FY2015 10/17/2014w
AMY HEAVILIN, CPA
CLERK OF CIRCUIT COURT & COMPTROLLER
MONROE COUNTY, FLORIDA
DATE: November 20, 2014
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN.• Kelly
Administrative Assistant
FROM: Lindsey Ballard, D. C.
At the October 17, 2014, Board of County Commissioner's meeting the Board granted approval and authorized
execution of the following items:
Item D2 Agreement with Mote Marine Laboratory, Inc. to cover the Mote Coral Reef Restoration Key
West Waters in an amount not to exceed $54,000, DAC I, FY 2015 Capital Resources.
Item D3 Agreement with Mote Marine Laboratory, Inc. to cover the Mote Coral Reef Restoration Lower
Keys Waters in an amount not to exceed $54,000, DAC II, FY 2015 Capital Resources.
Item D4 Agreement with City of Key West to cover the Vietnam Veteran's Memorial Project in an
amount not to exceed $243,475, DAC I, FY 2015 Capital Resources.
Item D5 Agreement with The Studios of Key West, Inc. to cover the Scottish Rite Masonic Center
Renovation Phase II in an amount not to exceed $300,000, DAC I, FY 2015 Capital Resources.
Item D6 Agreement with Florida Keys History of Diving Museum, Inc. to cover the History of Diving
Museum Improving Museum Sustainability in an amount not to exceed $5,691, DAC IV, FY 2015 Capital
Resources.
Item D7 Agreement with Dolphin Research Center, Inc. to cover the DRC Renovate Fish House Building
in an amount not to exceed $57,500, DAC III, FY 2015 Capital Resources.
Item D8 Agreement with The Mel Fisher Maritime Heritage Society, Inc. to cover the Mel Fisher
Maritime Museum Life Safety and Security Improvements in an amount not to exceed $6,308, DAC I, FY 2015
Capital Resources.
Item D9 Agreement with Dolphin Research Center, Inc. to cover the DRC Construct Welcome Center
Building in an amount not to exceed $421,700, DAC III, FY 2015 Capital Resources.
Item D 10 Agreement with Key West Art and Historical Society, Inc. to cover the Custom House Plumbing
Repairs and Upgrades in an amount not to exceed $19,100, DAC 1, FY 2015 Capital Resources.
500 Whitehead Street Suite 101, PO Box 1980, Key West FL 33040 Phone: 305- 295 -3130 Fax: 305 - 295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305- 289 -6027 Fax: 305- 289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax: 305 - 852 -7146
Item D11 Agreement with Dolphin Research Center, Inc. to cover the DRC Construct Animal Care &
Training Office Building in an amount not to exceed $48,120, DAC 111, FY 2015 Capital Resources.
Item D12 Agreement with Key West Players, Inc. to cover the Waterfront Playhouse AC Replacement,
Awning and Lighting Upgrade in an amount not to exceed $171,000, DAC I, FY 2015 Capital Resources.
Item D13 Approval of Cultural Umbrella event agreements for FY 2015 as per attached spreadsheet totaling
$529,501.
Item D14 Approval of Fishing Umbrella event agreements for FY 2015 as per attached spreadsheet totaling
$325,800.
Item D15 Agreement with City of Marathon to cover the Marathon Oceanfront Park Phase 5 — Boardwalk
in an amount not to exceed $45,900, DAC III, FY 2015 Capital Resources.
Item D16 Agreement with Pigeon Key Foundation, Inc. to cover the Pigeon Key Gang Quarters Window
Repairs in an amount not to exceed $3,400, DAC III, FY 2015 Capital Resources.
Item D17 Agreement with Pigeon Key Foundation, Inc. to cover the Pigeon Key Gang Quarters Bathroom
Repairs in an amount not to exceed $18,000, DAC II1, FY 2015 Capital Resources.
