Item F2
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: July 16, 2008
Division: Engineering
Bulk Item: Yes
No x
Department: Engineering
Staff Contact PersonlPhone #:David S. Koppel. 292-4426
AGENDA ITEM WORDING: Presentation and discussion of the proposed hotel project at the Key
West and Marathon Airport including a discussion of the respondents to the Request for Proposals for
the Development, Construction, and Management services for said hotels.
ITEM BACKGROUND: On June 4,2008 three proposals were received: 1) PRA Development and
Management Corporation, 2) IDC Development Group, LLC, 3) Starwood Hotels & Resorts; only
PRA's response included a proposal for the Marathon Airport. However, on June 26, 2008, a late
response was received from the IDC Development Group, LLC, with a proposal for the Marathon
Airport. Before construction can begin, modifications to the County's Comprehensive Plan, Code, and
Land Development Regulations are required. Issues related to height, hotels in the airport district, and
new transient units will be addressed.
PREVIOUS RELEVANT BOCC ACTION: On 12-19-07 the BOCC approved the advertising of a
request for proposals for this project.
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATIONS: BOCC to direct staff to begin the process to change the
regulations, and to select a Short List Committee, consisting of the County Engineer, the Director of
Airports, the Airport Manager of the Marathon Airport, and the Division Director of Growth
Management (or their designees), to evaluate and rank the proposals.
TOTAL COST:
$0.00
BUDGETED: Yes
No
COST TO COUNTY:
$0.00
SOURCE OF FUNDS:
REVENUE PRODUCING: Yes ~ No
AMOUNT PER MONTH TBD
Year
APPROVED BY: County Atty _ OMBIPurchasing _ Risk Management _
DOCUMENTA TION:
Included
Not Required_
DISPOSITION:
AGENDA ITEM #
Revised 11/06
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MEMORANDUM
MONROE COUNTY GROWTH MANAGEMENT DIVISION
We strive to be caring, professional and fair
To: Roman Gastesi, County Administrator
From: Andrew O. Trivette, Growth Management Division Director
Date: July 8, 2008
RE: Airport Hotel Challenges
The intention of this memo is to better qualify the regulatory hurdles which must be overcome to
accomplish the construction of a hotel at either the Key West International Airport and/or the Marathon
Regional Airport.
The following are challenges to the development of a hotel at either airport location within Monroe County
and should be undertaken if the BOCC wishes to proceed to bid selection.
The hotel use is currently prohibited within the airport land use district. It was originally contended that the
hotel use could be considered accessory to the airport use as it is in other locations with hotels which
primarily serve airport customers. However, it is my recommendation that we pursue a text amendment to
the land development regulations and comprehensive plan to more explicitly allow hotels as a use within
this district.
New transient development is currently prohibited within Monroe County. The Monroe County 2010
Comprehensive Plan Policy 101.2.6 requires that Monroe County prohibit new transient uses until the
permit allocation system is revised to accommodate a percentage of our existing allocations for this use.
The Monroe County Land Development Regulations section 9.5-120.5 enacts a prohibition on new hotel
rooms until December of 2008. Currently Monroe County can allow transient units to be transferred from
one location within the same planning area to another which could be seen as a remedy. I recommend that
Monroe County pursue the limited exemption of some transient units from the ROGO allocation process
based on a defined clearance time as established through the phased evacuation process. This type of
remedy will require a text amendment to the land development regulations.
The Monroe County 2010 Comprehensive Plan establishes a firm height restriction for buildings of 35 feet
above grade level. The land development regulations currently maintain the same restriction with
exceptions for affordable housing and hotels which may be constructed to a maximum height of 44 feet
above grade level. This conflict should be resolved through a comp plan amendment allowing for the same
exemptions. Presently the height restriction of 35 feet may be maintained and allow for hotel development
within this height limitation.
Summary:
The development of a hotel at either the Marathon or Key West airport locations will require a minimum of
one text amendment to both the land development regulations and the comprehensive plan which would
allow hotels as a use within the appropriate current and future land use district. To facilitate allocation of
units for hotel construction an additional set of text amendments will need to be accomplished establishing
a ROGO exemption for a limited number of transient units. It is estimated that the minimum number of
text amendments could be accomplished within 13 months.
.
. .
.
.
. .
.
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.
Page 1
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PRA
PRA Development & Management Incorporated
III South Independence Mall, Philadelphia PA 19106 .Ph: 215-922-4820 Fax: 215-351-9800
June 2, 2008
Monroe County Engineering Division
1100 Simonton Street, #2-216
Key West, Florida 33040
(305) 292-4426 - Phone
(305) 295-4321 - Fax
koppel-dave@monroecounty-fl.gov
Dear Mr. Koppel:
It is with great pleasure that PRA Development and Management Corporation (PRA),
submits this proposal to the Monroe County Engineering Division, for the City of Key
West International Airport and Marathon International Airport Developments. PRA is a
fully integrated real estate development, construction and property management
organization that has been in business for over forty years. To date, the firm has
developed in excess of $500,000,000 of office, retail, industrial, residential and
hospitality projects. PRA has developed and is developing projects in Connecticut,
Pennsylvania, New Jersey, Virginia, Michigan, Illinois, Kansas and Florida. Over the last
eight years the development focus has been on hotels.
PRA is very interested in pursuing this public/private partnership with Monroe County to
facilitate this hospitality development. We have been awarded (won) the RFP from the
Connecticut Department of Transportation to build a Hyatt Place Hotel and an Embassy
Suites by Hilton at the Bradley International Airport. We are currently working on this
project and to this end, we feel that we are well positioned to pursue your development
program as. outlined in your RFP.
The proposal involves the development of the two hotels and will refer to the sites as
"Parcel I" being the Key West International Airport site and "Parcel II" being the
Marathon International Airport site. This proposal factors in, and is contingent on
economies of scale in construction and operations of both hotels that will make the
combined projects a viable undertaking.
With regards to the Hilton at Key West International Airport, the goal of PRA is to create
a destination hotel for both the business and vacation traveler and a property that will
become a landmark for the Florida Keys. PRA is providing it's most comprehensive plan
that is within the height guidelines of the county, realizing that it is over the height
guidelines of the City of Key West. PRA has taken this aggressive approach on the basis
that the location is at the airport in a corner location that is away from the core historical
area. The hotel's height will make the development financially feasible, and will create
the most value for the City, County and the State. Upon stabilization, the hotels will
contribute annually over $500,000 in rent, over $500,000 in occupancy taxes and over
$900,000 in sales taxes.
Job creation will involve approximately 150 individuals, most locally based, during
construction. Furthermore, approximately 100 full time equivalent permanent jobs will
be created for the management and operation of the Hotels. The construction funds and
permanent salaries will produce additional spending and jobs in both the local and state
economies. PRA welcomes the potential opportunity to develop such unique projects and
contribute to the economy of the city of Key West, Marathon, Monroe County and the
State of Florida.
We look forward to being selected as one of your finalists and welcome the opportunity
to further discuss our proposal.
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Cc: Vij. Chandra- VP Hotel Division.
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Gary Finnell
Director Nandliw OllvelojJtOMt
May 29, 2008
Mr. Vijnan Chandra
Vice President - Hotel Division
PRAOeveJopment & Mgmt. Corp.
11 t S. Independence Mall E. Suite 100
Philadelphia. PA 19106
Dear Mr. Chandra:
It was pleuure diseussingwith you your finn's RFP response to the development
of two hotels at the Key West and Marathon Airports in the Florida Keys. These
two locatiMs are ofstrong interest for our Hilton and Hampton lnn brands and
compliment your existing Hilton Garden Inn and Homewood Suites in
OIastonbury CT, your Hilton Garden Inn in Wallingford, and the Hampton Inn in
Norwicll, CT.
We appreciate your continued relationship with :us and we look forward to
W()rkittg with you and your company choosing the rigbtllilton brands for these
locations, should you be su<X:eS$ful in your above noted R FP hid.
Sincerely
h~
Gary Finnell
Director- Franchise Development
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PROPOSAL SUBMISSION FOR THE DEVELOPMENT,
CONSTRUCTION AND MANAGEMENT OF HOTELS
At
KEY WEST INTERNATIONAL AIRPORT AND FLORIDA KEYS
MARATHON AIRPORT, MONROE COUNTY FLORIDA
By
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PRA DEVELOPMENT AND MANAGEMENT
CORPORATION
June 2, 2008
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TABLE OF CONTENTS
PART A: GENERAL INFORMATION
Executive Summary
Narrative Description
Management Company
Experience Statement
Agreement Term
PART B: TECHNICAL INFORMATION
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PART C: FINANCIAL INFORMATION
PART D: OTHER RELATED INFORMATION
PART E: SITE PLANS
PART F: PROPOSAL DOCUMENTS
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Executive Summan::
The Full-Service 5 Star Hilton at the Key West International Airport (Parcel I) will consist of 19
floors, with a total of 164 rooms and a total building square footage of over 184,000 square feet.
The project cost is estimated to be $40,575,000 and "ill fmanced through a 70 % loan and 30 %
equity. Of the 30 % Equity, PRA will fund 60% with a minority partner to participate at 40%.
The Limited-Service Hampton Inn at the Marathon Airport (parcel II) will consist of 4 floors
with 64 rooms and a total building sq. footage of 100,805 square feet. The project cost is
estimated to be $14,000,000 and will be financed by a 70% loan and 30% equity. Of the 30%
equity, PRA will fund 60% with a minority partner to participate at 40%.
The "Hotels" will provide travelers with upscale professionally managed and operated facilities
that will demonstrate PRA' s ability to market and promote programs to obtain maximum
patronage, while also maximizing the economic development of, and income generation to the
"Airports," consistent with good business practices. The commitment to quality will extend to
every component of the design, construction and management of the Hotel program including the
professionalism of the employees servicing the public.
The Hampton Inn proposed for Parcel II in Marathon will compliment the proposed Emergency
Operations Center. The hotel will have adequate elevated parking and any existing parking that
is eliminated at either hotel site due to construction will be recreated. Hotel rooms, kitchen and
dining facilities, and meeting rooms "ill be made available at the Marathon hotel for EOC staff
during times of emergency. The hotel will normally carry a two weeks inventory of necessary
food and consumable supplies that will be made available to support EOC operations.
In keeping with the policy and goal of the "County," PRA will have Disadvantaged Business
Enterprises (hereinafter referred to as "DBE"), participate in all contracts to the maximum extent
possible. PRA "ill also work with local organizations such as the Marathon Career Center and
Key West Career Center to train and employ local workers in both temporary and permanent
positions at the "Hotels". PRA will reach out to the State of Florida Agency for Workforce
Innovation to find employees through workforce training programs such as Florida ReBuilds.
Narrative Description
Proposed Concepts:
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Parcel I - Hilton Hotel (Full Service):
The proposed Hilton Hotel will be an upscale full service hotel. It will feature ocean
views from every room. It will have an exciting fIrst class Restaurant and Lounge located
on the second level. The third level will feature meeting and banquet rooms. Guest floors
will carry a variety ofhigWy designed and technologically advanced rooms and suites.
There will be a state of the art Rooftop Pool and Spa, and other amenities will include a
Fitness Center, a Business Center, and valet parking.
The updated program of the Hilton brand features a strong focus on an exciting new
interior and exterior amenities and forward thinking technology that incorporates many
new and unique applications of sensory branding into its hotels. (An overview of the
standards and range of the Hilton full service brand is located in PART D)
Parcel I1- Hampton Inn by Hilton (Limited Service):
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The proposed Hampton Inn hotel will feature an inviting lobby complete with an intimate
Lounge area, and a breakfast dining area that will serve hot complimentary breakfasts
daily. Guestrooms offer complimentary Wi-Fi access, plug and play technology and 32-
inch HD television sets, easily enjoyed from a plush comer sofa chair or Hilton signature
bed. Additional amenities include a Fitness Center, outdoor pool and a Business Center.
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An overview of the standards and range of the Hampton Inn brand is located in PART D
Overview of Hilton Corporation:
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Hilton Hotels Corporation (NYSE:HL T) is the leading global hospitality company, with
nearly 2,700 hotels and 475,000 rooms in more than 80 countries, with 150,000 team
members worldwide.
More than 2,300 hotels are owned, managed or franchised in the USA with a portfolio of
some of the best known and highly regarded hotel brands including Hilton@, Conrad@,
Doubletree@, Embassy Suites Hotels@, Hampton Inn@, Hampton Inn & Suites@, Hilton
Garden Inn@, Hilton Grand VacationsTM, Homewood Suites by Hilton@ and The
Waldorf=Astoria CollectionTM. Outside the USA, the company operates 262 hotels
branded Hilton and 131 under the mid-market Scandic brand.
Concepts & Representations:
PRA has been working with Hilton Franchise Development to present the Hilton brands
stated in this proposal. The franchise contact for the region and related communication to
present the Hilton brands in this proposal is contained in Part D.
From a concept standpoint, "Retail" will be limited to emergency toiletries, supplies,
comfort snacks, newspapers and other media. This will be common to both hotels.
Food & Beverage Concepts:
A. Hampton Inn - Marathon Airport:
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Food & Beverage will be limited to a complementary hot breakfast
program that will be consistent with the brand type and market sector that
the hotel will accommodate. Also at 64 rooms a full service restaurant is
not feasible, neither is there adequate space to facilitate same. The hotel
will facilitate a 24 hour complimentary coffee program and will have cold
sandwiches available for late arriving guests. The concept will be based on
the Hampton hm brand program, the rights of which are normally covered
in the Franchise Agreement.
B. Hilton - Key West Airport:
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Food & Beverage (F&B) "rill entail an upscale dining and lounge concept.
The name of the F &B outlets will based on local themes and will be
consistent with Hilton established brand concepts and partnerships
covered under the franchise agreement. At the time of the Miting of this
proposal, our research indicates that a separate franchised destination
restaurant will not materially out perform or attract additional room guests
when compared to concepts under Hilton or its brand partnerships covered
under the Franchise Agreement. The range of these are indicated in Part D.
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Mana2ement Company
Under the standard Hilton Franchise Agreement, Hilton has to approve the management
company. PRA is working on developing it's own management company and is expected to
manage its hotels currently under construction. However PRA will conform to Hilton approval
process and if necessary select an approved recognized company, which may include Hilton.
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Experience Statement
PRA Development and Management Corporation and it's related entities (PRA) are a fully
integrated real estate development, construction, property management and sales organization.
PRA is headed by Mr. Joseph Pacitti, a real estate veteran with more than forty (40) years of
development, design and architectural experience. Richard Astrella, the firms CFO and exclusive
Real Estate Broker has played an integral part in the land acquisition, fmancing and sales in most
of the companies transactions. Leading the Hotel Division is Vijnan Chandra with over 32 years
of experience in the hotel development and operations area. Mr. Chandra worked 28 years with
Westin Hotels and Hilton Brands in the area of hotel management, [mance and development.
To date, the firm has developed in excess of $500,000,000 of office, retail, industrial and
residential and hospitality projects nationally. The majority ofPRA's projects are located in the
states of Pennsylvania, New Jersey, Delaware, Virginia, Connecticut, Michigan, Illinois, Kansas
and Florida. PRA provides the following services:
* Leasing and Development
* Construction Management
* Asset Management
The Leasing and Development division of PRA provides a full range of services including site
selection and analysis, detail project design and cost analysis. The firm has long established
relationships within the commercial brokerage community and maintains in-house capability
regarding lease structure and negotiation. PRA has experience in the coordination and
resolution of site impact studies other related site issues with governmental agencies. The
company's development services also include architectural and engineering design.
The Construction Management division ofPRA provides a full range of construction and
general contracting services. In its capacity as general contractor or construction manager the
firm has successfully completed PRA's construction projects and third party projects. The firm
has maintained excellent relationships with its subcontractors within each sub-market. The
Construction Management division provides supervision and management of construction
activity to ensure that all projects are completed on time and within budget. The firm has
extensive experience in the planning, design, and construction of multistory office, regional mall,
shopping center, and residential condominium projects.
The Asset Management division of PRA incorporates the full capability to effectively manage
the completed asset and provides property and contract management, tenant coordination, and
relocation services. PRA also provides, financial, and accounting services. The firm has
extensive experience in the negotiation and closing of acquisition, development and permanent
financing sources for real estate projects.
Partial List of Clients and Proiect Tenants
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Open Solutions, Inc.
Meridian Automotive Systems
Watson Wyatt Worldwide
Continental Casualty Company (CNA)
Blue Cross and Blue Shield
Associates Corp of America (Ford)
Hilb, Rogal and Hamilton
Nationwide Insurance
Zurich-American Insurance
MCI Telecommunications Corporation
Prudential Insurance Company
Wausau Insurance Company
Hewlett Packard Company
General Services Administration
Insurance Company of North America
Milliken & Company
Lumbermans Mutual Casualty
Guardsman Products
Shawmut National Corporation
Fleet Bank
Taco Bell Corporation
Mercedes Benz of North America
Nissan Motors
U. S Army Corp. of Engineers
IAE International Aerospace Engine
Travelers Insurance
Metropolitan Life Insurance
Atlantic Mutual Insurance Company
AON Risk Services Corporation
Price Waterhouse
Citgo Petroleum
National Association of Security Dealers
Royal Insurance Company
Value City
Pathmark
Bradlees
1. C. Penney's
CVS DrugsBoscovs
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Agreement Term and Proposed Rent
For both Parcels I and II, PRA proposes an initial lease term of25 years with three subsequent
10-year renewal terms. The primary reason for an initial term of25 years is that it is often the
minimum period requirement for lenders. At 25 years a major renovation (gutting) is required
and to finance this requires guaranteed extensions.
PRA proposes a rent structure based on the greater of: 1) a base rent or, 2) Percentage of Gross
Receipts. Due to the high cost to ramp up, PRA is proposing some relief by having no rent
liability in the first year.
Parcel I - Hilton - Key West Airport:
· Annual Base Rent to be $ 0.00 in Year 1 then $144,000 in Year 2.
and increased annually by the relative increase in the CPI.
· Percentage Gross Receipts will be based on the following:
Year 1:
o % of Gross Rooms Revenue,
o % of All Other Revenue
Year 2:
2 % of Gross Rooms Revenue, plus
1 % of All Other Revenue
Year 3 and Bevond:
3 % of Gross Rooms Revenue, plus
1 % of All Other Revenue
Parcel II - Hampton Inn by Hilton:
· Annual Base Rent to be $0.00 in Year 1 and $55,000 per year and
increased annually by the relative increase in the CPI.
· Percentage Gross Receipts will be based on the following:
Year 1:
o % of Gross Rooms Revenue,
o % of All Other Revenue
Year 2:
2 % of Gross Rooms Revenue, plus
1 % of All Other Revenue
Year 3 and Bevond:
3 % of Gross Rooms Revenue, plus
1 % of All Other Revenue
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Pro2ram Details
Parcell: Hilton Key West Airport: (plans in Part E)
· Room Count & Type:
Kings 78
Queen/Queen 78
Suites ---1
Totti 164
· Total Floor Area (Not including parking deck): 145,400 square feet.
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· Total Parking Spaces: 245 (Grade: 166/ Elevated: 79)
· A. Retail space limited to convenience shop at front desk area.
B. Food & Beverage space 7,709 SF.
C. Concept is upscale dining and lounge service per Hilton Brand.
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· Conference and Meeting Rooms: 4312 SF. Total Capacity 287
· Amenities: Rooftop Pool and Hot Tub - 5,340 SF, SPA - 500 SF
Fitness Center - 500 SF, Business Center 200SF.
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Parcel II: Hampton Inn by Hilton- Marathon Airport: (plans in PART E)
· Room Count & Type
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Kings
Queen/Queen
Ace. Queen/Q
Total
42
18
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· Total Floor Area (Not including parking deck): 28,756 SF.
· Total Parking Spaces: 243 (Ground: 150/ Deck: 93)
· A. Retail space limited to convenience kiosk at front desk area.
B. Food & Beverage space 824 square feet. (Breakfast area)
C. Breakfast service concept per Hilton Brand.
· Small Meeting Rooms: 296 square feet. Capacity 20.
· Amenities: Pool and Spa - 2,236 SF, Fitness Center - 295SF, Business Center
200SF
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Hotel & EOC Operations:
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The elevated parking is at the second level which is the same level as the lobby and fIrst set of
guest rooms. At this level also is food & beverage services and admin areas. The elevated
parking is designed such that EOC vehicles at the time of a flood emergency can move up to this
level.
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From an operations standpoint, the hotel will have a back up generator with signifIcant capacity
to run key services in the hotel for a sustained period of time. The proposed EOC facility's
second level can have physical connectivity to the hotel's second level. The hotel will carry at
minimum food and supplies inventory for two weeks. In the event of an evacuation of the area,
the hotel guest rooms, its kitchen and supplies will be made available to the EOC based on a
pre-determined plan of action. Part of the process will entail a written and tested emergency plan
in co-ordination with the EOC. Joint monthly drills will be conducted and the EOC management
will be invited to attend the hotel's weekly operations meeting to keep updated on events
impacting the hotel (and EOC).
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Operational Plans - Strate2\' for first Class Hotel
The fIrst approach in creating a fIrst class hotel is to establish a commitment from a brand
synonymous with quality, performance, and has a reputation as being fIrst class worldwide.
Associated with this, is to secure a management company that has the ability to produce results
and adhere to the Quality Assurance standards set by the brand. The backbone of any hotel is its
people and the focus will be on hiring and training. Focus will be on attitude because with a
positive attitude one can be taught to do the functions necessary to succeed on the job. This
approach along with the establishment of a Continuous Improvement Process for the facility will
ensure that standards of performance will always be exceeded.
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From a facility standpoint, the goal is to create an upscale facility, with a layout, furnishings,
systems and services that are user friendly, yet provides security and focuses on the customer.
Security of the customer is of primary importance and the facility will be built and managed to
ensure that this is the number one priority. To run a successful safe hotel, operational
partnerships will be needed. This includes but not limited to the airport authority, airport
security, local agencies, suppliers, and brand management. PRA is of the opinion that such a
path as stated above will ensure the successful establishment of a fIrst class hotel.
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Operational Plans - Understandin2 of Airports / EOC needs throu2hout term of A2reement
PRA understands that Airport needs and standards must be met. PRA sees security as the most
important area. To this end, Airport Security and EOC will be an integral part of the operations
of the hotel. Airport security and EOC management will be invited to attend weekly management
meetings and the hotel will share and keep Airport Security and EOC management informed of
all pertinent information on group bookings, expected occupancies, guest traffic and any
emergency situations. All employees will go through employment screening and will carry
necessary and pertinent identification at all times. Deliveries processes will be consisted with
Airport security standards.
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Service to travelers consistent with a modem airport operation will be met. This includes
facilitating hotel guests, passengers and airport staff in situations of flight delays, cancellations,
and airport closures, due to inclement weather or other. Process will be in place to ensure that
additional supplies are brought in and that an adequate amount of rooms inventory is reserved for
passengers and airport staff that have to stay over.
PRA will ensure that all capital and renovation programs be first approved by the Airport
Authority before they are executed. The presence of the hotel facilities will add additional funds
(rents) to the County. These funds PRA believes, can be factored into the county budget planning
and aid in the long-term development plan, for example floating a bond, paid from the hotel rents
to develop the Emergency Operations Center. It is PRA's goal to play its part to ensure that the
hotel(s) exceed their planned level of performance and deliver favorable levels of rents.
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Operational Plans - DBE Goals for Development
PRA Development and Management Corporation's mission as a National Developer is to target a
share of the employment and business opportunities generated by the development of our
projects to minorities, women, the disabled, and local low-income residents and firms. We set
out to ensure nondiscrimination in the hiring, purchasing, and contract awards for our projects
and to promote local community economic development. PRA is committed to economic
opportunities to disadvantaged individuals and businesses. This is best evidenced by our focus on
the Brand and the Management Company and their company-wide diversity initiatives. Their
diversity initiatives, will factor in key elements such as - Commitment, Accountability, Training,
Measurement and Communication. They will also develop partnerships with the Community and
its various social and employment agencies. DBEs will be identified and be part of the hotel
bidding and service and sub-contract list.
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Our efforts of promoting economic opportunities to disadvantaged individuals and businesses
will be consistent with standards set by the United States Government and certain federal
statutes, including Presidential Executive Order 11246. These Federal statutes along with Local
and State statutes require developers to make good-faith-efforts to contract with and purchase
supplies from minority, women, and disabled-owned businesses, and to hire minorities and
women in each construction trade utilized on the project.
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If PRA is selected for this project, we will be responsible for implementing an Economic
Opportunity Plan. This Plan will outline certain goals with regards to (1) specific hiring,
contracting and purchasing; (2) coordination of a Minority Apprentice Program; (3) developing
sound, attainable plans and implementing them; (4) making good faith efforts to meet our
specified goals; (5) reporting on our efforts in a timely fashion to the appropriate entities; (6) and
assisting in any creation and/or certification of any MinoritylWomen/Disabled owned Business
Enterprises. Our plan will include the following phases:
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Stage 1: Proposal Phase - As a first step, we will submit as proposal as part of the Economic
Opportunity Plan. This proposal will list our relevant experience and establish overall hiring,
contracting, and purchasing goals' and describe a strategy for meeting them.
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Experience - We will describe our prior experience with equal opportunity, affirmative action,
Neighborhood Benefit Strategy and other similar initiatives. We will explain the nature of the
past requirements, the activities undertaken, the goals established and the results actually attained
for each activity. We will identify any community-based organizations that served as project
partner, joint developer, or co-sponsor.
Overall Proiect Goals - We will establish overall project goals for:
Employment and Hiring - Federal regulations require developers to set the following goals for
project-related hiring and employment: Local residents, 50%*; Minorities, 17.4%; Women,
6.9%; Disabled, established by developer.
Professional Contracting - Federal regulations require developers to set the following goals for
project-related professional contracting: Local fIrms, 50%*; MBE fIrms, 15%; WEE fIrms,
10%; DBE firms, 2%.
Construction Contracting - Federal, state and local regulations require developers to set the
following goals for project-related construction contracting: Local firms, 50%*; MBE, WBE
and DBE firms, based on availability.
Supply Purchasing - Federal, state and local regulations require developers to set the following
goals for project-related supply purchasing: Local firms, 50%*; MBE firms, 15%; WEE firms,
10%; DBE firms, 2%
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Implementation Strategy - We will describe the outreach and implementation strategy for
achieving the project's economic opportunity goals. As part of the strategy statement, we will
include/address the following elements:
Identify individual(s) responsible for planning, implementing and tracking the project's
economic opportunity goals. Describe their prior experience in this area.
Describe efforts to identify, solicit and hire disadvantaged minority, female, and/or disabled
individuals and low-income project-area residents. Identify any private or public resources that
will be used. We will identify the local community organization(s) that we plan to utilize as the
primary resource for community outreach for the purpose of workforce use and vendor services.
Other resources may include the following clearinghouses for disadvantaged job-seekers:
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· YouthBuild, a HUD-funded education and job-training program that provides local high
school drop-outs (ages 16-24) with basic construction experience
· Local hiring halls, which can provide lists of construction laborers and mechanics belonging
to local trade unions
· Community-based organizations, for help in identifying local residents with relevant
construction skills or training
· Local unemployment offIces, for lists of unemployment workers from the construction trades
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Describe plans for advertising/soliciting and selecting contractors for professional and
construction services and supplies of building materials.
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Describe plans to structure project activities in ways that create opportunities for project-area
firms, disadvantaged minority/women/disabled business enterprises (M/W/DBEs), and
neighborhood resident participation. Examples might include:
· Negotiating joint ventures between minority/disadvantaged businesses and majority firms
· Sizing construction tasks so that smaller firms can bid on them
· Encouraging subcontractors to sponsor local residents in training and apprenticeship
programs
Stage 2: Project Selection Phase
Proiect Contract Opportunities - We will specify all anticipated opportunities for professional
service and construction contracting that will be generated by the project. Indicate which
services, if any, have been secured already and which are still to be selected (see Bid
Solicitation and Commitment below).
Notification of CDOT - DBE - At a minimum, we will notify the Connecticut Department of
Transportation's Disadvantaged Business Enterprise Program of all professional and
construction contracting opportunities that will result from the project.
Timeline for Selection of Professional Services and General Contractor - We will indicate the
dates by which we expect to select and execute a contract with professional service providers and
the general contractor.
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Bid Solicitation and Commitment - We will list all professional services and contractors
solicited. Indicate the dollar value of any and all contracts committed, if any.
Stage 3: Selection of a General Contractor Phase - The following documents must be
provided by the general contractor, as part of the bid submission (if services are bid out) or upon
selection.
Contractor's Certificate of Compliance - The GC must sign and return a certification indicating
their commitment to making good faith efforts to utilize disadvantaged and/or local low-income
residents and businesses in the project.
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Contractor's Workforce Needs - The GC must indicate the anticipated number of employment
and training positions to be filled during the course of the project.
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Stage 4: Construction Phase - We will be responsible for submitting the following information
to the necessary entity once the project has entered the construction phase. Much of this
information will be supplied by the general contractor.
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Monthly Business Use - PRAlGC will detail all actual contracting activity, including dollar
amounts, for each month the project is under construction.
Monthly Workforce/Employment Use - PRAlGC will detail all actual employment activity,
including wages paid, for each month the project is under construction.
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Operational Plans - MarketiDf! and Promotional Stratefdes
Brand strength plays a vital role in the success and performance of a hotel. These subject hotels
represent two of the strongest Brands in the world. Their corporate and local run national
marketing programs will account for about fifty percent of our advertising costs. These national
programs include special property listings in key upscale market publications, rate preference
and last room availability for travelers associated with the established national companies
Locally the hotel marketing team will work in establishing relationships with travel companies,
including those with national affiliations, with associations, government agencies, sports and
social groups. Local negotiated rates will be set giving pricing leverage to companies that
produce the most room nights. The marketing team will work closely with the Tourism Board to
ensure the hotels participate in the quote process and facilitate blocks of rooms for up coming
events.
Promotional strategies include teaming up with local community agencies for fund raising events
and participating in sponsoring events at the hotel. The hotels will partner with interested
airlines and run joint promotions utilizing brand facilities in other cities as rewards etc. Sales
calls will be constantly be made to the local radio stations and other media outlets with
promotional breakfasts and complimentary hotel stays.
Internally there will be an array of special room package programs for weekend, special
holidays, and to address seasonal low demand periods. Food & Beverage facilities will run
seasonal promotions, theme events, festivals, and food and beverage product promotions.
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Estimated Development Financinl! and Investment Plan
Parcell. Hilton Key West Airport:
Total Costs:
· Design, Engineering, Permits & Inspections
· Hotel General Construction
· Furniture Fixtures, Equipment
$3,000,000
$34,455,000
$3,120,000
TOTAL
$40,575,000
PRA plans to seek a loan of $28,402,000, which represents 70 % loan to cost. It is expected that
this loan will be a five-year mini-perm (initial term) with interest only during the construction
period. At opening both interest and principal will be paid monthly based on an amortization
period of 25 years. After the initial term, permanent fmancing will be arranged. The 30 %
balance of the cost of $12,172,500 will be provided through equity from PRA at $7,303,500
(60% Equity) and a minority investor/s at $4,869,000 (40% Equity). During the construction
period PRA will guarantee the loan but will arrange with the lender to move into a non-recourse
position based on a mutually acceptable debt service coverage (DSC) ratio. PRA has the
financing capability as current examples exist, at its majority owned (52 %) Hilton Garden Inn
and Homewood Suites by Hilton in Glastonbury, CT where both projects were financed and
operate on the above noted ratios and minority partners. A personal financial statement
indicating net worth is provided to support guarantee process.
Parcel II. Hampton Inn by Hilton - Marathon Airport:
Total Costs:
· Design, Engineering, Permits & Inspections
· Hotel General Construction
· Furniture Fixtures, Equipment
$1,545,000
$11,367,000
$1,088,000
TOTAL
$ 14,000,000
As in Phase I, PRA plans to seek a loan of$9,800,000, which represents 70 % loan to cost. It is
expected that this loan will be a five-year mini-perm (initial term) with interest only during the
construction period. At opening both interest and principal will be paid monthly based on an
amortization period of 25 years. After the initial term, permanent financing will be arranged. The
30 % balance of the cost of$4,200,000 will be provided through equity from PRA at $2,520,000
(60% Equity) and a minority investor/s at $1,680,000 (40% Equity). During the construction
period PRA will guarantee the loan but will arrange with the lender to move into a non-recourse
position based on a mutually acceptable debt service coverage (DSC) ratio. PRA has the
financing capability as current examples exist at its majority owned (52 %) Hilton Garden Inn
and Homewood Suites by Hilton in Glastonbury, CT where both projects were fmanced and
operate on the above noted ratios and with minority partners.
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Estimated Emplovee Count and Associated Salary:
The table below indicates the expected number of employees and related salary. The numbers are
stated in full time equivalents and represent the staffing levels when the proposed Hilton _ Key
West Airport reaches a stabilized level. Please note that security personnel where needed will
be provided by a third party professional and approved agency.
