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FY2014 10/16/2013AMY REAVILIN, CPA CLERK OF CIRCUIT COURT 8 COMPTROLLER MDNROE CWNIY, FLORIDA DATE: October 24, 2013 TO: Lynda Stuart, Office Manager Tourist Development Council ATTN: Maxine Pacini Administrative Assistant FROM: Vitia Fernandez, D.C. At the October 16, 2013, Board of County Commissioner's meeting the Board granted approval and authorized execution of the following items: Item D1 Board granted approval of an Agreement with Pigeon Key Foundation, Inc. to cover the Pigeon Key Solar Hot Water project in an amount not to exceed $4,750, DAC 111, FY 2014 Capital Resources. Item D2 Board granted approval of an Agreement with Pigeon Key Foundation, Inc. to cover the Pigeon Key Saltwater Pool Gate Project in an amount not to exceed $8,500, DAC III, FY 2014 Capital Resources. Item D3 Board granted approval of an Agreement with Key West Art and Historical Society, Inc. to cover the Custom House Second Floor Window Repair project in an amount not to exceed $82,700, DAC I, FY2014 Capital Resources. Item D4 Board granted approval of Cultural Umbrella event Agreements for FY 2014 as per attached spreadsheet totaling $468,068. Item D5 Board granted approval of Fishing Umbrella event Agreements for FY 2014 as per attached spreadsheet totaling $317,500. Item D6 Board granted approval of an Agreement with The Florida Keys History of Diving Museum, Inc. to cover the Dive Museum Exhibit Enhancement project in an amount not to exceed $9,500, DAC N, FY 2014 Capital Resources. Item D7 Board granted approval of an Agreement with City of Key West to cover the Truman Waterfront Park Amphitheater and Public Parking project in an amount not to exceed $2,000,000, DAC I, FY 2014 Capital Resources. Item D8 Board granted approval of an Agreement with City of Marathon to cover the Oceanfront Park Phase 3 A/B /C Restrooms /Fishing Monument/Nature and Fitness Trail project in an amount not to exceed $155,000, DAC III, FY 2014 Capital Resources. Item D9 Board granted approval of an Agreement with Dolphin Research Center, Inc. to cover the DRC Construct Environmental Services Building project in an amount not to exceed $87,388, DAC III, FY 2014 Capital Resources. Item DIO Board granted approval of an Agreement with Dolphin Research Center, Inc. to cover the DRC Replace Fish Freezer Box project in an amount not to exceed $31,699, DAC III, FY 2014 Capital Resources. Item DI I Board granted approval of an Agreement with MRM Key West LLC covering Key West Food and Wine Festival in January 2014 in an amount not to exceed $35,000, DAC I, FY 2014 Event Resources. Item D12 Board granted approval of an Agreement with Key West Business Guild, Inc. covering Key West Pride in June 2014 in an amount not to exceed $25,000, DAC I, FY 2014 Event Resources. Item D13 Board granted approval of an Agreement with Key West Business Guild, Inc. covering Tropical Heat 2014 in August 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D14 Board granted approval of an Agreement with Lower Keys Chamber of Commerce, Inc. covering Big Pine & Lower Keys Nautical Flea Market in January 2014 in an amount not to exceed $15,000, DAC 11, FY 2014 Event Resources. Item D15 Board granted approval of an Agreement with Key West Business Guild, Inc. covering WomenFest Key West 2014 in September 2014 in an amount not to exceed $50,000, DAC I, FY 2014 Event Resources. Item D16 Board granted approval of an Agreement with Domestic Abuse Shelter, Inc. covering No Name Race in January 2014 in an amount not to exceed $7,500, DAC II, FY 2014 Event Resources. Item D17 Approval of an Agreement with Key Largo Merchants Association, Inc. covering Key Largo's Original Music Festival in May 2014 in an amount not to exceed $30,000, DAC V, FY 2014 Event Resources. Item D18 Board granted approval of an Agreement with Key West Half Marathon LLC covering Key West Half Marathon & 5K Run in January 2014 in an amount not to exceed $25,000, DAC I, FY 2014 Event Resources. Item D19 Board granted approval of an Agreement with TRIKW, LLC covering Key West Triathlon and Expo in December 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D20 Board granted approval of an Agreement with BW Promotions Inc. covering Hemingway 5K Sunset Run & Paddle Board Race in July 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D21 Board granted approval of an Agreement with Key Largo Merchants Association, Inc. covering Uncorked — Key Largo & Islamorada Food & Wine Festival in January 2014 in an amount not to exceed $45,000, DAC W, DAC V, FY 2014 Event Resources. Item D22 Board granted approval of an Agreement with Key Largo Merchants Association, Inc. covering Key Largo Stone Crab & Seafood Festival in January 