FY2011 10/20/2010DANNYL. KOLHAGE
CLERK OF THE CIRCUIT COURT
DATE: October 25, 2010
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN: Maxine Pacini
Administrative Assistant
FROM: Pamela G. Hanco c
At the October 20, 2010, Board of County Commissioners meeting, the Board granted
approval and authorized execution of the following:
Key West Players, Inc. covering the Roof Replacement with Insulation/Soundproofing
project in an amount not to exceed $26,800, DAC I, FY 2011 Capital Resources.
Florida Keys Land & Sea Trust, Inc. covering the Restoration of Adderley House —
Historical Attraction at Crane Point project in an amount not to exceed $32,500, DAC III, FY
2011 Capital Resources.
The following Fishing Umbrella Event Agreements for FY 2011 totaling $265,425:
Tammie Gurgiolo covering the Don Gurgiolo Sailfish Classic in December, 2010 in an
amount not to exceed $4,300, FY 2011, Two Penny Fishing Umbrella Funding.
Islamorada Charterboat Association, Inc. covering the Islamorada Sailfish Tournament in
December, 2010 in an amount not to exceed $8,000, FY 2011, Two Penny Fishing Umbrella
Funding.
Tammie Gurgiolo covering the Islamorada Junior Sailfish in December, 2010 in an
amount not to exceed $3,000, FY 2011, Two Penny Fishing Umbrella Funding.
Key West Fishing Tournament, Inc. covering the Key West Fishing Tournament between
December, 2010 and November 2011 in an amount not to exceed $35,000, FY 2011, Two Penny
Fishing Umbrella Funding.
Tammie Gurgiolo covering the Key Largo Sailfish Challenge in January, 2011 in an
amount not to exceed $6,000, FY 2011, Two Penny Fishing Umbrella Funding.
Murray Marine, Inc. covering the Key West Harbour King Mackerel Tournament in
January, 2011 in an amount not to exceed $15,000, FY 2011, Two Penny Fishing Umbrella
Funding.
Executive Adventures, LLC covering the Sailfish Open in February, 2011 in an amount
not to exceed $15,000, FY 2011, Two Penny Fishing Umbrella Funding.
Tammy Gurgiolo covering the Islamorada Women's Sailfish in February 2011, in an
amount not to exceed $2,200, FY 2011, Two Penny Fishing Umbrella Funding.
Tournament Consultants covering the Backcountry Fly Championship in February 2011,
in an amount not to exceed $1,000, FY 2011, Two Penny Fishing Umbrella Funding.
Captain Terry Fisher, LLC covering the Capt. Leon Shell Memorial Sailfish Tournament
in March, 2011 in an amount not to exceed $10,000, FY 2010, Two Penny Fishing Umbrella
Funding.
Charlotte Ambrogio covering the Islamorada All -Tackle Spring Bonefish Tournament in
April, 2011 in an amount not to exceed $1,000, FY 2011, Two Penny Fishing Umbrella Funding.
Executive Adventures LLC covering the World Sailfish Championship in April, 2011 in
an amount not to exceed $45,000, FY 2011, Two Penny Fishing Umbrella Funding.
Marathon Offshore Bull & Cow Dolphin covering the Marathon Offshore Bull & Cow
Dolphin Tournament, Inc. in April -May 2011, in an amount not to exceed $3,000, FY 2011, Two
Penny Fishing Umbrella Funding.
Coral Shores Athletic Booster Club, Inc. covering the Nick Sheahan Dolphin Rodeo in
April -May, 2011 in an amount not to exceed $4,425, FY 2011, Two Penny Fishing Umbrella
Funding.
Charlie's Coconuts, LLC covering the Coconuts Dolphin Tournament in May, 2011 in an
amount not to exceed $15,000, FY 2011, Two Penny Fishing Umbrella Funding.
Florida Keys Triple Slam Fishing Tournament covering the Florida Keys Triple Slam
Fishing Tournament in May, 2011 in an amount not to exceed $5,000, FY 2011, Two Penny
Fishing Umbrella Funding.
David Breznicky covering the Tarponian Tournament in May, 2011 in an amount not to
exceed $3,000, FY 2011, Two Penny Fishing Umbrella Funding.
