FY2010 10/21/2009
DANNY L. KOLHAGE
CLERK OF THE CIRCUIT COURT
DATE:
October 23, 2009
TO:
Lynda Stuart, Office Manager
Tourist Development Council
A TTN:
FROM:
Maxine Pacini
Administrative Assistant
Pamela G. Han~.
At the October 21,2009, Board of County Commissioners meeting the Board granted approval
and authorized execution of the following Destination Events Agreements for Fiscal Year 2010:
Greater Marathon Chamber of Commerce, Inc. covering the Marathon Triathlon.
Upper Keys Business Group, Inc. covering Key Largo Independence Celebration.
Bauer Restaurant, Inc. covering Key West Songwriters' Festival.
Greater Marathon Chamber of Commerce, Inc. covering the Original Marathon Seafood festival.
Upper Keys Business Group, Inc. covering Key Largo Food & Wine Festival.
Key Largo Merchants Association, Inc. covering the Key Largo Anthing that Floats Race & Regatta.
Key Largo Merchants Association, Inc. covering the Key Largo Stone Crab Fest.
Phil Peterson's Key West Poker Run, LLC covering Phil Peterson's 38th Annual Key West Poker Run.
MRM Key West, LLC covering the Key West Food & Wine Festival.
Keys Area International Resources, Inc. covering Sombrero Beach Run.
Lower Keys Chamber of Commerce, Inc. covering Big Pine and Lower Keys Nautical Flea Market.
Premiere Racing, Inc. covering Key West, 2010.
Lower Keys Chamber of Commerce, Inc. covering the Big Pine & Lower Keys Island Art Festival.
Lower Keys Chamber of Commerce, Inc. covering the Lower Keys Music Festival.
Hawk's Cay Resort covering Conchtoberfest.
Shoot for the Moon covering Battle in the Bay Dragon Boat Festival.
Upper Keys Rotary Foundation, Inc. covering the 3rd Annual Upper Keys Rotary Wine Symposium.
Upper Keys Rotary Foundation, Inc. covering the 15th Annual Gigantic Nautical Flea Market.
Domestic Abuse Shelter, Inc. covering the No Name Race.
Monroe County Commercial Fishermen, Inc. covering the Fifth Annual Florida Keys Seafood Festival.
Grace Jones Community Center, Inc. covering the National Pig Days 2010.
218 Duval Street Corp. for Fight Night in the Keys-III.
Key West Innkeepers Association, Inc. covering the Holiday Inn Tour.
Islamorada Chamber of Commerce, Inc. covering the 19th Annual Florida Keys Island Fest.
Enclosed are two fully executed duplicate originals of each of the above-mentioned for your
handling. Should you have any questions please feel free to contact our office.
cc: County Attorney
Finance
File
Destination Events Aareement
THIS AGREEMENT (Agreement) is entered into this Jld: day of (}J-~ , 2009 by and
between MONROE COUNTY, a political subdivision of the state of Florida (County) and Lower Keys
Chamber of Commerce, Inc. a not for profit business organized and operating under the laws of the
state of Florida (Event Sponsor).
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as follows:
1. The County agrees to pay up to $11,100 (Eleven Thousand and One Hundred Dollars) for
the Big Pine and Lower Keys Nautical Flea Market on January 23, 2010 from tourist development
tax funds (see Exhibit "e"). No more than 1 0% of the total advertising and promotional costs paid
under this agreement shall be attributable to in-county advertising and promotion. The general non-
allocated section of an event budget shall not exceed 15% of the total budget and may be
utilized for unforeseen permissible expenditures and for those budget lines that may require
additional funds. "0 amendments shall be made to Exhibit "e" after approval of contract. A
list of Acceptable Event Marketing Expenses is attached to the contract as Exhibit "A".
