Item G03BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: NOVEMBER 17, 2010
Division: TDC
Bulk Item: Yes X No Department:
Staff Contact Person/Phone #:- Maxine Pacini
296-1552
AGENDA ITEM WORDING:
Approval requested to waive policies and bid process and enter into a contract
with Smith Travel Research who is the only entity that provides local reporting
specific to Monroe County accommodations and provides reports pertaining to
occupancy and daily average rates on a weekly, monthly and annual basis to
the Monroe County Tourist Development Council. Smith Travel Research also
provides national data. The information is provided to the accommodations
industry in Monroe County and provides the basis for analytical data base
information utilized by the Monroe County Tourist Development Council.
ITEM BACKGROUND:
TDC approved same at their meeting of November 2, 2010
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
New Contract
STAFF RECOMMENDATIONS:
Approval
TOTAL COST: $16,871.96 BUDGETED: Yes X No
COST TO COUNTY: $16,971.96 SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes X No AMOUNT PER MONTH Year
APPROVED BY: County Atty X /Purchasing X Risk Management X
DOCUMENTATION:
DISPOSITION:
Included X Not Required
AGENDA ITEM #
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract With: smith Travel Research, Inc. Contract #
845
Effective Date:
1/1/11
Expiration Date:
12/31/2014
Contract Purpose/Description:
Approval of an Agreement with Smith Travel Research, Inc.
to provide local research
market reports in an amount not to exceed $16,871.96 per year.
Contract Manager: Maxine Pacini 3523
TDC # 3
(Name) (Ext.)
(Department/Stop #)
for BOCC meeting on 1/09 Agenda Deadline
191WOO
CONTRACT COSTS
Total Dollar Value of Contract: $ 16,871.96
Budgeted? Yes® No ❑ Account Codes
Grant: $
County Match: $
ADDITIONAL COSTS
/yr For:
Estimated Ongoing Costs: $_
(Not included in dollar value above
CONTRACT REVIEW
Current Year Portion: $
116-76065-530340-TG-16250-X-530340 J'
utilitie
etc.
Changes
Date Out
Division Director
D ten
Neededei
Yes❑ No
j
Risk Manage ent
`
o
Yes❑ No[]''
O M.B./Pur asin
Yes❑ No�
h'
g��°��
OMB Form Revised 2/27/01 MCP #2
DESTINATION REPORT AGREEMENT
This AGREEMENT is made effective this the 1st day of January, 2011 by and between
SMITH TRAVEL RESEARCH, INC., 735 East Main Street, Hendersonville, Tennessee 37075
("STR"), and MONROE COUNTY BOARD OF COUNTY COMMISSIONERS (BOCC or "County"),
1100 Simonton Street, Key West, FL 33040, a political subdivision of the State of Florida.
WHEREAS, STR is a leader In the lodging research industry and has developed a series of
local market reports, which are designed to present data on the relative performance of lodging
industry properties in selected competitive markets and segments of the lodging industry; and
WHEREAS, the Tourist Development Council (TDC or Client), an advisory board to the
BOCC, has recommended that the County enter into an agreement with STR for the purpose of
delivery of goods and services as described herein; and
WHEREAS, Client desires to remain a subscriber to the monthly market, multi -track
destination reports for the Florida Keys, Upper Florida Keys and Key West by entering into this
Agreement (Exhibit A); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Key Largo (Exhibit B); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Marathon (Exhibit C); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Key West Under 40 Rooms (Exhibit D); and
WHEREAS, Client also desires to remain a subscriber to the monthly multi -segment Florida
Market report (Exhibit E); and
WHEREAS, Client also desires to remain a subscriber to the weekly Key West Trend report
(Exhibit F); and
WHEREAS, Client also desires to remain a subscriber to the weekly Florida Keys report
(Exhibit G): and
WHEREAS, Client also desires to subscribe to the historic trend monthly report program for
Istamoracla (Exhibit 1); and
WHEREAS, this Agreement outlines the obligations and responsibilities of the respective
parties participating in the local market report program; now therefore
In consideration of the following mutual covenants, STR and the BOCC agree as follows:
1 DURATION, Client shall subscribe to the various reports listed above (hereinafter
referred to collectively as "Destination Reports") participate in the local market report program for a
period of thirty-six (36) months, commencing January 1, 2011 (December data), and ending on
December 31, 2014. (November data). No later than sixty (60) days prior to the expiration of this
initial term, STR will provide the BOCC with renewal rates. Thereafter, the BOCC has the authority
to extend this agreement for one (1) additional 24-month period at the agreed -upon rates by
providing 30 days prior written notice to STR.
Smith Travel Research Agreement 2010
2. REPORTS. As consideration for the PAYMENT described below and Client's
subscription to the Destination Reports, Client shall receive a set of twelve (12) monthly Destination
Reports and fifty two (52) weekly Destination Reports prepared by STR. The first set of weekly
Reports shall be issued to Client on or about January 6, 2011, and subsequent Destination Reports
will be forwarded thereafter to Client on or about Wednesday of each week. The first set of monthly
Destination Reports shall be issued to Client on or about January 28, 2011. and subsequent reports
will be forwarded thereafter to Client on or about the last week of each month. The Destination
Reports forwarded to Client shall include the type of market and market segment information
contained in the sample reports attached as Exhibits "A" thru "G" and "I" which are fully incorporated
into this Agreement by this reference. The reports will be delivered by STR to a place designated by
Client.
3. PAYMENT. As consideration for subscribing to the Destination Reports, BOCC agrees
to pay STR for the first year of this agreement (January 1, 2011 through December 31, 2011) the
total annual sum of sixteen thousand eight hundred and seventy-one dollars and ninty-six cents
($16,871.96) with eleven monthly payments of one thousand four hundred six dollars and zero cents
($1,406.00) and one payment of one thousand four hundred five dollars and ninety-six cents
($1,405.96),payable per month, within ten (10) days after the last day of the month for which
payment is due. At the conclusion of the initial year of this Agreement, the rates may be adjusted by
CPI-U for South Florida for year ending December 2011 for year 2 of this agreement and CPI-U for
South Florida for year ending December 2012 for year 3 of this agreement Client shall also provide
STR with three (3) copies of each edition of Client's report, newsletter, publication (If any) in which
the STR data (defined below) is printed as they are published, produced and/or disseminated.
