09/01/19874
I t
A G R E E M E N T
THIS AGREEMENT made this 13t day of 1987,
by and between MONROE COUNTY, FLORIDA, a political subdivision of
the State of Florida, hereinafter called the party of the first
part, and GOLDEN SUN COMMUNICATIONS, hereinafter called the party
of the second part.
WITNESSETH:
WHEREAS, a public referendum will be conducted on October 6,
1987, in Monroe County, Florida, at which time a vote will be
taken by the electorate of Monroe County, Florida, to determine
whether or not an additional one cent sales tax will be utilized
for "infrastructure" programs by both the County and the various
municipalities in the County, now, therefore, be it known that
the parties hereto agree as follows:
1. That the party of the first part desires to employ the
party of the second part to disseminate news and information
concerning said proposed one cent "infrastructure" sales tax and
how said sums realized from the tax will be utilized by both
Monroe County and the various municipalities in Monroe County so
as to construct and improve certain public facilities and capital
improvements throughout Monroe County. The parties hereto enter
into this agreement in order that the party of the second part
may render these services which are informational and which are
more specifically described in Exhibit "A", attached hereto and
made a part hereof as if spelled out herein.
2. That it is recognized by the parties herein that public
funds are being expended in accordance with this agreement, and
that in order to conform to the legal requirements concerning the
use of said public funds, the party of the second part fully
understands that in disseminating the information and facts to
the public that No Advocacy shall be made in any fashion
whatsoever, and that no position will be adopted as the County's
in any matters disseminated to the public as a result of this
agreement.
3. That the compensation to be paid by the party of the
first part to the party of the second part for the services
described to be performed by the party of the second part shall
not exceed Twenty Thousand Dollars ($20,000) total.
4. That should there be any questions about the propriety
of any matters delegated to be performed by the party of the
second part, that said questions will be referred to the Monroe
County Attorney's office before any information is disseminated.
5. That this agreement shall terminate on October 7, 1987.
6. That this agreement contains the complete agreement
between the parties.
(SEAL)
Attest: DANNY L. KOLHAGE, Clerk
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itnesses
MONROE COUNTY, FLORIDA
B
Mayo C airman of the Boar
of County Commissioners of
Monroe County, Florida
GOLDEN SUN C
AS TO FORM
SUFFICIENCY
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By � o
trarney's Office
GOLDEN (SUN COMMUNICATIONS
Suite 660
819 Peacock Plaza
Key West, FL 33040
305/296-0604
EXHIBIT A: Expenditure projections for the "Awareness
Campaign" directed to the Monroe County
electorate in reference to the
Infrastructure Tax Referendum Issue on the
October 6th, 1987 ballot.
PROFESSIONAL SERVICES
Golden Sun Communications
1. Consultation and Interviews
Interviewing all
County officials
how and what can
electorate. (10
appropriate
to determine
be said to the
to 20 hours)
2. The Media Plan
The preparation and presentation
of the "Awareness Campaign" Master
Plan. A plan which will spell out
in detail how and when and by what
media the electorate will be reached.
(5 to 10 hours)
3. Normal Agency Commission
$1,000.00
500.00
2,000.00
(estimated)
The normal 15% agency fee for
media placement material preparation,
talent fees and any and all other
standard advertising agency services.
OTHER SERVICES
Statistical Analysis of Sales Tax payment
resident and tourist share. (Vendor to be
determined.)
Creative Services
Print Production
Radio Production
Television Production
Print/Electronics Copy Writing
Media Placement Purchase
Direct Mail
Newspaper
Radio
Television
Other
TOTAL GROSS BUDGET
500.00
(net)
2,000.00
(net)
14,000.00
(net)
$20,000.00
* All copy and all expenditures will be approved in
advance of final production and placement.
* All bills will be directed to the County with approval
and proof of performance supplied by Golden Sun
Communications.
* Although the current total budget of $20,000 will not
be exceeded, GOLDEN SUN COMMUNICATIONS reserves the right
to change expenditures by category for CREATIVE SERVICES
and MEDIA PLACEMENT based on most current costs.
* Any additional money would be used for MEDIA
PLACEMENT.