Golden Fly Invitational Tarpon Tournament, Inc. covering the Outback Golden Fly
Tarpon Tournament in May, 2011 in an amount not to exceed $1,000, FY 2011, Two Penny
Fishing Umbrella Funding.
Marathon Bait and Tackle, Inc. covering the Ladies Tarpon Tournament in May, 2011 in
an amount not to exceed $2,000, FY 2011, Two Penny Fishing Umbrella Funding.
Marathon Bait and Tackle, Inc. covering the Marathon International Tarpon Tournament
in May, 2011 in an amount not to exceed $3,000, FY 2011, Two Penny Fishing Umbrella
Funding.
Interselect, Inc., dba Burdines Waterfront covering the Blackfin Tuna Fun Fishing
Tournament in June, 2010 in an amount not to exceed $2,000, FY 2011, Two Penny Fishing
Umbrella Funding.
Gold Cup Tarpon Tournament, Inc. covering the Gold Cup Tarpon Tournament in June,
2011 in an amount not to exceed $1,000, FY 2011, Two Penny Fishing Umbrella Funding.
The Don Hawley Foundation, Inc. covering the Don Hawley Tarpon Tournament in June,
2011 in an amount not to exceed $1,000, FY 2011, Two Penny Fishing Umbrella Funding.
Key West Gators, Inc. covering the Key West Gator Club Dolphin Derby in June, 2011 in
an amount not to exceed $5,000, FY 2011, Two Penny Fishing Umbrella Funding.
Lower Keys Chamber of Commerce, Inc. covering the Big Pine and Lower Keys Dolphin
Tournament in June, 2011 in an amount not to exceed $9,000, FY 2011, Two Penny Fishing
Umbrella Funding.
Islamorada Charterboat Association, Inc. covering the Islamorada Dolphin Tournament in
June, 2011 in an amount not to exceed $5,000, FY 2011, Two Penny Fishing Umbrella Funding.
Interselect Inc. dba Burdines Waterfront covering the 1 lth Annual Dolphin & Blackfin
Tuna Fun Fishing Tournament in June, 2011 in an amount not to exceed $2,000, FY 2011, Two
Penny Fishing Umbrella Funding.
Professional Firefighters of MC IAFF Local 3909 covering the Dolphin Flashover in July,
2011 in an amount not to exceed $2,000, FY 2011, Two Penny Fishing Umbrella Funding.
Tournament Consultants, Inc. covering the Del Brown Permit Tournament in July, 2011
in an amount not to exceed $1,500, FY 2011, Two Penny Fishing Umbrella Funding.
Key West Marlin Tournament, Inc. covering the Key West Marlin Tournament in July,
2011 in an amount not to exceed $30,000, FY 2011, Two Penny Fishing Umbrella Funding.
Herman Lucerne Memorial Foundation covering the Herman Lucerne Memorial
Tournament in September 2011 in an amount not to exceed $3,500, FY 2011, Two Penny
Fishing Umbrella Funding.
E
The Saltwater Angler, Inc. covering the Saltwater Angler's Grand Slam in September
2011 in an amount not to exceed $5,000, FY 2011, Two Penny Fishing Umbrella Funding.
Charlotte Ambriogio covering the Islamorada Fall Fly Bonefish Tournament in
September 2011 in an amount not to exceed $1,000, FY 2011, Two Penny Fishing Umbrella
Funding.
The Redbone, Inc. covering the Robert James SLAM Celebrity Tournament in September
2011 in an amount not to exceed $6,000, FY 2011, Two Penny Fishing Umbrella Funding.
Charlotte Ambriogio covering the Islamorada All Tackle Bonefish World Championship
Tournament in October 2011 in an amount not to exceed $1,000, FY 2011, Two Penny Fishing
Umbrella Funding.
The Redbone, Inc. covering the Baybone Celebrity Tournament in October 2011 in an
amount not to exceed $9,000, FY 2011, Two Penny Fishing Umbrella Funding.
The Redbone, Inc. covering the Redbone Celebrity Tournament in November 2011 in an
amount not to exceed $6,500, FY 2011, Two Penny Fishing Umbrella Funding.
