Item D6BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: March 21, 2012 Division: County Administrator
Bulls Item: Yes _ No x Staff Contact Person/Phone #: Abra Campo /292-4441
AGENDA ITEM WORDING:
Approval of one "At Large" appointment to the Tourist Development Council District IV Advisory
Committee.
ITEM BACKGROUND: Two positions were advertised due to the end of term for DAC IV
members Mr. H.B. Barrett and Ms. Kym Collins.
Applicants are: Mr. H.B. "Hal Barrett
Ms. Stephanie Scuderi
PREVIOUS RELEVANT BOCC ACTION: On September 8, 1999, the Board of County
Commissioners passed on Ordinance No. 038-1999 providing for the appointment of "At Large"
members to the TDC District Advisory Committees by the Board of County Commissioners
CONTRACT/AGREEMENT CHANGES:
STAFF RECOMMENDATIONS:
Approval of two appointments.
TOTAL COST: 0 INDIRECT COST: 0 BUDGETED: Yes No
DIFFERENTIAL OF LOCAL PREFERENCE:
COST TO COUNTY:
REVENUE PRODUCING: Yes No
APPROVED BY: County Atty
DOCUMENTATION: Included
DISPOSITION:
Revised 7/09
SOURCE OF FUNDS:
AMOUNT PER MONTH Year
OMB/Purchasing Risk Management
x Not Required_
AGENDA ITEM #
TlIe
Floridd
&K'ey st
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DATE: March 5, 2012
TO: Mr. Roman Gastesi, County Administrator
FROM: Kelly Scarbrough, Administrative Secretary
RE: TWO (2) DAC IV `AT LARGE' VACANCIES
Please bring forward the attached District IV Advisory Committee "At Large"
applications to the March 2012 BOCC meeting.
Two (2) positions were advertised due to the end of term for DAC IV members Mr. H.B.
Barrett and Ms. Kym Collins.
District IV - Between the Long Key Bridge and mile marker 90.939
"At Large" representative — Any resident who is not directiv involved in a tourism
business and who shall represent the general public and shall live or work within
the tax collection district for which they are applying. (The operative word within
this description is directiv. This word means someone who is not in business nor
whose business or economic activity are dependent upon tourists).
Applicants are:
• Mr. H.B. "Hal' Barrett
• Ms. Stephanie Scuderi
Approval of two (2) applicants is requested.
If you should have any questions, please do not hesitate to contact our administrative
office at 296-1552.
APPLICATION �
DISTRICT IV ADVISORY COMMITTEE (DAC) III I
LODGING INDUSTRY - shall be owners or operating/general ma
recreational vehicle parks or other tourist accommodations which are subject to bed tax in the
tax collection district for which they are applying
TOURIST -RELATED BUSINESS - shall be persons involved in business which is
interdependent upon the tourist industry who have demonstrated an interest in tourist development
but who shall not be employed in any position within the lodging industry (motels, hotels, recreationa
vehicle parks and other tourist accommodations and whose business is in the taut collection district
for which they are applying)
AT LARGE - Any resident who is not dirsec involved in a tourism business and
who shall represent the general public and shall live or work within the tax collection district for which
they are applying (The operative word within this description is directly. This word means someone
who is not in business, nor whose business or economic activity are dependent upon tourists).
NAME: H.B. "Hal" Barrett
WORK ADDRESS: P.O. Box 413 / 455 Palm Drive
Islamorada, FL 33036
HOME ADDRESS: Same
WORK PHONE: (305 „ ) 393-0736 HOME PHONE: ( 305 ) 664-9774
FAX NO: (305 ) 664-1009 *E-MAIL: hbbarrettca-)bellsouth.net
Current Employment:
Owner and President - Freightman LLC / Islamorada, FL 2009 - present. MC# 674234 - Freight brokerage services for local,
national, and international shipments.
