FY2013 10/17/2012DANNY L. KOLHAGE
CLERK OF THE CIRCUIT COURT
DATE: October 23, 2012
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN: Maxine Pacini
Administrative Assistant
FROM: Pamela G. Han ck, C.
At the October 17, 2012, Board of County Commissioners meeting, the Board granted
approval and authorized execution of the following Tourist Development Council Items:
2. Agreement with City of Key West covering the Smathers Beach Re -nourishment project
in an amount not to exceed $187,500, DAC I, FY 2013 Capital Resources.
3. Agreement with the City of Marathon covering the Installation of Observation Boardwalk
and Tiki Huts project in an amount not to exceed $37,500, DAC III, FY 2013 Capital
Resources.
4. Agreement with the Florida Keys History of Diving Museum, Inc. covering the Exterior
Improvements project in an amount not to exceed $119,283, DAC IV, FY 2013 Capital
Resources.
5. Agreement with the Dolphin Research Center, Inc. to Re -thatch & Repair Causeway Tiki
& Research Tower project in an amount not to exceed $30,725, DAC III, FY 2013
Capital Resources.
6. Agreement with San Carlos Patriotic and educational Institute, Inc. covering the Minor
Repairs and Upgrades project in an amount not to exceed $7,080, DAC I, FY 2013
Capital Resources.
7. Agreement with the Florida Keys Wild Bird Rehabilitation Center, Inc. covering the
Sanctuary Pelican Habitat Restoration project in an amount not to exceed $8000, DAC V,
FY 2013 Capital Resources.
8. Agreement with the Florida Keys Wild Bird Rehabilitation Center, Inc. covering the
Feeding Station to Cormorant Habitat Boardwalk project in an amount not to exceed
$6,000, DAC IV, FY 2013 Capital Resources.
9. Agreement with Lower Keys Chamber of Commerce, Inc. covering Nautical Flea Market,
9`h Annual in January, 2013 in an amount not to exceed $15,000, DAC II, FY 2013 Event
Resources.
10. Agreement with Domestic Abuse shelter, Inc. covering No Name Race in January, 2013
in an amount not to exceed $7,500, DAC II, FY 2013 Event Resources.
11. Agreement with Monroe County Commercial fishermen, Inc. covering Florida Keys
Seafood Festival, 8" Annual in January, 2013 in an amount not to exceed $25,000, DAC
I, FY 2013 Event Resources.
12. Agreement with Ragnar events, LLC covering Ragnar Relay Florida Keys in January,
2013 in an amount not to exceed $60,000 ($35,000 = DAC I; $5,000 = DAC II), FY 2013
Event Resources.
13. Agreement with Premiere Racing, Inc. covering Key West Race Week 2013 in January,
2013 in an amount not to exceed $120,000, DAC I, FY 2013 Event Resources.
14. Cultural Umbrella event agreements for FY 2013, as listed below, in the amount totaling
$475,544:
• Agreement with Upper Keys Business Group, Inc. covering the Key Largo Pirate's Fest in
October 2012 in an amount not to exceed $17,375, FY 2013 Two Penny Cultural
Umbrella Funding.
• Agreement with Key West Garden Club Inc. covering the Key West Garden Club
2012-2013 Seasonal Events in Oct 2012 — April 2013 in an amount not to exceed
$12,936, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with Key West Players, Inc. covering the Waterfront Playhouse 2012-2013
Season in Oct 2012 — May 2013 in an amount not to exceed $18,701, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with Key West Burlesque covering the Key West burlesque Season
2012-2013 in Oct 2012 — June 2013 in an amount not to exceed $14,917, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Key West Botanical Garden Society, Inc. covering the Key West
botanical Garden Cultural Events in Oct 2012 — July 2013 in an amount not to exceed
$16,770, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with The Key West Harry S. Truman Foundation covering the Truman in Key
West 2013 in Oct 2012 — Sept 2013 in an amount not to exceed $16,770, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Key West Art and Historical Society, Inc. covering the Key West Art
& Historical Society Cultural Events in Oct 2012 — Sept 2013 in an amount not to exceed
$18,315, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with The Florida Keys History of Diving Museum covering Immerse Yourself
in Oct 2012 — Sept 2013 in an amount not to exceed $11,816, FY 2013 Two Penny
Cultural Umbrella Funding.