2. Scope of Services: The event sponsor agrees to provide the County with an event as
specified below:
a). One day of Nautical Flea Market Activities
b). Food and Beverage Vendors 40
c). Live Musical Performances
3. All advertising and public relations services or supervision of advertising and public
relations will be provided through the contracted agencies of the Tourist Development Council (TDC)
and COUNTY. The agencies of record shall receive payment for work in progress upon submission of
documented invoices associated with the event.
4. Payment: Any payments directly to the event sponsor or vendors associated with said
event shall be as follows:
Payment upon presentation of an invoice shall indicate the task completed for which
payment is sought, with proper documentation attached.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
1
Monroe County's performance and obligation to pay under this contract is contingent upon
an annual appropriation by the COUNTY. Only acceptable expenses listed in the Monroe County
Tourist Development Council Operations Manual shall be paid.
5. Accountina: Financial records of the Sponsor pertaining to this project shall be kept
according to generally recognized accounting principles and shall be available to the COUNTY or to an
authorized representative for audit.
6. Modification: Line item changes to the advertising and promotion budget may be made
up to but not exceeding 10% of the larger line item amount without requiring COUNTY approval of the
particular change.
7. Breach and Penalties: The parties agree to full performance of the covenants contained
in this agreement, and the COUNTY reserves the right at its discretion, provided such breach is
material, to terminate this agreement for any misfeasance, malfeasance, or nonperformance of the
agreement terms or negligent performance of the agreement terms by the event sponsor.
8. Termination: This Agreement will be terminated on September 30, 2010. All invoices
must be submitted prior to September 30,2010.
9. Non Occurrence of Event: If the event does not take place for any reason under control of
Event Sponsor except for those reasons in paragraph 19, then Event Sponsor agrees to refund to the
COUNTY any amounts already paid to them under this agreement, and relieve the COUNTY from any
further payments.
The event sponsor shall give written notice to the Monroe County Tourist Development
Council if it is found necessary to cancel an event. The notice shall contain the following specifics: 1 )
reason for cancellation, 2) documentation of the reason for cancellation and 3) person authorized to
cancel including title and stated affiliation.
10. Indemnification and Hold Harmless: The event sponsor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the Tourist Development Council and Visit Florida Keys from any and all claims for bodily injury
(including death), personal injury, and property damage (including property owned by Monroe County)
and any other losses, damages, and expenses (including attorney's fees) which arise out of, in
connection with, or by reason of the services provided, event sponsored, or other activities and funding
associated with this agreement, except those losses or damages caused by COUNTY or its agents.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract I D #: 660
2
11. Insurance Requirements: Event sponsor as a pre-requisite of the Special Event governed
by this Agreement, shall obtain, at its own expense, insurance as specified in this section.
Event sponsor will not be permitted to commence work associated with the Event (including pre-
staging of personnel and material) until satisfactory evidence of the required insurance has been
furnished to the county as specified below. Event sponsor shall maintain the required insurance
throughout the entire duration of the Special Event and any extensions specified in any attached
schedules. Failure to comply with this provision may result in the immediate suspension of the Event
until the required insurance has been reinstated or replaced. Event sponsor shall provide, to the
County, as satisfactory evidence of the required insurance, either:
*
Original certificate of Insurance
or
*
Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed with the Clerk of
the COUNTY prior to the Event.
All insurance policies must specify that they are not subject to cancellation, non-renewal, material
change or reduction in coverage unless a minimum of thirty (30) days prior notification is given to the
County by the insurer.
Acceptance and/or approval of event sponsor's insurance shall not be construed as relieving
event sponsor from any liability or obligation assumed under this contract or imposed by law.
The Monroe County Board of County Commissioners, its employees and officials will be included
as "Additional Insured" on all policies.
Any deviations from these General Insurance Requirements must be requested in writing on the
County form titled "Request for Waiver of Insurance Requirements" and must be approved by Monroe
County Risk Management.
