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FY2009 03/18/2009 DANNY L. KOLHAGE CLERK OF THE CIRCUIT COURT DATE: March 31, 2009 TO: Lynda Stuart, Office Manager Tourist Development Council A TTN: Maxine Pacini Administrative Assistant FROM: Pamela G. Hanc~ Deputy Clerk -0 At the March 18, 2009, Board of County Commissioners meeting the Board granted approval and authorized execution of the following: Resolution No. 079-2009 transferring DAC IV Event Resources and DAC IV New Event Resources into DAC IV Advertising Resources. E-mailed to you this date. Amendment to Agreement between Monroe County and the City of Key West to revise the termination date of Agreement for the White Street Pier Rip Rap Installation Project. Amendment to Agreement between Islamorada Restaurant, LLC to revise Exhibit C revising date of event for the Island Grill Charity Dolphin Tournament to June 19-20, 2009. Amendment to Agreement between Monroe County and Lower Keys Chamber of Commerce, Inc. to revise name and date of event from the Lower Keys Music Festival on March 28, 2009 to the Lower Keys Reggae Fest on AprilS, 2009. Agreement between Monroe County and Upper Keys Rotary Foundation, Inc. covering the 2nd Annual Upper Keys Rotary Foundation, Inc. covering the 2nd Annual Upper Keys Rotary Wine Symposium: Wine on the Water on November 15-16, 2009 in an amount not to exceed $15,000, DAC IV, FY 2009 New Event Resources. Amendment to Agreement between Monroe County and Key West Botanical Garden Society, Inc. to revise Exhibit C - Schedule of Events for the Key West Tropical Forest & Botanical Garden Seasonal Calendar of Events. Resolution No. 080-2009 transferring DAC V Event Resources into DAC V Advertising Resources. E-mailed to you this date. / Board granted approval and authorized execution of an Agreement between Monroe County and Miami Swordfish Tournament, LLC covering the Islamorada Swordfish Tournament on August 28-30, 2009 in an amount not to exceed $30,300, DAC I, FY 2009 Event Resources Enclosed are two duplicate originals of each of the above-mentioned for your handling. Should you have any questions please feel free to contact our office. cc: County Attorney Finance File Destination Events Agreement r/---' THIS AGREEMENT (Agreement) is entered into this I '- day of ~..I---<.J-, 2009 by and between MONROE COUNTY, a political subdivision of the state of Florida (County) and Miami Swordfish Tournament, LLC a not for profit organized and operating under the laws of the state of Florida (Event Sponsor). WITNESSETH: In consideration of the mutual covenants contained herein, the parties agree as follows: 1. The County agrees to pay up to $30,300 (Thirty Thousand and Three Hundred Dollars) for the Islamorada Swordfish Tournament on August 28-30, 2009 from tourist development tax funds (see Exhibit "cn). No more than 10% of the total advertising and promotional costs paid under this agreement shall be attributable to in- county advertising and promotion. The general non-allocated section of an event budget shall not exceed 150/0 of the total budget and may be utilized for unforeseen permissible expenditures and for those budget lines that may require additional funds. No amendments shall be made to Exhibit "c" after approval of contract. A list of Acceptable Event .Marketing Expenses is attached to the .contract as Exhibit "A". 2. SCODe of Services: The event sponsor agrees to provide the County with an event as specified below: a). A three (3) day Fishing Tournament b) Tournament program that has a two page article on Istamorada in the centerfold c). Welcoming Reception d). Participants Dinner e). Awards Luncheon 3. All advertising and public relations services or supervision of advertising and public relations will be provided through the contracted agencies of the Tourist Development Council (TOC) and COUNTY. The agencies of record shall receive payment for work in progress upon submission of documented invoices associated with the event. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 4. Payment: Any payments directly to the event sponsor or vendors associated with said event shalf be as follows: Payment upon presentation of an invoice shall indicate the task completed for which payment is sought, with proper documentation attached. Upon completion of said event, a financial statement detailing all revenue and expenses utilizing generally accepted accounting principals shall be prepared, notarized and submitted by Event Sponsor. The County's contracted public relations firm shall confirm compliance with the Scope of Services. Monroe County's performance and obligation to pay under this contract is contingent upon an annual appropriation by the COUNTY. Only acceptable expenses listed in the Monroe County Tourist Development Council Operations Manual shall be paid. 5. Accountina: Financial records of the Sponsor pertaining to this project shari be kept according to generally recognized accounting principles and shall be available to the COUNTY or to an authorized representative for audit. 