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Item 4
Florida Keys KeyWest Fiscal Year 2012 Monroe County Tourist Development Council Proposed Annual Operating Budget $32,231,163 Approved by the TIC June 28, 2011 2011/2012 TDC TWO PENNY GENERIC PROPOSED BUDGET FY 2012 FY 2011 REVENUE 3,296,682 3,169,887 5% RESERVE STATE STATUTE 129.01 (164,834) (158.494) 3,131,848 3,011,392 FUND BALANCE FORWARD 861,981 985,913 FUND BALANCE FORWARD - SPECIAL PROJECTS 330,413 467,261 PRICELINE.COM SETTLEMENT 225,760 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY 892,833 857,833 BUDGET TO BE ALLOCATED 1 5,442,836 1 5,322,399 I EVENTS (35 %): 75035• EVENT RESOURCES ($225,760 Priceline) 255,466 240,659 86529• COUNTY COST ALLOCATION 47,645 47,645 750350 LEGAL SALARIES & BENEFITS 29,319 30,209 75035• COMMISSION AND FEES (FINANCE) 35,100 32,136 75035• FULFILLMENT - CONSUMER 59,156 54,156 75035• FILM COMMISSION OFFICE 167,298 167,298 75035• PUBLIC RELATIONS FEES 558,526 531,929 75035• PUBLIC RELATIONS EXPENSES 775,000 775,000 75011• CULTURAL UMBRELLA ($745,800 + $59,000 BBF) 804,800 756,800 75022• FISHING UMBRELLA ($695,850 + $28,500 BBF) 724,300 721,300 75033• DIVE UMBRELLA ($475,000) 475,000 450,000 75033. 0 0 75033. 0 0 H 75033. SPECIAL PROJECTS 0 0 >. z 75360. DAC 1 SPECIAL PROJECTS 217,843 0 Z W 75360• DAC I 0 0 Q. 75360. DAC 0 0 U O E 753600 DAC I- EVENT RESOURCES 0 0 Z 75360• DAC I - 0 0 (9 75360• DAC I - 0 0 75360• DAC I - WOMENFEST 2011 1,500 15,000 75360. DAC I - KEY WEST 2011 (YACHT RACES) 0 40,000 753600 DAC I - KEY WEST 'BIGHT' BEFORE CHRISTMAS HOLIDAY 2011 5,005 5,005 75360• DAC I - PHIL PEDERSON'S ANNUAL POKER RUN 2011 25,000 25,000 75360• DAC I - TROPICAL HEAT 2011 1,000 4,173 75360• DAC I - WOMENFEST 2010 0 30,000 75360• DAC I - 0 0 75360• DAC I - KEY WEST WORLD CHAMPIONSHIP RACES 2011 115,000 115,000 75360• DAC I - KEY WEST WORLD CHAMPIONSHIP RACES 2010 0 115,000 75360. DAC I - PRIDEFEST 2011 0 13,000 75360• DAC I - TROPICAL HEAT 2010 0 1,000 75360• DAC I - PHIL PEDERSON'S ANNUAL POKER RUN 2010 0 45,000 75360• DAC I 0 0 P: \Istuart \excel\DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011 75360• DAC II SPECIAL PROJECTS 20,690 0 753600 DAC II - BIG PINE NAUTICAL FLEA MARKET FY 2011 0 2,876 75360. DAC II - ECO WEEK 2011 2,228 2,228 75360• DAC II - NO NAME RACE 2011 0 3,000 75360• DAC II - LOWER KEYS MUSIC FESTIVAL 2011 0 5,000 75360. DAC II - ECO WEEK 2010 0 5,000 75360. DAC II - BIG PINE & LOWER KEYS ISLAND ART FESTIVAL 2011 1,500 8,000 75360• DAC II - 0 0 75360• DAC II- FANTASY FEST 2011 5,000 5,000 75360• DAC II - 0 0 75360• DAC II 0 0 75360. DAC II 0 0 75360• DAC II 0 0 75360• DAC II 0 0 75360• DAC III SPECIAL PROJECTS 49,231 0 75360. DAC III - FANTASY FEST 2010 0 11,500 H 75360. DCA III - SOMBRERO BEACH RUN 2011 0 15,000 1- 75360• DAC III - FANTASY FEST 2011 4,680 4,680 Z w 75360. DAC III 0 0 W W 75360• DAC