• Agreement with Saint Paul's Protestant Episcopal Church of KW covering the
Performance at St. Paul's in Oct 2012 — Sept 2013 in an amount not to exceed $9,343, FY
2013 Two Penny Cultural Umbrella Funding.
• Agreement with the Morada Way Arts & Cultural District, Inc. covering the Morada Way
Third Thursday Walkabouts & Isla Fine Art Expo in Oct 2012 — Sept 2013 in an amount
not to exceed $21,750, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with The Mel Fisher Maritime Heritage Society covering The Keys Maritime
History Event Series in Oct 2012 — Sept 2013 in an amount not to exceed $19,242, FY
2013 Two Penny Cultural Umbrella Funding.
• Agreement with ValnChz Productions covering Esperando Nacer! in Nov 2012 in an
amount not to exceed $9,549, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with the Key West Film Festival Corp. covering the Key West Film Festival
in Nov 2012 — Dec 2012 in an amount not to exceed $14,740, FY 2013 Two Penny
Cultural Umbrella Funding.
• Agreement with Sculpture Key West, Inc. covering Sculpture Key West in Nov 2012 —
March 2013 in an amount not to exceed $18,138, FY 2013 Two Penny Cultural Umbrella
Funding.
• Agreement with the Florida Keys Art Guild, Inc. covering the Florida Keys Art Guild
Festivals in Nov 2012 — March 2013 in an amount not to exceed $16,500, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Florida Keys Community Concert Band, Inc. covering Pops in the
Park in Nov 2012 — Apr 2013 in an amount not to exceed $16,709, FY 2013 Two Penny
Cultural Umbrella Funding.
• Agreement with The Studios of Key West, Inc. covering the Studios of Key West
2012/13 Season in Nov 2012 — Apr 2013 in an amount not to exceed $15,049, FY 2013
Two Penny Cultural Umbrella Funding.
• Agreement with The Peoples Theater of Key West, Inc. covering Key West FRINGE in
Nov 2012 — June 2013 in an amount not to exceed $11,122, FY 2013 Two Penny Cultural
Umbrella Funding.
• Agreement with the Red Barn Actors Studio, Inc. covering the Red Barn Theatre 2012-13
Theatre Season in Nov 2012 — Aug 2013 in an amount not to exceed $19,551, FY 2013
Two Penny Cultural Umbrella Funding.
• Agreement with The Marathon Community Theatre Inc. covering the Marathon
Community Theatre Season 2012-13 in Nov 2012 — Sept 2013 in an amount not to
exceed $21,550, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with the Paradise Ballet Theatre Presenters, Inc. covering the Nutcracker Key
West 2012 in Dec 2013 in an amount not to exceed $17,256, FY 2013 Two Penny
Cultural Umbrella Funding.
• Agreement with the Old Island Restoration Foundation, Inc. covering the Key West
House & Garden Tours; Conch Shell Blowing in Dec 2012 — Mar 2013 in an amount not
to exceed $14,607, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with the Key West Council on the Arts, Inc. covering the Impromptu
Classical Concerts 2013 Season in Jan 2013 — March 2013 in an amount not to exceed
$17,763, FY 2013 Two Penny Cultural Umbrella Funding.
• Agreement with the Key West Art Center, Inc. covering the Key West Art Center Arts
Events 2013 in Jan 2013 — March 2013 in an amount not to exceed $9,983, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Monroe Association for Retarded Citizens, Inc. covering the Master
Chefs Classic 19`h Annual in Jan 2013 in an amount not to exceed $8,900, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Key West Literary Seminar, Inc. covering the Key West Literary
Seminar 31"Annual in Jan 2013 in an amount not to exceed $17,388, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Pigeon Key Foundation, Inc. covering the Pigeon Key Art Festival in
Feb 2013 in an amount not to exceed $16,400, FY 2013 Two Penny Cultural Umbrella
Funding.
• Agreement with the Marathon Garden Club, Inc. covering the Marathon Garden Club's
House & Garden Tour in March 2013 in an amount not to exceed $10,020, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Key Largo Merchants Association, Inc. covering the Key Largo's
Original Music festival in May 2013 in an amount not to exceed $19,350, FY 2013 Two
Penny Cultural Umbrella Funding.