Item D18 Approval is requested to waive policies and bid process and enter into a contract with The
Ameurop Group, Inc. who is the only entity that provides multilingual tourist assistance for 24 hours; 7 days a
week; 365 days a year. The Ameurop Group, Inc. provides live assistance through to 1- 800 -771 -KEYS and
provides a monthly detailed report.
Item D 19 Agreement with Greater Marathon Chamber of Commerce, Inc. covering Original Marathon
Seafood Festival in March 2015 in an amount not to exceed $50,000, DAC I11, FY 2015 Event Resources.
Item D20 Agreement with Domestic Abuse Shelter, Inc. covering No Name Race in January 2015 in an
amount not to exceed $7,500, DAC 1I, FY 2015 Event Resources.
Item D21 Approval of a Turnkey Event Agreement with Premiere Racing, Inc. covering Key West Race
Week 2015 in January 2015 in an amount not to exceed $120,000, DAC I, FY 2015 Event Resources.
Item D22 Agreement with MRM Key West LLC covering Key West Food and Wine Festival in January-
February 2015 in an amount not to exceed $25,000, DAC 1, FY 2015 Event Resources.
Item D23 Agreement with Key West Half Marathon LLC covering Key West Half Marathon & 5K Run,
17th Annual in January 2015 in an amount not to exceed $35,000, DAC I, FY 2015 Event Resources.
Item D24 Agreement with Islamorada Chamber of Commerce, Inc. covering Florida Keys Island Fest, 24th
Annual in March 2015 in an amount not to exceed $20,000, DAC N, FY 2015 Event Resources.
Item D25 Agreement with Key Largo Merchants Association, Inc. covering Key Largo Stone Crab &
Seafood Festival in January 2015 in an amount not to exceed $30,000, DAC V, FY 2015 Event Resources.
500 Whitehead Street Suite 101, PO Box 1980, Key West FL 33040 Phone: 305 - 195 -3130 Fax. 305 - 295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305 - 289 -6027 Fax: 305- 289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax: 305- 851 -7146
Item D26 Agreement with Key Largo Merchants Association, Inc. covering Uncorked - Key Largo &
Islamorada Food & Wine Festival in January 2015 in an amount not to exceed $40,000, (DAC IV = $20,000,
DAC V = $20,000), FY 2015 Event Resources.
Item D27 Agreement with Steele Blades, Inc. covering Miss Gay Southernmost USofA in March 2015 in an
amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item D28 Agreement with Lower Keys Chamber of Commerce, Inc. covering Big Pine & Lower Keys 11th
Annual Nautical Flea Market in January 2015 in an amount not to exceed $15,000, DAC II, FY 2015 Event
Resources.
Item D29 Agreement with Rotary Club of Key Largo Charitable Events, Inc. covering Brew on the Bay in
January 2015 in an amount not to exceed $10,000, DAC V, FY 2015 Event Resources.
Item D30 Agreement with Monroe County Commercial Fishermen, Inc. covering Florida Keys Seafood
Festival, 10th Annual in January 2015 in an amount not to exceed $17,000, DAC I, FY 2015 Event Resources.
Item D31 Agreement with Florida Powerboat Club, Inc. covering Winter Poker Run & Regatta 2015 -
Marathon, 14th Annual in January 2015 in an amount not to exceed $30,000, DAC I11, FY 2015 Event Resources.
Item D32 Agreement with Florida Powerboat Club, Inc. covering Miami Boat Show Poker Run to
Islamorada 2015, 20th Annual in February 2015 in an amount not to exceed $10,000, DAC N, FY 2015 Event
Resources.
Item D33 Agreement with Keys Area Interdenominational Resources, Inc. covering Sombrero Beach Run
in March 2015 in an amount not to exceed $20,000, DAC III, FY 2015 Event Resources.
Item D34 Agreement with CI Management Group Inc. covering Jimmy Johnson National Billfish
Championship in March 2015 in an amount not to exceed $15,000, DAC V, FY 2015 Event Resources.
Attached is a duplicate original of the above mentioned for your handling. Should you have any
questions, please feel free to contact our office. Thank you.