III - 0 0 o. V 75360• DAC III - 0 0 0 a 75360• DAC III - 0 0 w 75360. DAC III - ORIGINAL SEAFOOD FESTIVAL 2011 0 32,148 75360• DAC III EVENT RESOURCES 0 0 75360. DAC IV SPECIAL PROJECTS 42,999 0 75360• SPECIAL PROJECTS - DAC IV 0 0 75360• DAC IV - FANTASY FEST 2011 12,000 12,000 75360• DAC IV - FIGHT NIGHT IN THE KEYS 2011 0 3,675 75360. DAC IV - 0 14,000 75360• DACI V - UPPER KEYS WINE SYMPOSIUM 2010 0 0 75360• DAC IV - ECO WEEK 2010 0 20,000 75360. DAC V - ECO WEEK 2011 20,000 20,000 75360• DAC IV - PUBLIC MANDOG MANDISH RISHING CLASSIC 2011 0 5,000 75360• DAC IV - 0 0 75360• DAC IV - 0 0 75360• DAC IV - 0 0 75360• DAC V SPECIAL PROJECTS 44,716 0 75360• DAC V - KEY LARGO'S ORIGINAL MUSIC FESTIVAL 2011 0 10,148 75360 - DAC V - 0 0 75360• DAC V - 0 0 75360• DAC V - ORANGE BOWL 2011 50,000 50,000 75360• DAC V - 0 0 75360• DAC V - 0 0 75090• EMERGENCY CONTINGENCY RESERVES 892,833 0 0 TWO PENNY GENERIC EVENTS: I 5,442,836 I 5,322,399 P: \Istuart\excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011 FY 2012 FY 2011 REVENUE 6,454,408 6,206,162 5% RESERVE STATE STATUTE 129.01 (322,7201 (310,3081 6,131,688 5,895,854 FUND BALANCE FORWARD 2,447,852 1,123,474 PRICELINE.COM SETTLEMENT 467,819 467,820 FUND BALANCE FORWARD • ACCUM. CONTINGENCY 1,907,167 1,715,419 BUDGET TO BE ALLOCATED 1 10,954,526 I 9,202,567 ADMINISTRATIVE (7 %) 76007• ADMINISTRATIVE RESOURCES ($48,550 Priceline) 123,065 49,432 76007• ADMINISTRATIVE 423,997 397,887 865300 COUNTY COST ALLOCATION 66,282 13,200 76007• LEGAL SALARIES & BENEFITS 9,383 9,667 76007• ADVERTISING 12,000 10,000 76007• BOARD /ADMINISTRATIVE TRAVEL 21,200 20,000 j 76007• BUSINESS LEASE 119,780 113,000 76007• COMMUNICATIONS 20,500 18,500 cc z y 7 6007• DUES & SUBSCRIPTIONS 700 500 Z Z 76007• EQUIPMENT RENTAULEASES 9,500 7,500 o G 76007• COMMISSIONS AND FEES FINANCE O Q (FINANCE) 16,200 26,471 U 76007. OFFICE SUPPLIES 12,000 10,000 cc ui 76007• VIS SOFTWARE Z 1,500 1,000 0 760070 COURIER SERVICE 2,500 2,500 76007. JANITORIAL SERVICES 5,000 5,000 76007• CAPITAL EXPENDITURES /OPERATING SUPPLIES 7,000 5,000 76007• REPAIRS & MAINTENANCE SERVICES 4,000 3,000 76007• VISIT FLORIDA (FLORIDA TOURISM INDUSTRY MARKETING CORF 12,000 12,000 76007• MONROE COUNCIL OF THE ARTS 72,500 72,500 86530• EMERGENCY CONTINGENCY RESERVES 216,582 TWO PENNY GENERIC ADMINISTRATIVE: 1 1,155,689 I 993,739 P: \Istuart \ excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7 /18/2011 ADVERTISING & PROMOTION (65 %): 76065. ADVERTISING & PROMOTION RESOURCES ($419,269 Priceline) 873,604 636,316 76065• COUNTY COST ALLOCATION 65,018 106,164 76065• ADVERTISING 3,820,000 2,820,000 0 0 76065. MEDIA MATERIALS 485,000 340,000 76065. EXPENSES 55,000 70,000 76065. COLLATERAL 70,000 70,000 76065• SALES & MARKETING EXPENSES 589,000 489,000 76065. EMERGENCY SALES 0 0 76065• CELLET 194,050 194,050 Z 76065• WEBSITE 0 0 OF 76065• WEBSITE