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11/17/2015 Agreement DESTINATION REPORT AGREEMENT This AGREEMENT is made effective this the 1st day of January, 2016 by and between STR, INC., 735 East Main Street, Hendersonville, Tennessee 37075 ("STR"), and MONROE COUNTY BOARD OF COUNTY COMMISSIONERS (BOCC or "County"), 1100 Simonton Street, Key West, FL 33040, a political subdivision of the State of Florida. WHEREAS, STR is a leader in the lodging research industry and has developed a series of local market reports, which are designed to present data on the relative performance of lodging industry properties in selected competitive markets and segments of the lodging industry; and WHEREAS, the Tourist Development Council (TDC or Client), an advisory board to the BOCC, has recommended that the County enter into an agreement with STR for the purpose of delivery of goods and services as described herein; and WHEREAS, Client desires to remain a subscriber to the monthly market, multi-track destination reports for the Florida Keys, Upper Florida Keys and Key West by entering into this Agreement (Exhibit A); and WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for Key Largo (Exhibit B); and WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for Marathon (Exhibit C); and WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for Key West Under 40 Rooms (Exhibit D); and WHEREAS, Client also desires to remain a subscriber to the monthly multi- segment Florida Market report (Exhibit E); and WHEREAS, Client also desires to subscribe to the historic trend monthly report program for Islamorada (Exhibit F); and WHEREAS, Client also desires to remain a subscriber to the weekly Key West Trend report (Exhibit G); and WHEREAS, Client also desires to remain a subscriber to the weekly Florida Keys report (Exhibit H); and WHEREAS, Client also desires to remain a subscriber to the weekly Monroe County excluding Key West report (Exhibit I); and STR Agreement 2016 ID#: 1645 WHEREAS, this Agreement outlines the obligations and responsibilities of the respective parties participating in the local market report program; now therefore In consideration of the following mutual covenants, STR and the BOCC agree as follows: 1. DURATION. Client shall subscribe to the various reports listed above (hereinafter referred to collectively as "Destination Reports") participate in the local market report program for a period of thirty-six (36) months, commencing January 1, 2016 (December data), and ending on December 31, 2018. (November data). No later than sixty (60) days prior to the expiration of this initial term, STR will provide the BOCC with renewal rates. Thereafter, the BOCC has the authority to extend this agreement for one (1) additional 24-month period at the agreed-upon rates by providing 30 days prior written notice to STR. 2. REPORTS. As consideration for the PAYMENT described below and Client's subscription to the Destination Reports, Client shall receive a set of twelve (12) monthly Destination Reports and fifty two (52) weekly Destination Reports prepared by STR. The first set of weekly Reports shall be issued to Client on or about January 7, 2016 , and subsequent Destination Reports will be forwarded thereafter to Client on or about Wednesday of each week. The first set of monthly Destination Reports shall be issued to Client on or about January 28, 2016, and subsequent reports will be forwarded thereafter to Client on or about the last week of each month. The Destination Reports forwarded to Client shall include the type of market and market segment information contained in the sample reports attached as Exhibits "A" thru "J" " which are fully incorporated into this Agreement by this reference. The reports will be delivered by STR to a place designated by Client. 3. PAYMENT. As consideration for subscribing to the Destination Reports, BOCC agrees to pay STR for the first year of this agreement (January 1, 2016 through December 31, 2018 ) the total annual sum of twenty-one thousand and two hundred and fifty dollars ($21,250) with eleven monthly payments of one thousand seven hundred and seventy dollars and eighty three cents ($1,770.83) and one payment of one thousand seven hundred and seventy dollars and eighty seven cents ($1,770.83) payable per month, within ten (10) days after the last day of the month for which payment is due. At the conclusion of the initial year of this Agreement, the rates may be adjusted by CPI-U for South Florida for year ending December 2016 for year 2 of this agreement and CPI-U for South Florida for year ending December 2017 for year 3 of this agreement Client shall also provide STR with three (3) copies of each edition of Client's report, newsletter, publication (if any) in which the STR data (defined below) is printed as they are published, produced and/or disseminated. Payments for subsequent years of this agreement shall be agreed upon by the BOCC and STR in writing. STR Agreement 2016 ID#: 1645 4. PUBLICATION FORMAT. From time to time, Client may wish to publish or reprint data from the Destination Reports. The documents attached as Exhibit I