FY2009 03/18/2009 Agreement
DANNY L. KOLHAGE
CLERK OF THE CIRCUIT COURT
DATE:
March 31, 2009
TO:
Lynda Stuart, Office Manager
Tourist Development Council
ATTN:
Maxine Pacini
Administrative Assistant
FROM:
Pamela G. Hanc~
Deputy Clerk -0
At the March 18, 2009, Board of County Commissioners meeting the Board granted
approval and authorized execution of the following:
Resolution No. 079-2009 transferring DAC IV Event Resources and DAC IV New Event
Resources into DAC IV Advertising Resources. E-mailed to you this date.
Amendment to Agreement between Monroe County and the City of Key West to revise
the termination date of Agreement for the White Street Pier Rip Rap Installation Project.
Amendment to Agreement between Islamorada Restaurant, LLC to revise Exhibit C
revising date of event for the Island Grill Charity Dolphin Tournament to June 19-20, 2009.
Amendment to Agreement between Monroe County and Lower Keys Chamber of
Commerce, Inc. to revise name and date of event from the Lower Keys Music Festival on March
28, 2009 to the Lower Keys Reggae Fest on April 5, 2009.
,/ Agreement between Monroe County and Upper Keys Rotary Foundation, Inc. covering
the 2nd Annual Upper Keys Rotary Foundation, Inc. covering the 2nd Annual Upper Keys Rotary
Wine Symposium: Wine on the Water on November 15-16, 2009 in an amount not to exceed
$15,000, DAC IV, FY 2009 New Event Resources.
Amendment to Agreement between Monroe County and Key West Botanical Garden
Society, Inc. to revise Exhibit C - Schedule of Events for the Key West Tropical Forest &
Botanical Garden Seasonal Calendar of Events.
Resolution No. 080-2009 transferring DAC V Event Resources into DAC V Advertising
Resources. E-mailed to you this date.
Board granted approval and authorized execution of an Agreement between Monroe
County and Miami Swordfish Tournament, LLC covering the Islamorada Swordfish Tournament
on August 28-30, 2009 in an amount not to exceed $30,300, DAC I, FY 2009 Event Resources
Enclosed are two duplicate originals of each of the above-mentioned for your handling.
Should you have any questions please feel free to contact our office.
cc: County Attorney
Finance
File
Destination Events Aareement
THIS AGREEMENT (Agreement) Is entered into this Jf'~ day of fl~./~~
2009 by and between MONROE COUNTY, a political subdivision of the state of Florida
(County) and Upper Keys Rotary Foundation, Inc. a not for profit organized and
operating u"der the laws of the state>of:Floricia:(Event Sponsor).
WITNESS'ETH:
. ' . . . . . .
:fn:cpn:SI~~~t,I~mi6f*"~:m~4~r- co"ena'nts:Co~~~H~~iher~iJ".tJieparties agree as follows:
................ ". ....". ....... .. . -,.. , . . -..............
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.; ;::::;::;.~~: .:1~:!.:.! ii' !'!T6~' .~~p~:~gree$ 'tc) :p.y .~P.#J:$15~OOO::(Fifteeh: j."qusand OO.llaJrsl' for the
~~~;:~r,t"~~#~':~p~I'..K~~::~~~ry .Wi~:~!:~yrr.Po~:i~.n::~:.\Nine'on.th...Water. on. November
.1~t~~,::~~~:rr:~m.~.~:riSf;d~v~'~p.mjl'lt.~~fun~.~:(.~.I:Xhibit.uC")...No.more than 10% of
t~~,~~'f !~~~~~~~m~..~',,:~: ~..omoti~nal :~sts, pal~;:~ntter thl~agreementshall be attributable
to. ~m~#lu.l1o/ :a~~~~i~iilg; ;anCt promotion. . the . :general: non--allocated. section of an event
b~~~~~::~h~l~: ~~~!~~~~d:: 1 ~%: :of:th~. t,otal: l)ud9.t.;.nd. .m.y: 'b. :~tnl~.dfo,.unforeseen
:r.~:..~~~;d~t~:-~i~'=:t.~~~.;:t.:~:1:~:o:~:::n~
list. .~,::~~c.Pta~~~::~V.t#;II\.t.r~'u~g::e;K"nS88 1s" attached to. .thj .~ontract..a.. EXhibit
: :~:::
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...... .. ......... ........ .