TABLE!
Table of Employee Count & Salary - Hilton Key West Airport:
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Category FTE Rate Type
Management:
General Manager 1 - $120,000 Yr.
Front Office Manager/AGM 1 - $ 48,000 Yr.
Director of Sales 1 - $ 60,000 Yr.
Food & Beverage Manager 1 - $ 55,000 Yr.
Chef 1 - $ 60,000 Yr.
Ex. Housekeeper 1 - $ 48,000 Yr.
Chief Engineer 1 - $ 48,000 Yr.
Total Mgmt. 7
Admin:
Sales Mgrs 2 - $ 40,000 Yr.
Admin. Asst 1 - $ 30,000 Yr.
Front Office Ag ents/ Audit 8 - $ 12.00 Per Hr.
Total Admin. 11
Retail Services: 0
Food & Beverage Services:
Cooks 10 - $ 13.00 Per Hr.
Bartenders 4 - $ 9.00 Per Hr.
Servers 14 - $ 9.00 Per Hr.
Total F&B Services 28
Cleaning & Maintenance
Room Attendants 17 - $ 12.00 Per Hr.
Housepersons 8 - $ 11,50 Per Hr.
Maintenance Workers 4 - $ 13.00 Per Hr.
Total Cleaning & Maint. 29
Total Full Time EQuivalents 75
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Estimated Emplovee Count and Associated Salary
The table below indicates the expected number of employees and related salary. The numbers are
stated in full time equivalents and represent the staffing levels when the Hampton Inn bv
Hilton - Marathon Airport reaches a stabilized level. Please note that security personnel where
needed will be provided by a third party professional and approved agent
TABLE 2
Table of Employee Count & Salary - Hampton Inn by Hilton - Marathon Airport
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Category FTE Rate Type
Management:
General Manager 1 - $ 60,000 Yr.
Front Office Manager/AGM 1 - $ 38,000 Yr.
Director of Sales 0 - $ 45,000 Yr.
Food & Beverage Manager 0 - $ - Yr.
Chef 0 - $ - Yr.
Housekeeper 1 - $ 33,000 Yr.
Maint. Engineer 1 - $ 33,000 Yr.
Total Mgmt. 4
Admin:
Sales 1 - $ 25,000 Yr.
Admin. Asst 0 - $ - Yr.
Front Office Ag ents/ Audit 6 - $ 12.00 Per Hr.
Total Admin. 7
Retail Services: 0
Food & Beverage
Services:
Cooks 0 - $ - Per Hr.
Bartenders 0 - $ - Per Hr.
Servers 2 - $ 900 Per Hr.
Total F&B Services 2
Cleaning & Maintenance
Room Attendants 8 - $ 11.50 Per Hr.
Housepersons 3 - $ 11.50 Per Hr.
Maintenance Workers 1 - $ 12.50 Per Hr.
Total Cleaning & Maint. 12
Total Full Time
Equivalents 25
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Gross receipts
Estimate of Gross Receipts
HILTON Key West (Parcel I):
Average Annual Rooms Revenue (25 yrs)
Average Annual all Other Revenue (25 yrs)
Total
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HAMPTON INN - Marathon Airport (Parcel II
Average Annual Rooms Revenue
Average Annual all Other Revenue
Total
Percenta2e of Gross Receipts
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HILTON Key West (Parcel I)
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Avg. Annual Percent Rent Rooms (0/2/3%)
A vg Annual Percent Rent All Other (1 %)
Total
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HAMPTON INN - Marathon Airport
Avg. Annual Percent Rent Rooms (0/2/3%)
A vg Annual Percent Rent All Other (1 %)
Total
$ 13,390,000
$ 2,907,000
$ 16.297,000
$ 3,275,000
$ 86.000
$ 3,361.000
$402,000
$ 29.000
$ 431.000
$164,000
$ 1.000
$ 165,000
Service Pricin~
The pricing strategy will take into consideration the following:
· Fair and not in conflict with concessions already at the airport
· The target market is the hotel guest who is already in house
· Room rates will be market driven and be consistent with rates in the
immediate market area and given the Quality of the hotel product.
· Consideration and special rate concession to distressed passengers and
Airport personnel.
· General local restaurant and banquet pricing will reflect competitive
pricing standards.
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Surety Information
PRA Development and Management Corporation has never had a bond or other form of surety
canceled or forfeited.
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PART D: OTHER RELATED INFORMATION
HILTON BRAND PROFILE
See Attached
HAMPTON INN BRAND PROFILE
See Attached
FRANCHISE COOP ORA TION
See Attached Correspondence
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KEYS ADDITIONAL INFORMATION REQUEST
See Attached
FAA REQUIREMENTS
See Attached
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Other Related Information
1. A list of the entity's shareholders with five (5) percent or more of the stock or, if a
general partnership, a list of the general partners; or, if a limited liability company, a list
of its members; if a solely owned proprietorship, names(s) of owner(s). A copy of
documentation demonstrating that the entity is a legally viable entity shall be attached.
Joseph Pacitti - President, Vice President, Secretary (Articles of Incorporation are attached)
2. A list of the officers and directors of the entity;
Same as Above
3. Relevant Experience: The number of years the person or entity has been operating and, if
different, the number of years it has been providing the service, goods, or construction
services called for in the bid specifications (include a list of similar projects);
I
Forty Years - See Experience Statement
,
4. The number of years the person or entity has operated under its present name and any
prior names;
Forty Years - See Experience Statement
j
5. Answers to the following questions regarding claims and suits:
a) Has the person or entity ever failed to complete work or provide the goods for
which it has contracted? (If yes, provide details.)
NO
b) Are there any judgments, claims, arbitration proceeding or suits pending or
outstanding against the person or entity, or its officers or general partners? (If yes,
provide details.)
NO
I
c) Has the person or entity, within the last five (5) years, been a party to any law
suits or arbitrations with regard to a contract for services, goods or construction
services similar to those requested in the specifications with private or public
entities? (If yes, provide details.)
NO
I
d) Has the person or entity ever initiated litigation against the County or been sued
by the County in connection with a contract to provide services, goods or
construction services? (If yes, provide details.)
NO
6. Whether, within the last five (5) years, the Owner, an officer, general partner, controlling shareholder or
major creditor of the person or entity was an officer, general partner, controlling shareholder or major
creditor of any other entity that failed to perform services or furnish goods similar to those sought in the
request for bids;
NO
8. Credit References (minimum of three);
9. Financial statements for the prior three years.
Attached
10. Companies proposed to implement RFP and organizational relationships with
Proposer( s ).
N/A at this Time
I
'I
i\
I
I
I
Joseph Pacitti, et al
Statement of Financial Condition
as of December 31,2006
Assets
Cash $ 380,000
Investment Equity
Front Street Development Associates 8,300,648
Pennsylvania Avenue Land Development Associates 6,996,194
Meriden Land Development, Ltd. 4,427,248
I O. E. Limited Partnership 1,335,887
-PRA Development & Management 494,310
PRA at Somerset, LLC 3,600,634
Vernon Park Plaza, LLC 2,651,644
- O. E. Orange Limited Partnership 81,927
PRA Suites at Windsor, LLC 2,060,340
PRA Glastonbury, LLC 5,938,201
j PRA Suites at Glastonbury, LLC 5,382,673
JM Aviation Boulevard, LLC 146,135
PRA Aviation, LLC 815,015
PRA at Norwich LLC 810,102
I PRA Wallingford LLC 2,838,583
Real Estate 5,605,000
Deposits on Real Estate 0
Personal Effects (including jewelry) 1,500,000
Life Insurance 4,000,000
Total Assets $ 57,364,541
I Liabilities
Mortgages, Notes & Business Loans 2,488,921
Estimated Income Taxes based on the difference
I between the estimated current values of assets
and their tax bases. 12,591,111
Net Worth 42,284,510
Total Liabilities & Net Worth $ 57,364,541
See accompanying Notes to the Financial Statement
Joseph Pacitti, et al
Notes to Financial Statement
as of December 31,2006
Note A - Basis of Accounting
The accompanying financial statement includes the assets and liabilities of Joseph Pacitti.
Assets are stated at their estimated current values and liabilities at their estimated current amounts.
Note B - Front Street Development Assoc,
The investment in Front Street Development is an 100% interest in a real estate development limited
partnership, The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
VALUES VALUES
I Current Assets 648 648
Land, Building and Improvements 14,200,000 4,865,641
Other Assets 199,645
Ii TOTAL ASSETS 14,200,648 5,065,934
LIABILITIES
I Current Liabilities 400,000 400,000
Mortgage Payable 5,500,000 5,500,000
TOTAL LIABILITIES 5,900,000 5,900,000
EQUITY 8,300,648 (834,066)
Note C - Pennsylvania Avenue Land Development Assoc.
Ii
I
The investment in Pennsylvania Avenue Land Development Associates is an 100% interest in a real
estate development limited partnership. The estimated current value is determined by the appraised value
of the partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 71 , 194 71 , 1 94
Land, Building and Improvements 11,500,000 1,530,837
Other Assets 0 149,130
TOTAL ASSETS 11,571,194 1,751,161
LIABILITIES
Current Liabilities 75,000 75,000
Mortgage Payable 4,500,000 4,500,000
TOTAL LIABILITIES 4,575,000 4,575,000
EQUITY 6,996,194 (2,823,839)
2
Note D - Meriden Land Development, Ltd.
The investment in Meriden Land Development, Ltd is a 100% interest in a real estate development
limited partnership. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
The investment in O.E. Limited Partnership is a 100% interest in a real estate development limited
partnership. Joseph Pacitti is 99% Limited Partner and J ,P JO.E. Development Corp is a 1 % General Partner.
Joseph Pacitti holds 100% of the stock of J.PJO.E. Development Corp. The estimated current value of
O.E. Limited Partnership is determined by the appraised value of the partnership assets less liabilities.
I MARKET BOOK
VALUES VALUES
I Current Assets 887 887
Land, Building and Improvements 3,300,000 612,579
Other Assets 0 0
TOTAL ASSETS 3,300,887 613,466
LIABILITIES
Mortgage Payable 1,965,000 1,965,000
TOTAL LIABILITIES 1,965,000 1,965,000
EQUITY 1,335,887 (1,351,534)
3
Note F - PRA Development & Management Corp.
The investment in PRA Development & Management is a 100% interest in a real estate development
corporation. The estimated current value is determined by the appraised value of the corporate assets
less liabilities.
The investment in PRA at Somerset, LLC is a 100% interest in a real estate development limited liability
company, The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
I VALUES VALUES
Current Assets 634 634
Land, Building and Improvements 4,200,000 1,777,482
I Other Assets 0 0
TOTAL ASSETS 4,200,634 1,778,116
LIABILITIES
Mortgage Payable 600,000 600,000
TOTAL LIABILITIES 600,000 600,000
EQUITY 3,600,634 1,178,116
4
Note H - Vernon Park Plaza, LLC
The investment in Vernon Park Plaza, LLC is a 100% interest in a real estate development limited liability
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
I
MARKET BOOK
VALUES VALUES
Current Assets 5,239 5,239
Land, Building and Improvements 4,450,000 1,824,764
Other Assets 0 53,930
TOTAL ASSETS 4,455,239 1,883,933
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 1,803,595 1,803,595
TOTAL LIABILITIES 1,803,595 1,803,595
EQUITY 2,651,644 80,338
II
I
Note I - O.E Orange Limited Partnership
The investment in O.E. Orange Limited Partnership is a 100% interest in a real estate development limited
partnership. Joseph Pacitti is 99% Limited Partner and J.P./O.E. Development Corp is a 1% General Partner.
Joseph Pacitti holds 100% of the stock of J.P./O.E. Development Corp. The estimated current value of
O.E. Orange Limited Partnership is determined by the appraised value of the partnership assets less liabilities,
MARKET BOOK
VALUES VALUES
J
81 Current Assets 4,701 4,701
Land, Building and Improvements 7,730,000 939,548
I Other Assets 0 240,239
TOTAL ASSETS 7,734,701 1,184,488
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 7,652,774 7,652,774
TOTAL LIABILITIES 7,652,774 7,652,774
EQUITY 81,927 (6,468,286)
5
Note J - PRA Suites at Windsor,LLC
The investment in PRA Suites at Windsor, LLC is a 100% interest in a real estate development limited liability
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
I
MARKET BOOK
VALUES VALUES
Current Assets 4,219 4,219
Land, Building and Improvements 4,200,000 2,308,179
Other Assets 0 0
TOTAL ASSETS 4,204,219 2,312,398
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 2,143,879 2,143,879
TOTAL LIABILITIES 2,143,879 2,143,879
EQUITY 2,060,340 168,519
,.
,
I
Note K - PRA Glastonbury, LLC
;" j
,'I
'I The investment in PRA Glastonbury, LLC is a 60% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
;_,/_1
I Current Assets 452,002 452,002
Land, Building and Improvements 23,250,000 14,198,958
I Other Assets 0 160,244
TOTAL ASSETS 23,702,002 14,811,204
- -~1 LIABILITIES
Current Liabilities 305,000 305,000
Mortgage Payable 13,500,000 13,500,000
TOTAL LIABILITIES 13,805,000 13,805,000
EQUITY 9,897,002 1,006,204
6
Note L - PRA Suites at Glastonbury, LLC
The investment in PRA Suites at Glastonbury, LLC is a 60% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
I
~
MARKET BOOK
VALUES VALUES
Current Assets 98,642 98,642
Land, Building and Improvements 22,500,000 18,447,056
Other Assets 0 145,212
TOTAL ASSETS 22,598,642 18,690,910
LIABILITIES
Current Liabilities 577 ,520 577,520
Mortgage Payable 13,050,000 13,050,000
TOTAL LIABILITIES 13,627,520 13,627,520
EQUITY 8,971,122 5,063,390
I
'~l
'I
I The investment in JM Aviation Boulevard, LLC is a 60% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
Note M - JM Aviation Boulevard, LLC
MARKET BOOK
VALUES VALUES
I
<,'.
Current Assets 15,010 15,010
Land, Building and Improvements 1,500,000 1,489,926
I Other Assets 0 0
TOTAL ASSETS 1,515,010 1,504,936
LIABILITIES
Current Liabilities 5,000 5,000
Mortgage Payable 1,266,452 1,266,452
TOTAL LIABILITIES 1,271,452 1,271,452
EQUITY 243,558 233,484
7
MARKET BOOK
VALUES VALUES
Current Assets 10,102 10,102
Land, Building and Improvements 1,600,000 702,802
I Other Assets 0 200,000
TOTAL ASSETS 1,610,102 912,904
I LIABILITIES
Current Liabilities 0 0
Mortgage Payable 800,000 800,000
TOTAL LIABILITIES 800,000 800,000
EQUITY 810,102 112,904
I
I
I
Note N - PRA Aviation, LLC
The investment in PRA Aviation, LLC is a 100% interest in a Aircraft.
The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 15,015 15,015
Aircraft 3,800,000 3,790,000
Other Assets 0 0
TOTAL ASSETS 3,815,015 3,805,015
LIABILITIES
Current Liabilities 0 0
Note Payable 3,000,000 3,000,000
TOTAL LIABILITIES 3,000,000 3,000,000
EQUITY 815,015 805,015
Note 0 - PRA at Norwich LLC
The investment in PRA at Nowich LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA at Norwich LLC is determined by the appraised
is determined by the appraised value of the partnership
8
Note P - PRA Wallingford LLC
The investment in PRA Wallingford LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA Wallinford LLC is determined by the appraised value
of the partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 202 202
Land, Building and Improvements 3,200,000 2,194,862
Other Assets 1,100,000 0
TOTAL ASSETS 4,300,202 2,195,064
LIABILITIES
Current Liabilities 0 0
I Mortgage Payable 1 ,461 ,619 1,461,619
TOTAL LIABILITIES 1,461,619 1,461,619
II EQUITY 2,838,583 733,445
I Note Q - Real Estate & Related Mortgages
The value of real estate was determined by appraised value. If an appraised value was not available,
comparable sales were used,
MARKET CURRENT
VALUE MORTGAGE
Residence - Key Colony Beach, FL 3,000,000 1,050,000
Residence - Westmont, NJ and.
It Condominium Unit - Wildwood Crest, NJ 1,985,000 1,080,809
Condominium Unit - Wildwood Crest, NJ 420,000 281,616
I Condominium Unit - Mt. Tremblant, Canada 200,000 76,496
5,605,000 2,488,921
9
Note R - Mortgages and Notes Payable
A mortgage to Parke Bank secured by a condominium unit in the Florida Keys, Land in Meriden, CT and
Land in Windsor, CT and Nowich, CT. The mortgage is for $3,825,000, '1 year term. The interest is payable at the
rate of WSJ Prime +2%. Monthly only interest payments. The balance outstanding on December 31,2006
was $3,825,000 The portion allocated to the condominium was $1,050,000.
A mortgage on a residence located in Westmont, N.J, and a Condominium located in Wildwood Crest" N.J.
payable to Nova Savings Bank. The Mortgage is for $1,100,000. Interest is payable at a rate of 6.375%
for thirty year term. Monthly principal & Interest payments are $6,862.57. The balance on
December 31,2006 was $1,080,809.
A mortgage on unit 801 at Ocean Towers Condominiums in Wildwood, N.J. payable to Popular Financial
Services. The mortgage is for $285,000. I nterest is payable at a rate of 6.74 %, 5 year adjustable, th irty
year term. Monthly principal and interest payments are $1,846.61. The balance outstanding on
December 31,2006 was $281,616.
I
-
I
A mortgage to HSBC Bank, Canada on a 25% interest in a condominium unit in Mount Tremblant, Canada.
The mortgage is for $90,440. Interest is payable at a rate of 5.85%. Monthly principal and interest payments
are $574.05. The balance outstanding on December 31,2006 was $76,496.
Summary of Mortgages and Notes Payable
I"
C"
Parke Bank
Nova Savings Bank
Popular Financial Services
HSBC Bank Canada
$
1,050,000
1,080,809
281,616
76,496
2,488,921
Total
$
Note P - Estimated Income Taxes
II
Estimated income taxes have been provided on the excess of the current market values of the assets over
their tax bases as if the gains have been realized on the statement date, using applicable tax laws and
regulations. The provision will probably differ from the amounts of income taxes that eventually might
be paid because those amounts are determined by the timing and method of disposal or realization and
the tax laws and regulations in effect at the time of disposal or realization.
I
10
Joseph Pacitti, et al
Statement of Financial Condition
as of March 31, 2006
Assets
Cash & Investments $ 820,984
Investment Equity
Front Street Development Associates 9,124,466
I Pennsylvania Avenue Land Development Associates 8,259,989
Meriden Land Development, Ltd. 1,250,406
O. E. Limited Partnership 1,206,665
PRA Development & Management 501,908
~ PRA at Somerset, LLC 3,586,802
Vernon Park Plaza, LLC 2,327,681
O. E. Orange Limited Partnership 45,094
I PRA Suites at Windsor, LLC 3,110,000
PRA Glastonbury, LLC 5,587,931
PRA Suites at Glastonbury, LLC 4,844,434
JM Aviation Boulevard, LLC 124,967
i PRA Aviation, LLC 700,000
i
I Real Estate 7,430,000
Deposits on Real Estate 240,850
Personal Effects (including jewelry) 1,500,000
Life Insurance 4,000,000
Total Assets $ 54,662,177
I
";<:- Liabilities
Mortgages, Notes & Business Loans 2,500,637
I Estimated Income Taxes based on the difference
between the estimated current values of assets
and their tax bases. 12,577,211
Net Worth 39,584,328
Total Liabilities & Net Worth $ 54,662,177
See accompanying Notes to the Financial Statement
1
Joseph Pacitti, et al
Notes to Financial Statement
as of March 31, 2006
Note A - Basis of Accounting
The accompanying financial statement includes the assets and liabilities of Joseph Pacitti.
Assets are stated at their estimated current values and liabilities at their estimated current amounts,
Note B - Front Street Development Assoc.
The investment in Front Street Development is an 100% interest in a real estate development limited
partnership. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
VALUES VALUES
I Current Assets 24,466 24,466
Land, Building and Improvements 14,200,000 4,718,045
~ Other Assets 49,788
TOTAL ASSETS 14,224,466 4,792,299
I
, LIABILITIES
Current Liabilities 550,000 550,000
Mortgage Payable 4,550,000 4,550,000
TOTAL LIABILITIES 5,100,000 5,100,000
EQUITY 9,124,466 (307,701 )
.)
I
Note C - Pennsylvania Avenue Land Development Assoc.
I
The investment in Pennsylvania Avenue Land Development Associates is an 100% interest in a real
estate development limited partnership, The estimated current value is determined by the appraised
value of the partnership assets less liabilities,
Current Assets
Land, Building and Improvements
Other Assets
MARKET BOOK
VALUES VALUES
1,409,989 1,409,989
11,500,000 885,124
152,800
12,909,989 2,447,913
150,000 150,000
4,500,000 4,500,000
4,650,000 4,650,000
8,259,989 (2,202,087)
2
TOTAL ASSETS
LIABILITIES
Current Liabilities
Mortgage Payable
TOTAL LIABILITIES
EQUITY
Note 0 - Meriden Land Development, Ltd.
The investment in Meriden Land Development, Ltd is a 100% interest in a real estate development
limited partnership. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 406 406
Land, Building and Improvements 1,910,000 1,988,254
Other Assets 141,517
TOTAL ASSETS 1,910,406 2,130,177
I
LIABILITIES
Current Liabilities 0 0
~ Long Term Liabilities 660,000 660,000
TOTAL LIABILITIES 660,000 660,000
I EQUITY 1,250,406 1,470,177
Note E - Q,E. Limited Partnership
~~
II
I
The investment in O. E. Limited Partnership is a 100% interest in a real estate development limited
partnership. Joseph Pacitti is 99% Limited Partner and J.P. Corp is a 1 % General Partner. Joseph
Pacitti holds 100% of the stock of J. P. Corp. The estimated current value of 0, E. Limited
Partnership is determined by the appraised value of the partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 6,665 6,665
Land, Building and Improvements 3,300,000 451,277
Other Assets 0 25,806
TOTAL ASSETS 3,306,665 483,748
LIABILITIES
Mortgage Payable 2,100,000 2,100,000
TOTAL LIABILITIES 2,100,000 2,100,000
EQUITY 1,206,665 (1,616,252)
3
Note F - PRA Development & Management Corp.
The investment in PRA Development & Management is a 100% interest in a real estate development
corporation, The estimated current value is determined by the appraised value of the corporate assets
less liabilities,
MARKET BOOK
VALUES VALUES
Current Assets 51 ,908 51,908
Equipment 1,100,000 19,993
Other Assets 0 0
Total Assets 1 ,151 ,908 71 ,901
LIABILITIES
I Current Liabilities 100,000 100,000
Mortgage Payable 550,000 550,000
~ Total Liabilities 650,000 650,000
EQUITY 501,908 (578,099)
i
>
, ",j
.
I
Note G - PRA at Somerset, LLC
The investment in PRA at Somerset, LLC is a 100% interest in a real estate development limited
liability company, The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 985 985
Land, Building and Improvements 4,200,000 1,777,318
Other Assets 0 0
TOTAL ASSETS 4,200,985 1,778,303
LIABILITIES
Loan Payable 14,183 14,183
Mortgage Payable 600,000 600,000
TOTAL LIABILITIES 614,183 614,183
EQUITY 3,586,802 1,164,120
4
Note H - Vernon Park Plaza, LLC
The investment in Vernon Park Plaza, LLC is a 100% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 5,355 5,355
Land, Building and Improvements 4,450,000 1,799,592
Other Assets 0 98,862
TOTAL ASSETS 4,455,355 1,903,809
I LIABILITIES
Current Liabilities 0 0
Mortgage Payable 2,127,674 2,127,674
~ TOTAL LIABILITIES 2,127,674 2,127,674
i EQUITY 2,327,681 (223,865)
'; <">'~
I
I
j
Note I - O.E Orange Limited Partnership
IS
I
The investment in O. Orange Limited Partnership is a 100% interest in a real estate development
limited liability company, The estimated current value is determined by the appraised value of the
partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 21,596 21,596
Land, Building and Improvements 7,730,000 968,586
Other Assets 0 307,619
TOTAL ASSETS 7,751,596 1,297,801
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 7,706,502 7,706,502
TOTAL LIABILITIES 7,706,502 7,706,502
EQUITY 45,094 (6,408,701 )
5
j
I MARKET BOOK
VALUES VALUES
I Current Assets 3,583,218 3,583,218
Land, Building and Improvements 19,600,000 14,791,252
Other Assets 0 166,523
TOTAL ASSETS 23,183,218 18,540,993
LIABILITIES
Current Liabilities 370,000 370,000
Mortgage Payable 13,500,000 13,500,000
TOTAL LIABILITIES 13,870,000 13,870,000
EQUITY 9,313,218 4,670,993
I
~
i
~1
'I
Note J ~ PRA Suites at Windsor, LLC
The investment in PRA Suites at Windsor, LLC is a 100% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 0 0
Land, Building and Improvements 4,200,000 1,620,566
Other Assets 40,000 40 ,000
TOTAL ASSETS 4,240,000 1,660,566
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 1,130,000 1,130,000
TOTAL LIABILITIES 1,130,000 1,130,000
EQUITY 3,110,000 530,566
Note K ~ PRA Glastonbury, LLC
The investment in PRA Glastonbury, LLC is a 60% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
6
I
,.
~
I
~1
II
I
rl
Note L - PRA Suites at Glastonbury, LLC
The investment in PRA Suites at Glastonbury, LLC is a 100% interest in a real estate development
limited liability company. The estimated current value is determined by the appraised value of the
partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 896 896
Land, Building and Improvements 16,000,000 12,067,985
Other Assets 0 0
TOTAL ASSETS 16,000,896 12,068,881
LIABILITIES
Lease & Loans Payable 321,503 321,503
Mortgage Payable 10,834,959 10,834,959
TOTAL LIABILITIES 11,156,462 11,156,462
EQUITY 4,844,434 912,419
Note M - JM Aviation Boulevard, LLC
The investment in JM Aviation Boulevard, LLC is a 60% interest in a real estate development limited
liability company, The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 8,278 9,278
Land, Building and Improvements 1,500,000 1,498,379
Other Assets 0 22,359
TOTAL ASS ETS 1,508,278 1,530,016
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 1,300,000 1,298,160
TOTAL LIABILITIES 1,300,000 1,298,160
EQUITY 208,278 231,856
7
Note N - PRA Aviation, LLC
The investment in PRA Aviation, LLC is a 100% interest in a Aircraft.
The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 0 0
Aircraft 2,200,000 2,000,000
Other Assets 0 0
I TOTAL ASSETS 2,200,000 2,000,000
I LIABILITIES
Loan Payable 1,500,000 1,500,000
"~I
I TOTAL LIABILITIES 1 ,500,000 1,500,000
EQUITY 700,000 500,000
]
Note 0 - Real Estate & Related Mortgages
..
I
The value of real estate was determined by appraised value. If an appraised value was not available,
comparable sales were used.
MARKET CURRENT
VALUE MORTGAGE
1,825,000 0
3,000,000 1,050,000
1,985,000 1,088,490
420,000 283,756
200,000 78,391
7,430,000 2,500,637
Land Lease - Meriden , CT
Residence - Key Colony Beach, FL
Residence - Westmont, NJ and,
Condominium Unit - Wildwood Crest, NJ
Condominium Unit - Wildwood Crest, NJ
Condominium Unit - Mt. Tremblant, Canada
8
I
~
J
I
~I
J
,. j
I
I
Note P - Mortgages Notes Payable
A mortgage to Parke Bank secured by condominium unit in Florida Keys, land in Meriden, CT and
land in Philadelphia, PA. the mortgage is for $2,100,000, 3 year term. The interest is payable at the
rate of WSJ +2%. Monthly only interest payments. The balance outstanding on March 31, 2006
was $2,100,000. The portion allocated to the condominium was $1,050,000.
A mortgage on a residence located in Westmont, NJ and a condominium located in Wildwood Crest, NJ
payable to Nova Savings Bank. The mortgage is for $1,100,000, Interest is payable at a rate of 6.375%
for thirty year term. Monthly principal and interest payments are $6,862.57. The balance outstanding on
March 31, 2006 was $1,088,490.
A mortgage on unit 801 at Ocean Towers Condominium in Wildwood, NJ payable to Popular Financial
Services. The mortgage is for $285,000. Interest is payable at a rate of 6.74%, 5 year adjustable, thirty
year term. Monthly principal and interest payments are $1,846.61. The balance outstanding on
March 31,2006. was $283,756.
A mortgage to HSBC Bank, Canada on a 25% interest in a condominium unit in Mount Tremblant, Canada.
The mortgage is for $90,440. Interest is payable at a rate of 5.85%. Monthly principal and interest payment~
are $574.05. The balance outstanding on March 31, 2006 was $78,391.
Summary of Mortgages and Notes Payable
Parke Bank
Nova Savings Bank
Popular Financial Services
HSBC Bank Canada
$
1,050,000
1,088,490
283,756
78,391
2,500,637
Total
$
Note Q - Estimated Income Taxes
Estimated income taxes have been provides on the excess of current market values of the assets over
their tax bases as if the gains have been realize on the statement date, using applicable tax laws and
regulations. The provision will probably differ from the amounts of income taxes that eventually might
be paid because those amounts are determined by the timing and method of disposal or realization and
the tax laws and regulation in effect at the time of disposal or realization.
9
Joseph Pacitti, et al
Statement of Financial Condition
as of April 30,2008
Assets
Cash $ 345,000
Investment Equity
Front Street Development Associates 13,180,244
Pennsylvania Avenue Land Development Associates 8,976,378
Meriden Land Development, Ltd. 2,737,991
O. E. Limited Partnership 541,249
I PRA Development & Management 562,314
PRA at Somerset, LLC 4,767,651
Vernon Park Plaza, LLC 3,160,649
~ O. E. Orange Limited Partnership 146,167
PRA Suites at Windsor, LLC 2,631,475
PRA Glastonbury, LLC 5,304,945
PRA Suites at Glastonbury, LLC 4,535,059
I JM Aviation Boulevard, LLC 177 ,406
PRA Aviation, LLC 876,534
PRA at Norwich LLC 2,128,333
PRA Wallingford LLC 3,500,470
:-~1 PRA at Windsor LLC 2,070,687
PRA at Aviation Boulevard LLC 200,000
PRA Naubuc LLC 75,087
Real Estate 0
Deposits on Real Estate 0
Personal Effects (including jewelry) 1,500,000
Life Insurance 4,000,000
I Total Assets $ 61,417,639
Liabilities
I Mortgages, Notes & Business Loans 5,308,046
Estimated Income Taxes based on the difference
between the estimated current values of assets
and their tax bases. 16,460,702
Net Worth 39,648,891
Total Liabilities & Net Worth $ 61,417,639
See accompanying Notes to the Financial Statement
Joseph Pacitti, et al
Notes to Financial Statement
as of April 30,2008
Note A - Basis of Accounting
The accompanying financial statement includes the assets and liabilities of Joseph Pacitti.
Assets are stated at their estimated current values and liabilities at their estimated current amounts.
Note B - Front Street Development Assoc.
The investment in Front Street Development is an 100% interest in a real estate development limited
partnership. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
VALUES VALUES
I Current Assets 244 244
Land, Building and Improvements 20,200,000 6,221,874
Other Assets 0 238,155
Ii TOTAL ASSETS 20,200,244 6,460,273
J LIABILITIES
Current Liabilities 550,000 590,000
I
" Mortgage Payable 6,470,000 6,470,000
TOTAL LIABILITIES 7,020,000 7,060,000
EQUITY 13,180,244 (599,727)
Note C - Pennsylvania Avenue land Development Assoc.
~,"1'
..
I
The investment in Pennsylvania Avenue Land Development Associates is an 100% interest in a real
estate development limited partnership. The estimated current value is determined by the appraised valu
of the partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
Current Assets 1,378 1,378
Land, Building and Improvements 13,500,000 2,606,056
Other Assets 0 144,079
TOTAL ASSETS 13,501,378 2,751,513
LIABILITIES
Current Liabilities 25,000 25,000
Mortgage Payable 4,500,000 4,500,000
TOTAL LIABILITIES 4,525,000 4,525,000
EQUITY 8,976,378 (1,773,487)
2
Note D - Meriden land Development, Ltd.
