Item J1
DANISE D. HENRIQUEZ, C.F.C.
TAX COLLECTOR
MONROE COUNTY
OFFICE OF TAX COLLECTOR
1200 TRUMAN AVENUE, SUITE 101
P.O. BOX 1129
KEY WEST, FLORIDA 33041-1129
FEBRUARY 2, 2001
TELEPHONE (305) 295-5000
FAX
TAX DEPT (305) 295-5020
DEL DEPT (305) 295-5021
TAG DEPT (305) 295-5022
HON. BOARD OF COMMISSIONERS
MONROE COUNTY
KEY WEST FL 33040
DEAR COMMISSIONERS:
ATTACHED ARE THE BIDS RECEIVED FOR THE ADVERTISEMENT OF THE
2000 DELINQUENT TAX ROLLS.
THE FLORIDA KEYS KEYNOTER/KEY WEST KEYNOTER WAS THE LOWEST
BIDDER FOR COUNTY-WIDE CIRCULATION OF THE NEWSPAPER, THERE-
FORE, TIDS IS THE RECOMMENDATION OF THIS OFFICE.
RESPECTFULL Y,
A ~~H~
/ D~;E D. HENRIQUEZ, cri c:::::7
TAX COLLECTOR
enclosures
MThe Vacation Land of the PresidentsM
( -JI
BID SHEET
PULICA TION OF MONROE COUNTY 2000 DELINQUENT TAX ROLLS
SEALED BIDS MUST BE RECEIVED BY THE
MONROE COUNTY TAX COLLECTOR
PRIOR TO 10:00AM ON FRIDAY FEBRUARY 02, 200 I
COST PER LINE No Dollars AND Sixty...two /100
(DOLLAR AMOUNT IN WRITING)
COST PER LINE $-0- AND .62 /100
(DOLLAR AMOUNT IN NUMERIC)
BIDDER
Florida Keys Keynoter/Key West Keynoter
BUSINESS NAME'
3015 Overseas Highway, Marathon. Florida 33050
ADDRESS
SIGNATURE&TITLE rX~ S~~_ ~.e.-t%../~ a~
Charlotte Sikora, Marketin~ Director
DATE January 31. 2001
Monroe County Tax Collector
POBox 1129
1200 Truman Ave Ste 101
Key West F133041-1129
January 18,2001
BID SHEET
1 of 3
PUBLICA nON OF MONROE COUNTY 2000 DELINQUENT TAX ROLLS
SEALED BIDS MUST BE RECEIVED BY THE
MONROE COUNTY TAX COLLECTOR
PRIOR TO 1O:00AM ON FRIDAY FEBRUARY 02,2001
COST PER LINE
Zero dollars
(DOLLAR AMOUNT IN WRmNG)
AND
~
F, hy- NII'l~
Shidy .l'We-cents
1100
(DOLLAR AMOUNT IN NUMERIC)
~
D. t;C/
0.li6
1100
COST PER LINE
$0
AND
BIDDER
Key West Citizen
BUSINESS NAME
3420 Northside Drive, Key West, Florida 33040
ADDRESS
~~~
SIGNATURE D TITLE
Pulbisher I CEO
DATE
February 2, 2001
~
Ie, ty Ed.-no){
Key West Citize" Editi6Rs
and KeysNews.com
Monroe County Tax Collector
PO Box 1129
1200 Truman Avenue Suite 101
Key West, Florida 33040
Key West Citizen
Paid Circulation
~"1~
'MM
County Tax Offices
2M
JpM t..4-
"Wt1
Total Print Distribution
KeysNews.com
Internet Viewership
60M per month
BID SHEET
2 of 3
PUBLICATION OF MONROE COUNTY 2000 DELINQUENT TAX ROLLS
SEALED BIDS MUST BE RECEIVED BY THE
MONROE COUNTY TAX COLLECTOR
PRIOR TO 1O:00AM ON FRIDAY FEBRUARY 02,2001
COST PER LINE
Zero dollars
(DOLLAR AMOUNT IN WRITING)
AND
Sixty Five-cents
/100
COST PER LINE
$0
AND
0.65
/100
(DOLLAR AMOUNT IN NUMERIC)
BIDDER
Key West Citizen
BUSINESS NAME
3420 Northside Drive, Key West, Florida 33040
ADDRESS '
~.~
SIGNATURE AND TITLE
Pulbisher I CEO
DATE
February 2, 2001
Key West Citizen Full Run All Editions
and KeysNews.com
Monroe County Tax Collector
PO Box 1129
1200 Truman Avenue Suite 101
Key West, Florida 33040
Key West Citizen
Paid Circulation 14M
County Tax Offices 2M
T otaf Print Distribution 16M
KeysNews.com
Intemet Viewership 60M per month
BID SHEET 3 of 3
PUBLICA TlON OF MONROE COUNTY 2000 DELINQUENT TAX ROLLS
SEALED BIDS MUST BE RECEIVED BY THE
MONROE COUNTY TAX COLLECTOR
PRIOR TO 1O:00AM ON FRIDAY FEBRUARY 02,2001
COST PER LINE
One Dollar
AND
Twenty Seven-cents /100