• Agreement with the Lower Keys Chamber of Commerce, Inc. covering the Underwater
Music Festival 29`h Annual in July 2013 in an amount not to exceed $10,710, FY 2013
Two Penny Cultural Umbrella Funding.
• Agreement with the Florida Keys Birding and Wildlife Festival, Inc. covering the Florida
Keys Birding and Wildlife Festival in Sept 2013 in an amount not to exceed $12,324, FY
2013 Two Penny Cultural Umbrella Funding.
15. Agreement with Key Largo Merchants Association, Inc. covering Key Largo Stone crab
& Seafood Festival in January, 2013 in an amount not to exceed $40,000, DAC V, FY
2013 Event Resources.
16. Agreement with Key Largo Merchants Association, Inc. covering Uncorked — Key Largo
& Islamorada Food & Wine Festival in January, 2013 in an mount not to exceed $50,000,
(DAC IV = $20,000; DAC V = $30,000), FY 2013 Event Resources.
18. Agreement with MRM Key West LLC covering Key West Food and Wine Festival in
January, 2013 in an amount not to exceed $50,000, DAC I, FY 2013 Event Resources.
19. Fishing Umbrella event agreements for FY 2013, as listed below, in the amount totaling
$268,750:
Agreement with Islamorada Charterboat Association, Inc. covering the Islamorada
Sailfish Tournament in November/December 2012 in an amount not to exceed $9,000,
FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Tammie Gurgiolo covering the Pigeon Islamorada Junior Sailfish
Tournament in December 2012 in an amount not to exceed $2,750, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Don Gurgiolo Sailfish Classic covering the Don Gurgiolo Sailfish
Classic in December 2012 in an amount not to exceed $4,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Murray Marine, Inc. covering the Key West Harbour King Mackeral
Tournament in January 2013 in an amount not to exceed $15,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Key Largo Sailfish Challenge covering the Key Largo Sailfish Challenge
in January 2013 in an amount not to exceed $8,000, FY 2013 Two Penny Fishing
Umbrella Funding.
Agreement with Key West Fishing Tournament, Inc. covering the Key West Fishing
Tournament in January - November 2013 in an amount not to exceed $44,000, FY 2013
Two Penny Fishing Umbrella Funding.
Agreement with Loren Rea covering the Cuda Bowl in February 2013 in an amount not to
exceed $5,000, FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Islamorada Womens Sailfish Tournament covering the Islamorada
Womens Sailfish Tournament in February 2013 in an amount not to exceed $3,000, FY
2013 Two Penny Fishing Umbrella Funding.
Agreement with March Merkin, Inc. covering the March Merkin Permit Tournament in
March 2013 in an amount not to exceed $4,000, FY 2013 Two Penny Fishing Umbrella
Funding.
Agreement with Saltwater Fishing Connection LLC covering the Jim Bokor Islamorada
All Tackle Bonefish Tournament in March 2013 in an amount not to exceed $2,000, FY
2013 Two Penny Fishing Umbrella Funding.
Agreement with Matthew Anthony covering the Capt. Leon Shell Memorial Sailfish
Tournament in March 2013 in an amount not to exceed $10,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Executive Adventures, LLC covering the World Sailfish Championship
in April 2013 in an amount not to exceed $45,000, FY 2013 Two Penny Fishing
Umbrella Funding.
Agreement with David Breznicky covering the Tarponian Tournament in April/May 2013
in an amount not to exceed $6,000, FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Charlie's Coconuts, LLC covering the Coconuts Dolphin Tournament in
May 2013 in an amount not to exceed $13,000, FY 2013 Two Penny Fishing Umbrella
Funding.
Agreement with Nick Sheahan Scholarship Fund, Inc. covering the Nick Sheahan
Dolphin Rodeo in May 2013 in an amount not to exceed $8,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Marathon Offshore Bull I& Cow Dolphin Tournament, Inc. covering the
Marathon Offshore Bull & Cow Dolphin Tournament in May 2013 in an amount not to
exceed $10,000, FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Third Generation Charters Inc. covering the Florida Keys Dolphin
Championship in May 2013 in an amount not to exceed $5,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Golden Fly Invitational Tarpon Tournament Inc. covering the Golden Fly
Invitational Tarpon Tournament Inc. in May 2013 in an amount not to exceed $1,000, FY
2013 Two Penny Fishing Umbrella Funding.
Agreement with Islamorada Charterboat Association Inc. covering the Islamorada
Dolphin Tournament in May/June 2013 in an amount not to exceed $6,500, FY 2013
Two Penny Fishing Umbrella Funding.