The investment in Meriden Land Development, Ltd is a 100% interest in a real estate development
limited partnership. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
I
~
i
~."'-"""1'
"
MARKET BOOK
VALUES VALUES
Current Assets 497 497
Land, Building and Improvements 1,910,000 2,187,494
Lease Fee Interest 2,150,000 0
Other Assets 187,494 187,494
TOTAL ASSETS 4,247,991 2,375,485
LIABILITIES
Current Liabilities 0 0
Long Term Liabilities 1,510,000 1,510,000
TOTAL LIABILITIES 1,510,000 1,510,000
EQUITY 2,737,991 865,485
Note E - O.E. Limited Partnership
The investment in O,E. Limited Partnership is a 100% interest in a real estate development limited
partnership. Joseph Pacitti is 99% Limited Partner and J.P./O.E, Development Corp is a 1 % General Pa
Joseph Pacitti holds 100% of the stock of J,P./O.E. Development Corp. The estimated current value of
O.E. Limited Partnership is determined by the appraised value of the partnership assets less liabilities,
I MARKET BOOK
.'
VALUES VALUES
I Current Assets 26,811 26,811
Land, Building and Improvements 4,900,000 563,141
Other Assets 0 391,785
TOTAL ASSETS 4,926,811 981,737
LIABILITIES
Mortgage Payable 4,385,562 4,385,562
TOTAL LIABILITIES 4,385,562 4,385,562
EQUITY 541,249 (3,403,825)
3
Note F - PRA Development & Management Corp,
The investment in PRA Development & Management is a 100% interest in a real estate development
corporation. The estimated current value is determined by the appraised value of the corporate assets
less liabilities.
I
~
I
-'~l
MARKET BOOK
VALUES VALUES
Current Assets 9,314 9,314
Equipment 1,278,000 41,863
Other Assets 0 292,546
Total Assets 1,287,314 343,723
LIABILITIES
Current Liabilities 225,000 225,000
Mortgage Payable 500,000 500,000
Total Liabilities 725,000 725,000
EQUITY 562,314 (381,277)
Note G - PRA at Somerset, LLC
The investment in PRA at Somerset, LLC is a 100% interest in a real estate development limited liability
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
VALUES VALUES
~ Current Assets 911 911
Land, Building and Improvements 5,875,000 1,778,358
Other Assets 391,740 429,292
I TOTAL ASSETS 6,267,651 2,208,561
LIABILITIES
Mortgage Payable 1,500,000 1,500,000
TOTAL LIABILITIES 1,500,000 1,500,000
EQUITY 4,767,651 708,561
4
Note H - Vernon Park Plaza, LLC
The investment in Vernon Park Plaza, LLC is a 100% interest in a real estate development limited liabilit
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
I
~
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)
MAR KET BOOK
VALUES VALUES
Current Assets 31,457 31,457
Land, Building and Improvements 4,450,000 1,666,021
Other Assets 0 58,155
TOTAL ASSETS 4,481,457 1,755,633
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 1,320,808 1,320,808
TOTAL LIABILITIES 1,320,808 1,320,808
EQUITY 3,160,649 434,825
Note I - O.E Orange Limited Partnership
The investment in O.E. Orange Limited Partnership is a 100% interest in a real estate development limite
partnership. Joseph Pacitti is 99% Limited Partner and J.PJO.E. Development Corp is a 1 % General
Partner. Joseph Pacitti holds 100% of the stock of J.PJO.E. Development Corp. The estimated current
value of O.E. Orange Limited Partnership is determined by the appraised value of the partnership asse
less liabilities.
MARKET BOOK
VALUES VALUES
I Current Assets 3,017 3,017
Land, Building and Improvements 7,730,000 900,829
Other Assets 0 125,203
I TOTAL ASSETS 7,733,017 1,029,049
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 7,586,850 7,586,850
TOTAL LIABILITIES 7,586,850 7,586,850
EQUITY 146,167 (6,557,801 )
5
Note J - PRA Suites at Windsor,LLC
The investment in PRA Suites at Windsor, LLC is a 100% interest in a real estate development limited Iia
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
I
~
I
MARKET BOOK
VALUES VALUES
Current Assets 4,285 4,285
Land, Building and Improvements 9,585,000 8,186,281
Other Assets 0 52,800
TOTAL ASSETS 9,589,285 8,243,366
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 6,957,810 6,957,810
TOTAL LIABILITIES 6,957,810 6,957,810
EQUITY 2,631,475 1,285,556
Note K - PRA Glastonbury, LLC
'~l
I
The investment in PRA Glastonbury, LLC is a 52% interest in a real estate development limited liability
company. The estimated current value is determined by the appraised value of the partnership assets
less liabilities.
MARKET BOOK
VALUES VALUES
I Current Assets 916,820 916,820
Land, Building and Improvements 23,250,000 13,831,138
Other Assets 0 169,081
I TOTAL ASSETS 24,166,820 14,917,039
LIABILITIES
Current Liabilities 465,003 465,003
Mortgage Payable 13,500,000 13,500,000
TOTAL LIABILITIES 13,965,003 13,965,003
EQUITY 10,201,817 952,036
6
Note L - PRA Suites at Glastonbury, LLC
The investment in PRA Suites at Glastonbury, LLC is a 52% interest in a real estate development Iimitec
lailibilty company. The estimated current value is determined by the appraised value of the partnership a!
less liabilities.
I
~
I
MARKET BOOK
VALUES VALUES
Current Assets 384,476 384,476
Land, Building and Improvements 22,500,000 17,385,073
Other Assets 0 293,295
TOTAL ASSETS 22,884,476 18,062,844
LIABILITIES
Current Liabilities 1,336,850 1,336,850
Mortgage Payable 12,826,359 12,826,359
TOTAL LIABILITIES 14,163,209 14,163,209
EQUITY 8,721,267 3,899,635
Note M - JM Aviation Boulevard, LLC
:1
I
The investment in JM Aviation Boulevard, LLC is a 60% interest in a real estate development limited
liability company. The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
MARKET BOOK
VALUES VALUES
,"J
I Current Assets 958 958
Land, Building and Improvements 1,500,000 1,470,481
I Other Assets 0 0
TOTAL ASSETS 1,500,958 1,471,439
LIABILITIES
Current Liabilities 2,266 2,266
Mortgage Payable 1,203,015 1,203,015
TOTAL LIABILITIES 1,205,281 1,205,281
EQUITY 295,677 266,158
7
Note N - PRA Aviation, LLC
The investment in PRA Aviation, LLC is a 100% interest in a Aircraft.
The estimated current value is determined by the appraised value of the partnership
assets less liabilities.
I
"
I
MARKET BOOK
VALUES VALUES
Current Assets 608 608
Land, Building and Improvements 3,800,000 2,799,692
Other Assets 0 0
TOTAL ASSETS 3,800,608 2,800,300
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 2,924,074 2,924,074
TOTAL LIABILITIES 2,924,074 2,924,074
EQUITY 876,534 (123,774)
Note 0 - PRA at Norwich LLC
I
~-1
The investment in PRA at Nowich LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA at Norwich LLC is determined by the appraised
is determined by the appraised value of the partnership
MARKET BOOK
VALUES VALUES
51,780 51,780
4,500,000 1,993,079
0 0
4,551,780 2,044,859
0 0
2,423,447 2,423,447
2,423,447 2,423,447
2,128,333 (378,588)
Current Assets
Land, Building and Improvements
Other Assets
-
I
TOTAL ASSETS
LIABILITIES
Current Liabilities
Mortgage Payable
TOTAL LIABILITIES
EQUITY
8
Note P - PRA Wallingford LLC
The investment in PRA Wallingford LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA Wallinford LLC is determined by the appraised value
of the partnership assets less liabilities.
I
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MARKET BOOK
VALUES VALUES
Current Assets 2,210 2,210
Land, Building and Improvements 5,300,000 3,761,186
Other Assets 1,100,000 0
TOTAL ASSETS 6,402,210 3,763,396
LIABILITIES
Current Liabilities 0 0
Mortgage Payable 2,901,740 2,901,740
TOTAL LIABILITIES 2,901,740 2,901,740
EQUITY 3,500,470 861,656
Note Q - PRA at Windsor LLC
The investment in PRA Windsor LLC is a 100% interest in a real estate development LLC,
The estimated current value of PRA Windsor LLC is determined by the appraised value
of the partnership assets less liabilities.
MARKET BOOK
VALUES VALUES
687 687
3,600,000 1,142,281
0
3,600,687 1,142,968
0 0
1,530,000 1,530,000
1,530,000 1,530,000
2,070,687 (387,032)
I
I
Current Assets
Land, Building and Improvements
Other Assets
TOTAL ASSETS
,-~ I
LIABILITIES
Current Liabilities
Mortgage Payable
TOTAL LIABILITIES
EQUITY
9
Note R - PRA at Aviation Boulevard LLC
The investment in PRA at Aviation Boulevard LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA at Aviation Boulevard LLC is determined by the appraised value
of the partnership assets less liabilities.
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MARKET BOOK
VALUES VALUES
Current Assets 0 0
Land, Building and Improvements 1 ,000,000 317,448
Other Assets 0
TOTAL ASSETS 1,000,000 317,448
LIABILITIES
Current Liabilities 800,000 800,000
Mortgage Payable
TOTAL LIABILITIES 800,000 800,000
EQUITY 200,000 (482,552)
Note S - PRA Naubuc LLC
The investment in PRA Naubuc LLC is a 100% interest in a real estate development LLC.
The estimated current value of PRA Naubuc LLC is determined by the appraised value
of the partnership assets less liabilities.
VALUES VALUES
Current Assets 87 87
Land, Building and Improvements 275,000 260,991
II Other Assets 5,200
TOTAL ASSETS 275,087 266,278
I LIABILITIES
Current Liabilities 200,000 200,000
Mortgage Payable
TOTAL LIABILITIES 200,000 200,000
EQUITY 75,087 66,278
10
Note T - Real Estate & Related Mortgages
REVISE
The value of real estate was determined by appraised value. If an appraised value was not available,
comparable sales were used.
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MARKET CURRENT
VALUE MORTGAGE
Residence - Key Colony Beach, FL 2,500,000 1,892,965
Residence - Westmont, NJ and. 400,000 0
Condominium Unit - Wildwood Crest, NJ 2,400,000 1,920,000
Condominium Unit - Wildwood Crest, NJ 400,000 278,338
Condominium Unit - Mt. Tremblant, Canada 200,000 96,743
Hersha Hospitality LP N/A 1,120,000
5,900,000 5,308,046
Note U - Mortgages and Notes Payable
A mortgage to the Phila Federal Credit Union secured by a condominium unit in the Florida Keys
The mortgage is for $1,900,000, 15 year term, interest fixed at 5.125%, Prin & interest monthly.
The balance outstanding is $1,892,965.
A mortgage to the Phila Federal Credit Union secured by a condominium unit in Wildwood Crest, NJ
The mortgage is for $1 ,920,000,15 year term, interest fixed at 5.375%, Prin & interest monthly.
The balance outstanding is $1,920,000.
A mortgage on unit 801 at Ocean Towers Condominiums in Wildwood, N.J, payable to Popular Financial
Services. The mortgage is for $285,000. Interest is payable at a rate of 6.74%,5 year adjustable, thirty
year term. Monthly principal and interest payments are $1,846.61. The balance outstanding
was $278,338
I
I
A mortgage to HSBC Bank, Canada on a 25% interest in a condominium unit in Mount Tremblant, Canac
The mortgage is for $90,440. Interest is payable at a rate of 5.85%. Monthly principal and interest pay me
are $574.05. The balance outstanding was $96,743.
A Promissory Note to Hersha Hospitality LP, secured by Joseph Pacitti's interest in PRA Suites at
Glastonbury LLC and PRA Glastonbury LLC
P'1
Philadelphia Federal Credit Union
Philadelphia Federal Credit Union
Popular Financial Services
HSBC Bank Canada
Hersha Hospitality LP
$
1,892,965
1,920,000
278,338
96,743
1,120,000
5,308,046
Total
$
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PRA Development and Management Corporation has reviewed and will comply with the U.S.
Department of Transportation's Federal Aviation Administration's Regulations. Specifically,
PRA will comply with all provisions listed and circulate and "Notice of Proposed Construction
and/or Alteration."
PRA will outline general safety requirements and responsibilities, safety and security measures,
and notification of construction activities.
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I have included in the Proposal the following documents:
1. Proposal Form
11. Non-Collusion Affidavit
111. Lobbying and Conflict ofInterest Clause
IV. Drug-Free Workplace Form
v. Insurance Agent and Bidder's Statements
VI. Demonstration of Rights to Develop Documentation
V11. Additional information - Items 1 through 10
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Mailing Address: (I \ Sov~\' \V\At~{V\~t'V\('( ,M~\\ E~,~ I jv~~e \9v
3h~(,\Je\f~\P\ l '(V\ lq\b\o
?v..A l:>.eve\Qftllt'V\\-. blV'J MIIIVlUI~<~-eV\f
Phone Number: 2-1 S I q 2.1- I -g Z 0
Date: ~ I 2 I O~ Signed:
riA C.'I t \
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Witness:
')((~\ J('V\1
(Title)
(/j J- -J)
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(Seal)
12
PROPOSAL FORM
PROPOSAL TO: MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
c/o PURCHASING DEPARTMENT
1100 SIMONTON STREET
ROOM 1-213
KEY WEST, FLORIDA 33040
PROPOSAL FROM:
l~A 'tPvt\C~h'\eVl~ O\V1j
H\ SbV~ \Y\~f~PV'lJ(>"'(~
1'hl \" 1 \ q\' \ U\ I 1",
Mo..Y\f-\~ e v'Y\tV' ~
M{),\\ Eb\<)~)
\q\ ~ b
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The undersigned, having carefully examined the Work and reference Drawings, Specifications,
Proposal, and Addenda thereto and other Documents for the Development, Construction and
Management of:
- }
HOTEL(S) AT KEY WEST INTERNATIONAL AIRPORT AND FLORIDA KEYS
MARATHON AIRPORT IN MONROE COUNTY, FLORIDA
10'0_
r.'~'nC
I
and having carefully examined the documents and site where the Work is to be performed, having
become familiar with all local conditions including labor affecting the cost thereof, and having
familiarized himself with material availability, Federal, State, and Local laws, ordinances, rules and
regulations affecting performance of the Work, does hereby propose to furnish all labor, mechanics,
superintendents, tools, material, equipment, transpOliation services, and all incidentals necessary to
perform and complete said Work and work incidental hereto, in a workman-like manner, in
conformance with said Drawings, Specifications, and other Documents including Addenda issued
thereto.
The undersigned further certifies that he has personally inspected the actual location of where the
Work is to be performed, together with the local sources of supply and that he understands the
conditions under which the Work is to be performed. The successful Proposer shall assume the risk
of any and all costs and delays arising from the existence of any subsurface or other latent physical
condition which could be reasonably anticipated by reference to documentary information provided
and made available, and from inspection and examination of the site.
I acknowledge receipt of Addenda No,(s)
No. Dated
No, Dated
No. Dated
No. Dated
11
NON-COLLUSION AFFIDA VlT
I, Josef ~ ~iI\ (\ \-H of the city -:r~ \ \0\ je \ V ~V, according
to law on my oath, and under penalty of pel jury, depose and say that:
1. lam i,ec,',&e",\- of the firm of \>\2 A \)eveh}fyv'lfYl~A)f\J ~"'I'\~tyI(nt
the Proposer making the Proposal for the project described in the notice for callin
for proposals for: W tS~ {\-:J. (b\ 0 '\ ^ ( t,{ .
and that I executed the said proposal with full authority to do so;
~
PERSONALLY APPEARED BEFORE ME, the undersigned authority, \.r(;J ;;:rJl/ p4(r.,(rri
who, after first being sworn by me, (name of individual signing) affixed hislher
signature in the space provided above on this :z. (y (J day of \ Ti! 1,) F
, 20QL. /'~)
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STATE OF:
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The prices in this Proposal have been alTived at independently without collusion,
consultation, communication or agreement for the purpose of restricting competition,
as to any matter relating to such prices with any other Proposer(s) or with any
competitor;
3,
Unless otherwise required by law, the prices which have been quoted in this proposal
have not been knowingly disclosed by the Proposer(s) and will not knowingly be
disclosed by the Proposer(s) prior to bid opening, directly or indirectly, to any other
Proposer(s) or to any competitor; and
4.
No attempt has been made or will be made by the Proposer(s) to induce any other
person, partnership or corporation to submit, or not to submit, a Proposal for the
purpose of restricting competition; and
5,
My commission expires:
FE 13 ~ ii 4~Y d, J, ~} I J...
COMMONWEALTII OF PENNSYL V ANlA
NOTARIAL SEAL
Lorraine R. Gricevics, Notary Public
City of Philadelphia, Philadelphia County
My commission expires February 22, 2012
13
LOBBYING AND CONFLICT OF INTEREST CLAUSE
SWORN STATEMENT UNDER ORDINANCE NO. 010-1990
MONROE COUNTY, FLORIDA
ETHICS CLAUSE
" l'HD~w \ 0 'I' l'l\ f VI ~ AV\d M v.Vlo, ~. l'l\ (\'IS t. (V .
(Company
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" warrants that he/it has not employed, retained or otherwise had act on his/its behalf any
former County officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any
County officer or employee in violation of Section 3 of Ordinance No. 010-1990. For breach or
violation of this provision the County may, in its discretion, terminate this contract without liability
and may also, in its discretion, deduct from the contract or purchase price, or otherwise recover, the
full amount of any fee, commission, percentage, gift, or ,cons' tion paid to the former County
officer or employee". ,,' ' ' ("../ .
/(// /1
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STATE OF: ,tJEA/j/.. ~f/J.. V /IN /;1
\
COUNTY OF: PI; Ii J) fJtL P ;./;,..1
I""'"
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Subscribed and sworn to (or affirmed) before me on
(date)
Jij/J/E oL ~ (j{) P
by JOSl.'fJl./7?4-C/III
.
to me or has produeed
identification. (Type of identification)
(name of affiant). Hef.Sfie- is personally known
as
~'~Q
" /..-/ ;/~ l,
~ ,/ " ,
\.~ LIe' .." - p~A",,--,
//~
My commission expires: FE ;}P U A!? If ..< J, , c1...o !;L
- I
COMMONWEALTII OF PENNSYL V ANlA
NOTARIAL SEAL
Lorraine R. Gricevics, Notaty Public
City of Philadelphia, Philadelphia County
commission expires Februa1y 22, 20 12
14
DRUG-FREE WORKPLACE FORM
The undersigned vendor in accordance with Florida Statute 287.087 hereby certifies that:
~ A \)l'>JC \of vYlev\\
t M It-V'ltJ\ ~yY\-eV\1 0c ,~ '
(Name of Business)
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1. Publishes a statement notifying employees that the unlawful manufacture, distribution,
dispensing, possession, or use of a controlled substance is prohibited in the workplace and
specifying the actions that will be taken against employees for violations of such prohibition.
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2. Informs employees about the dangers of drug abuse in the workplace, the business's policy
of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee
assistance programs, and the penalties that may be imposed upon employees for drug abuse
violations,
3. Gives each employee engaged in providing the commodities or contractual services that are
under bid a copy of the statement specified in subsection (1).
.]
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I
4. In the statement specified in subsection (1), notifies the employees that, as a condition of
working on the commodities or contractual services that are under bid, the employee will abide by
the terms of the statement and will notify the employer of any conviction of, or plea of guilty or
nolo contendere to, any violation of Chapter 893 (Florida Statutes) or of any controlled substance
law of the United States or any state, for a violation occurring in the workplace no later than five (5)
days after such conviction.
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5. Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is available in the employee's community, or any employee who is so
convicted.
6. Makes a good faith effort to continue to maintain a drug-free workplace through
implementation of this section.
lly with the above
),.0
Date
15
PROPOSER'S INSURANCE AND INDEMNIFICATION STATEMENT
INSURANCE REOUIREMENTS
Worker's Compensation
Employers Liability
Statutory Limits
$500,000/500,000/500,000
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General Liability, including
Premise Operation
Blanket Contractual
Expanded Definition of Property Damage
Products and Completed Operations
Personal Injury
Underground, Explosion and Collapse (XCV)
$5,000,000 Combined Single Limit
Vehicle Liability (Owned, non-owned, and hired vehicles)
$500,000 per Person
$1,000,000 per Occurrence
$100,000 Property Damage
$1,000,000 combined Single Limit
Builders' Risk
Proposer to Provide Builder's Risk
INDEMNIFICATION AND HOLD HARMLESS FOR PROPOSERS AND SUBCONTRACTORS
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The Proposer covenants and agrees to indemnify and hold harmless Monroe County Board of
County Commissioners from any and all claims for bodily injury (including death), personal injury,
and property damage (including property owned by Monroe County) and any other losses, damage,
and expenses (including attorney's fees, court costs and expenses) which arise out of, in connection
with, or by reason of services provided by the Proposer or any of its Subcontractor(s) in any tier,
occasioned by the negligence, errors, or other wrongful act or omission of the Proposer or its
Subcontractor(s) in any tier, their employees, or agents.
In the event the completion ofthe project (to include the work of others) is delayed or suspended as
a result of the Proposer's failure to purchase or maintain the required insurance, the Proposer shall
indemnify the County from any and all increased expenses resulting from such delay.
The first ten dollars ($10.00) of remuneration paid to the Proposer is for the indemnification
provided for above.
The extent of liability is in no way limited to, reduced, or lessened by the insurance requirements
contained elsewhere within this agreement.
16
PROPOSER'S STATEMENT
I understand the insurance that will be mandatory if awarded the contract and will comply in full
with all the requirements.
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INSURANCE AGENT'S STATEMENT
I have reviewed the above requirements with the Proposer named above. The following deductibles
apply to the corresponding policy.
POLICY
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IDC DEVELOPMENT, LLC
ROB FLANDERS
DIRECTOR OF DEVElOP\1E'\T
rlla nders@idcdevelopmentlle,com
www.idcconstruction.com
1000 CHCRCHIlL COliRT
WOODSTOCK, GA 30188 .
CELL ()78-469~0805
OFFICE 678-213-1110
FAX 678-213~1l09
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IDC DEVELOPMENT GROUP. LLC
June 3, 2008
Monroe County Board of Commissioners
c/o Purchasing Department
1100 Simonton Street
Room 1-213
Key West, FL 33040
Dear Sirs:
Thank you for the opportunity to submit the enclosed proposal in response to the
Request for Proposals for Development, Construction and Management of a Hotel at
the Key West International Airport, Monroe County, Florida.
I look forward to answering any questions you may have regarding the enclosed
proposal.
We hope you find our Proposal to be of interest. Thank you for your time and
consideration.
Regards,
R~.~a~
Director of Development
T: 678.469.0805
PROPOSAL FORM
PROPOSAL TO: MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
c/o PURCHASING DEPARTMENT
1100 SIMONTON STREET
ROOM 1-213
KEY WEST, FLORIDA 33040
PROPOSAL FROM:
IDC Development Group, LLC
1004 Churchill Court
Woodstock, Georgia 30188
The undersigned, having carefully examined the Work and reference Drawings, Specifications,
Proposal, and Addenda thereto and other Documents for the Development, Construction and
Management of:
HOTEL(S) AT KEY WEST INTERNATIONAL AIRPORT AND FLORIDA KEYS
MARA THON AIRPORT IN MONROE COUNTY. FLORIDA
and having carefully examined the documents and site where the Work is to be performed, having
become familiar with all local conditions including labor affecting the cost thereof, and having
familiarized himself with material availability, Federal, State, and Local laws, ordinances, rules and
regulations affecting performance of the Work, does hereby propose to furnish all labor, mechanics,
superintendents, tools, material, equipment, transportation services, and all incidentals necessary to
perform and complete said Work and work incidental hereto, in a workman-like manner, in
conformance with said Drawings, Specifications, and other Documents including Addenda issued
thereto.
The undersigned further certifies that he has personally inspected the actual location of where the
Work is to be performed, together with the local sources of supply and that he understands the
conditions under which the Work is to be performed. The successful Proposer shall assume the risk
of any and all costs and delays arising from the existence of any subsurface or other latent physical
condition which could be reasonably anticipated by reference to documentary information provided
and made available, and from inspection and examination of the site.
I acknowledge receipt of Addenda No.(s)
NO.1 Dated May I, 2008
No. Dated
No. Dated
No. Dated
11
I have included in the Proposal the following documents:
1. Proposal Form
11. Non-Collusion Affidavit
111. Lobbying and Conflict of Interest Clause
lV. Drug-Free Workplace Form
v. Insurance Agent and Bidder's Statements
VI. Demonstration of Rights to Develop Documentation
VII. Additional information - Items I through 10
Mailing Address:
IDC Development Group, LLC
1004 Churchill Court
Woodstock, Georgia 30188
Phone Number:
(678)469-0805
Date: JV)lE" ~;?#CJt3
Signed:
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(Name)
URbCttJ:e OF D~eltJ?II1ENT
(Title)
Witness:
~-
(Seal)
12
NON-COLLUSION AFFIDAVIT
I, ~ ;//.fim,rpf!:1!!5 of1 Ji;(! j)CVELmlfPltlrGtav1j~ according
to law on my oath, and under penalty of perjury, depose and say that: /
1. I am )::>; J2ecrtJte CJP~?/lfBrfT of the firm of:r~ lXVe:u?/kf:!?J/ 61<c;vIJ LU:!....
the Proposer making the Proposal for the project described in the notice for calling
for proposals for:piVeLrJp{:f{ENf; U7v~l'J?JJc.:r7mJ (l1fJN/t&JbYIiJ1'IJ of A-- f!zt7a. Jt-/ &y tu~
and that I executed the said pr6posal with full/authority to do so; /~A11tWlH- AtR/"'dJ2:{
/LA!;;.! ~ ~ &7vAl'TJ; FL
2. The prices in this Proposal have been arrived at independently without collusion,
consultation, communication or agreement for the purpose of restricting competition,
as to any matter relating to such prices with any other Proposer(s) or with any
competitor;
3. Unless otherwise required by law, the prices which have been quoted in this proposal
have not been knowingly disclosed by the Proposer(s) and will not knowingly be
disclosed by the Proposer(s) prior to bid opening, directly or indirectly, to any other
Proposer(s) or to any competitor; and
4. No attempt has been made or will be made by the Proposer(s) to induce any other
person, partnership or corporation to submit, or not to submit, a Proposal for the
purpose of restricting competition; and
5. The statements contained in this affidavit are true and correct, and made with full
knowledge of said project.
-~ /11-,. ~ ~IJE' 3; 2L>oEl
(Signature of Proposer) (Date)
STATE OF: ~Kfi:(4-
COUNTY OF: ])&1(1f1-:f!:,
PERSONALLY APPEARED BEFORE ME, the undersigned authority,~;l1. 1i-t1-Nbf::::~S
who, after first being sworn by me, (name of individual Signi~ffiXed his/her
signature in the space p.sovided above on this B!;J:;- day of" ;Ve
, 20..(2lL.
TA
Notary Public, DeKalb County, Geo Ie
My cormnission expire~Y Commission Expires March 14,20
13
LOBBYING AND CONFLICT OF INTEREST CLAUSE
SWORN STATEMENT UNDER ORDINANCE NO. 010-1990
MONROE COUNTY, FLORIDA
ETHICS CLAUSE
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(Company)
"
" warrants that he/it has not employed, retained or otherwise had act on his/its behalf any
former County officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any
County officer or employee in violation of Section 3 of Ordinance No. 010-1990, For breach or
violation of this provision the County may, in its discretion, terminate this contract without liability
and may also, in its discretion, deduct from the contract or purchase price, or otherwise recover, the
full amount of any fee, commission, percentage, gift, or consideration paid to the former County
officer or employee".
~~~
(Signature)
JU/Jb 3, 2<<t3
I
Date:
STATE OF:
Gz;;oK0IJ-
j) Ek 1rL1~)
COUNTY OF:
Subscribed and sworn to (or affirmed) before me on
(date)
by 7(J75eJ?:1 Mr F~~
to me or has produced
identification. (Type of identification)
;]O;VE 3;t :zoa:3
(name of affiant). ~She is personally known
as
Notary Public. DeK~lb County, Ge
My Commission Expires March 14,
My commission expires:
14
DRUG-FREE WORKPLACE FORM
The undersigned vendor in accordance with Florida Statute 287.087 hereby certifies that:
IDC Development Group, LLC
(Name of Business)
1. Publishes a statement notifying employees that the unlawful manufacture, distribution,
dispensing, possession, or use of a controlled substance is prohibited in the workplace and
specifying the actions that will be taken against employees for violations of such prohibition.
2. Informs employees about the dangers of drug abuse in the workplace, the business's policy
of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee
assistance programs, and the penalties that may be imposed upon employees for drug abuse
violations.
3. Gives each employee engaged in providing the commodities or contractual services that are
under bid a copy of the statement specified in subsection (1).
4. In the statement specified in subsection (1), notifies the employees that, as a condition of
working on the commodities or contractual services that are under bid, the employee will abide by
the terms of the statement and will notify the employer of any conviction of, or plea of guilty or
nolo contendere to, any violation of Chapter 893 (Florida Statutes) or of any controlled substance
law of the United States or any state, for a violation occurring in the workplace no later than five (5)
days after such conviction.
5. Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is available in the employee's community, or any employee who is so
convicted.
6. Makes a good faith effort to continue to maintain a drug-free workplace through
implementation ofthis section.
As the person authorized to sign the statement, I certify that this firm complies fully with the above
requirements.
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Proposer's Signature
"Nt/E' 36' -Wdc1
ate
15
PROPOSER'S INSURANCE AND INDEMNIFICATION STATEMENT
INSURANCE REQUIREMENTS
Worker's Compensation
Employers Liability
Statutory Limits
$500,000/500,000/500,000
General Liability, including
Premise Operation
Blanket Contractual
Expanded Definition of Property Damage
Products and Completed Operations
Personal Injury
Underground, Explosion and Collapse (XCU)
$5,000,000 Combined Single Limit
Vehicle Liability (Owned, non-owned, and hired vehicles)
$500,000 per Person
$1,000,000 per Occurrence
$100,000 Property Damage
$ I ,000,000 combined Single Limit
Builders'Risk
Proposer to Provide Builder's Risk
INDEMNIFICATION AND HOLD HARMLESS FOR PROPOSERS AND SUBCONTRACTORS
The Proposer covenants and agrees to indemnify and hold harmless Monroe County Board of
County Commissioners from any and all claims for bodily injury (including death), personal injury,
and property damage (including property owned by Monroe County) and any other losses, damage,
and expenses (including attorney's fees, court costs and expenses) which arise out of, in connection
with, or by reason of services provided by the Proposer or any of its Subcontractor(s) in any tier,
occasioned by the negligence, errors, or other wrongful act or omission of the, Proposer or its
Subcontractor(s) in any tier, their employees, or agents.
In the event the completion of the project (to include the work of others) is delayed or suspended as
a result of the Proposer's failure to purchase or maintain the required insurance, the Proposer shall
indemnify the County from any and all increased expenses resulting from such delay.
The first ten dollars ($10.00) of remuneration paid to the Proposer is for the indemnification
provided for above.
The extent of liability is in no way limited to, reduced, or lessened by the insurance requirements
contained elsewhere within this agreement.
16
PROPOSER'S STATEMENT
I understand the insurance that will be mandatory if awarded the contract and will comply in full
with all the requirements.
.:tQLDtl,lt'IOI NIl:}- Groll, I Llc"
Proposer
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Signature
INSURANCE AGENT'S STATEMENT
I have reviewed the above requirements with tbe Proposer named above. The following deductibles
apply to tbe corresponding policy.
POLICY
DEDUCTIBLES
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June 3, 2008
Response to Request for Proposals
for
Development, Construction and Management of a Hotel
at
Key West International Airport
Monroe County, Florida
Presented by
IDC Development Group, LLC
1004 Churchill Court
Woodstock, GA 30188
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Part A - General Information
1. Executive Summary
The concept proposed for development, construction and management of a hotel at the Key
West International Airport, Monroe County, Florida is a Hampton Inn & Suites comprised of 134
guest rooms. The Hampton Inn & Suites is a nationally branded, high quality hotel known to
both leisure and business traveling populations.
Improvements featured in this proposal include a four story structure above ground level parking
as well as a swimming pool, parking, and associated landscaping.
Regarding the Level of Investment, we expect the Total Cost to be $22,000,000.
Proposed Operational Plans, as described in Part B - Technical Information, are based upon
proven success of the Hilton Family brands which are supported by a systemic approach to
creating and maintaining an exceptional guest experience. The expertise of Mr. Davis, Mr.
Williams and Mr. Flanders have in development, construction and hotel operations are also
fundamental elements to the this proposal.
As described in Part C - Financial Information, IDC Development Group has detailed a financial
plan for the development, construction and operational management of the proposed concept.
Along with this, a proposal for the base rent and percentage rent has been included, correlating
to the number of proposed guest rooms.
2. Narrative Description
IDC Development Group is proposing the development of a Hampton Inn & Suites for the Key
West Intemational Airport. This is based both on our extensive background and experience with
Hilton as well as the quality of the Hampton brand. We have experience with successfully
building and operating Hampton Inn along with other brands within the Hilton Family of Hotels.