6. Modification: Une item changes to the advertising and promotion budget may be made up to but not exceeding 10% of the larger line item amdunt without requiring COUNTY approval of the particular change. 7. Breach and Penalties: The parties agree to full performance of the covenants contained in this agreement, and the COUNTY reserves the right at its discretion, provided such breach is material, to terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms or negligent performance of the agreement terms by the event sponsor. 8. Termination: This Agreement will be terminated on November 30,2009. All Invoices must be submitted prior to November 30, 2009. 9. Non Occurrence of Event: If the event does not take place for any reason under control of Event Sponsor except for those reasons in paragraph 19, then Event Sponsor agrees to refund to the COUNTY any amounts already paid to them under this agreement, and relieve the COUNTY from any further payments. The event sponsor shall give written notice to the Monroe County Tourist Development Council if it is found necessary to cancel an event. The notice shall contain Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 the following specifics: 1) reason for cancellation, 2) documentation of the reason for cancellation and 3) person authorized to cancel including title and stated affiliation. 10. Indemnification and Hold Harmless: The event sponsor covenants and agrees to indemnify and hold harmless and defend Monroe County, its officers, employees and agents including the Tourist Development Council and Visit Florida Keys from any and all claims for bodily injury (including death), personal injuryl and property damage (including property owned by Monroe County) and any other losses, damages, and expenses (including attorney.s fees) which arise out of, in connection with, or by reason of the services provided, event sponsored, or other activities and funding associated with this agreement, except those losses or damages caused by COUNTY or its agents. 11. Insurance Reauirements: Event sponsor as a pre-requisite of the Special Event governed by this Agreement, shall obtain, at its own expense, insurance as specified in this section. Event sponsor will not be permitted to commence work associated with the Event (including pre-staging of personnel and material) until satisfactory evidence of the required insurance has been furnished to the county as specified below. Event sponsor shaH maintain the required insurance throughout the entire duration of th~ Special Event and any extensions specified in any attached schedules. Failure to comply with this provision may result in the immediate suspension of the Event until the required insurance has been reinstated or replaced. Event sponsor shall provide, to the County, as satisfactory evidence of the required insurance. either: * Original certificate of Insurance or * Certified copy of the actual insurance policy A certified copy of any or aU insurance policies required by this contract shall be filed with the Clerk of the COUNTY prior to the Event. All insurance policies must specify that they are not subject to cancellation, non- renewal, material change or reduction in coverage unless a minimum of thirty (30) days prior notification is given to the County by the insurer. Islamorada Swordfish T oumament Destination Event: FY 2009 Contract 10#: 549 Acceptance and/or approval of event sponsor's insurance shall not be construed as relieving event sponsor from any liability or obligation assumed under this contract or imposed by law. The Monroe County Board of County Commissioners, its employees and officials will be included as "Additional Insured" on all policies, exempt workers compensation. Any deviations from these General Insurance Requirements must be requested in writing on the County form titled "Request for Waiver of Insurance Requirements" and must be approved by Monroe County Risk Management. Event sponsor shall furnish the County with a certificate evidencing the insurance required by this paragraph not later than twenty (20) days prior to the event. Prior to commencement of work governed by this contract, event sponsor shall obtain General Liability Insurance. Coverage shall be maintained through out the life of the contract and include, as a minimum: * Premises Operations * Products and Completed Operations * Blanket contractual Liability * Personal Injury Liability * Expanded Definition of Property Damage The minimum limits acceptable shall be: * $1,000,000.00 combined Single Limit (CSL) If split limits are provided, the minimum limits acceptable shall be: * $500,000.00 per person * $1,000,000.00 per Occurrence * $100,000.00 