Event sponsor shall furnish the County with a certificate evidencing the insurance
required by this paragraph not later than twenty (20) days prior to the event.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract I D #: 660
3
Prior to commencement of work governed by this contract, event sponsor shall obtain General
Liability Insurance. Coverage shall be maintained through out the life of the contract and include, as a
minimum:
* Premises Operations
* Products and Completed Operations
* Blanket contractual Liability
* Personal Injury Liability
* Expanded Definition of Property Damage
The minimum limits acceptable shall be:
* $1,000,000.00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
* $500,000.00 per person
* $1,000,000.00 per Occurrence
* $100,000.00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims Made policy,
its provisions should include coverage for claims filed on or after the effective date of this contract. In
addition, the period for which claims may be reported should extend
for a minimum of twelve (12) months following the acceptance of work by the County. Recognizing that
the work governed by this contract involves the sales and/or distribution of alcoholic beverages, the
Contractor's General Liability Insurance policy shall include Liquor Liability with limits equal to those of
the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more restrictive than the
contractor's General Liability policy.
12. Permits: The event sponsor will secure all required permits, licenses including but not
limited to occupational licenses.
13. Taxes: The COUNTY and TDC are exempt from Federal Excise and State of Florida
Sales Tax.
14. Finance Charqes: The COUNTY and TOC shall not be responsible for any finance
charges.
15. Relation of COUNTYfTOC: It is the intent of the parties hereto that the event sponsor
shall be legally considered as an independent Event Sponsor and that neither it nor its employees shall,
under any circumstances, be considered employees, servants or agents of the COUNTY and TOC and
the COUNTY and TOC shall at no time be legally responsible for any negligence on the part of said
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
4
Event Sponsor, its employees or agents, resulting in either bodily or personal injury or property damage
to any individual, firm, or corporation.
16. Disclosure: The event sponsor shall be required to list any or all potential conflicts or
interest, as defined by Florida Statute 112 and Monroe County Code. The event sponsor shall disclose
to the COUNTY and TOC all actual or proposed conflicts of interest, financial or otherwise, direct or
indirect, involving any client's interest which may conflict with the interest of the COUNTY and TDC.
17. Assianment: The event sponsor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior consent of the COUNTY.
18. Compliance with laws - Nondiscrimination: The event sponsor, shall comply with all
federal, state and local laws and ordinances applicable to the work or payment for work thereof, and
shall not discriminate on the grounds of race, color, religion, sex, age, or national origin in the
performance of work under this Agreement. This Agreement shall be subject to all federal, state, and
local laws and ordinances.
19. Force Maieure: The event sponsor shall not be liable for delay in performance or failure to
perform in whole or in part, the services due to the occurrence of any contingency beyond its control or
the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public
enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of
God, act of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or
materials or supplies, or technical failure where the event sponsor has exercised reasonable care in the
prevention or mitigation of damages and delay, any such delay or failure shall not constitute a breach of
the Agreement. Upon demand of TOC or COUNTY, the event sponsor must furnish evidence of the
causes of such delay or failure. COUNTY shall not pay for any services or activities, promotional or
otherwise, connected with an event produced after the date(s) described in paragraph 1 and Scope of
Services.
20. Governing lawNenue: This Agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Sponsor agree that venue shall lie
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
5
in the appropriate court or before the appropriate administrative body in Monroe County, Florida. This
Agreement shall not be subject to arbitration.
21. Security Protection: The event sponsor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
22. OwnershiD: All advertising and promotion work performed under the agreement and paid
for by the COUNTY and TDC shall be the property of the COUNTY and TDC, for whatever use and/or
disposition the COUNTY and TDC may deem appropriate.
23. Media riahts: The TDC shall have the right to broadcast, rebroadcast, use, reproduce or
transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures
and still photographs paid by the COUNTY and TDC under this agreement.
24. Loao: Logo Usage guidelines are attached to this contract as Exhibit "B". For
all promotional literature and display advertising with the exception of generic advertising must display
the "Florida Keys & Key West Come As You Are" logo/trade mark (as per attached logo sample).
This logoltrade mark was adopted by the TDC and County in December 2006.