Cultural Umbrella Event Agreements for Fiscal Year 2011, totaling $486,812:
Upper Keys Business Group, Inc.covering the Key Largo Pirate's Fest, in October 2010
in an amount not to exceed $25,000, FY 2011, Two Penny Cultural Umbrella Funding.
Key West Garden Club, Inc. covering the Key West Garden Club 2010/2011 Seasonal
Events between October 2010 - April 2011, in an amount not to exceed $7,000, FY 2011, Two
Penny Cultural Umbrella Funding;
Marathon Garden Club, Inc. covering the Marathon Garden Club's Seasonal Events,
between October 2010 - May 2011 in an amount not to exceed $10,0000, FY 2011, Two Penny
Cultural Umbrella Funding.
Key West Symphony Orchestra, Inc. covering the Key West Symphony Orchestra,
between October 2010 - July 2011 in an amount not to exceed $8,500, FY 2011, Two Penny
Cultural Umbrella Funding.
Marathon Community Theatre, Inc. covering the Marathon Community Theatre
2010/2011 Season, between October 2010 - September 2011 in an amount not to exceed
$25,000, FY 2011, Two Penny Cultural Umbrella Funding.
Miami -Dade Historical Maritime Museum, Inc. covering the Key West Coast Guard
Maritime Museum between October, 2010 - September, 2011, in an amount not to exceed
$5,000, FY 2011, Two Penny Cultural Umbrella Funding.
The Studios of Key West, Inc. covering the Studios of Key West 2010-2011 Cultural
Season between October, 2010 - September, 2011, in an amount not to exceed $18,491, FY
2011, Two Penny Cultural Umbrella Funding.
Key West Film Society, Inc. covering the Key West's Year Round Film Festival between
October, 2010 - September, 2011, in an amount not to exceed $21,420, FY 2011, Two Penny
Cultural Umbrella Funding.
The Key West Harry S. Truman Foundation, Inc. covering the Little White House
Presidential Exhibits & Public Programs between October, 2010 - September, 2011 in an
amount not to exceed $20,433, FY 2011, Two Penny Cultural Umbrella Funding.
Red Barn Actors Studio, Inc. covering the Red Barn Theatre 2010/2011 Season between
October, 2010 - September, 2011, in an amount not to exceed $23,867, FY 2010, Two Penny
Cultural Umbrella Funding.
The Mel Fisher Heritage Society, Inc. covering the Keys Maritime Exploration
Experience, between October 2010 - September 2011, in an amount not to exceed $18,103, FY
2011, Two Penny Cultural Umbrella Funding.
Key West Council of the Arts, Inc. covering the Impromptu Concerts 2010/2011, between
October, 2010 - September, 2011, in an amount not to exceed $12,539 FY 2011, Two Penny
Cultural Umbrella Funding.
The Marathon Community Theatre, Inc. covering the Marathon Community Theatre
Season 2009-2010 between October, 2009 and September, 2010 in an amount not to exceed
$23,000 FY 2011, Two Penny Cultural Umbrella Funding.
The Florida Keys History of Diving Museum, Inc. covering Immerse Yourself, between
October 2010 - September 2011 in an amount not to exceed $17,000 FY 2011, Two Penny
Cultural Umbrella Funding.
Key West Art & Historical Society, Inc. covering the Key West Art & Historical Society
Cultural Events Series between October, 2010 - September, 2011 in an amount not to exceed
$25,000, FY 2011, Two Penny Cultural Umbrella Funding.
St. Paul's Episcopal Church of KW Florida covering the Performance at St. Paul's
between October 2010 - September 2011 in an amount not to exceed $11,406, FY 2011, Two
Penny Cultural Umbrella Funding.
Pirate Tours of Key West covering the Pirates in Paradise Festival between November,
2010 and December, 2010, in an amount not to exceed $6,227, FY 2011, Two Penny Cultural
Umbrella Funding.
Florida Keys Art Guild, Inc. covering the Florida Keys Art Guild Art Festivals between
November, 2010 - April, 2011, in an amount not to exceed $22,688, FY 2011, Two Penny
Cultural Umbrella Funding.
