FY2010 10/21/2009DANNY L. KOLHA GE
CLERK OF THE CIRCUIT COURT
DATE: October 23, 2009
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN: Maxine Pacini
Administrative Assistant
FROM: Pamela G. Han ock,
At the October 21, 2009, Board of County Commissioners meeting the Board pp
ranted approval
g
and authorized execution of the following Destination Events Agreements for Fiscal Year 2010:
Greater Marathon Chamber of Commerce, Inc. covering the Marathon Triathlon.
Upper Keys Business Group, Inc. covering Key Largo Independence Celebration.
Bauer Restaurant, Inc. covering Key West Songwriters' Festival.
Greater Marathon Chamber of Commerce, Inc. covering the Original Marathon Seafood festival.
Upper Keys Business Group, Inc. covering Key Largo Food & Wine Festival.
Key Largo Merchants Association, Inc. covering the Key Largo Anthing that Floats Race & Regatta.
Key Largo Merchants Association, Inc. covering the Key Largo Stone Crab Fest.
Phil Peterson's Key West Poker Run, LLC covering Phil Peterson's 3 8th Annual Key West Poker Run.
MRM Key West, LLC covering the Key West Food & Wine Festival.
Keys Area International Resources, Inc. covering Sombrero Beach Run.
Lower Keys Chamber of Commerce, Inc. covering Big Pine and Lower Keys Nautical Flea Market.
Premiere Racing, Inc. covering Key West, 2010.
Lower Keys Chamber of Commerce, Inc. covering the Big Pine & Lower Keys Island Art Festival.
Lower Keys Chamber of Commerce, Inc. covering the Lower Keys Music Festival.
Hawk's Cay Resort covering Conchtoberfest.
Shoot for the Moon covering Battle in the Bay Dragon Boat Festival.
Upper Keys Rotary Foundation, Inc. covering the 3rd Annual Upper Keys Rota Wine Symposium.
Rotary Y m p
Upper Keys Rotary Foundation, Inc. covering the 1 Sth Annual Gigantic Nautical Flea Market.
Domestic Abuse Shelter, Inc. covering the No Name Race.
Monroe County Commercial Fishermen, Inc. covering the Fifth Annual Florida Keys Seafood Festival.
.
Grace Jones Community Center, Inc. covering the National Pig Days 2010.
218 Duval Street Corp. for Fight Night in the Keys -III.
Key West Innkeepers Association, Inc. covering the Holiday Inn Tour.
Islamorada Chamber of Commerce, Inc. covering the 19th Annual Florida Keys Island Fest.
Enclosed are two fully executed duplicate originals of each of the above -mentioned for your
handling. Should you have any questions please feel free to contact our office.
cc: County Attorney
Finance
File
Destination Events Agreement
T IS AGREEMENT (Agreement) is entered into this dl�'f Y da of
�, 2009 by and between MONROE COUNTY, a political subdivision of the
state of Florida (County) and Greater Marathon Chamber of Commerce, Inc. a not
for profit business organized and operating under the laws of the state of Florida
(Event Sponsor).
WITN ESSETH :
In consideration of the mutual covenants contained herein, the parties agree as
follows:
1. The County agrees to pay up to $38,500 (Thirty Eight Thousand and
Five Hundred Dollars) for the Original Marathon Seafood Festival on March 13-
14, 2010 from tourist development tax funds (see Exhibit "C"). No more than 10%
of the total advertising and promotional costs paid under this agreement shall be
attributable to in -county advertising and promotion. The general non -allocated
section of an event budget shall not exceed 15% of the total budget and may
be utilized for unforeseen permissible expenditures and for those budget lines
that may require additional funds. —No amendments shall be made to Exhibit
"C" after approval of contract. A list of Acceptable Event Marketing Expenses
enses
is attached to the contract as Exhibit "A".
2. Scope of Services: The event sponsor agrees to provide the County
with an event as specified below:
a). A two day seafood festival
b). Vendors including arts and crafts
c). Boat show exhibits
d). Live Entertainment
e). Attractions and rides for children
3. All advertising and public relations services or supervision of
advertising and public relations will be provided through the contracted agencies of
Marathon Seafood Festival
FY 2010
Contract ID #: 679
1
the Tourist Development Council (TDC) and COUNTY. The agencies of record shall
receive payment for work in progress upon submission of documented invoices
associated with the event.