RELATED EXPENSES 75,000 65,000 O 76065• SALES STAFF SALARIES 0 0 ¢ • 76065• COMMISSION AND FEES (FINANCE) 54,080 54,080 a 76065• SALES & MARKETING STAFF 770,534 700,485 >- .15 Z Z 7 6065• RESEARCH 263,000 188,000 o- y 76065• EMERGENCY RESEARCH 0 0 76065. MAIL FULFILLMENT - TRADE cc 15,900 15,000 0 76660. SPECIAL PROJECTS 4 76660• DAC I SPECIAL PROJECTS 0 0 U E 76660. DAC I - ADVERTISING CAMPAIGN 451,413 450,036 • 76660• DAC II - SPECIAL PROJECTS (0) 0 76660• DAC II - ADVERTISING CAMPAIGN 42,875 54,093 76660• DAC III - SPECIAL PROJECTS 0 0 76660• DAC III - ADVERTISING CAMPAIGN 102,016 107,398 76660• DAC IV - SPECIAL PROJECTS (0) 0 76660• DAC IV - ADVERTISING CAMPAIGN 89,102 125,731 76660. DAC V - SPECIAL PROJECTS 0 0 76660• DAC V - ADVERTISING CAMPAIGN 92,660 124,638 86530• EMERGENCY CONTINGENCY RESERVES 1,690,585 I 9,798,838 1 8,208,829 1,907,167 TWO PENNY GENERIC ADVERTISING & PROMOTION: 1 10,954,526 I 9,202,567 TOTAL TWO PENNY BUDGET 16,397,362 14,524,966 P: \Istuart \excel \DATA \BUDGETS\2012 \Proposed Budget Summary \FY 2012 SUMMARY FIRST DRAFT7 /18/2011 2011/2012 DISTRICT 1 TWO PENNY PROPOSED BUDGET TWO PENNY FY 2012 FY 2011 REVENUE 5,898,200 4,796,236 (235.9281 (239.8121 5,662,272 4,556,424 FUND BALANCE FORWARD 2,576,960 1,303,362 FUND BALANCE FORWARD - CONTRACTS /EVENTS /CAPITAL 1,352,533 1,195,261 FUND BALANCE FORWARD - SPECIAL BEACH FUND 439,093 429,874 PRICELINE.COM SETTLEMENT 208,443 0 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY 0 126,748 BUDGET TO BE ALLOCATED j 10,239,301 1 7,611,669 77003 - Administrative Services 123,543 116,550 77003 - Attorney Salaries & Benefits 11,728 12,083 77003 - Commissions & Fees (Finance) 1,458 3,649 77003 - Business Lease 14,554 13,731 77003 - Administrative Resources 95,894 29,781 247,177 I 175,794 ADVERTISING/CRUISESHIPNIS - 88% 77010 - Visitor Information Services ($317,867) 317,867 257,000 77010 - Gay & Lesbian Visitor Information Services ($45,250) 45,250 45,250 77020 - DAC I Ad Campaign ($5, 245, 906 +1274,33345,520,239 - $451,413) 5,050,651 3,147,825 77020 - FCCA Conference & Trade Show (cruiseship industry) 3,250 3,250 77020 - DAC I Webcam 18,400 18,400 77020 - Seatrade Convention 11,675 9,675 77020 - Promotional Resources ($126,749 BBF + $208,443 Priceline= $335,192) 338.442 335.192 1 CAPITOL/MAINTENANCE /SPECIAL PROJECTS 5,785,535 3,816,592 77040 - Higgs Beach Clean /Maintenance - Monroe County Public Works 125,000 99,719 77040 - Higgs Beach Sand - Monroe County Public Works 16,000 16,000 77040 - Higgs Beach Utilities- Monroe County Public Works 90,000 90,000 77040 - KWBGS Miami Butterfly Garden 0 50,000 77040 - Smathers & Rest Beach Clean /Maintenance - City of Key West 380,000 380,000 Z 77040 - Smathers Bch Renoruishment Phase II - City of Key West FY 2008 60,876 60,876 Z 77040 - Museum maintenance - Monroe County Public Works 28,500 7,500 W 77040 - Museum Salary & Benefits - Monroe County Public Works (Sands - 100 %) 45,517 46,670 Q. 77040 - KWBGS Botanical Nature Chapel & Area 0 98,000 77040 - Capital Project Resources 1,003,293 574,333 O 77040 - Higgs Beach Salaries - Monroe County Public Works (Thompson - 100 %) 58,177 59,606 77040 - Key West Players, Inc. - Waterfront Stage Repair 0 25,000 77040 - Higgs Beach Sand/Repair /Maintenance - Monroe County Public Works 10,000 10,000 77040 - Higgs Beach Re- establishment of Shoreline - FY 2012 75,000 0 77040 - Higgs Beach Operating Supplies - Monroe County Public Works 3,000 5,000 l"' 77040 - Monroe County E. Maratello Brick & Mottar Historic Restoration - FY 2012 100,000 0 V 77040 - Museums - Utilities Monroe County Public Works 30,000 30,000 0 77040 - Museums - Risk Mmgt. - Monroe County 424 500 77040 - Smathers Bch Renourishment FY 2009 - City of Key West 43,000 43,000 77040 - W. Martello Brick and Mortar Historic Restoration - FY 2012 100,000 0 77040 - AIDS Memorial Repair - Monroe County 0 45,500 77040 - East Martello Bricks and Mortar Phase 1 & 2 - Monroe County 0 100,000 0 77040 - East Martello Restrooms - Monroe County 0 50,000 77040 - West Martello Bricks & Mortar Phase 1 & 2 - Monroe County 0 100,000 77040 - Tropic Cinema Phase 6 FY 2011 16,000 35,000 77040 - Schooner Western Union Maritime Museum Refit Project 0 100,000 77040 - Old Island Restoration Foundation - Oldest House 0 15,810 77040 - W. Martello Perimter Fence Replacement - Monroe County PW 0 45,000 77040 - E. Martello Fire Stair Replacment & Interior Stair Repair - Monroe County 0 50,000 77040- Waterfront Playhouse Roof Replacement & Insulation /Sound FY 2011 26,800 26,800 77040 - Tropic Cinema Phase 7 - Conversion to Digital Projection - FY 2012 150,000 0 77040- Key West Players, Inc. a/c 0 24,950 77040 - E. Martello Citadel entrance /exit doors 0 25,000 77040 - W. Martello Fencing Project 0 45,000 77040 - Studios of Key West - Nature Center 2011 60,000 60,000 77040 - Studios of Key West - replace a/c at Armory 0 25,000 77040 - H.S. Truman Little White House Energy Conservation 0 5,250 77040 - African Cemetery Memorial Completion Phase FY 2011 78,000 78,000 77040 - African Cemetery Memorial Phase II - Monroe County PW 0 13,864 77040 - San Carlo - minor repairs - FY 2012 2,500 0 77040 - Audubon House outbuildings - FY 2011 9/30/12 61,780 61,780 77040 - Higgs Beach Park Beachside Playground Phase 1- FY 2011 9/ 30/12 150,000 150,000 2,713,867 1 2,653,158 I P: \Istuart\ excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011 2011/2012 DISTRICT I TWO PENNY PROPOSED BUDGET EVENTS/PR 12% 77030 - New Events ($120,000) 120,000 0 77030 - Key West Premier Racing 0 0 77030 - Fantasy Fest - FY 2011 121,000 121,000 77030 - Fantasy Fest 0 121,000 77030 - Fight Night in the Keys 0 25,000 77030 - Florida Keys SeafoodFestival 0 10,000 77030 - Bone Isl. Bare it All Weekend - FY 