Florida Keys Community Concert Band, Inc. covering the Pops in the Park between
November, 2010 - April, 2011, in an amount not to exceed $16,070 FY 2011, Two Penny
Cultural Umbrella Funding.
Key West Players, Inc. covering the Waterfront Playhouse 2011/2011 Season between
November, 2010 - June 2011, in an amount not to exceed $18,070 FY 2011, Two Penny
Cultural Umbrella Funding.
Lower Keys Artists Network, Inc. covering the Art Going Green on Big Pine Key
between November, 2010 - July, 2011, in an amount not to exceed $6,000 FY 2011, Two Penny
Cultural Umbrella Funding.
Performing Arts Centers of Key West, Inc. covering the Tennessee Williams Theatre
between November 2010 - September 2011, in an amount not to exceed $17,196 FY 2011, Two
Penny Cultural Umbrella Funding.
No Matter What Productions, Inc. covering the 12 Step Music Fest between November,
2010 - November 2011 in an amount not to exceed $12,000 FY 2011, Two Penny Cultural
Umbrella Funding.
Paradise Ballet Theatre Presenters, Inc. and Nutcracker Key West during December, 2010
in an amount not to exceed $12,054, FY 2011, Two Penny Cultural Umbrella Funding.
Key Largo Merchants Association, Inc. covering the Pennekamp 50th Anniversary in
December, 2010, in an amount not to exceed $25,000 FY 2011, Two Penny Cultural Umbrella
Funding.
Old Island Restoration Foundation, Inc. covering the KW House & Gardens Tours and
Conch Shell Blowing in between December 2010 - March 2011, in an amount not to exceed
$10,112 FY 2011, Two Penny Cultural Umbrella Funding.
National Council for Traditional Arts, Inc. covering the Florida Keys Traditional Music
Festival, 2nd Annual, January 2011, in an amount not to exceed $20,000 FY 2011, Two Penny
Cultural Umbrella Funding.
Monroe Association for Retarded Citizens, Inc. covering the Master Chefs Classic,
January 2011, in an amount not to exceed $4,000 FY 2011, Two Penny Cultural Umbrella
Funding.
The Key West Pops, Inc. covering the Key West Pops 2010/2011 Concert Season,
January 2011, in an amount not to exceed $3,000 FY 2011, Two Penny Cultural Umbrella
Funding.
Key West Literary Seminar, Inc., covering the KW Literary Seminar, 29th Annual,
January 2011, in an amount not to exceed $14,000 FY 2011, Two Penny Cultural Umbrella
Funding.
Key West Art Center, Inc. covering the Key West Craft Shop and Old Island Days Art
Festival, January 2011 - February 2011, in an amount not to exceed $4,800 FY 2011, Two
Penny Cultural Umbrella Funding.
Key West Botanical Garden Society, Inc. covering the Key West Tropical Garden
Cultural Calendar Event, January 2011 - August 2011, in an amount not to exceed $10,000 FY
2011, Two Penny Cultural Umbrella Funding.
Pigeon Key Foundation, Inc. covering the Pigeon Key Art Festival in February, 2011, in
an amount not to exceed $9,559, FY 2010, Two Penny Cultural Umbrella Funding.
Lower Keys Chamber of Commerce, Inc. covering the Underwater Music Festival in July,
2011, in an amount not to exceed $5,000, FY 2011, Two Penny Cultural Umbrella Funding.
Florida Keys Birding and Wildlife Festival, Inc. covering the Florida Keys Birding and
Wildlife Festival in September 2011, in an amount not to exceed $11,000, FY 2011, Two Penny
Cultural Umbrella Funding.
Florida Keys History of Diving Museum, Inc. for the Diving History Research Library
and Meeting Room project in an amount not to exceed $74,181 DAC IV, FY 2011 Capital
Resources.
Islamorada, Village of Islands for beach and beach park facilities cleaning an trash
removal services in Islamorada in an amount not to exceed $45,000 per year for five years,
commencing with DAC IV, FY 2011 Capital Resources.
City of Marathon covering Sombrero and Coco Plum beach cleaning and maintenance in
an amount not to exceed $90,500, DAC III, FY 2011 Capital Resources.