(DOLLAR AMOUNT IN WRITING)
COST PER LINE
$1
AND
(DOLLAR AMOUNT IN NUMERIC)
0.27
!l00
BIDDER
Key West Citizen
BUSINESS NAME
3420 Northside Drive, Key West, Florida 33040
ADDRESS
~~.~
SIGNATURE AND TITLE
Pulbisher I CEO
DATE
February 2, 2001
Key West Citizen Full Run All Editions
Free Press Newspapers
and KeysNews.com
Monroe County Tax Collector
PO Box 1129
1200 Truman Avenue Suite 101
Key West, Florida 33040
Key West Citizen
Paid Circulation
14M
Lower Keys/
Big Pine Free Press
Marathon Free Press
Islamorada Free Press
Key Largo Free Press
Ocean Reef Free Press
20M
County Tax Offices
2M
Total Print Distribution
36M
KeysNews.com
Internet Viewership
60M per month
Monroe County Real Estate and Tangible Tax Rolls 2001
Publication Quotes Per Line
Year 2000 Actual Lines Published
THE CITIZEN
Real Estate Tax Roll
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
24,327
$ 0.65
Subtotal Real Estate Tax Roll
$15.812.55
Tangible Tax Roll
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
4,852
$ 0.65
Subtotal TanQible Tax Roll
$ 3.153.80
Total Real Estate and Tangible Tax Rolls
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
Total Tax Rolls
$18,966.35
Real Estate Tax Roll
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
Kevnoter
24,327
$ 0.62
Subtotal Real Estate Tax Roll
$15.082.74
Tangible Tax Roll
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
4,852
$ 0.62
Subtotal TanQible Tax Roll
$ 3.008.24
Total Real Estate and Tangible Tax Rolls
Total Lines (Year 2000 Actual Lines)
Cents Per Line Charge (Year 2001 Bid)
Total Tax Rolls
$18,090.98
Difference Citizen I Kevnoter
$ 875.37
Sworn Newspaper Publisher Statement of Paid Circulation
Required by the United States Postal Service
Must be submitted annually to U.S.P.S. on form 3526
Statement of circulation must also appear in the publishers newspaper
Statement must be filed by the publisher to hold a U.S.PS. second class
(paid periodical) mailing permit
Such mailing permit is required by Florida Statute 50.031
In order to qualify as a newspaper where legal notices may be published
Average Paid Circulation
PrecedinQ 12 months (of published fiUna date)
THE CITIZEN
Filed with USPS
Published The Citizen
Nov. 20, 2000 (pg. 58)
9,900
Keynoter
Filed with USPS
Published Keynoter
Nov. 25, 2000 (pg. 32)
7,581
Difference
THE CITIZEN circulation
Exceeds the Keynoter by:
2,319
Percent more circulation
With THE CITIZEN:
30.6%
Cost Per Copy Comparison
Monroe County Real Estate and Tangible Tax Rolls 2001
2001 Publication Quotes Per Line
(Year 2000 Actual Lines Published)
Cost Per Average Cost
THE CITIZEN Publication Paid Circ. Per COpy
Real Estate Tax Roll $15,812.55 9,900 $1.59
Tangible Tax Roll $ 3,153.80 9,900 $0.31
Total Real Estate
& Tangible Tax Rolls $18,966.35 9,900 $1.91
Cost Average Cost
Keynoter Publication Paid Circ. Per COpy
Real Estate Tax Roll $15,082.74 7,581 $1.99
Tangible Tax Roll $ 3,008.24 7,581 $0.39
Total Real Estate
&Tangible Tax Rolls $18,090.98 7,581 $2.38
Percent CITIZEN Cost Less
Difference SavinQs Per COpy
THE CITIZEN
Cost Less Per Copy By:
Real Estate Tax Roll 20% $0.40
Tangible Tax Roll 20% $0.08
Total Real Estate
&Tangible Tax Rolls 20% $0.47
.
