FY2009 10/15/2008 Agreement
DANNY L. KOLHAGE
CLERK OF THE CIRCUIT COURT
DATE:
October 17, 2008
TO:
Lynda Stuart, Office Manager
Tourist Development Council
ATTN:
Maxine Pacini
Administrative Assistant
FROM:
Pamela G. Hanc~
Deputy Clerk 0
At the October IS, 2008, Board granted approval of the following Cultural Umbrella
Event Agreements for Fiscal Year 2009, totaling $418,244:
Upper Keys Business Group, Inc., Key Largo Pirates Fest, October 2008, in the amount
of $24,987.
Marathon Garden Club, Inc., Marathon Garden Club's 2008/2009 Seasonal Events,
October 2008 - May 2009, in the amount or $10,000.
The Studios of Key West, Inc., Studios of Key West 2008/2009 Events Season, October
2008 - September 2009, in the amount of$19,000.
The Mel Fisher Maritime Heritage Society, Inc., Rise and Fall of the KW Turtle Fishing
Industry Museum, Octobert 2008 - September 2009, in the amount of $16,SOO.
St.Paul's Protestant Episcopal Church ofKW, Performance of St.Pauls' ,October 2008-
September 2009, in the amount of$4,800.
The Marathon Community Theatre, Inc., Marathon Community Theatre Season
2008-2009, October 2008 - September 2009, in the amount of$23,SOO.
Red Barn Actors Studio, Inc., Red Barn Theatre 2008-2009 Season, October 2008 _
September 2009, in the amount of$19,000.
Key West Art & Historical Society, Inc., Key West Art & Historical Society Cultural
Events Series, October 2008 - September 2009, in the amount of$22,914.
The Key West Harry S. Trum~n Foundation, Harry Truman's Year Long 12Sth Birthday
Celebration, October 2008 - September 2009, in the amount of $19,000.
Key West Players, Inc., Key West Players Inc. 2008/2009 Season, October 2008-
September 2009, in the amount of$18,000.
Paradise Ballet Theatre, Inc., Nutcracker Key West, November - December 2008, in the
amount of$15,000.
Jessie Porter's Heritage House and Robert Frost Cottage, Inc., The WP A Period:
Preserving Key West History through Art, November 2008 - February 2009, in the amount of
$7,198.
Florida Keys Art Guild, Inc., Florida Keys Art Guild Festivals, November 2008 - April
2009, in the amount of $23,000.
Key West Botanical Garden Society, Inc., Key West Tropical Forest & Botanical Garden
Season Calendar of Events, November 2008 - April 2009, in the amount of$16,000.
Florida Keys Community Concert Band, Inc., Pops in the Park, November 2008 - April
2009, in the amount of$17,428.
Key West Innkeepers Association, Inc., Holiday Historic Inn Tour, December 2008, in
the amount of$7,693.
The Key West Pops, Inc., Key West Pops 10th Anniversary Season, December 2008-
March 2009, in the amount of $4,800.
Old Island Restoration Foundation, Inc., Key West House & Garden Tours/Conch Shell
Blowing Contest, December 2008 - March, in the amount of $4,800.
Florida Keys Community College "FKCC", FKCC Keys Chorale Concert Series,
December 2008 - April 2009, in the amount of $4,800.
Performing Arts Center of Key West, Inc., Tennessee Williams Theatre 2008-2009
Season, December 2008 - May 2009, in the amount of$18,000.
Florida Keys Land and Sea Trust, Inc., Bahamian Heritage Festival, January - February
2009, in the amount of$IO,OOO.
Key West Art Center, Inc., Key West Art Show & Old Island Days Art Festival, January-
February 2009, in the amount of$5,715.
Key West Council of the Arts, Inc., Impromptu Concerts, January - March 2009, in the
amount of $8.,352.
Middle Keys Concert Association, Inc., Middle Keys Concert Season, January - March
2009, in the amount of$IO,OOO.
Sculpture Key West, Inc., Sculpture Key West 2009, January - April 2009, in the amount
of $17,500.