4. Payment: Any payments directly to the event sponsor or vendors
associated with said event shall be as follows:
Payment upon presentation of an invoice shall indicate the task
completed for which payment is sought, with proper documentation attached.
Monroe County's performance and obligation to pay under this contract
is contingent upon an annual appropriation by the COUNTY. Only acceptable
expenses listed in the Monroe County Tourist Development Council Operations
Manual shall be paid.
5. Accounting: Financial records of the Sponsor pertaining project
to this 'ect
shall be kept according to generally recognized accounting principles and shall be
available to the COUNTY or to an authorized representative for audit.
6. Modification: Line item changes to the advertising and promotion
budget may be made up to but not exceeding 10% of the larger line item amount
without requiring COUNTY approval of the particular change.
7. Breach and Penalties: The parties agree to full performance of the
covenants contained in this agreement, and the COUNTY reserves the right at its
discretion, provided such breach is material, to terminate this agreement for any
y
misfeasance, malfeasance, or nonperformance of the agreement terms or negligent
performance of the agreement terms by the event sponsor.
8. Termination: This Agreement will be terminated on September 30
2010. All invoices must be submitted prior to September 30, 20100
9. Non Occurrence of Event: If the event does not take lace for any
y
reason under control of Event Sponsor except for those reasons in 19
paragraph ,
then Event Sponsor agrees to refund to the COUNTY any amounts already paid to
them under this agreement, and relieve the COUNTY from any further payments.
Marathon Seafood Festival
FY 2010
Contract I D #: 679
2
The event sponsor shall give written notice to the Monroe County
Tourist Development Council if it is found necessary to cancel an event. The notice
shall contain the following specifics: 1) reason for cancellation, 2) documentation of
the reason for cancellation and 3) person authorized to cancel including title and
stated affiliation.
10. Indemnification and Hold Harmless: The event sponsor covenants and
agrees to indemnify and hold harmless and defend Monroe County, its officers,
employees and agents including the Tourist Development Council and Visit Florida
Keys from any and all claims for bodily injury (including death), personal ry
in1 u , and
property damage (including property owned by Monroe County) and any other
losses, damages, and expenses (including attorney's fees) which arise out of, in
connection with, or by reason of the services provided, event sponsored, or other
activities and funding associated with this agreement, except those losses or
damages caused by COUNTY or its agents.
11. Insurance Requirements: Event sponsor as a pre -requisite of the
Special Event governed by this Agreement, shall obtain, at its own expense,
p ,
insurance as specified in this section.
Event sponsor will not be permitted to commence work associated with the
Event (including pre -staging of personnel and material) until satisfactory evidence of
the required insurance has been furnished to the county as specified below. Event
sponsor shall maintain the required insurance throughout the entire duration of the
Special Event and any extensions specified in any attached schedules. Failure to
comply with this provision may result in the immediate suspension of the Event until
the required insurance has been reinstated or replaced. Event sponsor shall provide,
to the County, as satisfactory evidence of the required insurance, either:
Original certificate of Insurance
or
Certified copy of the actual insurance policy
A certified copy of any or all insurance policies required by this contract shall be filed
with the Clerk of the COUNTY prior to the Event.
Marathon Seafood Festival
FY 2010
Contract ID #: 679
61
All insurance policies must specify that they are not subject to cancellation,
non -renewal, material change or reduction in coverage unless a minimum of thirty
(30) days prior notification is given to the County by the insurer.
Acceptance and/or approval of event sponsors insurance shall not be
construed as relieving event sponsor from any liability or obligation assumed under
this contract or imposed by law.
The Monroe County Board of County Commissioners, its employees and
officials will be included as "Additional Insured" on all policies.
Any deviations from these General Insurance Requirements must be
requested in writing on the County form titled "Request for Waiver of Insurance
Requirements" and must be approved by Monroe County Risk Management.
Event sponsor shall furnish the County with a certificate evidencing the
insurance required by this paragraph not later than twenty (20) days prior to
the event.