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.2. ....... 'sdbaji: bf:S~M:ce~:' Th~:~ven~.8PPriso(~greEas to. provide the County with . an
event al..jp'c,ifi~:p:~~W:'::
a). A two (2), day. food &:wine festival to.be held at anlslamoradavenue on the
. ~ter~...: :V-endo~: :.wi.11 : include · .wineri~$:.. from.. :aroundthe . country . and local
. ... '~~l.Ir~1:l~:~I~I~g:fcl()~ :"~~:~ff:W~lr:w~h :willes,
. ....
b). One (1) of the evenf-days shall be:sPE!c:ifJcally:fck those businesses in the
wine trade.
... .:.... .3~: ...:.....: .~.II:. ..'~y~~~i...~. ~Jl~. :pl.lplic.r~l~ti()n,$ .~erVie:es: ~r. supervision of advertising .and
pu~li~:; ;r,i~~lo~s. Win-:. .~~ pr9vi~ed: th.rougil thec6"trac:tedagencies of the Tourist
De~81PPm.Ht:ColJncil::(;TDC)::a"d';COUNTY. 'The'~gen~i~.:;ofreCOrd..$hall receive payment
.:. for~rlfi~:.prOgre~:upon.i8UbmlSSKln::Of:documerited iriVdi:cesassoaated With the event.
Wlriee)n.'th~.W~ter
oeQrjlitiPn~v~nt: FY 2009
ContraCtID#:>148
4. Payment Any payments directly to the event sponsor or vendors associated
with said event shan be as follows:
Payment upon presentation of an invoice shall indicate the task completed
for which payment is sought. with proper documentation attached.
Upon completion of said event, a financial statement detailing all revenue
and expenses utilizing. generally accepted accounting principals shall be prepared.
notarized and submitted by Event Sponsor. The CountYs contracted public relations firm
shall confirm compliance with the Scope of Services.
Monroe County's performance and obligation to pay under this contract ;s
contingent upon an annual appropriation by the COUNTY. Only acceptable expenses
. listed In the Monroe County Tourist Development Council Operations Manual shall be paid.
5. Accounti~tI1: Financial records of the Sponsor pertaining to this project shall
bekeptaceordlng to generally recognized accounting principles and shall be available to
the COUNTY or to an aUthorized representative for audit.
6. MOdifiCftior-: Une item changes to the advertising and promotion budget
may be made up to but no~ exceeding 10% of the larger line item am~unt without requiring
COUNTY. approval of.the particular change.
~~; Brea~h ..and. Penalties: The parties agree to full performance of the
covenants .contairied .In thi$ agreement. and the COUNTY reserves the right at its
discretlQn. provided such .. breach is material. to terminate this agreement for any
misfeassrtCe. malfeasance, or n~nperfonnance of the agreement terms or negligent
perform,nce' of the agreement tenns by the event sponsor.
8. Terrninatlon:This Agreement will be terminated on March 1. 2010. All
InvoICilmultbe.ubmltt8d'priortoMarch 1, 2010.
9.NoR Occurr8.,~'of Event: If the event does not take place for any reason
under'::CQrltrol of Event Sponsor except for those: reasons in paragraph: 19. then Event
Spon8C)tagreea:.tctrefund to the COUNTY any amounts already paid to them under this
agreement, and relieve the COUNTY from any further payments.
The event sponsor shall give written notice to the Monroe County Tourist
q~~'PPt'llfitQt.qQlJ.nc:irifit iSL found. necessary tocancet an event. The notice shall contain
VVI":.on;tf1~:W.r
8:J=:: <FY 2009
the following specifics: 1) reason for cancellation, 2) documentation of the reason for
cancellation and 3) person authorized to cancel including title and stated affiliation.
10. Indemnification and Hold Harmle~!: The event sponsor covenants and
agrees to indemnify and hold harmless and defend Monroe County, its officers, employees
and agents including the Tourist Development Council and Visit Florida Keys from any and
all claims for bodily injury (including death), personal injury, and property damage
(including property owned by Monroe County) and any other losses, damages, and
expenses (including attorney's fees) which arise out of, in connection with, or by reason of
the services provided, event sponsored, or other activities and funding associated with this
agreement, except those losses or damages caused by COUNTY or its agents.
11. Insurance Reauirements: Event sponsor as a pre-requisite of the Special
E~nt governed by this Agreement, shall obtain, at its own expense. insurance as
specified in this section.