(Providing Keys Employment History for the last 25+ years
eft and Company, Inc. / Islamorada, FL 1985-2007. Owner and President. Business forms distributor specializing in the
ufacture of computer forms and checks with three large vertical markets in the Florida Keys - resorts, utilities, and local
=mental agencies. For three years prior to selling the business, Barrett and Company won the bids and performed the
al billing function for the Florida Keys Aqueduct Authority, Keys Energy Services, and The City of Key West - responsible for
revenue generation via 100,000 mailpieces per month. Printed all computer checks utilized by Monroe County, City of Key
t, City of Marathon, Village of Islamorada, FKAA, Monroe County Sheriff Dept., along with large resorts including Hawks Cay,
Pier House, and Southernmost Hotel Collection.
Sands of the Keys, Inc. / Islamorada, FL 1984-1990. Sales manager for the largest copier and fax dealer in Monroe County.
Board of Directors - Florida Keys Electric Cooperative - 2002 - present.
Board of Directors - founding treasurer - Florida Keys Electric Cooperative Charitable Trust - 1993 - 2002.
Board of Directors - Crimestoppers of the Florida Keys - 2003 - present.
Board of Directors - First State Bank Upper Keys Advisory Board - 2003 - present.
Board of Directors - Key West Hotel Motel Association 1993 - 1995. Member since 1989.
Member Florida Bar Association 16th Judicial District Grievance Committee - 2010 - present.
Member Upper Keys Rotary Club 1984 - present (President 1994 - 1995).
Islamorada Chamber of Commerce Ambassador - 2008 - present. Member since 1986.
2 1/11/2012
Having lived in the Upper Keys since 1984 and owning two businesses beginning in 1986, 1 have extensive background
knowledge about factors that have not only affected our individual quality of life, but how commerce (business) and government
operate in our unique environment. With a good percentage of both of my businesses being related to the overall well being of
our tourism economy, I was kept abreast of all factors (good and bad) affecting revenues and expenses by the owners and
general managers of the largest resorts in the Keys as well as the "mom and pop" motels and guest houses. While serving on
the Board of Directors of the Key West Hotel & Motel Association in the 90's , our input was important in the selection of the first
marketing director for the TDC. Over the years, I have personally known the majority of the members of the TDC, and have a
good fundamental understanding of the function of the TDC and the local DAC's. Having done business with the TDC's
predecessor, Keys Marketing and Advertising, I followed closely the activities relevant to the formation of our current TDC.
I am a firm believer in becoming involved with an organization only if one can commit adequate time to perform the duties and
requirements of the position. As a result, I limit the number of boards upon which I serve, so that I may provide my total
commitment to the organizations that I become involved with.
My first year on DAC IV was (as expected) a learning experience, which has since developed into a good comfort level, not only
with the other DAC members, but also with TDC staff, as well as the other businesses and organizations which come before our
*DAC meeting packets will be distributed electronically via email to the address you provided on page 2 of this application.
Please check the box below to opt out of this process and receive a paper packet in the mail:
IZIIf appointed to this position, I choose to opt out of receiving electronic meeting packets, and to receive
paper packets instead
Signature- Date: 02-02-12
APPLICATION TO BE RECEIVED NO LATER THAN 6:00 P.M., I Friday FEBRUARY, 24,2012 J
IMPORTANT:
Applicant will be notified by phone or email that the application has been received by our office. If the
applicant does not receive notification, it is his/her responsibility to contact the TDC office to confirm receipt
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
1201 White Street Suite 102
Key West, Florida 33040
(305) 296-1552 (telephone)1(305) 296-0788 (fax)
3 1/11/2012
Fax from 3OS6763138 OZ-2Z-IZ 09:44a pq: Z
APPLICATION
DISTRICT IV
A()Vl:;ORY COMMITTEE (DAC)
LOD SING INDUSTRY - shall be owners or operating/general managers of motels, hotels
recre., tional vehicle parks or other tourist accommodations which are subject to bed tax in the
tax cc lection district for which they are applying
TOU IIST-RELATED BUSINESS - shall be persons involved in business which is
interdt!pendent upon the tourist industry who have demonstrated an interest in tourist development
but wt o shall not be employed in any position within the lodging industry (motels, hotels, recreations
vehicit � parks and other tourist accommodations and whose business is in the tax collection district
for wh ch they are applying)
AT L kRGE - Any resident who is not directly involved in a tourism business and
who sl iall represent the general public and shall live or work within the tax collection district for which
they a applying (The operative word within this description is directly- This word means someone
who is not in business, nor whose business or economic activity are dependent upon tourists).