Key West Symphony Orchestra, Inc., Key West Symphony Orchestra, January - July
2009, in the amount of$15,000.
Pigeon Key Foundation, Inc., Pigeon Key Art Festival, February 2009, in the amount of
$7,559.
Purple Isles Art Guild, Purple Isles 43rd Annual Members' Judged Show and the 3rd
Annual Joe Cella Birds in Nature Show, February - March 2009, in the amount of$10,500.
Jessie Porter's Heritage House and Robert Frost Cottage, Inc., Robert Frost Poetry
Festival, April 1009, in the amount of$7,I98.
Lower Keys Chamber of Commerce, Inc., 25th Annual Underwater Music Festival, July
2009, in the amount of$I2,000.
Florida Keys Birding and Wildlife Festival, Inc., Florida Keys Birding and Wildlife
Festival, September - October 2009, in the amount of$18,000.
Enclosed are two duplicate originals of the above-mentioned for your handling. Should
you have any questions please feel free to contact our office.
cc: County Attorney
Financ:e
File
FUNDING AGREEMENT
THIS AGREEMENT is made and entered into by and between Monroe County, Florida, a
political subdivision of the jJate of Flori~~ounty"), and Upper Keys Business Group, Inc.
("Event Sponsor") on this ~day of () -L, 2008.
WHEREAS, the umbrella organization under contract to the County has recommended to the
Monroe County Tourist Development Council ("TDC"), which has endorsed the recommendation, that
certain monies be allocated for promotion of an event by Event Sponsor;
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows:
1. Amount: County shall pay a sum not to exceed $24,987 (Twenty Four Thousand, Nine
Hundred and Eighty Seven Dollars) effective October 1, 2008 for promotion and related
expenditures, as described in the event budget, attached hereto as Exhibit "0", for production of the
Key Largo Pirates' Fest in Octob~r, 2008. No amendments shall be made to Exhibit "0" after
approval of contract. Payment will be made only after Event Sponsor submits invoices and support
documentation acceptable to the County's Finance Department. The advertising and promotion
budget using County funding may ~e altered as to the individual line items, or components, within
10% of the amount stated for that it~m or component, without increasing the total dollar amount and
without requiring a written amendment to this agreement. The general non-allocated section of an
Umbrella event budget shall not exdeed 15% of the total budget and may be utilized for unforeseen
permissible expenditures and for those budget lines that may require additional funds. Monroe
County's performance and obligation to pay under this agreement is contingent upon an annual
appropriation by the County.
2. Duties of Event spon~: Event Sponsor shall provide promotion and related services
as described in the Schedule of vents, Exhibit "C", attached hereto. All advertising and public
relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County.
3. Invoicina: A list of Acceptable Event Marketing Expenses is attached to the
contract as Exhibit "A". The contracted agencies of record shall receive payment of work in
progress upon submission of documented invoices associated with the event. Event sponsor fully
understands that funding is obtained from tourist development taxes for which the fiscal year ends
September 30, 2009. Event sponsor also understands that the funding process through which this
contract was made available by COUhty requires event sponsors to submit their payment requests as
quickly as possible and to finalize all !such requests before the end of the fiscal year, if at all possible.
In order for the tourist development tj;!xes to be utilized most effectively for the purpose for which they
were authorized, attracting and prorrjoting tourism, the budgeting process of the County requires the
event's funding to be concluded in , timely manner. In recognition that the timeliness of payment
requests is of extreme importance to the funding of future advertising and promotion for the stability of
the tourist-based economy, Event S~onsor agrees to submit by September 30, 2009, all invoices and
support documentation as required ~y the County's Finance Department rules and policies. Event
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
1
Sponsor shall not be reimbursed nor will Event Sponsor's vendors be paid directly for any
invoices received by the County after September 30, 2009, except that for events with
promotional expenditures incurred between July 1 and September 30, 2009, invoices must be
submitted within ninety (90) days of the conclusion of the event.