Event sponsor will not be pennitted to commence work associated with the Event
Oncludlng pre-staging of personnel and material) until satisfactory evidence of the required
insurance has been furnished to the county as SPecified below. Event sponsor shall
maintsi." the required insurance throughout the entire duration of the Special Event and
any extensions specified iO any attached schedules. Failure to comply with this provision
may:result in the immediate suspension of the Event until the required insurance has been
reinstated or replaced. Event sponsor shall provide, to the County. as satisfadory
evidence of the required' insurance, either:'
.
Original certificate of Insurance
or
*
Certified copy of the actual insurance policy
A certJraed copy of any or all Insurance policies required by this contract shall be flied with
the Clerk of the COUNTY prior to the Event.
All insurance poliCies must specify that they are not subject to cancellation, non..
rerle\Yrll'RJilterfal cha"ge or reduction in coverage unless a minimum of thirty.(30) . days
prior 'ndtlfi.catJOif i&: pen:tothe County by the insurer.
.-
Wine>orf:ttte/Water.
.~=FV2009
Acceptance and/or approvaJ of event sponsorls insurance shall not be construed as
relieving event sponsor from any fiability or obligation assumed under this contract or
imposed by law.
The Monroe County Board of County Commissioners, its employees and officials
win be included as · Additionallnsuredn on aU policies, exempt workers compensation.
Any d~viations from these General Insurance Requirements must be requested in
writing on the County form titJed .'Request for Waiver of Insurance Requirements" and
must be approv~ by Monroe County Risk Management.
Event sponsor .hall furnish the County with . certificate evidencing the
In.urince requlretJ: by this paragraph not later than twenty (20) days prior to the
event.
Priortocommenc8ment of work governed by this contract, eventaponsor shall
~ff:~~IEalJiQtylnIlQllInce~CO'lel'qellhal. b&. maintained through out the life of
the;tO"ttaCt~.nd~inCJtJCI.,-..as:a..mil1imum:
Premiie,:..,.,.tions
Pf~U:cts~.BI:e()mpleted...Operltlons
'EJt.J\f(itcontra~afliabnity
... .PeraonaJ:.trijuryLiabUity
EXJ;JandW';'f>ljfin'ition. of'Pt"OP~rty..aa.mage
............. ............... .. ...........,. ...... .... ........ ... . .. ... ......... ........
'..:The'::fntn.lmlJri'fllritit$:'.cc:eptable$hj1rbe:
· $1-;Qe;jQ~0'_~~eoCombinedSingreJ;imjt.(CSL)
If'.plit:.ltmits<a,,"pW>Vl..~~tIi.minimurn...limits$eeep~l:)JeiShall be:
..
U()O~O()f)~'O(j)p8r'.Per.on
.$1:~OQ();OQO:Q$p.rOCCurrence
.
.i.::::~pertyo&mage
An Occurrence Form policy is preferred. If coverage is provided on a Claims
Made policy, its provisions should include coverage for claims filed on or after the effective
date of this contract. In addition, the period for which claims may be reported should
extend
for a minimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the -work governed by this contract involves the sales and/or distribution
of alcoholic beverages, the Contractor's General Liability Insurance policy shall include
Liquor Liability with limits equal to those of the basic coverage.
A separate Liquor Liability,policy is acceptable if the coverage is not more restrictive
than the contractor's.: General Liability policy.
A Workers Compensation insurance is required by Florida Statutes.
12. Permits: The event sponsor will secure all required permits, licenses
fncludingbut not limited to occup.ationallicenses.
13. Taxes: The COUNTY and TOC are exempt from Federal Excise and State
of Florida Sales Tax.
14. FinanceCharaes: The COUNTY and TOC shall not be responsible for any
finance charges.
15. Refation::ofCOUNTYITOG: It is the intent of the parties hereto that the event
sponsor shalf be feg~fly considered as an independent Event Sponsor and that neither it
norb' employees shall, under any circumstances. be con$idered employees, servants or
agents of.o.the 90UNTY and TDC:~~dthe::q9UNTY and TpC shalf at no time be legally
responsible for:any negligence on .the part' of s~id Event Sponsor, its employees or agents.
reSUlting in either bodily or personal injury or property damage to any individual, firm, or
corporation.
16. Oi,_ure:. The event sponsor s~~n be required to list any or all potential
confHctsor inte'elt, as defined by Florida Statute 112 and Monroe County Code. The
event sponsor aha II disdoseto the COUNTY and TOC all aduaf or proposed conflicts of
int_~ fin.nCiel.Qroth$Mi8e. 'direct or . Indirect, inVQlving any client's interest which. may
cci>ntifdt~_;ttj.rf~tet(.'f6f~the..'CQlJNTY ..~nd'.'TDC.