2011 5,000 14,000 77030 - Key West Bight Before Christmas 0 28,000 77030 - Key West Wine & Food Festval 0 8,000 Z 77030 - Holiday Historic Inn Tour 0 16,110 Z 77030 - Key West Songwriter's Festival 0 25,000 W 77030 - Capt. Tony Days - FY 2011 9,000 14,000 a. 77030 - Eco Week - FY 2011 14,989 14,989 O 77030 - Key West Half Marathon 0 10,000 77030 - Key West Paddleboard Classic 0 15,000 77030 - Holiday Historic Inn Tour - FY 2011 5,006 5,006 77030 - Tropical Heat 0 827 77030 - Key West Triathlon 0 20,000 V 77030 - Swim Around Key West 0 0 ire 77020 - PR Stringer Fee 31,500 30,000 77030 - Events Resources ($ 735 , 876 +$300, 000 41,035,876- $120,000 - $217,843) 698.033 0 CO 1,004,528 I 477,932 G 77050- Higgs Beach Special Fund 439,093 439,093 77050- Special Beach Fund Resources 0 0 439,093 439,093 86531 - County Cost Allocation 49,101 49,101 77090 - EMERGENCY CONTINGENCY 0 0 TOTAL DAC I TWO PENNY BUDGET 1 10,239,301 1 7,611,670 I 10% RULE (FY 2011 revenue) 1,133,256 Beach Projects 1757.177) Available for Beach Projects FY 2012 376,079 P: \Istuart\excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011 2011/2012 DISTRICT II TWO PENNY PROPOSED BUDGET FY 2012 FY 2011 TWO PENNY REVENUE 520,974 520,974 5% RESERVE STATE STATUTE 129.01 (26,049) (26,049) 494,925 494,925 FUND BALANCE FORWARD 70,969 64,329 FUND BALANCE FORWARD - CONTRACTS /EVENTS /CAPITAL 83,920 104,555 PRICELINE.COM SETTLEMENT 21,653 0 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY Q 0 BUDGET TO BE ALLOCATED 11M0117 663,810 I ADMINISTRATIVE 3% 78003 - Administrative Services 13,568 12,800 78003 - Attorney Salaries & Benefits 1,172 1,208 78003 - Commissions & Fees (Finance) 135 413 78003 - Business Lease 1,700 1,603 78003 - Administrative Resources 401 752 ADVERTISINGNIS 70.9% I 16,976 I 16,778 I 78010 - Visitor Information Services ($91,200) 91,200 76,000 78020 - DAC II Ad Campaign ($ 177 795 +$ +$83 ,920 4319,173 - $42,875 4278,484) 276,298 290,460 78020 - DAC II 0 0 Z 78020 - DAC II Webcam 18,400 18,400 Z 78020 - Promotional Resources ($21,653 Priceline) 21,653 21,653 W 1 407,551 I 406,513 I d CAPITAL/MAINTENANCE/SPECIAL PROJECTS O 78040 - Little Duck Key - Salaries & Benefits -MCPW (Perez 100 %) 53,218 54,753 78040 - Little Duck Key Beach (Veterans' Park) - Utilities - MCPW 9,600 9,600 78040 - Little Duck Beach (Veterans' Park - cleaning) - MCPW 21,924 25,685 78040 - Capital Project Resources 101,111 83,920 78040 - Veteran's Park - Bathroom Renovations - FY 2011 0 15,160 V I 185,853 I 189,118 EVENTS/PR 29.1% E 78030 - New Events 0 0 78030 - Big Pine & Lower Keys Island Art Festival 0 10,000 in 78030 - Big Pine & Lowers Keys Nautical Flea Market 0 5,124 78030 - 0 0 Q 78030 - Fantasy Fest 0 5,000 78020 - PR Stringer 10,500 10,000 78030 - 0 0 78030 - Event Resources ($107,458- $57,458 = $50,000 - $20,690= $29,310) 29,310 0 78030 - 39,810 30,124 86532 - County