Payments for subsequent years of this agreement shall be agreed upon by the BOCC and STR in
writing.
4. PUBLICATION FORMAT.
From time to time, Client may wish to publish or reprint data from the Destination Reports.
The documents attached as Exhibit H are examples of permissible formats and methods of
publishing and reprinting the data during the term of this Agreement. Exhibit H is an example of
information that may from time to time is supplied by Client to the members of the Monroe County
Tourism Development Council and members of the District Advisory Committees. The Destination
Reports and Exhibit H constitute confidential trade information and may only be released to third
parties in response to a public records request pursuant to Chapter 119, Florida Statutes. Any H
style document shall contain the following notice: "This document contains confidential trade
information and can only be released to third parties in response to a public records request
pursuant to Chapter 119, Florida Statutes."
it Client wishes to utilize formats and methods to publish or re -print any Destination Report data that
are in any way different from examples set forth in Exhibit H, Client must provide STR with a draft of
the proposed report and receive approval for such publication or reprinting from STR In writing. .
Any such publication or reprinting must also cite STR as the source of such data or, if requested by
STR, include mention of STR in the masthead and/or title of the publication in such a way as to
clearly indicate that the newsletter or report is a "joint publication of Client and Smith Travel
Research, Inc.% "published in cooperation with Smith Travel Research, Inc." or any other suitable
joint recognition. In addition, such publication or reprinting shall also, If requested by STR, contain
notices referring to the confidentiality of the STR data and limiting distribution of the report. Any
modifications to the content, format or appearance of the STR data, or to the masthead and/or title,
after STR has approved the format of the same, unless re -approved by STR, shall be considered a
breach of this Agreement and allow STR to terminate this Agreement immediately in accordance
with the other provisions set forth below.
Smith Travel Research Agreement 2010
For the avoidance of doubt, Client need not obtain STR's prior approval for any STR data that is
merely paraphrased or summarized in the text of a report or publication, as opposed to set out in
tabular or graphic form.
However, regardless of whether any prior approval is required, ANY AND ALL REFERENCES TO
OR INCLUSION OF STR'S DESTINATION REPORT DATA IN ANY AND ALL TEXT, TABLES,
GRAPHS, CHARTS, ETC., MUST BE CLEARLY ATTRIBUTED TO STR AS THE SOURCE OF THE
DATA WHEREVER IT APPEARS AND IN WHATEVER FORM IT APPEARS, STR RESERVES
THE RIGHT TO WITHHOLD MONTHLY DESTINATION REPORT DATA IF CLIENT'S
PUBLICATION OF THE STR DATA DOES NOT CONFORM TO THE PROVISIONS OF THIS
AGREEMENT.
FURTHERMORE, IF STR DETERMINES THAT CLIENT HAS INTENTIONALLY OR RECKLESSLY
MISREPRESENTED OFt MISSTATED THE STR DATA, OR HAS, ON A REPEATED BASIS,
INTENTIONALLY OR RECKLESSLY FAILED TO CITE STR AS THE SOURCE OF THE DATA OR
INFORMATION INCLUDED IN ANY CLIENT PUBLICATION, STR SHALL HAVE THE FURTHER
RIGHT(S) TO DO SUCH THINGS AS: IMMEDIATELY TERMINATE THIS AGREEMENT,
PROHIBIT CLIENT FROM FURTHER REPRODUCTION OR USE OF THE STR DATA OR
INFORMATION, OR BRING A CAUSE OF ACTION AGAINST CLIENT FOR INFRINGEMENT OF
STR'S COPYRIGHTS.
IF STR EXCUSES ANY FAILURE BY CLIENT TO CITE STR AS THE SOURCE OF THE DATA
AND INFORMATION ATTRIBUTABLE TO STR, AND STR THEREFORE WAIVES A RIGHT OF
ACTION AGAINST CLIENT, SUCH WAIVER OR ACQUIESCENCE SHALL NOT BE CONSTRUED
AS A WAIVER OF EACH OR ANY SUBSEQUENT RIGHT OF ACTION, OCCURRENCE OR
BREACH BY CLIENT.
5. DEFAULT. In the event that BOCC shall not make payment when due, STR shall be
under no obligation to provide Destination Reports to Client until such time as the overdue payment
is paid. In the event that payment shall remain unpaid for a period of 60 days after its due date, this
Agreement shall automatically terminate and otherwise become null and void, and STR shall have
no further obligations; provided, however, that STR shall have the right to declare due and payable
all sums due under the terms of this Agreement.
6. DEFAULT COSTS, In the event of BOCC's default under the terms of this Agreement,
STR shall be entitled to receive from BOCC, in addition to all other amounts due, the costs of
collection, including reasonable attorneys fees, incurred in the collection of amounts due under the
terms of this Agreement.
7. OWNERSHIP OF THE DATA. All of STR's data, without regard to the form or content of
the report in which it is incorporated, is, will be, and shall remain STR's exclusive property and
proprietary information. Neither BOCC nor Client shall license or sublicense, or in any way lay claim,
in copyright or otherwise, to any of STR's data or information for any reason, nor shall BOCC or
Client enable any third party to do any of the same. The Parties agree that any and all data sets,
information, and reports, irrespective of form, prepared by STR and provided to Client are not and do
not constitute works for hire under the copyright laws. STR has the right to authorize and assign
publication rights of the Destination Report data under this Agreement to other subscribers of the
destination report program. STR recognizes that upon provision of any reports to Client, those
documents become public records and are subject to Florida Statutes (F.S.), Chapter 119. Section
119.07(1)(a), F.S. requires the TDC to permit such records to be inspected by any person desiring to
do so, and to provide a copy of said record upon payment to Client of a duplication fee.