'..Pi_
17. Assianment: The event sponsor shalf not assign, transfer, convey, sublet or
otherwfse dispose of this agreement, or of any or all of its right, title or interest therein, or
his or Its power to execute such agreement to any person, company or corporation without
prior'consent of the COUNTY.
18. ComDliance with laws - Nondiscrimination: The event sponsor, shalf comply
with alltederaJ, state and local laws and ordinances applicable to the work or payment for
work thereof, and shall not discriminate on the grounds of race, color, religion, sex, age, or
nation,.torigin in the performance of work under this Agreement. This Agreement shall be
subject to all federal, state, and local laws and ordinances.
19. Force Maleure: The event sponsor shall not be liable for delay in
performance or failure to perform in whole Or in part, the services due to the occurrence of
any contingency beyond its control or the control of any of its subcontractors or suppliers,
including labor dispute, strike, labor shortage, war or act of war whether an actual
deClaration thereof if made or not, insurrection, sabotage, riot or clvfl commotion, act of
public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority, jurisdictional action, or
insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the
event sponsor has exercised reasonable care in the prevention or mitigation of damages
and delay, any suCh d.'ay~or failure shall not constitute a breach of tlie Agreement. Upon
demand of TOe or COUNTY. the event sponsor must furnish evidence of the causes of
such delay or failure. COUNTY shall not pay for any services or activltfes. promotional or
otherwiSe, connected with an event produced after the date(s) described in paragraph 1
and Scope of Services.
20. Govemina LawNenue: This Agreement shan:be governed by and construed
in accordance with the Jaws of the State::of Florida applicable to contracts made and to be
performed entfrely in the State. In the event that any cause of action or administrative
proceeding is Instituted. for the enforcement or interpretation of the agreement, the County
and. Sponsor- agree that venue shall lie in the appropriate court or before the appropriate
actminfstratlvebody-in Monroe County, Florida~This Agreement shall not be subject to
arbittatiOn.~
21. ~uri~';~~tIP()n: Theev~nt:sPQnsQrtigrees to provide adequate-security
form./ei~t.......'...Nb-_'-&hi.:.~lf:be..'.uSed.f()r.thiiPUrpoSe.
..fYi2ofjg
22. OwnershlQ: All advertising and promotion work performed under the
agreement and paid for by the COUNTY and TOe shall be the property of the COUNTY
andTDC, for :whatever use andlor disposition the COUNTY and TOC may deem
appropriate.
.23.:: Mecf~ riahts: The TOe sharr have the right to broadcast, rebroadcast. use.
reprod~ce"'or trari"Sinitfor any purpose whatsoever, radio, television, pictures, sound, film
andt~~'rnotion pictures and still photographs paid by the:CQUNTY and TOC under this
agreem~nt.
...2,~;~o; Logo U.~Q~~~I~"i","a....ti:ached. to this contract as
EXhlbh::--s". ::'For :aJJ'ipmmotiariar lit~ratur(fancLdispraY.:a.~vertisingWith the exception of
~neric advertising must display the t'Florlda Keys &:: Key West Come As You Are-
;Qgplttade mark (a8 p.r' attached 1~80 sample). Thl$Jogoltrade mark was adopted by
the TDC and County. in December 2006.
1~~QuntvL~o: The logo that includes the lIMonroe County Tourist Development Council"
designatio"' is to be utilized in 811 approved in-cbunfY'print'neWsp'aper ads, magazine ads,
street banners. posters. and other approved signage efforts. Radio commercials should
include .Broug~t to you by The Monroe County Tourist Development Council". To seek
approval, ::clartfiCation ancf/or logo in electronic format (eps or jpg file). contact John
...... .. .... "
Und$rwo~d with: TInsley Advertising af:305-856-6060.
Outqf~c>.~nt.v~Q: ~e Out,pf county logo does ~ include the "Monroe County Tourist
DevelOpment"CoLl.ncil.::designation and is to beutilizeddn aJlother: efforts including any
approved out.~-county print newspaper ads, magazine ads, television commercials.
Internet' ':~rti~~flg : :(banners~: bLJtt~.~:~':: .~milfl.. :~Ja,~ts), dir7ct. .mailpromotions (brochures
and paniphlets) and al'l}' aJl~rovElc:t~I"()ri'lotiOn~lite'!lsi~c1lJ(fin"prCllJrams. T-shirts, hats,
jaCk8tI~::ffi)phie~::*hd kOOZle::C~I~)'S~::::R~io::comme~iais'$hp.ukf incl~ae:~IBrought to you by
The Mon~~pountyTourist Development Councilit. TO::~k approval. clarification and/or
rogoinelectronlc format .(epa or .jpg file). contact::John<Underwood at Tinsley Advertising
at 3($8~060.