Hampton accounts for approximately 40% of proposed hotels in the Hilton development
pipeline. Within just over two decades of its founding, Hampton has grown to over 1,500
locations. It is a "Lighthouse Brand" that consistently ranks among the top of the Mid Scale
Limited Service hotels by J.D, Power. In 2007, Hampton was named by Success Magazine as
one of the "10 Franchises We Love" due to their fast growing business and position as an
industry leader. Hampton Inn & Suites is more upscale than a traditional Hampton Inn, having
the flexibility to serve both leisure and business guests.
Hampton Inn & Suites provides a complementary "On the House" hot breakfast, as well as "On
the Run Breakfast Bags". There is also a gift and convenience shop that offers food and drinks.
Meeting rooms are available with catered food. There is no proposed franchised food or retail
concepts. There are no alcoholic beverage outlets.
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 · PHONE 678-213-5267 2
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IDC Development Group has signed an offering circular with Hilton which documents Hilton's
interest in the development of a Hampton Inn and Suites in Key West, FL. Provided IDC is the
successful proposer, IDC will complete the steps necessary to effectuate the signing of the
Hampton Inn & Suites Franchise Agreement.
Please refer to Part D - Other Related Information to review Hilton Franchise Information
3. Management Company
It will be IDC Development Group's intent to engage Hospitality Ventures as the management
company for the Hampton Inn & Suites. Hospitality Ventures is a privately owned, fully-
integrated hotel ownership and management organization based in Atlanta, Georgia. The
company was formed in 2001 and currently owns and operates 12 hotels located in 10 states.
Eleven hotels currently operate as Hilton or Marriott brands. The senior leadership team has
experience owning and managing hotel portfolios that range in size from one to 143 properties.
Further information regarding Hospitality Ventures qualifications is included under the "Other
Related Information" section of this RFP.
4. Experience Statement
While each member of IDC Development Group has strong experience in the areas of
Development, Operation and Management of hospitality properties, we provide the following
information regarding the individual areas of strength for proposed sponsors. Detailed resumes
for each of the members have also been included in this response.
Development - Sam Davis
Mr. Davis is very experienced in the development process for a wide range of hospitality
products and markets. Due diligence and preconstruction development of property with the
potential for successful performance in the hospitality market has been a key focus of Mr. Davis'
professional experience for over twenty years.
A select list of projects resulting from Mr. Davis' development efforts include:
. Marriott - Denver International Airport
. Hilton Garden Inn - Rio Rancho, NM
. Hampton Inn - Norcross, GA
Please see Mr. Davis' resume for additional detail, included in this proposal.
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 · PHONE 678-213-5267 3
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IDC DEVELOPMENT GROUP. LLC
Construction - Gary Williams
Hospitality construction has been the core of Gary Williams's professional experience for over
two decades. The breadth and depth of Mr. Williams experience has provided him with
exposure to many challenging hotel projects.
Mr. Williams' areas of expertise include constructability review and all preconstruction
processes, construction methodology and sequencing, potential obstacle anticipation and
problem-solving through project completion, hotel flag and franchise inspections and turnover.
Mr. Williams also has extensive knowledge of construction in the Key West having just finished
major renovations at the Casa Marina and Reach Resort.
Please see Mr. Williams' resume for additional detail, included in this proposal.
Operations and Management - Robert Flanders
Robert Flanders' career has been dedicated to the operations and management of various hotel
properties for over twenty years. Mr. Flanders developed his hospitality operations career by
fulfilling the responsibilities of various positions on hotel management teams, progressing to
executive vice president of operation for a hotel company that operated 53 hotels ranging from
78 to 300 guest rooms. He had partnership roles with this hotel ownership group of properties.
Mr. Flanders is committed to a comprehensive, systemic approach to hotel operations and
management, resulting in high levels of customer satisfaction and providing quality hotel
accommodations.
Please see Mr. Flanders' resume for additional detail, included in this proposal.
5. Agreement Terms
IDC Development would propose the following base terms and option terms for the lease:
1. Term of lease shall be 25 years from the date that construction begins on this parcel
2. Three (3) 25 year options shall be provided to the proposer at the option of the proposer
with no change in the financial terms of the lease.
3. No real estate or personal property taxes shall be imposed upon the lessee during the
term of this lease.
Agreement terms are subject to further clarification and negotiation.
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 · PHONE 678-213-5267 4
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Part B - Technical Information
1. Total Number of Rooms by Room Type
a. Kings - 21
b. Double - 68
c. King Suites - 31
d. ADA Kings - 4
e. ADA Double - 9
f. ADA King Suite - 1
2, Total Floor Area of Hotel
a. 76,179 sq ft of building area
3. Number of Proposed Parking Space
a. All Parking will be on grade
b. Design calls for utilizing space underneath the building for a portion of each
parking space where practical
c. 92 standard parking spaces
d. 5 accessible parking spaces
e. Additional parking proposed in adjacent airport parking lot and deck
4. Square Feet of Retail, Food, and Beverage Space
a. 1 ,548 sq ft of food and beverage space
b. 103 sq ft of retail/suite shop space
5. Square Feet of Meeting Space
a. 696 sq ft
6. Amenities
a. All Hampton Inn & Suites feature a swimming pool, exercise room, gift and
convenience shop, and guest laundry. Business amenities are also available at
no additional cost, including copying, faxing, high-speed internet in all rooms,
complimentary local calls and long distance availability. A padded lap desk,
coffee maker, iron and ironing board are also found in all rooms.
b. We will provide a shuttle van for transportation to local Key West attractions.
c, There will also be bicycle and moped rentals available on site.
d. Exercise room 350 sq ft
e. Outdoor pool 648 sq ft
7. Access Improvements
a. See Exhibit A
8. Conceptual Plans
a. See Exhibit A
Part B - Technical Information, continued:
9. Interface with EOC (Not Applicable)
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 · PHONE 678-213-5267 5
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10. Operational Plans
· The high recognition of the Hampton Inn brand will create an instant element of reliable
quality for the traveling and leisure population in the area of the Key West International
Airport. Hilton Family brands represent an internationally well-known standard of an
exceptional hospitality experience.
· As a part of the Hilton Family of brands, Hampton Inn franchisees are held to a very high
standard or processes and procedures to ensure that commitment to guest satisfaction
is top priority along with the overall supervision, management and operation of the
property.
· Commitment to serving the special needs of the Airport and its community will be
integral to the success of any hospitality establishment in the location related to this
proposal. The members of IDC Development Group are familiar with the unique aspects
of airport area communities and will ensure that sensitivity to special needs continue
through the term of the Agreement.
· IDC Development Group is committed to providing opportunities to Disadvantaged
Business Enterprises in each phase of the development, construction and operational
management of the proposed hotel property. If selected to proceed beyond the proposal
stage, we will request a list of local DBE entities from area resources in order to invite
participation in an open and equitable environment. IDC Development Group will be
pleased to submit an affirmative action plan related to the project at the appropriate time.
· All Hampton Inn & Suites insure the satisfaction of the guests with a "100% Hampton
Guarantee", This means that Hampton Inn & Suites will do everything necessary to
provide a high level of guest satisfaction, or the guest will not be asked to pay. As a
testament to the high level of service, less than half of 1 % of revenue is paid out through
the guarantee. Research shows that for every $1 spent on reimbursing a guest, $7 is
gained through return business.
· Hampton Inn & Suites benefits from being a member of the Hilton Family of hotels. As a
participant in the Hilton HHonors program, members can earn hotel points at more than
2,700 Hilton Family hotels worldwide and with more than 50 airline partners.
· An additional benefit of being a member of the Hilton Family of hotels is the use of the
award winning "OnQ" Customer Relationship Management (CRM) technology. Guest
information is shared among the entire Hilton Family of hotels, which creates an
experience especially tailored to meet the needs of the guests. This includes:
customized welcome messages, personalized amenities, guest preferences, as well as
online confirmation and check-in options. The OnQ system allows cross-selling of
brands between other Hilton Family brands when one is unavailable.
· Hampton provides a "Hotel Performance Support Team", which is composed of
approximately 40 experienced hotel consultants to work individually with properties to
help guarantee maximized revenue performance, customer satisfaction and team
training and cohesiveness.
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 · PHONE 678-213-5267 6
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· In addition to all of these advantages, Hampton Inn & Suites also benefits from being a
member of the Hilton Family of Hotels due to national advertising and sales campaigns
through outlets such as CNN and USA Today. Local marketing programs are also made
easy by having access to a complete array of collateral brochures, rack cards, camera-
ready advertising slicks and other.
· Owners receive discounts on OAG, HTI, Yellow Pages and AAA advertising, as well as
with agencies to place the advertising. There are also discounts on
Sabrevision/Spectrum-Apollo headlines. Direct mail packages are available, which can
be utilized with database information gathered from Hampton Inn computers.
· IDC Development Group's intent would be to engage Hospitality Ventures as the
management company for this hotel. Hospitality Ventures executives have been
managing hotels for over 25 years. Their current portfolio consists of multiple Hilton and
Marriott branded hotels. The members of IDC Development Group have maintained a
business relationship with Robert Cole, CEO of Hospitality Ventures, dating back to
1984.
· Various marketing and promotional efforts will be utilized to ensure the success of the
hotel. Aside from the vast sales and marketing benefits that Hilton provides, a dedicated
sales professional will be hired to execute the hotel sales and marketing plan. This
annual plan will include co-operative advertising with the Chamber of Commerce, Airport
Authority, and Airlines. Direct sales efforts will target travel agents, both national and
international, local and regional corporations, government and leisure travelers.
1004CHURCHILLCOURT · WOODSTOCK, GA 30188 . FAX678-213-5261. PHONE678-213-5267 7
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Part C - Financial Information
4. Total Estimated Development Cost
· See Exhibit B Development Cost section
5, Financing Plan for Development
· IDC Development Group along with its related parties has completed multiple
hotel financing transactions, We have existing relationships with local, regional
and national hotel lenders.
· For this specific transaction, it is IDC Development Group's intent to partner
Rockbridge Capital. Rockbridge Capital is a lending source that provides
construction financing, first mortgage financing and mezzanine funding for hotel
projects. Our relationship with the executives of Rockbridge Capital extends over
10 years and includes total hotel financing in excess of $100,000,000 over this
time period. Further information on Rockbridge Capital is contained under the
"Other Related Information" section of this RFP.
6. Itemized Estimate to Develop Concept
· See Exhibit B Construction Cost section
· The anticipated construction time for the project is 12 months or less. For
purposes of this proposal, IDC Development has projected a construction start
date of January 1, 2009 with completion by December 31, 2009.
7. Estimated Number of Permanent Employees and Associate Salary
· See Exhibit C
8. Proposed Base Rent and Percentage of Gross Receipts
IDC Development proposes the following terms:
· The base rent and percentage of gross receipts is directly correlated to the
number of guest rooms that can be built on this site. Certain assumptions have
been made by the IDC Development and Fruchtman Architects. Under these
assumptions our conceptual plans show 134 hotel guest rooms.
· Proposed minimum base rent shall be $120,000 per year payable in monthly
installments of $10,000. First payment to start on the 3rd full month of
operations.
· Proposed percentage of Gross Receipts shall be 2% of total revenue as defined
as within the request for proposal dated from the Monroe County Engineer.
Minimum rent shall be paid monthly with any overage rent being calculated
based on each calendar year and paid within 20 days of December 3151,
· No real estate or personal property taxes shall be imposed upon the lessee
during the time of this lease.
9. Service Pricing
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 8
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· The hotel will have two primary room types: Standard Guest Room and Suite
Guest Rooms. The market data suggests that the Standard Guest Rooms "best
available price" will range between $150 and $200. Suite Guest Rooms will
range between $225 and $275. These rates will be subject to change during the
different demand seasons and during special events.
10. Surety
· No bond or form of surety has been cancelled or forfeited.
Part D - Other Related Information
· Hilton Franchise Information
· Hampton Inn Brand Information
· IDC Development Group Development Services
· Key West Hotel Star Report
· Profile of Hospitality Ventures - Proposed Management Company
· Profile of Rockbridge Capital - Proposed Financing Partner
· IDC Construction Brochure (separate folder)
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ESTIMATE)) UEVELOPMENT COSl
Number of Rooms
construction Period (number of months)
construction Start
construction End
Site and Building Cost
FF&E
Operation Supplies
Construction Cost
DEVELOPMENT COSTS
Site Planning (Civil, Survey, Etc)
Architectural/Interior Design/MEP Fees
Lenders Consultants Fees
Environmental & Soil Testing
Appraisal/Market Study
Legal Fees
Title Insurance
Permit Fees and Impact Fees (Waived)
Builders Risk
Insurance
Franchise Fee
General & Administrative
Miscellaneous
Pre-Opening Startup Costs
Working Capital/Operating Reserve
Construction Interest
Contingency
Subtotal before Lenders Fee
Lenders Fee
TOTAL SOFT COSTS
TOT AL ACQUISITION COSTS
Hampton Inn and Suites
Key West, FL
134
12
Jan-09
Dec-09
TOTAL COSTS
$ 210
$ 18,000
1250
I
76,179 sq ft
134 Room
134 Room
$138,635
$24,994
$163,629
15,997,590
2,412,000
167,500
18,577,090 I
$75,000
$625,000
$30,000
$25,000
$40,000
$125,000
$50,000
$0
$275,574
$159,976
$65,300
$50,000
$25,000
$150,000
$125,000
$640,990
I I $557,313
$3,019,153
12,0%1 $330,000
$3,349,153
$21,926,243
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Samuel Davis
5285 John's View Street
Alpharetta, GA 30005
T: 678.938.2155
Email: shldavis@bellsouth.net
Professional EXDerience - 1988 to 2008
2007 to Current
Construction Manager/Owner's Representative
Boca Raton, FL
Responsibilities Include:
. Direct supervision of major renovation of full service resort including 220
guest rooms, all commercial space areas, exterior improvements, new
amenity deck, new cabanas, site utilities and new 320 space 3 story parking
garage
. Direct supervision of Palm Court, high end state of the art public space area
. Working directly with General Contractors performing work on each project
. Coordination responsibilities include all aspects of architectural, design and
engineering services
January, 1999 to October, 2006
Lodgian, Inc.
Atlanta, GA
Senior Vice President of Construction and Development
Responsibilities Included:
. Complete coordination and management of all renovation projects for 130
hotel properties
. Coordination responsibilities included all aspects of architectural, design and
engineering services
. Developed and maintained all budgets and schedules for over 60 completed
renovation projects
. Worked directly with General Contractors performing work on each project
. Performed all purchasing necessary for all renovation projects
. Managed Lodgian personnel related to construction management of all
projects
. Performed all duties and responsibilities as Owner's Representative in regard
to all construction activity and achievement of brand standards,
January, 1988 to January, 1999
Impac Hotel Group, Inc.
Vice President of Construction and New Development
Responsibilities Included:
. Profound role in evaluating acquisitions and planning Product Improvement
Plans
. Complete coordination and management of all renovation projects
1
+ Coordination responsibilities included all aspects of architectural, design and
engineering services
+ Developed and maintained all budgets and schedules for over 80 completed
renovation projects
+ Worked directly with General Contractors performing work on each project
+ Performed all purchasing necessary for all new construction and renovation
projects
+ Provided complete turnkey services, from project conception to final turnover
and completion for twenty (20) new construction projects, highlights include:
)- Hilton Garden Inn Rio Rancho, NM
)- Hampton Inn Norcross, GA
)- Marriott - Denver-Stapleton Airport (Full Service Hotel)
)- Marriott - Downtown Portland, OR (Full Service Hotel)
)- Marriott - Richmond, VA
)- Marriott Courtyard - Atlanta / Buckhead
2
Selected New Construction Project List - Samuel Davis
~ Marriott (Full Service Hotel) - Denver International Airport, 238 Rooms
~ Marriott (Full Service Hotel) - Downtown Portland, OR, 280 Rooms
~ Marriott (Full Service Hotel) - Richmond, VA, 240 Rooms
~ Hilton Garden Inn - Rio Rancho, NM, 124 Rooms
~ Hilton Garden Inn - Lake Oswego, OR, 168 Rooms
~ Marriott Residence Inn - Little Rock, AR, 124 Rooms
~ Marriott Residence Inn - Dedham, MA, 108 Rooms
~ Marriott Courtyard - Tulsa, OK, 120 Rooms
~ Marriott Courtyard - Livermore, CA, 120 Rooms
~ Marriott Courtyard - Atlanta / Buckhead, GA, 189 Rooms
~ Marriott Courtyard - Bentonville, AR, 90 Rooms
~ Marriott Courtyard - Lafayette, LA, 90 Rooms
~ Marriott Courtyard - Abilene, TX, 100 Rooms
~ Marriott Courtyard - Florence, KY, 76 Rooms
~ Marriott Courtyard - Paducah, KY, 100 Rooms
~ Marriott Courtyard - Tifton, GA, 90 Rooms
~ Hampton Inn - Norcross, GA, 150 Rooms
~ Comfort Suites - Greenville, SC, 86 Rooms
~ Comfort Suites - London, KY, 62 Rooms
~ Holiday Inn Express - Abingdon, VA, 80 Rooms
Selected Renovation Project List - Samuel Davis
~ Boca Raton Beach Club - Boca Raton, FL 220 Rooms
~ Hilton - Northfield, MI, 300 Rooms
~ Hilton - Columbia, MD, 268 Rooms
~ Hilton - Ft, Wayne, IN, 280 Rooms
~ Crowne Plaza - Albany, NY, 320 Rooms
~ Crowne Plaza - West Palm Beach, FL, 219 Rooms
~ Crowne Plaza - Melbourne, FL, 276 Rooms
~ Crowne Plaza - Phoenix, AZ, 318 Rooms
~ Radisson - Phoenix, AZ, 168 Rooms
~ Radisson - New Orleans, 270 Rooms
~ Mayfair House - Coconut Grove, FL, 179 Guest Suites
~ Marriott Courtyard - Revere, MA, 189 Rooms
~ Holiday Inn - Riverside, CA, 300 Rooms
~ Holiday Inn Express - Palm Desert, CA, 131 Rooms
~ Holiday Inn Select - Lake Oswego, OR, 178 Rooms
~ Holiday inn - Phoenix West, AZ, 136 Rooms
~ Holiday Inn - Anchorage, AK, 230 Rooms
~ Holiday Inn - Boise, ID, 150 Rooms
~ Holiday Inn - Santa Fe, NM, 126 Rooms
~ Holiday Inn - St, Louis, MO, 380 Rooms
~ Holiday Inn - BWI, Baltimore, MD, 229 Rooms
~ Holiday Inn - Inner Harbor, Baltimore, MD, 319 Rooms
~ Holiday Inn - Hilton Head, SC, 232 Rooms
II)€
IDC CONSTRUCTION, LLC
Gary S. Williams
IDC Construction
1000 Churchill Court
Woodstock, GA 30188
T: 678.428.5935
Email: gwilliams@idcconstruction.com
Professional Experience -1988 to 2008
1999 to Present
Principal/Managing Member
IDC Construction, LLC
Woodstock, GA 30188
Responsibilities Include:
· Executive management of a 75 million dollar annual revenue construction company
· Active executive management of renovation and construction projects
· Develop and maintain executive relationships with clients; drive opportunities, growth and progress
of the company
· Monitor company financial reports
· Executive management of 60+ employees
· Build and maintain subcontractor relationships
· Material purchasing, handling and storage activities
Additional company information contained in IDC Construction company brochure
January, 1988 to November, 1999
Impac Hotel Group, Inc.! Lodgian, Inc. (January, 1999 - November, 1999)
Vice President of Renovations
Responsibilities Included:
· Profound role in evaluating renovation requirements on prospective, newly acquired and existing
hospitality properties
· Complete coordination and management of all construction activity on renovation projects
· Coordination responsibilities included all aspects of architectural, design and engineering services
related to renovation projects
· Developed and maintained all budgets and schedules for over 80 completed renovation projects
· Worked directly with General Contractors performing work on each project
· Provide detailed recommendations for purchasing necessary to support all renovation projects
· Provided complete turnkey services for phased, open facility renovation projects, from project
conception to phased and final turnover for eighty (80) renovation projects, highlights include:
· Hilton - Northfield, MI, 300 Rooms
· Hilton - Columbia, MD, 268 Rooms
· Hilton - Ft. Wayne, IN, 280 Rooms
· Crowne Plaza - Albany, NY, 320 Rooms
· Crowne Plaza - West Palm Beach, FL, 219 Rooms
· Crowne Plaza - Melbourne, FL, 276 Rooms
· Crowne Plaza - Phoenix, AZ, 318 Rooms
· Marriott Courtyard - Revere, MA 189 Rooms
· Mayfair House - Coconut Grove, FL 179 Rooms
1
Summary of
Qualifications
Present Business
Duties
Previous Business
Duties
Previous Business
ID€
IDC DEVELOPMENT GROUP~ LLC
ROBERT M. FLANDERS
4580 Kings Abbot Way
Norcross, GA 30092
(770) 448-8076
20 years of hotel experience, Positions held during this
period include Hotel Controller, Front Office Manager,
General Manager, Corporate Controller, Regional Director,
Construction Manager, Vice President of Operations
Support and Vice President of Operations,
IDC Development Group, LLC
Director of Development
1004 Churchill Court
Woodstock, GA 30188
April 2005 to present
Responsible for a new business unit. Primary focus is on
new hotel construction either thru third parties or joint
venture partnerships, Ensure that all entitlements are
obtained, financing is secured and construction budgets
are met,
Hospitality Ventures
Vice President of Operations - Partner
3340 Peachtree Road Suite 605
Atlanta, GA 30326
February 2001 to March 2005
Responsible for the operations of 7 hotels. 4 Marriott
branded hotels and 3 Hilton branded hotels, Ensure that
high levels of guest satisfaction are obtained, brand
standards are met, associate satisfaction levels are high,
sales goals are obtained and maximize profitability levels
Lodgian, Inc
Vice President of Operations Support
3445 Peachtree Road, NE
Suite 700
Atlanta, GA 30326
(404) 364 - 9400
January 1998 to February 2000
1
Duties
Monitor financial operating performance of all 120
hotels, Analyze star reports to find revenue
opportunities, review expense categories and payroll
ratios. Hold monthly operating reviews with each of the
6 regions to determine areas of improvement.
Previous Business
Impac Hotel Group
Executive Vice President - Partner
3445 Peachtree Road, NE
Suite 700
Atlanta, GA 30326
(404) 364 - 9400
1989 to January 1998
Duties
Formation of a start up Hotel Company. Growth from 1
hotel to 53 hotels. At various points during this time,
responsibilities for the company included but not limited
to acquisition of hotels, day to day operations, financial
reporting, legal affairs, insurance matters, human
resource functions, guest satisfaction, financial
performance of each hotel, renovation of hotels, new
construction of hotels, lender communication and investor
communication.
Listing of Impac Hotels:
Hilton Garden Inn
Rio Rancho (Albuquerque), NM
Vice President & Stockholder
Opened
Dec. '98
129 Rooms
Marriott Gateway Park
Aurora (Denver Airport), CO
Vice President & Stockholder
Opened
Nov, '98
238 Rooms
Comfort Inn
Revere (Boston), MA
Vice President & Stockholder
Purchased
July '98
120 Rooms
Residence Inn
Dedham (Boston), MA
Vice President & Stockholder
Opened
June '98
81 Rooms
Residence Inn
Little Rock, AR
Vice President & Stockholder
Opened
Apr. 98
96 Rooms
Fairfield Inn
Augusta, GA
Vice President & Stockholder
Acquired
Oct, '97
117 Rooms
2
Fairfield Inn Acquired
Colchester, VT Oct. '97
Vice President & Stockholder 117 Rooms
Fairfield Inn Acq u ired
Jackson, TN Oct. '97
Vice President & Stockholder 105 Rooms
Fairfield Inn Acquired
Merrimack, NH Oct, '97
Vice President & Stockholder 116 Rooms
Holiday Inn Downtown Acquired
Anchorage, AK Sept, '97
Vice President & Stockholder 252 Rooms
Courtyard by Marriott Opened
Lafayette, LA Aug, '97
Vice President & Stockholder 90 Rooms
Mayfair House Acquired
Miami, FL June '97
Vice President & Stockholder 179 Rooms
Fairfield Inn Opened
Valdosta, GA May '97
Vice President & Stockholder 108 Rooms
Crowne Plaza Acquired
Macon, GA May '97
Vice President & Stockholder 299 Rooms
Holiday Inn Acquired
Riverside, CA May '97
Vice President & Stockholder 302 Rooms
Courtyard by Marriott Opened
Tulsa, OK May '97
Vice President & Stockholder 122 Rooms
Holiday Inn Acq u ired
Hamburg, NY Apr. '97
Vice President & Stockholder 128 Rooms
3
Howard Johnsons (now Holiday Inn)
Miami, FL
Vice President & Stockholder
Acq u ired
Apr. '97
96 Rooms
Courtyard by Marriott Opened
Paducah, KY Jan, '97
Vice President & Stockholder 100 Rooms
Holiday Inn Portland South Acquired
Wilsonville, OR Jan '97
Vice President & Stockholder 166 Rooms
Holiday Inn Acquired
Boise, ID Jan, '97
Vice President & Stockholder 266 Rooms
Holiday Inn Downtown Acquired
Cincinnati, OH Jan '97
Vice President & Stockholder 246 Rooms
Holiday Inn South Acquired
Ft, Mitchell, KY Jan '97
Vice President & Stockholder 214 Rooms
Holiday Inn Sycamore Acquired
Memphis, TN Jan '97
Vice President & Stockholder 175 Rooms
Hollywood Palm Hotel Acquired
Hollywood, CA Dec'96
Vice President & Stockholder 155 Rooms
Courtyard by Marriott Opened
Bentonville, AR Nov. '96
Vice President & Stockholder 90 Rooms
Holiday Inn Acq u ired
Bridgeport, WV Oct, '96
Vice President & Stockholder 160 Rooms
Holiday Inn Acquired
Fairmont, WV Oct. '96
Vice President & Stockholder 106 Rooms
4
Holiday Inn Acquired
Morgantown, WV Oct, '96
Vice President & Stockholder 147 Rooms
Holiday Inn Acquired
Florence, KY Oct, '96
Vice President & Stockholder 106 Rooms
Holiday Inn Acquired
Syracuse, NY Oct. '96
Vice President & Stockholder 153 Rooms
Holiday Inn Select (DFW) Acquired
Dallas, TX Sept '96
Vice President & Stockholder 282 Rooms
Comfort Suites Opened
Greenville, SC Aug '96
Vice President & Stockholder 85 Rooms
Hampton Inn Opened
Norcross, GA July '96
Vice President & Stockholder 149 Rooms
Courtyard by Marriott Opened
Buckhead (Atlanta), GA July '96
Vice President & Stockholder 181 Rooms
Courtyard by Marriott Opened
Tifton, GA July '96
Vice President & Stockholder 90 Rooms
Residence Inn Opened
Atlanta, GA June '96
Vice President & Stockholder 160 Rooms
Courtyard by Marriott Opened
Abilene, TX March '96
Vice President & Stockholder 100 Rooms
Doubletree Club Hotel Acquired
Philadelphia, PA March '96
Vice President & Stockholder 188 Rooms
Holiday Inn Strongsville Acquired
Cleveland, OH October '95
Vice President & Stockholder 299 Rooms
5
Courtyard by Marriott Opened
Florence, KY Sept. '95
Vice President & Stockholder 78 Rooms
Holiday Inn South on the Lake Acq u ired
Birmingham, AL June 1995
Vice President & Stockholder 166 Rooms
Holiday Inn Express Acquired
Nashville, TN June 1995
Vice President & Stockholder 210 Rooms
Holiday Inn Airport North Acquired
St, Louis, MO June 1995
Vice President & Stockholder 391 Rooms
Radisson Read House Acquired
Chattanooga, TN Nov, 1994
Vice President & Stockholder 237 Rooms
Holiday Inn Sunspree Acquired
Surfside Beach, SC June 1994
Vice President & Stockholder 133 Rooms
Holiday Inn Express Acquired
Lexington, MA April 1994
Vice President & Stockholder 168 Rooms
Embassy Suites Acquired
Corpus Christi, TX Jan. 1994
Vice President & Stockholder 150 Rooms
Holiday Inn Airport West Acquired
St, Louis, MO Dec, 1993
Vice President & Stockholder 250 Rooms
Holiday Inn Acquired
Atlanta, GA July 1993
Vice President & Stockholder 153 Rooms
Holiday Inn LBJ Acq u ired
Dallas, Texas May 1993
Vice President & Stockholder 244 Rooms
6
Hampton Inn Acquired
Dallas, Texas Jan 1993
Vice President & Stockholder 120 Rooms
Comfort Inn-Airport Acquired
San Antonio, Texas August 1992
Vice President & Stockholder 202 Rooms
Comfort Suites Hotel Opened
London, Kentucky June 1992
Vice President & Stockholder 62 Rooms
Doubletree Club Hotel Acquired
Louisville, KY May 1992
Vice President & Stockholder 399 Rooms
Embassy Suites Acquired
Brunswick, Georgia Dec 1991
Vice President & Stockholder 130 Rooms
Holiday Inn Express Opened
Abingdon, Virginia Sept. 1991
Vice President & Stockholder 80 Rooms
Super 8 Motel Acquired
Morristown, Tennessee Sept. 1991
Vice President & Stockholder 63 Rooms
Super 8 Motel Opened
Prestonsburg, Kentucky April 1991
Vice President & Stockholder 80 Rooms
French Quarters Suites Hotel Acquired
Memphis, Tennessee January 1991
Vice President & Stockholder 105 Rooms
Holiday Inn Acquired
Valdosta, Georgia January 1991
Vice President & Stockholder 281 Rooms
Super 8 Acq u ired
Hazard, Kentucky May 1990
Vice President & Stockholder 86 Rooms
7
Days Inn
Starke Florida
Stockholder and Operator
1988 - 1992
Pirate's Cove
Daytona Beach, Florida
President & Stockholder
1988 - 1992
Days Inn
Easton, Maryland
Stockholder and Operator
1988 - 1992
Holiday Inn
Corbin, Kentucky
President & Stockholder
1986 - 1992
Howard Johnson Lodge
Latham, New York
President & Stockholder
1986 - 1992
Brighton Inn
Portland, Maine
Partner and Operator
1984 - 1986
Other Work
Experience
Pirate's Cove
Daytona Beach, Florida
Manager
1988-1990
Holiday Inn, Latham
Latham, New York
General Manager
1986-1988
Mountain View House
Whitefield, New Hampshire
Controller
1984-1985
Education
University of New Hampshire
Whittemore School of Business & Economics
Durham, New Hampshire
B.S. Business Administration 1984
Minor Economics
Cum Laude
Sunapee High School
Sunapee, New Hampshire
Graduated
Cum Laude
1980
Date of Birth
November 25, 1962
8
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May 19, 2008
VIA OVERNIGHT DELIVERY
Mr. Rob Flanders
IDC Development Group, LLC
1004 Church Hill Court
Woodstock, GA 30188
RE: Proposed Hampton Inn and Suites - Key West, FL
Dear. Mr. Flanders:
At the request of Steve Crabill enclosed please find our new Franchise Disclosure
Document dated March 28, 2008 ("FDD") and our 2008 Franchise License
Application ("Application").
Upon receiving the FDD, please sign and date a copy of the receipt page and
return one original to me; the second original should be retained for your
records, Please note that your signature on the receipt serves merely to
evidence the date YOU received the UFOC, and not the date you reviewed its
contents,
Please note that the Application and franchise application check may not be
submitted prior to the day after the 14th full calendar day (15 days) as evidenced by
the date on the FDD Receipt Page. Please return the completed Application and
check to the attention of Gary Finnell.
If you have any questions, please contact me at 770-937-5163 or Steve Crabill at
770-857 -8502.
~it~JdQ)v
Tracy Helton
Franchise Development, Southeast Region
Ith
USA
OQ5?
Southeast Region
2100 RiverEdge Pkwy Ste 1000, Atlanta, GA 30328
tel +17709375163, hiltonfamily.com
official sponsor
~~~<f:rH-"K~m'
EXHIBIT M
RECEIPT
Hampton Inns Franchise LLC
This disclosure document summarizes certain provisions of the franchise agreement and other
information in plain language. Read this disclosure document and all agreements carefully.
If Hampton Inns Franchise LLC offers you a franchise, it must provide this disclosure document to
you 14 calendar~days before you sign a binding agreement with, or make a payment to, the
franchisor or an affiliate in connection with the proposed franchise sale.
Maryland, New York and Rhode Island require that we give you this disclosure document at the
earlier of the first personal meeting or 10 business days before the execution of the franchise or
other agreement or the payment of any consideration that relates to the franchise relationship.
Michigan, Oregon, Washington and Wisconsin require that we give you this disclosure document at
least 10 business days before the execution of any binding franchise or other agreement or the
payment of any consideration, whichever occurs first.