Client shall credit STR as the source of the data in each publication using Destination Report data
with the following notation:
Smith Travel Research Agreement 2010
SOURCE: 2011 SMITH TRAVEL RESEARCH,
ALL RIGHTS RESERVED
Such notation shall conspicuously appear immediately below or in conjunction with any and all
graphs, charts, tables, etc. derived by Client from STR's data, and all such graphs, charts, tables,
etc. shall become the property of STR, because of Client's derivation of STR's data. However, STR
shall not be liable for, and shall be indemnified by Client from, any and all liability due to Client's
improper or inaccurate derivation of the STR data. Documents and reports which have been
produced on paper and have become public records in the Clients custody shall be retained by
Client. The production under Section 119.07, F.S. is for Informational purposes only and not for
commercial release. The County has no policy allowing commercial use of the Client's public
records other than those specifically developed for commercial use by the Client. Upon termination
of this Agreement for any reason, or, with respect to any particular data, on such earlier date that
such data will be no longer required by Client in order to perform under this Agreement, such data
will be either erased from the data files maintained by Client or, if' STR so elects, Client shall return
the data to STR. Any such erasure of STR's data will be verified and confirmed in writing by Client.
Documents and reports which have been produced on paper and have become public records in the
Client's custody shall be retained by Client.
8. CLIENT'S U§E QF THE STR DATA. In addition to Client's publication rights and
obligations, which have been stated above, Client is authorized to use STR data, results and/or the
Destination Reports in the operation of its business. The Destination Reports and STR data supplied
by STR to Client are confidential and proprietary information, and the Client shall not disclose the
Destination Reports or STR data to any person or entity not authorized in this Agreement or any
other writing to receive such Information.
Client shall not make or report any projections regarding room rates, in its advertising or marketing
efforts, or in any of Its publications, that are based on the information presented in the Destination
Reports. Client expressly agrees and understands that the data contained in any and all STR
Destination Reports is of extraordinary value to STR. Furthermore, any and all forecasts and/or
projections provided by Client and included with any data belonging to STR shall be clearly and
conspicuously referenced as the projection or forecast of the Client and not STR so that all
associated liability rests on Client and not STR.
To the extent Client desires to disclose any of STR's Reports, data or confidential or proprietary
Information, for any purpose, to anyone or any entity outside of Client's own internal business
operations, other than as allowed In paragraph 4 above, Client agrees to protect the secrecy,
confidentiality, and proprietary nature of STR's data and information by: (I) first informing STR in
writing of the identity of the intended recipient of the disclosure, AND specifying the purpose of the
disclosure, in order to provide STR with an opportunity to refuse authorization of such intended
disclosure; (ii) requiring the intended recipient to sign a suitable confidentiality agreement between
Client and the recipient protecting STR's data and information; and, (III) delivering a copy of the
signed confidentiality agreement to STR.
9. DISCLAIMER. Client acknowledges the Destination Reports are generated from
information received through Independent surveys and research from sources considered reliable in
the hotel and motel industry. STR will use its best efforts to insure the information contained in the
Destination Reports are accurate and complete. STR TAKES NO RESPONSIBILITY FOR THE
ACCURACY AND VALIDITY OF THE RAW DATA PROVIDED TO STR FOR USE IN ITS
DESTINATION REPORT(S). CLIENT AGREES THAT STR SHALL NOT BE LIABLE FOR
DAMAGES INCLUDING CONSEQUENTIAL DAMAGES, RESULTING FROM THE USE OF ITS
DATA AND/OR THE DESTINATION REPORT(S). STR MAKES, AND CLIENT RECEIVES NO
WARRANTIES, EITHER EXPRESS OR IMPLIED, REGARDING THE PERFORMANCE OF DATA
Smith Travel Research Agreement 2010
OR THE RESULTS THAT MAY BE OBTAINED USING THE DATA. ACCORDINGLY, THE DATA IS
LICENSED"AS IS" WITHOUT WARRANTY AS TO ITS PERFORMANCE, MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE. THE ENTIRE RISK AS TO THE RESULTS AND
PERFORMANCE OF THE DATA IS ASSUMED BY CLIENT.
10. LIMITATION OF STR LIABILITY. The parties further agree that in no event shall STR's
total liability relating to STR's performance under this agreement, or any report or data provided to
Client by STR, exceed the total of the sums payable by BOCC and received by STR, and in no event
shall STR be liable for special, indirect, consequential, incidental, or exemplary damages.
11. MODIFICATION, This Agreement represents the entire understanding between the parties
and there are no representations agreements or understandings either oral or written, other than
those set forth in this Agreement. Any modification to this Agreement shall be in writing signed by
both parties.
.12. INDEMNIFICATION. STRh covenants and agrees to indemnify and hold harmless Monroe
County Board of County Commissioners from any losses, damages, and expenses (including
attorney's fees) which arise out of, in connection with, or by reason of services provided by Smith
Travel Research, occasioned by STR's gross negligence, or knowing or intentional misconduct.
Subject to and without waiving the provisions of Section 768.28, Florida Statutes, BOCC covenants
and agrees to indemnity and hold harmless STR from any losses, damages, and expenses
(including attorney's fees) which arise out of, in connection with, or by reason of BOCC's gross or
knowing or intentional disclosure of or material misuse or misrepresentation of the Destination
Reports.
13. PUBLIC ENTITY CRIME STATEMENT. A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a bid on a contract
to provide any goods or services to a public entity, may not submit a bind on a contract with a public
entity for the construction or repair of a public building or public work, may not submit bids on leases
of real property to public entity, may not be awarded or perform work as a supplier, subcontractor, or
consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, Florida Statutes, for
CATEGORY TWO for a period of 36 months from the date of being placed on the convicted vendor
list.
14. ETHICS CLAUSE. STR warrants that to the best of its knowledge no person has been
employed or retained to solicit or secure this contract upon an Agreement or understanding for a
commission, percentage, brokerage, or contingent fee and that no member of the Monroe County
government or the TDC has any interest, financially or otherwise, in STR, its subsidiaries or affiliated
companies..