Property Damage Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 An Occurrence Form policy is preferred. If coverage is provided on a Claims Made policy, its provisions should include coverage for claims filed on or after the effective date of this contract. In addition, the period for which claims may be reported should extend for a minimum of twelve (12) months following the acceptance of work by the County. \ Recognizing that the work governed by this contract involves the sales and/or distribution of alcoholic beverages, the Contractor's General Liability Insurance policy shalf include Liquor Liability with limits equal to those of the basic coverage. A separate Liquor Liability policy is acceptable if the coverage is not more restrictive than the contractor's General Liability policy. A Workers Compensation insurance is required by Florida Statutes. 12. Permits: The event sponsor will secure all required permits, licenses including but not limited to occupational licenses. 13. Taxes: The COUNTY and TOC are exempt from Federal Excise and State of Florida Sales Tax. 14. Finance Charaes: The COUNTY and TOC shall not be responsible for any finance charges. 15. Relation of COUNTYfTOC: It is the intent of the parties hereto that the event sponsor shall be legally considered as an independent Event Sponsor and that neither it nor its employees shall. under any circumstances, be considered employees. servants or agents of the COUNTY and TOC and the COUNTY and TOC shall at no time be legally responsible for any negligence on the part of said Event Sponsor, its employees or agents, resulting in either bodily or personal injury or property damage to any individual, firm, or corporation. 16. Disclosure: The event sponsor shall be required to list any or aU potential conflicts or interest, as defined by Florida Statute 112 and Monroe County Code. The event sponsor shall disclose to the COUNTY and TOC all actual or proposed conflicts of interest, financial or othelWise, direct or indirect, involving any client's interest which may conflict with the interest of the COUNTY and TOC. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 17. AssiQnment: The event sponsor shall not assign, transfer, convey, sublet or otherwise dispose of this agreement, or of any or alt of its right, title or interest therein, or his or its power to execute such _agreement to any person, company or corporation without prior consent of the COUNTY. 18. Compliance with laws - Nondiscrimination: The event sponsor, shall comply with all federal, state and local laws and ordinances applicable to the work or payment for work thereof, and shall not discriminate on the grounds of race, color, religion, sex, age, or national origin in the performance of work under this Agreement. This Agreement shall be subject to all federal, state, and local laws and ordinances. 19. Force Maieure: The event sponsor shall not be liable for delay in performance or failure to perform in whole or in part, the services due to the occurrence of any contingency beyond its control or the control of any of its subcontractors or suppliers, including labor dispute, strike, tabor shortage, war or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the event sponsor has exercised reasonable care in the prevention or mitigation of damages and delay, any such delay'or failure shall not constitute a breach of the Agreement. Upon demand of TOC or COUNTY, the event sponsor must furnish evidence of the causes of such delay or failure. COUNTY shall not pay for any services or activities, promotional or otherwise, connected with an event produced after the date(s) described in paragraph 1 and Scope of Services. 20. Governing LawNenue: This Agreement shall be governed by and construed in accordance with the laws of the State of Florida applicable to contracts made and to be performed entirely in the State. In the event that any cause of action or administrative proceeding is instituted for the enforcement or interpretation of the agreement. the County and Sponsor agree that venue shall lie in the appropriate court or before the appropriate administrative body in Monroe County. Florida. This Agreement shall not be subject to arbitration. 21. Security Protection: The event sponsor agrees to provide adequate security for the event. No TOC funds will be used for this purpose. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 22. Ownershio: All advertising and promotion work performed under the agreement and paid for by the COUNTY and TDC shall be the property of the COUNTY and TOC, for whatever use and/or disposition the COUNTY and TDC may deem appropriate. 23. Media riahts: The TOC shall have the right to broadcast, rebroadcast, use, reproduce or transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures and still photographs paid by the COUNTY and TOC under this agreement. 