If Hampton Inns Franchise LLC does not deliver this disclosure document on time or if it contains a
false or misleading statement, or a material omission, a violation of federal law and state law may
have occurred and should be reported to the Federal Trade Commission, Washington, DC 20580
and the state agency listed on Exhibit 1.
The franchisor is Hampton Inns Franchise LLC, located at 9336 Civic Center Drive, Beverly Hills, CA
90210. Its telephone number is (310) 278-4321.
Issuance date: March 28. 2008
Steve Crabill, VP Franchise Dev
2100 RiverEdge Parkway, Ste 1000
Atlanta, GA 30328 770-857-8502 .
_,(tttle]
[telephone number).
\
.~
The franchise seller for this offering is [name]
, [address],
Hampton Inns Franchise LLC authorizes the respective state agencies identified on Exhibit I to
receive service of process for it in the particular state.
I received a disclosure document dated March 28, 2008 that included the following Exhibits:
Exhibit A
Exhibit B
List of Licensed Hotels (as of December 31, 2007)
List of Licensed Hotels Terminated, Canceled, Not Renewed or with Changes in
Controlling Interest During FY 2007
Financial Statements
Franchise license Agreement, Rider, Attachment A and State Addenda
Guarantee of Franchise Ucense Agreement
Franchise license Application
HITS Agreement
Table of Contents of Brand Standards Manual
State Administrators
Agents for Service of Process
State Addenda to Franchise Disclosure Document
Voluntary Tennination Agreement (Franchise License Agreement)
Receipt
Exhibit C
Exhibit 0
Exhibit E
Exhibit F
Exhibit G
Exhibit H
Exhibit I
Exhibit J
Exhibit K
Exhibit L
Exhibit M
Dated: !VI ~I f) ~, :1-0 () f
If a corporation or other business entity
PROSPECTIVE FRANCHISEE:
If an individual:
JJJ ( 0 ev-t:/ or I~ 1\,/+- Gf (A-'f LLL
(Name of Entity) I
BY:_fllit~;t- vYI. ~
Its 0 J..f' [~,r tl f OPV( I OfJNN r
(fitle)
(Signature)
(Print Name)
(Signature)
[W'bert- ~ Ff4hJf1'S
(Print Name)
(Print Name)
Please return the signed receipt to Hilton,
Please sign and date the above acknowledgement.
Attach a business card and return to 2100
RiverEdge Parkway, Suite 1000, Atlanta
GA 30328
ID€
I ID~,,~~~;;~~;'~:,,~C
rfla nde rs@idcdevelopmenlllc.com
V\7\\,\\' .idcconSlruction .C0111
OFfiCI 678-213-1110
1000 CHU](CHIU CO~In , '. fA>: 671-:-213-1109
WOODSTOCK. GA J0188 ,.. ,.
CELL 671-:-4l1C)-080,
U,S. fifty states and DC
2008
INSTRUCTIONS FOR SUBMITTAL OF FRANCHISE APPLICATION
To submit a franchise application ("Application"):
· Sign and date the "Receipt" page at the end of the current Franchise Disclosure Document ("Disclosure Document") for
the applicable brand and retum it immediately to your Hilton Hotels Corporation development representative
("Developer"), The Receipt should be signed by an authorized signer for the Applicant (see below).
· Complete the Application (please type or print) and have the authorized signer(s) for the Applicant sign and date the
Application Letter. Note: If the Applicant is an entity, the entity must be in existence at the time it signs and submits
the Application Letter.
· Attach the supporting documents/information requested in the Application and summarized on the attached checklist.
· Submit the entire package along with the initial fee ("Development Services Fee") described below to your Developer,
NOTE: APPLICANT SHOULD NOT SIGN OR SUBMIT THE APPLICATION OR PAYMENT OF THE DEVELOPMENT
SERVICES FEE UNTIL AT LEAST THE DAY AFTER THE FOURTEENTH FULL CALENDAR DAY FOLLOWING THE
DATE YOU SIGNED THE RECEIPT CONTAINED IN THE DISCLOSURE DOCUMENT.
Authorized Signers: Authorized signers for the Receipt and Application Letter include the fallowing:
Applicant
Individual(s):
Corporation
General Partnership
Limited Partnership
Limited Liability Company
Trust
Estate
Siqner (s)
Each Individual
President, Vice President or other Authorized Officer
Each General Partner
Any General Partner
Managing Member(s), Authorized Member(s), or Manager(s)
Trustee(s)
Executor/Executrix, Ad ministrator/ Administratrix
Development Services Fee: Payment of the Development Services Fee must be made when you submit your Application.
The Development Services Fee becomes non-refundable upon our approval of your Application.
For a New Development, Conversion and Change of Ownership Application, please calculate your Development
Services Fee as follows (all fees are in US Dollars):
Conrad: MINIMUM $85,000, plus $300 per guest room/suite over 200 guest rooms/suites
Embassy Suites: MINIMUM $75,000, plus $300 per suite over 250 suites
Hilton: MINIMUM $85,000, plus $300 per guest room/suite over 275 guest rooms/suites
Hilton Garden Inn: MINIMUM $60,000, plus $450 per guest room/suite over 150 guest rooms/suites
Homewood Suites by Hilton: MINIMUM $60,000, plus $450 per guest room/suite over 150 guest rooms/suites
Doubletree, Doubletree Guest Suites: MINIMUM $75,000, plus $300 per guest room/suite over 250 guest
rooms/suites
Hampton Inn, Hampton Inn & Suites: MINIMUM $50,000, plus $450 per guest room/suite over 100 guest
rooms/suites
For a Relicensing Application (not involving a Change of Ownership), please calculate your Development Services Fee
as follows:
Conrad, Hampton Inn, Hampton Inn & Suites, Homewood Suites by Hilton and Hilton Garden Inn: $25 per
guest room/suite multiplied by the number of years in the Relicensing term.
Hilton, Doubletree, Doubletree Guest Suites and Embassy Suites: $15 per guest room/suite multiplied by the
number of years in the Relicensing term,
Page 1 of 11
U,S, fifty states and DC
APPLICATION CHECKLIST - REQUIRED ITEMS
,
FOR THE APPLICATION TO BE COMPLETE, THE FOllOWING ITEMS MUST BE INCLUDED:
o Disclosure Document Receipt si!:med and dated by an authorized signer for the Applicant (see instructions on
page 1) / .15 c:Ut4S ~-\e[+WL Siq;14
o Application letter signed and dated no earlier than the day after the 14th full calendar day following the date roo
that Applicant signs the Receipt contained in the Disclosure Document, along with the remaining completed
Application pages. (Example: If you sign the Receipt on January 1st, then the earliest you may sign and submit
the Application Letter will be fifteen days after that date on January 16th).
o Check (or wire transfer) for the Development Services Fee dated no earlier than the day after the 14th full
calendar day following the date the Applicant signs the Receipt contained in the Disclosure Document.
(Example: If you sign the Receipt on January 1", then the earliest you may submit the Development Services
Fee will be fifteen days after that date on January 16111.)
o Current Financial Statements less than one year old for Applicant; its controlling shareholders, partners or
members; and each 25% or greater owner of Applicant
o Upon request, completed Participant Information form(s) (see pages 10 and 11) siqned and dated for
Applicant, each individual/entity with a 25% or greater direct or indirect ownership interest in Applicant, and
each individual/entity with a controlling interest in Applicant, Le, general partner, managing member, etc,
o Copies of Organizational Documents (including all amendments) for Applicant entity and each of its principal
entities, including general partner(s), managing member(s), controlling shareholders or similar direct and
indirect controlling interests, as follows:
Private Corporation: Articles of Incorporation (with filing stamp or certification from the jurisdiction of
incorporation)
Articles of Organization (with filing stamp or certification from the jurisdiction of
formation) and signed Operating Agreement
Certificate of Limited Partnership (with filing stamp from the jurisdiction of
formation) and signed Partnership Agreement
Signed Partnership Agreement
Signed Trust Agreement
Letters Testamentary/of Administration (where applicable)
Limited Liability Company:
Limited Partnership:
General Partnership:
Trust:
Estate:
CJ Completed Ownership Structure Form (see page 6) for Applicant, its underlying ownership entities and the fee
title holder or lessor/sublessor of the Hotel/Hotel Site if related to Applicant
o If available, or upon request, market study
o Site Control Document and all amendments (Le, deed, ground lease, purchase option, binding letter of intent,
purchase agreement)
o Site Plan, Aerial and location Map with site identified (consult your Developer for site plan requirements)
o If available, or upon request, resume of General Manager, copy of management agreement and list of hotels
owned or managed by the management company
CONVERSION PROJECTS In addition to the above, include the following items:
o Conversion Indemnity letter (if applicable)
o Interior/Exterior Photographs
o 3 Years' Hotel Operating Statistics
Page 2 of 11
U,S. fifty states and DC
APPLICATION LETTER
("Location")
("Applicant")
BRAND
(check one):
[ ] Hilton [ ] Doubletree
[ ] Hilton Garden Inn [ ] Doubletree Guest Suites
[ ] Homewood Suites by Hilton [] Conrad
[ ] Embassy Suites
[ ] Hampton Inn & Suites
[ ] Hampton Inn
This letter is fumished to the applicable franchising subsidiary of Hilton Hotels Corporation for the brand
selected above (Hilton Franchise LLC, Hilton Garden Inns Franchise LLC, Doubletree Franchise LLC,
Embassy Suites Franchise LLC, Hampton Inns Franchise LLC, Homewood Suites Franchise LLC, or
Conrad Franchise LLC) and its successors and assigns (each, "Licensor") in order to induce Licensor to
process an application for a license to operate a hotel under the brand selected above at the Location
designated above. The Applicant understands that Licensor is relying on the information provided in the
application and all documents submitted by the Applicant and co-owners in connection with or in support
thereof, including, but not limited to, this application letter, all hereinafter referred to as the "Application",
Applicant agrees to supply such additional information, statements or data as may be requested by Licensor.
The Applicant represents, understands and acknowledges that:
1, All information contained in the Application is true and correct as of the date set forth below and that
the information contained in this Application is complete and not misleading due to an omission of any material
information, The Applicant will inform Licensor promptly of any material change in any of the information
fumished in the Application. The Applicant has the authority to submit the Application and to enter into the
other documents contemplated thereby, including, without limitation, a Franchise License Agreement
("License"). Neither the submission of the Application nor the execution of such other documents (including the
License) will conflict with the terms of any agreement(s) to which Applicant is a party or by which the Applicant
is bound. The Applicant has not been induced by Licensor to terminate or breach any agreement with respect
to the Location.
2. Information concerning the system for the brand selected above ("System"), including, without
limitation, the Disclosure Document (if required under applicable law), has been made available to the
Applicant. The Applicant is familiar with the System and its requirements and is applying for the form of
License contained in the Disclosure Document.
3. Licensor does not enter into oral agreements or understandings with respect to Licenses or matters
pertaining to the granting of a License, and as of the date set forth below there are no oral agreements or
understandings whatsoever between the Applicant and Licensor with respect to any proposed License.
4, Payment of the Development Services Fee is enclosed with the Application. If the Application is not
approved, or if Applicant withdraws the Application before it is approved, the Development Services Fee will be
returned, without interest, less $7,500.00 for time and expenses incurred by Licensor in processing the
Application. IF THE APPLICATION IS APPROVED, THE DEVELOPMENT SERVICES FEE WILL NOT BE
RETURNED OR REFUNDED UNDER ANY CIRCUMSTANCES (EVEN IF APPROVAL IS CONDITIONED
ON APPLICANT PROVIDING ADDITIONAL INFORMATION). Licensor reserves the sole right to approve or
disapprove the Application for any reason it may determine. If the Application is approved, Applicant must
provide any additional information requested, meet any additional requirements and sign the License within the
time period Licensor specifies or Licensor may terminate the proposed hotel project and retain the
Development Services Fee, The Development Services Fee may be invested, combined with other funds or
otherwise used as Licensor, at its discretion, deems appropriate.
Applicant authorizes credit bureaus, financial institutions, companies and individuals to disclose to Licensor,
any and all information for the use of Licensor and its affiliates for the purpose of conducting any necessary
credit and/or background investigations. Licensor will comply with any applicable laws in conducting such
credit and/or background investigations,
Page 3 of 11
U.S. fifty states and DC
The Applicant Uointly and severally if applicable) agrees to indemnify and defend Licensor, Hilton Hotels
Corporation, and their respective subsidiaries or affiliates, and their officers, directors, employees, agents,
representatives, successors and assigns (collectively, the "Hilton Indemnitees") and to hold them harmless
from all losses, consequently, in connection with the Application and the Location, including breach of any
representations, undertakings or warranties contained herein and all claims, demands, suits, causes of action,
liabilities, losses or otherwise, consequently or directly incurred (including legal and accounting fees and
expenses), and including claims as a result of Licensor processing the Application and/or approving a License.
Each Hilton Indemnitee will have the right independently to take any action it may deem necessary in its sole
discretion to protect and defend itself against any threatened action subject to Applicant's indemnification,
without regard to the expense, forum or other parties that may be involved, Each Hilton Indemnitee will have
sole and exclusive control over the defense of any such action (including the right to be represented by
counsel of its choosing) and over the settlement, compromise or other disposition thereof. Licensor may rely
on any information, statement or notice from the Applicant pertaining to the Location or License without having
to investigate or ascertain the accuracy of any fact or allegation in the notice.
This application letter may be executed in counterparts, each of which shall be deemed an original, which
together shall constitute one and the same instrument. This application letter must be signed by the
authorized signer(s) for the Applicant (see Instructions page for required signatures) and the undersigned
represents and warrants that he/she has the authority to sign this application letter. Please make as many
copies as needed,
FOR INDIVIDUAL
FOR BUSINESS ENTITY
Signature:
By:
Print name:
Print Name &
Title:
Date (required):
Date (required):
Page 4 of 11
u.s. fifty states and DC
HILTON HOTELS CORPORATION FRANCHISE APPLICATION
APPLICANT
NAME OF APPLICANT (your name may not
include any of our marks or any variations/initials
thereof):
State in which Applicant's principal business address (or if
Applicant is an individual, permanent residence) is located:
Type:
[ ] Corporation
[ ] Individual
[ ] Limited Partnership
[ ] Trust
[ ] General Partnership
[ ] Other (specify)
GOVT 10 or SS#
(last 4 digits):
[ ] Limited Liability Company
Birth/Formation
Information: Date: _/_/_ State:
PRINCIPAL CORRESPONDENT
FOR LEGAL NOTICES FOR DAY-TO-DAY COMMUNICATIONS
Name: Name:
Street Street
Address: Address:
City, State City, State
Zip Code Zip Code
Telephone #: Telephone #:
Fax#: Fax#:
Email: Email:
MANAGEMENT INFORMATION
THE PROPOSED HOTEL WILL BE MANAGED BY:
[ ] A General Manager who will be employed by the Applicant
The General Manager will be:
[ ] A Management Group under a Management Agreement with the Applicant
Company Name and Contact:
Address:
Telephone:
Fax:
Email:
Attachments: (1) Resume of Genera/ Manager, if availab/e or upon request
(2) Copy of Management Agreement, if available or upon request
(3) List of Hotels owned or managed by the management group
LIST ALL HOTELS OWNED AND/OR OPERA TED BY APPLICANT AND ITS EQUITY OWNERS
(attach additional pages If necessary)
Owner/Operator Name
Brand/Property Name, City/State
Description of Interest
% Equitv
Page 5 of 11
U.S. fifty states and DC
OWNERSHIP STRUCTURE OF APPLICANT ENTITY
INSTRUCTIONS: Please provide a complete breakdown of the owners of the Applicant Entity and any related entity
that holds/will hold fee title to the Hotel site. If these owners are other legal entities, please include a breakdown of
their underlying ownership. That means you should provide the name and description/percentage of ownership
interest of all individuals who own and/or control these entities. Copy this form as needed to provide multiple
structures.
E:x~rl1ple:u
n..__n__.....~n~n. ..hnhn..........____.__.._...,. n..._uu.. .hn.n.u......________..... ..h......................
25%
Limited Partner
Business Address
& Telephone
hu. ____......h.....n.....____. n___.hn_n..__.....nn_.__.~
, XYZ Corp. Address/Phone
, John Doe Address/Phone
'Uh;UUU'U'h"Umh'h_;_.J.li_rll:!_D~u6(jcj~l:!_~ll!F.'~_()rle
. 99% ' ABC, L,L.C. Address/Phone
BDC, Inc. Address/Phone
1%
Entity/Person's Name
Gov't ID/Soc See # - Description Of
_uhu u uuu.uuu..!C1I>t~ucjI91~~u<>'I1_I.Yh huuuu_I':t!e!fl.StuuhUUrU
12-3456789
1234
5678
.0_...._ _ ...n...... . .nn..n.. ...... ............."......... u......__.nh__... ........_.....nn-Thn..hnn....___..h.........._n.
23-4567891
34-5678912
9012
% Interest
, XYZ Corp.
, - John Doe, President
.:..J<:l.n~.Do.E!,..~~CI~e~~.lder
. ABC, L,L.C.
, - BDC, Inc., Its managing member
- Bill Davis, President 100%
50%
50%
General Partner
, - Bill Davis Family Trust, member 25%
. - Bill Davis, Trustee
- Bill Davis, Jr. Beneficiary 100%
same as above
2345
, Trust Contact Address/Phone
- . - '. -
iu.:..~!II.P!l,V.(llJ.I!.1~fl1.~r....,....,.,........,.,.,.......u.......,.....~Q.'Y.?......,....u,L__~~~.E2...~qg~__L.._....,,_,._._._._,_.,_u_.L....,.._._.._...,',..,._.L.!3J!I...Pi!Yl~6QQr.~~lP.!!Q..n_~____.i
ENTITY NAME:
OWNERSHIP STRUCTURE
(provide additional pa~es if necessary)
Entity/Person's Name
Gov't ID/Soc Sec # -
last 4 dialts onlv
Description of
Interest
%
Interest
Business Address
& TeleDhone
Attachments: (1) Copy of the documents supporting formation of Applicant and its controlling entities (e,g.,
Articles of Incorporation, Partnership Agreement, Operating Agreement, etc.)
(2) Upon request, completed Individual or Business Entity Participant Information Forms
Page 6 of 11
U,S. fifty states and DC
HOTEL/SITE LOCATION
Street Address*:
* If no street address, provide coordinates or other location description:
City, State
Zip Code:
BRAND (check one):
[ ] Hilton
[ ] Hilton Garden Inn
[ ] Homewood Suites by Hilton
[ ] Doubletree
[ ] Doubletree Guest Suites
[ ] Conrad
[ ] Embassy Suites
[ ] Hampton Inn & Suites
[ ] Hampton Inn
Development Type: [] New-Build [] Conversion [] Change of Ownership
[ ] Relicensing
HOTEL FACILITIES, SITE, BUILDING INFORMATION
Total guest units:
# of Guest rooms:
# of Guest Suites:
# Stories:
Total meeting space:
Ballroom: [] Yes
sq, feet [] No
Pool (Indoor/outdoor/N/A):
Other amenities:
Total square footage of site:
Zoned for hotel development? [] Yes [ ] No
Maximum height allowed by zoning code:
Feet:
Stories:
Any site/development
restrictions?
[ ] Yes [] No
Please explain
(attach additional
pages If necessary):
HOTEL AFFILIATION
Has there ever been a franchise, branded management, affiliation or similar agreement pertaining to this hotel
or site? [] Yes [ ] No
Explain:
If the hotel is currently affiliated with a hotel chain - What chain?
Hotel's current name:
Original opening date:
Attachments: Conversion Indemnity Letter (if applicable)
Page 7 of 11
u.s. fifty states and DC
HOTEL SITE CONTROL/OWNERSHIP
Applicant's Site Control: [] Owned by Applicant
[ ] Leased to Applicant
[ ] Optioned to Applicant
[ ] Under purchase contract by Applicant
[ ] Other (specify)
If Hotel or Hotel site is currently owned by someone other than Applicant, please indicate:
Fee owner name:
Address:
City, State/Province:
Zip/Postal Code:
Related to Applicant?: [ ] No [ ] Yes*
(describe):
Country:
Telephone #:
If Hotel or Hotel site will, upon close of purchase, be owned by someone other than Applicant, please indicate:
Fee owner/Lessor
name:
Address:
City, State/Province:
Zip/Postal Code:
Related to Applicant?: [ ] No [ ] Yes*
(describe):
Country:
Telephone #:
*If yes, provide complete ownership structure of related entity that will be fee owner (see form on page
6)
Attachments: (1) Site Control Document
(2) Site Plan
(3) City Maps and Aerial Photograph with site identified
(4) If applicable, complete ownership structure of related entity that will be
the fee owner/lessor/sublessor
DEADLINES ASSOCIATED WITH APPLICATION
(such as option deadline, purchase deadline, etc.)
Page 8 of 11
U.S. fifty states and DC
NEW DEVELOPMENT PROJECT COSTS AND FINANCING
ESTIMATED PROJECT COSTS - NEW CONSTRUCTION:
Land: $US $US per room
Construction: $US $US per room
FF&E: $US $US per room
Other: $US $US per room
TOTAL $US $US per room
ESTIMATED PROJECT COSTS - CONVERSION:
Purchase price/ current mkt. value (estimate):
$US
$US
$US
$US
per room
Renovation/upgrade:
per room
Other:
$US
$US
per room
Forecasted Construction/Renovation Start Date:
Forecasted Construction/Renovation Completion Date:
OPERATING PROJECTIONS:
Assumptions Yr1 Yr2 Yr3 Yr4 Yr 5
% Occupancy
Avg, Daily Rate ($US)
Do you have a loan or loan commitment for this project? [ ] Yes [] No
Name of lender (s):
Loan Amount: Percentage equity:
Attachments: (1) Market or Feasibility Study, if available or upon request
(2) For Conversion projects - 3 years' operating statistics
(3) Financial Statements for Applicant, its controlling shareholders, partners or
members, and each individual and entity with a 25%or greater direct or
indirect ownership interest in the Applicant
Page 9 of 11
U.S. fifty states and DC
INDIVIDUAL PARTICIPANT INFORMATION
INSTRUCTIONS: Upon request, Applicant may be required to provide the personal and business information requested below, and such additional
information which Licensor may require, for each of the following individuals, as applicable: (1) each individual with a 25% or greater direct or indirect
ownership interest in Applicant, and (2) each individual with a controlling interest in Applicant, i.e. general partner(s), managing member(s), etc., regardless of
ownership interest. Personal information provided by Applicant to Licensor pursuant to this request will be considered confidential.
Name of Individual:
(Full first name)
(Middle name/initiai)
(Last name)
(Fonner name/alias, if applicable)
Social Security or Govt. 10 #:
Sex [] Male
[ ] Female
Birth Information:
Date: _/---1_ City/State/Province:
mo day yr
Country:
Home Address/Dates:
(past 10 years, attach separate sheet If
necessary)
Telephone #:
Fax#:
Employer/Address/Position/Dates
(past 10 years, attach separate sheet If
necessary):
% Ownership
of Applicant:
(i.e. Shareholder, Officer, General Partner, Managing Member, limited partner, member etc.)
Relationship to Applicant:
References (name, address, telephone number) - include one bank/financial, one business & one personal:
1.
2.
3.
CERTIFICA TIONS
Have you or any legal entity in which you have been an officer, director, member or partner (or in which you have held a management
position or ownership interest greater than 10%) ever (i) been a defendant in civil litigation alleging fraud, deceit or similar claims, (ii) been
convicted of a criminal offense or have a charge currently pending, (iii) filed for protection from creditors under applicable bankruptcy laws,
(iv) been a defaulting party in a foreclosure proceeding, or (v) been the subject of disciplinary action with respect to the suspension or
revocation of, a professional or gaming license? L) NO L) YES If yes, please provide details:
I certify that to the best of my knowledge the statements contained in this Application are true and complete and nothing has been withheld
affecting my reputation and credit standing. In accordance with the Privacy Act, Freedom of Information Act, the Fair Credit Reporting Act,
and any similar federal, state or local statutory or common laws or regulations, I expressly authorize the above-named references, any
credit reporting agency, any law enforcement agency (federal/state/local) and any person, association, firm, company, financial institution,
court system, personnel agency or credit bureau to furnish and release to Hilton Hotels Corporation and/or its representatives, owners,
partners, parents, subsidiaries, affiliates, successors and assigns and each of such entities' officers, directors, agents and employees
(collectively, "Hilton'), any information that is requested including, but not limited to, Information concerning my education, employment
history, financial transactions, credit payment history, civil record, criminal conviction record, legal proceedings or judgments or any other
record or report, and Hilton to request, obtain and use such information for the purpose of conducting any necessary credit and/or
background investigations. I hereby release, indemnify, defend and hold harmless Hilton and any and all other persons or entities,
including without limitation those providing information, from any and all liability for losses, claims, injuries, liabilities, and damages of
whatever kind or nature, whether known or unknown, including without limitation those based upon defamation, invasion of privacy, and
rights of publicity and personality, against any or all of them which may at any time arise or accrue to me or my heirs, successors, parents,
subsidiaries, assigns, officers, directors, employees, agents or other persons or entities claiming by or through me, on account of the
provision of such information or reliance on such information or on other information gathered pursuant thereto and hereto, I hereby
authorize this Individual Participant Information Form, indemnity and release to be shown and delivered to such persons, with a copy of this
Individual Participant Information Form, indemnity and release to be as valid as the original.
SIGNATURE:
DATE:
Page 10 of 11
U.S. fifty states and DC
BUSINESS ENTITY PARTICIPANT INFORMATION
INSTRUCTIONS: Upon request, this form may be required for Applicant entity and each related entity with a 25% or greater direct or indirect ownership
interest in Applicant, and/or a controlling interest in Applicant, i.e. general partner, managing member, etc" regardless of ownership interest.
Entity Name:
("Entity")
Formation
Information:
Date: _/_/_ State/Province:
Country:
Gov't 10:
Address:
Telephone #:
Relationship
to Applicant:
Fax#:
% Ownership
Of Applicant:
(i.e. Shareholder, General Partner, Limited Partner, Managing Member, Member, etc.)
References (name, address, telephone number) - include one bank/financial reference & one business:
1.
2.
3.
CERTIFICATIONS
Has the above referenced Entity or an affiliate of the Entity (or in which the Entity has held a management position or ownership
interest greater than 10%) ever (i) been a defendant in civil litigation alleging fraud, deceit or similar claims, (ii) been convicted of a
criminal offense or have a charge currently pending, (iii) filed for protection from creditors under applicable bankruptcy laws, (iv)
been a defaulting party in a foreclosure proceeding, or (v) been the subject of disciplinary action with respect to the suspension or
revocation of, a professional or gaming license? L.l NO L.l YES If yes, please provide details:
The undersigned hereby certifies that the statements contained in this Application are true and complete and nothing has been withheld
affecting the reputation and credit standing of the Entity. In accordance with the Privacy Act, Freedom of Information Act, the Fair Credit
Reporting Act, and any similar federal, state or local statutory or common laws or regulations, the undersigned authorizes the above-named
references, any credit reporting agency, any law enforcement agency (federal/state/local) and any person, association, firm, company,
financial institution, court system, personnel agency or credit bureau to fumish and release to Hilton Hotels Corporation and/or its
representatives, owners, partners, parents, subsidiaries, affiliates, successors and assigns, and each of such entities' officers, directors,
agents, and employees, (collectively, "Hilton"), any information that is requested including, but not limited to, information concerning the
business and credit history, financial transactions, civil and criminal conviction records, legal proceedings or jUdgments or any other record or
report, and Hilton to request, obtain and use such information for the purpose of conducting any necessary credit and/or background
investigations. The undersigned agrees to release, indemnify, defend and hold harmless Hilton and any and all other persons or entities,
including without limitation those providing information, from any and all liability for losses, claims, injuries, liabilities, and damages of
whatever kind or nature, whether known or unknown, including without limitation those based upon defamation, invasion of privacy, and
rights of publicity and personality, against any or all of them which may at any time arise or accrue to the undersigned or its successors,
parents, subsidiaries, assigns, officers, directors, employees, or agents, on account of the provision of such information or reliance on such
information or on other information gathered pursuant thereto and hereto. The undersigned authorizes this Business Entity Participant
Form, indemnity and release to be shown and delivered to such persons, with a copy of this Business Entity Participant Form, indemnity
and release to be as valid as the original. The undersigned represents and warrants that he/she has the authority to sign this form on
behalf of the Entity.
BUSINESS ENTITY:
[Entity Name]
By:
Name/Title:
Date:
Page 11 of 11
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Strong Year (from page 1)
In the first quarter of 2006, RockBridge
closed and signed over $425 million in
new transactions, more than twice the
amount from the same quarter last year,
and rapidly approaching 2005's full year
total of $500 million. We believe that our
commitment - to our team, to the industry,
and to our sponsors - has enabled us to
continue to deliver quality investment
opportunities during a strong market.
Our sponsors, and others throughout the
industry, recognize that RockBridge has
a comprehensive understanding of the
hospitality sector that has resulted in
sound investments for our company and
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our sponsors, as well as exceptional
performance for our investors. We
continue to focus on our sponsors'
success by properly structuring and
capitalizing (both debt and equity) each
investment. This focus continues to
help us achieve our vision to be the
hospitality industry's partner of choice.
RockBridge's strategy and track record
have allowed us to strengthen existing
relationships as well as cultivate new
ones, resulting in greater opportunities
for everyone, We look forward to continued
growth in the remainder of the year as
well as into the future. [J
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Recent Transactions
Featured Transaction
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RockBridge recently provided $32,2 million in first mortgage financing to recapitalize a three-property portfolio of hotels owned by First Hospitality
Group Pictured above are Hampton Inn-Ann .Arbor, Hampton Inn & Suites-South Bend, and TownePlace Suites-Bloomington.
Investment
First Mortgage I Mezzanine
Brand Location
Three-Hotel Portfolio
G Ann Arbor, MI
1m South Bend, IN
. Bloomington, IN
.\\lImott Lake Mary, FL
l+un:U".~l""n
III Plantation, FL
iii Wichita, KS
Two-Hotel Portfolio
ESrt:.~.ln1t' Tulsa, OK
/(..a4~~~... Tulsa, OK
.. Fayetteville, NC
. Savannah, GA
a~~ Ft. Collins, CO
@ Houston, 1)(
Hilton
.. St Petersburg, FL
Sponsor
First Hospitality Group
Amount
$32.2 million
First Mortgage
First Mortgage
First Mortgage I Mezzanine
First Mortgage
RDA Investments
Magna Hospitality
AG Holdings, LLC
$25,8 million
$7,5 million
$12.5 million
$9,0 million
Bridge Partners
First Mortgage
First Mortgage I Mezzanine
First Mortgage I Mezzanine
InterMountain Management
Northwest Hospitality Group
InterMountain Management
$7.3 million
$12,5 million
$10,9 million
$3.0 million
$4,6 million
Mezzanine
Hospitality Ventures
R DA. Investments
Equity
Big Boost for
Big Brothers Big Sisters
Each year, more than 3,000 community
members and 400 companies and
organ izations support Bowl For Kids'
Sake. This annual Big Brothers Big Sisters
of Central Ohio event is their biggest
fundraiser of the year, and the largest
event of its kind in Ohio, RockBridge has
been the Presenting Sponsor and top
fundraiser for the past three years. In
fact, we had 10 teams this year, helping
raise over $350,000.
Many of our clients supported RockBridge
in our efforts through financial donations
to this worthy event We would like to take
this opportunity to extend a sincere thank
you to those of you that contributed, The
contributions do make a difference! (jj
iJ
Type:
Investment Programs
Purpose:
Geog ra ph ic Ma rkets:
Brand Affiliation:
Brand Scale:
Loan Size:
LTV:
% of Capitalization:
Term:
First Mortgage, Construction, Mezzanine, Equity
Refinance, Acquisition, Development, Reposition / Renovation
Nationwide
Hilton, Marriott, Starwood, IHG, etc.
Mid-scale to Upper -Upscale
First Mortgage / Construction: $5-$50 million
Mezzanine / Equity: $1-$10 million
First Mortgage / Construction: Up to 75%
Mezzanine / Equity: 75%-95010
3-10 years
For more information on our investment programs:
Jim Merkel
(614) 246-2505
Ron Callentine
(614) 246-2520
Mark Crisci
(858) 350-7566
Corporate Offke:
4100 Regent Street, Suite G
Columbus, OH 43219
(614) 246-2400
West Coast Office:
1201 Camino Del Mar, Suite 209
Del Mar (San Diego), CA 92014
(858) 350-7566
www.rockbridgecapitaJ,colll
ID€
IDC DEVELOPMENT GROUP, LLC
DEVELOPMENT & DUE DILIGENCE SERVICES
HOSPITALITY PROJECTS
· The Identification and Acquisition of land most appropriate for successful
hospitality projects is essential. IDC Development provides information
critical to the decision making process including Zoning Requirements, Site
Planning, Conceptual Project Planning, Regulatory Agency Requirements and
a host of additional services described in the attached List of Development
Services,
· A Project Feasibility Analysis includes relevant market study information as
well as data from local sources, IDC Development also provides continual
updates on financial projections through out the project timeline,
· IDC Development leads the effort Capitalize the project. IDe qualifies
potential lenders and obtains the lender financing requirements. Loan terms
are negotiated and the loan package is developed, while securing the
commitment from the financial institution. ME!zZanine lenders are
incorporated into the process, as required, On the Investor development
side, IDC raises outside equity, implements the creation of entities and
produces the partnership documents,
· Constructability Planning and Review ensures the highest value from the
beginning of project planning through completion through proactive planning.
