10/01/1998-09/30/2001
)Bannp 1.. ltolbage
BRANCH OFFICE
3117 OVERSEAS HIGHWAY
MARATHON, FLORIDA 33050
TEL. (305) 289-6027
FAX (305) 289-1745
CLERK OF THE CIRCUIT COURT
MONROE COUNTY
500 WHITEHEAD STREET
KEY WEST, FLORIDA 33040
TEL. (305) 292-3550
FAX (305) 295-3660
BRANCH OFFICE
88820 OVERSEAS HIGHWAY
PLANT A nON KEY, FLORIDA 33070
TEL. (305) 852-7145
FAX (305) 852-7146
MEMORANDUM
TO: Lynda M. Stuart, Office Manager
Tourist Development Council
Ruth Ann Jantzen, Deputy Clerk fiIJj- .
FROM:
DATE: August 24, 1998
SUBJECT: Executed Agreements
I
At the August 12, 1998 County Commissioner Meeting, the Board granted
approval and authorized execution of the following documents:
Prange & O'Hearn to provide services for a Visitor Profile Survey to be
amended to allow for additional questions to be asked of respondents and
for the County to pay an additional $.50 per survey (250 surveys per month)
for a total amount not to exceed $27,987.50FY 98, and $19,987.50FY 99.
Amendment to Agreement between Monroe County and Pigeon Key Foundation to
extend the contract period to September 30,1999.
Agreement between Monroe County and Stuart Newman Associates to provide
Public Relation Services for Monroe County covering a period commencing.
October 1, 1998 and tenninating on September 20, 2001, with an option to extend
contract for an additional twelve month period, in an amount not to exceed
$304,000 for FY 99; $324,000 for FY 2000; and $344,000 for FY 2001.
Agreement between Monroe County and Pigeon Key Foundation, Inc., for capital
improvement projects, FY 98, DAC nI, Third Penny, in the amount of $4,866.00.
Agreement between Monroe County and the Florida Keys Land & Sea Trust for
capital improvement projects, FY 98, DAC nI, Third Penny, in the amount of
$6,000.00.
.'~"tL"
AGREEMENT qqr'
tJ. /1.. -If
THIS AGREEMENT is entered into this/L. day ofl-'~U5!by arId between the
BOARD OF COUNTY COMMISSIONERS, Monroe County, Florida, hereinafter
referred to as the COUNTY arId Stuart NewmarI Associates, Inc., a Florida Corporation,
hereinafter referred to as FIRM;
WITNESSETH
WHEREAS, FIRM is qualified to provide public relation services which promote
tourism, arId
WHEREAS, the Tourist Development Council (TDC) has recommended to
COUNTY that FIRM be awarded a contract for public relation services, arId
WHEREAS, the COUNTY wishes to enter into this Agreement for public relation
services with the FIRM,
NOW THEREFORE, in consideration of the mutual covenants contained herein,
the parties agree as follows:
1. TERM: The term of this Agreement is for a period of three (3)
years beginning October 1, 1998 arId expiring on September 30, 2001. The COUNTY
has arI option to extend this contract for arI additional (12) month period beyond the
initial award period, upon 60 days prior written notice of agreement extension to FIRM.
2. The Firm will serve as the full-service public relation agency for the
Monroe County Tourist Development Council arId Monroe County, The FIRM arId the
public relation programs are subject to review by the Monroe County Tourist
Development Council.
3. SCOPE OF SERVICES: The FIRM shall provide the following:
A. Key Personnel: This contract is a professional services contract with
expectation that principal personnel performing the services are those personnel listed.
Notice of arIY charIge in personnel shall be sent to the Tourist Development Council arId
the Board of County Commissioners. The principals assigned are the following:
1) Stuart N ewmarI, President
2) Andrew NewmarI, Senior Vice President arId Account S~~or\O .."
MINIMUM STAFF PERSONNEL ASSIGNED: ~ ~..: :;=
::0 n '0- c: rI'1
Account MarIager 0 r :;::; en C
r<'I:x;-..
Account Executive C")' ,_.. ~ .."