Prior to commencement of work governed by this contract, event sponsor
shall obtain General Liability Insurance. Coverage shall be maintained through out
the life of the contract and include, as a minimum:
Premises Operations
Products and Completed Operations
Blanket contractual Liability
" Personal Injury Liability
Expanded Definition of Property Damage
The minimum limits acceptable shall be:
$1,000,000-00 combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
Marathon Seafood Festival
FY 2010
Contract ID #: 679
4
$500,000-00 per person
$1,000,000.00 per Occurrence
$100,000-00 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a
Claims Made policy, its provisions should include coverage for claims filed on or after
the effective date of this contract. In addition, the period for which claims may be
reported should extend
for a minimum of twelve (12) months following the acceptance of work by the County.
Recognizing that the work governed by this contract involves the sales and/or
distribution of alcoholic beverages, the Contractor's General Liability Insurance policy
shall include Liquor Liability with limits equal to those of the basic coverage.
A separate Liquor Liability policy is acceptable if the coverage is not more
restrictive than the contractor's General Liability policy.
12. Permits: The event sponsor will secure all required permits, licenses
including but not limited to occupational licenses.
13. Taxes: The COUNTY and TDC are exempt from Federal Excise and
State of Florida Sales Tax.
14. Finance Charges: The COUNTY and TDC shall not be responsible for
any finance charges.
15. Relation of COUNTY/TDC: It is the intent of the parties hereto that the
event sponsor shall be legally considered as an independent Event Sponsor and that
neither it nor its employees shall, under any circumstances, be considered
employees, servants or agents of the COUNTY and TDC and the COUNTY and TDC
shall at no time be legally responsible for any negligence on the part of said Eve
nt
Sponsor, its employees or agents, resulting in either bodily or personal injury u or
p
property damage to any individual, firm, or corporation.
Marathon Seafood Festival
FY 2010
Contract ID #: 679
V
16. Disclosure: The event sponsor shall be required to list any or all
potential conflicts or interest, as defined by Florida Statute 112 and Monroe County
Code. The event sponsor shall disclose to the COUNTY and TDC all actual or
proposed conflicts of interest, financial or otherwise, direct or indirect, involving any
client's interest which may conflict with the interest of the COUNTY and TDC.
17. Assignment: The event sponsor shall not assign, transfer, convey,
Y
sublet or otherwise dispose of this agreement, or of any or all of its right, title or
interest therein, or his or its power to execute such agreement to any person,
company or corporation without prior consent of the COUNTY.
18. Compliance with laws - Nondiscrimination: The event sponsor, shall
comply with all federal, state and local laws and ordinances applicable to the work or
payment for work thereof, and shall not discriminate on the grounds of race, color,
religion, sex, age, or national origin in the performance of work under this
Agreement. This Agreement shall be subject to all federal, state, and local laws and
ordinances.
19. Force Maieure: The event sponsor shall not be liable for delay in
performance or failure to perform in whole or in part, the services due to the
occurrence of any contingency beyond its control or the control of any of its
subcontractors or suppliers, including labor dispute, strike, labor shortage, war or act
of war whether an actual declaration thereof if made or not, insurrection, sabotage,
g,
riot or civil commotion, act of public
enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority, jurisdictional action
or insufficient supply of fuel, electricity, or materials or supplies, or technical failure
where the event sponsor has exercised reasonable care in the prevention or
mitigation of damages and delay, any such delay or failure shall not constitute a
breach of the Agreement. Upon demand of TDC or COUNTY, the event sponsor
must furnish evidence of the causes of such delay or failure. COUNTY shall not pay
for any services or activities, promotional or otherwise, connected with an event
produced after the date(s) described in paragraph 1 and Scope of Services.
Marathon Seafood Festival
FY 2010
Contract ID #: 679
Co
20. Governing LawNenue: This Agreement shall be governed by and
construed in accordance with the laws of the State of Florida applicable to contracts
made and to be performed entirely in the State. In the event that any cause of action
or administrative proceeding is instituted for the enforcement or interpretation of the
agreement, the County and Sponsor agree that venue shall lie in the appropriate
court or before the appropriate administrative body in Monroe County, Florida. This
Agreement shall not be subject to arbitration.