Architectural Planning, Project Conceptualization & Design along with
Construction Document Review are integral to the success of the project.
· IDC Development provides Construction Management during the construction
phase, overseeing quality of craftsmanship and adherence to project
documents, Regular reviews of Construction Progress compared to the
Baseline Schedule are conducted. Monthly Meetings with the general
contractor are held. Reviews of Project Costs and the Review and Approval
of Project Change Orders are included in construction management services.
· Monthly Project Summary Reports are distributed to Lenders and Investors,
The monthly reports include:
· Status of Construction
· Financial Update - Cost to Complete
· Approved Change Orders
· Update on Major Events
· Response to Various Lender & Investor Requests
ID€
IDC DEVELOPMENT GROUP~ LLC
List of Development Services
· Feasibility and Site Analysis
· Comprehensive Planning, Zoning and Rezoning Management
· Site Plan Ordinances, Subdivision Regulations and Building Codes
· Exactions, Infrastructure Enhancements and Fees
· Real Property Law
· Engineering Feasibility
· Preliminary Engineering
· Environmental Regulations
· Environmental Site Assessments
· Environmental Considerations
· Environmental and Natural Resource Management
· Environmental Permits
· Historic and Archaeological Assessment
· Historic Preservation and Archaeology Compliance
· Market Analysis and Economic Feasibility
· Conceptual Design
· Development Patterns and Principles
· Boundary Surveys for Land Development
· Floodplain Studies
. Control Surveys
· Topographic Surveys
· Suburban Street Design
. Storm Drain Design
· Design of Storm Water Management Facilities
· Wastewater Collection
. Waste Water Treatment
· Water Supply and Treatment
. Water Distribution
· Complete Civil Drawings as needed for Site Development
. Schematic Design
. Geospatial Data
. Final Design
· Erosion and Sediment Control
· Plan Submission and Permitting
· Plan Review and Approval Process Management
· Construction Cost Estimating
· Contract Documents and Specifications
· Construction Stake Out Surveys
· Construction and Construction Management
· Provision of Technical Appendices
· Building Permits and Certificate of Occupancy Management
TTV;'
~.
IDC CONSTRUCTION, LLC
NEW HOTEL CONSTRUCTION
· Coordination of all Architectural & Engineering Services is critical to the smooth
progress and success of all construction projects, The rDC Team works to prevent
problems that can slow down a project and also to ensure that clients are getting the
best value for their investment during the design and material selection process,
Having the right profeSSionals on board is essential to minimizing project cost and
schedule,
· rDC provides BUdgeting & Estimating Services, based on compiled cost
information, Actual unit costs are combined with regionally based skilled labor values
and assimilated into realistic cost projections for new construction of hospitality
projects.
· During your Design and Selection Phase, rDC Purchasing provides Value
Engineered Alternatives for the most appropriate products for your project, Our
extensive knowledge of the hospitality industry allows IDC the opportunity to offer
this advice along with our knowledge of standard pricing to ensure we provide the
lowest cost solution to our clients,
· rDC's experience in hospitality renovation has resulted in expertise of our Team's
ability to manage Interior Design Service Coordination, Familiarity with brand
standards along with first hand knowledge of material costs, combined with an
approach focused on value engineering results in the achievement of optimal results
for the best value,
· Franchise Coordination and conformity to Brand Standards are areas of expertise
for rDC Construction. You can rely on IDC's experience and resources to ensure that
all construction related aspects of franchise requirements are met during the
construction phase of your project.
· roc provides a Full Range of Construction Services for new hospitality
construction projects, From Pre-construction Planning to Certificate of Occupancy
and Project Close-out, IDe's team of Estimators, Project Managers, Project
Superintendents, Project Engineers and Administrators are 100% dedicated to the
success of your project,
· A Nationwide Base of Qualified Subcontractors and Suppliers, experienced in
hospitality construction, has been developed and is carefully maintained to support
the needs of IDe's client projects, Experience, insurability, available manpower and
proper licensing are just some of the requirements for a subcontractor to be
considered for an IDC project,
· IDC has qualified General Contractor Licenses in the majority of states where an
examination based license is required.
1000 CHuRcmLL CoURT · WOODSTOCK, GA 30188 . FAX678-2U-ll09. PHONE 678-2U-1110
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enhancing
the guest experience and
turbo-charging the brand
Award-winning Hampton Inn has been a favorite with guests
and investors alike since it was founded 20 years ago, and
changed the way we look at mid-priced hotels, By including
special amenities -like our famous free breakfast - in the room
rate and offering a 100% satisfaction guarantee, Hampton set
new standards for value and consistent, friendly service,
That made Hampton one of the strongest, fastest-growing
brands in the country, And now we're doing it again, Shaking
things up, Raising standards even higher. In fact, we're in the
middle of the single largest and fastest transformation ever
undertaken by a hotel brand. All to dramatically enhance the
guest experience at every Hampton hotel.
Based on two years of extensive research and trial, we're
responding to what guests like about Hampton, and what they
would like us to do better, Our goal is to give our guests a
signature experience whenever they stay at any Hampton Inn or
Hampton Inn & Suites hotel across the network, At the same
time, many of the changes we're making will simplify work for
the property owner and staff,
There's no better time to invest in a Hamptol'1
Hampton continues to be a leading brand in its category, Nc
only was it named the #1 mid-price hotel chain (without fooc
& beverage) by the Business Travel News "Top U,S, Hotel
Chain Survey" in 2003, but we have a plan to make our bran
even better. Make It Hampton represents a brand-new visio
for the future, and the added service, comfort and consisten
are designed to make it even more popular with guests, In
fact, this program is expected to propel the Hampton brand
into unprecedented leadership in the coming decades, Now
your chance to be a part of this exciting brand.
Elevator graphics designed to make your guests smile. New breakfast on the go for travelers on
Expansion, Hampton has expanded at a rate of 70-100 hote
a year, The greatest opportunity for growth lies in the weste
half of the U,S, where Hampton is under-represented,
Three Development Options, The new 52-64-room
Hampton Inn "Hometown" prototype for tertiary markets, a
70-plus-room Hampton Inn prototype for larger markets and
urban areas, and our standard Hampton Inn & Suites
prototype for most other markets.
Put the power of Hilton behind you.
When you franchise with Hilton, you're backed by a name
that's been synonymous with first-class hospitality for nearly
85 years, To make sure you're as comfortable owning a
Hampton franchise as you would be staying in one, we offer
..
a wide range of continuing services and support that begins
long before your first guest checks in,
Business Reports, Hilton provides monthly reports
(available electronically) for your property to help you to
manage your business,
Design and Construction. Site review, design consulting,
referrals to architects and contractors, and monitoring of
construction progress are included,
Communication, We promote open communication
through regional meetings with owners, annual brand
conferences and a franchise advisory council.
Hilton HHonors@, The Hilton HHonors guest reward
program is one of the only programs to let members Double
Dip@ to earn both hotel points for free nights and airline miles
for free flights - for the same stay,
Hotel Performance Support. A unique consultative field
team offers tools and support so your hotel can have the
opportunity to leverage the most from Hilton's worldwide
support programs,
Cross-selling, With a wide array of brands in the Hilton
Family of Hotels, your property could benefit from referrals
from other hotels in the Hilton Family in your area,
Quality Assurance. To help you protect your asset, and the
value of the brand in which you've invested, specialists
evaluate each hotel twice annually with the focus of
maintaining brand integrity, Consultation on your Capital
Replacement program is also provided to ensure your
property continues to be perceived positively by our guests.
Marketing and Sales Support. This includes national sales
and marketing efforts, meeting referrals through Hilton
Commitment to Technology, Our leading-edge,
centralized reservations system supports online bookings
as well as traditional booking methods. Hilton is also
committed to technology in other areas, including online
purchasing and more, OnQ;M our required business
software and hardware system, offers integrated
technology designed to help improve customer service,
enhance operations and maximize your marketing efforts,
Direct,@ national and regional advertising, public relations,
special marketing programs and access to a range of support
materials, such as camera-ready ad slicks, logos, rack
brochures and more.
Call for more information today. See back of brochure
for local contacts, or visit hamptonfranchise.com.
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100
We provide our clients with
Single Source Accountability -
all services under one roof.
IDC Construction, LLC
is devoted to hotel
renovation and construction.
We understand the unique
demands of working in an
operating hotel as well as having a thorough and detailed
understanding of brand standards. IDC provides the specialized
knowledge and services required to support successful
renovation and new construction projects,
IDC's Team of hospitality professionals will meet your renovation
needs by providing all services and capabilities required to
complete your hotel renovations, including:
· Budgeting & Estimating / Value Engineering
· Interior Design & Installation Documents
· Franchise Coordination & City Permitting
· Total Construction Project Management
· FF&E Installation & Occupancy Coordination
IDC can assess the project, prepare the construction documents
and provide you with our proposal to successfully complete your
requirements on time and on budget while being sensitive to the
special needs of your hotel staff and guests.
WE DO IT ALL.
1000 Churchill Court, Woodstock, GA 30188 I Phone: 678-213-1110 I Fax: 678-213-1109
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In addition to being the largest
resort in the Florida Keys and
being listed on the National
Historic Register, Casa Marina
is an exceptionally striking
property, IDC was able to
provide this superb location with
a comprehensive renovation of
the resort's suites, guest rooms,
common areas, pool, ballroom
and building exterior. Each step
was carefUlly orchestrated,
al!owing for the resort to remain
operational throughout the
construction schedule. The result
was a world class renovation
that restored splendor to this
landmark property.
IDe PROVIDES TURNKEY CONSTRUCTION
SERVICES TO WORLD CLASS PROPERTIES.
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REACH RESORT
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IDC Construction completed a
sweeping modernization of this
boutique resort located in Old
Town Key West. Contemporary
finishes and furnishings create an
instant return on investment for
guests in this chic, Caribbean
setting. Significant improvements
and upgrades were made to the
guest rooms, common areas,
exteriors, pool and landscaping.
The changes made by IDC
Construction have enhanced the
resort experience and popUlarity
at this well-known getaway,
IDe MAXIMIZES YOUR MODERNIZATION
INVESTMENT_
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1000 Churchill Court, Woodstock, GA 30188 I Phone: 678-213-1110 I Fax: 678-213-1109
100
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In addition to understanding the
unique requirements of hotel
renovation and modernization,
IDC is deeply experienced in
post-disaster property stabilization
and rehabilitation, We combine our
knowledge of brand standards and
building codes with a sense of
urgency to make your property
operational and beautiful in as
short a time as possible, Expertise
in structural and finish systems,
along with our understanding of
the hospitality industry, places IDC
as leaders in our field,
PRODUCING EXCELLENT RESULTS UNDER
CHALLENGING CIRCUMSTANCES,
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1000 Chu rchill Court, Woodstock, GA 30188 I Phone: 678-213-1110 I Fax: 678-213-1109
BEACHF RONT RESORTS
100
IDC applies knowledge gained
from diverse construction
experience on beachfront
properties to respond to the
challenges presented on each
coastal project. From waterfront
sitework and landscaping to
guestroom and common area
modernization, IDC keeps a
sharp focus on guest comfort
and attention to detail. We work
with the resort management
and owner team to coordinate
activity and proactively resolve
construction issues.
THE IDe TEAM DELIVERS THE
QUALITY YOU AND YOUR GUESTS EXPECT
-ON BUDGET AND ON SCHEDULE,
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1000 Churchill Court, Woodstock, GA 30188 I Phone: 678-213-1110 I Fax: 678-213-1109
Photographs courtesy of LXR Luxury Resorts & Hotels.
100
UPSCALE HOTELS
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IDC provides nationwide
construction services, furnishing
our clients with consistent quality
and dependability for their
renovation projects. Whether your
look is traditional or trendy, IDC
delivers exceptional results.
We have developed specialized
relationships with subcontractors
who understand the mission to
achieve brand standard quality
within the necessary timeframe
and project budget.
You CAN RELY ON THE IDC TEAM TO
BRING A THOROUGH UNDERSTANDING
OF BRAND STANDARDS TO ALL MAJOR
FLAG PROPERTIES,
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Photographs courtesy of LXR Luxury Resorts & HotF'/s
URBAN
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The demands of high-traffic,
business and luxury class urban
hotels present unique challenges
when it is time for renovation.
IDC understands how to manage
logistics in urban environments
and ensure smooth progress of
open hotel phased renovation.
Trust IDC for everything from
managing your construction
schedule to providing solutions
for the staging of FF&E, all while
being as invisible as possible,
IDC IS YOUR SINGLE SOURCE
FOR REINVIGORATING URBAN
HOTEL PROPERTIES.
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1000 Churchill Court, Woodstock, GA 30188 , Phone: 678-213-1110 I Fax: 678-213-1109
100
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IDC DEVELOPMENT GROUP, LLC
Response to Request for Proposals
for
Development, Construction and Management of a Hotel
at
Marathon Airport
Monroe County, Florida
Presented by
IDC Development Group, LLC
1004 Churchill Court
Woodstock, GA 30188
RECEIVED JUN 2 6 2~
100
IDC DEVELOPMENT GROUP, LLC
Part A - General Information
1. Executive Summary
The concept proposed for development, construction and management of a hotel at the
Marathon Airport, Monroe County, Florida is a Hampton Inn comprised of 90 guest rooms. The
Hampton Inn is a nationally branded, high quality hotel known to both leisure and business
traveling populations,
Improvements featured in this proposal include a three story structure above ground level
parking as well as a swimming pool, parking, and associated landscaping.
Regarding the Level of Investment, we expect the Total Cost to be $15,200,000.
Proposed Operational Plans, as described in Part B - Technical Information, are based upon
proven success of the Hilton Family brands which are supported by a systemic approach to
creating and maintaining an exceptional guest experience. The expertise of Mr. Davis, Mr.
Williams and Mr. Flanders have in development, construction and hotel operations are also
fundamental elements to the this proposal.
As described in Part C - Financial Information, IDC Development Group has detailed a financial
plan for the development, construction and operational management of the proposed concept.
Along with this, a proposal for the base rent and percentage rent has been included, correlating
to the number of proposed guest rooms.
2. Narrative Description
IDC Development Group is proposing the development of a Hampton Inn for the Marathon
Airport. This is based both on our extensive background and experience with Hilton as well as
the quality of the Hampton brand. We have experience with successfully building and operating
Hampton Inn along with other brands within the Hilton Family of Hotels.
Hampton accounts for approximately 40% of proposed hotels in the Hilton development
pipeline. Within just over two decades of its founding, Hampton has grown to over 1,500
locations. It is a "Lighthouse Brand" that consistently ranks among the top of the Mid Scale
Limited Service hotels by J.D. Power. In 2007, Hampton was named by Success Magazine as
one of the "10 Franchises We Love" due to their fast growing business and position as an
industry leader. Hampton Inn is more upscale than a traditional Hampton Inn, having the
flexibility to serve both leisure and business guests.
Hampton Inn provides a complementary "On the House" hot breakfast, as well as "On the Run
Breakfast Bags". There is also a gift and convenience shop that offers food and drinks.
Meeting rooms are available with catered food. There is no proposed franchised food or retail
concepts. There are no alcoholic beverage outlets.
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 2
100
IDC DEVELOPMENT GROUP. LLC
The development of a Hampton Inn is subject to a feasibility study by Hilton Hotel Corporation
and formal approval of the site plan. This is consistent with the requirements of all hotel
franchise applications.
3. Management Company
It will be IDe Development Group's intent to engage Hospitality Ventures as the management
company for the Hampton Inn. Hospitality Ventures is a privately owned, fully-integrated hotel
ownership and management organization based in Atlanta, Georgia. The company was formed
in 2001 and currently owns and operates 12 hotels located in 10 states. Eleven hotels currently
operate as Hilton or Marriott brands. The senior leadership team has experience owning and
managing hotel portfolios that range in size from one to 143 properties. Further information
regarding Hospitality Ventures qualifications is included under the "Other Related Information"
section of this RFP.
4. Experience Statement
While each member of IDe Development Group has strong experience in the areas of
Development, Operation and Management of hospitality properties, we provide the following
information regarding the individual areas of strength for proposed sponsors. Detailed resumes
for each of the members have also been included in this response.
Development - Sam Davis
Mr. Davis is very experienced in the development process for a wide range of hospitality
products and markets. Due diligence and preconstruction development of property with the
potential for successful performance in the hospitality market has been a key focus of Mr. Davis'
professional experience for over twenty years.
A select list of projects resulting from Mr, Davis' development efforts include:
. Marriott - Denver Airport
. Hilton Garden Inn - Rio Rancho, NM
. Hampton Inn - Norcross, GA
Please see Mr. Davis' resume for additional detail, included in this proposal.
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 3
100
IDC DEVELOPMENT GROUP, LLC
Construction - Gary Williams
Hospitality construction has been the core of Gary Williams's professional experience for over
two decades. The breadth and depth of Mr, Williams experience has provided him with
exposure to many challenging hotel projects.
Mr, Williams' areas of expertise include constructability review and all preconstruction
processes, construction methodology and sequencing, potential obstacle anticipation and
problem-solving through project completion, hotel flag and franchise inspections and turnover,
Mr. Williams also has extensive knowledge of construction in the Marathon having just finished
major renovations at the Cas a Marina and Reach Resort.
Please see Mr. Williams' resume for additional detail, included in this proposal.
Operations and Management - Robert Flanders
Robert Flanders' career has been dedicated to the operations and management of various hotel
properties for over twenty years. Mr. Flanders developed his hospitality operations career by
fulfilling the responsibilities of various positions on hotel management teams, progressing to
executive vice president of operation for a hotel company that operated 53 hotels ranging from
78 to 300 guest rooms. He had partnership roles with this hotel ownership group of properties.
Mr. Flanders is committed to a comprehensive, systemic approach to hotel operations and
management, resulting in high levels of customer satisfaction and providing quality hotel
accommodations.
Please see Mr. Flanders' resume for additional detail, included in this proposal.
5. Agreement Terms
IDC Development would propose the following base terms and option terms for the lease:
1. Term of lease shall be 25 years from the date that construction begins on this parcel
2. Three (3) 25 year options shall be provided to the proposer at the option of the proposer
with no change in the financial terms of the lease.
3. No real estate or personal property taxes shall be imposed upon the lessee during the
term of this lease.
Agreement terms are subject to further clarification and negotiation.
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 4
roo
IDC DEVELOPMENT GROUP, LLC
Part B - Technical Information
1. Total Number of Rooms by Room Type
a. Kings - 37
b. Double - 42
c. ADA Kings - 5
d. ADA Double - 6
2. Total Floor Area of Hotel
a, 47,982 sq ft of building area
3. Number of Proposed Parking Space
a. All Parking will be on grade
b. Design calls for utilizing space underneath the building for a portion of each
parking space where practical
c. 92 standard parking spaces
d. 5 accessible parking spaces
4. Square Feet of Retail, Food, and Beverage Space
a. 1,200 sq ft of food and beverage space
b. 103 sq ft of retail/suite shop space
5. Square Feet of Meeting Space
a. 750 sq ft
6. Amenities
a. All Hampton Inn feature a swimming pool, exercise room, gift and convenience
shop, and guest laundry. Business amenities are also available at no additional
cost, including copying, faxing, high-speed internet in all rooms, complimentary
local calls and long distance availability. A padded lap desk, coffee maker, iron
and ironing board are also found in all rooms.
b. We will provide a shuttle van for transportation to local Marathon attractions,
c. There will also be bicycle and moped rentals available on site.
d. Exercise room 350 sq ft
e. Outdoor pool 648 sq ft
7. Access Improvements
a. Nothing proposed
8. Conceptual Plans
a. In planning and review stage
Part B - Technical Information, continued:
9. Interface with EOc
a. Emergency Operations Center shall be contained on this parcel of land
b. Site plan will be developed to meet the needs of the Emergency Operations
Center
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 5
ID€
IDC DEVELOPMENT GROUP, LLC
10. Operational Plans
· The high recognition of the Hampton Inn brand will create an instant element of reliable
quality for the traveling and leisure population in the area of the Marathon Airport, Hilton
Family brands represent an internationally well-known standard of an exceptional
hospitality experience.
· As a part of the Hilton Family of brands, Hampton Inn franchisees are held to a very high
standard or processes and procedures to ensure that commitment to guest satisfaction
is top priority along with the overall supervision, management and operation of the
property.
· Commitment to serving the special needs of the Airport and its community will be
integral to the success of any hospitality establishment in the location related to this
proposal. The members of IDC Development Group are familiar with the unique aspects
of airport area communities and will ensure that sensitivity to special needs continue
through the term of the Agreement.
· IDC Development Group is committed to providing opportunities to Disadvantaged
Business Enterprises in each phase of the development, construction and operational
management of the proposed hotel property. If selected to proceed beyond the proposal
stage, we will request a list of local DBE entities from area resources in order to invite
participation in an open and equitable environment. IDC Development Group will be
pleased to submit an affirmative action plan related to the project at the appropriate time.
· All Hampton Inn insure the satisfaction of the guests with a "100% Hampton Guarantee".
This means that Hampton Inn will do everything necessary to provide a high level of
guest satisfaction, or the guest will not be asked to pay. As a testament to the high level
of service, less than half of 1 % of revenue is paid out through the guarantee, Research
shows that for every $1 spent on reimbursing a guest, $7 is gained through return
business.
· Hampton Inn benefits from being a member of the Hilton Family of hotels. As a
participant in the Hilton HHonors program, members can earn hotel points at more than
2,700 Hilton Family hotels worldwide and with more than 50 airline partners,
· An additional benefit of being a member of the Hilton Family of hotels is the use of the
award winning "Dna" Customer Relationship Management (CRM) technology, Guest
information is shared among the entire Hilton Family of hotels, which creates an
experience especially tailored to meet the needs of the guests. This includes:
customized welcome messages, personalized amenities, guest preferences, as well as
online confirmation and check-in options. The Dna system allows cross-selling of
brands between other Hilton Family brands when one is unavailable.
· Hampton provides a "Hotel Performance Support Team", which is composed of
approximately 40 experienced hotel consultants to work individually with properties to
help guarantee maximized revenue performance, customer satisfaction and team
training and cohesiveness.
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 6
ID€
IDC DEVELOPMENT GROUP. LLC
· In addition to all of these advantages, Hampton Inn also benefits from being a member
of the Hilton Family of Hotels due to national advertising and sales campaigns through
outlets such as CNN and USA Today, Local marketing programs are also made easy by
having access to a complete array of collateral brochures, rack cards, camera-ready
advertising slicks and other,
· Owners receive discounts on OAG, HTI, Yellow Pages and AAA advertising, as well as
with agencies to place the advertising. There are also discounts on
Sabrevision/Spectrum-Apollo headlines. Direct mail packages are available, which can
be utilized with database information gathered from Hampton Inn computers.
· IDC Development Group's intent would be to engage Hospitality Ventures as the
management company for this hotel. Hospitality Ventures executives have been
managing hotels for over 25 years. Their current portfolio consists of multiple Hilton and
Marriott branded hotels. The members of IDC Development Group have maintained a
business relationship with Robert Cole, CEO of Hospitality Ventures, dating back to
1984.
· Various marketing and promotional efforts will be utilized to ensure the success of the
hotel. Aside from the vast sales and marketing benefits that Hilton provides, a dedicated
sales professional will be hired to execute the hotel sales and marketing plan. This
annual plan will include co-operative advertising with the Chamber of Commerce, Airport
Authority, and Airlines. Direct sales efforts will target travel agents, both national and,
local and regional corporations, government and leisure travelers.
1004 CHURCHILL COURT · WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 7
100
IDC DEVELOPMENT GROUP, LLC
Part C - Financial Information
4. Total Estimated Development Cost
· See Exhibit A Development Cost section
5. Financing Plan for Development
· IDC Development Group along with its related parties has completed multiple
hotel financing transactions. We have existing relationships with local, regional
and national hotel lenders.
· For this specific transaction, it is IDC Development Group's intent to partner
Rockbridge Capital. Rockbridge Capital is a lending source that provides
construction financing, first mortgage financing and mezzanine funding for hotel
projects, Our relationship with the executives of Rockbridge Capital extends over
10 years and includes total hotel financing in excess of $100,000,000 over this
time period, Further information on Rockbridge Capital is contained under the
"Other Related Information" section of this RFP.
6. Itemized Estimate to Develop Concept
· See Exhibit A Construction Cost section
· The anticipated construction time for the project is 12 months or less. For
purposes of this proposal, IDC Development has projected a construction start
date of January 1, 2009 with completion by December 31, 2009,
7. Estimated Number of Permanent Employees and Associate Salary
. See Exhibit B
8. Proposed Base Rent and Percentage of Gross Receipts
IDC Development proposes the following terms:
· The base rent and percentage of gross receipts is directly correlated to the
number of guest rooms that can be built on this site. Certain assumptions have
been made by the IDC Development and Fruchtman Architects. Under these
assumptions our conceptual plans show 90 hotel guest rooms,
· Proposed minimum base rent shall be $70,000 per year payable in monthly
installments of $5,833. The first payment to start on the 3rd full month of
operations.
· Proposed percentage of Gross Receipts shall be 2% of total revenue as defined
as within the request for proposal dated from the Monroe County Engineer.
Minimum rent shall be paid monthly with any overage rent being calculated
based on each calendar year and paid within 20 days of December 31st,
· No real estate or personal property taxes shall be imposed upon the lessee
during the time of this lease.
9. Service Pricing
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 8
100
IDC DEVELOPMENT GROUP. LLC
. The hotel will have two primary room types: Standard King Guest Room and
Standard Double Guest Room. The market data suggests that the Standard
Guest Rooms "best available price" will range between $150 and $200. These
rates will be subject to change during the different demand seasons and during
special events.
10. Surety
. No bond or form of surety has been cancelled or forfeited.
Part 0 - Other Related Information
. Upper Florida Key's Hotel Star Report
1004 CHURCHILL COURT . WOODSTOCK, GA 30188 . FAX 678-213-5261 . PHONE 678-213-5267 9
ESTIl\IA TEn nEVELOPMENT COS
Number of Rooms
construction Period (number of months)
construction Start
construction End
Site and Building Cost
FF&E
Operation Supplies
Construction Cost
DEVELOPMENT COSTS
Site Planning (Civil, Survey, Etc)
ArchitecturaVInterior DesignlMEP Fees
Lenders Consultants Fees
Environmental & Soil Testing
AppraisallMarket Study
Legal Fees
Title Insurance
Permit Fees and Impact Fees (Waived)
Builders Risk
Insurance
Franchise Fee
General & Administrative
Miscellaneous
Pre-Opening Startup Costs
Working Capital/Operating Reserve
Construction Interest
Contingency
Subtotal before Lenders Fee
Development Fee
Subtotal before Lenders Fees
Lenders Fee
TOTAL SOFT COSTS
TOTAL ACQUISITION COSTS
Hampton Inn
Marathon, FL
90
12
Jan-09
Dec-09
TOTAL COSTS
47,982 sq ft
90 Room
90 Room
$131,208
$ 210
$ 18,000
1250
I
10,076,239
1,620,000
112,500
11,808,7391
$75,000
$550,000
$30,000
$25,000
$50,000
$125,000
$50,000
$0
$212,808
$100,762
$50,000
$50,000
$50,000
$150,000
$95,000
$640,990
I 3.0%1 $354,262
$2,608,822
14.0%1 $576,702
$3,185,525
12,0%1 $210,000
$37,728
$3,395,525
$168,936
$15,204,264
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Formal submission in response to:
Request For Proposal
Development, Construction and Management of Hotel
at Key West International Airport
June 4, 2008
Aimbridge
HospitalitySM
Champ
Hospitality
STARWOOD
Ed Leuzarder VP Development
Southeast and Caribbean
March 19, 2008
City of Key West
RFP Selection Committee
P.O. Box 1409
Key West, FL 33041
Re: Proposed ELEMENT Hotel at the Key West Airport
Dear City of Key West and the RFP Selection Committee:
Thank you for inviting Starwood Hotels and Resorts Worldwide, Inc. ("Starwood") and Champ
Hospitality, L.P. to respond to your Request for Proposal ("RFP") to franchise the proposed
ELEMENT Hotel in Key West, Florida. Starwood remains extremely excited about the
prospect of having the opportunity to brand this great project.
Over the last few weeks, we have been diligently working with the Champ Hospitality to
ensure we were presenting the right Starwood Hotels & Resorts brand and that we were
aligning ourselves with the right team. Weare very confident that this proposal presenting the
ELEMENT Hotel brand and Champ Hospitality, L.P. is a winning combination.
Starwood is proposing the ELEMENT Hotel brand, Inspired by Westin, for the hotel, one of
the leading brands for high-quality hotels throughout the world. Starwood is extremely
confident that our brand coupled with Starwood's programs and systems has the potential to
significantly benefit the overall market and this location.
Given our global representation across 80 countries, loyal customers around the world are
captured through the dominance of programs like Starwood Preferred Guest@ (our frequent
guest program); through relationships developed by our over 200 sales specialists in over 30
Global Sales Offices in 22 countries; and through the crucial networking of relationships
throughout the distribution system. In 2007, Starwood's marketing and distribution systems
(including Central Reservations Organization, Global Distribution Systems and Global Sales
Organization) delivered over $3 billion in room revenue to Starwood properties worldwide.
Weare looking forward to a meeting to present our credentials and answer any and all your
questions. Please contact me at 770-857-2037 if you have questions or require additional
FOUa. 'l POINTS
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600 GALLERIA PARKWAY, SUITE 1700, ATlANTA, GEORGIA, 30339
T 770.857.2037
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Page 2
information or clarification regarding our team response. Once again, thank you for allowing
us to present ELEMENT Hotel brand for this fantastic project.
Sincerely,
U~rK
Ed Leuzarder
Vice President Select Service Development
Southeast & Caribbean
Starwood Hotels & Resorts
600 Galleria Parkway
Suite 1700
Atlanta, GA 30339
CC: Joseph H. Champ
President
Champ Hospitality, L.P.
4100 Midway Road, Ste 2115
Carrollton, TX 75007
Charlie J. Maas
Vice President, Development & Acquisitions
Champ Hospitality, L.P.
4100 Midway Road, Ste 2115
Carrollton, TX 75007
FOUR\POlHTS. illJ' ::&MERIOJEN .'. .
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600 GALLERIA PARKWAY, SUITE 1700, ATLANTA, GEORGIA, 30339 T 770.857.2037 F 770.857.2042
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PROPOSAL FORM
PROPOSAL TO:
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
c/o PURCHASING DEPARTMENT
1100 SIMONTON STREET
ROOM 1-213
KEY WEST, FLORIDA 33040
PROPOSAL FROM:
Charlie Maas
Champ Hospitality, LP
4100 Midway Road, Suite 2115, Carrollton, IX 75007
The undersigned, having carefully examined the Work and reference Drawings, Specifications,
Proposal, and Addenda thereto and other Documents for the Development, Construction and
Management of:
HOTEL(S) AT KEY WEST INTERNATIONAL AIRPORT AND FLORIDA KEYS
MARATHON AIRPORT IN MONROE COUNTY, FLORIDA
and having carefully examined the documents and site where the Work is to be performed, having
become familiar with all local conditions including labor affecting the cost thereof, and having
familiarized himself with material availability, Federal, State, and Local laws, ordinances, rules and
regulations affecting performance of the Work, does hereby propose to furnish all labor, mechanics,
superintendents, tools, material, equipment, transportation services, and all incidentals necessary to
perform and complete said Work and work incidental hereto, in a workman-like manner, in
conformance with said Drawings, Specifications, and other Documents including Addenda issued
thereto.
The undersigned further certifies that he has personally inspected the actual location of where the
Work is to be performed, together with the local sources of supply and that he understands the
conditions under which the Work is to be performed. The successful Proposer shall assume the risk
of any and all costs and delays arising from the existence of any subsurface or other latent physical
condition which could be reasonably anticipated by reference to documentary information provided
and made available, and from inspection and examination of the site.