24. Loao: Logo Usage guidelines are attached to this contract as Exhibit "B". For aU promotional literature and display advertising with the exception of generic advertising must display the "Florida Keys & Key West Come As You Are" logo/trade mark (as per attached logo sample). This logoltrade mark was adopted by the TDC and County in December 2006. In-County Loao: The logo that includes the "Monroe County Tourist Development Council" designation is to be utilized in aU approved in-county print newspaper ads, magazine ads, street banners, posters and other approved signage efforts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification andior logo in electronic format (eps or jpg file), contact John Underwood with Tinsley Advertising at 305-856-6060. Out of County Loco: The out of county logo does NOT include the "Monroe County Tourist Development Council" designation and is to be utilized in all other efforts including any approved out-of-county print newspaper ads, magazine ads, television commercials, internet advertising (banners, buttons, a-mail blasts), direct mail promotions (brochures and pamphlets) and any approved promotional items including programs, T-shirts, hats, jackets, trophies and koozie cups. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic format .(eps or .jpg file), contact John Underwood at Tinsley Advertising at 305-856-6060. 25. Severabilitv: If any provision of this Agreement shall be held by a Court of competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and each provision of this Agreement shall be valid and enforceable to the fullest extent permitted by law. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 26. Authority: Each of the signatories for the sponsor below certifies and warra nts that: a) The Sponsor.s name in the agreement is the full name as designated in its corporate charter, and b) they are empowered to act and execute the agreement for the Sponsor and c) this Agreement has been approved by the Sponsor's Board of Directors. 27. Ethics Clause: The event sponsor warrants that it has not employed, retained or other wise had act on its behalf, any former County office or employee in violation of Section 2 or Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-1990. For breach or violation of the provision the County may, at its discretion terminate this agreement without liability and may also, at its discretion, deduct from the agreement or purchase price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration paid to the former or present County officer or employee. 28. Public Entity Crimes: "A person or affiliate who has been placed on the convicted vendor list following a conviction for public entity crime may not submit a proposal on a contract to provide any goods or services to a public entity, may not submit a proposal on a contract with a public entity for the construction 9r repair of a public building or public work, may not submit proposals on leases of real property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for period of 36 months from the date of being placed on the convicted vendor list." 29. Notice: Any notice required or permitted under this agreement shall be in writing and had delivered or mailed, postage prepaid, to the other party by certified mail, returned receipt requested to the following: For Grantee: Richard H. Peeples III 205 Cross Street Miami Springs, FL 33166 For Grantor: Lynda Stuart Monroe County Tourist Development Council 1201 White Street. Suite 102 Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 Key West, FL 33040 And Cynthia HaU, Asst. County Attorney P.O. Box 1026 Key West FL 33041-1026 30. Entire Aareement: The parties agree that the Agreement above constitutes the entire agreement between the COUNTY and event sponsor. Except as provided in h 6 of this Agreement. this Agreement can never be amended or modified except . ""'~:signed by the parties hereto. $liWHEREOF, the parties hereto have executed this Agreement the day and ~i e written. Board of County Commissioners of~ County '^ L ~ ~. 0 J~,e.(J ~ Mayor/Chairman By. Secretary (CORPORATE SEAL) Attest: Date: By ~,c:~~ (.j~-rd~ rsr Print Name Date: M2 ID i :c ...., .." 0 ~ o )> r- ~;2~ =- rra :a. 0 Of"'l'1_< ::0 , (11 ::t) tA) ." nAr- 0 S! ('") ;J'.: ::0 c.: -- 0 !K ;.0 z?'. -.fC")=t: ,." ;<;-t)> \D ("') .. <:;) .,., C) <:::> ::n r- IT1 - CJ Print Name OR TWO WITNESSES (1 ) (2) Print Name: Print Name: Date: Date: Islamorada Swordfish Tournament Destination Event FY 2009 Contract 10#: 549 MONROE COUNTY ATTORNEY AP~sl~ttr: IA L. HA . ASSISTANj C~UNTY ATTORNEY Date - ') - 01 EXHIBIT A Acceptable Event Marketina Expenses (Destination/TurnKey/Cultural/Fishing Events) soce 9/20/06 ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT COORDINATORS' RESPONSIBiliTY: It is the responsibility of the Advisory Committees (UmbrellalDistrict Advisory Committees (DAC) and Event Coordinators to keep apprised of all Monroe County Tourist Development Council's policies and procedures pertaining to event funding. 