15. DOCUMENTATION PERTAINING TO AGREEMENT. STR shall maintain all books,
records, and documents directly pertinent to this Agreement In accordance with generally accepted
accounting principles consistently applied. In the event of a dispute, claim or litigation between the
Parties, each party to this Agreement or their authorized representatives shall have reasonable and
timely access to such records of each other party to this Agreement in accordance with the
provisions of Chapter 119, Florida Statutes, during the term of the Agreement and for four years
following the termination of this Agreement.
If an auditor employed by the County or Clerk determines that monies paid to STR pursuant to this
Agreement were spent for purposes that are unrelated to the normal operating expenses of STR or
that are not otherwise authorized by this Agreement, and in particular if the Clerk should determine
that the money has been spent for any unlawful purpose, STR shall repay the monies together with
interest calculated pursuant to Sec. 55.03, FS, running from the date the monies were paid to STR.
Smith Travel Research Agreement 2010
16. INTERPRETATION, MEDIATION. BOCC, Client and STR agree that, in the event of
conflicting interpretations of the terms or a term of this Agreement by or between any of them the
issue shall be submitted to mediation prior to the institution of any other administrative or legal
proceeding. The rules and procedures governing any such mediation shall be in agreed upon in
writing by the Parties.
17. SEVERABILITY. If any term, covenant, condition or provision of this Agreement (or
the application thereof to any circumstance or person) shall be declared invalid or unenforceable to
any extent by a court of competent jurisdiction, the remaining terms, covenants, conditions and
provisions of this Agreement, shall not be affected thereby, and each remaining term, covenant,
condition and provision of this Agreement shall be valid and shall be enforceable to the fullest extent
permitted by law unless the enforcement of the remaining terms, covenants, conditions and
provisions of this Agreement would prevent the accomplishment of the original intent of this
Agreement. BOCC and STR agree to reform the Agreement to replace any stricken provision with a
valid provision that comes as close as possible to the intent of the stricken provision.
18. ATTORNEY'S FEES AND COSTS. BOCC and STR agree that in the event any cause of
action or administrative proceeding is initiated or defended by any party relative to the enforcement
or interpretation of this Agreement, the prevailing party shall be entitled to reasonable attorney's
fees, court costs, investigative, and out-of-pocket expenses, as an award against the non -prevailing
party, and shall Include attorney's fees, courts costs, investigative, and out-of-pocket expenses in
appellate proceedings.
19. BINDING EFFECT. The terms, covenants, conditions, and provisions of this Agreement
shall bind and Inure to the benefit of the BOCC and STR and their respective legal representatives,
successors, and assigns.
20. AUTHORITY. Each party represents and warrants to the other that the execution, delivery
and performance of this Agreement have been duly authorized by all necessary County and
corporate action, as required by law.
21. COOPERATION. In the event any administrative or legal proceeding is instituted against
either party relating to the formation, execution, performance, or breach of this Agreement, BOCC
and STR agree to participate, to the extent required by the other party, in all proceedings, hearings,
processes, meetings, and other activities related to the substance of this Agreement or provision of
the services under this Agreement. BOCC, Client and STR specifically agree that nothing in this
Agreement requires a parry to enter into any arbitration proceedings related to this Agreement.
22. NONDISCRIMINATION. County and STR agree that there will be no discrimination against
any person, and it is expressly understood that upon a determination by a court of competent
jurisdiction that discrimination has occurred, this Agreement automatically terminates without any
further action on the part of any party, effective the date of the court order. County or STR agree to
comply with all applicable Federal and state statutes, rules regulations and local ordinances, as
applicable that prohibit discrimination. These include but are not limited to: 1) Title Vi of the Civil
Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or national
origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683, and
1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps;
4) The Age Discrimination in Employment Act of 1975, as amended (42 USC ss. 6101-6107) which
prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972
(PL 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The
Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970
(PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism;
Smith Travel Research Agreement 2010
7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as
amended, relating to confidentiality of alcohol and drug abuse patent records; 8) Title Vlll of the Civil
Rights Act of 1968 (42 USC s. et seq.), as amended, relating to nondiscrimination in the sale, rental
or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as
maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10)
Monroe County Code Ch. 13, Art. VI, prohibiting discrimination on the bases of race, color, sex,
religion, disability, national origin, ancestry, sexual orientation, gender identity or expression, familial
status or age; and 11) any other nondiscrimination provisions in any Federal or state statutes which
may apply to the parties to, or the subject matter of, this Agreement.
23. NON -WAIVER OF IMMUNITY. Notwithstanding the provisions of any applicable state law,
including but not limited to Section 768.28, Florida Statutes, the participation of BOCC in this
Agreement and the acquisition of any commercial liability insurance coverage, self-insurance
coverage, or local government liability insurance pool coverage shall not be deemed a waiver of
immunity to the extent of liability coverage, nor shall any contract entered into by BOCC be required
to contain any provision for waiver.
24. PRIVILEGES AND IMMUNITIES. All of the privileges and immunities from liability,
exemptions from laws, ordinances, and rules and pensions and relief, disability, workers'
compensation, and other benefits which apply to the activity of officers, agents, or employees of any
public agents or employees of BOCC, when performing their respective functions under this
Agreement within the territorial limits of BOCC shall apply to the same degree and extent to the
performance of such functions and duties of such officers, agents, volunteers, or employees outside
the territorial limits of the County.
25. LEGAL. OBLIGATIONS AND RESPONSIBILITIES. This Agreement is not intended to, nor
shall it be construed as, relieving any participating entity from any obligation or responsibility
Imposed upon the entity by law except to the extent of actual and timely performance thereof by any
participating entity, in which case the performance may be offered in satisfaction of the obligation or
responsibility. Further, this Agreement is not intended to, nor shall it be construed as, authorizing the
delegation of the constitutional or statutory duties of the County, except to the extent permitted by
the Florida constitution, state statute, and case law.
