FY 1991 (Addendum) (2)
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ADDENDUM TO AGREEMENT
DCI 1 7 p 3 :~HEREAS, the Board of County Commissioners of Monroe County, Florida
and the A~ssociation for Tourism Development entered into a contract on the
5th d.ay of June, 1991, awarding $90,000.00 to Fantasy Fest 191, and
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WHEREAS, additional funding has been allocated by Districts I, II, III and
IV,
/) NOW, THEREFORE, this agreement is entered into this 91J day of
(Yc,-I7J ~e..r , 1991 in consideration of the mutual covenants contained
herein the parties agree as follows:
1. The BOCC hereby makes a factual finding that additional
expenditures are necessary to achieve the public purpose of tourist
developmellt promotion. The necessary expenditures are accordingly set out in
the attacht:~d Exhibit "A" Fantasy Fest '91 Revised Advertising & Promotional
budget which is incorporated herein by reference.
2. The BOCC agrees to pay up to $120,000.00 for Fantasy Fest '91,
October 18 through 27, 1991 from tourist development tax funds in accordance
with the filnding referenced in Exhibit "A".
3. The remaining provisions of the contract dated June 5th, 1991
remain in :full force and effect.
IN WITNESS WHEREOF, the parties hereto have executed the addendum
the day and year first above written.
(SEAL)
A t t est: Notary Public, State of Florida
My (ol1"rmssion Expires April 27, 1992
-- , B(md ru Troy Fain. lnsuronce Inc. -.,
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The Association ~ r Tourism Development
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(SEAL)DANNY 1.. J(OLHAGE ~roe County Board of Cou~ty -.o.:omissioners
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Approved as to form & legal sufficiency
EXHIBIT "A"
FANTASY FEST '9]
~EVJSED '91 ADVERTISING & PROMOTION BUDGET
Original Dist J - IV Total
Airpc.rt S igrlage 1 ,700 1 t 700
Bands Expen~e 8.000 8,000
Street BanJlerS 3 ,5 00 1 ,000 4,500
Broc.!hures 8,000 8 ,000
Hulk Mailings 1,200 1 ,200
Photctgraphy & PR 1 ,700 1 t 700
Po~tage (Direct Mail) 1.000 1 .000
Direct Mail to Trav. Agts 12,000 2.500 J4,500
Poste.r Printing 2,700 2,700
Print Adv. (Nafl & Regt])32,OOO 13 ,500 45 ,500
Production 6.300 400 6,700
Pronlotional Printing 3 ,300 3 .300
Radi<<) Adverti~ing 5.000 13,500 1 8 ,.5 00
Troll11ies 700 700
Yideography 2 .000 2,000
90,000
120.000
Post.lt.v bra.nd fax transmitta1 memo 7611 II of pages. I
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FURTHER CLARIFICATION RE: PERMITS:
In addition to the requirements outlined in the TDC Event contract,
the Monroe County Board of County Commissioners requires Event
Coordinators to adhere to the following stipulations, where
applicable, as it relates to an event taking place in the Florida Keys
and Key West:
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necessary clean up
placement of traffic cones spaced 50' apart along the entire
section of road (where applicable)
barricades on side streets, easements, and driveways
prohibiting access onto closed section of roadway (where
applicable)
policemen directing traffic at beginning and ending of course,
and also at intersecting streets (where applicable)
public notice given through handouts and announcements to
those effected by road closing (where applicable)
contact Emergency Rescue agencies
supply proper insurance and hold harmless agreement as
outlined in contract