25.:.::::se~~birdy: Ilany provision of this Agreement shall be held by a Court of
com~tJ~~ictiqfltp be invalid or unenforceable. the remaining provisions shall notbe
effe<<ed<thef1lby;end::each provlsionofthfs Agreement shall be valid and enforceable to
th8>tUlI.....rifpc;mUftEld: by law.
WJ~.~ortttl.'W..r
.~~:FY2009
26. Author~ Each of the signatories for the sponsor below certifies and
warrants that:
a) The Sponsor's name in the agreement is the full name as designated in its
corporate charter, and b) they are empowered to act and execute the agreement for the
Sponsor and c) this Agreement has been approved by the Sponsor's Board of Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed, retained
or other wise had act on its behalf. any former County office or employee in violation of
Section 2 or Ordinance No. 10-1990 or any County officer or employee in viQlation of
Section 3 of Ordinance No. 10-1990. For breach or violation of the provision the County
may, at. its discretion terminate this agreement without liability and may also, at its
discretion. dedud from the agreement or purchase price, or otherwise recover, the full
amount of any fee, commiS$ion, percentage, gift. or consideration paid to the former or
present County officer or employee.
28.1 Public Entity Crimes: -A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a
proposal on a contract to provide any goods or services to a public entity, may not submit
a proposal on a contract with a public entity for the construction or repair of a public
building or public work, mey not submit proposals on leases of real property to pUblic
entity, may not be awardEKi or perform work as a contractor, slJPplier, subcontractor, or
consultant under a contract with any public entity, and may not transact business with any
public ..entity In excess of::: the threshold amount provided in Section 287.017, for
CATEGORY TWO for period of 36 moriths from the date of being placed on the convicted
vendor · list. ·
29. N~~:Any notice reqylr~::or permitted under this agreement shall be in
wrjfj.n~'.n(fhad:ct'U'le'reCfor mai1itd,.. postago.prep".id, lo the other party by certified . mail,
rj~rnild:;."jP.t.~'~?:<<S.tfie..fotrO\Ning:
FQtQ.,..jJ"':.-QGoH()rfOn
.. P.gi~xt51:4
. rat"emier,FL33070.
.....:~or.i.raJlto.r:~Y:rl~.'$t~art...
Mo~roe;..CQur1ty.Tourist.DEa....'opm..,t .Counal
1.~01;;WhJteStreet,Suite102
.t9FY2OO9
Key West, FL 33040
And
Cynthia Hall. Asst. County Attorney
P.O. Box 1026
Key West. FL 33041-1026
30. En~~. ~reement: The parties agree that the Agreement above constitutes
the::~o~re agre~.nf:~tween the COUNTY and event sponsor. Except as provided in
pa~t8Ph 6 of.ttii.:Agreement. this Agreement can never be amended or modified except
in ..... g slgned[!by the parties hereto.
coil;;:.
O~.~~~l..... ..S~~~E..OF.the Plilltles ~reto haveexecutedthls Agl8ement the day and
"f:. . en.'
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BQardof.County Commissioners
off:Jnroe County V'\
~:F-~4 OJ~,e.ef-.
Mayor/Chairman
Up,.r;KiysRotary Foundation,..lnc~
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.WFY2009
MONRQ'ECOUNTY ATTORNEY
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EXHIBIT A
ACc8Dtable Event Marketlna EXDenses
(DestJnatlonrrumKeY/CulturaIlFlshlng Events)
BOCC 9120106
AQXI~ORY::COMMITU=ES::t.YMBRELLAS/DISTRICT ADVISORY COMMJTTE~~) AND EVE~T
COORDINATORS' RESPON$fJlILITY: It is the responsibility of the Advisory Committees
(Umbr~JJa.If)ilStrict Adyl.pf'Y Committees (DACHandEv~nt Coordinators to keep apprised of all
MQnrQ~~C'oUiity Tourls(Development Council's:policiea'arid procedures pertaining to event funding.
01J22l92" . . .... " . .
When;; oAe event:propoaals are received, they will be distributed to DACs for review and
reqpmm.,nd~on.::tq:~~,TOC. Upon approyal:01 the: TPP ,qf any event funding recommendations.
a contract will bEfentered into by the applicant and BOCC. The BOCC has final approval of all
contracts.