26. NON -RELIANCE BY NON-PARTIES. No person or entity shall be entitled to rely upon the
terms, or any of them, of this Agreement to enforce or attempt to enforce any third -party claim or
entitlement to or benefit of any service or program contemplated hereunder, and BOCC and STR
agree that no Party or any agent, officer, or employee of a Party shall have the authority to inform,
counsel, or otherwise indicate that any particular individual or group of individuals, entity or entities,
have entitlements or benefits under this Agreement separate and apart, inferior to, or superior to the
community in general or for the purposes contemplated in this Agreement.
27. SECTION HEADINGS. Section headings have been inserted in this Agreement as a matter
con
venience nvenience of reference only, and it is agreed that such section headings are not a part of this
Agreement and will not be used in the interpretation of any provision of this Agreement.
Smith Travel Research Agreement 2010
The parties to this agreement sign below, intending to create a legally binding agreement
(SEAL)
Attest: Danny L. Kolhage, Clerk
Deputy Clerk
WITNESS:
WITNESS:
By.
Smith Travel Research Agreement 2010
Board of County Commissioners
of Monroe County
Mayor/Chairman
Smith Travel Research, Inc.
By
Director, CVB/DMO Operations
MONF�OE COUNTY ATTORNE'y
APTOV[,L) AS TO FORM?
f N . ....
ASSIS-A r COUN" 1"
Y ATTORNEY
t
IISTORIC TREND REPORT MONROE COUNTY
WITH TRAVEL RESEARCH CXhibit H 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
JOCCUPANCY RATE
2007
2008
2009
2010
% Chg
Monroe County Average Occupancy
January
74.6%
73.7%
68.5%
68.2%
-0.4%
1000%
i.
February
79.5%
81.5%
80.2%
80.3%
0.1%
goo°ie
March
81.6%
83.0%
81A%
85.2%
5.1%
80 0%
i
April
79.7%
78.9%
80.9%
83.3%
3.0%
�'
May
71.4%
74.4%
74.1%
76.9%
3.8%
700%
June
71.6%
71.4%
73.3%
74A%
1.1%
600%
i
July
73.0%
75.6%
78.2%
79.3%
1.4%
o
500%
tj
i
i i i
August
64.7%
61.9%
68.0%
September
48.9%
35.7%
47.1 %
40 0°ie
October
55.2%
54.8%
60.1 %
30.0%
November
64.4%
63.1%
65.1%
ti Q A E E E
December
58.8%
59.3%
62.8%
o
Ap.._2007 2008 2009--ME-2010
Total
68.1 %
67.5%
70.3%
77.7%
1.5%
2007 2008 2009 2010 % Chg
Monroe County Average Daily Rate
$300,00
January $200,74 $207.73 $184.41 $188.67 2.3%
February $243.89 $238.36 $202.06 $208.20 3.0% $28000 1 t
March $258A3 $259.40 $206.17 $226.85 10.0% $260.00 , t
April $227.63 $205.24 $194.62 $205.30 5.5% $24000
May $190.78 $189.17 $166.80 $170,41 2.2% �
$22000 a-
June $175.03 $168.34 $149.21 $155,90 4.5% $20000 i;�°
July $176,05 $170.72 $152.80 $159.56 4.4% $1a000
August $160.85 $160.70 $141.46 $16000 I ��`�� a� �� -.
September $153,19 $140.36 $134.09 $14000 -
October $167.56 $164.36 $154.52 $12000
November $172.71 $165.80 $160.24 $100.00
December $211.35 $198.54 $196A5 _ _ r
Total $195.18 $194.68 $171.51 $188.02 4.6% + 2007 200e 2009-*-2ofo
RevPAR
2007 2008 2009 2010 % Chg
Monroe County Average RevPAR
January $149.74 $153.11 $126.36 $128.69 1.8% $25000
° $230 00 + j +
February $193.83 $194.24 $162.09 $167.13 3.1 /° ]
March $210.67 $215.20 $167.28 $193.32 15.6% $210 00
April $181.44 $161.90 $157.40 $170.98 8.6/ $190.00
May $136.23 $140.67 $123.53 $131.06 6.1% $17000---
June $125.36 $120.23 $109.38 $115A9 5.6% $150
July $128.44 $129.03 $119.55 $126.52 5.8% $130 00 - - -- i
August $104.09 $99.40 $96.13 $110 00
September $74.85 $50.12 $63.20 $90
n-
October $92.51 $90.09 $92.81 $70
November $111.16 $104.65 $104.37 .00
$50 _�� _#. _ . _..._ u..�,'.
December $124.38 $117.68 $123.28 €
Total $132.90 $131.59 $120.49 $146.02 6.2%_�_.-2007 zoos zoos - zoto
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc. ISTR Global, Ltd. This documentcontains confidenhaltrade information and mn oniy be Meased to third part*% in response to a public records
request purauard to Chapter tt9, Florida Statutes
HISTORIC TREND REPORT KEY WEST
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parb'es in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
100 o r � , .... k4ey, West Aver$ga Occupancy
January 81.6% 80.8% 76.1% 78.4% 3.0%
February87.1 /0 87.0 /0 87.2 /0 88.6 /0 1.6 /o Y ;
0 0 0 0 0 900%
�.
March 84.6% 89.0% 88.2% 92.3% 4.6% 800%
April 84.9% 86.8% 87.5% 89.7% 2.5%
May 78.5% 82.3% 81.5% 83.3% 2.2% 70 0 /
June 75.2% 75.7% 78.0% 76.9% -1.4%
July 78.3% 80.6% 83.5% 82.2% -1.6% 0 I lr
August 69.6% 66.4% 73.3% yo pq i
September 56.7% 39.9% 54.7% i{
October 64.4% 63.9% 69.1 % 40 0 / 4 t r
November 75.9% 72.7% 74.8%
__1._..��� _, _ __,_ ._..
December 69.5% 68.8% 71.5% 30-0 € _ �- __ _.....
z �
Total 75.5% 74.2% 77.2% 84.5% 1.7% *__ 2007 2008 f 2009 - x--2010
2007 2008 2009 2010 % Chg
$300.00 ! . Keys sllAverape D40ylRate
January $208.16 $217.36 $198.54 $198.77 0.1% $280o0-
February $253.00 $250.00 $215.09 $226.80 5.4% $260 00 i ' _.. _ �_...j
March $260.70 $263.15 $215.70 $241.60 12.0%��
$2ao00 t
April $221.42 $211.36 $200.74 $220,53 9.9%
May $192.52 $197.28 $174.23 $184.80 6.1% $22000 a i A ;
June $173.72 $173.38 $153.72 $165.20 7.5% MOM --- -ii
o $180 00 4
July $170.21 $175.56 $157.32 $165.73 5.3/a E"" !� .