are examples of permissible formats and methods of publishing and reprinting the data during the term of this Agreement. Exhibit I is an example of information that may from time to time is supplied by Client to the members of the Monroe County Tourism Development Council and members of the District Advisory Committees. The Destination Reports and Exhibit I constitute confidential trade information and may only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes. Any I style document shall contain the following notice: "This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes." if Client wishes to utilize formats and methods to publish or re-print any Destination Report data that are in any way different from examples set forth in Exhibit I, Client must provide STR with a draft of the proposed report and receive approval for such publication or reprinting from STR in writing. Any such publication or reprinting must also cite STR as the source of such data or, if requested by STR, include mention of STR in the masthead and/or title of the publication in such a way as to clearly indicate that the newsletter or report is a "joint publication of Client and STR, Inc.", "published in cooperation with STR, Inc." or any other suitable joint recognition. In addition, such publication or reprinting shall also, if requested by STR, contain notices referring to the confidentiality of the STR data and limiting distribution of the report. Any modifications to the content, format or appearance of the STR data, or to the masthead and/or title, after STR has approved the format of the same, unless re-approved by STR, shall be considered a breach of this Agreement and allow STR to terminate this Agreement immediately in accordance with the other provisions set forth below. For the avoidance of doubt, Client need not obtain STR's prior approval for any STR data that is merely paraphrased or summarized in the text of a report or publication, as opposed to set out in tabular or graphic form. However, regardless of whether any prior approval is required, ANY AND ALL REFERENCES TO OR INCLUSION OF STR'S DESTINATION REPORT DATA IN ANY AND ALL TEXT, TABLES, GRAPHS, CHARTS, ETC., MUST BE CLEARLY ATTRIBUTED TO STR AS THE SOURCE OF THE DATA WHEREVER IT APPEARS AND IN WHATEVER FORM IT APPEARS. STR RESERVES THE RIGHT TO WITHHOLD MONTHLY DESTINATION REPORT DATA IF CLIENT'S PUBLICATION OF THE STR DATA DOES NOT CONFORM TO THE PROVISIONS OF THIS AGREEMENT. FURTHERMORE, IF STR DETERMINES THAT CLIENT HAS INTENTIONALLY OR RECKLESSLY MISREPRESENTED OR MISSTATED THE STR DATA, OR HAS, ON A REPEATED BASIS, INTENTIONALLY OR RECKLESSLY FAILED TO STR Agreement 2016 ID#: 1645 CITE STR AS THE SOURCE OF THE DATA OR INFORMATION INCLUDED IN ANY CLIENT PUBLICATION, STR SHALL HAVE THE FURTHER RIGHT(S) TO DO SUCH THINGS AS: IMMEDIATELY TERMINATE THIS AGREEMENT, PROHIBIT CLIENT FROM FURTHER REPRODUCTION OR USE OF THE STR DATA OR INFORMATION, OR BRING A CAUSE OF ACTION AGAINST CLIENT FOR INFRINGEMENT OF STR'S COPYRIGHTS. IF STR EXCUSES ANY FAILURE BY CLIENT TO CITE STR AS THE SOURCE OF THE DATA AND INFORMATION ATTRIBUTABLE TO STR, AND STR THEREFORE WAIVES A RIGHT OF ACTION AGAINST CLIENT, SUCH WAIVER OR ACQUIESCENCE SHALL NOT BE CONSTRUED AS A WAIVER OF EACH OR ANY SUBSEQUENT RIGHT OF ACTION, OCCURRENCE OR BREACH BY CLIENT. 5. DEFAULT. In the event that BOCC shall not make payment when due, STR shall be under no obligation to provide Destination Reports to Client until such time as the overdue payment is paid. In the event that payment shall remain unpaid for a period of 60 days after its due date, this Agreement shall automatically terminate and otherwise become null and void, and STR shall have no further obligations; provided, however, that STR shall have the right to declare due and payable all sums due under the terms of this Agreement. 6. DEFAULT COSTS. In the event of BOCC's default under the terms of this Agreement, STR shall be entitled to receive from BOCC, in addition to all other amounts due, the costs of collection, including reasonable attorney's fees, incurred in the collection of amounts due under the terms of this Agreement. 7. OWNERSHIP OF THE DATA. All of STR's data, without regard to the form or content of the report in which it is incorporated, is, will be, and shall remain STR's exclusive property and proprietary information. Neither BOCC nor Client shall license or sublicense, or in any way lay claim, in copyright or otherwise, to any of STR's data or information for any reason, nor shall BOCC or Client enable any third party to do any of the same. The Parties agree that any and all data sets, information, and reports, irrespective of form, prepared by STR and provided to Client are not and do not constitute works for hire under the copyright laws. STR has the right to authorize and assign publication rights of the Destination Report data under this Agreement to other subscribers of the destination report program. STR recognizes that upon provision of any reports to Client, those documents become public records and are subject to Florida Statutes (F.S.), Chapter 119. Section 119.07(1)(a), F.S. requires