In-County LOQo: The logo that includes the "Monroe County Tourist Development Council" designation
is to be utilized in all approved in-county print newspaper ads, magazine ads, street banners, posters
and other approved signage efforts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format
(eps or jpg file), contact John Underwood with Tinsley Advertising at 305-856-6060.
Out of County Looo: The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any approved out-of-
county print newspaper ads, magazine ads, television commercials, internet advertising (banners,
buttons, e-mail blasts), direct mail promotions (brochures and pamphlets) and any approved
promotional items including programs, T-shirts, hats, jackets, trophies and koozie cups. Radio
commercials should include "Brought to you by The Monroe County Tourist Development Council". To
seek approval, clarification and/or logo in electronic format .(eps or .jpg file), contact John Underwood at
Tinsley Advertising at 305-856-6060.
25. Severabilitv: If any provision of this Agreement shall be held by a Court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this Agreement shall be valid and enforceable to the fullest extent permitted by law.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract ID #: 660
6
26. Authority: Each of the signatories for the sponsor below certifies and warrants that:
a) The Sponsor's name in the agreement is the full name as designated in its corporate charter,
and b) they are empowered to act and execute the agreement for the Sponsor and c) this Agreement
has been approved by the Sponsor's Board of Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed, retained or other
wise had act on its behalf, any former County office or employee in violation of Section 2 or Ordinance
No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-1990. For
breach or violation of the provision the County may, at its discretion terminate this agreement without
liability and may also, at its discretion, deduct from the agreement or purchase price, or otherwise
recover, the full amount of any fee, commission, percentage, gift, or consideration paid to the former or
present County officer or employee.
28. Public Entity Crimes: "A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a proposal on a contract to provide any
goods or services to a public entity, may not submit a proposal on a contract with a public entity for the
construction or repair of a public building or public work, may not submit proposals on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor,
or consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for period
of 36 months from the date of being placed on the convicted vendor list."
29. Notice: Any notice required or permitted under this agreement shall be in writing and had
delivered or mailed, postage prepaid, to the other party by certified mail, returned receipt requested to
the following:
For Grantee:
Carole Stevens
31020 Overseas Hwy, MM 31
Big Pine Key, FL 33043
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Cynthia Hall, Asst. County Attorney
P.O. Box 1026, Key West, FL 33041-1026
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract I D #: 660
7
30. Entire Acreement: The parties agree that the Agreement above constitutes the entire
agreement between the COUNTY and event sponsor. Except as provided in paragraph 6 of this
Agreement, this Agreement can never be amended or modified except in a writing signed by the parties
hereto.
""', >",
~} ~:.:>,-~
IN WITNESS WHE_~~arties hereto have executed this Agreement the day and year first above
, .J ....- t'._ ..,I~~ ~.,~.t""< ", ~
written. '. ./"'-, '\0
~.'~}
~, n-j. !.~:
(SEAL) ". " ' " _.,'::'/'.'; ~J'
'", . ,",' ,',' --",". (-
Attest: Danny;~~'>~~Ol~'~g~
a
Board of County Commissioners
of ~nroe County
~-;-I!.. 'oJ~,~
Mayor/Chairman
(CORPORATE SEAL)
Attest:
Lower Keys Chamber of Commerce, Inc.
Secretary
By\tl;~ if ~~A
President ..-/ ~
By.
Print Name
Erica I. Garrick-Rodriguez
Print Name
Date:
Date:
~).ltl)~
(1)
(2)
-,
C2J ~
/~~S~
r-
~
g -r,
--
\00 r-
<::) ",
c-) 0
-....
I'\) ."
