FY2014 11/20/2013AMY HEAVILIN, CPA
CLERK OF CIRCUR COURT &COMPTROLLER
MoxnoE caUxrr, FLORIDA
DATE: December 20, 2013
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN: Maxine Pacini
Administrative Assistant
FROM: Vitia Fernandez, D. C.
At the November 20 2013, Board of Co nt Commissioner's meeting the Board granted approval and
authorized execution of the following ite
Item H 1 The Board discussed the approval of an Agreement with Hall of Fame
Committee of UM, Inc. covering University of Miami Sports Hall of Fame Celebrity Dolphin
Tournament in June 2014 in an amount not to exceed $40,000, DAC IV, FY 2014 Event
Resources. After discussion, a motion was made by Commissioner Neugent and seconded by
Commissioner Carruthers to grant approval of the item. Motion carried unanimously.
Item H2 Board granted approval of an Agreement with New Orleans House of Key
West, Inc. covering New Year's Eve Shoe Drop in December 2014 in an amount not to exceed
$10,000, DAC I, FY 2014 Event Resources.
Item H3 Board granted approval of an Agreement with Key West Tourist
Development Association, Inc. covering Fantasy Fest in October 2014 in an amount not to
exceed $30,000, DAC III, FY 2014 Event Resources.
Item H4 Board granted approval of an Agreement with Key West Tourist
Development Association, Inc. covering Fantasy Fest in October 2014 in an amount not to
exceed $15,000, DAC IV, FY 2014 Event Resources.
Page 1
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Item H5 Board granted approval of an Agreement with Lower Keys Chamber
of Commerce, Inc. covering Underwater Music Festival, 30th Annual in July 2014 in an
amount not to exceed $15,000, DAC I1, FY
2014 Event Resources.
Item H6 Board granted approval of an Agreement with Bauer Restaurant, Inc.
covering Key West Songwriters Festival in April -May 2014 in an amount not to exceed
$100,000, DAC I, FY 2014 Event Resources.
Item H7 Board granted approval of an Agreement with University of Florida
Alumni Association, Inc., Key West Gator Club covering Southernmost Marathon & Half in
October 2014 in an amount not to exceed $17,000, DAC I, FY 2014 Event Resources.
Item H8 Board granted approval of an Agreement with Key Largo Baptist
Church covering Key Largo Bridge Run in November 2014 in an amount not to exceed
$15,000, DAC V, FY 2014 Event Resources.
Item H9 Board granted approval of an Agreement with Bogart Film Festival,
LLC covering Humphrey Bogart Film Festival in May 2014 in an amount not to exceed
$40,000, DAC V, FY 2014 Event Resources.
Item H10 Board granted approval of an Agreement with Conch Foundation of the
Upper Keys, Inc. covering Conch Scramble "on the water" Charity Golf Tournament in
September 2014 in an amount not to exceed $20,000, DAC IV, FY 2014 Event
Resources.
Item HI I Board granted approval of an Amendment with Interselect, Inc. d.b.a.
Burdines Waterfront to revise name of organization to reflect d.b.a Burdines Waterfront, and
revise name of event from the 13th Annual Dolphin & Blackfin Tuna Fun Fishing
Tournament to the 13th Annual Burdines Fun Fishing Tournament.
Item H12 Board granted approval of an Agreement with sunrise Rotary Foundation of Key
West, Inc. covering Key West Brewfest in August- September 2014 in an amount not to exceed
$17,000, DAC 1, FY 2014 Event Resources.
Item H13 Board granted approval of a Turnkey Event Agreement with Key West
Tourist Development Association, Inc. covering Fantasy Fest in October 2014 in an amount
not to exceed $140,000, DAC I, and DAC II, FY 2014 Event Resources.
Item H14 Board granted approval of a Destination Agreement with Friends of the Pool,
Inc. covering Islamorada Swim for Alligator Lighthouse, 2nd Annual in September 2014 in an
amount not to exceed $30,000, DAC IV, FY 2014 Event Resources.
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Item H15 Board adopted the following Resolution transferring funds from DAC III,
FY2014 Advertising Resources to DAC III, FY 2014 Event Resources.
RESOLUTION NO. 379-2013
Said Resolution is incorporated herein by reference
Item H16 Board granted approval of a Destination Agreement with Powerboat PI USA,
LLC covering Marathon Grand Prix of the Sea in September 2014 in an amount not to exceed
$30,000, DAC III, FY 2014 Event Resources.
Item H17 Board granted approval of one "At Large" appointment (Steve
Estes) to the Tourist Development Council District II Advisory Committee.