M d. C d' 0(")' C>
e la oor mator ~ ~;:'Ie;: -0 ::0
Lower Keys & Key West Liaison ~ ~ ~ :x fg
Upper Keys & Middle Keys Liaison :.,:-ii;: ~ g
FinarIce/ Account/Clerical Support ~ ~ a: ~
B. At least one of the principals or Account MarIager shall meet with
the Monroe County Tourist Development Council (TDC) at all regularly scheduled
meetings of the TDC arId at arIY other times as directed by the TDC.
C. The FIRM agrees to assign a Public Relation's Account
Supervisor who will devote such time and effort as necessary to the account on a priority
basis, including full time when required. Duties of the Account Supervisor will include
contact as required with the ChairmarI or Vice-ChairmarI of the TDC; the ChairmarI of the
Public Relation's Committee, Marketing Director or other designee.
Other duties include consultations with TDC Advisory Committees from the five
districts, umbrella programs arId/or Chambers of Commerce within the Florida Keys as
directed by the TDC; participation in developing of Marketing PlarI; liaison with special
events on behalf of the TDC; arId liaison with private sector resorts, attractions and other
tourism related areas in Monroe County, as it relates to the development of arI effective
marketing program for the Florida Keys.
D. Provide staff services to marIage communications to develop
awareness, promote favorable image arId goodwill for the TDC.
E. Provide the development of favorable National arId International
publicity .
F. Provide the establishment arId maintenarIce of contacts with print
arId broadcast media.
G. Provide the preparation of press kits.
H. Provide the development arId distribution of photographs arId news
releases for trade arId consumer media..
1. Provide preparation of public relations plarI with coordination of
TDC marketing plarI.
J. Provide representation of TDC at selected trade shows, sales/media
missions, F AM tours, media workshops arId journalist conferences.
K. Provide the establishment arId marIagement of contracts with sub -
agencies for international, specialty or other markets.
L. Address emergency situations that affect tourism arId provide a
crisis marIagement program.
M. Provide Editorial support for Internet web site.
N. Provide publicity before, during arId after special events.
O. Provide assistarIce to the Florida Keys Film Commission.
P. Maintaining appropriate records of print clippings arId broadcast
coverage.
Q. Provide periodic reports on public relations activities.
R. Provide development arId maintenarIce of a videotape/still photo
libraries.
S. Provide a measurability process to evaluate the public relation
programs.
T. Provide implementation of such services as outlined within the
objectives, goals and strategies of the annual marketing plan.
U. Performing such other public relations activities as required by the
TDC.
4. COMPENSATION: Compensation arId expenses will be paid, subject to
availability of Tourist Development Tax funds arId approved purchase orders as follows:
A. The FIRM shall be compensated for public relation activities that
have been approved through the annual marketing plarI.
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B. The FIRM shall have pre-approval on all other projects arId
materials by the TDC Marketing Director, TDC ChairmarI or TDC according to TDC arId
Monroe County Procurement Policies.
C. The FIRM shall have all fees arId expenses placed on invoices that
have the proper approved purchase order account number arId follow County
requirements for payment.
D. The FIRM shall be compensated for the performarIce of all public
relations staffed services outlined within the scope of services as defined by this
agreement arId the approved FY '99 Marketing PlarI for arI agency fee of:
First Year
Second Year
Third Year
*Fourth Year
*If agreement is renewed.
E. The FIRM will be reimbursed at cost for all actual expenses
incurred for media materials, postage, FedEx, clipping services, special event support,
research, web site maintenarIce, promotional items, seminars or show registrations, sub-
agency contracts, entertainment of media, broadcast support, photography, broadcast
production, travel expenses arId all other projects or production materials that are
necessary for the fulfillment of this agreement arId have been approved in advarIce by the
TDC according to TDC arId Monroe County Procurement Policies. The firm's
telecommunication services are included in their professional fees.
F. The FIRM may provide Public Relation Services above arId
beyond their normal requirements as defined by this contract arId the approved FY '99
Marketing PlarI, for TDC funded special events, turnkey or otherwise, as approved by the
TDC in advarIce. Such services will be charged back to the event upon approval of event
coordinator arId the TDC.
G. Contracted services are contracts entered into by Stuart NewmarI
Associates for services to be provided for Monroe County which include, but are not
limited to International public relations, local liaisons arId other services properly
authorized in advarIce by the Tourist Development Council arId Board of County
Commissioners.
