Item D01
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date:
3/16/00
Division: Mayor Freeman
Department: BOCC-3
Bulk Item: Yes
No
AGENDA ITEM WORDING:
Follow-up of joint Tourist Development CouncillBoard of County Commission meeting.
ITEM BACKGROUND:
The Tourist Development CouncillBoard of County Corlunissionjoint meeting was March 13,2000 to
consider implications of tourism survey. '
PREVIOUS RELEVANT BOCC ACTION:
STAFF RECOMMENDATION:
TOTAL COST:
BUDGETED: Yes No
COST CENTER #
COST TO COUNTY:
REVENUE PRODUCING: Yes
No AMOUNT PER MONTH YEAR
APPROVED BY: County Atty _ OMB/Purchasing_ Risk Management _
DIVISION DIRECTOR APPROVAL:
DOCUMENTATION: Included:
To Follow:_ Not Required:
Agendaltem#:J'O I
DISPOSITION:
TH[ nORIDA KHS & KH W[ST
MONROE CO~~ ~L~~NT COUNCIL
MEMORADUM
DATE:
March 14, 2000
TO:
FROM:
RE:
Monroe County Board of County Commission
Captain Bill Wickers, Chairman
FY 2001 BUDGET
Following the joint meeting of the BOCCrrOC on March 13, 2000, the TOC met in regular session today and after
considerable discussion fonnulated the following FY 2001 Budget strategy in response to our mutual goals.
It was the unanimous vote of the TOC as follows:
Adopt the budget concept as outlined below and direct staff to come back to the TOC with a proposed policy,
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. Establish baseline - the annual bed tax revenue from the past fiscal year - $10,356,200 (FY 1999)
.
Recommend 30% of the baseline to be allocated for capital projects - $3,106,860
.
To reach the percentage needed for capital projects for fiscal year 2001, TOC will reduce promotional
spending across the board in advertising, sales, public relations, mail fulfillment (consumer & trade), and
umbrellas funding
.
Capital projects will be funded from the one (1) penny, OAC funds. When OAC promotional funds are
required for use on projects, these funds will be replenished to the OAC's from the two (2) penny generic
.
Capital projects funds not-expended and marked to specific projects will be brought forward to the next fiscal
year within the Oistrict -tt/\ {Q'(J' T'Q( fUo~-r-.s .
TOC will project the percentage of the budget that would be for county govemment cost allocation to mitigate
development of tourism. This cost would include services from County Administrator; Finance; County
Attorney; Infonnation Systems; OMB; Purchasing. The cost allocation would not include funding for salaries,
supplies or other expenses for capital projects.
.
.
TOC will retain 5% of promotional funds in a resource line item. These funds will be allocated within the
promotional accounts, but not allocated to certain identified marketing placement
Example: Within the advertising budget account, percentage would be in resource line item, which are funds
not allocated to identified media placement
.
.
To help address the negative impacts of traffic, the TOC will reduce funding to event promotions. The TOC
believes this will reduce weekend day traffic. We will in turn increase marketing efforts into the international
markets to develop longer stays.
.
For the flexibility required to maintain and respond effectively, certain tourism and economic indicators will be
monitored and any substantial changes will trigger the appropriate adjustment to plan to ensure a sustainable
economy
The TOC also unanimously approved the funding of water quality testing in an amount not to exceed $100,000 to be
included from the top of the 30% eannarked by the TOC for capital projects.
P.O. Box 866, Key vVest, Florida 3304] U.s.A. (305) 296-] 552 Fax: (305) 296-0788
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