4. Reimbursement to County: Event Sponsor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Sponsor.
5. Indemnification: Event Sponsor covenants and agrees to indemnify and hold
harmless Monroe County, the '-;ourist Development Council, the 3406 North Roosevelt
Corporation (Visit Florida Keys), their officers, employees and agents from any and all claims for
bodily injury (including death), persohal injury, and property damage (including property owned by
Monroe County) and any other losses, damages, and expenses (including attorney's fees) which
arise out of, in connection with, or by reason of the services provided, event sponsored, or other
activities and funding associated with this agreement.
6. Claims and Venue: Event Sponsor agrees to notify County immediately of any
claims suits, or action made against the Event Sponsor that is related to the activity under this
agreement, and will cooperate with County in the investigation arising as a result of any action,
suit, or claim related to this Agreem$nt. Any legal proceedings arising out of this agreement shall
be in accordance with the laws of 'the State of Florida in the 16th Judicial Circuit for Monroe
County; venue shall be in Monroe County, Florida.
7. Records: Event Sponsor shall maintain records pursuant to generally accepted
accounting principles for four (4) years after the event and shall permit County and its agents and
employees access to said records at reasonable times.
8. Termination: County may terminate this agreement without cause by providing written
notice to Event Sponsor, through its officer, agent, or representative, no less than sixty (60) days prior
to the event and may terminate for breach upon providing to Event Sponsor, through its officer, agent
or representative, notice at least sev$n (7) days prior to the effective date of the termination. Notice is
deemed received by Event Sponsor iwhen hand delivered, delivered by national courier with proof of
delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-acceptance of
delivery.
9. Conflicts: Event sponsor is an independent contractor and shall disclose any potential
conflicts of interest as defined by Florida Statutes, Chapter 112 and Monroe County Code, Article XXI.
10. Non-Collusion: By signing below, Event Sponsor warrants that he/she/it has not
employed, retained or otherwise had act on his/her/its behalf any former County officer or employee in
violation of Section 2 of Ordinance iNo. 10-1990 or any County officer or employee in violation of
Section 3 of Ordinance No. 10-1990, For breach or violation of the provision the County may, at its
discretion terminate this contract w~' hout liability and may also, at its discretion, deduct from the
contract or purchase price, or otherw se recover, the full amount of any fee, commission, percentage,
gift, or consideration paid to the form r or present County officer or employee.
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract ID#: 498
2
11. Public Entities Crimes: A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a bid on a contract to provide
any goods or services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor,
or consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a
period of 36 months from the date of being placed on the convicted vendor list.
12. Loao: Logo Usage guidelines are attached to this contract as Exhibit "B".
All promotional literature and display advertising with the exception of generic advertising must
display the "Florida Keys & Key West Come As You Are" logo/trade mark (as per attached logo
sample). This logo/trade mark was adopted by the TDC and County in December 2006.
In-County Loao: The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized in all approved in-county print newspaper ads, magazine ads, street
banners, posters and other approved signage efforts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo
in electronic format (eps or jpg file), contact John Underwood with Tinsley Advertising at 305-856-
6060.
Out of County Loao: The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any approved out-
of-county print newspaper ads, magazine ads, television commercials, internet advertising (banners,
buttons, e-mail blasts), direct mall promotions (brochures and pamphlets) and any approved
promotional items including programs, T-shirts, hats, jackets, trophies and koozie cups. Radio
commercials should include "Brought to you by The Monroe County Tourist Development Council". To
seek approval, clarification and/or ldgo in electronic format (eps orjpg file), contact Lauren Bernat or
John Underwood at Tinsley Advertising at 305-856-6060.
13. Insurance Reauireme'1ts: Event Sponsor, as a pre-requisite of the Special Event
governed by this agreement, shall obtain, at its own expense, insurance as specified in this section.
Event Sponsor will not be permitted to commence work associated with the Event (including
pre-staging of personnel and material) until satisfactory evidence of the required insurance has been
furnished to the county as specified below. Event Sponsor shall maintain the required insurance
throughout the entire duration of the Special Event and any extensions specified in any attached
schedules. Failure to comply with this provision may result in the immediate suspension of the Event
until the required insurance has been reinstated or replaced. Event Sponsor shall provide, to the
County, as satisfactory evidence of the required insurance, either:
. Certificate of Insurance
or
. Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed with the Clerk of
the BOCC prior to the Event.
