FY2009 11/19/2008
Destination Events AQreement
THIS AGREEMENT (Agreement) is entered into this J f~ day of 1I,r,;v. , 2~ by:~;
and between MONROE COUNTY, a political subdivision of the state of Florida (~u%) a~ i-:,
-" .: ,."
Islamorada Chamber of Commerce, Inc. a not for profit organized and operati~.!:lder<tJ"e ::;
laws of the state of Florida (Event Sponsor). .c':- -,
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in consideration of the mutual covenants contained herein, the parties agree as follows:
1. The County agrees to pay up to $20,000 (Twenty Thousand Dollars) for the
Florida Keys Island Festival on April 4-5, 2009 from tourist development tax funds (see
Exhibit "C"). No more than 10% of the total advertising and promotional costs paid under this
agreement shall be attributable to in-county advertising and promotion. The general non-
allocated section of an event budget shall not exceed 15% of the total budget and may be
utilized for unforeseen permissible expenditures and for those budget lines that may
require additional funds. No amendments shall be made to Exhibit "c" after approval of
contract. A list of Acceptable Event Marketing Expenses is attached to the contract as
Exhibit "A".
2. Scooe of SeNices: The event sponsor agrees to provide the County with an event
as specified below:
a). A two day Island Festival to include a children's activities/workshops; Taste
contest; live bands/concert; Arts & craft vendors; Boat vendors
b). Awards Ceremony
3. All advertising and public relations seNices or supeNision of advertising and public
relations will be provided through the contracted agencies of the Tourist Development Council
(TDC) and COUNTY. The agencies of record shall receive payment for work in progress upon
submission of documented invoices associated with the event.
4. Pavment: Any payments directly to the event sponsor or vendors associated with
said event shall be as follows:
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
1
Payment upon presentation of an invoice shall indicate the task completed for
which payment is sought, with proper documentation attached.
Upon completion of said event, a financial statement detailing all revenue and
expenses utilizing generally accepted accounting principals shall be prepared, notarized and
submitted by Event Sponsor. The County's contracted public relations firm shall confirm
compliance with the Scope of Services.
Monroe County's performance and obligation to pay under this contract is
contingent upon an annual appropriation by the COUNTY. Only acceptable expenses listed in
the Monroe County Tourist Development Council Operations Manual shall be paid.
5. Accountina: Financial records of the Sponsor pertaining to this project shall be
kept according to generally recognized accounting principles and shall be available to the
COUNTY or to an authorized representative for audit.
6. Modification: Line item changes to the advertising and promotion budget may be
made up to but not exceeding 10% of the larger line item amount without requiring COUNTY
approval of the particular change.
7. Breach and Penalties: The parties agree to full performance of the covenants
contained in this agreement, and the COUNTY reserves the right at its discretion, provided such
breach is material, to terminate this agreement for any misfeasance, malfeasance, or
nonperformance of the agreement terms or negligent performance of the agreement terms by
the event sponsor.
8. Termination: This Agreement will be terminated on September 30, 2009. All
invoices must be submitted prior to September 30, 2009.
9. Non Occurrence of Event: If the event does not take place for any reason under
control of EVE~nt Sponsor except for those reasons in paragraph 19, then Event Sponsor agrees
to refund to the COUNTY any amounts already paid to them under this agreement, and relieve
the COUNTY from any further payments.
The event sponsor shall give written notice to the Monroe County Tourist
Development Council if it is found necessary to cancel an event. The notice shall contain the
Florida Keys I'sland Festival
Destination Event: FY 2009
Contract ID#: 528
2
following spEicifics: 1) reason for cancellation, 2) documentation of the reason for cancellation
and 3) person authorized to cancel including title and stated affiliation.
10. Indemnification and Hold Harmless: The event sponsor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the, Tourist Development Council and Visit Florida Keys from any and all claims for
bodily injury (including death), personal injury, and property damage (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise Ciut of, in connection with, or by reason of the services provided, event sponsored, or
other activities and funding associated with this agreement, except those losses or damages
caused by COUNTY or its agents.