21. Security Protection: The event sponsor agrees to provide adequate
security for the event. No TDC funds will be used for this purpose.
22. Ownership: All advertising and promotion work performed under the
agreement and paid for by the COUNTY and TDC shall be the property of the
COUNTY and TDC, for whatever use and/or disposition the COUNTY and TDC may
deem appropriate.
23. Media rights: The TDC shall have the right to broadcast, rebroadcast,
use, reproduce or transmit for any purpose whatsoever, radio, television, pictures,
sound, film and tape motion pictures and still photographs paid by the COUNTY and
TDC under this agreement.
24. Logo: Logo Usage guidelines are attached to this contract
as Exhibit "B". For all promotional literature and display advertising with the
exception of generic advertising must display the "Florida Keys & Key West Come As
You Are" logo/trade mark (as per attached logo sample). This logo/trade mark was
adopted by the TDC and County in December 2006.
In -County Logo: The logo that includes the "Monroe County Tourist Development
Council" designation is to be utilized in all approved in -county print newspaper ads,
magazine ads, street banners, posters and other approved signage efforts. Radio
commercials should include "Brought to you by The Monroe County Tourist
Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact John Underwood with Tinsley Advertising at 305-856-
6060.
Marathon Seafood Festival
FY 2010
Contract ID #: 679
7
Out of County Logo: The out of county logo does NOT include the "Monroe County
Tourist Development Council" designation and is to be utilized in all other efforts
including any approved out -of -county print newspaper ads, magazine ads, television
commercials, internet advertising (banners, buttons, e-mail blasts), direct mail
promotions (brochures and pamphlets) and any approved promotional items
including programs, T-shirts, hats, jackets, trophies and koozie cups. Radio
commercials should include "Brought to you by The Monroe County Tourist
Development Council". To seek approval, clarification and/or logo in electronic
format .(eps or .jpg file), contact John Underwood at Tinsley Advertising at 305-856-
6060.
25. Severability: If any provision of this Agreement shall be held by a
Court of competent jurisdiction to be invalid or unenforceable, the remaining
provisions shall not be affected thereby; and each provision of this Agreement shall
be valid and enforceable to the fullest extent permitted by law.
26. Authori Each of the signatories for the sponsor below certifies and
warrants that:
a) The Sponsor's name in the agreement is the full name as designated in its
corporate charter, and b) they are empowered to act and execute the agreement for
the Sponsor and c) this Agreement has been approved by the Sponsor's Board of
Directors.
27. Ethics Clause: The event sponsor warrants that it has not employed,
retained or other wise had act on its behalf, any former County office or employee in
violation of Section 2 or Ordinance No. 10-1990 or any County officer or employee in
violation of Section 3 of Ordinance No. 10-1990. For breach or violation of the
provision the County may, at its discretion terminate this agreement without liability
and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee, commission, percentage, gift, or
consideration paid to the former or present County officer or employee.
28. Public Entity Crimes: "A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a
proposal on a contract to provide any goods or services to a public entity, may not
Marathon Seafood Festival
FY 2010
Contract ID #: 679
submit a proposal on a contract with a public entity for the construction or repair of a
public building or public work, may not submit proposals on leases of real property to
public entity, may not be awarded or perform work as a contractor, supplier,
subcontractor, or consultant under a contract with any public entity, and may not
transact business with any public entity in excess of the threshold amount provided
in Section 287.017, for CATEGORY TWO for period of 36 months from the date of
being placed on the convicted vendor list."
29. Notice: Any notice required or permitted under this agreement shall be
in writing and had delivered or mailed, postage prepaid, to the other party by certified
mail, returned receipt requested to the following:
For Grantee: Daniel Samess
12222 Overseas Hwy
Marathon, FL 33050
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Cynthia Hall, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
30. Entire Agreement: The parties agree that the Agreement above
constitutes the entire agreement between the COUNTY and event sponsor. Except
p
as provided in paragraph 6 of this Agreement, this Agreement can never be
amended or modified except in a writing signed by the parties hereto.
Marathon Seafood Festival
FY 2010
Contract ID #: 679
ICE S WHEREOF, the parties hereto have executed this Agreement the day
(CORPORATE SEAL)
Attest:
By.