NAME:
2LeEhanie Scuderi
WORK ADDRESS:
CentE nnial Bank
82781 Overseas HiShway, Islamorada, FL 33036
HOME ADDRESS:
127 N.Rolling Hill Rd
Tavel vier, FL 33070
WORK PHONE:
Ila ) 670-312Z HOME PHONE; i 305 ) 394-4822
FAX NO:
(305 ) 676-3138 *E-MAIL: SSCUDERI&MY100BANK.COM
Currently Vice President, Directc r of Sales, South Florida Region, I have been with Centennial Bank since 2007.
Employment History;
'7AccStrategic Planner, CRM Manager - Colombian Emeralds International, March 2006 -April 2008
tratog Strategic Consultant, Contributir g Editor -- Alliance Data/COLLOQUY Consulting Group, November 2001 - March 2006
te
cc
ougnt Supervisor - Brierley & 'artners, September 2000 - November 2001
Marketing Manager - Hyatt Inter)ational Inc, January 2000 - September 2000
Graduate Program, integrated iv arketing Communication, Northwestern University, August 1998 - December 1999
Account Executive - Harris & Loe, Inc, March 1996 - August 1998
Ora anizatlon/Membershl o A ffillationts):
Islamorada Chamber of Comme[ ce & Visitors Center - Executive Committee, Secretary
Monroe County Education Founc ation - director (2 years), mentor (3 years)
Upper Keys Rotary Club - direct(,r
Leadership Monroe County, Cla! s XVIII
Morada Way Arts & Cultural Dlst'ict, community board member
With a recent referral from Comr iissioner Sylvia Murphy, I am honored to participate on the Historic Preservation Commission
2 1/11/2012
Fax from : 3056763138
02--22-12 09 :45a Pg : 3
Once a visitor, now I live here v ith my husband and son. 1 would consider it a privilege to be a member of the District IV Advisory
Committee. My qualifications it elude experience, insight and desire.
I have 20 years of marketing ex )enence, including working with agencies supporting the tourism -dependent Park City and Deer
Valley, UT accounts. I joined H} att International on a project basis during which I managed the beta test of an international
market research tool now integrated into industry standard reports for hoteliers. On 9/11, 1 was part of the United Airlines' account
team at the agency. Collectively these experiences gave me insight into travel marketing, tourism economies and the sometimes
uncontrollable dynamics of travf I decisions. Academically, I have an advanced degree in integrated marketing communications
from Northwestern University,,A here the focus is cultivating customer relationships and measurable return from your marketing
efforts.
For seven years before coming o the Keys, I worked with companies from Mexico to Canada to understand their customers, and
drive revenue by driving key bel aviors. Along the way I fell in love with, and married, a back country guide, drained my rewards
points and mites, moved to the i :eys and landed at Marine Bank in 2007. In December 2008, 1 managed the brand conversion
from Marine Bank to Centennial Bank and have since maintained a significant role in both the marketing and business
development for the Bank. In Of I last three years, our Keys branches have achieved annual double-digit deposit and account
growth. Built on insight, our appi oach is effective.
From these experiences, I will b ing an Insightful contribution to the table. Miami is projected to soon be one of the top five
international cities, a reality that holds many possibilities for the Keys, Islamorada specifically_ As we pull out of hard times, it
would be a privilege to be a mer fiber of the District IV Advisory Committee. Thank you for your consideration.