2014 in an amount not to exceed $35,000, DAC V, FY 2014 Event Resources. Item D23 Board granted approval of an Agreement with Lazy Dog Adventures, LLC covering Key West Paddle Board Classic in May 2014 in an amount not to exceed $10,000, DAC 1, FY 2014 Event Resources. Item D24 Board granted approval of an Agreement with Keys Area Interdenominational Resources, Inc. covering Sombrero Beach Run in February-March 2014 in an amount not to exceed $10,000, DAC III, FY 2014 Event Resources. Item D25 Board granted approval of an Agreement with Premiere Racing, Inc. covering Key West Race Week 2014 in January 2014 in an amount not to exceed $100,000, DAC I, FY 2014 Event Resources. Item D26 Board granted approval of an Agreement with Monroe County Commercial Fishermen, Inc. covering Florida Keys Seafood Festival, 9th Annual in January 2014 in an amount not to exceed $25,000, DAC I, FY 2014 Event Resources. Item 27 Board granted approval of an Agreement with Florida Keys Community College and the Letters "FKCC" covering FKCC Swim Around Key West, Swim Meet, and Pentathlon Meet in June - August 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D28 Board granted approval of an Agreement with Mel Fisher Days, Inc. covering Mel Fisher Days in July 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item 29 Board granted approval of an Agreement with Rotary Club of Key Largo Charitable Events, Inc. covering Brew on the Bay in January 2014 in an amount not to exceed $10,000, DAC V, FY 2014 Event Resources. Item D30 Board granted approval of an Agreement with BH/NV Hawk's Cay Property Holdings LLC covering Heroes Welcome Weekend in August 2014 in an amount not to exceed $30,000, DAC III, FY 2014 Event Resources. Item D31 Board granted approval of an Agreement with Phil Peterson's Key West Poker Run, LLC covering Phil Peterson's 42nd Key West Poker Run in September 2014 in an amount not to exceed $120,000, DAC 1, DAC 11, DAC III and DAC IV FY 2014 Event Resources Item D32 Board granted approval of an Agreement with Key West Innkeeper's Association, Inc. covering Key West Holiday Fest in December 2014 in an amount not to exceed $35,000, DAC I, FY 2014 Event Resources. Item D33 Board granted approval of an Agreement with Lazy Lakes, LLC covering Keystock Music Festival in March 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D34 Board granted approval of an Agreement with Petronia St. Neighborhood Association Inc. covering Goombay in October 2014 in an amount not to exceed $25,000, DAC I, FY 2014 Event Resources. Item D35 Board granted approval of an Agreement with Islamorada Chamber of Commerce, Inc. covering Florida Keys Island Fest, 23rd Annual in April 2014 in an amount not to exceed $20,000, DAC IV, FY 2014 Event Resources. Item D36 Approval of an Agreement with Key West Classic Regatta covering Key West Key West Classic Regatta in January- February 2014 in an amount not to exceed $17,000, DAC I, FY 2014 Event Resources. Item D37 Board granted approval of an Agreement with Mote Marine Laboratory, Inc. covering Florida Keys Ocean Festival & Waterfront Craft Show in March 2014 in an amount not to exceed $17,000, DAC I, FY 2014 Event Resources. Item D38 Board granted approval of an Agreement with Mad Dog Mandich Fishing Classic, LLC covering Publix Mad Dog Mandich Fishing Classic in October 2014 in an amount not to exceed $10,000, DAC IV, FY 2014 Event Resources. Item D39 Board granted approval of an Agreement with Theme Runs, Inc. covering Heroes and Villains 5K Run/Walk in October 2014 in an amount not to exceed $10,000, DAC I, FY 2014 Event Resources. Item D40 Board granted approval of a Resolution transferring funds for County cost allocation. RESOLUTION NO. 336-2013 Said Resolution is incorporated herein by reference Item D41 Board granted approval of an Agreement with Key West Film Festival Corporation covering Key West Film Festival Corporation in November 2014 in an amount not to exceed $25,000, DAC I, FY 2014 Event Resources. The electronic copy is attached. cc: County Attorney Finance File CULTURAL EVENT FUNDING CONTRACT /AGREEMENT THIS Agreement is made and entered into by and between Monroe County, Florida, a political subdivision of the state f F rida ( "County "), and Key West Garden Club, Inc. ( "Event Contractor") on this day of , 2013. WHEREAS, the Umbrella organization under contract to the County has recommended to the Monroe County Tourist Development Council ( "TDC "), which has endorsed the recommendation, that certain monies be allocated for promotion of an event by Event Contractor; NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree as follows: 1. Amount County shall pay a sum not to exceed $12,606 (Twelve Thousand, Six Hundred and Six