All insurance policies must ~pecify that they are not subject to cancellation, non-renewal,
material change or reduction in cov$rage unless a minimum of thirty (30) days prior notification is
given to the County by the insurer.
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
3
Acceptance and/or approval of Event Sponsor's insurance shall not be construed as relieving
Event Sponsor from any liability or obligation assumed under this contract or imposed by law.
The Monroe County Board of County Commissioners, its employees and officials will be
included as "Additional Insured" on all policies.
Any deviations from these General Insurance Requirements must be requested in writing on
the County form titled "Request for Waiver of Insurance Requirements" and must be approved by
Monroe County Risk Management.
Event Sponsor shall furnish the County with a certificate evidencing the insurance required by
this paragraph not later than twenty (20) days prior to the event.
Prior to commencement of work governed by this contract, Event Sponsor shall obtain General
Liability Insurance. Coverage shall be maintained through out the life of the contract and include, as a
minimum:
* Premises Operations
* Products and Completed Operations
* Blanket contractual Liability
* Personal Injury Liability
* Expanded Definition of Property Damage
The minimum limits acceptable shall be:
* $1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
* $500,000.00 per person
* $1,000,000.00 per Occurrence
* $100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims Made
policy, its provisions should include coverage for claims filed on or after the effective date of this
contract. In addition, the period for which claims may be reported should extend for a minimum of
twelve (12) months following the acceptance of work by the County.
Should the Event involve the serving or distribution of alcoholic beverages, Event Sponsor
shall obtain prior to the Event, a Liquor Liability insurance policy naming Monroe County as a co-
insured. The Event Sponsor's General Liability Insurance policy shall include Liquor Liability with
limits equal to those of the basic coverage. A separate Liquor Liability policy is acceptable if the
coverage is not more restrictive than the Sponsor's General Liability policy.
REMAINDER OF THIS PAGE LEFT INTENTIONALLY BLANK
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
4
IN WITNESS WHEREOF, the parties have executed this agreement, effective the day and year
first above written.
(SEAL)
Attest: Danny L. Kolhage, Clerk.
Board of County Commissioners
of Monroe County
(j~~
DeputY Clerk
~1Jp~
Mayor/Chairman
(CORPORATE SEAL)
Attest:
Upper Keys Business Group, Inc.
By.
Secretary
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Print Name
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OR TWO WITNESSES
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Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
5
EXHIBIT A
Accepta~e Event Marketina Expenses
(Destination urnKey/Cultural/Flshing Events)
soee 9/20/06
ADVISORY COMMITTEES IUMBR"'lLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINATORS' RESPONSIBiliTY: It is the responsibility of the Advisory Committees
(Umbrella/District Advisory Committees (DAC)) and Event Coordinators to keep apprised of all Monroe
County Tourist Development Council's policies and procedures pertaining to event funding. 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and recommendations
to the TDC. Upon approval of the TDC of any event funding recommendations, a contract will be entered
into by the applicant and BOCC. The Bbcc has final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined within the
RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the Board of County Commissioners.
BOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive funding.
There are four categories of events that may receive funding from the TDC; Destination Events; Turnkey
Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will receive a
reimbursement/direct payment packet tHat includes an executed copy of the funding agreement. The
packet provides guidelines required for reimbursement/direct payment of Acceptable Event Marketing
Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund other than
the Umbrellas (Cultural, Fishing & Diving). 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within the contract
and those acceptable items/expenses 'isted below. Destination events may utilize up to 10% of their
approved line item budgets for in-counlY hard media and publiC relations. A general non-allocated line
item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC items as listed in
this section. There cannot be more than a 10% deviation on the approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising only>
Promotional Sians: posters and banners
I
Promotional Items: T-shirts; hats; jacke* koozie cups. Refer to Sales/Resale statement.
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
6
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the contract.