11. Insurance Requirements: Event sponsor as a pre-requisite of the Special Event
governed by this Agreement, shall obtain, at its own expense, insurance as specified in this
section.
Event sponsor will not be permitted to commence work associated with the Event
(including pre-staging of personnel and material) until satisfactory evidence of the required
insurance has been furnished to the county as specified below. Event sponsor shall maintain the
required insurance throughout the entire duration of the Special Event and any extensions
speCified in ;any attached schedules. Failure to comply with this provision may result in the
immediate sLlspension of the Event until the required insurance has been reinstated or replaced.
Event sponsor shall provide, to the County, as satisfactory evidence of the required insurance,
either:
.
Original certificate of Insurance
or
.
Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed with the
Clerk of the COUNTY prior to the Event.
All insurance policies must specify that they are not subject to cancellation, non-renewal,
material change or reduction in coverage unless a minimum of thirty (30) days prior notification
is given to thE! County by the insurer.
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
3
Acceptance and/or approval of event sponsor's insurance shall not be construed as
relieving eve,nt sponsor from any liability or obligation assumed under this contract or imposed
bylaw.
The Monroe County Board of County Commissioners, its employees and officials will be
included as "Additional Insured" on all policies, exempt workers compensation.
Any deviations from these General Insurance Requirements must be requested in writing
on the County form titled "Request for Waiver of Insurance Requirements" and must be
approved by Monroe County Risk Management.
Event sponsor shall furnish the County with a certificate evidencing the insurance
required by this paragraph not later than twenty (20) days prior to the event.
Prior 1:0 commencement of work governed by this contract, event sponsor shall obtain
General Liability Insurance. Coverage shall be maintained through out the life of the contract
and include, as a minimum:
.
Premises Operations
.
Products and Completed Operations
.
Blanket contractual Liability
.
Personal Injury Liability
.
Expanded Definition of Property Damage
The minimum limits acceptable shall be:
.
$1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
.
$500,000.00 per person
. $1,000,000.00 per Occurrence
Florida Keys Island Festival
Destination Event: FY 2009
Contract ID#: 528
4
*
$100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims Made
policy, its provisions should include coverage for claims filed on or after the effective date of this
contract. In addition, the period for which claims may be reported should extend
for a minimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the work governed by this contract involves the sales and/or distribution of
alcoholic beverages, the Contractor's General Liability Insurance policy shall include Liquor
Liability with limits equal to those of the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more restrictive than
the contractor's General Liability policy.
A Workers Compensation insurance is required by Florida Statutes.
12. Permits: The event sponsor will secure all required permits, licenses including
but not limited to occupational licenses.
13. Taxes: The COUNTY and TDC are exempt from Federal Excise and State of
Florida Sales, Tax.
14. Finance Charaes: The COUNTY and TDC shall not be responsible for any finance
charges.
15. Relation of COUNTYITDC: It is the intent of the parties hereto that the event
sponsor shall be legally considered as an independent Event Sponsor and that neither it nor its
employees shall, under any circumstances, be considered employees, servants or agents of the
COUNTY and TDC and the COUNTY and TDC shall at no time be legally responsible for any
negligence on the part of said Event Sponsor, its employees or agents, resulting in either bodily
or personal injury or property damage to any individual, firm, or corporation.
16. Disclosure: The event sponsor shall be required to list any or all potential conflicts
or interest, as defined by Florida Statute 112 and Monroe County Code. The event sponsor
shall disclose, to the COUNTY and TDC all actual or proposed conflicts of interest, financial or
otherwise, direct or indirect, involving any client's interest which may conflict with the interest of
the COUNTY and TDC.
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
5
17. Assiqnment: The event sponsor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or
its power to execute such agreement to any person, company or corporation without prior
consent of the COUNTY.
18. Compliance with laws - Nondiscrimination: The event sponsor, shall comply with
all federal, state and local laws and ordinances applicabie to the work or payment for work
thereof, and shall not discriminate on the grounds of race, color, religion, sex, age, or national
origin in the performance of work under this Agreement. This Agreement shall be subject to all
federal, state!, and local laws and ordinances.