The electronic copy is attached.
cc: County Attorney
Finance
File
Page 3
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Destination Event Agreement
, THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the st t �f Florida U `Coun#N "), and Lower Keys Chamber of Commerce, Inc. ( "Event
Contractor ") on this 7 - aay of NOV'- dew , 2013.
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as follows:
1. The County agrees to pay up to $15,000 (Fifteen Thousand Dollars - TDC District II
Funding Allocation) for Underwater Music Festival, 30 Annual in July, 2014 from tourist
development tax funds (see Exhibit "C "). Of this amount, no more than 10% or $1,500 of the total
allocated funds shall be expended on advertising media costs attributable to in- County placement. The
general non - allocated section of an event budget shall not exceed 15% of the total budget and
may be utilized for unforeseen permissible expenditures and for those budget lines that may
require additional funds. No amendments shall be made to Exhibit "C" after approval of
contract. A list of Acceptable Event Marketing Expenses is attached to the agreement as Exhibit
" "
2. Scope of Services The Event Contractor agrees to provide the County with an event as
specified below:
a). A one (1) day underwater music festival at Looe Key Reef
3. All advertising and public relations services or supervision of advertising and public
relations will be provided through the contracted agencies of the Tourist Development Council (TDC)
and County. The agencies of record shall receive payment for work in progress upon submission of
documented invoices associated with the event.
4. Invoicing Event Contractor agrees to submit all invoices and support documentation as
required by the County's Finance Department rules and policies no later than September 29, 2014
Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for
any invoices received by the County after September 29, 2014 and the County shall not be
obligated to pay for any services provided by Event Contractor under this agreement if documentation
as noted above is not received on or before this expiration date. To be eligible for reimbursement, the
request for reimbursement and supporting documents (checks, invoices, credit card statements, bank
statements, etc.) must show that the items were paid for directly by the same entity named on the
contract with the County.
5. Expiration of Agreement This agreement expires on September 29, 2014 and the County
shall not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this expiration date.
6. Duties of Event Contractor Event Contractor shall provide promotion and related services
as described in the Schedule of Events, Exhibit "C ", attached hereto. All advertising and public relations
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
services or supervision of advertising and public relations will be provided through the contracted
agencies of the TDC and County.
7. ` Accounting and Records Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
8. Modification Any changes to this contract may be made only by written mutual
agreement, recommended by the TDC and approved by the County.
9. Reimbursement to County Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
10. Breach and Penalties The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
11. Non Occurrence of Event The Event Contractor shall give written notice to the Monroe
County Tourist Development Council if it is found necessary to cancel an event. The notice shall contain
the reason for the cancellation. If the event does not take place for any reason under control of Event
Contractor except for those reasons in paragraph 21, then Event Contractor agrees to refund to the
County any amounts already paid to them under this agreement, and relieve the County from any further
payments.
12. Claims and Venue Event Contractor agrees to notify County immediately of any claims
suits, or action made against the Event Contractor that is related to the activity under this agreement,
and will cooperate with County in the investigation arising as a result of any action, suit, or claim related
to this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the
laws of the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall be in Monroe
County, Florida.
13. Indemnification and Hold Harmless The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the Tourist Development Council and Visit Florida Keys from any and all claims for bodily injury
(including death), personal injury, and property damage (including property owned by Monroe County)
and any other losses, damages, and expenses (including attorney's fees) which arise out of, in
connection with, or by reason of the services provided by Event Contractor, or other activities and
funding associated with this agreement, except those losses or damages caused by County or its
agents.
14. Permits The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
15. Taxes The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax.
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
2
16. Finance Charges The County and TDC shall not be responsible for any finance charges.
17. ' Relation of County/TDC It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent Event Contractor and that neither it nor its employees
shall, under any circumstances, be considered employees, servants or agents of the County and TDC
and the County and TDC shall at no time be legally responsible for any negligence on the part of said
Event Contractor, its employees or agents, resulting in either bodily or personal injury or property
damage to any individual, firm, or corporation.
18. Disclosure The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
19. Assignment The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior consent of the County.
20. Compliance with Laws - Nondiscrimination The Event Contractor, shall comply with all
federal, state and local laws and ordinances applicable to the work or payment for work thereof, and
shall not discriminate on the grounds of race, color, religion, sex, age, or national origin in the
performance of work under this agreement. This agreement shall be subject to all federal, state, and
local laws and ordinances.
21. Force Maieure The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply
of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must
furnish evidence of the causes of such delay or failure. County shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s) described in
paragraph 1 and Scope of Services.
22. Governing LawNenue This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida.
This agreement shall not be subject to arbitration.
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
3
23. Security Protection The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
' 24. ' Ownership : All advertising and promotion work performed under the agreement and paid
for by the County and TDC shall be the property of the County and TDC, for whatever use and /or
disposition the County and TDC may deem appropriate.
