01/16/2014 AgreementAMY REAVILIN, CPA
CLERK OF CIRCUIT COURT &COMPTROLLER
AIOINtOE COUNTY, FLORIDA
DATE: January 29, 2014
TO: Peter Horton,
Director of Airports
ATTN.• Judy Layne, Senior Coordinator
Airport Grants and Finance
FROM: Vitia Fernandez, D.C.
At the January 16`h, 2014, Boaid-o"fCounty Commissioners meeting; -the Board granted approval
and execution of Item C8 Agreement between Sixel Consulting Group, Inc. and Monroe County for Air
Service Development at The Key West International Airport.
Enclosed is a duplicate original of the above -mentioned for your handling. Should you have any
questions, please feel free to contact our office.
cc: County Attorney (w/o documents)
Finance
File/
500 Whitehead Street Suite 101, PO Box 1980, Key West, FL 33040 Phone: 305-295-3130 Fax: 305-295-3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305-289-6027 Fax: 305-289-6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852-7145 Fax: 305-852-7146
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Sixel Consulting Group, Inc.
KEY WEST INTERNATIONAL AIRPORT
AIR SERVICE DEVELOPMENT AGREEMENT
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Sixel Consulting Group, Inc.
497 Oakway Road, Suite 220
Eugene, OR 97401
541-341-1601 (office) /541-341-1603 (fax)
Contact:
Mark Sixel
541-341-1601 (office)
mark@sixelconsulting.com JAN 28 2014
BY:
December 6, 2013
Sixel Consulting Group, Inc.
Consultina Costs:
Airline Meetings:
Conference Meetings:
Community Visit :
Expenses
A. Airline Headquarters Meeting and Presentation:
$25,000
2 (two) included
4 (four) per conference included
initial 1 (one) included
Included in lump sum
Airline headquarters meetings may include elements of the following tasks, or others not listed, based on
Consultant recommendations and specific airline requests:
1. Determine and map the Airport's catchment area, providing specific demographics of the area
including, but not limited to, population growth/decline, unemployment and economic background
information.
2. Analyze passenger traffic and revenue and average fare data to/from Airport over the prior six -year
period. Consultant will analyze seasonality, day of week and time of day demand for local traffic over
the prior two-year period.
3. At Airports request, Consultant can contact targeted airline on behalf of Airport and arrange
headquarters meeting or Airline visit to Key West.
4. Travel with Airport to airline headquarters or travel to Key West for Airline meeting as required.
5. Provide follow-up information as desired by airline that is requested as a direct result of information
provided by Consultant, at the discretion of Consultant.
b. Provide other pertinent information not specified above that Consultant deems necessary to complete
this section of proposal.
Key West International Airport
Air Service Development Contract
Sixel Consulting Group, Inc.
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Sixel Consulting Group, Inc.
B. Air Service Development Conference Meetings:
Air service development conference meetings may include elements of the following tasks, or others not
listed, based on Consultant recommendations and specific airline requests:
1. Assist in Requesting Meetings: Consultant can work with Airport to develop list and rank airline meetings
requests and will, if directed by Airport, make the requests directly to conference organizer(s). Consultant
will also contact directly any airlines for which meetings were requested by Airport, but not requested by
airline to encourage airline to schedule meetings within conference meeting times or, at the request of
Airport, work to set up a meeting outside regular conference meeting times.
2. Market Study: Consultant can prepare a market overview for Airport, including airport catchment area
(with affiliated demographic data), passenger traffic data (including passengers, revenue, fares, yields,
carrier shares, segments and growth details), the competitive makeup (of airlines serving the airport and
regional airports with their levels of service) and market details (top employers, economic indicators and
colleges).
3. Analysis of Targeted Airline: Consultant can perform an analysis of existing Targeted Airline service at the
airport using existing DOT data and Sixel Consulting Group's proprietary estimates of revenue, costs, load
factors, fares, profits, etc. and a benchmarking of those profit and loss results against all other airports in
Targeted Airline's network.
4. Route Analysis: Consultant can identify all routes of interest including additional flights on existing routes,
new flights to existing Targeted Airline focus cities, new flights to new focus cities and flights to existing
Targeted Airline spokes.
5. Representation: Consultant can prepare a presentation and present with Airport at Conference(s).
C. COMMUNITY VISITS / PRESENTATIONS
Prepare information to be used in meetings with community leaders detailing results of studies, grant
strategies and support or other information needs as requested by Airport. Travel to Key West to present
information to community.
Key West International Airport
Air Service Development Contract
Sixel Consulting Group, Inc.
3
Sixel Consulting Group, Inc.
3. CONTRACT PERIOD / OTHER STIPULATIONS
This contract will be valid for twelve months beginning December 15, 2013 and ending December 14, 2014.
4. SIGNATURES
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed this '� day of
/ ja rq 2014.
Witnesses
BOARD OF COUNTY COMMISSIONERS OF MONROE
COUNTY, FLORIDA
By:
Mayor Sylvia Murphy
SIXEL CONSULTING
By: '-'k lc E L-
Title
This document w prepared and approved as to form by:
Pedro J. Mer do, Esq.
Assistant County Attorney
Florida Bar No.: 0084050
P.O. Box 1026
Key West, FL 33041-1026
(305) 292-3470
Key West International Airport
Air Service Development Contract
Sixel Consulting Group, Inc.
JAN 28 2014
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