the TDC to permit such records to be inspected by any person desiring to do so, and to provide a copy of said record upon payment to Client of a duplication fee. Client shall credit STR as the source of the data in each publication using Destination Report data with the following notation: STR Agreement 2016 ID#: 1645 SOURCE: 2016 STR, Inc. ALL RIGHTS RESERVED Such notation shall conspicuously appear immediately below or in conjunction with any and all graphs, charts, tables, etc. derived by Client from STR's data, and all such graphs, charts, tables, etc. shall become the property of STR, because of Client's derivation of STR's data. However, STR shall not be liable for, and shall be indemnified by Client from, any and all liability due to Client's improper or inaccurate derivation of the STR data. Documents and reports which have been produced on paper and have become public records in the Client's custody shall be retained by Client. The production under Section 119.07, F.S. is for informational purposes only and not for commercial release. The County has no policy allowing commercial use of the Client's public records other than those specifically developed for commercial use by the Client. Upon termination of this Agreement for any reason, or, with respect to any particular data, on such earlier date that such data will be no longer required by Client in order to perform under this Agreement, such data will be either erased from the data files maintained by Client or, if' STR so elects, Client shall return the data to STR. Any such erasure of STR's data will be verified and confirmed in writing by Client. Documents and reports which have been produced on paper and have become public records in the Client's custody shall be retained by Client. 8. CLIENT'S USE OF THE STR DATA. In addition to Client's publication rights and obligations, which have been stated above, Client is authorized to use STR data, results and/or the Destination Reports in the operation of its business. The Destination Reports and STR data supplied by STR to Client are confidential and proprietary information, and the Client shall not disclose the Destination Reports or STR data to any person or entity not authorized in this Agreement or any other writing to receive such information. Client shall not make or report any projections regarding room rates, in its advertising or marketing efforts, or in any of its publications, that are based on the information presented in the Destination Reports. Client expressly agrees and understands that the data contained in any and all STR Destination Reports is of extraordinary value to STR. Furthermore, any and all forecasts and/or projections provided by Client and included with any data belonging to STR shall be clearly and conspicuously referenced as the projection or forecast of the Client and not STR so that all associated liability rests on Client and not STR. To the extent Client desires to disclose any of STR's Reports, data or confidential or proprietary information, for any purpose, to anyone or any entity outside of Client's own internal business operations, other than as allowed in paragraph 4 above, Client agrees to protect the secrecy, confidentiality, and proprietary nature of STR's data and information by: (i) first informing STR in writing of the identity of the STR Agreement 2016 ID#: 1645 intended recipient of the disclosure, AND specifying the purpose of the disclosure, in order to provide STR with an opportunity to refuse authorization of such intended disclosure; (ii) requiring the intended recipient to sign a suitable confidentiality agreement between Client and the recipient protecting STR's data and information; and, (iii) delivering a copy of the signed confidentiality agreement to STR. 9. DISCLAIMER. Client acknowledges the Destination Reports are generated from information received through independent surveys and research from sources considered reliable in the hotel and motel industry. STR will use its best efforts to insure the information contained in the Destination Reports are accurate and complete. STR TAKES NO RESPONSIBILITY FOR THE ACCURACY AND VALIDITY OF THE RAW DATA PROVIDED TO STR FOR USE IN ITS DESTINATION REPORT(S). CLIENT AGREES THAT STR SHALL NOT BE LIABLE FOR DAMAGES INCLUDING CONSEQUENTIAL DAMAGES, RESULTING FROM THE USE OF ITS DATA AND/OR THE DESTINATION REPORT(S). STR MAKES, AND CLIENT RECEIVES NO WARRANTIES, EITHER EXPRESS OR IMPLIED, REGARDING THE PERFORMANCE OF DATA OR THE RESULTS THAT MAY BE OBTAINED USING THE DATA. ACCORDINGLY, THE DATA IS LICENSED "AS IS" WITHOUT WARRANTY AS TO ITS PERFORMANCE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. THE ENTIRE RISK AS TO THE RESULTS AND PERFORMANCE OF THE DATA IS ASSUMED BY CLIENT. 10. LIMITATION OF STR LIABILITY. The parties further agree that in no event shall STR's total liability relating to STR's performance under this agreement, or any report or data provided to Client by STR, exceed the total of the sums payable by BOCC and received by STR, and in no event shall STR be liable for special, indirect, consequential, incidental, or exemplary damages. 