Item C02
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
MEETING DATE: 7/15/09 DIVISION: COUNTY ADMINISTRATOR
BULK ITEM: YES DEPARTMENT: AIRPORTS
STAFF CONTACT PERSON: Peter Horton
Phone: 809-5200
AGENDA ITEM WORDING: Approval to adjust ladd parking fees for the public parking lot at the Key West International
Airport, to become effective September 1, 2009.
ITEM BACKGROUND: After construction of the new Terminal Building and public parking lot was complete, Republic
Parking was requested to review the current fees, and make recommendations for rates that they believe should be
adj usted. Repu bl ic does not recommend an increase of the cu rrent fee of $1.00 for the fi rst 30 m in utes, nor the current
fee for 1,4 - 1 hour 2.00, each additional Yz hour $1.00 Please see attached letter from Republic Parking outlining their
recom mendations.
PREVIOUS RELEVANT BOCe ACTION: Approval of current parking fees that became effective. 6/1/07.
CONTRACT/AGREEMENT CHANGES: Increase daily maximum rate to $10.00 (current $8.00), weekly rate to $50.00
(current $40.00). I nstitute a yearly rate of $1 ,200.00. There is cu rrently no yearly rate.
STAFF RECOMMENDATION: Approval
TOTAL COST: None INDIRECT COST: nla BUDGETED: n/a
COST TO AIRPORT: None SOURCE OF FUNDS: nla
COST TO PFC: None
COST TO COUNTY: None
REVENUE PRODUCING: Yes AMOUNT PER YEAR: additional $38,000,00 for daily
rate increase only
APPROVED BY: County Attorney n/a OMB/Purchasing NIA Risk Management N/A
DOCUMENT A TION: I ncluded X Not Required
AGENDA ITEM #
DISPOSITION:
Ibev
AD
1/09
REPUBLIC
PARKING
. "..,..
EXECUTIVE OFFICES. SUITE 2000 REPUBLIC CENTRE. CHATTANOOGA. TENNESSEE. 37450. "23.756.2771 . (FAX)"23.285.5728
May 31, 2009
Ms. Bevette Moore
Director of Operations
Key W ~st International Airport
3491 South Roosevelt Boulevard
Key West, Fl 33040 ~,- ._.__.~,--~ - ~ ~-~-~~ ---~,
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Dear Bevette: I ' ' , I'~ ~ .~.
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At your request, this correspondence includes ~~oinmen ti~n tegardi6g a possible
park.ing rate increase. There are also suggestions on the ongoing operations including use
of the old parking facility. meters and a yearly rate.
RPS conducted a rate comparison based on January ~ December 2008's total tickets. We
compared the current rate of $1 .00 each 30 minutes and a daily maximum of $8.00 with
the current rate of $1.00 each 30 minutes and a daily maximum of $9.00 and $10.00. We
also did a comparison of the current rate with a rate of$I.OO each 20 minutes and the
$8.00, $9.00 and $10.00 daily maximums.
Increasing the hourly interval to every 20 minutes while leaving the daily rate the same
($8.00), returned an increase of about 5% in revenue or approximately $9,400 based on
2008's numbers. Keeping the hourly rdte unchanged while increasing the daily
maximwn rate to $9.00 will increase the revenue about 10% or approximately $19,000
based on 2008's numbers. Keeping the hourly rate unchanged while increasing the daily
maximum rate to $10.00 will increase the revenue about 20% or approximately $38,000,
based on 2008's numbers.
We recommend increasing the daily maximum rate to S10.00 while leaving the hourly
rates as they are. The greater revenue growth occurs in overnight parking. in our
experience, the customers do not easily accept increasing the 30 minute rate to every 20
minutes and the financial benefit is not that great. [fthe daily rate is increased, it is
strongly suggested that the weekly rate increase to $50.00
Following is rate information about the three closest airports to Key West.
I ~OngTerm Shuttle I :T::l
Short Term Short Long Tenn Shuttle lot
Airport Term lot Dillly Weekly Other
Hourly Daily Max Hourly I Oalty Max Hourly Max I
r.,red HOU"i~ Tiered
~--t ~;~=r. 30 $30.00 $4.00 (hr 1&2), $1500 Hourly $3.00 $8.00 Valet
(hr1-2), OFF SITE none $30.00
$2.00 (hr 3-4), . $2.00 (hr 3) day I
$3.00 {hr 5) OFF SITE Valet~
ft ' $1.00 per 20 I $36 00 $1.00 per 20 $.50 each 30 $7.50
$IS.00 minutes none $21.00 I
Lauderdale minutes F minutes OFF SITE OFF SITE per day
$1.00 each $2.00 per hour long term lot is on airport
I (on airport $10.00
SW Florida 20 min. 1st $18.00 property, property but requires a $56.00
20 min. free shuttle bus) shuttle (see long term)
I Key We.. I ~ $1.00 per 30 $8.00 ~40.00
minutes
(fthe yearly rate is going to be offered. we suggest the rate be $1200 if the weekly rate is
$50.00.
You mentioned exploring the use of the old parking lot for long term parkers. This
would be a perfect area for yearly permit holders. The lot could also be used in an
overflow capacity at the holidays with customers prepaying at the main exit plaza and
receiving a dashboard permit to park in the old lot. I would only consider permit parking
at that location.
We rec(]mm~nd that you do not implement the use of meters at your facility. Meters are
difficult to patrol and enforce, They are a source of revenue loss. Customers are often
able to park free when they pull into a meter that has not expired from the previous
customer. We would have captur~J that n:vt:nue in the garage. There is the expense of
installation and maintenance to consider as well. The industry is moving away from
meters and in urban environments moving to a pay and display system that has a payment
kio!';k and accepts credit cards.
I hope this provides you with all the necessary information. Please do not hesitate to
contact me of you have any questions or require additional information.
Best regards,
Linda Kdleher
Regional Manager
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. itb-J
Cc: John Leavens, RPS