Dollars — TDC District I Funding Allocation) effective October 1, 2013 for promotion and related expenditures, as described in the event budget, attached hereto as Exhibit "D ", for production of the Key West Garden Club 2013 -2014 Seasonal Events between October, 2013 and April, 2014. Of this amount, no more than 30% or $3,542 shall be expended on advertising media placement and production costs line item attributable to in- county placement. No amendments shall be made to Exhibit "D" after approval of agreement. Payment will be made only after Event Contractor submits invoices and support documentation acceptable to the County's Finance Department. The advertising and promotion budget using county funding may be altered as to the individual line items, or components, within 10% of the amount stated for that item or component, without increasing the total dollar amount and without requiring a written amendment to this agreement. The general non - allocated section of an Umbrella event budget shall not exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures and for those budget lines that may require additional funds. Monroe County's performance and obligation to pay under this agreement is contingent upon an annual appropriation by the County. 2. Duties of Event Contractor Event Contractor shall provide promotion and related services as described in the Schedule of Events, Exhibit "C ", attached hereto. All advertising and public relations services or supervision of advertising and public relations will be provided through the contracted agencies of the TDC and County. 3. Invoicing Event Contractor agrees to submit all invoices and support documentation as required by the County's Finance Department rules and policies no later than June 29, 2014 Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices received by the County after June 29, 2014 and the County shall not be obligated to pay for any services provided by Event Contractor under this agreement if documentation as noted above is not received on or before this expiration date. To be eligible for reimbursement, the request for reimbursement and supporting documents (checks, invoices, credit card statements, bank statements, etc.) must show that the items were paid for directly by the same entity named on the contract with the County. 4. Expiration of Agreement This agreement expires on June 29. 2014 and the County shall not be obligated to pay for any services provided by Event Contractor under this agreement if documentation as noted above is not received on or before this expiration date. Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract /D #: 1235 5. Reimbursement to County Event Contractor shall reimburse County for any amount of funds expended by County in connection with an event which does not occur as a result of any act or omission by Event Contractor. 6. Media rights The TDC shall have the right to broadcast, rebroadcast, use, reproduce or transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures and still photographs paid by the County and TDC under this agreement. 7. Ownership All advertising and promotion work performed under the agreement and paid for by the County and TDC shall be the property of the County and TDC, for whatever use and /or disposition the County and TDC may deem appropriate. 8. Indemnification and Hold Harmless The Event Contractor covenants and agrees to indemnify and hold harmless and defend Monroe County, its officers, employees and agents including the Tourist Development Council and Visit Florida Keys from any and all claims for bodily injury (including death), personal injury, and property damage (including property owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees) which arise out of, in connection with, or by reason of the services provided by Event Contractor, or other activities and funding associated with this agreement, except those losses or damages caused by County or its agents. 9. Ethics Clause The Event Contractor warrants that it has not employed, retained or otherwise had act on its behalf, any former County office or employee in violation of Section 2 or Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10 -1990. For breach or violation of the provision the County may, at its discretion terminate this agreement without liability and may also, at its discretion, deduct from the agreement or purchase price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration paid to the former or present County officer or employee. 10. Claims and Venue Event Contractor agrees to notify County immediately of any claims suits, or action made against the Event Contractor that is related to the activity under this agreement, and will cooperate with County in the investigation arising as a result of any action, suit, or claim related to this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall be in Monroe County, Florida. 