Secretary
Print Name
Date:
OR TWO WITNESSES
(1)
Print Name:
Date:
Marathon Seafood Festival
FY 2010
Contract ID 679
Board of County Commissioners
of onroe, County
Mayor/Chairman
Greater Marathon Chamber of
Commerce, Inc.
By�
President
St2 - ir M 4 e, ►��
Print Name
Date: 9 a 0 `�
(2)
%ago
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C"IJ
Print Name:•
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CD
Date:
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MONROE COUNTY ATTORNEY
A
P F P R OV E D..A T R
OV 11
ASSI ANT COUNTY AT);ORNEY
Date --- A- —
10
EXHIBIT A
Acceptable Event Marketing Expenses
(Destination/TurnKey/Cultural/Fishing Events)
BOCC 9/20/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND
EVENT COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory
Committees (Umbrella/District Advisory Committees (DAC) and Event Coordinators to keep
apprised of all Monroe County Tourist Development Council's policies and procedures
pertaining to event funding. 01 /22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding
recommendations, a contract will be entered into by the applicant and BOCC. The BOCC
has final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as
determined within the RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the
Board of County Commissioners. BOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive
funding. There are four categories of events that may receive funding from the TDC;
Destination Events; Turnkey Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County
Tourist Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will
receive a reimbursement/direct payment packet that includes an executed copy of the
funding agreement. The packet provides guidelines required for reimbursement/direct
payment of Acceptable Event Marketing Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event
Fund other than the Umbrellas (Cultural, Fishing &Diving). 7/26/95
DESTINATION EVENTS: Destination events will be paid as per the scope of services within
the contract and those acceptable items/expenses listed below. Destination events may
utilize up to 10% of their approved line item budgets for in -county hard media and public
relations. A general non -allocated line item is not to exceed 15% of the total budget and can
only be utilized for acceptable TDC items as listed in this section. There cannot be more
than a 10% deviation on the approved line item budget.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising only
Promotional Signs: posters and banners
Marathon Seafood Festival
FY 2010
Contract ID #: 679
11
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a
direct mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
TURNKEY EVENTS: TurnKey events will be paid based upon the scope of services within
the contract.
CULTURAL/FISHING UMBRELLA EVENT FUNDING: Any event of a fishing or
artistic/special/dramatic nature shall apply for funding under the appropriate umbrella
organization.
Within the Cultural and Fishing Umbrella events funding process, the monies received by the
event coordinator is to be used within the approved acceptable list of TDC expenses listed
below without any restriction as to out -of -county advertising. Each Umbrella shall
appropriate a minimum of 30% of the funds of the Umbrella for out -of -county advertising and
public relations. 70% or the remainder that has not been allocated to the advertising/public
relations agencies of record within the Umbrellas, shall be allocated by the Umbrella to the
applicants for event funding. The budget, which is included with the application, will be
individually reviewed by the Umbrella, the applicant and the advertising/public relations
agencies of record. There cannot be more than a 10% deviation on the approved line item
budget. No amendments to budgets will be permitted after this approval process. 9/14/94
General non allocated line item is not to exceed 15% of the total budget and can only be
utilized for acceptable TDC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a
district, the remaining funds shall be allocated and utilized to advertise that specific district as
recommended by the Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional
funding under another TDC event category. 08/14/91
CULTURAL EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising only2
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups. Refer to Sales/Resale statement
Marathon Seafood Festival
FY 2010
Contract ID #: 679
12
Direct Mail Promotions: brochures and pamphlets including postage/shipping. This is a
direct mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet
advertising onl
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing
Tournaments only) ' . Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping . This is a
direct mail promotional brochure/pamphlet utilized for pre -event advertising.
Programs: TDC will pay for an event program of listed or schedule of activities and
information on the event, an amount not to exceed 50% of cost, including production and
printing, of program as outlined in contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of
record.