W <:)
:u
;: ::0
i\) rr,
('""')
.. 0
t\) :0
~ 0
OR TWO WITNESSES
t'.,. C) ~~
:'~~ . ::2
...~: ('''V_;) ::r-
-~, :-l }::::
-~5 '; c')
r-- [if
Print Name:
Print Name:
Date:
Date:
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
8
EXHIBIT A
Acce~table Event Marketina Expenses
(DestinationlTurnKey/CulturallFishing Events)
BOCC 9120/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory Committees (Umbrella/District
Advisory Committees (DAC) and Event Coordinators to keep apprised of all Monroe County Tourist Development
Council's policies and procedures pertaining to event funding. 01/22/92
When OAC event proposals are received, they will be distributed to OACs for review and recommendations to the
TDC. Upon approval of the TDC of any event funding recommendations, a contract will be entered into by the
applicant and BOCC. The SOCC has final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined within the RFP,
will not be accepted. TOC 7/21/93 This policy mirrors that of the Board of County Commissioners. SOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive funding. There are
four categories of events that may receive funding from the TDC; Destination Events; Turnkey Events; Cultural
Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist Development
Council.
TOC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will receive a
reimbursement/direct payment packet that includes an executed copy of the funding agreement. The packet
provides guidelines required for reimbursement/direct payment of Acceptable Event Marketing Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund other than the
Umbrellas (Cultural, Fishing & Diving). 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within the contract and
those acceptable items/expenses listed below. Destination events may utilize up to 10% of their approved line
item budgets for in-county hard media and public relations. A general non-allocated line item is not to exceed
15% of the total budget and can only be utilized for acceptable TOC items as listed in this section. There cannot
be more than a 10oA>> deviation on the approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising onll
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional
brochure/pamphlet utilized for pre-event advertising.
Proarams: TDC will pay for an event program of listed or schedule of activities and information on the event, an
amount not to exceed 50% of cost, including production and printing, of program as outlined in contract budget.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
9
Public Relations: Public relations expenses that are approved by public relations agency of record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within the contract.
CUL TURAUFISHING UMBRELLA EVENT FUNDING: Any event of a fishing or artistic/special/dramatic nature
shall apply for funding under the appropriate umbrella organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the event coordinator is
to be used within the approved acceptable list of TOC expenses listed below without any restriction as to out-of-
county advertising. Each Umbrella shall appropriate a minimum of 30% of the funds of the Umbrella for out-of-
county advertising and public relations. 70% or the remainder that has not been allocated to the
advertising/public relations agencies of record within the Umbrellas, shall be allocated by the Umbrella to the
applicants for event funding. The budget, which is included with the application, will be individually reviewed by
the Umbrella, the applicant and the advertising/public relations agencies of record. There cannot be more than a
10% deviation on the approved line item budget. No amendments to budgets will be permitted after this approval
process. 9/14/94 General non allocated line item is not to exceed 15% of the total budget and can only be
utilized for acceptable TOe items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district, the remaining
funds shall be allocated and utilized to advertise that specific district as recommended by the Umbrella
committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional funding under
another TOC event category. 08/14/91
CULTURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; 1V; website/internet advertising only2
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement.
Oirect Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional
brochure/pamphlet utilized for pre-event advertising.
Proarams: TOC will pay for an event program of listed or schedule of activities and information on the event, an
amount not to exceed 50% of cost, including production and printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; 1V; website/internet advertising onll
Promotional Sians: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only) 1. Refer to
Sales/Resale statement.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract I D #: 660
10
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a direct mail promotional
brochure/pamphlet utilized for pre-event advertising.
Proarams: TOe will pay for an event program of listed or schedule of activities and information on the event, an
amount not to exceed 50% of cost, including production and printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
1 TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculptures
(fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such trophies must include
the appropriate information as outlined in the policies (tournament name, date, and location). 9/14/94 For
TROPHY reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list
of winners of the event, and a notarized list of the plates and/or glass etching from the engraving company.
8/20/03.