11. MODIFICATION. This Agreement represents the entire understanding between the parties and there are no representations agreements or understandings either oral or written, other than those set forth in this Agreement. Any modification to this Agreement shall be in writing signed by both parties. .12. INDEMNIFICATION. STR covenants and agrees to indemnify and hold harmless Monroe County Board of County Commissioners from any losses, damages, and expenses (including attorney's fees) which arise out of, in connection with, or by reason of services provided by STR, occasioned by STR's gross negligence, or knowing or intentional misconduct. Subject to and without waiving the provisions of Section 768.28, Florida Statutes, BOCC covenants and agrees to indemnify and hold harmless STR from any losses, damages, and expenses (including attorney's fees) which arise out of, in connection with, or by reason of BOCC's gross or knowing or intentional disclosure of or material misuse or misrepresentation of the Destination Reports. STR Agreement 2016 ID#: 1645 13. PUBLIC ENTITY CRIME STATEMENT. A person or affiliate who has been placed on the convicted vendor list following a conviction for public entity crime may not submit a bid on a contract to provide any goods or services to a public entity, may not submit a bind on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to public entity, may not be awarded or perform work as a supplier, subcontractor, or consultant under a contract with any public entity, and may not transact business with any public entity in excess of the threshold amount provided in Section 287.017, Florida Statutes, for CATEGORY TWO for a period of 36 months from the date of being placed on the convicted vendor list. 14. ETHICS CLAUSE. STR warrants that to the best of its knowledge no person has been employed or retained to solicit or secure this contract upon an Agreement or understanding for a commission, percentage, brokerage, or contingent fee and that no member of the Monroe County government or the TDC has any interest, financially or otherwise, in STR, its subsidiaries or affiliated companies. . 15. DOCUMENTATION PERTAINING TO AGREEMENT. STR shall maintain all books, records, and documents directly pertinent to this Agreement in accordance • with generally accepted accounting principles consistently applied. In the event of a dispute, claim or litigation between the Parties, each party to this Agreement or their authorized representatives shall have reasonable and timely access to such records of each other party to this Agreement in accordance with the provisions of Chapter 119, Florida Statutes, during the term of the Agreement and for four years following the termination of this Agreement. I If Florida Statute 119.0701 is applicable to Contractor, and except where the record is a trade secret or is such that Contractor is bound to maintain the confidentiality of the record„ Contractor and its subcontractors shall comply with all public records laws of the State of Florida, including but not limited to: (a) Keep and maintain public records that ordinarily and necessarily would be required by Monroe County in the performance of this Agreement. (b) Provide the public with access to public records on the same terms and conditions that Monroe County would provide the records and at a cost that does not exceed the cost provided in Florida Statutes, Chapter 119 or as otherwise provided by law. (c) Ensure that public records that are exempt or confidential and exempt from public records disclosure requirements are not disclosed except as authorized by law. (d) Meet all requirements for retaining public records and transfer, at no cost, to Monroe County all public records in possession of the contractor upon termination of this Agreement and destroy any duplicate public records that are exempt or confidential and exempt from public records disclosure requirements. All records stored electronically must be provided to Monroe STR Agreement 2016 ID#: 1645 County in a format that is compatible with the information technology systems of Monroe County. The County shall have the right to unilaterally cancel this Agreement upon violation of this provision by Contractor If an auditor employed by the County or Clerk determines that monies paid to STR pursuant to this Agreement were spent for purposes that are unrelated to the normal operating expenses of STR or that are not otherwise authorized by this Agreement, and in particular if the Clerk should determine that the money has been spent for any unlawful purpose, STR shall repay the monies together with interest calculated pursuant to Sec. 55.03, FS, running from the date the monies were paid to STR. 16. INTERPRETATION, MEDIATION. BOCC, Client and STR agree that, in the event of conflicting interpretations of the terms or a term of this Agreement by or between any of them the issue shall be submitted to mediation prior to the institution of any other administrative or legal proceeding. The rules and procedures governing any such mediation shall be in agreed upon in writing by the Parties. 