CC: County Attorney (Electronic Copy)
Finance (Electronic Copy)
File
500 Whitehead Street Suite 101, PO Box 1980, Key West FL 33040 Phone: 305 -295 -3130 Fax: 305 - 295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305 - 289 -6027 Fax: 305- 289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax. 305- 852 -7146
•
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FISHING EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Univer ity o Florida Alumni Association, Inc., Key
West Gator Club (Event Contractor) on this/7 day o( . k , 2014.
WHEREAS, Florida Keys Fishing Tournaments, Inc., the umbrella organization under contract to
the County, has recommended to the Monroe County Tourist Development Council (TDC), which has
endorsed the recommendation, that certain monies be allocated for promotion of an event by Event
Contractor; and
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduct
the event; and
WHEREAS, the Umbrella organization recommends allocation of funds for the Key West Gator
Club Dolphin Derby (Event) in June, 2015
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agree
as follows:
1. Amount: County shall pay a sum not to exceed $11,000 (Eleven Thousand Dollars —TDC
District I Funding Allocation) effective October 15, 2014 for promotion and related expenditures, as
described in the event budget, attached hereto as Exhibit D, for production of the Event. No
amendments shall be made to the Budget as set forth in Exhibit D after approval of contract.
Payment will be made only after Event Contractor submits invoices and support documentation
acceptable to the County's Finance Department. The advertising and promotion budget using County
funding may be altered as to the individual line items, or components, within 10% of the amount stated
for that item or component, without increasing the total dollar amount and without requiring a written
amendment to this agreement. The general non-allocated section of an Umbrella event budget shall not
exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures and for
those budget lines that may require additional funds. Monroe County's performance and obligation to pay
under this agreement is contingent upon an annual appropriation by the Board of County
Commissioners.
In a situation where the Event has to be postponed due to a named storm or hurricane for which
the County orders a visitor and/or resident evacuation order, the Event Contractor shall have thirty (30)
days to provide to Florida Keys Fishing Tournaments, Inc. notice of a new date for the Event, and shall
produce the re-scheduled Event within ninety (90) days of the original date of Event. The rescheduled
date shall be authorized, in writing, by the Florida Keys Fishing Tournaments, Inc. and forwarded to the
TDC administrative office for approval by the TDC Director. If the Event Contractor is unable to
reschedule the Event, the Event Contractor shall provide proof of the cancellation being caused by a
named storm or hurricane, and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the County
orders a visitor and/or resident evacuation order, the County shall pay for promotion or related
expenditures of any combination of invoices for the original event date, and/or the rescheduled date up to
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
1
the amount, but not to exceed the amount of funds allocated as described in the budget, attached hereto
as Exhibit D.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relations
services or supervision of advertising and public relations will be provided through the contracted
agencies of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and support documentation as
required by the County's Finance Department rules and policies no later than August 29, 2015 unless
amended upon written approval of the Fishing Umbrella and TDC Director. Event Contractor shall not
be reimbursed nor will Event Contractor's vendors be paid directly for any invoices received by the
County after August 29, 2015 unless amended upon written approval of the Fishing Umbrella and TDC
Director, and the County shall not be obligated to pay for any services provided by Event Contractor
under this agreement if documentation as noted above is not received on or before this reimbursement
deadline date. To be eligible for reimbursement, the request for reimbursement and supporting
documents (checks, invoices, credit card statements, bank statements, etc.) must show that the items
were paid for directly by the same entity named on the agreement with the County. For clarification on
reimbursements, please refer to the reimbursement packet provided to you upon execution of your
funding agreement.
4. Expiration of Agreement: This agreement expires August 29, 2015, and the County shall
not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this reimbursement deadline date, unless
amended upon written approval of the Fishing Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and Visit Florida Keys from any and all claims for bodily injury (including death), personal injury,
and property damage (including property owned by Monroe County) and any other losses, damages,
and expenses (including attorney's fees) which arise out of, in connection with, or by reason of the
services provided by Event Contractor, or other activities and funding associated with this agreement,
except those losses or damages caused by County or its agents.
8. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 or
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
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otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
9. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to this
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of
the State of Florida in the 16th Judicial Circuit for Monroe County; venue shall be in Monroe County,
Florida.
10. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
11. Governing LawNenue: This agreement shall be governed by and construed in accordance
with the laws of the State of Florida applicable to contracts made and to be performed entirely in the
State. In the event that any cause of action or administrative proceeding is instituted for the enforcement
or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the
appropriate court or before the appropriate administrative body in Monroe County, Florida. This
agreement shall not be subject to arbitration.
12. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
13. Termination of Agreement: County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than sixty
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through its
officer, agent or representative,. notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
14. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
15. Logo: Logo Usage guidelines are attached to this contract as Exhibit B. All
promotional literature and display advertising must display the "Florida Keys & Key West Come As You
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted by
the TDC and County in April, 2010.
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
3
In-County Logo: The logo that includes the "Monroe County Tourist Development Council" designation
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets,
programs, posters, banners (hanging and displayed outdoors) and digital advertising on websites,
website links, pre roll video, banners, mobile and email blasts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification
and/or logo in electronic format (eps or jpg file), contact Ashley Miller or John Underwood with Tinsley
Advertising at 305-856-6060.
Out-of-County Logo: The logo that does NOT include the "Monroe County Tourist Development
Council" designation is to be utilized in out-of-county newspapers and magazines, brochures, postcards,
pamphlets, programs, posters and digital advertising on websites, website links, pre roll video, banners,
mobile and email blasts. Radio commercials should include "Brought to you by The Monroe County
Tourist Development Council". To seek approval, clarification and/or logo in electronic format (eps or jpg
file), contact Ashley Miller or John Underwood at Tinsley Advertising at 305-856-6060.
16. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
17. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior consent of the County.
18. Modification: The event name, time & date of the event and Schedule of Activities may be
amended upon written approval of the Advisory Committee and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory Committee, TDC and the County.
19. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to the County any amounts already paid to them under this agreement and relieve the
County from any further payments.
20. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
21. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. .
22. Finance Charges: The County and TDC will not be responsible for any finance charges.
23. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County and
TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, its
employees or agents, resulting in either bodily or personal injury or property damage to any individual,
firm or corporation.
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract lD#: 1361
MP/LS 4/14
4
24. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
25. Compliance with Laws - Nondiscrimination: The Event Contractor, shall comply with all
Local, State and Federal laws and ordinances applicable to the work or payment for work thereof, and
shall not discriminate on the grounds of race, color, religion, sex, age or national origin in the
performance of work under this agreement. This agreement shall be subject to all Local, State and
Federal laws and regulations and ordinances.
26. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
27. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and c)
this agreement has been approved by the Event Contractor's governing board.
28. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
29. Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
30. Notice: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Grantee: Tim Greene
University of Florida Alumni Association, Inc., Key West Gator Club
PO Box 5590
Key West, FL 33045
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
5
•
31. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
IN WITNESS WHEREOF, the parties have executed this agreement, effective the day and year first
above written.
SEAL
'ti -J r'.. aE f�`�a
( �).. `�� �- k..� Board of County Commissioners
Attest::Amy Clerk of Monroe County
�/ I '‘
Deputy Clerk if ay1)1*
im
University of Florida Alumni Association,
Inc., Key West Gator Club
(CORPORATE SEAL)
Attest:
By B
Secretary President
AmA7 ''3`P
Print Name Print Name
Date: &/104/
AND:TWOfFWITNESIN 441101115P.