19. Force Maieure: The event sponsor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency
beyond its control or the control of any of its subcontractors or suppliers, including labor dispute,
strike, labor shortage, war or act of war whether an actual declaration thereof if made or not,
insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine
restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of any
governmental I authority, jurisdictional action, or insufficient supply of fuel, electricity, or materials
or supplies, or technical failure where the event sponsor has exercised reasonable care in the
prevention 0Jr mitigation of damages and delay, any such delay or failure shall not constitute a
breach of th~l Agreement. Upon demand of TDC or COUNTY, the event sponsor must furnish
evidence of lhe causes of such delay or failure. COUNTY shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s)
described in paragraph 1 and Scope of Services.
20. Governinq LawNenue: This Agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be
performed entirely in the State. In the event that any cause of action or administrative
proceeding is; instiluted for the enforcement or interpretation of the agreement, lhe County and
Sponsor agree that venue shall lie in the appropriate court or before the appropriate
adminislrativ~l body in Monroe County, Florida. This Agreement shall nol be subject to
arbitralion.
21. Security Protection: The event sponsor agrees to provide adequate securily for
the event. No TDC funds will be used for this purpose.
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
6
22. Ownership: All advertising and promotion work performed under the agreement
and paid for by the COUNTY and TDC shall be the property of the COUNTY and TDC, for
whatever us,,, and/or disposition the COUNTY and TDC may deem appropriate.
23. Media riGhts: The TDC shall have the right to broadcast, rebroadcast, use,
reproduce or transmit for any purpose whatsoever, radio, television, pictures, sound, film and
tape motion pictures and still photographs paid by the COUNTY and TDC under this agreement.
24. Loao: Logo Usage guidelines are attached to this contract as Exhibit
"B", For all promotional literature and display advertising with the exception of generic
advertising must display the "Florida Keys & Key West Come As You Are" logo/trade mark (as
per attached logo sample). This logoltrade mark was adopted by the TDC and County in
December 2006.
In-Countv LOQo: The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized in all approved in-county print newspaper ads, magazine ads, street
banners, posters and other approved signage efforts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". To seek approval,
clarification and/or logo in electronic format (eps or jpg file), contact John Underwood with
Tinsley Advertising at 305-856-6060.
Out of Countv LOQo: The out of county logo does NOT include the "Monroe County Tourist
Developmenll Council" designation and is to be utilized in all other efforts including any approved
out-of-county' print newspaper ads, magazine ads, television commercials, internet advertising
(banners, buttons, e-mail blasts), direct mail promotions (brochures and pamphlets) and any
approved promotional items including programs, T-shirts, hats, jackets, trophies and koozie
cups. Radio commercials should include "Brought to you by The Monroe County Tourist
Development Council". To seek approval, clarification and/or logo in electronic format .(eps or
.jpg file), contact John Underwood at Tinsley Advertising at 305-856-6060.
25. Severabilitv: If any provision of this Agreement shall be held by a Court of
competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be
affected thereby; and each provision of this Agreement shall be valid and enforceable to the
fullest extent permitted by law.
26. Authoritv: Each of the signatories for the sponsor below certifies and warrants
that:
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
7
a) The Sponsor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Sponsor and c)
this AgreemE:nt has been approved by the Sponsor's Board of Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed, retained or
other wise had act on its behalf, any former County office or employee in violation of Section 2
or Ordinanoe No. 10-1990 or any County officer or employee in violation of Section 3 of
Ordinance No. 10-1990. For breach or violation of the provision the County may, at its
discretion tel'minate this agreement without liability and may also, at its discretion, deduct from
the agreement or purchase price, or otherwise recover, the full amount of any fee, commission,
percentage, ~gift, or consideration paid to the former or present County officer or employee.