17. SEVERABILITY. If any term, covenant, condition or provision of this Agreement (or the application thereof to any circumstance or person) shall be declared invalid or unenforceable to any extent by a court of competent jurisdiction, the remaining terms, covenants, conditions and provisions of this Agreement, shall not be affected thereby; and each remaining term, covenant, condition and provision of this Agreement shall be valid and shall be enforceable to the fullest extent permitted by law unless the enforcement of the remaining terms, covenants, conditions and provisions of this Agreement would prevent the accomplishment of the original intent of this Agreement. BOCC and STR agree to reform the Agreement to replace any stricken provision with a valid provision that comes as close as possible to the intent of the stricken provision. 18. ATTORNEY'S FEES AND COSTS. BOCC and STR agree that in the event any cause of action or administrative proceeding is initiated or defended by any party relative to the enforcement or interpretation of this Agreement, the prevailing party shall be entitled to reasonable attorney's fees, court costs, investigative, and out-of-pocket expenses, as an award against the non-prevailing party, and shall include attorney's fees, courts costs, investigative, and out-of-pocket expenses in appellate proceedings. 19. BINDING EFFECT. The terms, covenants, conditions, and provisions of this Agreement shall bind and inure to the benefit of the BOCC and STR and their respective legal representatives, successors, and assigns. STR Agreement 2016 ID#: 1645 20. AUTHORITY. Each party represents and warrants to the other that the execution, delivery and performance of this Agreement have been duly authorized by all necessary County and corporate action, as required by law. 21. COOPERATION. In the event any administrative or legal proceeding is instituted against either party relating to the formation, execution, performance, or breach of this Agreement, BOCC and STR agree to participate, to the extent required by the other party, in all proceedings, hearings, processes, meetings, and other activities related to the substance of this Agreement or provision of the services under this Agreement. BOCC, Client and STR specifically agree that nothing in this Agreement requires a party to enter into any arbitration proceedings related to this Agreement. 22. NONDISCRIMINATION. County and STR agree that there will be no discrimination against any person, and it is expressly understood that upon a determination by a court of competent jurisdiction that discrimination has occurred, this Agreement automatically terminates without any further action on the part of any party, effective the date of the court order. County or STR agree to comply with all applicable Federal and state statutes, rules regulations and local ordinances, as applicable that prohibit discrimination. These include but are not limited to: 1) Title VI of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683, and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4) The Age Discrimination in Employment Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol and drug abuse patent records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), as amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe County Code Ch. 13, Art. VI, prohibiting discrimination on the bases of race, color, sex, religion, disability, national origin, ancestry, sexual orientation, gender identity or expression, familial status or age; and 11) any other nondiscrimination provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, this Agreement. 23. NON-WAIVER OF IMMUNITY. Notwithstanding the provisions of any applicable state law, including but not limited to Section 768.28, Florida Statutes, STR Agreement 2016 ID#: 1645 the participation of BOCC in this Agreement and the acquisition of any commercial liability insurance coverage, self-insurance coverage, or local government liability insurance pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any contract entered into by BOCC be required to contain any provision for waiver. 24. PRIVILEGES AND IMMUNITIES. All of the privileges and immunities from liability, exemptions from laws, ordinances, and rules and pensions and relief, disability, workers' compensation, and other benefits.which apply to the activity of officers, agents, or employees of any public agents or employees of BOCC, when performing their respective functions under this Agreement within the territorial limits of BOCC shall apply to the same degree and extent to the performance of such functions and duties of such officers, agents, volunteers, or employees outside the territorial limits of the County. 