Any R.equest for Proposal (RFP) response received after the specified deadline. as determined
wlthl't~. RFP. wiJl not be accepted. TOC 7/21/93 This poJicy mirrors that of the Board of County
Commfuioners. BOCC 918/93
EVENT:. fUNDING::::: The TOC has established several categories of events that may receive
fiinding'~"Then"'are 'fOur categories of eventS that may receive funding from the TOe; Destination
Events; Turnkey Events; Cultural Events and Fishing Events.
All advertfslng and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TOC funded item. are NOT to be sold. 9/14/94
Only th.Jt.". lilted will be reimbursed fc:>:r the described events. All event coordinators will receive
· reIm~~r.em~direct.payme"t packet that Includes an executed copy of the fundi~g agreement.
The:paCkefproVlde. :guideJinas:reqUJred fer'reimbofsementtdfrect payment of Acceptable 'Event
Marketing Expenses.
No IndMdu.J applioatlons for:Event fundlng:wIU:b.:consfdered out of the Two Penny Event Fund
Ott1~r. m~~: ,tf:1~: 1J.~.b,~JJ~~: ~plJl~raJ.,fishin~. .~.[)iVin,~). 7128fti15
. . . . ' , . . . .
... ..... ... ....
D,STi'~TI~f4.:I;,MI,.r';: DttStinatJon ~~~:~II be p~ld:~:..: per the scope of services within the
contfjctand th_ acceptable ilemslexpensi$)lsted ~fc>W~" .DeStination events may utilize up to
10%::01 their-approved line Item budgets for .in-county h.t<ttnedfa and pUblic relations. A general
n~n.q~~::J~: item fsoot to exceed::t~" of the t9~LPudget anq, can only be utilized for
lceept8bJerOP!Jtem..sUSted in this section. There cannot be more than a 10% deviation on the
8~rOy~::~I~':~:~g~~:
L.&~"C9.lIts: I'lfIWlIpaper; magazines, radio; lV; websitelintemel
Pro~Q.f~ian8: posters. and banners
~lI~~f,'I~~Il: .'T~t'tirt';-hats; ja.ts;koozie c~p..Refer to Sales/Resale statement..
.._.FV200S
DireqtMaU Promotions: brochures and pamphlets including postage/shipping. This is a direct mail
promotional brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on
the event, an amount not to exceed 50% of cost, Including production and printing, of program as
outlined In contract budget.
PubikfRelations: Public relations expenses that are approved by pUblic relations agency of record.
"TURNKEY EVENTS: ..Turn~y:~\ierits will be'paid based upon the:scope of services within the
con.~~~: ..:..::...
............ ........
..-..".. -""..'
......... .......
...................... .................... ......... .." ." ...
CU~TU~I'~IN~:/UMBRELLA... EVENT:..: FUNDI~G: Anyeventpfa fishing or
..~~~,,~J~~~~fPim~ure:'~~W~P:ply for f~"'din~:.~n~e,.the appro~riate umbrella organization.
. . . . . . . . . . . . . .. '..... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . - . . . . . . . . .. . . . . . . . . . . . . . . . . . .. .
.....,................ ...................... ......... .................
w~i~i;~,:C~'~I:.~d:iFi.~fng lirtlb~JI.:eventsfJhding:!Pl"9cess, tile:rtlQnies reQeived by the event
~p~~rl..Q.r i. to.~ be uSed.:Withf" th~ approved aec$p'~I)I..Jist of TOC:expenses listec:f beJowwithout
'anY)'."ctlolf-,i ~p out..of..county advertising. Ea<#(Umb.-.Ua: .ShalJ.apProprlate:.a minimum of 30%
of the:::fUnd.:: of:Hthe Umbrella Jor oLit.;.o1-county!jiidV~rtl.:~Ilg. andjSijbfic: rel~tlon.. 70% or the
remllriderthat:has not been aUocated to the advertising/public relalioris'agenciesof record within
theiUriltxellasLlhal1 be allocated b the Umbr8J1a:tOitile::a{pUcant8 for event fundi' . The bud et,
...... . ............ ......... y '" ..........................P ....... ... ... ng .. ... g
Whr~t.n.J~u.dtd: WIth. the applicatio.it;. Wi.II. beJndiYfduall": 'reviewed:b'. Jhe.Umbrella,' the. a'pplicant
ao~. Hth.(.~~trlf.Jng/p~bUc:::relation. ::.ge.ndes:: .Qf::r.~~~.: Ther.: · Jnoot . be: . mOre than.. a:. '10%
devlatio:ri: !Q(l :Jti.~ ~approved line item bU~et. NQ 'jmendme.ntS .to budgets will be: :pehnltted after this
approvarprocesa. 9114/94 GeneraLnon allocated .Iiri~ritem is not to exceed 15% of the totaJ
budget ~ can only,: be utilized for acceptableTDC items listed below.