Marine Mammal Conservancy, Inc. for the Marine Mammal Conservancy Phase 1 project
to extend termination of Agreement to November, 30, 2010.
Marine Mammal Conservancy, Inc. covering the Marine Mammal Conservancy Phase II
Property Improvements project in an amount not to exceed $28,180, DAC V, FY 2011 Capital
Resources.
Lower Keys Chamber of Commerce, Inc. covering the Big Pine & Lower Keys Nautical
Flea Market in an amount not to exceed $8,000, DAC II, FY 2011 Event Resources.
Upper Keys Rotary Foundation, Inc. covering the Gigantic Nautical Flea Market in
February, 2011 in an amount not to exceed $7,500, DAC IV, FY 2011 Event Resources.
Domestic Abuse Shelter, Inc. covering the No Name Race in an amount not to exceed
$3,000, DAC II Event Resources.
Key Largo Merchants Association, Inc. covering the Key Largo Stone Crab & Seafood
Festival in an amount not to exceed $30,000, DAC V, FY 2011 Event Resources.
All of the above -mentioned agreements are on the enclosed memory stick. Pursuant to
our conversation, I am returning the FKCC covering the FKCC Keys Chorale Concert Series
between December 2010 - April 2011, in an amount not to exceed $11,277 FY 2011, Two Penny
Cultural Umbrella Funding as the signature was not witnessed. I did get over zealous with the
Mayor's stamp and stamped the document; therefore, I removed the page. Can you please replace
the signature page? My apologies.
Should you have any questions, please feel free to contact me.
cc: County Attorney
Finance
File
FUNDING AGREEMENT
THIS AGREEMENT is made and entered into by and between Monroe County,
Florida, a political subdivision of the State of Florida �"County"), and Herman Lucerne
Memorial Foundation, Inc. ("Event Sponsor") on this oZ0 day of &Zf" , 2010.
WHEREAS, Florida Keys Fishing Tournaments, Inc., the umbrella organization under
contract to the County, has recommended to the Monroe County Tourist Development Council
(hereinafter "TDC"), which has endorsed the recommendation, that certain monies be allocated
for promotion of an event by Event Sponsor; and
WHEREAS, Event Sponsor has represented and agreed that it desires and is able to
conduct the event;
NOW, THEREFORE; in consideration of the mutual promises contained herein, the
parties agree as follows:
1. County shall pay a sum not to exceed $3,500 (Three Thousand and Five
Hundred Dollars) for promotion and related expenditures effective October 20, 2010, as
described in the event budget, attached hereto as Exhibit "D", for production of the Herman
Lucerne Memorial Tournament in September, 2011 ("Event"). No amendments shall be
made to Exhibit "D" after approval of contract. Payment will be made only after Event
Sponsor submits invoices and support documentation acceptable to the County's Finance
Department within ninety (90) days of the conclusion of the Event. Funding under this
agreement terminates ninety days after the conclusion of the Event. The advertising and
promotion budget for County funding may be altered as to the individual line items, or
components, within 10% of the amount stated for that item or component, without increasing the
total dollar amount and without requiring a written amendment to this agreement. The general
non -allocated section of the Event budget shall not exceed 15% of the total budget and
may be utilized for unforeseen allowable expenditures and for those budget lines that
may require additional funds, according to County guidelines. Monroe County's
performance and obligation to pay under this agreement is contingent upon an annual
appropriation by the County.