CUL TURAUFISHING UMBRELLA EV!=NT FUNDING: Any event of a fishing or artistic/special/dramatic
nature shall apply for funding under the appropriate umbrella organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the event
coordinator is to be used within the approved acceptable list of TDC expenses listed below without any
restriction as to out-of-county advertisin~. Each Umbrella shall appropriate a minimum of 30% of the funds
of the Umbrella for out-of-county adve~ising and pUblic relations. 70% or the remainder that has not been
allocated to the advertising/public relatibns agencies of record within the Umbrellas, shall be allocated by
the Umbrella to the applicants for event funding. The budget, which is included with the application, will be
individually reviewed by the Umbrella, tll1e applicant and the advertising/public relations agencies of record.
There cannot be more than a 10% deviation on the approved line item budget. No amendments to
budgets will be permitted after this approval process. 9/14/94 General non allocated line item is not to
exceed 15% of the total budget and can only be utilized for acceptable TDC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district, the
remaining funds shall be allocated and utilized to advertise that specific district as recommended by the
Umbrella committee.
Any event receiving funding under the Ulmbrella organization will not be eligible for additional funding under
another TDC event category. 08/14/91
CULTURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising on Ii
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expen$es that are approved by public relations agency of record.
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
7
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising only>
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only) '.
Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expemses that are approved by public relations agency of record.
1 TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such
trophies must include the appropriate i/1formation as outlined in the pOlicies (tournament name, date, and
location). 9/14/94 For TROPHY reimbursement, Tournament Directors must present the original invoice of
the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or glass etching
from the engraving company. 8/20/03.
2 ADVERTISING THROUGH THE IN~ERNET: The TDC will pay for Internet advertising on web sites
(banners, buttons, website links), and E-mail blasts. Internet advertising links may go to the event website.
Logo is required on banners and E-blasts. No payment will be made for development or operation
(hosting) of website. BOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITE~ Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold. 09/14/94
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract ID#: 498
8
EXHIBIT B
Logo/Acknowlecjgement Usage Guidelines For Events
DestinationlTurnKey/Cultural/Fishing Events
soee 12/20106
Color ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the concl4sion of commercial
Hats/t-shirts/jackets/koozie cups: mlUst carry the "The Florida Keys & Key West" logo
Radio Advertisina: No logo is req~ired. All radio announcements must say "Brought to you by
the Monroe County Tourist Development Council"
TrODhies: Logos are not required oh trophies.
In-Countv LOl!o
The below logo that includes the "Monroe County Tourist Development Council" designation is to
The
floridd Keys
&~e:y~~.,..
'.-
IlONIlJE COUNTY1OlIlIST DfVEI.OPMfNT COUNCil
be utilized in all approved in-county print newspaper ads,
magazine ads, street banners, posters and other approved
sigmage efforts. Radio commercials should include "Brought to
YOIU by The Monroe County Tourist Development Council". To
seak approval, clarification and/or logo in electronic format (eps
or Jpg file), contact Lauren Bernat or John Underwood with
Tinsley Advertising at 305-856-6060.
Out-of-Countv LOl!o
The below logo that does NOT imclude the "Monroe County Tourist Development Council"
The designation is to be utilized in all other efforts including any
I approved out-of-county print newspaper ads, magazine ads,
television commercials, internet advertising (banners,
F oridd Keys buttons, e-mail blasts), direct mail promotions (brochures and
~ we pamphlets) and any approved promotional items including
& ey est . Jilrograms, T-shirts, hats, jackets, trophies and koozie cups.
:Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek
, · come os you ore . I I 'f' t' d/ I 'I 'f
. -. approva, can Ica Ion an or ogo In e ectronlc ormat (eps or
jpg file), contact Lauren Bernat or John Underwood at Tinsley Advertising at 305-856-6060.
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract 10#: 498
9
In-County Loao
The
Floridd Keys
..-
MONROE COUNrv TOURIST DEVELOPMENT COUNCIL
Out-ot-County LOQO
The
Floridd Keys
. .'-
Key Largo Pirates' Fest
Cultural Umbrella Funding FY 2009
Contract ID#: 498
10
Exhi.hi t C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF EVENTS
FISCAL YEAR 2009
EVENT NAME: Key Lar20 Pir~tes' Fest
List scheduled event activities in date order. If pre-promotion is included, indicate the event dates of
the next season. If funded, funds will be reimbursed only for the promotion of event activities listed
here.