H. All Reimburseable expenditures paid by the County shall be
subject to the annual public relations expense budget approved by the Tourist
Development Council arId Board of County Commissioners.
1. The FIRM shall submit to the Tourist Development Council
monthly billings for one-twelfth (1112) of the annual agency fee for staff arId contract
services. Reimburseable expenditures shall be invoiced arId billed to the County for
payment on a monthly basis. The County shall be responsible for payment of all
authorized fees arId costs due the FIRM within a thirty (30) day period of receiving
InVOIces.
5. RECORDS - ACCESS AND AUDITS: The Provider shall maintain
adequate arId complete records to justify all charges, expenses arId costs incurred in
performing the work for at least three (3) years after completion of this Agreement. The
$304.000.00
$324.000.00
$344.000.00
$364.000.00
3
County shall have access to such books, records, arId documents concerning the
contracted services. The access to arId inspection of such books, records, arId documents
by the TDC/County shall occur at arIY reasonable time. Provider understarIds that it shall
be responsible for repayment of arIY and all audit exceptions identified by TDC/County.
Any current or subsequent contract awards will be offset by the amount of arIY audit
exceptions. In the event there are not funds still held by the TDC arId County for a
contract award, the amount of audit exception shall be billed to Provider who shall
promptly pay same.
6. GENERAL PROVISIONS:
A. Public Relations Agency of Record: The FIRM shall act as the
agency of record of the COUNTY arId TDC for all public relations services, except as
mutually agreed otherwise, arId for the performarIce of related or special services as
requested by the TDC.
B. COUNTY shall indemnify arId hold FIRM harmless from arIY
suits, claims, damages, costs, or expenses arising in connection with false, defamatory, or
otherwise objectionable public relations material, including material which invades the
privacy of individuals, which public relations material has been suggested, ordered or
approved by TDC. FIRM agrees to indemnify arId hold harmless Monroe County against
arIY claim of liability, losses arId causes of action which may arise out of the fulfillment
of the agreement. It agrees to pay all claims arId losses arId shall defend all suits filed due
to the negligent acts, errors or omissions of its employees arId/or agents, including related
court costs.
C. Property Rights: The COUNTY shall own arId have all rights
subject to regulations arId talent contracts, to arIY arId all copy, photos, films arId other
promotional materials which the FIRM prepared or purchased for the COUNTY'S
account purSUarIt to a program, campaign, or project which the TDC has approved in
writing, regardless of whether such material was published, displayed, broadcast,
distributed or otherwise presented prior to the termination of the Agreement, provided the
COUNTY has paid for same in accordarIce with the provisions of this Agreement.
Rejected concepts arId layouts will not be charged to COUNTY.
7. APPROVAL AND CHANGES: The TDC shall have the sole arId
exclusive right to approve, modify, reject, or carIcel arIY arId all plarIs, proposals,
submissions arId other work in progress, in which case the TDC's directions shall be
immediately implemented. However, nothing in this Agreement shall be construed as
requiring the FIRM to violate arIY contractual commitments to media made on the TDC's
behalf. All contractual commitments to media require the TDC's prior written approval.
The COUNTY shall only be liable for charges approved in writing prior to the FIRM
entering into such contractual commitment.
8. TERMINATION: Either party shall have the right to carIcel this
Agreement at its sole discretion upon 120 days written notice to the other party. FIRM
shall deliver to the COUNTY all papers arId other material related to the work perfoImed
under this contract upon termination thereof.
9. EXCLUSIVE REPRESENTATION: The FIRM agrees that it will not
represent arIY private resort; attraction; event or other destination within Monroe County
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or other county or city destinations within the State of Florida without approval from the
TDC arId COUNTY.
FIRM shall act at all times herein as independent contractor, arId nothing
contained herein shall be construed to create the relation of principal agent or employer
arId employee, between COUNTY arId FIRM.
10. DISCLOSURE OF FINANCIAL INTEREST: The FIRM agrees to
disclose within thirty (30) days of the execution of this Agreement arIY existing finarIcial
interest in the business of its suppliers or providers utilized in fulfillment of this
Agreement, arId shall disclose said interests as they may arise from time to time.