25. LEGAL OBLIGATIONS AND RESPONSIBILITIES. This Agreement is not intended to, nor shall it be construed as, relieving any participating entity from any obligation or responsibility imposed upon the entity by law except to the extent of actual and timely performance thereof by any participating entity, in which case the performance may be offered in satisfaction of the obligation or responsibility. Further, this Agreement is not intended to, nor shall it be construed as, authorizing the delegation of the constitutional or statutory duties of the County, except to the extent permitted by the Florida constitution, state statute, and case law. 26. NON-RELIANCE BY NON-PARTIES. No person or entity shall be entitled to rely upon the terms, or any of them, of this Agreement to enforce or attempt to enforce any third-party claim or entitlement to or benefit of any service or program contemplated hereunder, and BOCC and STR agree that no Party or any agent, officer, or employee of a Party shall have the authority to inform, counsel, or otherwise indicate that any particular individual or group of individuals, entity or entities, have entitlements or benefits under this Agreement separate and apart, inferior to, or superior to the community in general or for the purposes contemplated in this Agreement. 27. SECTION HEADINGS. Section headings have been inserted in this Agreement as a matter of convenience of reference only, and it is agreed that such section headings are not a part of this Agreement and will not be used in the interpretation of any provision of this Agreement. STR Agreement 2016 ID#: 1645 The parties to this agreement sign below, intending to create a legally binding agreement IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed the day and year first above written. J4.L) Board of County Commissioners Y--Arse= .''<• y Heavilin, Clerk of Monroe Coun .?•1-57, 4,1 4,k' . . - .. :, , , , .,....\--i if , ,,,,.. ,.:,.. _ aD == Cle k dpv Ma or/Ch 'man m Fr c-) �* CJ ,„a --Y (To be filled out by STR, Inc.) �(••- c.1 f3 STR, Inc. ?' -.-I = BY�C h..UL-2— __314em V---Okrri .- V--tf—r- 101y-i\A Print Name Date AND TiWa-1aTNESSES (1 (2) ( 4 & ert-V)1.0- 9#(44,mp-of �1) �07 07 y o (2) J e55, c ‘--i a-Li, O0d Print Name Print Name ' Date: /D//'7i ‘ Date: 10 I i LI /% c MONROE COUNTY ATTORNEY PPfOVED A S -1:_q FORM: CHRIS11NE M. LIh BanT-BARROWS ASSISTANT COURLTY ATTORNEY STR Agreement 2016 Date tr/a3 f'b ID#: 1645 1 .1i I'.' 735 East Main Street 615 824 8664 PHONE Hendersonville,TN 37075 615 824 3848 FAX S i a ti: October 19, 2015 To whom it may concern: Please note Karrie Keen's title changed in September 2014 from Director CVB/DMO relations to Senior Client Account Manager. Please let us know if you have any questions. Sincerely, Karrie Keen IttAi_fr./1„..._ /,0 ovi,j A--(/)..JV M.1/60—cr) CVoei,„(' - , o/J'. so sell sosellNY ,%7("A4_,ii • c 1Vo As 'sao : .• 1'� g( 7 7/ ,� Zco •• •••• .• (A)--K../vvi . ('-.)"`"'-"15 : crooraocnsawoo Aor• coesooa000tosraeoa4amc,00000f,gtioopoeQo3OOaa(atria:ve.Ccero) WWW.Str.COrn a ee �0 G di2 C C C C 6 C C Fi CO 00004,0 A 60000000000 Fr i 00C 6300,3000004J 000•00000 002000:*: 00000 O C 00 t000006950 OOPOP90F°)O00e,b(9• g304) 00C000Nrrel0000000000000<SC3p•00000000000G0Cr0i 00oacoo f CG 0000000 0 ve<D 0 000000000000000 9002000 0 0000000049000060 A 0000 0000000 0000000 00000000G 00000000 I:• r,0 A t.60 cr CCCC•0000.00000000000000000006000000000©000000©00000006006000UOP000000c00000 00g00 Tab 2 - Multi-Segment Currency: USD- US Dollar Monroe County TDC . For the month of:June 2015 Exhibit A Current Month-June 2015 vs June 2014 Year to Date-June 2015 vs June 2014 Participation Oec% ADR RevPAR Percent Change from June 2014 Dec% ADR RevPAR Percent Change from YTD 2014 Room Room Room Room Roomoan, Room 2015 2014 2015 2014 2015 2014 Oa ADR RevPAR Rev Avail Sold 2015 2014 2015 2014 2015 2014 Oa ADR RevPAR Ray Avail Sold • IFoorida Keys I 80.4 80.7 226.25 218.14 181.95 175.93 -0.3 3.7 3,4 8.8 5.2 4.9 84.4 84.5 291.44 275.94 245.87 233.22 -0.2 5.6 5.4 9.5 3.8 3.6 166 63 8928 6237 Upper Florida Keys I 75.2 74.9 208.74 200.70 157.07 150.24 0.5 4.0 4.5 7.2 2.6 3.1 78.3 78.2 258.35 243.14 202.27 190.04 0.2 6.3 6.4 9.3 2.7 2.8 77 27 4387 2890 Ke West,FL J 85.4 86.5 241.15 233.48 205.98 202.06 -1.3 3.3 1.9 10.0 7.9 6.5 90.4 91.0 319.92 304.59 289.17 277.10 -0.6 5.0 4.4 9.6 5.0 4.4 89 36 4541 3347 Florida Keys Luxury 84.2 83.8 398.83 393.12 335.71 329.41 0.5 1.5 1.9 6.0 4.0 4.5 82.3 84.2 519.82 495.35 428.05 417.24 -2.2 4.9 2.6 6.7 4.0 1.7 9 8 751 733 Florida Keys Upscale 88.1 87.8 283.93 282.21 250.19 247.80 0.3 0.6 1.0 8.5 7.5 7.8 91.4 89.8 372.81 368.67 340.93 331.11 1.8 1.1 3.0 10.6 7.4 9.3 9 8 1440 1415 Florida Keys Midprice 80.2 81.0 220.38 209.83 176.75 169.98 -1.0 5.0 4.0 11.1 6.8 5.7 84.3 83.8 291.71 270.91 245.98 226.93 0.7 7.7 8.4 15.8 6.8 7.5 21 17 1538 1389 Florida Keys Economy 75.9 81.0 187.86 177.19 142.54 143.48 -6.3 6.0 -0.7 2.7 3.4 -3.1 82.3 85.8 233.15 220.57 191.77 189.18 -4.1 5.7 1.4 1.0 -0.4 -4.5 14 11 980 921 Florida Ke s Bud et 78.3 77.5 181.88 173.33 142.33 134.34 1.0 4.9 5.9 10.8 4.6 5.6 82.8 82.8 232.03 217.85 192.02 180.33 -0.0 6.5 6.5 9.2 2.6 2.5 113 19 4219 1779 Upper Florida Keys Luxury+ 3 2 291 273 Upper Florida Keys Upscale+ 4 3 467 442 Upper Florda Keys Midprice+ 72.6 72.1 220.62 211.23 160.10 152.35 0.6 4.4 5.1 5.4 0.3 0.9 74.2 73.4 290.15 267.47 215.20 196.29 1.1 8.5 9.6 10.0 0.3 1.4 7 4 656 524 Upper Florida Keys Economy+ 70.3 78.8 198.60 181.49 139.62 143.09 -10.8 9.4 -2.4 3.0 5.6 -5.9 76.4 82.6 232.98 219.48 177.98 181.25 -7.5 6.1 -1.8 -2.5 -0.7 -8.1 8 5 608 549 Upper Florida Keys Budget+ 74.6 72.7 164.34 159.29 122.54 115.84. 