I acknowledge receipt of Addenda No.(s)
No. -L-Dated
No. Dated
No. Dated
No. Dated
May 1. 2008
11
I have included in the Proposal the following documents:
i. Proposal Form
ii. Non-Collusion Affidavit
iii. Lobbying and Conflict of Interest Clause
IV. Drug-Free Workplace Form
v. Insurance Agent and Bidder's Statements
VI. Demonstration of Rights to Develop Documentation
'lII. ;\dElitiol'lal infunuati6n Itcn1~ 1 tmotl~h 10
Mailing Address:
Champ Hospitality, LP
4100 Midway Road, Suite 2115
Carrollton, Texas 75007
Phone Number:
214-295-3575
Date: ~
Signed:
{~~~
Charlie Maas
(N ame)
VP, Development & Acquisitions
(Title)
Witness:
(Seal)
12
NON-COLLUSION AFFIDAVIT
I, Charlie Maas of the city Dallas
to law on my oath, and under penalty of perjury, depose and say that:
STATE OF:
COUNTY OF:
according
1.
I am Vice President of the firm of Champ Hospitality LP,
the Proposer making the Proposal for the project described in the notice for calling
for proposals for: Hotel in Key West International Airport
and that I executed the said proposal with full authority to do so;
2.
The prices in this Proposal have been arrived at independently without collusion,
consultation, communication or agreement for the purpose of restricting competition,
as to any matter relating to such prices with any other Proposer(s) or with any
competitor;
3.
Unless otherwise required by law, the prices which have been quoted in this proposal
have not been knowingly disclosed by the Proposer( s) and will not knowingly be
disclosed by the Proposer( s) prior to bid opening, directly or indirectly, to any other
Proposer(s) or to any competitor; and
4.
No attempt has been made or will be made by the Proposer(s) to induce any other
person, partnership or corporation to submit, or not to submit, a Proposal for the
purpose of restricting competition; and
5.
~~'re)
ts contained in this affidavit are true and correct, and made with full
of aid oject.
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PERSONALL Y APPEARED BEFORE ME, the undersigned authority, UlGAL-e ~ l1'tJrw
who, after first being sworn by me, (name of individual signing) affixed hislher
signature in the spa{Brovided above on this ?rr of day of ~'t/1..2..-
,20 < . '
NO\~~~~LItl~ ~/,,:JoI~
CJvho 3Il20/0
My commission expires:
.- -- -- -
13
@)
CONNIE RAUSCHER
Mv CommlasIon ExpHI
July Sl, 2010
~
LOBBYING AND CONFLICT OF INTEREST CLAUSE
SWORN STATEMENT UNDER ORDINANCE NO. 010-1990
MONROE COUNTY, FLORIDA
ETHICS CLAUSE
"
Champ Hospitality, LP
(Company)
"
" warrants that he/it has not employed, retained or otherwise had act on his/its behalf any
former County officer or employee in violation of Section 2 of Ordinance No. 010-1990 or any
County officer or employee in violation of Section 3 of Ordinance No. 010-1990. For breach or
violation of this provision the County may, in its discretion, terminate this contract without liability
and may also, in its discretion, deduct from the contract or purchase price, or otherwise recover, the
full amount of any fee, commission, percentage, ift, consideration paid to the former County
officer or employee".
STATE OF: \.'7)..fCU
COUNTY OF: ('jJfJ,j) p t~
Subscribed and sworn to (or affirmed) before me on ~ 3 / ) ()() B
(date)
He/She is personally known
as
~1AJ. ~c;//l.9-(
NOTARY PUBLIC
My commission expires:
~7 31"2010
4@J
-
CONNIE RAUscHER
My ConvnIuIon ElCJ)Ilw
JUy 31,2010
~
14
DRUG-FREE WORKPLACE FORM
The undersigned vendor in accordance with Florida Statute 287.087 hereby certifies that:
Champ Hospitality, LP
(Name of Business)
1. Publishes a statement notifying employees that the unlawful manufacture, distribution,
dispensing, possession, or use of a controlled substance is prohibited in the workplace and
specifying the actions that will be taken against employees for violations of such prohibition.
2. Informs employees about the dangers of drug abuse in the workplace, the business's policy
of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee
assistance programs, and the penalties that may be imposed upon employees for drug abuse
violations.
3. Gives each employee engaged in providing the commodities or contractual services that are
under bid a copy of the statement specified in subsection (1).
4. In the statement specified in subsection (1), notifies the employees that, as a condition of
working on the commodities or contractual services that are under bid, the employee will abide by
the terms of the statement and will notify the employer of any conviction of, or plea of guilty or
nolo contendere to, any violation of Chapter 893 (Florida Statutes) or of any controlled substance
law of the United States or any state, for a violation occurring in the workplace no later than five (5)
days after such conviction.
5. Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or
rehabilitation program if such is available in the employee's community, or any employee who is so
convicted.
6. Makes a good faith effort to continue to maintain a drug-free workplace through
implementation of this section.
As the person authorized to sign the statement, I certify that this firm complies fully with the above
requirements. ~l~
Proposer's Signature
f3p ~are
15
PROPOSER'S INSURANCE AND INDEMNIFICATION STATEMENT
INSURANCE REQUIREMENTS
Worker's Compensation
Employers Liability
Statutory Limits
$500,000/500,000/500,000
General Liability, including
Premise Operation
Blanket Contractual
Expanded Definition of Property Damage
Products and Completed Operations
Personal Injury
Underground, Explosion and Collapse (XCU)
$5,000,000 Combined Single Limit
Vehicle Liability (Owned, non-owned, and hired vehicles)
$500,000 per Person
$1,000,000 per Occurrence
$100,000 Property Damage
$1,000,000 combined Single Limit
Builders' Risk
Proposer to Provide Builder's Risk
INDEMNIFICA TION AND HOLD HARMLESS FOR PROPOSERS AND SUBCONTRACTORS
The Proposer covenants and agrees to indemnifY and hold harmless Monroe County Board of
County Commissioners from any and all claims for bodily injury (including death), personal injury,
and property damage (including property owned by Monroe County) and any other losses, damage,
and expenses (including attorney's fees, court costs and expenses) which arise out of, in connection
with, or by reason of services provided by the Proposer or any of its Subcontractor(s) in any tier,
occasioned by the negligence, errors, or other wrongful act or omission of the Proposer or its
Subcontractor(s) in any tier, their employees, or agents.
In the event the completion of the project (to include the work of others) is delayed or suspended as
a result of the Proposer's failure to purchase or maintain the required insurance, the Proposer shall
indemnifY the County from any and all increased expenses resulting from such delay.
The first ten dollars ($10.00) of remuneration paid to the Proposer is for the indemnification
provided for above.
The extent of liability is in no way limited to, reduced, or lessened by the insurance requirements
contained elsewhere within this agreement.
16
PROPOSER'S STATEMENT
I understand the insurance that will be mandatory if awarded the contract and will comply in full
with all the requirements.
s(lJI;~
Charlie Maas
Proposer
INSURANCE AGENT'S STATEMENT
I have reviewed the above requirements with the Proposer named above. The following deductibles
apply to the corresponding policy.
POLICY DEDUCTIBLES
Liability policies are
Occurrence
Claims Made
Insurance Agency Signature
17
II
Aimbridge
Hospitality~
-CONFIDENTIAL-
Contact Information
Joe Champ
214-550-5539
jchamp@champhospitality.com
Charlie J. Maas
214-295-3575
cmaas@champhospitality.com
Champ
Hospitality"
Champ Hospitality, L.P.
4100 Midway Road 1 Suite 21151 Carrollton, Texas 75007
Main: 214.432.9559 1 Fax: 214.295.3576
1
Table of Contents
A. General Information
1. Executive Summary....................................................................................... 3
2. Narrative Description..................................................................................... 3
3. Management Company - Aimbridge Hospitality
Executive Overview....................................................................................... 5
Aimbridge Portfolio ....................................................................................... 7
Executive Team Bios..................................................................................... 8
Corporate Background................................................................................. 11
Operational Philosophy................................................................................ 12
Starwood Preferred Management Company................................................ 17
4. Experience Statement - Champ Hospitality................................................. 17
Executive Team........................................................................................... 18
Current Projects .......................................................................................... 19
Representative Projects............................................................................... 20
Additional Professionals
Leo A. Daly - Architecture........................................................................... 21
I BI Group - Planning, Civil Engineering ...................................................... 21
JF Capital Advisors...................................................................................... 21
5. Agreement Terms........................................................................................ 24
B. Technical Information
Hotel Overview.................................................................................................. 24
Renderings........................................................................................................ 25
c. Financial Information
Development Costs........................................................................................... 26
Financing Plans................................................................................................. 26
Development Timeline....................................................................................... 26
Proposed Staffing Plan...................................................................................... 27
Operating Pro Forma......................................................................................... 28
2
A. General Information
1. Executive Summary
Champ Hospitality, Aimbridge Hospitality and JF Capital are proposing to develop and manage a 105-
room element by Westin Hotel on the subject parcel. The hotel will have a mix of one bedroom suites,
standard king, studio king and studio double queen rooms. All rooms will have oversized balconies and
ocean views. There will be an outdoor swimming pool with Palapa style bar and restaurant. The hotel
will have an investment of approximately $20,000,000. The partnership will finance the construction of
the hotel with a combination of debt and equity as required by current market conditions. The partnership
proposes to lease the land for a minimum period of 50 years with an automatic option of an additional 50-
year extension.
2. Narrative Description
The Development Team is comprised of firms and individuals with highly
complementary competencies in hospitality management, development, financing
and a long history of working together. Joe Champ of Champ Hospitality, prior
Executive Development Officer for both Wyndham and Starwood, will oversee the
hotel development. Champ Hospitality is a Preferred Starwood Developer and is
currently constructing five W Hotel aloft hotels in Texas, with another five W aloft
hotels and Westin inspired element hotels also under development. As a Starwood
Preferred Management Company, Aimbridge Hospitality, a Dallas-based hospitality
investment and management firm with 40 hotels nationwide currently under
management, will manage the newly developed hotel. JF Capital Advisors, whose
principals have over $10 billion of experience in hospitality mergers & acquisitions
and capital market transactions, will oversee the project's initial debt and equity
financing.
element
INSPIRED BY WEsrIN"
After an extensive review of the overall Key West market and specifically the Key West Airport
opportunity, we feel our program best utilizes the character of the site. We have chosen to work with the
element by Westin, a newly developed, next generation extended stay brand which is being actively rolled
out by Starwood Hotel and Resorts. Element is an upscale, extended-stay hotel that will be LEED
Certified and position to take advantage of the well-recognized Westin brand. Inspired by the core
values of the successful Westin brand - personal, instinctive and renewal - element is a wholly different
hotel combining modern design, smart thinking, clever use of space and upscale amenities.
This new brand promises to make guests' experience rich and fulfilling, no matter how long, or short, the
visit. What's more, element offers many of the features and amenities that has made Westin so popular.
Decidedly modern and more upscale than most extended stay hotels, element is designed to provide
guests with a space to live their lives as they wish, at their own pace.
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We feel the selected brand, in concert with service and restaurant oriented retailing, best utilizes the
character of the site and meets requirements expressed by Monroe County to provide travelers to the
Keys and patrons of the Key West International Airport with an upscale hotel, while maximizing the
economic development of, and income generation to the Airport. Featured amenities for the hotel will
include outdoor swimming pool, Palapa style bar, meeting room, and barbecue area, oversize spa
showers, under building parking, in room stove, refrigerator, microwave and dishwasher. Element offers
guests an innovative product that combines upscale amenities, chic and modern design, and reasonable
room rates in an environment that is sophisticated yet accessible.
Extended-Stay Hotel Business Strategy
Another major benefit of associating with a
Starwood brand is Starwood's well-respected
member rewards program. We expect to generate
a rather significant source of demand through
Starwood's Preferred StarPoints member loyalty
program. In many markets, Starwood's program
has provided branded hotels with more than 50% of
their occupied room-nights. The ability to combine
Starwood's loyalty program with other frequent
consumer programs has made this program very
attractive to travelers, particularly those who seek
the Westin experience, but may have to spend
within the more limited parameters of a travel
budget.
About Starwood Hotels and Resorts
Central Marketing Delivery drives 55% of
room revenue in North America
% room revenue in 2007(1)
60%
50%
.
40%
30%
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20%
10%
0%
Call centers GDS
MARS
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TOTAL
$4.4 billion in worldwide revenue in 2007
Same Store, Active NAD properties (all brands)
ource: Central Marketing Delivery, 2007
Starwood is a NYSE listed, International Hotel Franchising and Development Company with over 845
hotels around the world. They have 413 hotels and resorts in North America, 259 in Europe, Africa and
the Middle East and 54 in Latin America. The hotels are operated under the brand names of Sheraton,
Four Points by Sheraton, St Regis, Le Meridien, Luxury Collection, Westin, W, aloft and element.
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3. Management Company - Aimbridge Hospitality
Executive Overview
Aimbridge Hospitality is a hotel real estate and management company created to identify investment
opportunities throughout the United States. Although relatively young, Aimbridge Hospitality has the
unique experience of brand maximization, a solid understanding of direct sales and property
repositioning, all of which translate to outperforming industry standards.
Founded by Les Bentley, former President of Wyndham Hotels and Resorts, the company is committed to
aligning its interests with those of its partners from pre-acquisition through a mutually lucrative exit
strategy. Prior to acquiring its first hotel portfolio, Dave Johnson, former Executive Vice President/Chief
Marketing Officer of Wyndham, joined Aimbridge as an equal partner and serves as President and CEO.
Aimbridge has a proven track record of acquiring, renovating, redeveloping and re-branding hotels to
create additional value for its investors. Through forming strategic alliances, Aimbridge is committed to
the continued improvement of its existing hotels and to seizing advantageous acquisition opportunities.
Aimbridge is capable of providing sliver equity in its investments to attract potential partners.
In only five years time, Aimbridge has grown to have ownership in and/or operate a portfolio of forty-one
managed hotels spread across the US. A sampling of the portfolio includes eight Embassy Suite Hotels,
eight Doubletree Hotels, two Hilton Hotels and two Marriott Hotels. Aimbridge was very active in 2007,
acquiring nineteen full-service assets in two separate transactions. The first, completed in June, was the
$75 million acquisition of six hotels from Crow Holdings, totaling 1,027 rooms. Five of these properties
had the Doubletree brand affiliation. For this acquisition, Aimbridge partnered with GoldenTree Insite
partners, an asset management firm based in Manhattan with $13.5 billion under management. The
second acquisition of 2007 was the company's largest, an $800 million purchase of thirteen hotels located
across the US, including Puerto Rico, from Eagle Hospitality. This acquisition was completed in August
with Apollo Real Estate Advisors, one of the largest real estate investors in the world. This seminal
transaction included eight Embassy Suite Hotels, two Marriott Hotels, two Hilton Hotels and one Hyatt
Hotel.
Aimbridge Hospitality has quickly become one of the largest private operators of full and limited service
hotels in the industry. Over the past five years, Aimbridge has demonstrated a consistent ability to
generate superior returns for its partners by leveraging its vast experience of owning and operating hotels
in a variety of different markets and economic cycles. A sample of past and present equity partners
include major institutional groups such as Crow Holdings, JMI, Merrill Lynch, Kennedy and Associates,
Hillwood, GoldenTree Insite Partners and Apollo Real Estate Advisors.
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Competencies
Aimbridge has already established a highly successful track record of revenue management and
profitability. Core competencies include:
· Superior Management Performance
· Integrated Direct Selling Process
· Brand Maximization
· Financial Reporting/Accounting
· Capital Renovation Supervision
· Asset Management
· Identifying/Underwriting Investment Opportunities
· Consulting Services
Vision and Mission
Aimbridge Hospitality, L.P.'s vision is to be a leading midsized lodging real estate and management
company as measured by our associates, the brands and our investment partners. The Aimbridge team
works tirelessly to provide exemplary returns to our investment partners.
The mission at Aimbridge is to balance the guest experience with associate engagement and satisfaction
and investor returns while flying the flags of the lodging industry's top brands. Critical to achieving this
goal is partnering with, and being good citizens of, the industry's top brands. The Aimbridge team
recognizes that selecting the right brand and appropriately leveraging that brand for each asset can be
the cornerstone of the hotel's overall success. As part of our mission, we intend to be viewed as a high
quality employer where associates can grow their lodging industry careers by providing solid training
curriculums and processes for all associates at every level.
We also recognize the critical need to have a stable and highly engaged senior management team that
has experienced all phases of the lodging cycle. By providing the senior management team the
opportunity to invest in the company's portfolio of lodging products, we expect the team will have a longer
tenure together and achieve stronger returns for all of our investment partners.
Company Values
Integrity, Quality and Financial Responsibility
Each of these core values, which we hold dearly to the success of our organization, is important in its own
right but none of them can stand on their own individually. The basis for any decision must include
consideration for each of these values. As the Aimbridge Team strives to balance the guest experience
with associate engagement and satisfaction and superior investor returns, we must always act with the
highest ethics and integrity in a quality manner, while considering our fiscal responsibilities to each of our
constituencies.
Senior Management Team
The Aimbridge Hospitality team has a wide variety of hospitality experience including but not limited to
development, finance, marketing, operations and project management. Averaging over 25 years of
hospitality experience, the senior executives have a unique blend of talent that joins to ensure financially
successful hotels. The ultimate goal of Aimbridge Hospitality's impressive executive team is to enhance
the value of each hotel for each owner.
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Current Portfolio
Aimbridge Hospitality, LP - Current Management Portfolio
Brand Property Name City State Rooms Description
Casa Sirena Hotel
(redevelopment in process) Oxnard Oxnard CA 176 Full Service
DoubleTree Hotel Milwaukee! Brookfield Brookfield WI 177 Full Service
DoubleTree Hote] Wood Dale Wood Dale IL 161 Full Service
DoubleTree Hotel Denver Southeast Denver CO 248 Full Service
DoubleTree Hotel Dallas Campbell Centre Dallas TX 300 Full Service
DoubleTree HQUit San Pedro San Pedro CA 226 Full Service
DoubleTree Hotel Charlotte Charlotte NC 173 Full Service
DoubleTree Hotel Schaumburg Schaumburg IL 188 Full Service
Embassy Suites Phoenix! Scottsdale Phoenix AZ 270 Full Service
Embassy Suites Denver International Airport Denver ~CO 174 Full Service
Embassy Suites Tampa Airport Westshore Tampa FL 221 Full Service,
Embassy Suites Cincinnati Rivercenter Covington KY 226 Full Service
Embassy Suites Boston Logan Airport Boston MA 273 Full Service
Embassy Suites Cleveland I Rockside Independence OH 271 Full Service
Embassy Suites Columbus! Dublin Dublin OH / 284 FullS$rvice
Embassy Suites Chicago I Deerfield Oeerfield IL 237 Full Service
FourPoint$ by Sheraton Kansas 'City Kansas City MO 200 Full Service
Hampton Irlf'! Oxnard Oxnard CA 95 Full Service
Hilton Hilton Glendale Glendale CA 351 Full Service
Hilton Cincinnati Airport Florence KY 306 Ft,1I1 Service
Hilton Garden Inn Dallas Market Center Dallas TX 240 Full Service
Marriott Chicago Southwest at Burr Ridge Burr Ridge IL 184 Full Service
Marriott Cincinnati at Rivercenter Covington KY 321 Full Service
Phoenix Inn Suites Albany Albany OR 93 Select Service
Phoenix Inn Suites Beaverton Beaverton OR... 98 Select Service
Phoenix Inn Suites Bend Bend OR 117 Select Service
Phoenix Inn Suites Eugene Eugene OR 97 Select Service
Phoenix Inn Suites Lake Oswego 'Lake Oswego OR 62 Select Service
Phoenix Inn Suites Olympia Olympia WA 102 Select Service
Phoenix Inn Suites Phoenix Phoenix AZ. 120 Select Service
Phoenix Inn Suites North Salem Salem OR 80 Select Service
Phoenix Inn Suites South Salem Salem OR 89 Select Service
Phoenix Inn Suites Tigard Tigard OR 101 Select Service
Phoenix Inn Suites Vancouver Vancouver WA 98 Select Service
Quality Inn & Suites Maison St. Charles New Orleans LA 130 Select Service
Summerfield Suites by Hyatt Northwest Austin Austin TX 198 Extended Stay
Wyndham Garden Hotel Novi Novi MI 148 Full Service
Wyndham Garden Hotel Overland Park Overland Park KS 180 Full Service
Wyndham Hotel O'Hare Rosemont IL 465 Full Service
Wyndham Resort Canoa Ranch Resort Tucson AZ. 288 Full Service
7,768
1211/2007
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Aim bridge Hospitality, LP - Currently Under Construction
Brand Property City State Rooms
aloft aloft Piano Piano TX 136
aloft aloft Las Colinas Irving TX 136
aloft aloft Frisco Frisco TX 136
aloft aloft San Antonio Airport San Antonio TX 141
aloft aloft O'Hare / Rosemont Rosemont IL 251
800
511/2008
Aim bridge Hospitality, LP - New Development Pipeline
Brand Property City State Rooms
aloft aloft Long Island City Long Island NY 250
aloft aloft Houston Galleria Houston TX 145
aloft aloft Fort Worth Museum Place Fort Worth TX 141
Courtyard Courtyard Alliance Airport Fort Worth TX 123
Hampton Inn & Suites Hampton Inn Long Island City Long Island City NY 250
Hilton Hilton Resort San Antonio TX 250
Hyatt Place Hyatt Place Tyler Tyler TX 170
Hyatt Regency Hyatt Regency MN 275
Marriott Marriott Arkansas AR 266
1,870
511/2008
Executive Team Biographies
Les Bentley - Chairman
Les Bentley, Chairman, is a 28 year hotel industry veteran. He has proven expertise
in leading successful executive teams, negotiating and supervising
managemenUconsulting contracts and delivering expected profits to the bottom line.
Before founding Aimbridge Hospitality, Les Bentley was President of Wyndham
Hotels and Resorts. He led the brand and the operations of all Wyndham divisions
including: Wyndham Hotels, Wyndham Resorts, Wyndham Grand Heritage Hotels
and Wyndham Garden Hotels. Les Bentley has long been synonymous with
Wyndham and helped guide the brand's growth from just a handful of hotels into
one of the nation's leading upscale hotel and resort brands.
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Prior to joining Wyndham Hotels and Resorts, Bentley spent eight years with Marriott Hotels in Chicago,
Austin, and Denver. In 1985 his career led him to Wyndham where he served as Vice President of
Operations. In 1989, Bentley became Partner in the Wyndham Hotel Management Company, only to
move up again in 1990 as President of the Wyndham Garden Hotel division. In 1997, Bentley was named
the Chief Operating Officer for Wyndham Hotels and Resorts, where he was responsible for all hotels
operating under the Wyndham brand.
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Dave Johnson - President & CEO
Dave Johnson is both President and CEO of Aimbridge Hospitality. Johnson
oversees the management of Aimbridge's entire portfolio. Through his
dedication and leadership, Aimbridge is already being recognized as one of the
fastest growing hotel management companies in the United States.
Before joining Aimbridge, Johnson spent 17 successful years with Wyndham
Hotels and Resorts helping them grow from ten hotels to over 200. While at
Wyndham, Johnson served as Executive Vice President, President/Chief
Marketing Officer, and President of the Hotel Division.
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Johnson currently serves on several Boards of Directors including: The Juvenile Diabetes Research
Foundation, Meeting Professionals International and Active International. Johnson was most recently
named to Starwood's Real Estate Development Advisory Board. In 2003, he was named as one of the 25
Most Extraordinary Minds in Hospitality Sales & Marketing by HSMAE.
Judy Hendrick - Executive VP & Chief Financial Officer
Judy Hendrick, Chief Financial Officer, is responsible for the company's debt
and equity capital sourcing and structuring for acquisitions, development and
redevelopment of hotels, and management of the financial, cash
management and real estate aspects of all properties and partnerships. Ms.
Hendrick plays a key role in guiding Aimbridge's investment and business
development strategies.
Prior to joining Aimbridge, Ms. Hendrick served in several senior
management positions with Wyndham International during her successful 16-
year tenure, including Executive Vice President and Chief Investment Officer
and Senior Vice President of Finance and Treasurer.
Her 20 years of experience in finance and real estate also include positions with major financial
institutions such as Chase Manhattan, Canadian Imperial Bank of Commerce and First Republic Bank.
She has provided financial advisory services to select corporate clients, including commercial portfolio
management for major public real estate investment trusts.
Ms. Hendrick holds a B.S. degree from Kansas State University and a master's in business administration
from the University of Texas at Dallas. She currently serves on several Boards including: Board of
Trustees member and Treasurer, Business and Professional Women's Foundation (Washington D.C.);
Advisory Board, The Leadership Exchange (New York); and Dallas Chamber of Commerce Executive
Women's Roundtable
Robert Burg - Executive VP & Chief Operating Officer
Robert Burg, Chief Operating Officer, is in charge of overall hotel operations
and project development/capital projects. Burg joined Aimbridge with a proven
track record of increasing market penetration and increasing GOP above
industry benchmarks.
Prior to joining Aimbridge, Burg served as Senior Vice President of Wyndham
Hotels and Resorts and provided over 15 years of experience. Beginning in
September of 1990, Burg was the Vice President of Operations for 22 of the full-
service hotels under the Wyndham banner. There, he oversaw the takeover of
nine properties in a 12 month period.
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Burg then lead the entire chain of the Summerfield Suites brand in operations, development, and revenue
for the upscale, extended-stay product. Among many of his accomplishments during his tenure, he
created and implemented specific sales strategies that enabled the portfolio to increase market share and
revenues.
Vince Cuce - Senior Vice President of Finance
Vince Cuce is responsible for all financial and accounting functions for
Aimbridge Hospitality and its managed properties. As Senior Vice President of
Finance, Cuce develops, implements, and maintains financial controls and
policies that streamline all financial communications. He also manages
operating and capital budgets, debt financing, and structuring acquisitions.
Cuce has over 35 years of experience in the hotel industry, most recently with
Wyndham Hotels and Resorts as Vice President - Controller. He also has
multiple brand experiences that include Holiday Inn, Hilton, Sheraton, and
Travelodge. During his career, he has worked in several non-accounting
positions including General Manager, Food and Beverage Director, and Vice
President / Director of Operations.
Before his tenure with Wyndham, Cuce spent 12 years with ITT Sheraton at various levels in both
property and the corporate accounting areas. In 1987, Cuce became a Wyndham employee with the
opening of the Wyndham Palm Springs, one of the first Wyndham Resorts. There he was responsible for
financial controls for all asset-managed (non Wyndham branded) properties. After 1995, Cuce was
responsible for the financial performance for 25 Wyndham Hotels and Resorts - a portfolio of over 10,000
rooms in both domestic and international locations.
Lynne Roberts - Senior Vice President of Development
Lynne Roberts, Senior Vice President of Development, is responsible for
identifying prime investment opportunities and conversion analysis. Roberts'
expertise will lead the company's growth through new acquisitions,
management and development activities.
Roberts worked with Wyndham Hotels and Resorts for over 10 years as Vice
President of Development Planning. While at Wyndham, she led acquisition,
new construction, management contracts, and conversion analysis. In 1997,
she created and directed start-up company development for HomeGate
Hospitality, an extended-stay group. There she contributed to achieving private
to public company status and a successful company sale within two years of
conception.
Prior to her tenure at Wyndham, Roberts lead real estate analysis for Sheraton Suites Development in the
Central United States and Canada. She was also a Hospitality consultant with Pannell Kerr Forster (PKF)
in Chicago. Roberts currently serves on the Board of Governors for the University of North Texas and is
a member in good standing of the Chief Executive Round Table (CERT).
Tom Kenney - Senior Vice President of Sales & Marketing
Tom Kenney, Senior Vice President of Sales & Marketing, not only provides strategic direction for
Aimbridge's corporate image, but also directs the overall sales and marketing efforts for the company's
entire portfolio. Kenney's in-depth industry knowledge, sales skills, and excellent people skills are
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instrumental in building loyal relationship with nationwide customers and company-wide business
partners.
Kenney has over 25 years of experience in the hotel industry, most recently with The Procaccianti Group
(TPG) as Regional Vice President of Sales. In this role, he directed overall sales efforts for TPG during a
period of unprecedented growth from 25 to 57 hotels, while improving performance and revenues and
reducing cost of sales by 31%, or $2.3M. Kenney was also instrumental in facilitating sales and
marketing brand conversion initiatives of numerous properties.
Before his tenure with TPG, Kenney served in various sales managerial positions in both national and
regional level divisions of Wyndham International. During his successful 18-year career with Wyndham,
Kenney implemented a systemic framework of sales tools, processes, priorities, and measurements
across all hotels in a 10-state Eastern region, Caribbean resorts, and Canadian hotels constituting up to
64% of room revenue. Kenney also conceptualized and created the Business Transient Sales National
Sales Organization in 1996 while with Wyndham.
Katy Milarta - Corporate Director of HR
The Human Resources Department is lead by our Corporate Director of HR, Katy Milarta.
Milarta is responsible for developing strategic plans for organizational growth, progression
of managers, and the management of the Aimbridge benefit process. Milarta
administrates the annual employee opinion survey process and oversees the
development and implementation of follow up action plans to improve employee
satisfaction and increase retention. Her department supports the properties in recruiting,
training, and compliance with statuary and brand requirements, as well as employee
relations across the Aimbridge portfolio.
Milarta graduated from Syracuse University with a degree in Human Resources
Management. She worked in management operations for 7 years with Ruby Tuesday, Inc
& SEGA GameWorks, LLC. Her solid operations background and experience has been
valuable in enhancing her ability to interact with employees and managers at all levels of
the properties as well as ownership groups.
Corporate Background
Vision and Mission
Aimbridge Hospitality, L.P.'s vision is to be a leading midsized lodging real estate and management
company as measured by our associates, the brands and our investment partners. The Aimbridge team
works tirelessly to provide exemplary returns to our investment partners.
The mission at Aimbridge is to balance the guest experience with associate engagement and satisfaction
and investor returns while flying the flags of the lodging industry's top brands. Critical to achieving this
goal is partnering with, and being good citizens of, the industry's top brands. The Aimbridge team
recognizes that selecting the right brand and appropriately leveraging that brand for each asset can be
the cornerstone of the hotel's overall success. As part of our mission, we intend to be viewed as a high
quality employer where associates can grow their lodging industry careers. We attempt to emulate the
long, successful history of Starwood's associate growth and development process by providing solid
training curriculums and processes for all associates at every level.
Community Involvement
While each of the properties is engaged in their own specific communities needs, the company as a
whole has adopted the Juvenile Diabetes Research Foundation as its philanthropic cause. Juvenile
Diabetes has touched several associate's lives over the past several years. The company as a whole
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participates in several fund raisers throughout the year. The President and Chief Executive Officer of
Aimbridge, Dave Johnson currently serves on the Board of Directors for the National Juvenile Diabetes
Research Foundation where he is the Chairman of the Audit Committee. The Johnson family was
recently recognized by the Dallas Chapter of the JDRF for their long time contributions and effort in the
fight against juvenile diabetes.
Operational Philosophy
Guest / Customer Focus
Our philosophy begins with our corporate office and GM. Being "high touch" and accessible to everyone
internally creates our culture for the properties. The comfort level of our GM's with our guest and property
staff creates an environment of trust and forgiveness when situations do occur. Ultimately daily guest
interaction from our GM's, accountability of our managers and empowerment of our line level associates
ensure they have the tools and support to execute the appropriate guest requests. We require all our
associates to practice the attached Guest Service Guidelines at all times.
As with most brands, key performance indicators are compiled electronically. First and foremost we
measure against our own prior months data to identify trends that quantify specific issues or areas of
strength. This data is also bench marked against common "Brand" results that are reviewed at the
corporate and regional level on a weekly basis.
All data is managed personally via the General Manager and the appropriate department manager when
responses are necessary. At the corporate level, we have the ability to obtain and review property
specific data. In the stabilized (those not under significant renovations) assets, properties have
committees that include line staff and management that review guest feedback and identify trends that
occur and make recommendations of how to adjust or embrace these trends.
All properties receive guest tracker information when a guest files a concern with the Brand. There is
brand criteria associated with response time and follow up for all inquiries. A guest item identified by a
staff member on property is handled prior to guest departure.
All branded hotels operated by Aimbridge score in the top 50% of the each of the brands. Hotels that do
not have tangible facility components that affect guest experience criteria i.e. two pipe systems, no
elevator. Any hotels that do not meet appropriate bench marked quality goals have Key Result Action
plans to address such.
Leadership/ Operations Focus
Aimbridge is today and will forever be a "high touch" organization. From the principals to the front line
associate, the Aimbridge team is engaged in guest, partner (both investment and brand) and associate
satisfaction. That engagement with constituency satisfaction starts at the top of our organization. The
Senior Management Team is involved with the daily heartbeat of the company. At a minimum, twice
weekly conference calls occur with each of the hotels to measure revenue, profitability, guest satisfaction
performance. Members of the Senior Management Team, including the principals, visit the hotels on a
weekly basis to assist the property management team in achieving success. Property visits include, but
are not limited to, physical property inspections, sales calls and associate one-on-one meetings. One of
the long term goals is to limit the number of hotels in the portfolio to 50 - 60 at any given time. We feel
the 50 - 60 property threshold allows us to grow appropriately while always remaining close our
associates, guests and partners (both investment and brand) and staying in touch with the individual
needs and uniqueness of each asset.