Agreement with University of Florida Alumni Association, Inc., Key West Gator Club
covering the Key West Gator Club Dolphin Derby in June 2013 in an amount not to
exceed $7,500, FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Interselect Inc. covering the Dolphin & Blackfin Tuna Fun Fishing
Tournament in June 2013 in an amount not to exceed $5,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Lower Keys Chamber of Commerce Inc. covering the Big Pine & Lower
Keys Dolphin Tournament in June 2013 in an amount not to exceed $10,000, FY 2013
Two Penny Fishing Umbrella Funding.
Agreement with Key West Marlin Tournament, Inc. covering the Key West Marlin
Tournament in July 2013 in an amount not to exceed $30,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Del Brown Permit Tournament covering the Del Brown Permit
Tournament in July 2013 in an amount not to exceed $4,000, FY 2013 Two Penny
Fishing Umbrella Funding.
Agreement with Rotary Club of Key Largo, Inc. covering the Take Stock in Children
Backcountry Challenge in September 2013 in an amount not to exceed $4,000, FY 2013
Two Penny Fishing Umbrella Funding.
Agreement with Marathon International Bonefish Club, Inc. covering the Marathon
International Bonefish Tournament in September 2013 in an amount not to exceed
$5,000, FY 2013 Two Penny Fishing Umbrella Funding.
Agreement with Saltwater Fishing Connection LLC covering the Islamorada All Tackle
Bonefish World Championship in October 2013 in an amount not to exceed $2,000, FY
2013 Two Penny Fishing Umbrella Funding.
Attached are electronic copies of each of the above -mentioned for your handling. Should
you have any questions, please feel free to contact me.
cc: County Attorney w/o documents
Finance hard copy
File
FISHING EVENT FUNDING AGREEMENT
THIS AGREEMENT is made and entered into by and between Monroe County,
Florida, a political subdivision of the State of Florida ( "County "), and Del Brown Permit
Tournament ( "Event Sponsor") on this day of 42C.�t: , 2012.
WHEREAS, Florida Keys Fishing Tournaments, Inc., the umbrella organization under
contract to the County, has recommended to the Monroe County Tourist Development Council
(hereinafter "TDC "), which has endorsed the recommendation, that certain monies be allocated
for promotion of an event by Event Sponsor; and
WHEREAS, Event Sponsor has represented and agreed that it desires and is able to
conduct the event;
NOW, THEREFORE; in consideration of the mutual promises contained herein, the
parties agree as follows:
1. County shall pay a sum not to exceed $4,000 (Four Thousand Dollars — TDC
District I Funding Allocation) for promotion and related expenditures effective October 17,
2012, as described in the event budget, attached hereto as Exhibit "D ", for production of the
Del Brown Permit Tournament in July, 2013 ( "Event "). No amendments shall be made to
Exhibit "D" after approval of contract. Payment will be made only after Event Sponsor
submits invoices and support documentation acceptable to the County's Finance Department
within ninety (90) days of the conclusion of the Event. Funding under this agreement terminates
ninety days after the conclusion of the Event. The advertising and promotion budget for County
funding may be altered as to the individual line items, or components, within 10% of the amount
stated for that item or component, without increasing the total dollar amount and without
requiring a written amendment to this agreement. The general non - allocated section of the
Event budget shall not exceed 15% of the total budget and may be utilized for unforeseen
allowable expenditures and for those budget lines that may require additional funds,
according to County guidelines. Monroe County's performance and obligation to pay under
this agreement is contingent upon an annual appropriation by the County.