Cost Allocation 21,277 21,277 78090 - EMERGENCY CONTINGENCY 0 0 TOTAL DAC II TWO PENNY BUDGET $ 671,467 I $ 663,810 10% Rule (FY 2011 PROJECTED REVENUE) 103,565 Beach Projects (84,742) Available - Beach Projects FY 2012 18,823 P: \Istuart\excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7 /18/2011 2011/2012 DISTRICT III TWO PENNY PROPOSED BUDGET TWO PENNY FY 2012 FY 2011 REVENUE 1,193,646 1,193,646 5% RESERVE STATE STATUTE 129.01 (59.682) (59,682) FUND BALANCE FORWARD 1,133,964 1,133,964 618,019 619,267 FUND BALANCE FORWARD - CONTRACTS /EVENTS /CAPITAL 195,296 318,709 PRICELINE.COM SETTLEMENT 53,234 FUND BALANCE FORWARD - EMERGENCY CONTINGENCY 0 0 BUDGET TO BE ALLOCATED 2,000,513 2,071,941 ADMINISTRATIVE 3% 79003 - Administrative Services 33,061 31,190 79003 - Attorney Salaries & Benefits 2,347 2,418 79003 - Commissioners and Fees (Finance) 378 964 79003 - Business Lease 3,859 3,641 79003 - Administrative Resources 12,916 14,384 Total Administrative I 52,561 I 52,597 ADVERTISINGNIS 69.1% 79010 - Visitor Information Services ($160,000) 160,000 120,000 79020 - District 111 Advertising Campaign ($ 724,548 +45,296 +$ 140 ,000 = $910,844- $102,106 = $808,828) 808,828 1,007,431 79020 - DAC III Webcam 18,400 18,400 79020 - Promotional Resources ($29,680 BBF + $53,234 Priceline = $82,914) 82,914 91,914 Total AdvertisingNlsl 1,070,142 I 1,237,745 CAPITAL./MAITENANCE/SPECIAL PROJECTS 79040 - DRC - Interactive Program Platform - FY 2012 44,647 0 79040 - Pigeon Key Painting Original Work Camp Buildings - FY 2012 14,415 0 79040 - DRC - replace environmental gift shop doors 0 3,725 Z 79040 - Dolphin Research Center - Spray pad, tiki, landscaping 0 140,000 Z 79040 - FKLST - Restoration of Adderley House 0 32,500 W 79040 - Marathon Garden Club - Roof Repairs 0 13,549 Q. 79040 - Capital Project Resources 472,001 45,296 O 79040 - Pigeon Key Foundation - Paint Foreman's House Repairs 0 4,925 79040 - City of Marathon - Sombrero Bch Volley Ball Court 0 19,750 79040 - City of Marathon - Sombrero Beach Cleaning & Maintenance 0 90,500 79040 - Marathon Community Theatre - Remodel /Repair /Improvements 0 8,000 79040 - City of Marathon - kyack dock & observation boardwalk - FY 2011 20,000 20,000 l"" 79040 - FKLST - Crane Point Eco- adventure canopy tour - FY 2011 3/12/12 75,000 85,000 ■ V 79040 - DRC - Purchase property additional parking 0 152,250 Total Capital /Special Projects' 626,063 j 615,495 EVENTS/PR 30.9% (1) 79030 - New Events 79020 - PR Stringer Fee 0 0 79030 - Conchtoberfest - FY 2010 10,500 10,000 79030 - Battle in the Bay Dragon Boat Festival 0 40,000 0 35,000 79030 - Conchtoberfest - FY 2011 9,000 40,000 79030 - 79030 - 0 0 79030 - 0 0 79030 - Eco Week 0 0 79030 - Original Seafood Festival O 4,500 O 7,852 79030 - Fantasy Fest - FY 2011 7,320 7,320 79030 - O 0 79030 - Event Resources ($ 402, 726 -$ 140,000= $262,726- $49,231= $213,495) 