'DAC meeting packets will bt distributed electronically via email to the address you provided on page 2 of this application.
Please check the box below t 3 opt out of this process and receive a paper packet in the mail:
If appointed to this: position, I choose to opt out of receiving electronic meeting packets, and to receive
paper packets ins ead
Signature . Date: -Enter Date -
APPLICATION TO BE RECEIVED NO LATER THAN 5:00 P.M., I Friday FEBRUARY 24, 2012
IMPORTANT:
Applicant will be notified by phone or email that the application has been received by our office. If the
applicant does not receive i iotification, it is his/her responsibility_to contact the TDC office to confirm receipt.
AONROE COUNTY TOURIST DEVELOPMENT COUNCIL
1201 Whites Street, Suite 102
Key West, Florida 33040
(305) 296-1552 (telephone)/(305) 296.0788 (fax)
1/1112012
Fax from 3056763138 OZ-ZZ-IZ 09:45a Pg' 4
Stephanie Burke Seuderi
127 N, Rollit? r Hill Road a Tavernier, FL v 33070 * /brjkqL� tqner vdcom * (30�) 394-4822
_ :�&_
PROFESSIONAL
PROFILE Rager to h ting professional experience and insight, as well ,is a locally -involved perspective to the
District r\ Advisory Committee -
EXPERIENCE
T'rnwwr CENTENNIAL 13ANK IsLAmORADA, FL
Homl-.* BAaCSIT.-kRFS (NZ�\SDAQ; HONNIB)
Viat- Pitsi -)r--NT/DIRT-.(70R 01h &WJS - SOLM4 F1 fATIM
CONNTM I-N T I Y RJ IN\ A C VJ-UGi UNAL OM, (77 R
Jun-2009 - Nruepa
■ Direct sales efforts for the South Florida regional market, currently $400 million in assets,
■ Develt ipcd structure of business deviAoptrictit team, including metrics, content and format of
inontl, 1v meetings with Regional Board of Directors,,
Grew :necking balanccs 30'/6 in 2011, public Funds up 51°1,), savings Lip 2,V,16;
• Lower :d time deposits to 38% of total deposits in j inlaarl, 2012 from 6-1% in January 201 Q
■ Contri )uted to 2011 net interest margin of 4,5"joand an 18% improvement in daily deposit
incom-,
■ Follox ing a total brand conversion, in December 2008, gre-%, net new accounts five percent it,
200q, tine percent in 2010and 14% in 2011, This in spite or the challenges of Florida's economy,
housin � market and banking environment;
■ Repor to Home Bancshares Directors' Marketing Committee, and
• Direct!d marketing efforts supporting FDJC-assisted acquisitions Of Key West Bank and
Qrlan(o's Old Southern Bank. Retained 991/-o core relationships following K%VB acquisition.
sS15t'.ANI, t TjCrL Pru1sT.DtINi'/MkKi<EnNG Du(Ta--r(-)R
A1AY2(V7- juix.'M,9
■ Siappo't retail sales department including branch training, programs and metrics review;
Devcl(p and implement marketing, public reIntions, and measurement strategies;
• Overs(c donations and sponsorship requests and manage budget, and
• Liaise - 6tb various media outlets for regional marketing initiatives.
MA1,20Y-Aw,2TA COLOMBIAN EMERALDS INTERNATIONAL Fr. LAUDERD.kLE, FL
s'm,vrr--'cIic �LANNI-It,TAM WT-i'nNc, & SALE-S
• manag(d private label credit card portfolio to drive repeat purchase and referral business;
• T)jrcctc I team of 10 on -island promotion min-agcrs to btand performance objectives- and
a Increas!d site participation in referral program from 35% to 100% in under six months.