25. Media rights The TDC shall have the right to broadcast, rebroadcast, use, reproduce or
transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures
and still photographs paid by the County and TDC under this agreement.
26. Logo Logo Usage guidelines are attached to this contract as Exhibit "B ". All
promotional literature and display advertising must display the "Big Pine and Florida's Lower Keys"
logo /trademark (as per attached logo sample). This logo /trademark was adopted by the TDC and
County in April, 2010.
27. Severability If any provision of this agreement shall be held by a Court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
28. Authori : Each of the signatories for the Event Contractor below certifies and warrants
that: a) The Event Contractor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and c)
this agreement has been approved by the Event Contractor's governing board.
29. Ethics Clause The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County office or employee in violation of Section 2 or
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration paid to the
former or present County officer or employee.
30. Public Entities Crimes A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for CATEGORY TWO for a period of 36 months from the
date of being placed on the convicted vendor list.
31. Laws and Regulations Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
32. Termination of Agreement County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent, or representative, no less than
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
4
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
33. Notice Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Grantee: Susan Miller
Lower Keys Chamber of Commerce
PO Box 430511
Big Pine Key, FL 33043
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 -1026
34. Miscellaneous As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
35. Entire Agreement The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
REMAINDER OF PAGE INTENTIONALLY LEFT BLANK
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
5
IN WITNESS WHEREOF, the parties hmft hays executed this agreerrrent the day and year firer above
written.
Amy Hamlin, Clerk
TE SEAL)
By.
Secretary
Print Name
Dabs:
Board of County Commissioners
of Monroe County
W ' R ' VA, 4W /
Lower Keys Clamber of Commerc% Inc.
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Print Name
Date:
OR TWO VWNESSES (only necessary when President does NOT sign)
(1
Print Nam:
Date:
Underwater Music Festival
Damon Event: FY 2014
Contract It*. 1267
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MONROE COUNTY ATTORNEY
APPROVED AS TO FORM:
C HRIFnIU91 • TY ATTORNEY
8
EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non - allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. There cannot be more than a 10% deviation from the approved line item
budget. The following are the only acceptable expenses:
Media Placement & Production Costs Newspapers and magazines (inserts will also be considered);
radio; and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Digital advertising links may go to the event website. The TDC
Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio
advertising does not require the logo but all radio announcements must say "Brought to you by the
Monroe County Tourist Development Council ". No more than 10% of the total allocated funds shall be
expended on advertising media costs attributable to in- County placement.
Promotional Signs Posters and banners (hanging and displayed outdoors).
Promotional Items T -shirts and hats *.
*Sales /Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions Brochures, postcards and pamphlets including postage /shipping. This is a
direct mail promotional brochure /postcard /pamphlet utilized for pre -event advertising.
Programs TDC will pay up to fifty percent (50 %) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined in contract budget.
Public Relations MR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and /or a professional public relations agency shall be acceptable.
In -House Production: In -house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
7
EXHIBIT B
Logo /Acknowledgement Usage Guidelines For District II Destination Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must carry the "Big Pine and Florida's Lower Keys" logo
Radio Advertising No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In- County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in- County print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council ". To seek approval, clarification and /or logo in electronic
format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood with Tinsley Advertising at 305-
856 -6060.
B ig P ineKe y . . and Flonds Lower eys
MONROE COUNTY TOUIUff DEVELOPMENT COUNCIL
Out -of- County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out -of- County newspapers and magazines, brochures, postcards, pamphlets, programs,
posters, and digital advertising on websites, website links, pre roll video, banners, mobile and email
blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development
Council ". To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Jessica
Taylor -Smith or John Underwood at Tinsley Advertising at 305 - 856 -6060.
B igPineKey
and Flonda's Lr�vver Keys
Underwater Music Festival
Destination Event: FY 2014
Contract ID #: 1267
8
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2014
Applicant is advised prior to completing this budget to refer to Exhibit A of the Sample
Contract showing the Allowable Marketing Expenses. This can be found online at:
hftp://fl-monroecounty.civicplus.com/index.aspx?nid=328
THERE WILL BE NO AMENDMENTS TO THIS BUDGET {EXHIBIT C} AFTER BOCC APPROVAL OF AGREEMENT
30 Annual Underwater Music Fes tival
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST:
$6,900.00
PROMOTIONAL SIGNS:
$200.00
PROMOTIONAL ITEMS:
$700.00
DIRECT MAIL PROMOTIONS:
$
PROGRAMS
$
PUBLIC RELATIONS:
$5,500.00
*GENERAL NON - ALLOCATED:
$1,700.00
TOTAL
$15,000.00
*The General Non - Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in- county placement.