2. In a situation where the Event has to be postponed due to a named storm or
hurricane for which the County orders a visitor and /or resident evacuation order, the Event
Sponsor shall have thirty (30) days to provide to Florida Keys Fishing Tournaments, Inc. notice
of a new date for the Event, and shall produce the re- scheduled Event within ninety (90) days of
the original date of Event. The rescheduled date shall be authorized, in writing, by The Florida
Keys Fishing Tournaments, Inc. and forwarded to the Tourist Development Council
administrative office to be processed in the form of an Amendment to this Agreement. If the
Event Sponsor is unable to reschedule the Event, the Event Sponsor shall provide proof of the
cancellation being caused by a named storm or hurricane, and a written statement as to why the
Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the
County orders a visitor and /or resident evacuation order, the County shall pay for promotion or
related expenditures of any combination of invoices for the original event date, and /or the
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract ID #: 1026
rescheduled date up to the amount, but not to exceed the amount of funds allocated as
described in the budget, attached hereto as Exhibit D
3. Event Sponsor shall provide promotion and related services as described in the
Sponsor's Schedule of Events, Exhibit "C ", attached hereto. All advertising and public
relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County. The agencies of record, shall receive payment of
work in progress upon submission of documented invoices associated with the Event. Event
Sponsor fully understands that funding is obtained from tourist development taxes for which the
fiscal year ends September 30, 2013. Event Sponsor also understands that the funding
process through which this Agreement is made available by County requires event
sponsors to submit their payment requests within ninety (90) days of the conclusion of
the event. In order for the tourist development taxes to be utilized most effectively for the
purpose for which they were authorized, attracting and promoting tourism, the budgeting process
of the County requires the Event's funding to be concluded in a timely manner. In recognition
that the timeliness of payment requests is of extreme importance to the funding of future
advertising and promotion for the stability of the tourist -based economy, Event Sponsor agrees
to submit within ninety (90) days of the conclusion of the Event all invoices and support
documentation as required by the County's Finance Department rules and policies. Event
Sponsor shall not be reimbursed nor will Event Sponsor's vendors be paid directly for any
invoices received by the County after October 31, 2013. A list of Acceptable Event
Marketing Expenses is attached to the contract as Exhibit "A ".
4. No person or entity shall be entitled to rely upon the terms, or any of them, of this
Agreement to enforce or attempt to enforce or attempt to enforce any third -party claim or
entitlement to or benefit of any service or program contemplated hereunder, and the County and
the Event Sponsor agree that neither the County nor the Event Sponsor nor any agent, officer,
or employee of either, shall have the authority to inform, counsel, or otherwise indicate that any
particular individual or group of individuals, entity or entities, have entitlements or benefits under
this Agreement separate and apart, inferior to, or superior to the community in general or for the
purposes contemplated in the Agreement.
5. Event Sponsor shall reimburse County for any amount of funds expended by
County in connection with the Event if it does not occur as a result of any act or omission by
Event Sponsor.
6. Indemnification: Event Sponsor covenants and agrees to indemnify and hold
harmless Monroe County, the Tourist Development Council, the 3406 North Roosevelt
Corporation (Visit Florida Keys), their officers, employees and agents from any and all claims for
bodily injury (including death), personal injury, and property damage (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided, event sponsored, or
other activities and funding associated with this agreement.
7. Claims and Venue Event Sponsor agrees to notify County immediately of any
claims suits, or action made against the Event Sponsor that is related to the activity under this
agreement, and will cooperate with County in the investigation arising as a result of any action,
suit, or claim related to this Agreement. Any legal proceedings arising out of this agreement shall
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract ID #: 1026
2
be in accordance with the laws of the state of Florida in the 16 Judicial Circuit for Monroe
County; venue shall be in Monroe County, Florida.
8. Event Sponsor shall maintain records pursuant to generally accepted accounting
principles for four (4) years after the Event and shall permit County and its agents and
employees access to said records at reasonable times.
9. County may terminate this agreement without cause upon providing written notice
to Event Sponsor no less than sixty (60) days prior to the Event and may terminate for breach
upon providing to Event Sponsor notice at least seven (7) days prior to the effective date of the
termination.
10. Event Sponsor is an independent contractor and shall disclose any potential
conflicts of interest as defined by Florida Statutes, Chapter 112 and Monroe County Code,
Chapter 2.
11. Event Sponsor warrants that he /she /it has not employed, retained or otherwise had
act on his /her /its behalf any former County officer or employee in violation of Section 2 or
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance
No. 10 -1990. For breach or violation of the provision the County may, at its discretion terminate
this contract without liability and may also, at its discretion, deduct from the contract or purchase
price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or
consideration paid to the former or present County officer or employee.