2 ADVERTISING THROUGH THE INTERNET: The TDe will pay for Internet advertising on web sites (banners,
buttons, website links), and E-mail blasts. Internet advertising links may go to the event website. Logo is required
on banners and E-blasts. No payment will be made for development or operation (hosting) of website. BOCC
5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work product, by the
BOCCITDC, in accordance with Florida Public Records Law, are owned by the BOCCITDC and as such may not
be sold. 09/14/94
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract I D #: 660
11
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Events
DestinationlTurnKey/Cultural/Fishing Events
BOCC 12/20/06
Color ads four (4) color processing printing 06112191
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06112191
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertisina: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
TrODhies: Logos are not required on trophies.
In-County Loao
The below logo that includes the "Monroe County Tourist Development Council" designation is to be
n utilized in all approved in-county print newspaper ads, magazine ads,
F1 nel d ~ street banners, posters and other approved signage efforts. Radio
· commercials should include "Brought to you by The Monroe County
Oft d eys Tourist Development Council". To seek approval, clarification and/or
&v \\II t logo in electronic format (.eps or .jpg file), contact Sharon Joseph or
l\..ey wes . John Underwood with Tinsley Advertising at 305-856-6060.
. . come ~ you me
· .. Out-of-County Loao
WONDCOUNTYlOUllSTDfVfI.OIlMENTCOUNCIL The below logo that does NOT include the "Monroe County Tourist
Development Council" Th designation is to be utilized in all
other efforts including any e approved out-of-county print
newspaper ads, magazine ads, Flofl-dd Veys television commercials, internet
advertising (banners, buttons, l\J e-mail blasts), direct mail
promotions (brochures and ~ Wf pamphlets) and any approved
promotional items including & ey est programs, T-shirts, hats, jackets,
trophies and koozie cups. Radio commercials should
include "Brought to you by The come ~ \TOU ore- Monroe County Tourist
Development Council". To seek .. ... I approval, clarification and/or logo
in electronic format (.eps or .jpg file), contact Sharon Joseph or John Underwood at Tinsley Advertising
at 305-856-6060.
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract 10 #: 660
12
In-County Loao
The
.
Ofl d eys
..-
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-ot-County Loao
The
.
Ofl
Big Pine & Lower Keys Nautical Flea Market
FY 2010
Contract ID #: 660
13
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
line items listed below must be approved by the appropriate agency of record
There will be no amendments to this budget (Exhibit C) after BOCC approval of Agreement
FISCAL YEAR 2010
EVENT NAME: 6th Annual Big Pine & The Lower Keys Nautical Flea Market
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, websit8/int8met advertising only
TOTAL:
$10.625
$200
$
$75.00
$
$
$200
$11.100
PROMOTIONAL SIGNS: posters/banne,.
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups
DIRECT MAIL PROMOTIONS: brochures/pamphlets!
postage & shipping
PROGRAMS:
PUBLIC RELATIONS
*GENERAL NON-ALLOCATED
*GENERAL NON ALLOCATED MAY NOT EXCEED 150/0 OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 100k FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.
1996 Edition
MONROE COUNTY, FLORIDA
Request For Waiver
of
Insurance Requirements
It is requested that the insurance requirements, as specified in the County's Schedule of Insurance
Requirements, be waived or modified on the following contract.
Contractor:
Lower Keys Chamber of Commerce" Inc
Name of Entity: Lower Kevs Chamber of Commerce_ Inc
Name of Event: 6th Annual Big Pine & Lower Kevs Nautical Flea Market
Contract for: Event Advertising and Promotion Services
Address of Contractor:
C/O TDC Att: Maxine
Phone: 305-296-1552
Scope of Work: Advertising and Promotion of a Destination Event
Reason for Waiver: Providing funds to promote event only. . .. Minimal exposure to
county
Policies Waiver will
apply to: Insurance Requirements outlined within attached contract
Signature of Contractor:
A
===================================================
Not Approved
Risk Management:
113- 0 4
Date:
County Administrator Appeal:
Approved
Not Approved
Date:
Board of County Commissioners Appeal:
Approved
Not Approved
Meeting Date:
Administration Instruction
#4709.2