Nry 2fY.)l —N,4,kn Zf0i AiLLIANCE DATA
Dunrg#xs tv re, Tmv?* nas da dedlv,'x�enlnv -r1&1d'nneSqf,-av7aDaa - Fnqwn pyWarkefiq. Ins.' (tiovpa-1 1'
Epsiloti), an, I the COLLOQUYV Consulfixg Grwip. lf-orkiq wifh.Forlune 500 ro,10a,"ief 117 ' 07?filak4y drive
customrr bebt radar;I managed Pmjerk' taamf ir an end -to -end consultation process, ircluavl�g dola alla)litiar and customer
vjilhxcrior.manrz irw qfjinant.ia/
,ge?nenf leans, siraiqu soltifion des�gx and iv),
Confinued on nexijpape 7vi;45 re.9tonsibiAlies.
Fax from : 3056763138
02-22-12 09:46a Pq: 5
Stephanie Burke
Scuderi
127AN Rollin r Hill Road
* Tavernier, F1, a 33070 a keyscookiefii,*,iinq
(30S) 394-482'
N(-.A-'ZX)1-MAR Xft All-UNCEDATA p,,I,r)
COLLOQUY CONSULTING GROUP VIRTUAL OFFICE
SISNIOR C 7Nr,1-,1T1'1'AN'T & PR(-)CR!%Nf K-kM\GER
CC U0Q UY FACUIXV& CONTRTKNING EDITOR
• Dcvcl)ped value propositions for the re -branding ofjPMorq C-'h,4re'sctcditcard portfolio;
• Desig. ied program to drive cash -customer identification and incrc:15c annual spend by
14 pei tent among Exxon.,Wobil key sus tamer segments;
• Provic cd.9trategic recommendation to (;fwmo.-Ta.vaer to increase private label portfolio valuc
by 16 )eircent and decrease attrition by 12 percent;
• Accountable for the grratepc evolution of T,-ri�n'r Business Link Re -wards program (,see beJow);
• Cont.Li buted to the consulting group's mvo-year revenue growth of 270 percent, and
• Contri 6uted to editorial development of COLLOQUY content and speakirng engagements,
FREQUE NCY MARKETING, INC. PRINCE-YON, NJ
Accouvr, DIRECTOR - Vr3RJ70N
• Dc,.,c.Iiipcdcustomer relationship rnoclei adopted byVerizon management asa core strategic tool;
• Facffit..tcd a nine percent improvement in ROT {greatest ROI in program history), and
a Led a earn of 15 people, managing a plan that drove record response and participation rates.
BRIERTEar & PARTNERS CHICAGO, IL
AccoUNT SuPT-,-RvTsoR — UNrm-D AiRj-r\r:,,s IVITLEAGE PLUS, AND PERKS PLUS
Derc,cloped program strategies exceed 4-:1 Return on Investment goal,
■ Enhan--cd membership programs for Premier, Premier Plus and 1K international customers;
Analy2cd historical response to segment audiences and project revenue returns, and
■ Manapzd the re -introduction ofthe Perks Plug small business txivel rewards program.
HYATT INTERNATIONAL CORPORATION CHICAGO, IL
MARXETIr (.' TVLANAGER— BusTNNESS STRATI --;Gt, Di:-"-vrL0j)NIT7,NT & ANY'J'YSI's
Manap ^d international beta test of a local market competitive research tool, and
■ Used c ata to identify unxcaLizcd opportunities to maximize business, identified average 30 percent
increm seta! business
opporrunity in.individwal local markets.