12. A person or affiliate who has been placed on the convicted vendor list following a
conviction for public entity crime may not submit a bid on a contract to provide any goods or
services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier,
subcontractor, or consultant under a contract with any public entity, and may not transact
business with any public entity in excess of the threshold amount provided in Section 287.017,
Florida Statutes, for CATEGORY TWO for a period of 36 months from the date of being placed
on the convicted vendor list. By signing below, Event Sponsor warrants that he /she /it is not in
violation of this paragraph.
13. Logo Logo Usage guidelines are attached to this contract as Exhibit "B ".
All promotional literature and display advertising with the exception of generic advertising must
display the "Florida Keys & Key West Come As You Are" logo /trade mark (as per attached logo
sample). This logo /trade mark was adopted by the TDC and County in April, 2010.
In- County Logo The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized in all approved in- county print newspaper ads, magazine ads, street
banners, posters and other approved signage efforts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council ". To seek approval,
clarification and /or logo in electronic format (.eps or .jpg file), contact Jessica Taylor -Smith or
John Underwood with Tinsley Advertising at 305 - 856 -6060.
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract 1D #: 1026
3
Qv Gm w�
Out of County Logo The out of county logo does NOT include the "Monroe County Tourist
Development Council" designation and is to be utilized in all other efforts including any approved
out-of- county print newspaper ads, magazine ads, television commercials, intemet advertising
(banners, buttons, e-mail blasts), direct mail promotions (brochures and pamphlets) and any
approved promotional items including programs, T- shirts, hats, jackets, and koozie cups. Radio
commercials should include "Brought to you by The Monroe County Tourist Development
Council'. To seek approval, clarification and/or logo in electronic format (eps. Or .jpg file),
contact John Underwood at Tinsley Advertising at 305- 856 -6060.
14. Event Sponsor shall not assign or subcontract its obligations under this agreement,
except in writing and with the prior written approval of the Board of County Commissioners for
Monroe County and Vendor, which approval shall be subject to such conditions and provisions
as the Board may deem necessary.
IN WITNESS WHEREOF, the parties have executed this Agreement, effective the day and year
first above written.
(SEAL)
Attest: Danny L. Kolhage, Clerk
Deputy Clerk
(CORPORATE SEAL)
Attest:
By.
Secretary
Print Name
OR
Board of County Commissioners
of Monroe County
Mayor /C 'rman
Del Brown Permit Toumament
B 1 111 w . 0-91
President/Event Sponsor
Lyr?,n A ,
Print Name
Date: c- r
(1) Witness Print Name o
(2) Witness Print Name
MO OE COUNTY ATTORNEY 3m•
RO 11 DA w
ASSTS ANT CO�JNTY ATTOANEI - 'm
Del Brown Perm& Tournament Date
�". ,,_ "
°
Fishing Umbrella Funding FY 2013
Contract IDA 1026
4
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
Approved by BOCC 4/20/11
ADVISORY COMMITTEES (UMBRELLAS /DISTRICT ADVISORY COMMITTEES) AND
EVENT COORDINATORS' RESPONSIBILITY: It is the responsibility of the Advisory
Committees (Umbrella /District Advisory Committees (DAC) and Event Coordinators to keep
apprised of all Monroe County Tourist Development Council's policies and procedures pertaining
to event funding. 01/22/92
When DAC event proposals are received, they will be distributed to DACs for review and
recommendations to the TDC. Upon approval of the TDC of any event funding
recommendations, a contract will be entered into by the applicant and BOCC. The BOCC has
final approval of all contracts.
Any Request for Proposal (RFP) response received after the specified deadline, as determined
within the RFP, will not be accepted. TDC 7/21/93 This policy mirrors that of the Board of County
Commissioners. BOCC 9/8/93
EVENT FUNDING: The TDC has established several categories of events that may receive
funding. There are four categories of events that may receive funding from the TDC; Destination
Events; Turnkey Events; Cultural Events and Fishing Events.
All advertising and promotional items shall follow the logo /guidelines found in Section II of the
Operations Manual for the Monroe County Tourist Development Council.
TDC funded items are NOT to be sold. 9/14/94
Only the items listed will be reimbursed for the described events. All event coordinators will
receive a reimbursement/direct payment packet that includes an executed copy of the funding
agreement. The packet provides guidelines required for reimbursement/direct payment of
Acceptable Event Marketing Expenses.