28. Public Entity Crimes: "A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a proposal on a contract
to provide any goods or services to a public entity, may not submit a proposal on a contract with
a public enti1y for the construction or repair of a public building or public work, may not submit
proposals on leases of real property to public entity, may not be awarded or perform work as a
contractor, supplier, subcontractor, or consultant under a contract with any public entity, and
may not transact business with any public entity in excess of the threshold amount provided in
Section 287.017, for CATEGORY TWO for period of 36 months from the date of being placed on
the convicted vendor list."
29. Notice: Any notice required or permitted under this agreement shall be in writing
and had delivered or mailed, postage prepaid, to the other party by certified mail, returned
receipt requested to the following:
For Grantee: Judy Hull
Islamorada Chamber of Commerce
P.O. Box 915
ISlamorada, FL 33036
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
8
Key West, FL 33040
And
Cynthia Hall, Ass!. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
30. Entire Aqreement: The parties agree that the Agreement above constitutes the
entire agreement between the COUNTY and event sponsor. Except as provided in paragraph 6
of this Agreement, this Agreement can never be amended or modified except in a writing signed
by the parties hereto.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement the day and year
first above written.
(SEAL)
Attest: Danny L. Kolhage, Clerk
/ ~fo~rd of County Commissioners
ve:;:onroe C~ jq~ e-d
~~an (s
D-:,~'@J.~
.De~'
(CORPORATE SEAL)
Attest:
Islamorada Chamber of Commerce, Inc.
By.
Secretary
BY~cL.~_W~
President
\JI.<!.-L:
Print Name
L_W~
q - 30- ()'8
Print Name
Date:
Date:
OR TWO WITNESSES
(1)
(2)
Print Name:
Print Name:
Date:
Date:
9
Florida Keys Island Festival
Destination Event: FY 2009
Contract ID#: S28
EXHIBIT A
Acceptable Event Marketina Expenses
(Desti nation/Turn Key/Cu Itu rallFish i ng Events)
soee 9/20/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory Committees
(Umbrella/District Advisory Committees (DAC) and Event Coordinators to keep apprised of all Monroe
County Tourist Development Council's policies and procedures pertaining to event funding, 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC, Upon approval of the TDC of any event funding recommendations, a
contract will be entered into by the applicant and SOCC. The SOCC has final approval of all contracts,
Any Request for Proposal (RFP) response received after the specified deadline, as determined within the
RFP, will not be accepted, TDC 7/21/93 This policy mirrors that of the Soard of County Commissioners,
SOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive funding,
There are four categories of events that may receive funding from the TDC; Destination Events; Turnkey
Events; Cultural Events and Fishing Events,
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TDC funded items are NOT to be sold, 9/14/94
Only the items listed will be reimbursed for the described events, All event coordinators will receive a
reimbursemenUdirect payment packet that includes an executed copy of the funding agreement. The
packet provides guidelines required for reimbursemenUdirect payment of Acceptable Event Marketing
Expenses,
No individual applications for Event funding will be considered out of the Two Penny Event Fund other
than the Umbrellas (Cultural, Fishing & Diving), 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within the contract
and those acceptable items/expenses listed below, Destination events may utilize up to 10% of their
approved line item budgets for in-county hard media and public relations, A general non-allocated line
item is not to Elxceed 15% of the total budget and can only be utilized for acceptable TDC items as listed
in this section, There cannot be more than a 10% deviation on the approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising
only2
Promotional Siqns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Florida Keys Island Festival
Destination Event: FY 2009
Contract ID#: 528
10
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budgl~t.
Public Relations: Public relations expenses that are approved by public relations agency of record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the contract.
CUL TURAUFISHING UMBRELLA EVENT FUNDING: Any event of a fishing or artistic/special/dramatic
nature shall apply for funding under the appropriate umbrella organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the event
coordinator is to be used within the approved acceptable list of TDC expenses listed below without any
restriction as to out-of-county advertising. Each Umbrella shall appropriate a minimum of 30% of the
funds of the Umbrella for out-of-county advertising and public relations. 70% or the remainder that has
not been allocated to the advertising/public relations agencies of record within the Umbrellas, shall be
allocated by the Umbrella to the applicants for event funding. The budget, which is included with the
application, will be individually reviewed by the Umbrella, the applicant and the advertising/public
relations agencies of record. There cannot be more than a 10% deviation on the approved line item
budget. No amendments to budgets will be permitted after this approval process. 9/14/94 General non
allocated line item is not to exceed 15% of the total bUdget and can only be utilized for acceptable TDC
items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district, the
remaining funds shall be allocated and utilized to advertise that specific district as recommended by the
Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional funding
under another TDC event category. 08/14/91
CULTURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; websitelinternet advertising
only'
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TOC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
11
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising
only'
Promotional Siqns: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only) '.