11. Severability If any provision of this agreement shall be held by a Court of competent jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law. 12. Governing Law/Venue This agreement shall be governed by and construed in accordance with the laws of the State of Florida applicable to contracts made and to be performed entirely in the State. In the event that any cause of action or administrative proceeding is instituted for the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida. This agreement shall not be subject to arbitration. Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract /D #. 1235 2 13. Accounting and Records Event Contractor shall maintain records pursuant to generally accepted accounting principles for four (4) years after the event and shall permit County and its agents and employees access to said records at reasonable times. 14. Termination of Agreement County may terminate this agreement without cause by providing written notice to Event Contractor, through its officer, agent, or representative, no less than sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor, through its officer, agent or representative, notice at least seven (7) days prior to the effective date of the termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non - acceptance of delivery. 15. Public Entities Crimes A person or affiliate who has been placed on the convicted vendor list following a conviction for public entity crime may not submit a bid on a contract to provide any goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a period of 36 months from the date of being placed on the convicted vendor list. 16. Lo o: Logo Usage guidelines are attached to this contract as Exhibit "B ". All promotional literature and display advertising must display the "Florida Keys & Key West Come As You Are" logo /trademark (as per attached logo sample). This logo /trademark was adopted by the TDC and County in April, 2010. In- County Loao The logo that includes the "Monroe County Tourist Development Council' designation is to be utilized on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters, banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood with Tinsley Advertising at 305 - 856 -6060. Out of County Logo The logo that does NOT include the "Monroe County Tourist Development Council' designation is to be utilized in out -of- county newspapers and magazines, brochures, postcards, pamphlets, programs, posters, and digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood at Tinsley Advertising at 305 - 856 -6060. 17. Permits The Event Contractor will secure all required permits, licenses and shall pay all appropriate business taxes. Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID #. 1235 3 18. Assignment The Event Contractor shall not assign, transfer, convey, sublet or otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to execute such agreement to any person, company or corporation without prior consent of the County. 19. Modification Any changes to this contract may be made only by written mutual agreement, recommended by the TDC and approved by the County. 20. Non Occurrence of Event The Event Contractor shall give written notice to the Monroe County Tourist Development Council if it is found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the event does not take place for any reason under control of Event Contractor, then Event Contractor agrees to refund to the County any amounts already paid to them under this agreement, and relieve the County from any further payments. 21. Laws and Regulations Any and all services, materials and equipment shall comply fully with all Local, State and Federal laws and regulations. 22. Taxes The County and TDC are exempt from Federal Excise and State of Florida Sales Tax 23. Finance Charges The County and TDC will not be responsible for any finance charges. 24. Relation of County/TDC It is the intent of the parties hereto that the Event Contractor shall be legally considered as an independent contractor and that neither it nor its employees shall, under any circumstances, be considered servants or agents of the County and TDC, and the County and TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, its employees or agents, resulting in either bodily or personal injury or property damage to any individual, firm or corporation. 