August $158.42 $162.91 $146.51 $160.00
September $163.52 $150.22 $144.51 $14000 - .- a i --� - -
October $181.01 $180.14 $172.97 $12000 1---
November $176A6 $172.41 $170.80 i
$100.00 i _�.�_ LL
December $216.07 $201.92 $202.31
ilt--2007 2008 2009 ,--MF-2010
Total $200.18 $201.44 $180.29 $201.95 7.1%
RevPAR
2007 2008 2009 2010 % Chg
$250 00 Ke eait.IJweage ReR
I
January $169.84 $175.61 $151.03 $155.76 3.1% $230 00 3 . i . -
February $220.26 $217.42 $187.62 $200.95 7.1% $210.00
March $220.51 $234,21 $190.30 $223.09 17.2% $190.00
April $188,01 $183.45 $175.68 $197.87 12.6% $17000
May $151.04 $162.29 $141.96 $154.01 8.5% $15000
June $130.61 $131.20 $119.94 $126.97 5.9% t `i
GO
July $133.34 $141.56 $131.32 $136.30 3.8/a J f
August $110.26 $108.18 $107.40 10.00
$$so 00
September $92.64 $59.94 $79.05 ;
October $116.63 $115.17 $119.48 $70.00 t --
November $133.89 $125.43 $127.83 $50.00 -_ r�_ M.�__ ....z__;
December $150.21 $138.98 $144.70
fi
---f- l -if---
Total $150.64 $149.49 $139.11 $170.71 9.0% 2007 2008 2009 20 }0
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This docurnent contains confidential trade infomution and can onty be released to third parties in response toe public records
request pant to Chapter 11i, Florida Statutes
HISTORIC TREND REPORT KEY WEST B&Bs, GUEST HOUSES AND INNS
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg Kav Ww t RARs Ouast Huuses a Inn, Aver- Occunancv
100 0 %
January
83.7%
79.8%
78.8%
-1.3%
90 0 i
February
92.0%
92.3%
90.0%
90.1%
0.1%
March
90.2%
91.1 %
90.8%
94.8%
4.4%
60 0 %-
- t
April
89.2%
87.3%
86.0%
89.2%
3.7%
70 0%;-
}
May
82.6%
85.8%
83.2%
84.1%
1.1%
June
77.2%
7&8%
77.4%
75-7%
-2.2%
60 0%
July
79A%
81.2%
82.7%
80.5%
-2.7%
500%
August
70.7%
67.8%
71.3%
September
60.6%
43.7%
52.1 %
40 0 i
- fi
October
67.5%
67.6%
70.1%
30.0%
November
79.2%
77.2%
75.4%
December
71.1%
70.2%
71.4%
1
Total
85.1%
77.0%
77.6%
84.6%
0.6%
- - s
_....0.-- 2007 2008 2009 )-iC--2010
2007
2008
2009
2010
% Chg
$30000 [
-� .�.-r1f>ax�F�,Ha;,tGx�ttlqu9astolpaeAxetwP*Bete..
�-�
January
$178.93
$167.77
$172.11
2.6%
$26000 I
February
$220.11
$209.53
$183.06
$194.48
6.2%
$26000
�- f i �
j.- � � - �� - -4 -
March
$224.11
$220.04
$183.42
$204.86
11.7 /o
$240 00
April
$188.34
$185.40
$167.76
$186.86
11.4%
$22000
(�
May
$169.53
$165.73
$145.61
$158.33
8.7%
$200.00
June
$149.54
$141.46
$125.60
$143.20
14.0%
$18000
July
$147.70
$143.11
$131.70
$145403
10.1%
$ls000
I '
August
$135.90
$136.07
$122.02
$140.00-
r
September
$139-04
$129.13
$126.92
October
$155.13
$155.87
$149.26
$12000
$100.00
November
$145.05
$141.40
$146.04
- 3
December
$173.63
$165.95
$169.56
j
---P
a
2007 2008 20092010
Total $184.60 $167.61 $151.20 $173,81 9.4%
RevPAR
2007
2008
2009
2010
% Chg
$250.00
K
-,.. / 4�
west ea s
p�_�_
G°estHousese
_,..
l°nsAveraye,RwPAR
a...
January
$149.75
$133.85
$135.57
1.3%
$230.00
l
February
$202.40
$193.44
$164.83
$175.24
6.3%
$2)1000
-#
r
+ {
-} f {
r
March
$202.25
$200.37
$166.55
$194.12
16.6%
$19000April
$167.92
$161.79
$144.33
$166.68
15.5°/a
$n000.