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Sales
Aimbridge is very focused on creating a culture that delivers a highly effective, direct sales environment.
The corporate staff completes a weekly conference call with all properties to review the monthly forecast;
business booked and direct sales highlights. This communication with the properties allow for a "hands-
on" approach to involving all levels in driving revenue. At the property, there is also a daily "Aimbridge
Business Review" meeting for the GM and DOS to ensure all sales people are focused and on track to
meet their weekly call goals. Please find the attached document describing the key sales procedures that
all Aimbridge sales departments use to develop a productive sales effort.
Each property also completes Key Result Area Plans (KRA's) on a quarterly basis to ensure a proactive
and results oriented sales effort from their team. This involves developing a sales and marketing plan that
results in positive RevPAR Index gains and requires action plans that name the responsible party(s) and
contain specific, measurable, and time bound strategies. All parties responsible are an integral part in
developing the action plans.
Aimbridge believes a thorough review of the internal and external environment is an important part of the
strategic planning process. The SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis
provides information that is helpful in matching the hotel's facilities, capabilities, services and amenities to
the competitive market. A detailed SWOT analysis is critical for understanding, improving and leveraging
the competitive advantages within the market.
Annual sales and marketing plans are completed at the beginning of the budgeting process. These plans,
along with the SWOT Analysis, are critical tools that allow for the hotel management team and the
Aimbridge corporate team to develop revenue goals for the following year. Attached is an example of a
typical annual marketing plan.
Marketing
Conducting comprehensive marketing reviews is a priority for the Aimbridge Marketing Team. This
includes assessment of all local, regional, national and international markets for each property on a
regular basis. Understanding the key target markets and customer profile and relating that to each hotel's
"ideal business mix" is critical.
Aimbridge reviews on-line marketing strategies on a regular basis to ensure each property is taking full
advantage of the many opportunities to capture revenue from customers who use the internet and buy
based on website content. To ensure a successful online marketing campaign, each property website is
reviewed and analyzed based upon usability, marketability, performance, design and natural search best
practices in order to provide recommendations to improve conversions, user friendliness and natural
search optimization. Following are a few key components to a successful website.
· Booking Engine-use of brand booking engine
· Two websites being used- determine future strategy
· Website Navigation
· Functionality Review
· Natural Search Viability
· Page Size and Download Speeds
· Home Page Copy and Target Keywords
· Page Title, Description, Meta Tags
· Depth of Hotel Content
· Depth and Placement of Content promoting Special Offers, Meetings, Weddings, Special Events,
etc.
An online marketing campaign will not be successful without also incorporating an online distribution
strategy to increase direct brand.com bookings. Using a global view of the hotel's distribution, the
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following items are integral parts of each marketing campaign and help determine the best strategy for
each hotel.
. Merchant Models Channels . Email Newsletters
. Opaque Model Channels . Online PR
. Retail Channels . Conversion Strategy
. Travel Meta Search Sites Call center customers
. Online Pricing Strategy Third party bookers
. Online Group Strategy Security seekers (shop online, book
. Search Engine Marketing (SEM) offline)
Global, regional and local engines . Link Building Strategy (reciprocal and non-
Keywords for the brand and hotel reciprocal)
Branding decisions . Tracking and Measurement
Revenue management techniques . Travel and Hotel Directories, and Review Sites
for keyword buying . Destination and Event Marketing
. Online Advertising
Revenue Management
Revenue Management is a strength of the Aimbridge operations team. To develop a sound revenue
strategy plan a comprehensive revenue management analysis is carried out by conducting daily, weekly
and monthly meetings with the key hotel personnel. The centralized revenue management environment
allows the property to remain focused on the hotels daily operation and direct sales strategies.
Centralized revenue management creates efficiencies and allows the property to maximize productivity by
decreasing labor dollars. In a non-centralized environment, you would have a less experienced revenue
manager costing the hotel approximately $60K per year. The non-centralized option demands more time
from the General Manager and Guest Service Manager to oversee this crucial area, taking them away
from other important functions such as direct sales and service delivery.
Aimbridge deploys centralized revenue management in 96% of its portfolio. This team is made up of
individuals with an average 10+ years experience in revenue optimization and is led by the Director of
Corporate Revenue Management, who reports directly to Aimbridge's Senior Vice President of Sales and
Marketing. Working hand in hand with the Sales and Marketing functions of the organization, the
Revenue Management team carries out a process-oriented procedure for each property.
Human Resources/Internal Associate Development
Aimbridge strongly believes in continuously measuring ourselves against our goals as well as against the
competition to ensure we are constantly striving to be the best and, most importantly, ensuring the
engagement satisfaction of our team members.
Soliciting feedback and promoting effective change to ensure satisfaction is done on a continuous basis
both formally and informally. The first step to creating this environment begins with the welcome of the
employee as part of our team during the orientation and training process. We encourage the assignment
of a mentor to the new employee to provide an introduction and transition into our culture. One-on-one
meetings and/or training sessions, both impromptu and scheduled, by the department managers for line
level staff are held on a continuous basis. In addition, General Managers are required to perform
scheduled "one-on-ones" with his/her managers, at a minimum, on a bi-weekly basis. Formal meetings
are also required to communicate with our team members to solicit feedback, relieve concerns, and
answer questions. Weekly management staff meetings, monthly departmental meetings, and quarterly all
employee meetings are also scheduled regularly.
Employee recognition and rewards are a critical part in the achievement of a satisfied team. Our
company has a structured and consistent employee recognition program, which includes employee of the
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month, employee of the year, manager of the quarter, and manager of the year. Award winners are
determined with the input of both employees and managers. In addition, managers and their teams are
recognized and awarded on an annual basis at our National Conference. The team awards include
recognition of revenue excellence, President's Award for market share growth, and Hotel of the Year.
Leadership Excellence Award is awarded to an outstanding individual who recognizes talent, and
subsequently grooms, develops, and promotes numerous individuals. Recognition is also given on an
individual basis to a manager who exemplifies our culture in the form of General Manager, Director of
Sales, Sales Manager, and Catering Manager of the Year.
Another aspect of ensuring a high level of employee satisfaction is to ensure competitive wages and
compensation. Wage surveys are completed by our properties on an annual basis, utilizing the
information of at least three competitors. Properties then follow up with comparison and adjust wages as
necessary to ensure our place as an employer of choice.
Aimbridge is committed to providing above market benefits for employees. Aimbridge's rich healthcare
plans for medical and dental contain two options to better accommodate all employee needs. Respective
carriers are: Unicare & Kaiser Permanente for medical, Met Life for dental, VSP for vision, and Fort
Dearborn Life for life insurance and disability.
Our employee opinion survey provides valuable information on employee perceptions of our business and
our leadership. Survey questions are designed to elicit feedback about important topics such as
compensation, departmental managers, retention, teamwork, respect, and job security. The telephone
survey is administered by an outside consultant to ensure confidentiality throughout the process. The
results provide comparative year over year data and versus the norm. We feel this feedback is
instrumental in identifying ways in which we can grow and improve in an effort to be the employer of
choice.
The process of our employee opinion survey begins with the General Manager and management team
reviewing results to identify the top strengths and opportunities. The General Manager conducts an all-
employee meeting to communicate results and encourage employees to participate in taking action.
General Managers effectively communicate during this meeting by acknowledging and thanking
participants, balancing strengths and weaknesses, identifying priorities, and scheduling follow ups. Most
importantly, confidentiality is respected. With input of team members, an action plan is drafted to
enhance strengths and address needed improvements. Actions plans must include the following for each
area needing improvement: recommended action, measurement, support needed, timeframe, and assign
accountability. The corporate Human Resources Manager assists the properties with the process of
reviewing results and the development and implementation of action plans. General Managers then
monitor and communicate progress of action plans, linking survey issues to actions and progress. We
are engaged at every level in employee satisfaction and managing change which is an ongoing process.
Aimbridge Hospitality partners with risk engineer experts at Zurich North America in an effort to provide a
safe work environment. The safety and health of our employees is more important than any other aspect
of company operations. Both management and employees are involved in planning, developing, and
implementing the safety program.
Aimbridge's proactive approach to creating a safe work environment begins with a no tolerance drug free
workplace policy that mandates pre-employment, post accident, reasonable suspicion and random testing
for both exempt and non-exempt employees for illegal drugs to include amphetamines, opiates, cocaine,
marijuana, and PCP. Pre-employment and random testing for exempt employees is done with a hair
collection screening that provides an insurance of a 90-day drug free history. Non-exempt employees are
screened randomly and at time of employment through an oral fluids method that provides a window of 72
hours. Specimen review is monitored by an outside company, Quest Diagnostics and all laboratory
results are established by a Medical Review Officer.
Another component of the safety program is manager training in emergency procedures. Zurich assists
on a regular basis with such training as hurricane preparedness and emergency evacuations. They are
15
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also our training partner at the Aimbridge annual conference, focusing recent presentations on important
topics such as driver safety, claims reporting, and emergency responsiveness. Zurich works closely with
us to provide further clarity and understanding in the property's emergency procedures manual. Training
continues on a regular basis as safety is a consistent part of our manager one-on-ones, departmental
meetings, and monthly employee meetings.
Most importantly, safety committee meetings, involving employees and managers and led by the property
engineer, focus on reviewing past occurrences, conducting property inspections, and reviewing safety
procedures. Fire drill procedures are reviewed and conducted at each property at least twice annually.
This strong focus coupled with employee participation results in increased awareness, education, and
ultimately level of safety.
Formal training is also conducted by an outside company Med-Alert. They provide regular training and
ensure compliance in the following areas: CPR, First Aid, Hazmat, and SSP. Additional formal training
can be seen by the utilization of the CAR.E. (Controlling Alcohol Risks Effectively) program to promote
safe serving and alcohol awareness. Company policy maintains that all employees, whose job functions
include serving alcoholic beverages, are to successfully complete alcohol awareness training by their first
scheduled shift. In addition, managers who participate in the MOD program must complete CAR.E.
training. Training is conducted electronically, with the exception of states that this means has not been
approved. In these states, including Texas, Wisconsin, and Michigan, training is conducted by a "Train
the Trainer" program. Follow up to initial training is conducted with an annual refresher course of the
same material. In addition to CAR.E. training, applicable employees must sign a Responsible Serving
Policy.
Training
Our goal at Aimbridge Hospitality is to provide training in order to successfully prepare employees for
interaction with guests and team members, perform necessary tasks and duties, establish a clear
expectation of performance level and provide quality guest service that embodies our culture. Our
training program, Core Competencies, is organized into five steps to ensure consistent, effective, and
thorough training for all employees from orientation until their 90-day evaluation period. Employees that
are working in more than one position must complete the training applicable to each position.
The objective of our program is that upon completion of training, employees will have learned about the
culture and core values of Aimbridge Hospitality. Equally important, employees will be able to properly
execute job duties and tasks as outlined in the training program. This objective must be reviewed with
employees during orientation to establish the importance of the training program as well as the critical
role that an employee has in the success of a training program. Communicating with employees is critical
to providing an environment in which employees are comfortable asking questions and providing
feedback to his/her trainer.
Our Core Competencies program consists of the following five steps: objective, overview, outline, review,
and completion of training.
The overview contains the training topic, assigned trainer, date the training was completed and the
signature of both the employee and trainer. The acknowledgements, as written below, ensure that the
employee and trainer understand their role in the success of the training process.
*Employee Acknowledgement -My signature above indicates that I have received the required
training as outlined and have completed the training requirements.
**Trainer Acknowledgement -My signature above indicates that to the best of my ability, I have
provided complete and thorough training to this employee.
The outline breaks down each topic into specific areas covered to ensure consistent and thorough
training for all new employees within the hotel and within the company. The specifics are covered at a
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pace suited to the individual in regard to their experience level and knowledge base. In some instances,
it may be necessary to repeat training on a topic. All topics contained in the outline must be completed
within 30 days from date of hire. In addition, managers are encouraged to add property specific
information and policies as well as any training material they feel will benefit the employee.
Questions to test the employee and evaluate the need for any additional training are contained in the
review portion of training. Aimbridge feels it is important the employee completes the review and the
trainer ensures the individual does not need additional training. Employees not adequately trained, those
who receive below an 85% on the review, most likely will not perform tasks and duties to standard nor will
they understand the culture and focus on providing outstanding guest service. Because thorough training
is essential to the success of the employee, it is mandatory that an 85% or above score is achieved.
Accounting
Aimbridge Hospitality supports the accounting functions of each property by centralizing many processes
and procedures within our corporate office. Accounts Receivable is administered primarily at the property
level with the invoicing and processing of payments and aging handled by the Front Office, with ultimate
responsibility for collection resting with the General Manager. The Accounts Payable process is initiated
on property with the coding and verification handled by Department Heads and final approval for payment
made by the General Manager. Invoices are then processed for payment at our Corporate Office. Payroll
processing is first administered at the property with the operation of the time clock! time cards/ and
scheduling along with review and approvals by Department Heads and the General Manager. The
process is then completed at the Corporate Office where coding is finalized and checks are released to
the property for distribution. Finally, the P&L function is carried out at the Corporate Office by a regional
analyst working in concert with the General Manager to ensure accuracy and a quick and efficient period
close.
Capital Program Management
With an average of over 20 years experience in the industry, each member of the team has prior
experience in the management of capital programs for national brands including Wyndham, Marriott,
Holiday Inn, Homegate and Summerfield Suites. Responsibilities have included oversight of construction
of new build properties, complete renovations and routine capital projects at existing hotels as well as
numerous hotel brand conversions. During their tenure with Wyndham, Chairman Les Bentley and CEO/
President Dave Johnson held responsibility for $100-150M in capital programs per year for the entire
Wyndham chain of hotels.
Starwood Preferred Management Company
Aimbridge is a Starwood Preferred Management Company for the following brands:
. aloft
. element
· Four Points by Sheraton
· Sheraton
· Westin
4. Experience Statement - Champ Hospitality
Champ Hospitality LP is a hospitality development services and consulting company. The company
develops hotels for its own portfolio and well as provides a broad range of services for third parties. The
company was founded by Joseph H. Champ to allow him to capitalize on the relationships and
experience derived from 25 years in the hospitality, resort and golf industries.
17
Champ Hospitality was selected to participate in the design and development of W aloft Hotels and
Element by Westin; both recently introduced Starwood Hotel products. Joe Champ serves on the
founding Development Board of Advisors for both products and has been actively involved in the design,
pricing and concept of these new products.
Executive Team
Joe Champ - President
Joe Champ has over 25 years experience in the hospitality business. Prior to
forming Champ Hospitality, Mr. Champ was Executive Vice President
Development/Chief Investment Officer for Wyndham International Inc. He was
responsible for Wyndham's growth through acquisitions, development, joint
ventures, management, and franchise contracts. During his tenure, the company
originated $2.2 billion of asset sales. He managed Wyndham's real estate
development and joint venture projects, including significant real estate holdings in
Puerto Rico, Arizona and California. Champ also managed Wyndham's timeshare
joint venture with Tempus Resorts. Prior to joining Wyndham, Champ was Senior
Vice President for Acquisitions and Development for Starwood Hotels and Resorts
Worldwide overseeing portions of North American, Caribbean and Canadian
development as well as franchise sales for all of Starwood's brands.
.~,
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Champ has been a frequent speaker at hospitality industry events and is considered an expert in the
areas of hotel franchising, management contracts, hotel branding and development.
Charlie Maas - Vice President, Development and Acquisitions
Charles J. Maas is Vice President, Development and Acquisitions for Champ
Hospitality. Maas is also a principal of CME Enterprises LLC, (CME) a Colorado
company that specializes in hospitality development and consulting. CME currently
is involved in Costa Rican and Hawaiian developments.
Maas has been involved in national and international hotel development for over 20
years. Prior to forming CME, Maas was a principal of the International Hotel Group
(IHG) in Denver where he worked on projects in France, the Bahamas and the
United States. Prior to IHG, Maas held positions in marketing, sales, acquisitions
and development at Associated Inns and Restaurant Company of America
(AIRCOA), currently Richfield Hospitality Management, the largest independent
hotel management company in the United States at that time. While at AI RCOA, he supervised hotels
ranging in size from 45 to 1,000 rooms as well as international development projects of up to 800 acres.
Prior to joining AIRCOA, Maas was Vice President of Marketing for Vail Associates and an integral part of
Vail's new mountain resort at Beaver Creek at the time it opened.
James Walley - Vice President of Construction/Project Management
James M. Walley is Vice President of Construction/Project Management for Champ Hospitality. Walley
has been involved in construction and project management for over 35 years. Walley most recently was
a Vice President of Development for Remington Hotel Corporation and prior to that, he was Director of
Commercial Construction with Archon Group/Goldman Sachs. Walley also has extensive experience in
due diligence, geotechnical issues, and environmental issues, and was Regional Manager for Law
Engineering prior to joining Archon Group.
Walley is a retired Rear Admiral with the Civil Engineer Corps, United States Navy and served for 33
years on active and reserve duty. Walley is a recipient of the Navy Distinguished Service Medal and
18
oversaw complex construction projects for the United States Navy throughout the world during his tenure
with the Navy.
Current Projects by Champ Hospitality
Aloft Hotels - Las Colinas, Piano, Frisco, San Antonio Texas
. it- .. ~.<.
In partnership with Aimbridge Hospitality, JF Capital Partners and Hillwood Development, Champ is
developing the new Starwood W aloft hotel. These hotels are sited on approximately 2.75 acres of land,
are five stories and have 136 rooms. Amenities include the latest in wireless in room technology, bar,
pool, executive boardroom, exercise facilities and flat panel televisions. Construction of the hotels started
in the fall of 2007 with an opening date of fall of 2008. Total value of hotels currently under construction is
$80,000,000
Tropica Sands - Jaco Beach, Costa Rica
In partnership with a United Kingdom developer and other
United States partners, Champ is developing this
beachfront condominium hotel on Jaco Beach, Costa
Rica. The project consists of eighty four, two and three
bedroom condominiums ranging in size from 1,750 to
3,200 square feet. The amenities include; hotel style
reception, spa, exercise facility, two bars, restaurant and
executive meeting room. This project is the first of its kind
in the area.
19
Representative Projects
Project Name Type Rooms Summary
Westin Savannah Harbor Resort Convention and Golf Resort 403 Project management, JV management
Savannah, GA in partnership with CSX Realty,
development services
Westin Hotel Portland Urban Downtown Hotel 205 Planning, design, program, JV project
Portland, OR management, development services
Westin Stonebriar Resort Suburban Resort Hotel 301 Planning, coordination, development
Frisco, TX services
Westin Riverwalk Urban Hotel 473 Planning, development services
San Antonio, TX
Westin Detroit Airport Terminal Airport Hotel 404 Planning, venture coordination,
Detroit, MI development services
Westin La Cantera Resort Resort Hotel 508 Planning, development services
San Antonio, TX
Playacar Resort Resort Development Land acquisition, resort planning,
Cancun, Mexico w/ Golf, Tennis, Marina design, development, financing,
Hotel Rooms 300 management, sale
Single Family Home Sites 600
Condominiums 200
Grande Butte Hotel Resort Hotel 263 Project management, development
Mt. Crested Butte Colorado services
Kona Village Resort Full Service, 125 Acquisition, financing, renovation,
Kona, Hawaii Luxury Resort management, sale
Key West Resort Resort Hotel, Marina, 225 Planning and entitlements
Key West, FL Condominiums
Truman Annex Destination Resort Hotel 500 Feasibility analysis & market study,
Key West, Florida Condominiums/Retail financial consulting
Lansing Clarion Hotel Conventionff ourist/ 290 Project financing, management
Lansing, Michigan Commercial
Clarion Riverfront Towers Convention/ Tourist 879 Project financing, management, brand
St. Louis, Missouri Commercial conversion
Sheraton Inn Buffalo Airport Full-Service Commercial 292 Management, project financing
Buffalo, NY
Regal University Hotel Full-Service Commercial 313 Management, brand conversion
Durham, NC (Duke University)
Regal McCormick Ranch T ourist/Commercial/ 125 Management
Scottsdale, AZ Resort
Regal Harvest House Full-Service 269 Management
Boulder, CO Commercialff ourist
Eldorado Hotel Tourist/Resort 218 Development, management, project
Santa Fe, NM Full-Service financing
Sheraton Denver Tech Center Full-Service 600 Development, project financing,
Denver, CO Commercial/Group management
20
Additional Professionals
Leo A. Daly - Architecture
Leo A. Daly is an internationally recognized, award-winning architecture, engineering, planning, interior
design, and program management firm. Consistently ranked among the top design firms in the world,
they have over 1,100 professionals in 24 offices worldwide. Their diverse portfolio includes world-class
projects in over 65 countries, all 50 US states, and the District of Columbia.
Leo A Daly's client base includes public, private, and institutional organizations in the following sectors:
. Aviation . Hospitality and Gaming
. Commercial Development . Manufacturing and Distribution
. Corporate Office . Mixed-Use
. Cultural . Public Assembly & Convention Centers
. Entertainment and Retail . Science and Technology
. Federal, State, and Local Agencies . Sports and Recreation
. Healthcare . Transportation
. Higher Education
IBI Group - Planning, Civil engineering and Landscape Design
181 group is an international leader in providing a wide range of engineering and design services. 181
Group began offering consulting services in Florida as a result of the merger of four long established
firms. These firms combine the diverse practices of Architecture, Civil Engineering, Landscape
architecture, Land planning and surveying.
The Florida Companies that make up the 181 group are:
· CCI Consultants
· Tomasino & Associates
· Scharf & Assocaites
· The RMPK Group
With over 100 employees located throughout Florida, the 181 Group offers public, private and institutional
clients timely and cost effective solutions in a comprehensive manner with its integrated style.
JF Capital Advisors
JF Capital Advisors was founded in April 2004 by a former 8ear Stearns investment banker on the
principle that a small team of experienced professionals could complete transactions more efficiently and
expeditiously then larger firms, as well as offer dramatically improved services to the hotel transactions
community. JF Capital is built on core strengths of experience, focus, and personal relationships, which,
in combination, make difficult transactions possible and help large transactions proceed smoothly.
The principals of JF Capital have completed more than $12 billion of M&A and capital markets
transactions in the lodging industry in both advisory and principal investing capacities. Their experience,
gained through numerous complicated negotiations and transactions, gives them an advantage in
shepherding transactions to the finish line. The strongest relationships are built on the mutual respect
created by completing transactions to the satisfaction of both sides. JF Capital Advisors prides itself on
the fact that the majority of our business comes from long-standing relationships with clients and partners.
21
JF Capital Advisors offers a full suite of investment and advisory services, drawing on its principals'
substantial analytical and transactional experience.
· Principal Investments
· Transaction Structuring
· Transaction Enabling
2007 Highlights
· Financial Modeling
· Industry Intelligence
In 2007, JF Capital Advisors had an extremely active year with respect to acquisitions, developments,
and advisory, transforming the Company from strictly an advisory group into a principal investment firm
with various joint venture relationships and a portfolio of assets across the United States (including Puerto
Rico). We have been utilizing our underwriting capabilities, capital market relationships, deal structuring
knowledge, and detailed asset management approach to acquire assets at attractive valuations and
improve operating results post closing.
Principal Investments
JF Capital Advisors has completed approximately $1.0 billion of real estate transactions, which includes
21 assets and 3 development projects, since August 2006. JF Capital Advisors first expanded its
business into hotel investments when we acquired two Doubletree hotels in Dallas and Denver in
connection with GoldenTree Insite Partners and Aimbridge Hospitality. In October 2006, we finalized a
joint venture agreement to pursue ground-up development of Starwood's new aloft by W Hotels brand
with Hillwood Investments, Aimbridge Hospitality, and Champ Hospitality. In April 2007, we announced a
joint venture with Apollo Real Estate Partners and Aimbridge Hospitality to acquire publicly-traded Eagle
Hospitality Properties Trust, which owned 13 hotels in the US and Puerto Rico. In July 2007, we acquired
a portfolio of six hotels (four Doubletrees and two Wyndham Gardens) in connection with GoldenTree
Insite Partners and Aimbridge Hospitality.
22
Recent Advisory Engagements
· Eagle Hospitality Properties Trust
· Innkeepers USA Trust
. Winston Hotels
· Keybridge Capital
· Ian Schrager Company
· Roseland Property Company
· New Urban Equities
· WB Resorts Development
· Winston Hotels $26 million Follow-On Equity Offering
· Winston Hotels $176 million CMBS Transaction
· Wyndham Worldwide Investment in Puerto Rico Rio Mar Hotel
· Wyndham Intemational $3.24 Billion Sale to Blackstone
· Wyndham International $1.65 Billion Refinancing
· Wyndham Intemational 23-Asset Sale
JF Capital Advisors Team
Jonathan Falik
Jonathan Falik has worked on numerous completed M&A and financing transactions
involving well over 1,000 hotels and over $12 billion of transaction value. He has
been actively involved with mergers and acquisitions of public and private
companies, portfolio sales and single asset sales, equity financing, high yield
financing and mortgage financing.
(
Jonathan is the founder and CEO of JF Capital Advisors. Prior to founding the
company, Jonathan was an investment banker at Bear Stearns in New York where
he represented public and private hotel owners and operators. Jonathan has
worked as a C.PA for Price Waterhouse, concentrating on due diligence and auditing services for real
estate opportunity funds and real estate investment partnerships. Jonathan received a BA in Economics
with high honors from Rutgers College and an MBA from Columbia Business School with a concentration
in Real Estate Finance.
Jonathan has lectured and presented at industry events including New York University's International
Hospitality Industry Investment Conference, Columbia University's Graduate School of Business and its
Graduate School of Architecture, and Rutgers University. He is also an adjunct professor of Real Estate
Finance at NYU's Graduate Real Estate Institute.
Joe Weinberger
Joe Weinberger has more than seven years of broad experience in commercial real
estate, lodging and capital markets. He has worked on more than $10 billion in
closed transactions, including a variety of developments, acquisitions, dispositions
and financings.
Prior to joining JF Capital Advisors as a Principal, Joe was an Associate at Inlet
Capital LLC in New York focused on mezzanine loans and opportunistic real estate
investments. Prior to working at Inlet, Joe was an investment banker at Bear Stearns
in New York where he represented public and private hotel owners and operators. Joe has also worked
as an analyst at Canderel Management Inc., a private real estate development company in Montreal,
Canada. Joe earned a BA with great distinction in Economics from McGill University in 1998 and an
M.BA in Finance from Columbia Business School in 2002. Joe is a member of Beta Gamma Sigma.
23
5. Agreement Terms
The Partnership proposes the following terms for its development of the Westin element Hotel.
Length of Ground Lease - 50 years with a 50 year automatic renewal.
Ground Lease Payment terms
1st year - during design and development, $20,000
2nd year - during construction, $30,000
3rd _ 5th year
6th - 10th year
11th -15th year
16th -50th year
base lease $300,000
base lease $350,000
base lease $400,000
base lease $450,000
plus 3.0% of Gross revenue
plus 3.5% of Gross revenue
plus 4.0% of Gross revenue
plus 4.5% of Gross revenue
B. Technical Information
The following information regarding total square footage is an approximation subject to final design.
Guestrooms
1. One Bedroom Suites (21.5'x21.5')
2. Standard King Rooms (21.5'x15')
3. Studio Kings (21.5'x19.5')
4. Studio Double Kings (21.5'x19.5')
462 SF per room
323 SF per room
419 SF per room
419 SF per room
@ 21 rooms
@ 9 rooms
@ 44 rooms
@ 31 rooms
105 rooms
9,707 Total SF
2,903 Total SF
18,447 Total SF
12,997 Total SF
44,054
*AII Rooms will have balconies
Food & Beverage
Breakfast Area (complimentary) ...... .......................... ............... ....................... 500 SF
I ndoor Lounge ....................... ................................... ..................................... 1 ,000 SF
Outdoor Lounge (lunch and light dinner snacks at pool) ................................... 1,000 SF
Meeting Space .................................... .................... ............... ......................., 850 SF
Other Hotel Amenities will include an outdoor swimming pool, fitness center, and guest laundry and
barbeque area. Estimated total gross area of the proposed hotel is 70,000 SF.
24
Site Renderings
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c. Financial Information
The total estimate cost for the development of the Westin element is approximately $20,363,500. The
cost breakdown is as follows:
105 ROOMS /850 SF of MEETING SPACE
Description Cost $ per nn %
Construction $13,955 $132,905 68.5%
Permits, Licenses, Fees 267 2,543 1.3%
Design & Predevelopment 615 5,857 3.0%
Development Fee 750 7,143 3.7%
FF&E Guest Rooms & Corridors 1,581 15,057 7.8%
OS&E 577 5,495 2.8%
Food & Beverage Supplies 53 500 0.3%
F & B Equipment 86 819 0.4%
Laundry 63 600 0.3%
Technology 467 4,448 2.3%
Preopening 450 4,286 2.2%
Legal 880 8,381 4.3%
Total Development Costs $19,744 $188,033 97.0%
Finance Costs 620 5,905 3.0%
Land Costs 0.0%
Grand Total $20,364 $193,938 100.0%
Financing Plan
The project will be financed with 30% equity and 70% debt. The partnership will invest 10% of the total
equity requirement with a 3rd party limited partner funding the balance. Breakdown is below.
Heal Clllilalilaliltll (~UOlJ.s)
Equity
Debt
Total
%
30%
70%
100%
$
$ 6,109
14,255
$ 20,364
Tenl:llh l' Eq lIil~ St ruet un' (SlJon,,)
% $
Partnership 10% $ 611
3rd Party LP 90% 5,498
Total 100% $ 6,109
Development Timeline
The anticipated development schedule for the project will be approximately 19 months, beginning at
completion of the master lease agreement to opening of the hotel, assuming normal governmental
approvals and no weather delays. This includes 6 months for the schematic design and construction
drawings phase and another 13 months for the actual construction of the hotel.
26
Proposed Staffing Plan
ROOMS EXPENSE
Front Desk Supervisor
Housekeeping Manager
F&B Attendant
Welcome Ambassador (eg GSA)
Van Driver
Housekeeping
Benefits (25.0%)
Total Payroll & Benefits
Other ($8.00 Per Occupied Room)
Central & Local Reservations (3.0% of Rooms Revenue)
Total Rooms Dept. Expense
% Rooms DP
ADMINISTRATIVE AND GENERAL
General Manager
Asst. GM (resp. for Accounting and F&B)
Night Auditor
Security
Benefits (25.0%)
Total Payroll & Benefits
Centralized Accounting ($3,000 Monthly)
Other ($2.75 Per Occupied Room)
Credit Card Commissions (2.0% of TTL Rev)
Total Administrative & General
Total Administrative & General PAR
A&G PAR Excluding Credit Card Commissions
SALES AND MARKETING
Director of Sales
Sales Coordinator
Benefits (25.0%)
Total Payroll & Benefits
Centralized Revenue Management ($1,000 Monthly)
Other ($0.50 Per Occupied Room)
Starwood Preferred Guest Program (1.8% of Rms Rev)
Starwood Sales Program Allocations (4.0% of Rms Rev)
Advertising ($0.50 Per Occupied Room)
Total Sales & Marketing
Total Sales & Marketing PAR
Sales & Marketing PAR Excluding Starwood Fees
REPAIRS AND MAINTENANCE
Property Engineer
Engineers
Benefits (25.0%)
Total Payroll & Benefits
Other ($3.50 Per Occupied Room)
Total Repair & Maintenance
Total Repairs & Maintenance PAR
First Full
Year
2011
42,963
57,376
110,272
114,569
35,803
310,290
167,818
839,092
246,281
190,226
1,275,599
79.9%
2011
97,539
63,114
56,807
56,807
68,567
342,834
41,311
84,659
136,145
604,949
5,761
4,465
First Full
Year
2011
80,327
20,082
100,408
13,770
15,393
114,135
253,634
15,393
512,733
4,883
1,381
2011
63,114
56,807
29,980
149,901
107,748
257,649
2,454
Annual
Salary
perFTE
37,440
50,000
29,120
33,280
31,200
27,040
Number
of
FTEs
1.0
1.0
3.3
3.0
1.0
10.0
$ Per Hour
Or
%
18.00
14.00
16.00
15.00
13.00
25.0%
$ 8.00
3.0%
Annual Number $ Per Hour
Salary of Or
perFTE FTEs %
85,000 1.0
55,000 1.0
35,360 14 17.00
35,360 14 17.00
25.0%
Annual
Salary
perFTE
70,000
$
$
3,000
2.75
2.0%
Number
of
FTEs
1.0
$ Per Hour
Or
%
25.0%
$ 1,000
$ 0.50
1.8%
4.0%
$ 0.50
Annual
Salary
perFTE
55,000
35,360
Number
of
FTEs
1.0
14
$ Per Hour
Or
%
$ 17.00
25.0%
$3.50
27
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