jf"�N'J', -A Z".' ".'Z99 GE FM ANCLAL A SS URAZVCE - PRODUCT AL4RKE TING GR 0 UP
95mn4l The I 1'717ftlm GIMP) CHICAGO, IL
I*jmfri7,7ndR:iyd,,n�yu)17zkatNorx;-;,PrkmC.,'m", gmduatr.re,17W
■ Deri7ed t ndne lent s#a�e,,V lo
,%,IAr.L 1996 - ALx7.1M HARRI S & LOVE, INC. (now Ries1r,, P,/,) SALT LAKE CITY, UT
Ac,c,(-)L1N'1' EXT-,CI-TTnT,, 8/97-8/98-, AM-)t3NT(,'00RDNAT0R, 4/96-7/97
McDONAI DSTM, PARK CITY
• Coordinated flac integration and implementation of national and local marketing plans For
three distinct McDonald's co-ops including 40 owner/operators,
• Coord, nated monthly meeting materials and metrics for Park City/Deer Valley tourism accounts,
and
• Suppo; ted the Salt Lake City bid tcam in the pursuit of the 2002 Olympics.
Fax from : 3056763138 0Z-ZZ-1Z 09:47a Pq: 6
Stephanie Burke Scuderi
1'7 N. Rnflin Mill Road # Tavernier. FL a 33070 & kewnn&-LT -@ 7 4 , gttaqd.com # (305) 394-4822
Au;.W94-NV,P.I'Y.Y, GIRGEI-4TI,HUGHEsBTJTLER&McDOWELL NEW YORK,NY
ASSTSTAN' , ACCOUNT & ASSTSTAN r FDja'oR
WYETH "HARNLIkCET-1TICAT-5
• Suppc rted the promotion of patient compliance programs to health maintenance organizations,
a n d
• Mani c cd creative development and production of bi-monthly direct-to-consum.cr publication,
i from 1-house design and compilation to chent regulator. and USFDA committee approval.
AwARDs
M2
Sue;arkmfS< hoc-)IPositive Beiii-,i<YrSupport Rcward--; Program Appre6,,itimi)\xx,-.txd
2MI
-M.withon/7Middle KM Chamber of Conatnerce Av,-ird for Community Contribution
Lower Kett Chamber of Com-nerce Business of the 'i;'car
Cornmutit5 Vote - Bcst Bank, Marathon, R,
2010
T\4,onroc Co inry Shariff's Officc Appreciation
State oWov At Commissioner of Edur-itions Business Recognition Award
Monroe Co inty, School Board Business Partncr of theYear
Key Largo t chool, Business Pqyrnex of the year
2004
ALLIANCE DATA CHAIRMAN OF EXCELLENCE AWARD,Nronzinee
,For,leaderrh, t,, and contHbufion to the of the Vfritipn Businesx I.Jrk Rev)ar(* team
Separately, the Verizon Business Link Rewards, client group received the Veri7on Excellence Award
I of 2vinne -s amorS 75submissions ,from aeeoss the Vefi,-tm enlerpn.Ye,
SPEAKING/WRITITIG
jarmag 206 5
C0LL(--)Q'A7./D-\VI, Loyalty Marketing Workshop leader
Derember 2C 16
COLL0,0T TY Touth Points
The 13NT, d- Ir,hy Ohlcrining I s-Yocu. eire-Lerel.suppon! is Kr to jkfarkefiq Success
June 200-5 ,.
The Direct Marketing Association Annual UNID,,iys Conference, New York.javits Ccritct
" ,Maxim , Cimilovii.,r Data & Conimuniazlion,r to TIVrove Customer Lval!Y
,,A.la �y 2005
COLLOQI JY/DKA, Loyalty Marketing Workshop le-ader,
Fax from
0Z-ZZ-1Z 09:47a Pg: 7
Stephanie Burke Scuderi
127 Y, Rollins Hill Road • ravernier, TL a 33070 (3U) 394-4822
Institute f )r International R.cscarch, '�rnn�r7tan,r.,` r. �Iar �rtrrrg ,Str�,egy,
" Parnenrin ' the Power of Lo�ia y, Afarketin� to Inc7rU.re � zeld from Y`ozsr Best custommr
F'ebmag2005
Institute fr �r International. Research, `,.inkiq ( .ustomerSatr.rfacfion to C:ustornerPrn9tabiiity"
`Technwngp Enables, bul Iy,aginrrt on Wins;
L-veragzq ' 'echrology and Carnmtrr7i6ation,c to Irsr1>P'rir�e Crartn.nae7• I..,01`111�y
,,wemher 2 )C} f
Institute fc r International. Research, `:I`12B illarketiq - ExmhYrg in a Time of Tran.rfoimation"
`B-to-B 1- at,!y.' 4arketiq.- A .Best Practice Care .S"Iz ,#. T-log, L``enZ ,, Dial; Up Cstrtomer I lya'tq
September 2 ?Chi
"The brats I Tunc-Up" conference, Daniels Collcge of Business, University of Denver
Wrote `Th= S'eortr gfCrea irk Czrslamerl., jea,? '"presentation for Vice President - C'OLLOQU ..' Group.