2.5 3.2 5.8 3.6 -2.0 0.5 79.4 78.2 207.73 194.40 164.92 152.03 1.5 6.9 8.5 8.0 -0.4 1.1 55 13 2365 1102 Key West Luxury+ 89.0 86.1 380.30 378.66 338.36 326.17 3.3 0.4 3.7 3.7 0.0 3.3 91.8 90.0 511.43 493.80 469.71 444.54 2.0 3.6 5.7 5.7 0.0 2.0 6 6 460 460 Key West Upscale+ 88.1 89.3 288.48 276.26 254.28 246.62 -1.3 4.4 3.1 3.5 0.4 -0.9 93.3 92.7 383.14 364.62 357.43 337.87 0.7 5.1 5.8 6.1 0.3 1.0 5 5 973 973 Key West Midprice+ 85.9 88.4 220.23 208.87 189.12 184.64 -2.9 5.4 2.4 14.9 12.2 9.0 91.9 92.4 292.64 273.18 268.87 252.42 -0.6 7.1 6.5 19.5 12.2 11.6 14 13 882 865 Key West Economy+ 85.0 84.3 173.33 170.97 147.32 144.08 0.9 1.4 2.2 2.2 0.0 0.9 91.3 90.7 233.36 222.10 212.98 201.46 0.6 5.1 5.7 5.7 0.0 0.6 6 6 372 372 Key West Budget+ 83.0 84.6 201.99 191.29 167.59 161.92 -2.0 5.6 3.5 18.4 14.4 12.2 87.4 89.6 262.63 248.34 229.62 222.51 -2.4 5.8 3.2 10.4 7.0 4.4 58 6 1854 677 A blank row indicates insufficient data. Source 2016 STR,Inc. DISCLOSURE Destination Reports are publications of STR,Inc.(Reports containing only North Amencan data)and STR Global Ltd(Reports containing worldwide data)and are intended solely for use by our paid subscribers.Reproduction or distribution of Destination Reports,in whole or part,without written permission of either STR,Inc.or STR Global Ltd.is prohibited and subject to legal action.Site licenses are available.Please consult your contract with STR,Inc.or STR Global,Ltd for the terms and conditions governing the ownership,distribution and use of Destination Reports and their contents. Tab 3-Trend Key Largo,FL+ Currency:USD-US Dollar Monroe County TUC Far the Monln of one 2015 Exhibit B - Monthly Percent Change Overall Percent Change 25 - 10,0- - - 20 9.0 - --- .. 8,0 15 7.0 __- 6.0 10 5.0 5 4.0 3.0 0 - _ _ 2.0 1.0 -5 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Year To Data Running 12 Months Occupancy -.-ADR -RevPAR ■Occupancy •ADR ■RevPAR OCCUpanr:. 114 -_ _-..- all Veer To Dab Running 12 Month - Jr Feb Mar Ape May Jun AA Aug 6ep Oat PIP Ds Jan Feb Mn Apt Mn Jun 2013 2014 20/6 2013 2014 2016 Tr Year 743 MSA 113.7 73.0 692 71.2 75.2 69.2 50.3 61.0 116.4 NA 78.1 M.O 64.8 76.6 71.3 74.5 73.3 76.0 78.1 082 696 71.2 tatY 1013 77.9 151.6 71.7 68.9 70.6 75.3 88.6 M.5 50.7 MD 10.1 743 M4 027 730 092 7/2 723 733 70A MS 012 11091 Pavan Change 8.5 9.6 1.3 1.9 0.4 0.6 -0.1 0.9 82 33 -0.4 2.1 2.5 0.0 1.3 4.9 3.1 4.7 1.4 3,7 29 -1.1 5.1 2.4 ADR 0014 2016 Year TO Date Running 12 Months Jan Feb Mr Ape May Jun Jat Aug Sep Oct Nov Dee Jan Feb _ Mr Aq May Jun 2013 2014 2016 2013 2014 2016 This Year 206.16 234.74 250.66 23549 18533 171.75 1110.55 174.36 143.22 16246 17947 219.04 2/930 25974 27293 239.04 190.32 177.31 1915.10 21560 226.21 179.99 194.42 20595 LastY 1031 216.62 240.05 19605 17117 16193 14018 11439 141.42 152,47 17531 20636 16.11 234.74 25066 235.41 156.33 171.75 1ea71 100.10 21560 10118 179.80 194.42 Percent Change 9.0 73 44 169 7.9 6.3 65 83 48 66 2.4 52 6.4 107 6.9 1.5 2.7 32 6.1 8.8 58 6.6 60 5.8 RevPAR 114 2011 Year To Date Running 12 Metilss Jan Feb Mr Apr Mn Jun Jul Aug Sr 061 Mov Dr Jan Feb Mn AP Men Jun 2013 2014 2016 2013 2014 2016 This Year IS3.19 200.41 209.75 17196 126.10 12228 135.72 120.80 74.59 99.15 119.09 140.60 167.02 223.45 23137 103.14 135.77 132.14 145.23 183.80 17831 119.08 135.23 14632 Last Year 129.50 170.45 191.36 141312 11632 114.14 127.63 110.11 05.77 MA 11630 131.36 153.19 200.41 2M.70 17136 1211 122.211 134.97 14523 18331 /13.00 110.06 13523 Percent Change_ 16.3 17.8 5.7 21.2 8.3 71 63 9.5 13.4 10.7 2.0 7.3 90 11.5 10.3 63 5.9 6.1 73 12.a 6.6 5.4 133 8.3 Supply 2014 2016 Yrr To Date Running 12 Morro _ Jan Feb Mr Apr Met Jun Jul Aug lap 041 Nov Dee An Feb Mr AP May Jun 2013 2014 2018 2013 2014 21MB This Year 41,912 37,656 41,912 40580 41,912 40,560 41.912 41.912 0.560 4/174 0320 41374 41,974 37,102 4/174 0.620 41.974 0.020 244.712 244712 245074 493.40 443414 46431 Last Year 41,912 37361 41112 0,560 41.112 40,500 41,112 41,912 40310 41312 4031 41.912 41,912 371.116 41.912 4610 41312 040 244.712 244,712 244,712 43490 1M3A80 49544 Percent Change 0.0 0.0 0.0 0.0 0.0 00 0.0 00 0.0 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 00 0.1 0.0 0.0 0.1 ()1 I11J I1[1 1/4 2016 Yew To Date Running 12 Months Jan Feb Mn Apr May Jun Jul Aug Sep Oct Men Dr Jan Feb Mar Apt May Jun 2013 2014 2016 2013 2014 2016 This Year 31,143 32,320 35073 29616 29989 26,576 31505 28,990 20,411 25617 26,955 27310 31.955 32614 35,583 31,121 29.942 30,271 179,07 196,019 191,488 328.467 343.237 351,962 Last Yea 29,703 29,488 34339 29,064 28,670 293/3 31,543 26,736 le.es2 24,622 27037 20.430 31,143 32,320 35.073 29,616 26,969 1,976 178,902 176,60 161,019 330215 326.467 343,237 Percent Change 85 96 1.3 19 0.4 0.8 -0.1 0.9 82 40 0.3 2.2 2.6 0.9 1.5 5.1 3.3 43 to 3.7 29 .1.1 5.1 23 114 _ _-.._ _ 116 Veer Te Date ..