If an utrib.,.t'.:d6e. J)Ot allo~te all t~.funds earmarked for direct event fUnding within a district,
tht : "m..IIW1Q!: 1Wlds · ..haU..' be allocated and utilized to advertiSe that specific district as
~m'nded'bY'the Umbrella committee.
Any...e~.nt receiving funding t.,.Inder the Umbrella organization wilJ not be eligible for additionaJ
funcfi.ng,:und,r another, TOC -vent category. 08114/91
...... ...... '"
CUL~RA~.~Nr':
=~:=~~~~uc:Ikm ~: riewspaper; magazines. radio; TV; websltelintemet
Promotlon.a,.Slans: posters and banners
prornotlon~lltems: T-shirts; hats; jackets; koozie cups. Ref,r to Sales/Resale statement.
Di~"M..i':I~t6~otIons:brochure. and pamphlets including postage/shipping. This is a direct mall
promotfon~l: brOChUre/pamphlet utilized for .prHVent: .adverti.ing.
... ... .
Proarams:....TQC\~m..~y for.n event program of listed orlchedule of activities and information on
th8:,v.iijt;;_n:~m~ij"t";i'Qt.tc),..xCeed 50% of coat. including production and printing, of program as
outlined ~ Iff Contract: budget. ...
P~Jl<<i:~~fqn.:Publicrel.tiQn.expense.th~ar.apprqved by pubJic relations agency of record.
..FY2009
FISHING' EVENTS:
Medl,. Placem~& Production Cost!: newspaper; magazines, radio; lV; websiteJinternet
adVertising ont
Promotions): Slana: posters and banners
pro~tJonaJ'I~erus~:::T~~J~;::~:at~; j~pkets: koozie cups; trophies/awards (Fishing Toumaments
orilYr .::, Refer:~~~::~alellResale' statement.
. . . . . . . - . . . . . . . .
... .....,......
Di~ Man:.~~.~bti6nS: brochu~s~md pamphlets including postage/shipping. This is a direct
mall promOtfO:~.libr9~urelparnphJet utilized for pre-event advertising.
............... ...
............... ,
............... '"
p~m.: :: i TPQ~;wIII' ~y :for: an evertt :program: of listed or schedule of activities and information on
:~_~~t, an)~mQ,untnottp exceed 50% of cost, including production and printing, of program as
outlJned In cOtittact budget.
PubJfc:~el8fiq'os: Public relations expenses that are approved by pUblic reJations agency of record.
1 TRQPt:JIES~!~.,.med artwork, framed photography, engraved crystal and glass, plaques, trophies,
aculptu...... (fJb.-.rglaaa, metal, glass & wood) and framed certificates shall constitute a trophy. All
.u.(:h. trophl.e"!!rnust Incl~de the appropriate Information a.::outlined:.ln the polfcles (tournament
nam., date.diind location). 9/14/94 For TROPHY relmbursernent, Tournament Directors must
Pre8ent' theorlglnai Invoice of the trophies. a notarized list of whiners of the event, and a notarized
list of the plates and/or gl... etching from the engraving company. 8120103.
2::~"J1Jl.~::T~~'.l'jilTHE!INTERNET: The TDC ~jlt.pay for Internet advertising on web
._:(I~,oo"(bUUQ"'~~:web8ft.::II~), ahd::E-maitbla$tS. I"tethet advertising Jinks may go to the
evtrit:::~,*-J: ~~Q:]. jjqulr,e.d:,'on bann__ anct(!:~blaitS. No payment will be made for
deVeJO~~pt. or OJ)eniitlq,,'(hOltlng) of=~bsit.'. BOCC'Slt8106
S~t;'~".J~~.~F..p!,F"',ND~p]rE'~: ::: Items funded, Including creative and reSUlting work
~Rt~:..::#tt.'~lIgc, InaQQC)rd.eoce. wlttlFloridJPubUc Records Law. .'" owned by the
~1.i..Btt;fj;_not-bllsokK.'.'.Q&114'/94
~l.r~~
EXHIBIT B
Loao/Acknowledaement Usaae Guidelines For Events
DestlnatlonlTumKey/Cultural/Flshing Events
BOCC 12120106
Color ads four (4) color processing printing 08112181
Black ll..whfte 8cis shall includ.~ the Florida Keys and Key West 'ogo in PMS black. 06112191
U~f;t 9.nj~".prfl1~ m~~rial 8.::lis~~ undf!r the.A~p.~b'e Event Marketing Expenses list
TV~ : JqgQ r.;Ulst: ~p'pe.r af .~hft, qQ.o:c1us.lon ~f :Q.Qmmt9rQi.,
Hatilt~8hir,t8lia~~t8IkOozie Cups::: must carrY:ft}e:tiThEfFlorida Keys & Key Westfl logo
.., .........