(1) -� - (2) fi'
or-eyo ry G rogattl ‘21.e.-0.4/4e-
Print Name not Name
Date: Co I )�j H Date: to /f/V
MONROE COUNTY ATTORNEY
APPROVED AS TO FORM:
r�:itc.4' AP/AV-122I,n 1 d s
CHRISTINE M. LIMBERT-BARROWS
ASSISTANTOUNY ATTORNEY
Event Name:Key West Gator Club Dolphin Derby Date lc 1 1-5 p c+
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
6
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing Umbrella events funding category, the allocation received by the event contractor
must be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. There is no restriction as to out-of-county advertising. The
following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered),
radio and W. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts digital advertising links may go to the event website. The TDC
Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio
advertising does not require the logo but all radio announcements must say "Brought to you by the
Monroe County Tourist Development Council". No payment will be made for development or operations
(hosting) of websites.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*, trophies (Fishing Tournaments Only).
*Sales/Resale of TDC.funded items: Items funded by the BOCC/TDC, including creative and resulting
work product, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage and shipping. This is
a direct mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs: . TDC will pay up to fifty percent (50%) for the cost of production or printing of an event
program showing scheduled activities and information on the event as outlined in contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production:. In-house production of any permissible expenditure will not be considered for
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies,
sculptures (fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such
trophies must include the appropriate information as outlined in the policies (tournament name, date
(year), and location). For trophy reimbursement, Tournament Directors must present the original invoice
of the trophies, a notarized list of winners of the event, and a notarized list of the plates and/or glass
etching from the engraving company.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after the
contract has been reviewed and approved.
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract ID#: 1361
MP/LS 4/14
7
. •
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Ashley Miller or John Underwood with Tinsley Advertising at 305-856-
6060.
The
Florida Keys
&KeyVest
..• come as you are®
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist.Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, banners, mobile and email
blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development
Council". To seek approval, clarification and/or logo in electronic format (eps or jpg file), contact Ashley
Miller or John Underwood at Tinsley Advertising at 305-856-6060.
The
Florida Keys
&KeyVest
• come as you are®
Event Name:Key West Gator Club Dolphin Derby
Fishing Umbrella Funding FY 2015
Contract 1D#: 1361
MP/LS 4/14
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EXHIBIT C
SCHEDULE OF EVENTS
This will become part of your approved contract.
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2015
Key West Gator Club Dolphin Derby
PRINT OFFICIAL TOURNAMENT NAME
DAY 1 AM LINES IN WATER
PM LINES OUT OF WATER
PM EVENING EVENT
PM WEIGH-IN OVER
5:00: PM OTHER EVENT: Registration, captains meeting and welcoming party
DAY 2 8:00 AM LINES IN WATER
3:00 PM LINES OUT WATER
6:30 PM EVENING EVENT
5:30PM WEIGH-IN OVER
PM OTHER EVENT:
DAY 3 8:00 AM LINES IN WATER
3:00 PM LINES OUT WATER
6:30 PM EVENING EVENT
5:30PM WEIGH-IN OVER
PM OTHER EVENT:
DAY 4 AM LINES IN WATER
PM LINES OUT WATER
PM EVENING EVENT
PM WEIGH-IN OVER
PM OTHER EVENT:
, •
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EXHIBIT D
FISHING UMBRELLA EVENT BUDGET- FISCAL YEAR 2015
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO
THE FUNDING APPLICATION SHOWING THE ALLOWABLE MARKETING
EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT D) AFTER BOCC
APPROVAL OF AGREEMENT
Key West Gator Club Dolphin Derby
OFFICIAL TOURNAMENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $1,500
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $4,550
DIRECT MAIL PROMOTIONS:
PROGRAMS:
PUBLIC RELATIONS:
*TROPHIES: $3,300
**GENERAL NON-ALLOCATED: $1,650
TOTAL $11,000
*Tournaments may not place more than 30% of their total funding allocation in the
Trophy line item, except when special approval from FKFT, Inc. Board of Directors has
been received.
**The General Non-Allocated line item should not exceed 15% of the total funding
allocation, and may only be utilized for acceptable event marketing expenses (see
Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted
above.