2. In a situation where the Event has to be postponed due to a named storm or
hurricane for which the County orders a visitor and/or resident evacuation order, the Event
Sponsor shall have thirty (30) days to provide to Florida Keys Fishing Tournaments, Inc. notice
of a new date for the Event, and shall produce the re -scheduled Event within ninety (90) days of
the original date of Event. The rescheduled date shall be authorized, in writing, by The Florida
Keys Fishing Tournaments, Inc. and forwarded to the Tourist Development Council
administrative office to be processed in the form of an Amendment to this Agreement. If the
Event Sponsor is unable to reschedule the Event, the Event Sponsor shall provide proof of the
cancellation being caused by a named storm or hurricane, and a written statement as to why the
Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the
County orders a visitor and/or resident evacuation order, the County shall pay for promotion or
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
1
related expenditures of any combination of invoices for the original event date, and/or the
rescheduled date up to the amount, but not to exceed the amount of funds allocated as
described in the budget, attached hereto as Exhibit D
3. Event Sponsor shall provide promotion and related services as described in the
Sponsor's Schedule of Events, Exhibit "C", attached hereto. All advertising and public
relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County. The agencies of record, shall receive payment of
work in progress upon submission of documented invoices associated with the Event. Event
Sponsor fully understands that funding is obtained from tourist development taxes for which the
fiscal year ends September 30, 2011. Event Sponsor also understands that the funding
process through which this Agreement is made available by County requires event
sponsors to submit their payment requests within ninety (90) days of the conclusion of
the event. In order for the tourist development taxes to be utilized most effectively for the
purpose for which they were authorized, attracting and promoting tourism, the budgeting
process of the County requires the Event's funding to be concluded in a timely manner. In
recognition that the timeliness of payment requests is of extreme importance to the funding of
future advertising and promotion for the stability of the tourist -based economy, Event Sponsor
agrees to submit within ninety (90) days of the conclusion of the Event all invoices and support
documentation as required by the County's Finance Department rules and policies. Event
Sponsor shall not be reimbursed nor will Event Sponsor's vendors be paid directly for any
invoices received by the County after December 24, 2011. A list of Acceptable Event
Marketing Expenses is attached to the contract as Exhibit "A".
4. No person or entity shall be entitled to rely upon the terms, or any of them, of this
Agreement to enforce or attempt to enforce or attempt to enforce any third -party claim or
entitlement to or benefit of any service or program contemplated hereunder, and the County and
the Event Sponsor agree that neither the County nor the Event Sponsor or any agent, officer, or
employee of either, shall have the authority to inform, counsel, or otherwise indicate that any
particular individual or group of individuals, entity or entities, have entitlements or benefits under
this Agreement separate and apart, inferior to, or superior to the community in general or for the
purposes contemplated in the Agreement.
5. Event Sponsor shall reimburse County for any amount of funds expended by
County in connection with the Event if it does not occur as a result of any act or omission by
Event Sponsor.
6. Indemnification: Event Sponsor covenants and agrees to indemnify and hold
harmless Monroe County, the Tourist Development Council, the 3406 North Roosevelt
Corporation (Visit Florida Keys), their officers, employees and agents from any and all claims
for bodily injury (including death), personal injury, and property damage (including property
owned by Monroe County) and any other losses, damages, and expenses (including attorney's
fees) which arise out of, in connection with, or by reason of the services provided, event
sponsored, or other activities and funding associated with this agreement.
7. Claims and Venue: Event Sponsor agrees to notify County immediately of any
claims suits, or action made against the Event Sponsor that is related to the activity under this
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
W
agreement, and will cooperate with County in the investigation arising as a result of any action,
suit, or claim related to this Agreement. Any legal proceedings arising out of this agreement
shall be in accordance with the laws of the state of Florida in the 16t" Judicial Circuit for Monroe
County; venue shall be in Monroe County, Florida.
8. Event Sponsor shall maintain records pursuant to generally accepted accounting
principles for four (4) years after the Event and shall permit County and its agents and
employees access to said records at reasonable times.
9. County may terminate this agreement without cause upon providing written notice
to Event Sponsor no less than sixty (60) days prior to the Event and may terminate for breach
upon providing to Event Sponsor notice at least seven (7) days prior to the effective date of the
termination.
10. Event Sponsor is an independent contractor and shall disclose any potential
conflicts of interest as defined by Florida Statutes, Chapter 112 and Monroe County Code,
Article XXI.
11. Event Sponsor warrants that he/she/it has not employed, retained or otherwise
had act on his/her/its behalf any former County officer or employee in violation of Section 2 or
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance
No. 10-1990. For breach or violation of the provision the County may, at its discretion terminate
this contract without liability and may also, at its discretion, deduct from the contract or purchase
price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or
consideration paid to the former or present County officer or employee.