25. Disclosure The Event Contractor shall be required to list any or all potential conflicts of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise, direct or indirect, involving any client's interest which may conflict with the interest of the County and TDC. 26. Compliance with Laws - Nondiscrimination The Event Contractor, shall comply with all federal, state and local laws and ordinances applicable to the work or payment for work thereof, and shall not discriminate on the grounds of race, color, religion, sex, age or national origin in the performance of work under this agreement. This agreement shall be subject to all federal, state and local laws and ordinances. 27. Security Protection The Event Contractor agrees to provide adequate security for the event. No TDC funds will be used for this purpose. 28. Authority Each of the signatories for the Event Contractor below certifies and warrants that: a) The Event Contractor's name in the agreement is the full name as designated in its corporate Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID #: 1235 S charter, and b) they are empowered to act and execute the agreement for the Event Contractor and c) this agreement has been approved by the Event Contractor's governing board. 29. Miscellaneous As used herein, the terms "contract" and "agreement" shall be read interchangeably. 30. Breach and Penalties The parties agree to full performance of the covenants contained in this agreement, and the County reserves the right at its discretion, provided such breach is material, to terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms or negligent performance of the agreement terms by the Event Contractor. 31. Notice Any notice required or permitted under this agreement shall be in writing and hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt requested to the following: For Grantee: Sue Sullivan 1210 Watson Street Key West, FL 33040 For Grantor: Lynda Stuart Monroe County Tourist Development Council 1201 White Street, Suite 102 Key West, FL 33040 And Cynthia Hall, Asst. County Attorney P.O. Box 1026 Key West, FL 33041 -1026 32. Force Majeure The Event Contractor shall not be liable for delay in performance or failure to perform in whole or in part, the services due to the occurrence of any contingency beyond its control or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must furnish evidence of the causes of such delay or failure. County shall not pay for any services or activities, promotional or otherwise, connected with an event produced after the date(s) described in paragraph 1. 33. Entire Agreement The parties agree that the agreement above constitutes the entire agreement between the County and Event Contractor. REMAINDER OF PAGE INTENTIONALLY LEFT BLANK Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID #: 1235 5 Ir IN WITNESS WHEREOF, the parties have executed this agreement, effective the day and year first , Clerk Board of County Commissioners of Monroe County ;r e Deputy Clerk (CORPORATE SEAL) Attest: By Secretary Print Name M Key West Garden Club, Inc. .. 5 _A9 Print 7t Date: - J 0 OR TWO WITNESSES (only necessary when President does NOT sign) (1) Print Name Date: Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID#. 1235 ( _ ° _;� o f=- - - C Print Name �o 0 Date: � s. CD Q _ a% r_ MONROE COUNTY ATTORN Y A99ROVER AS TO FIDRW.j YNTHIA L. HALL ASSISTANT COUNTY ATTORNEY Date � -.go = �_ :s 21 EXHIBIT A Acceptable Event Marketing Expenses for Cultural Events Within the Cultural Umbrella events funding category, the allocation received by the Event Contractor is to be spent on the list of items that have been approved. Only the TDC expenses listed below may be included in the proposed budget. The following are the only acceptable expenses: Media Placement & Production Costs Newspapers and magazines (inserts will also be considered); radio; and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Digital advertising links may go to the event website. The TDC Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you by the Monroe County Tourist Development Council ". No payment will be made for development or operations (hosting) of websites. No more than 30% of the Media Placement and Production Costs line item shall be expended on advertising media costs attributable to in- county placement. Promotional Signs Posters and banners (hanging and displayed outdoors). Promotional Items T -shirts and hats *. *Sales /Resale of TDC funded items: Items funded, including creative and resulting work product, by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not be sold. Direct Mail Promotions Brochures /postcards and pamphlets including postage /shipping. This is a direct mail promotional brochure /postcard /pamphlet utilized for pre -event advertising. Programs /Play Bills TDC will pay up to fifty percent (50 %) of the cost of production and printing of an event program /play bills showing scheduled activities and information on the event, as outlined in contract budget. Public Relations MR): Print and electronic public relations materials for distribution to media, such as, but not limited to, press releases, public service announcements, photography and videography as approved by the public relations agency of record. Only permissible PR material produced by the TDC agency of record and /or a professional public relations agency shall be acceptable. In -House Production: In -house production of any permissible expenditure will not be considered for reimbursement. Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing expenditures that highlight the special event versus the regular programming of a business, organization or the facility. Amendments to Contract Budgets No amendments to the line item budget will be permitted after the contract has been reviewed and approved. Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID #. 1235 7 EXHIBIT B Logo /Acknowledgement Usage Guidelines For Cultural Events Color ads four (4) color processing printing Black & white ads shall include the Florida Keys and Key West logo in high resolution Use on all printed material as listed under the Acceptable Event Marketing Expenses list TV: logo must appear at the conclusion of commercial Hats and t- shirts: must carry the "The Florida Keys & Key West' logo Radio Advertising No logo is required. All radio announcements must say "Brought to you by the Monroe County Tourist Development Council' In- County Logo The logo below indicating the "Monroe County Tourist Development Council' designation is to be utilized on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters, banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood with Tinsley Advertising at 305 - 856 -6060. The FloriddKeys Key A come as you are MONROE COUNTY TOURIST DEVELOPMENTCOUNCIL Out -of- County Logo The logo below that does NOT include the "Monroe County Tourist Development Council' designation is to be utilized out -of- county newspapers and magazines, brochures, postcards, pamphlets, programs, posters, and digital advertising on websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood at Tinsley Advertising at 305 - 856 -6060. Te FloriddKeys & Key A come as you are Key West Garden Club 2013 -2014 Seasonal Events Cultural Umbrella Funding FY 2014 Contract ID #: 1235 EXHIBIT C MONROE COUNTY TOURIST DEVELOPMENT COUNCIL CULTURAL UMBRELLA SCHEDULE OF ACTIVITIES FISCAL YEAR 2014 EVENT NAME: Kev West Garden Club 2013 -2014 Seaonal Events List scheduled event activities in Monroe County in date order * ( must match page 9) Activity Month Event Occurs Num ber of Days Horticulture LectureSeries Jan., Feb, 2 Educational Sessions Lectures Oct- April 7 Garden Tours April 2 Fall Plant and Art Sale Nov 2 *If part of your funding request for this fiscal year is to promote event activities taking place in the next fiscal year (pre - promotion), then the following rules will apply: 1. Pre - promotion is only allowed for an event taking place during the months of October and November. If your event takes place after that, you must apply for funding in the next fiscal year. 2. All pre - promotion funding MUST be spent prior to September 30 of the fiscal year you are funded in. (For example: If pre - promotion is for a November 7 event, you must place that ad and spend the money prior to September 30th.) Monroe County Tourist Development Council Cultural Umbrella Application FY 2014 EXHIBIT D CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2014 APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING APPLICATION SHOWING THE ALLOWABLE MARKETING EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT D) AFTER BOCC APPROVAL OF AGREEMENT Key West Garden Club 2013 -2014 Seasonal Events EVENT NAME *MEDIA PLACEMENT & PRODUCTION COST: ( Only 30% of this line item may be spent on in-county advertisin $11,806 PROMOTIONAL SIGNS: $400 PROMOTIONAL ITEMS: $0 DIRECT MAIL PROMOTIONS: $0 PROGRAMS /PLAY BILLS: $0 PUBLIC RELATIONS: $0 **GENERAL NON - ALLOCATED: $400 TOTAL $12,606 *No more than 30% of the Media Placement and Production Costs line item shall be expended on advertising media costs attributable to in- county placement (see Exhibit A of Application). **The General Non - Allocated line item should not exceed 15% of the total funding allocation, and may only be utilized for acceptable event marketing expenses (see Exhibit A of application). Actual expenditures may deviate no more than 10% from the budgeted line items noted above. TDC will only consider reimbursement of permissible marketing expenditures that highlight the special event versus the regular programming of a business, organization or the facility.