' TROPHIES: framed art work,
trophies, sculptures (fiberglass,
a trophy. All such trophies a
policies (tournament name, do
Tournament Directors must pre
winners of the event, and a
engraving company. 8/20/03.
framed photography, engraved crystal and glass, plaques,
metal, glass & wood) and framed certificates shall constitute
ust include the appropriate information as outlined in the
ite, and location). 9/14/94 For TROPHY reimbursement,
sent the original invoice of the trophies, a notarized list of
iotarized list of the plates and/or glass etching from the
` ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on
web sites (banners, buttons, website links), and E-mail blasts. Internet advertising links may
go to the event website. Logo is required on banners and E-blasts. No payment will be made
for development or operation (hosting) of website. BOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting
work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned
by the BOCC/TDC and as such may not be sold. 09/14/94
Marathon Seafood Festival
FY 2010
Contract ID #: 679
13
EXHIBIT B
Logo/Acknowledgement Usaae Guidelines For Events
Destination/TurnKey/Cultural/Fishing Events
BOCC 12/20/06
Color ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black.
06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses
list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say
"Brought to you by the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In -County Logo
The below logo that includes
'Me
Florldd eys
&KeyYqst
.,,,.c�omens youdre
MONME COUNTY TOURW DEVROPMENT courrcii
the "Monroe County Tourist Development Council"
designation is to be utilized in all approved in -
county print newspaper ads, magazine ads, street
banners, posters and other approved signage
efforts. Radio commercials should include "Brought
to you by The Monroe County Tourist Development
Council". To seek approval, clarification and/or logo
in electronic format (.eps or . jpg file), contact
Sharon Joseph or John Underwood with Tinsley
Advertising at 305-856-6060.
Out -of -County Logo
The below logo that does NOT include the "Monroe County Tourist Development
ne
Council" designation is to be utilized in all other
efforts including any approved out -of -county
• print newspaper ads, magazine ads, television
Florl d eys commercials, Internet advertising (banners,
buttons, e-mail blasts), direct mail promotions
A ��� (brochures and pamphlets) and any approved
Cv promotional items including programs, T-shirts,
CORK CS yoU de hats, jackets, trophies and koozie cups. Radio
commercials should include "Brought to you by
The Monroe County Tourist Development Council". To seek approval, clarification
and/or logo in electronic format Ceps or .jpg file), contact Sharon Joseph or John
Underwood at Tinsley Advertising at 305-856-6060.
Marathon Seafood Festival
FY 2010
Contract I D #: 679
14
In -County logo
The
Florida Ke s
y
& Kev est
come d4S ouare•Y
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of -County Loco
'f'he
Florida Ke s
y
& Ke est
wme cis ou area
Marathon Seafood Festival
FY 2010
Contract I D #: 679
15
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DESTINATION EVENT BUDGET
BUDGET BREAKDOWN
line items listed below must be approved by the appropriate agency of record
There will be no amendments to this budget (Exhibit C) after BOCC approval of Agreement
F I SCAL YEAR 2010
EVENT NAME: The Original Marathon Seafood Festival
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, website/internet advertising only $32,000.00
PROMOTIONAL SIGNS: posters/banners
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups $3,000.00
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping $
PROGRAMS:
PUBLIC RELATIONS
*GENERAL NON -ALLOCATED
TOTAL:
*GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
$3,500.00
$38,500.00
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.
i!rY6 F.Jntan
MONROE COUNTY, FLORIDA
Request For Waiver
of
Insurance Requirements
It is requested that the insurance roquirements, as speeifiod in the County's Schedule of insurance
Requirements, 6e rs;•rived or modified on the following contract.
Contractor: Greater Marathon Chamber of Commerce
Name of Entity: Greater hfardthon Chamber of Commerce
Name of Event: The Orig-imu Marathon Seafood Festival
Contract for. Event Advertising and Promotion Services
Address of Contractor: CIO TDC Aft: Maxine
Phone: 305-296-1552
Scope of Work:.Advertising and Promotion of a Destination Event
Reason for Waiver. Providing funds to promote event only.... Minimal exposure to county.
Policies Waiver will apply to: Insurance Require..n eats outlined with it>_:fttTched contract
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Signature of Contractor: �
)proved t Apt ved --
Risk Management
Date:
County Administrator Appeal:
Approved Not Approved
Date:
Board of County Commissioners Appeal:
Approved Not Approved
Meeting Date:
Administration Instruction
tIJ709.2
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