Radf6:AdY-Bl.ing.: :~~ I~~J~ r~quired...A~~,r.~dioa.r.lI~()uncements must say "Brought to
yoifby=thtfMonr9cfCotinty Tourist'Deve'opment COui1:ci'"
Tr~~llI..: Logos are not required on trophies.
In~9unty:.:L.~po
11;8" below logo that includes the "Monroe County Tourist Development Council"
1he :. , designation is to betlti'i~ed in all'approved in-county print
"I:I :::, J:V newspaper ads.magc:rzrne ads, qstreet banners. posters
1;€>Rf.jl1lXeyS :~~Uf::c1=~~\~r~~ey~~:' Th~~on~o~~~~:
V ~'ll.,. Tourist Qevelopmeraf.. Council". To seek approval.
& NeV, .~::W,',:'.!ces,.. t clarification and/or logo in eJi!ctro,'niq format (.eps or .jpg
1~', . ': ,. .::.x. . file). contact Lauren' Bernat or John Underwood with
. .~...:: comC:4S::you die, Tinsley Advertising af305~:56-6060.
~~~~CCUMCIL '.
2II1i1~unty LOao , , :
1lJt:.~IQW..IQgQ:th.~ does I\JOT Include the::"Mpn~ P9u'p:~:Tq"u1~tl)evejopmel'lt Cpuncil"
.. ::::::::.::::::: ::::: :.:::; . desl nation is' to'be.:..l.itnrt8d In allotheretforts
The .. inclU~lng any &pproVi,d out-of'-county print newspaper
rlooda~vs ~~s~~tn~~.~6:' ~rr;(ti~~..,t:;
.......... ......................... ........ ..........,':] ~ maJl::promotlons'(brochures:and:pamphletsLand any
&~~!t~~. ~E?J~1~~3ii~!~tE~~~
"k,'_,ppt"O~,,'cI..rtfi~ti~rtlln~or logo in .ele~onic'. fonnat " (.eplor .jpg" file ),contJ:ict
Ui~rf.i';Befnat:'9r.Johri~:tJnde.rwOOd: at; Th1sley. Adv.rtisio.g at 305~5&60eO.
Wioe::ootthl-Wllter .
~~~ FY2009
.
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..F'fc:a009
EXHIBIT C
MONROE COUNTY TOURJST DEVE~OPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGEt BREAKDOWN
line items Usted>below must be approved by the appropriate agency of record
The... will.. no amendmentl to .Ie budget (I!xhlblt Ct afler BOCC appro",.. of Aa....mtnt
ASCAL YEAR 2009
EVENT HAA.tE: 2ndAn..IUDDllr KewRotarvWlneSvrnooslum:'W1ne on the Water
._~QT':.~ON COS1l: ......per. radio. maga 10,000
1V.._lWInfllfttetacMrllalng.only
PROMOl'lOrw.. .''':'~Dne...
PROIIOmfW",...:t.hMl......,jac... koozie CUlM
DRE<:t........110N8: ~hlllM/paiI1phlefal
.....:& ....,plng
. PROCJRAIII:
PUBUCRELA110NI
."$AL NoN...w.oCATED
TOTAL:
1,000
.,000
t15,OOO
......:...-~..... ...... ......... ......J......O..... .' ;~,.YNOT.EXeem '''' OF'DfEABOVEBUDGI!T.
'AND:C>>fONLy.' . .'. " 1),"FC)RACCEPTABL,ETDCrMMl.
"'~:~.'.. ......... ." ..... . 'MAY 0EVIA~NO;MC)II.1HAN10"'FROII1HEBUDGETEDUNEnqS
_.,'_w.