12. A person or affiliate who has been placed on the convicted vendor list following a
conviction for public entity crime may not submit a bid on a contract to provide any goods or
services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier,
subcontractor, or consultant under a contract with any public entity, and may not transact
business with any public entity in excess of the threshold amount provided in Section 287.017,
for CATEGORY TWO for a period of 36 months from the date of being placed on the convicted
vendor list. By signing below, Event Sponsor warrants that he/she/it is not in violation of this
paragraph.
13. Logo: Logo Usage guidelines are attached to this contract as
Exhibit "B". All promotional literature and display advertising with the exception of generic
advertising must display the "Florida Keys & Key West Come As You Are" logo/trade mark (as
per attached logo sample). This logo/trade mark was adopted by the TDC and County in
April, 2010.
In -County Logo: The logo that includes the "Monroe County Tourist Development Council'
designation is to be utilized in all approved in -county print newspaper ads, magazine ads, street
banners, posters and other approved signage efforts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". To seek approval,
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
3
clarification and/or logo in electronic format (.eps or .jpg file), contact Sharon Joseph or John
Underwood with Tinsley Advertising at 305-856-6060.
Out of County Logo: The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any approved
out -of -county print newspaper ads, magazine ads, television commercials, internet advertising
(banners, buttons, e-mail blasts), direct mail promotions (brochures and pamphlets) and any
approved promotional items including programs, T-shirts, hats, jackets, and koozie cups. Radio
commercials should include "Brought to you by The Monroe County Tourist Development
Council". To seek approval, clarification and/or logo in electronic format (eps. Or .jpg file),
contact John Underwood at Tinsley Advertising at 305-856-6060.
14. Event Sponsor shall not assign or subcontract its obligations under this agreement,
except in writing and with the prior written approval of the Board of County Commissioners for
Monroe County and Vendor, which approval shall be subject to such conditions and provisions as
the Board may deem necessary.
(CORPORATE SEAL)
Attest:
By.
PecEetary,.: _
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(1) Witness
(2) Witness
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
this Agreement, effective the day and year first
Board of County Commissioners
of Monroe County -�
Mayor/Chairman
Herman Lucerne Memorial Foundation, Inc.
Print Name
Print Name
By
re iden vent Sponsor
L-1,0o W P, L)
Print Name
Date: a U b
s'ViON E COUNTY ATTORNEY
A OV A6 R
YNTHIA L. H LL
TASSIST NT COUNTY ATTORNEY
_
2
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
BOCC 9/20/06
ADVISORY COMMITTEES (UMBRELLAS/DISTRICT ADVISORY COMMITTEES) AND EVENT
COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory Committees
(Umbrella/District Advisory Committees (DAC) and Event Coordinators to keep apprised of all Monroe
County Tourist Development Council's policies and procedures pertaining to event funding. 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding recommendations, a
contract will be entered into by the applicant and BOCC. The BOCC has final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined within the
RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the Board of County Commissioners.
BOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive funding.
There are four categories of events that may receive funding from the TDC; Destination Events; Turnkey
Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo/guidelines for the Monroe County Tourist
Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will receive a
reimbursement/direct payment packet that includes an executed copy of the funding agreement. The
packet provides guidelines required for reimbursement/direct payment of Acceptable Event Marketing
Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund other
than the Umbrellas (Cultural, Fishing & Diving). 7/26/95
Marketing expenses for events held outside Monroe County shall not be reimbursed/direct paid. (5/19/10)
FISHING EVENTS:
Media Placement & Production Costs: newspaper; magazines, radio; TV; website/internet advertising
only
Promotional Signs: posters and banners
Promotional Items: T-shirts; hats; jackets; koozie cups; trophies/awards (Fishing Tournaments only)'.
Refer to Sales/Resale statement.
Direct Mail Promotions: brochures and pamphlets including postage/shipping . This is a direct mail
promotional brochure/pamphlet utilized for pre -event advertising.
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
Programs: TDC will pay for an event program of listed or schedule of activities and information on the
event, an amount not to exceed 50% of cost, including production and printing, of program as outlined in
contract budget.
Public Relations: Public relations expenses that are approved by public relations agency of record.