}May
$139.97
$142.25
$121.15
$133.21
10.0°/a
$150.00
June
$115.43
$108.68
$97.19
$108.37
10.0%
$13000
1 1
July
$117.26
$116.26
$108.89
$116.69
7.2%
$11000
-a---4 -4
(-
-
-- --
-,
August
$96.13
$92.23
$87.05
$9000
September
$84.32
$56.39
$66.16
$70 00
October
$104.71
$105.37
$104.58
$50.00
November
$114,86
$109.11
$110.05
s
December
$123.47
$116.50
$121.11
+M- 2007 2008 2009 ' -2010
Total
$157.12
$129.04
$117.39
$147.10
10.0%
2009
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This document contains confidential trade infomution and can only be released to third parties in response to a public records
request pursuant to Ch"r 119, Florida Statutes
HISTORIC TREND REPORT MONROE COUNTY EXCLUDING KEY WEST
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg too 0% M.OIlroe'cpunty Excludln? Key Wast.�,verapg0osupanpy
January 68.0% 66.3% 59.6% 56.3% -5.5% gpp%
February 72.3% 75.5% 71.9% 70.5% -1.9%
March 78.6% 76.4% 72.7% 76.9% 5.8% wo -f 1 �
April 74.4% 70.2% 73.0% 75.7% 3.7%
May 64.3% 65.8% 65.2% 69.4% 6.4°/9 70 0
June 68.3% 66.7% 67.7% 70.8% 4.6%
July 67.9% 70.0% 72.0% 75.9% 5.4% 600io 1
August 60.1% 56.8% 61.6% 500%
September 41.5% 31.0% 38.2%
October 46.0% 44.7% 49.4% 40 0°r
November 52.9% 52.4% 53.2% `
December 48.5% 48.6% 52.2% 30 of
LL �
'---tlt--2007 2008 2009 i--W-2010
Total 61.9% 60.3°/9 61.9% 69.7% 1.4°/9
2007 2008 2009 2010 % Chg
$300 00 - ( �O°�. �9V!9tY �7l&r41d!°� Kqi �4eftPY°r4fl° wily Rate ,
i t
January $192.27 $195,38 $162.99 $172.24 5.7% $26000 t { 4
February $233.46 $223.76 $183.29 $180.88 -1.3% $260 00 } }
March $255.32 $254.63 $192.44 $206.15 7,1%
April $234.81 $196.96 $185.91 $184.21 -0.9% ; r
May $188.62 $178.12 $155.77 $150.22-3.6°/9 $220 00
° $200 00
June $176.40 $162.00 $143.05 $144.10 0.7 /°
July $182.42 $164.54 $146.62 $151.81 3.5% $18000
August $163.52 $157.84 $134.37 $160.00
r
September $139.77 $126.28 $116.43 $140 00
October $148.82 $139.28 $124.02
November $167.36 $155.56 $141.97 $120.00 } { 9I t
December $204.80 $193.22 $185.75 $100.00 € _. �._,L1cc
Total $197.19 $185.46 $158.31 $168.35 1,4°/9 N07 2006 2009 -1k-2010
RevPAR
2007 2008 2009 2010 % Chg
January $130.65 $129.45 $97.09 $97.04 -0.1% $230DO f T�
February $168.72 $169.00 $131.78 $127.58-3.2°/, $210,00 s
March $200.70 $194.50 $139.96 $158.53 13.3% $1so.00
April $174.77 $138.34 $135.69 $139.54 2.8% $17000 r r A
May $121.21 $117.13 $101.64 $104.24 2.6�/9 $150.00
June $120A0 $108.08 $96.85 $102.08 5.4/9 �� 1
Jul $123.80 $115.16 $105.63 $115.19 9.1% $130.00-
August $98.26 $89.67 $82,81 $110 00
September $57.94 $39.20 $44.46 $90 00
is
October $68.49 $62.22 $61.29 $70 0o t 1
November $88.54 $81.48 $75.53 $50.00 _ 1._ �_.
December $99.33 $93.97 $96.88
- l- - N07 2008 2009-9E-- 2010
Total $121.98 $111.76 $98.02 $117.29 2.0%
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This d°C°nlerlt °star.,. °°ref d"tiar trade Information and un ooy be released to third parties In raspsse to a pubtk records
request pursuant to chapter 119, Florida Statutes
HISTORIC TREND REPORT Key Largo
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg 100.0 % - , :� y Largo Avery Opcupapcy
January 68.8% 68.8% 64.0% 57.9% -9.5% 90.0%
February 73.7% 73.7% 76.5% 73.3% 4.2% 80 0 / i 1
March 77.3% 81.1% 75.5% 78.7% 4.2%�
April 73.2% 76.0% 74.3% 76.9% 3.5% 70 0% -•tt; [ ., t i j- - +
May 65.4% 74.7% 63.4% 68.8% 8.5% 60 0%
June 69.1% 72.8% 67.3% %6% 3.4%
July 70.7% 75.9% 74.4% 78.5% 5.5% 50 0%
August 62.2% 61.3% 61.4% i
September 49.2% 37.6% 42.4% 4000/. ; t
October 51.7% 51.5% 50.1% 300r
November 61.2% 59.5% 54.4%
December 53.5% 51.3% 54.4% 2007 2008 2009 6- (---20i0
Total 64.7% 65.2% 63.6% 71.7% -0.4%
2007 2008 2009 2010 % Chg
$300 00 ,_ Key Largo Aver�gr� Daily.Aate __i ._
January $187.03 $181.46 $163.44 $169.32 3.6% $280 00 I .I
February $222.51 $209.81 $179,32 $174.62 -2.6°% $26000 i
March $224.79 $227.75 $182.50 $189.19 3.7 /e [ r
$240 00 4 - _4
April $209.87 $181.30 $173.20 $166.85 -3.7% 1 I
May $169.26 $191.04 $147.94 $139.30-5.8% $zz000 f-111
June $147.08 $139.10 $127.13 $128.09 0.8/0� �� �+ t..����
July $149.36 $141.20 $132.23 $180.40 36.4% $18000
August $143.91 $135.59 $132.26 $133.69 1.1% $16000 f- { -r
September $128.83 $117.56 $115.04 $14000
October $137.87 $128.87 $124.09 $120.00
November $159.43 $156.84 $150.46 $100.00
- -��-
December $179.56 $178.54 $174.00 _
-#--2007 2008 2009 1 --* -2010
Total $174.90 $166.03 $149.91 $157.49 -0.4%
RevPAR
2007 2008 2009 2010 % Chg
$zw oo � � r �;, - + -Key Largo Average RevPAR
January $128.74 $121.46 $104.57 $98.12 .6.2% $230.00
February $163.88 $167.76 $137.13 $128.01 -6.7% $21000
March $173.83 $184.53 $137.81 $148.95 8.1% $19000 4 + -4
April $153.69 $137,73 $128.61 $128.24 -0.3% $170.00
May $110.76 $142.63 $99.53 $96.92 -2.6% $150o0