No individual applications for Event funding will be considered out of the Two Penny Event Fund
other than the Umbrellas (Cultural, Fishing & Diving). 7/26/95
Marketing expenses for events held outside Monroe County shall not be reimbursed /direct paid
5/19/10
CULTURAL/FISHING UMBRELLA EVENT FUNDING: Any event of a fishing or
artistic /special /dramatic nature shall apply for funding under the appropriate umbrella
organization.
Each Umbrella shall appropriate a minimum of 30% of the funds of the Umbrella for generic out -
of- county advertising and public relations. 70% or the remainder that has not been allocated to
the advertising /public relations agencies of record within the Umbrellas, shall be allocated by the
Umbrella to the applicants for event funding. The budget, which is included with the application,
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract lD #. 1026
will be individually reviewed by the Umbrella, the applicant and the advertising /public relations
agencies of record. There cannot be more than a 10% deviation on the approved line item
budget. No amendments to budgets will be permitted after this approval process. 9/14/94
General non allocated line item is not to exceed 15% of the total budget and can only be utilized
for acceptable TDC items listed below.
If an Umbrella does not allocate all the funds earmarked for direct event funding within a district,
the remaining funds shall be allocated and utilized to advertise that specific district as
recommended by the Umbrella committee.
Any event receiving funding under the Umbrella organization will not be eligible for additional
funding under another TDC event category. 08/14/91
FISHING EVENTS Procedures for fishing events can be found in the Monroe County TDC
Operations Manual in Section IV -B. Within the Fishing Umbrella events funding process, the
monies received by the event coordinator is to be used within the approved acceptable list of
TDC expenses listed below without any restriction as to out -of- county advertising.
Media Placement & Production Costs: newspaper; magazines, radio; TV; website /internet
advertising onl
Promotional Signs posters and banners
Promotional Items: T- shirts; hats; jackets; koozie cups; trophies /awards (Fishing Tournaments
only) 1 . Refer to Sales /Resale statement in Section 11 of the Operations Manual.
Direct Mail Promotions brochures and pamphlets including postage /shipping . This is a direct
mail promotional brochure /pamphlet utilized for pre -event advertising.
Programs TDC will pay for an event program of listed or schedule of activities and information
on the event, an amount not to exceed 50% of cost, including production and printing, of
program as outlined in contract budget.
Public Relations (PR): Print and broadcast public relations materials for distribution to media,
such as but not limited to press releases, public service announcements, photography to be
utilized in PR releases and video news releases as approved by the public relations agency of
record. Only permissible PR material produced by the agency of record and /or a professional
public relations agency shall be acceptable. Bocc 7/21/10
In -House Production: In -house production of any permissible expenditures will not be
considered for reimbursement. Bocc 7/21/10
Event Promotions TDC funding is intended for promotion of events as opposed to the ongoing
programs of an organization or promotion of the facility. TDC will only consider reimbursement
of advertising and promotional materials that highlight the event versus the regular programming
of an organization or facility. Bocc 7/21/10
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract ID #. 1026
0
Items that have not been approved by the appropriate agency of record prior to
production /placement shall not be considered for reimbursement/direct payment. BocC
7/21/10
' TROPHIES framed art work, framed photography, engraved crystal and glass, plaques,
trophies, sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a
trophy. All such trophies must include the appropriate information as outlined in the policies
(tournament name, date, and location). 9/14/94 For TROPHY reimbursement, Tournament
Directors must present the original invoice of the trophies, a notarized list of winners of the
event, and a notarized list of the plates and /or glass etching from the engraving company. 8/20/03.
2 ADVERTISING THROUGH THE INTERNET The TDC will pay for Internet advertising on web
sites (banners, buttons, website links), and E -mail blasts. Internet advertising links may go to the
event website. Logo is required on banners and E- blasts. No payment will be made for
development or operation (hosting) of website. BocC 5/16/06
SALE /RESALE OF TDC FUNDED ITEMS: Items funded, including creative and resulting work
product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the
BOCC/TDC and as such may not be sold. 09/14/94
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract ID #. 1026
7
EXHIBIT B
Logo /Acknowledgement Usage Guidelines For Fishing Events
BOCC 4/21 /10
Color ads four (4) color processing printing 06/12/91
Black & white ads shall include the Florida Keys and Key West logo in PMS black. 06/12/91
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats /t- shirts /jackets /koozie cups: must carry the "The Florida Keys & Key West" logo
Radio Advertising No logo is required. All radio announcements must say "Brought to you by
the Monroe County Tourist Development Council"
Trophies Logos are not required on trophies.