01/22/92 When DAe event proposals are received, they will be distributed to DACs for review and recommendations to the TOC. Upon approval of the TDC of any event funding recommendations, a contract will be entered into by the applicant and BOCC. The sacc has final approval of all contracts. Any Request for Proposal (RFP) response received after the specified deadlinel as determined within the RFP, will not be accepted. TOC 7/21/93 This policy mirrors that of the Board of County Commissioners. sacc 9/8/93 EVENT FUNDING: The TDC has established several categories of events that may receive funding. There are four categories of events that may receive funding from the TDC; Destination Events; Turnkey Events; Cultural Events and Fishing Events. All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist Development Council. . TDC funded items are NOT to be sold. 9/14/94 Only the items listed will be reimbursed for the described events. All event coordinators will receive a reimbursement/direct payment packet that includes an executed copy of the funding agreement. The packet provides guidelines required for reimbursement/direct payment of Acceptable Event Marketing Expenses. No individual applications for Event funding will be considered out of the Two Penny Event Fund other than the Umbrellas (Cultural, Fishing & Diving). 7/26/95 DESTINATION EVENTS: Destination events will be paid as per the scope of services within the contract and those acceptable items/expenses listed below. Destination events may utilize up to 10% of their approved line item budgets for in-county hard media and public relations. A general non-allocated line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC items as listed in this section. There cannot be more than a 100k deviation on the approved line item budget. Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising only2 Promotional Sians: posters and banners Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional brochure/pamphlet utilized for pre~event advertising. Proarams: TOC will pay for an event program of listed or schedule of activities and information on the event. an amount not to exceed 50% of cost. including production and printing, of program as outlined in contract budget. Public Relations: Public relations expenses that are approved by public relations agency of record. TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the contract. CULTURAUFISHING UMBRELLA EVENT FUNDING: Any event of a fishing or artistic/special/dramatic nature shall apply for funding under the appropriate umbrella organization. Within the Cultural and Fishing Umbrella events funding process, the monies received by the event coordinator is to be used within the approved acceptable list of TOC expenses listed below without any restriction as to out~f-county advertising. Each Umbrella shalJ appropriate a minimum of 30% of the funds of the Umbrella for out-of~county advertising and public relations. 70% or the remainder that has not been allocated to the advertising/public relations agencies of record within the Umbrellas, shall be allocated by the Umbrella to the applicants for event funding. The budget, which is included with the application, will be individually reviewed by the Umbrella, the applicant and the advertising/public relations agencies of record. There cannot be more than a 10% deviation on the approved line item bUdget. No amendments to budgets will be permitted after this approval process. 9/14/94 General non allocated line item is not to exceed 15% of the total budget and can only be utilized for acceptable TOC items listed below. If an Umbrella does not allocate all the funds earmarked for direct event funding within a district, the remaining funds shall be allocated and utilized to advertise that specific district as recommended by the Umbrella committee. Any event receiving funding under the Umbrella organization will not be eligible for additional funding under another TOC event category, 08114/91 CULTURAL EVENTS: Media Placement & Production Costs: newspaper, magazines, radio; TV; website/internet advertising only2 Promotional Sians: posters and banners Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement. Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional brochure/pamphlet utilized for pre-event advertising. Proarams: TOC will pay for an event program of listed or schedule of adivities and information on the event, an amount not to exceed 500/0 of cost, including production and printing, of program as outlined in contract budget. Public Relations: Public relations expenses that are approved by pUblic relations agency of record. Islamorada Swordfish Tournament Destination Event: FY 2009 Contract ID#: 549 FISHING EVENTS: Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising anlf, Promotional Sians: posters and banners Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only) 1. Refer to Sales/Resale statement. Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional brochure/pamphlet utilized for pre-event advertising. Proarams: TDC will pay for an event program of listed or schedule of activities and information on the event, an amount not to exceed 50% of cost~ including production and printing, of program as outlined in contract budget. Public Relations: Public relations expenses that are approved by public relations agency of record. 1 TROPHIES: framed art work. framed photography, engraved crystal and glass. plaques, trophies. sculptures (fiberglass, metal, glass & wood) and framed certificates shall constiMe a trophy. All such trophies must include the appropriate information as outlined in the policies (tournament name. date, and location). 9/14/94 For TROPHY reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or glass etching from the engraving company. 8/20/03. 2 ADVERTISING THROUGH THE INTERNET: The TOC will pay for Internet advertising on web sites (banners, buttons, website links). and E-mail blasts. Internet advertising Jinks may go to the event website. Logo is required on banners and E-blasts. No payment will be made for development or operation (hosting) of website. SOCC 5/16/06 SALE/RESALE OF TOC FUNDED ITEMS: Items funded, including creative and resulting work product, by the BOCCITDC, in accordance with Florida Public Records Law, are owned by the BOCCfTDC and as such may not be sold. 09/14/94 IsJamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 EXHIBIT B LOQo/Acknowledaement Usaae Guidelines For Events DestinationlTurnKey/Cultural/Fishing Events saee 12/20/06 Color ads four (4) color processing printing 06/12/91 Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91 Use on all printed material as listed under the Acceptable Event Marketing Expenses list TV: logo must appear at the condusion of commercial Hats/t-shirts~acketslkoozie cups: must carry the liThe Florida Keys & Key West" logo Radio Advertisina: No logo is required. All radio announcements must say "Brought to you by the Monroe County Tourist Development Council'. Trophies: Logos are not required on trophies. .n-County LOGO The below logo that includes the IIMonroe County Tourist Development Council" Th designation is to be utilized in all approved in-county print Fe) d K newspaper ads, magazine ads, street banners, posters Oft- d eys and other approved signage efforts. Radio commercials should include "Brought to you by The Monroe County V \\II Tourist Development Counciltl, To seek approval, & I\..e\/ west. clarification and/or logo in electronic' format (.eps or .jpg ., come c:IS yoU die- fi'e), contact Lauren Bernat or John Underwood with .. - .. Tinsley Advertising at 305-856-6060. ~ cotOOY1OUlJST DMlOPtleNT COUNCIl. Out-of..countv Loao The be'ow logo that does NOT include the ItMonroe County Tourist Development Council" Th designation is to be utilized in all other efforts e including any approved out-of-county print newspaper FI .d V ads, magazine ads, television commercials, internet Ofl d l\.eys advertising (banners, buttons, a-mail blasts), direct K ~ mail promotions (brochures and pamphlets) and any approved promotional items including programs, T- & ey est shirts, hats, jackets, trophies and koozie cups. Radio come c3S you Me- commercials should include "Brought to you by The ..... Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic format (.eps or .jpg fi'e), contact Lauren Bernat or John Underwood at Tinsley Advertising at 305-856-6060. 'slamorada Swordfish Tournament Destination Event: FY 2009 Contract 'D#: 549 In-County LOQO The Floridd Keys -.- MONROE COUNTY TOURIST DEVELOPMENT COUNCIL Out-af-County Loao . The Floridd Keys -.- Islamorada Swordfish Tournament Destination Event: FY 2009 Contract 10#: 549 EXHIBIT C MONROE COUNTY TOURIST DEVELOPMENT COUNCIL DESTINATION EVENT BUDGET BUDGET BReAKDOWN line items listed below must be approved by the appropriate agency of record There will be no amendmenta to thIe budget (Exhibit C) after BOCC approval of Agreement FISCAL YEAR 2009 EVENT NAME: lslamorada Swordfish Toumament MEDIA PLACEMENT" PRODUCnON COSTS: newapaper, IlIdlo, magazine.. TV, web...."nternet 8dvertlalng only $14,000.00 PROMOTIONAL SIGNS: po.terslbanner. $7150.00 PROMOTIONAL ITEMS: t-ShIn8, hata, jacket., koozfe cupe $6,000.00 DIRECT MAIL PROMOTIONS: brochurHlpamptUW poatage II .hlpplng $750,00 PROGRAMS: $5.000.00 PUBUC RE!UnONS .GENERAL NON-ALLOCATED $3,800.00 TOTAl: S30.300.00 .GENERAL NON ALLOCATED MAY HOT EXCEED 15". OF THE ABOVE BUDGET. AND CAN ONLY BE UTLlZED FOR ACCEPTABLE TOC ITEMS. ACTUAL EXpeNDITUReS MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED UNE ITEMS NOTED ABOVE.