June $101.62 $101.27 $85.54 $88.62 3.6% $130o0
July $105.67 $107.20 $98.39 $105.01 6.7% $110 00
August $90.09 $83.11 $73.29 $90 00
September $63.36 $44.23 $48.78 $70 0o r Air'
October $71.22 $66.40 $62.14 $50.00
November $97.55 $93.24 $81.82 s 2 {
December $96.03 $91.67 $94.65 +---2007 2ooe 2009 J -- -2010
Total $113.08 $108.29 $95,32 $112.95 0.2%
Key Largo Tract HISTORIC TREND REPORT began May 2008
Prior year performance numbers may be updaled with current data due to new parlicipanls providing their historic information and/or past participanls providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This document contains conridantiattrade inromution and can only ba released to third parties in resp- to a pubric records
request pursuant to Chapter 119, Florida Standes
HISTORIC TREND REPORT Marathon
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
100 0 MarAtfon Ave9Ue Occupancy
January 64.3% 61.6% 52.7% 51.4% -2.5% i t
February 69.0% 68.9% 66.2% 66.4% 0.3% 0 i k
March 77.1 % 68.4% 69.2% 76.3% 10.3% Boor
April 71.7% 61.7% 71.3% 73.9% 3.6% ( i
May 58.3% 63.1 % 63.4% 68.8% 8.5% 70 0
June 62.8% 55.8% 68.3% 71.9% 5.3% I + {
July 60.6% 61.9% 72.0% 75.1% 4.3% 600%
August 53.5% 49.5% 60.0% 50 o i
September 32.0% 24.2% 32.6%
October 44.1 % 34.8% 44.4% 40 o i t
November 47.6% 47.5% 50.3%
December 44.2% 45.7% 48.6% 300i
Total 57.1 % 54.4% 59.0% 69.10% 4.5% LL + - 2007 2008 ` 2ooe - 2010
2007 2008 2009 2010 % Chg
$300 00 Mlarathon Av�ra�e,pelly Rate,
January $187.60 $20373 $182.39 $180.01 -1.3%$280 00
February $228A1 $219.71 $207.38 $200.52 -3.3%
$260 00- x
March $261.89 $264.39 $230.54 $236.45 2.6%
April $242.93 $216.39 $222.62 $212.72 -4.4%° $24000 - - - - _ 1 _
May $193.93 $219.68 $175.21 $165.24 -5.7°/ $220.00-.. ~r _�_ .,_' �: t
° t r
June $190.98 $174.31 $170.12 $165.20 -2.9% $20000
July $205.66 $208.33 $177.55 $180.40 1A% $180.00
August $177.91 $174.51 $155.42 $160oo
September $136,32 $130.43 $120.51 1
October $171.54 $140,50 $125.68 r i
November $173.47 $153.63 $143.16 $120 00 -- -; -
$100.00 _ _ . _� , _, �.
December $218.83 $220.16 $218,08
Total $199.12 $201.69 $182.84 $192.19 -1.8% -2007 Zoos 'loos X - y--2010
RevPAR
2007 2008 2009 2010 % Chg
$250 00athop Average RevPAR._
January $120.72 $125.50 $96.20 $92.46 -3.9% $230,00
t { !
February $157.55 $151.30 $137.26 $133.06 -3.1% $210,00
March $201.95 $180.72 $159.55 $180.32 13.0% $19000 T
April $174.20 $133.52 $158.76 $157.24 -1.0% $170oo `
May $113.00 $138.60 $111.03 $113.67 2.4% $15000
June $119.96 $97.30 $116.18 $118.86 2.3% $i3o.00 -,
July $124.71 $128.92 $127.85 $135A3 5.9% $11000
August $95.22 $86A1 $93.20
September $43.63 $31.52 $39.30 $70 00
October $75.59 $48.89 $55.80 $50.00
November $82.53 $72.95 $72.07 s § £ a 4
December $96.63 $100.67 $105.90-..0--2007 200e 2009 �-201 0
Total $117.14 $109.66 $107.80 $132.82 2.7%
sMarett- Tract HISTORIC TREND REPORT began Msdt 20°9
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. Thls document contains contidential trade intoanahon and can only be released to third parties in response to a public records
request pursuant to chapter 119, Florida Statutes
HISTORIC TREND REPORT Islamorada
SMITH TRAVEL RESEARCH Coming September 2010
This document contains confidential trade Information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
100 0% i r r ISamRTKaa 1Wvee uFcupaacy .
January 64.3% j #
900% _.4---
February 69.0 /d I
March 77.1 % 80 0% r i i
April 71.7%
May 58.3% 700%�-
June 62.8 /d �
July 60.6%d 60 0 %
i
August 53.5% 500i
September 32.0% I I
�..
October 44.1 % 40 0%
November 47.6°/d 1 j
December 44.2%d 30_0%
E = E
Total 57.1% 0 2007 Zoos 2009 r r -2010
2007
$300.00
January $187.60 $280 00
February $228.41
March $261.89 $260 00 �.
April $242.93 $240.00
May $193.93 $22000-
,c
June $190.98 $200.00 t
July $205.66 $180.00
August $177.91
$160,00
September $136.32
$140.00 i
October $171.54 t i } } }- 4 -
November $173.47 $120 00
December $218.83 $100.00 `
Total $199,12 a� -2007 200e Zoos - W-2010'
RevPAR
2007
$250.00 ... - � J AZIaittorada {Avr ra�eRevPAR
January $120.72 $230.00
February $157.55 $210.00 ##
March $201.95 $19000
April $174.20 $170 00 i
May $113.00 $150.00
June $119.96 $130 00 f _f . _ �. a.._ .i 1
July $124.71 $11000
August $95.22 $so 00 L
r
September $43.63 $70 00 -
d
October $75.59 $50 00
November $82.53
r
December $96.63 -a , 20o7 2o06 � 2009 j ���-2010
Total $117.14
Wwathcn Tract HISTORIC TREND REPORT bepen M,d 2009
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This document contains contidentat trade inrumrtbn and � airy be released to third parties in response to a public records
request pursuant to Chapter 119, Florida SUM-
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