213.495 10.000 Total PR Stringer /Events I 240,315 I 154,672 86533 - County Cost Allocation l 11,431 1 11,431 l 79090 - EMERGENCY CONTINGENCY 0 0 0 TOTAL DAC III TWO PENNY BUDGET I $ 2,000,513 I $ 2,071,941 10% Rule (FY 2011 PROJECTED REVENUE) 271,247 Beach Projects 0 Available for Beach Projects FY 2012 271,247 P. \Istuart\excel \ DATA \BUDGETS\2012 \Proposed Budget Summary \FY 2012 SUMMARY FIRST DRAFT7/18/2011 2011/2012 DISTRICT IV TWO PENNY DISTRICT PROPOSED BUDGET FY 2012 FY 2011 TWO PENNY REVENUE 1,164,600 1,164,600 5% RESERVE STATE STATUTE 129.01 (58.230) (58,230) 1,106,370 1,106,370 FUND BALANCE FORWARD 7,858 457,061 FUND BALANCE FORWARD - CONTRACTS /EVENTS /CAPITAL 340,423 406,210 PRICELINE.COM SETTLEMENT 46,980 0 BUDGET TO BE ALLOCATED I 1,501,631 I 1,969,641 AITNI RATIVE % 70003 - Administrative Services 27,644 28,190 70003 - Attomey Salaries & Benefits 2,347 2,418 70003 - Commissioners and Fees (Finance) 297 896 70003 - Business Lease 3,725 3,641 70003 - Administrative Resources 0 11,759 Total Administrative 1 34,013 1 46,903 1 ADVERTISINGNIS 75% 70020 - Visitor Information Services ($150,000) 150,000 110,000 70020 - DAC IV Advertising Campaign ($435,127 +180,000 +90,676 = $705,803 -9 616,701 1,188,344 70020 - DAC IV Webcam 18,400 18,400 70020 - 0 0 70020 - Promotional Resources ($50,000 - BBF + $46,980 Priceline = $96,980) 96,980 96,981 Total AdvertisingNlS 1 882,081 I 1,413,725 Z CAPITAUMAINTENANCE/SPECIAL PROJECTS Z 70040 - Islamorada - Beach & Park Cleaning & Trash Removal - FY 2011 45,000 45,000 W 70040 - Diving History Research Library and Meeting Room - FY 2011 0 74,181 O. 79040 - I.R. Eyster Museum of Fla. Keys History - FY 2012 378,297 0 O 70040 - Capital Project Resources 0 330,423 70040 - Monroe County Key Largo Cultural Center Improvements - FY 2012 60,000 0 70040 - Diving Musuem Generating Stability for Library - FY 2012 11,531 0 70040 - 0 0 70040 - 70040 - 0 0 0 0 Total Capital /Special Projects' 494,828 1 449,604 I 1■• EVENTS/PR 25% U 70030 - New Events 0 0 CC 70030 - Florida Keys Island Fest 0 0 CC 70030 - Publix Mad Dog Mandich Fishing Classic - FY 2011 10,000 5,000 1' 70030 - 0 0 CO 70030 - Fight Night in the Keys 0 1,325 C 70030 - Fantasy Fest 0 11,500 70030 - Upper Keys Rotary Gigantic Flea Market 0 7,500 70020 - PR Stringer Fee 10,500 10,000 70020 - Islamorada Swordfish Tournament 0 10,000 70030 - 0 0 70030 - 0 0 70030 - 0 0 70030 - Upper Keys Rotary Wine Symposium 0 0 70030 - Event Resource ($ - $90,676=$100,000 - $42,999) 57,001 876 Total PR Stringer /Events 77,501 46,201 86534 - County Cost Allocation 13,208 13,208 70090 - EMERGENCY CONTINGENCY 0 I 0 1 TOTAL DAC IV TWO PENNY BUDGET I 1,501,631 1 1,969,642 1 10% Rule (FY 2011 PROJECTED REVENUE; 204,100 Beach Projects (45,000) Available for Beach Projects FY 2012 159,100 P: \Istuart\excel \DATA\BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011 