In- County Logo
The below logo that includes the "Monroe County Tourist Development Council" designation is
to be utilized in all approved in- county print newspaper ads, magazine ads, street banners,
posters and other approved signage efforts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council ". To seek approval, clarification and /or
logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood with
Tinsley Advertising at 305 - 856 -6060.
The
Florida Key
&Key �est
com cs you the
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of- County Logo
The below logo that does NOT include the "Monroe County Tourist Development Council"
designation is to be utilized in all other efforts including any approved out -of- county print
newspaper ads, magazine ads, television commercials, internet advertising (banners, buttons, e-
mail blasts), direct mail promotions (brochures and pamphlets) and any approved promotional
items including programs, T- shirts, hats, jackets and koozie cups. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council ". To seek approval,
clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or
John Underwood at Tinsley Advertising at 305 - 856 -6060.
The
FloriddKevrc
& KeyY� st
come as you ae•
Del Brown Permit Tournament
Fishing Umbrella Funding FY 2013
Contract ID #: 1026
N.
EXHIBIT C
FLORIDA KEYS FISHING TOURNAMENTS, INC.,
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2012 -2013
DEL BROWN PERMIT TOURNAMENT
PRINT TOURNAMENT NAME
DAY 1 AM LINES IN WATER
PM LINES OUT WATER.
PM EVENING EVENT
PM WEIGH -IN OVER
6 PM OTHER EVENT Kick Off Dinner / Capt. Meeting
DAY 2 7 : 030 AM LINES IN WATER
3 : PM LINES OUT OF WATER.
PM EVENING EVENT
4 30 PM WEIGH -IN OVER
PM OTHER EVENT
DAY 3 7 : 030 AM LINES IN WATER
3 : PM LINES OUT OF WATER
PM EVENING EVENT
4 30 PM WEIGH -IN OVER
PM OTHER EVENT
DAY 4 7 : 030 AM LINES IN WATER
3 : PM LINES OUT OF WATER
PM EVENING EVENT
4 30 PM WEIGH -IN OVER
6 00 PM OTHER EVENT Awards Ceremon
EXHIBIT D
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
FISHING UMBRELLA EVENT BUDGET
BUDGET BREAKDOWN
line item listed below shall be approved by the appropriate agency of record
FISCAL YEAR 2.013
There will be no amendments to this budget (Exhibit D) after BOCC approval of Agreement
EVENT NAME: Del Brown Permit Tournament
EVENT DATE: \ ZD 1
MEDIA PLACEMENT & PRODUCTION COSTS: newspaper, radio, magazines,
TV, websitelinternet advertising only 400
PROMOTIONAL SIGNS: posterstbanners $100
PROMOTIONAL ITEMS: t- shirts, hats, iackets, koozie cups 2000
DIRECT MAIL PROMOTIONS: brochureslpamphlets/
postage & shipping $
PROGRAMS: 200
PUBLIC RELATIONS $
*TROPHIES: 1200
"*GENERAL NON - ALLOCATED 100
TOTAL: $4,000
* TOURNAMENTS CANNOT EXCEED MORE THAN 30% OF THE TOTAL BUDGET IN TROPHY
LINE ITEM EXCEPT WHEN TOURNAMENTS RECEIVED SPECIAL APPROVAL FROM FKFT, INC.
BOARD OF DIRECTORS. 375197
`*GENERAL NON ALLOCATED MAY NOT EXCEED 15% OF THE ABOVE BUDGET.
AND CAN ONLY BE UTILIZED FOR ACCEPTABLE TDC ITEMS.
ACTUAL EXPENDITURES MAY DEVIATE NO MORE THAN 10% FROM THE BUDGETED LINE ITEMS
NOTED ABOVE.
MARKETING EXPENSES FOR EVENTS HELD OUTSIDE MONROE COUNTY SHALL NOT BE REIMBURSEDIDIRECT PAID