Friday
-The :Pillage Begins. 6:00 p - 10:00 p Cafe Largo & Bayside Grille.
, -Music and Rum tasting begins
-Walk the Plank Contest. Contestants vie for the best impersonation of Black
Caesar as they walk the plank for prizes.
., -Pirate Parade and Costume Contest. Pirates will have an opportunity to show
their spirit for the judges and spectators as they vie for the title of "Black Caesar"
and assumes his/her throne.
Saturday
-Black Caesar Returns to Key largo. Noon - II pm MM 104
-Pirate Bazaar & Thieves Market begins at Mile Marker 104 -Caribbean Club,
Big Chill, Sundowners, Cactus Jack's & Senor Frijoles. Pirate paraphernalia,
memorabilia, and keys artists are invited to attend.
-Underwater Pirates' Poker tournament begins with Sun Cruz casinos.
-Concert on the water begins in Blackwater sound off Sundowners, the Big Chill
and Caribbean Club.
-Pirates invade Key Largo as professionally choreographed pirate show begins on
Blackwater sound. A reenactment of Black Caesar's return to Key Largo with
professionally choreographed artillery line, encampments, battles, & skits.
-The music, fun, grog. and Bazaar continues.
. Fireworks.
Sunday
-Black Caesar's By land or Sea Booty Hunt
-Registration begins at Sundowners. Ports of Call include: Bayside Grille,
Snappers, Mandalay, Coconuts. Buzzards Roost, and Gilbert's Resort.
-Costume Contest -The Good, the Bad, & the Ugly -prizes for sexiest and
scariest, best buccaneer, best wench, and best decorated transportation from
bike to car to boat.
. .Buccaneer Bash and Finale at Gilbert's Resort and Marina -live music, grub and
grog. Handover of loot.
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA EVENT BUDGET
BUDGET BREAKDOWN
line items listed below must be approved by the appropriate agency of record
EXHIBIT 0
FISCAL YEAR 2009
There will be no amendments to this budget (Exhibit D) after BOCC approval of Agreement
EVENT NAME:
Key LarQo Pirates' Fest
MEDIA PLACEMENT & PRODUCTION COSTS: newSlpaper, radio, magazines.
TV, website/internet advertising only $
23,187
500
PROMOTIONAL SIGNS: posters/banners
PROMOTIONAL ITEMS: t-shlrts, hats, jackets, koozl. cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets!
postage & shipping
300
PROGRAMS:
PUBLIC RELATIONS
"GENERAL NON-ALLOCATED
1,000
TOTAL:
$
24,987
"GENERAL NON ALLOCATED MAY NOT EXCEED 1~% OF THE ABOVE BUDGET,
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TOC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE trHAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.
1996 EdItIon
MONROE COUNTY, FLORIDA
Request For Waiver
of
Insurance Requirements
It is requested tbat the insUIance requirements, as specified in the County's Schedule of Insurance
Requirements, be waived or modified on the following contract.
Contractor: See Event Attachment - CULTURAL
Name of Entity: {),4/Jea.. k/!-r fhtf,I~~e,,,, Gn.A'V' k
Name of Event: I<tr.y L~,,, I~S {;J-r-
Contract for: Services
Addretll of Contractor:
c/o me Att: Maxine
Pbone: 305-296-1552
Scope of Work: Advertising and Promotion
Reason for Waiver: Providing funds to promote event onlv. ... Minimal e~osure to
county
Policies Waiver will
apply to: Insurance ReqJ.liremcpnts outlined within attached contract
Signature of Contractor:
APlb ~
Risk Management: . ~. 'I J I Q
Date: S- d.-l- () R
Not Approved
County Administrator Appeal:
Approved
Not Approved
Date:
Board of County Commissioners ~ppeal:
Approved
Not Approved
Meeting Date:
Administration Instruction
#4709.2
:{ D -It yq~