' TROPHIES: framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such
trophies must include the appropriate information as outlined in the policies (tournament name, date, and
location). 9/14/94 For TROPHY reimbursement, Tournament Directors must present the original invoice
of the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or glass
etching from the engraving company. 8/20/03.
2 ADVERTISING THROUGH THE INTERNET: The TDC will pay for Internet advertising on web sites
(banners, buttons, website links), and E-mail blasts. Internet advertising links may go to the event
website. Logo is required on banners and E-blasts. No payment will be made for development or
operation (hosting) of website. BOCC 5/16/06
SALE/RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work product,
by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold. 09/14/94
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
rZ
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Fishing Events
BOCC 4/21/10
Color ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats/t-shirts/jackets/koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by
the Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In -County Logo
The below logo that includes the "Monroe County Tourist Development Council' designation is
to be utilized in all approved in -county print newspaper ads, magazine ads, street banners,
posters and other approved signage efforts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council'. To seek approval, clarification and/or
logo in electronic format (eps or jpg file), contact Sharon Joseph or John Underwood with
Tinsley Advertising at 305-856-6060.
The
Florida Keys
&Key "St
come ds you are
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of -County Logo
The below logo that does NOT include the "Monroe County Tourist Development Council'
designation is to be utilized in all other efforts including any approved out -of -county print
newspaper ads, magazine ads, television commercials, internet advertising (banners, buttons,
e-mail blasts), direct mail promotions (brochures and pamphlets) and any approved promotional
items including programs, T-shirts, hats, jackets and koozie cups. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council'. To seek
approval, clarification and/or logo in electronic format (eps or jpg file), contact Sharon Joseph or
John Underwood at Tinsley Advertising at 305-856-6060.
Herman Lucerne Memorial Tournament
Fishing Umbrella Funding FY 2011
Contract ID#: 724
The
FloriddKeys
&Ke St
Ycome as you are®
7
EXHIBIT C
FLORIDA KEYS FISHING TOURNAMENTS, INC.,
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2010-2011
HI -, ::r: AC1 T,z� : >rne xt�ax�rzr 1 .�1 T< �7 tS? 3�MtF�n t
DAY 1 AM LINES IN WATER
PM LINES OUT OF WATER
PM EVENING EVENT
PM WEIGH-IN OVER
_5_ 8_PM OTHER EVENT _kick off captain's meeting
DAY 2 6 30 AM LINES IN WATER breakfast
3 PM LINES OUT WATER
PM EVENING EVENT
3 4 PM WEIGH-IN OVER
7_:_8_PM OTHER EVENT fishing seminar
DAY 3 6 30 AM LINES IN WATER breakfast
3 PM LINES OUT WATER
PM EVENING EVENT
3 4 PM WEIGH-IN OVER
6_: _9PM OTHER EVENT _awards banquet
DAY 4 AM LINES IN WATER
PM LINES OUT WATER
PM EVENING EVENT
PM WEIGH-IN OVER
PM OTHER EVENT
I
EXHIBIT D
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
FISHING UMBRELLA EVENT BUDGET
BUDGET BREAKDOWN
line item listed below shall be approved by the appropriate agency of record
FISCAL YEAR 2011
There will be no amendments to this budget (Exhibit D) after BOCC approval of Agreement
EVENT NAME: Herman Lucerne Memorial Tournament
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, website/internet advertisina only
PROMOTIONAL SIGNS: posters/banners $200
PROMOTIONAL ITEMS: t-shirts, hats, jackets, koozie cups $1,400
DIRECT MAIL PROMOTIONS: brochures/pamphlets/
postage & shipping $300
PROGRAMS: $150
PUBLIC RELATIONS
'TROPHIES: $1,050
"GENERAL NON -ALLOCATED $400
TOTAL: $3,500
" TOURNAMENTS CANNOT EXCEED MORE THAN 30% OF THE TOTAL BUDGET IN TROPHY
LINE ITEM EXCEPT WHEN TOURNAMENTS RECEIVED SPECIAL APPROVAL FROM FKFT, INC.
BOARD OF DIRECTORS. 3/5i97
"GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.
MARKETING EXPENSES FOR EVENTS HELD OUTSIDE MONROE COUNTY SHALL NOT BE REIMBURSEDIDIRECT PAID