Ociober 20(.2
Guest spet ker for graduate level "Markcting for Loyalty" class, Northwestern University.
COMMUNIInAcTI17ITIF,S
ISLAMOTU .13A, CHAMBER OIL COMMERCE
June 2011 pixtsc at
Sccrctai-t', Board rnernlber
MONROF COUNT'' EDUCATION IF-()t?NDAT,JON
Lea ,l 7G,t 1t ! ror Al oli we Gem,1)6r Take .5 tank. ali (,%)Ilf�f i'i ITYt)�1 i1?P
June 2f?1tl present.
Board mer tber
TAKE Sect tCK IN CHILDREN - `Br.wking the y7 ele of j:n:,erF , through education
October 2( 09 - present
Student Mti ntor
Ur1?rR K sys I o-rA.RY CLUB
)uly 2009 - pi'(,.scnt
Board men 'ber
LEADERS; iIP MONROE 'COUNTY
Class XVII 1- graduated April 2010 y
r.cdrlel.r%),� z 't� moe ,rr{)xl�itt ate ,r ',J bleil1 7RlCe {7yZ,ri�)��),f (r)i' c'on,r,r?cif-l17J: ,.,,,4...Tr r.0 e;mo.rf% 1 'LfJ7:±t7t' /,'.P�.i xl adei'C T%yc
1'?a➢7J{ l?r?i if .Y 7rld ,;7' Mr8deenls R.vho an at -fire, in kwdrr3h8t' r/Ji. ✓,76 M1
F LORIVA KV YS VtASTf,71X ATrR A5STSTANCE FOUNDATION
Secretary, J aly 2009 - December 2010
Fax from : 3066763138 HZ-ZZ-12 09:48a pg: 8
Stephanie Burke Scuderi
Rollin z- Hill Road - Tavern ier. FL # 3307() * �ina it. c�om a (305) 394-4824
EDUCATToN NORTI [WESTERN UNIVERSITY EVANSTON, IL
DT-,C*FAIr5T R 1999
NLAISTER CT S(7FNCP,, TNTLG);Lkn_-L) 1\--LARKF_-TING CONIMMUNICATTON
Mr(ip dw - Direct, Database &.Wpra�.,fivr Markelht�
Managing Editor., Jntrttta/ qf InieS.ratedMarkeliq Commmnications
Committc ;Chair, lndswrft g Relatiow
California Pizza kitchen*, Disney Tnstimatc*, SprintPCS and vcsmail.cotn*: *elected team reader
■ Devc1ol ed business plans with retention, acquisition and revenue growth stratc�;ics bascd on
analysis :)f transactional databases and customer segTnentation, and
Presentc, d conclusive recommenclations to C-level management teams of sponsoring companies,
CORNELL UNIVERSITY ITHACA, NY
MAY 1994
B A C1 I ELO tOl-- -CCJr,.N(:T- - CO NIMUN I (-.A TTON MAJOR
AiL.So... FLORID A. KEYs CooKiE CompANY - A Va(afion in.Ereg BileTI'l
Ownet — Cookie
Foundcd J knu -tiv 2011
Made-to-crdersweets from the Florida Keys.
k.eju,,.whie. -om
5
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