11. LAWS AND REGULA nONS: It shall be understood arId agreed that arIY
arId all services, materials arId equipment shall comply fully with all Local, State arId
F ederallaws arId regulations.
12. TAXES: The COUNTY arId TDC are exempt from Federal Excise and
State of Florida Sales Tax.
13. FINANCE CHARGES: The COUNTY arId TDC will not be responsible
for arIY finarIce charges.
14. RELATION OF COUNTYITDC: It is the intent of the parties hereto that
Stuart NewmarI Associates shall be legally considered as arI independent contractor arId
that neither it nor its employees shall, under arIY circumstarIces, be considered servarIts or
agents of the COUNTY arId TDC arId the COUNTY arId TDC shall at no time be legally
responsible for arIY negligence on the part of Stuart NewmarI Associates, its employees or
agents, resulting in either bodily or personal injury or property damage to arIY individual,
firm or corporation.
15. DISCLOSURE: The FIRM shall be required to list arIY or all potential
conflicts or interest, as defined by Florida Statute 112 arId Monroe County Code arId shall
disclose to the COUNTY arId TDC all actual or proposed conflicts of interest, finarIcial or
otherwise, direct or indirect, involving arIY client's interest which may conflict with the
interest of the COUNTY arId TDC.
16. FORCE MAJEURE: Firm shall not be liable for delay in performarIce or
failure to perform, in whole or in part, the services due to the occurrence of arIY
contingency beyond its control or the control of arIY of its subcontractors or suppliers,
including labor dispute, strike, labor shortage, war or act of war, whether arI actual .
declaration thereof if made or not, insurrection, sabotage, riot or civil commotion, act of
public enemy, epidemic, quararItine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of arIY governmental authority, jurisdictional action, or
insufficient supply of fuel, electricity, or materials or supplies, or technical failure where
FIRM has exercised reasonable care in the prevention thereof, arId arIY such delay or
failure shall not constitute a breach of this Agreement.
17. ASSIGNMENT: The FIRM shall not assign, trarIsfer, convey, sublet or
otherwise dispose of this contract, or of arIY or all of its rights, title or interest therein, or
its power to execute such contract to arIY person, comparIY or corporation without prior
written consent of the COUNTY.
18. COMPLIANCE WITH LAWS-NONDISCRIMINATION: The FIRM
shall comply with all international, federal, state arId local laws arId ordinarIces applicable
to the work or payment for work thereof, arId shall not discriminate on the grounds of
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race, color, religion, sex, age, or national origin in the performarIce of work under this
Agreement. This Agreement shall be subject to all international, federal, state, arId local
laws arId ordinarIces.
19. INSURANCE: The FIRM shall maintain the following required insurarIce
throughout the entire term of this contract arId arIY extensions. Failure to comply with
this provision may result in the immediate suspension of all work until the required
insurarIce has been reinstated or replaced. Delays in the completion of work resulting
from the failure of the FIRM to maintain the required insurarIce shall not extend arIY
deadlines specified in this contract arId arIY penalties arId failure to perform assessments
shall be imposed as if the work had not been suspended, except for FIRM's failure to
maintain the required insurarIce.
The FIRM shall provide, to the County, as satisfactory evidence of the required
insurarIce, either:
* Certificate of InsurarIce
or
* A Certified copy of the actual insurarIce policy
The COUNTY, at its sole option, has the right to request a certified copy of arIY or
all insurarIce policies required by this contract.
All InsurarIce policies must specify that they are not subject to carIcellation, non-
renewal, material charIge, or reduction in coverage unless a minimum of thirty (30) days
prior notification is given to the COUNTY by the insurer.
The acceptarIce arId/or approval of the FIRM's insurarIce shall not be construed as
relieving the FIRM from arIY liability or obligation assumed under this contract or .
imposed by law.
The Monroe County Board of County Commissioners, its employees arId officials
will be included as "Additional Insured" on all policies, except for Workers'
Compensation.
Any deviations from these General InsurarIce Requirements must be requested in
writing on the County prepared from entitled "Request for Waiver of InsurarIce
Requirements" arId approved by Monroe County Risk MarIagement.
A. Prior to the commencement of work governed by this contract the FIRM
shall obtain Workers' Compensation InsurarIce with limits sufficient to respond to Florida
Statute 440.