2011/2012 DISTRICT V TWO PENNY PROPOSED BUDGET TWO PENNY FY2012 FY2011 REVENUE 1,114,849 1,260,143 5% RESERVE STATE STATUTE 129.01 (55.742) (63.007) 1,059,107 1,197,136 FUND BALANCE FORWARD 113,453 253,010 FUND BALANCE FORWARD - CONTRACTS /EVENTS /CAPITAL 195,975 336,881 PRICELINE.COM SETTLEMENT 52,354 0 BUDGET TO BE ALLOCATED 1,420,889 1,787,0271 ADMINISTRATIVE 3% 71003 - Administrative Services 32,001 30,190 71003 - Attorney Salaries & Benefits 2,347 2,418 71003 - Commissions and Fees (Finance) 324 964 71003 - Business Lease 933 3,775 71003 - Administrative Resources 0 6,158 Total Administrative I 35,605 1 43,504 I ADVERTISINGNIS 65% 71020 - DAC V Adertising Campaign ($ 32 3,808 +$112,795 = $436,603- $92,660) 343,943 734,749 71020 - 0 0 71020 - DAC V Webcam 48,996 48,996 71010 - Visitor Information Services ($142,000) 142,000 125,000 71020 - Promotional Resources - ($50,000 BBF + $52,354 Priceline = $102,354) 102,354 102,355 Total Promotional & Advertising I 637,293 I 1,011,100 I CAPITAUMAINTENANCE/SPECIAL PROJECTS 71040 - Harry Harris Park - Utilities - Monroe County Public Works 52,500 55,000 71040 - Harry Harris Park Beach Cleaning - Monroe County Public Works 18,270 19,207 71040 - Harry Harris Park Tidal Pool Revetment Grouting Project FY 2007 0 0 Z 71040 - Marine Mammal Conservancy - FY 2010 0 21,200 Z 71040 - Capital Project Resources ($60,148 events +$124,638 promo +$314,785) 206,663 258,089 a 79040 - Settler's Park - Salaries & Benefits - MCPW (Rife - 50 %) 20,229 25,513 71040 - Harry Harris Park - Salaries & Benefits - MCPW (Capote - 25% /Hernandez - 100 %) 56,574 61,294 0 71040 - Marine Mammal Conservancy - Phase II Project - FY 2011 28,180 28,180 71040 - Monroe County Key Largo cultural Center Improvements - FY 2012 90,000 0 71040 - Fla. Keys Wild Bird Center Tiki Hut Remodel - FY 2012 7,000 0 > I 479,416 1 468,483 I EVENTS/PR 35% V 71030 - Eco Week - FY 2011 5,000 10,000 71030 -Eco Week 0 25,000 71030 - Jewfish Creek Bridge Run 2010 /Key Largo Bridge Run 0 18,000 W 71030 - Anything That Floats 0 1,000 71030 - Key Largo Conch Republic Days 0 15,000 71030 - 0 0 71030 - Key Largo Stone Crab & Seafood Fest 0 30,000 71030 - Key Largo Food & Wine Festival 0 5,000 71030 - 0 0 71030 -Key Largo Bridge Run 0 19,000 71030 - Orange Bowl 0 50,000 71030 - Key Largo Food & Wine Festival 0 30,000 71030 - Key Largo's Original Music Festival 0 9,852 71020 - PR Stringer Fee 10,500 10,000 71030 - Event Resources ($266,702 - $44,716) 221,986 10,000 237,486 1 232,852 I 86535 - County Cost Allocation 31,088 I 31,088 1 71090 - EMERGENCY CONTINGENCY 0 1 0 TOTAL DAC V TWO PENNY BUDGET $ 1,420,889 1 $ 1,787,027 I 10% Rule (FY 2011 PROJECTED REVENUE 241,376 Beach Projects (147,573) Available for Beach Projects FY 2012 93,803 P: \Istuart\excel \DATA \BUDGETS\2012 \Proposed Budget Summary\FY 2012 SUMMARY FIRST DRAFT7/18/2011