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Cooke Communications, LLC
Florida Keys
William M. Barry
Publisher/CEO
PO Box 1800
Key West FI 33041
Office.. .....305-294-6641
Extension... ...........x201
..... .800-294-6641
Fax...... ..... ..305-292-7863
Email..Bbarry@keysnews.com
INTERNET PUBLISHING
floridakeys.com
keywest.co
fla.keys.com
keysnews.com
keywestparadise.com
Web Design ServIces
NEWSPAPERS
Key West Citizen
Southernmost Military Flyer
Solares Hill
Big Pine Free Press & Navigator
Marathon Free Press & Advertiser
Islamorada Free Press
Key Largo Free Press
Ocean Reef Press
Seaport Log
MAGAZINES
The Men u
Home GUide
Citizen Local's GUide
Paradise This Week
Keys TV Channel GUide
MARKETING SERVICES
Citizen Locals Card
Direct Mall
AudioteX! Info Line
Commercial Printing
FLORIDA KEYS OFFICES
Printing I Main Facility
3420 Northslde Drive
Key West. FL
33040- 1 800
Tel 305-294-6641
Fax 305-294-0768
citizen@keywest.com
Internet Division
'201 White Street (Suite 103)
Key West, FL
33040-3328
Tel 305-292-1880
Fax 305-294-1699
sales@keywest.com
Middle Keys Office
9709 Overseas Hwy
Marathon, FL (MM 52.5)
33050-3342
Tel 305-743-8766
Fax 305-743-9977
navigator@floridakeys.com
Upper Keys Office
8' 549 Old Hwy
PO Box 469
Islamerada. FL (MM81.5)
33036-0469
Tel 305-664-2266
Fax 305-664-8411
treepress@floridakeys.com
Ocean Reef Office
3A Barracuda Lane
Key Largo, FL 33037
Tel 305-367-4911
Fax 305-367-2191
February 2, 2001
Danise D. Henriquez, c.F.c.
Tax Collector
Monroe County
1200 Truman Avenue
Key West, FL 33041
Dear Ms. Henriquez:
The decision as to how effectively and efficiently reach the persons who are
interested in the Monroe County delinquent and Tangible tax rolls is an
important one. This letter has been prepared to offer assistance with that
decision. Please note we have submitted three (3) bids for your consideration.
· For 125 years The Key West Citizen has been
the newspaper of record for Monroe County.
An independent readership study of our
newspapers was conducted in April 1999 by
Market Opinion Research (MOR). The
study is in full compliance with the
Advertising Research Foundation (ARF)
standards.
The methodology of 702,
interviews produced a plus
percentile confidence level.
20 minute
or minus 3
Citizen MOR Readership Survey Results:
· 78% readership of The Citizen in Key West
· 66 % readership of The Citizen in the Lower Keys.
The Internet has become a critical component in people's daily lives.
· KeysNews.com is the only daily on line newspaper of The Florida Keys.
· KeysNews.com is updated daily and is comprised of the daily Key West Citizen and
includes weekly Free Press and Solares Hill newspapers.
· 60,000 monthly KeysNews.com reader/viewers measured electronically
In year 2000 KeysNews.com put the complete Monroe County delinquent and Tangible
tax rolls on a searchable KeysNews.com web site.
.
KeysNews.com developed and hosted at no expense to Monroe County a Delinquent
Property Tax Query System.
.
Individuals can have an automatic computer search of the delinquent tax rolls by:
· Owners Name
· Price range
· Real Estate Number
· Alphabetically
Searchable Options:
· Can be down loaded to a computer file and / or printed.
· Site is available 24/7
· Updated with the new tax roll editions.
· The final edition can remain up longer to allow review.
· Tax site promoted on the home page of KeysNews.com
· Individuals can access tax roll from anywhere in the world at any
time during the advertised period.
Respectfully submitted,
\yw6~,
William M. Barry
Publisher & CEO
Every Wed. the Free Press weekly newspapers are published by The Citizen:
· Big Pine & Lower Keys Free Press
· Marathon Free Press
· Islamorada Free Press
· Key Largo Free Press
· Ocean Reef Free Press (pub. on Fri.)
Free Press MOR Readership Survey Results & Other Points:
· 81% readership of the Islamorada Free Press
· 62% readership of the Key Largo Free Press
· Since opening: Home Depot & Office Depot advertise exclusively in the Free
Press & Citizen to reach all the Keys.
· The City of Marathon uses the Free Press for its legal advertising
· The City of Islamorada uses the Free Press for its legal advertising
BID SHEET
3 of 3
PUBLICATION OF MONROE COUNTY 2000 DELINQUENT TAX ROLLS
SEALED BIDS MUST BE RECEIVED BY THE
MONROE COUNTY TAX COLLECTOR
PRIOR TO 1O:00AM ON FRIDAY FEBRUARY 02,2001
COST PER LINE
One Dollar
AND
Twenty Seven-cents /I 00
(DOLLAR AMOUNT IN WRITING)
COST PER LINE
$1
AND
(DOLLAR AMOUNT IN NUMERIC)
0.27
/100
BIDDER
Key West Citizen
BUSINESS NAME
3420 Northside Drive, Key West, Florida 33040
ADDRESS
Publisher I CEO
SIGNATURE AND TITLE
DATE
February 2, 2001
Key West Citizen Full Run All Editions
Free Press Newspapers
and KeysNews.com
Monroe County Tax Collector
PO Box 1129
1200 Truman Avenue Suite 101
Key West, Florida 33040
Key West Citizen
Paid Circulation
14M
Lower Keys/
Big Pine Free Press
Marathon Free Press
Islamorada Free Press
Key Largo Free Press
Ocean Reef Free Press
20M
County Tax Offices
2M
Total Print Distribution
36M
KeysNews.com
Internet Viewership
60M per month