Refer to Sales/Resale statement.
Direct Mail PnJmotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proqrams: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
, TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such
trophies must include the appropriate information as outlined in the policies (tournament name, date, and
location). 9/14/94 For TROPHY reimbursement, Tournament Directors must present the original invoice
of the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or glass
etching from the engraving company. 8/20/03.
, ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on web sites
(banners, buttons, website links), and E-mail blasts. Internet advertising links may go to the event
website. Logo is required on banners and E-blasts. No payment will be made for development or
operation (hosting) of website. BOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work product,
by the BOCCrrDC, in accordance with Florida Public Records Law, are owned by the BOCCrrDC and as
such may not.be so/d. 09/14/94
Florida Keys Island Festival
Destination Event FY 2009
Contract 10#: 528
12
EXHIBIT B
LOQo/Acknowledaement UsaQe Guidelines For Events
DestinationlTurnKey/Cultural/Fishing Events
sacc 12/20/06
Color ads four (4) color processing printing 06112/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertisina: No logo is required. All radio announcements must say "Brought to you by
the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-Countv Loao
The below logo that includes the "Monroe County Tourist Development Council" designation is
to be utilized in all approved in-county print newspaper ads,
magazine ads, street banners, posters and other approved
signage efforts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council". To
seek approval, clarification and/or logo in electronic format
(.eps or .jpg file), contact Lauren Bernat or John Underwood
with Tinsley Advertising at 305-856-6060.
The
floridd Keys
&Key\Vest .
. . come ~ you ore
...
\KlNlDf C0UNTY1OURIST DfVfI.OIJt.fflI COUNCn
Out-of-Countv LOQO
The below logo that does NOT include the "Monroe County Tourist Development Council"
Th designation is to be utilized in all other efforts including any
e approved out-of-county print newspaper ads, magazine
FI "d V ads, television commercials, internet advertising (banners,
on d 1\.eys buttons, e-mail blasts), direct mail promotions (brochures
K \Y{ and pamphlets) and any approved promotional items
including programs, T-shirts, hats, jackets, trophies and
& e" est koozie cups. Radio commercials should include "Brought to
I come dS you dJ'ee you by The Monroe County Tourist Development Council".
..".. To seek approval, clarification and/or logo in electronic
format (.eps or .jpg file), contact Lauren Bernat or John Underwood at Tinsley Advertising at
305-856-6060.
Florida Keys Island Festival
Destination Event: FY 2009
Contract ID#: 528
13
In-County LOQO
The
Florida Keys
-.-
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
out-oJ-County Loao
The
Florida Keys
-.-
Florida Keys Island Festival
Destination Event: FY 2009
Contract 10#: 528
14
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
line it"ms listed below must be approved by the appropriate agency of record
There will be no amendments to this budget (Exhibit C) after BOCC approval of Agreement
FISCAL YEAR 2009
EVENT NAME:
Florida Keys Island Festival
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, website/intemet advertising only
$14,300
PROM()TlONAL SIGNS: pos",.../banne...
$500
PROM()TIONAL ITEMS: t.shirts, hats, jacke1s, koozie cups
52,200
DIRECT MAIL PROMOTIONS: brochuresJpamphle1Sl
pOStag4:! & shipping
PROGRAMS:
PUBLIC: RELATIONS
'GENEI~L NON.ALLOCATED
$3,000
TOTAL:
$20,000
'GENERAL NON ALLOCATED MAY NOT EXCEEO 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZEO FOR ACCEPTABLE TOC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTE[I ABOVE.