In addition, the FIRM shall obtain Employers' Liability InsurarIce with
limits of not less tharI:
$100,000 Bodily Injury by Accident
$500,000 Bodily Injury by Disease
$100,000 Bodily Injury by Disease, each employee
Coverage shall be maintained throughout the entire term of the contract.
Coverage shall be provided by a comparIY or comparIies authorized to
trarIsact business in the state of Florida arId the comparIY or comparIies must maintain a
minimum rating of A-VI, as assigned by the A.M. Best ComparIY.
B. Prior to the commencement of work governed by this contract, the FIRM
shall obtain General Liability InsurarIce. Coverage shall be maintained throughout the
life of the contract arId include, as a minimum:
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* Premises Operations
* Products arId Completed Operations
* Blanket Contractual Liability
* Personal Injury Liability
* ExparIded Definition of Property Damage
The minimum limits acceptable shall be:
$1,000,000 Combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
$ 500,000 per person
$1,000,000 per Occurrence
$ 100,000 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a
Claims Made policy, its provisions should include coverage for claims filed on or after
the effective date of this contract. In addition, the period for which claims may be
reported should extend for a minimum of twelve (12) months following the acceptance of
work by the COUNTY.
The Monroe County Board of County Commissioners shall be named as
Additional Insured on all policies issued to satisfy the above requirements.
C. Recognizing that the work governed by this contract requires the use of
vehicles, the FIRM, prior to the commencement of work, shall obtain Vehicle Liability
InsurarIce. Coverage shall be maintain throughout the life of the contract arId include, as
a minimum, liability coverage for:
* Owned, Non-Owned, arId Hired Vehicles
The Minimum limits acceptable shall be:
$300,000 Combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
$100,000 per Person
$300,000 per Occurrence
$ 50,000 Property Damage
20. GOVERNING LAWNENUE: This Agreement shall be governed arId
construed by arId in accordarIce with the laws of the State of Florida arId constitutes the
entire agreement between the COUNTY arId FIRM. Venue for arIY dispute shall bein
Monroe County.
21. ENTIRE AGREEMENT AMENDMENT: This writing embodies the
entire Agreement arId understarIding between the parties hereto, arId there are not other
agreements arId understarIdings, oral or written, with reference to the subject matter
hereof that are not merged herein arId superseded hereby. Any amendment to this
Agreement shall be in writing recommended by the TDC arId approved by the COUNTY
arId signed by both parties.
22. SEVERABILITY: If any provisions of this Agreement shall be h~ld by a
Court of competent jurisdiction to be invalid or unenforceable, the remainder of this
agreement, or the application of such provision other tharI those as to which it is invalid
or unenforceable, shall not be affected thereby; arId each provision of this Agreement
shall be valid arId enforceable to the fullest extent permitted by law.
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23. AUTHORITY: Each of the signatories for the firm below certifies arId
warrarIts that:
a) The firm's name in the agreement is the full name as designated in its
corporate charter, arId b) they are empowered to act arId contract for the contractor arId c)
this agreement has been approved by the firm's Board of Directors.
24. ETHICS CLAUSE: FIRM warrarIts that he/it has not employed retained
or otherwise had act on his/its behalf arIY former COUNTY office or employee in
violation of Section 2 or OrdinarIce No. 10-1990 or arIY COUNTY officer or employee in
violation of Section 3 ofOrdinarIce No. 10-1990. For breach or violation of the provision
the COUNTY may, at its discretion terminate this contract without liability arId may also,
at its discretion, deduct from the contract or purchase price, or otherwise recover, the full
amount of arIY fee, commission, percentage, gift, or consideration paid to the former or
present COUNTY officer or employee.
y L. Kolhage, Clerk
Board Of County Commissioners
of M oe County
~-
(CORPORATE SEAL)
Attest:
Stuart NewmarI Associates
pt{}
,]'- ~ 1 r;
President
~tfov"'4t. ROland Wenlngton-Banb,1II
~l:.. l; COMMISSION # CC 499473
~ !Ie EXPIRES OCT 4, 1999
BONDED THRU
!1J!;~~r
APPROVED AS TO FOR
AND L AL SUFFICIEN
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