-- Running 12 Monta Jan Feb Mn r Apr May Jun Jul Aug 5 Oet Nor Dr Jr Feb Mn APr May Jun 2913 2014 2016 2013 2014 2016 1RM Year 6,420391 7,566,862 6.791.250 6.974.751 5.372.554 4330.504 5,001333 5,054,897 3,025,382 4,161,736 4,837,568 5,017,052 7,010303 8,471356 9,711,533 7,430242 5.8913,1355 5,367,398 35,540,102 0,105,02 43,696,418 56,762302 66,733.799 72.314.064 LMMY 5,427,44 6.452633 6315807 5.71252 4,068355 431311 5343414 4314974 2,667,06 3,754,106 4,737,303 5,505100 6420.311 7128980 6,791,250 6374,761 5372354 4,919,164 33028,663 35.540,102 40,106402 5674,061 567/2302 66.733.718 Poem Change 16.3 17.8 5.7 21.2 63 7.1 8.3 0.5 13.4 10.9 21 7.5 9.2 11.7 105 6.7 6.1 82 7.6 123 9.0 5.4 133 8.5 Census'y�, 2014 2016 Jan Feb Mr Apt May Jun Jul Aug Sep Oat Nov pee Jan Feb Mr AP, May Jun Census Prope 19 19 19 19 19 19 10 19 19 19 19 19 19 19 19 19 19 19 Census Rooms 1302 1352 1252 1352 1352 1362 1362 1352 1362 1354 1364 1364 1364 1334 1361 144 1364 1354 %Rooms Parsapants. 729 765 765 78.5 78.5 705 765 765 755 76.5 765 763 765 76.5 76.5 76.5 76,5 76.5 A dank row ineaatae Imur5cerrr dab Source 2015 STR,Inc. DISCLOSURE 0.sbna4en Reports ere pudbarnns 0 STR Inc.(6aporte contemns only North aniancen data)and STR Global Ltd(Repone coma In,worldwide data)and are,mended solely for use by our pad subscrbe5.Reproduction or ebbibu8on of 0.stlnason Raponb,In rob or pert MMrat wnMen parmaswn of abler STR,Inc or STR Global Ltd is PodMeE aid sugect to bpal action 54e licenses are available Rua»consult your corned wIM STR.Inc.or STR Gbbl.Lt0 for the terms and cordkrons govern,Me ownership,C,rtrbuwn anE u»of 0.rtirutbn Reports and then contents Tab 5-Trend Marathon+ Currency:USD-US Dollar For Iho Mona,ofAu fie 2015 Exhibit C • Monthly Percent Change Overall Percent Change 40 80 35 30 60 25 - -- -20 q p _ _ 15 20 10 5 0.0 S r J• --....a -2.0 -10 -4.0 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Year To Date Running 12 Month. Occupancy -O-ADR -RenPAR ■Occupancy ■ADR ■RenPAR Occ upa nc, 2014 2016 Year To lire RunningM4l 12 me Jan Feb Mr A. May Jln Ai Ang fop Dr Nov 0.e is. Feb Mr AP, Mel Jun 2013 2014 2016 2013 2014 2015 This Tor 762 549 50.1 792 72.1 79.6 111.3 75.6 51.0 562 642 55.1 73.4 11.9 64.4 77.4 73A 78.0 73.3 80.0 780 85.9 72.8 722 Lad 937 799 802 759 464 743 702 713 52.0 99 0.7 55.1 • 782 649 ill 792 72.1 70.8 71.7 735 80.0 86.0 852 72.8 Prs.nt Chul. 142 8.5 99 72 10.2 7.0 4.6 6.0 .1.6 a.0 -51 0.1 a.7 a.5 .42 -23 IS -22 2.2 9.1 -24 43.1 10.5 .02 ADR 2014 2016 Year To Dr. Running 12 Months On Feb Mr Ap May .OR. Jul_ Aug Sop Oct Nov Dec Jan Feb Mr Apr May Jun _ 2013 2014 2015 - 2013 2014 2011 This Yw 213.71 266.60 31512 2054 21854 21621 244 74 221.78 10.54 181.51 197.80 214.11 23621 30192 3090 250.45 223 0 224 74 231.16 255.00 271.89 212.42 233.44 241.13 ISM 196.17 23751 20911 26190 20108 21528 235.56 210.74 157.71 171.74 18821 254.62 213.71 MAO 316.12 211294 216.51 216.21 22437 231.14 25503 20392 212.Q 2331.11 Percent Chip. 95 12.2 9.0 26.0 5.0 0.4 39 52 3.1 59 5.1 116 10.5 13.3 89 -0.8 2 3 3.9 3.0 106 6A 4.2 9.9 6.7 2014 2011 Yw TO Ode Running 12 II3650 . • Jan Feb Sr Ala May Jun Jul Aug 346 Oct Nov Dee Jan Feb Mr Apr May Jli 2119 2011 2M5 2013 2014 2011 This Year 152.83 226.Q 277.74 231.41 157.55 172 59 200.21 187.58 62.95 105.89 126.95 185.10 173.27 247.40 209.46 224.71 184.07 175.40 10.44 204.43 212.14 140.04 170.05 17130 Last 13030 199.30 23/92 17095 138.14 100.54 104.26 150.27 0197 102.65 12735 155.57 15233 226.42 277.74 23/A1 157.55 17319 1091 18044 20143 13450 14004 17005 Percent Charge 25.1 195 190 386 15.7 75 07 11.5 1.2 3.1 -0.3 117 6.4 93 42 -20 4.1 19 5.3 20.0 38 4.1 21.4 5.8 Supply 2014 2015 Year To Ore Running 12 Months Jan Feb _ Mr Ap 1W Jun .h6 Aug 5p OW Nov Dee Jan Feb Mr Apr May Jun 2013 2014 2015 2013 2014 2016 _- TMsYellI 40,052 36.176 40 0 0 30,9 052 33,7 40,052 30.780 39,910 38,70 0 39.0 35.700 43,065 43.085 30.620 43,065 42.450 43,00 41,040 225,792 233.052 254,705 459.096 466A59 495,940 WIY.erl 31938 3010 38235 35100 ssa2 36.160 9,4Q 3i,Q2 35,140 36,432 35.10 40021 40.052 35.171 40062 35,750 40052 30.7R1 227336 22.702 233,162 49.339 459.816 400,409 P.rc nt Change 29 29 2.9 16 1.6 16 1.4 1.4 1.4 1.1 1.4 9.6 95 85 05 95 9.5 59 06 2.2 89 0.1 19 59 Demand 2014 2016 Year To Date Running 12 Monts Jan Feb Na Apr May Jun Jul Aug Sep Oct Nov Dore Jan Feb Mar Apr May Jun 2013 2014 2016 2013 2014 2015 _ This Year 30515 30,725 35,301 30.681 28.174 30640 32714 30221 19,750 23281 24645 20.571 32.17e 32465 37,041 32,838 32.185 32,031 167,701 117,036 198.739 303.158 341,26E 35121213 Last Yee 25974 2890 31,221 28.10 25,00 28,467 30,542 20115 19936 23,679 25,00 26038 30.015 30723 35.301 30,001 28,874 0.640 163,036 167,701 187,036 303,148 303,140 341261 Percent Change 175 5.5 13.1 09 11.9 8.7 6.1 7.5 .0.4 -1.3 .3.0 0.0 5.4 5.7 49 70 115 35 2.9 115 63 0.0 1213 49 =IN ^ IOU MSYear To DaleRsaeWg 13 Mr4N Feb liar Are M.Y Jul Jul Aug Sop Or Noy Deo Jan Feb Mr Ap May Juu am 2014 791{ 2013 2011 2016 This Year. 5,521.483 8.191,143 11,124,121 8.908.415 5.310214 660,40 8.006.328 6.701.700 3210.147 4.231.378 4,914,215 6119256 7.00.646 9.01626 12,07,035 9.538.730 7.15690 7,169,512 30.706418 47805.866 54024,311 84,401,742 79,635272 9.220,469 Last Yawl 5p61,485 8A64273 9,028242 0511971 5.386538 6.120,131 7283.794 5925277 3,128964 4040222 4210624 0.0010 0521.463 8.191.145 11,124,121 WIWI 6210214 6.60,415 35,581,034 36.66.418 47,808/0 ' 61917,940 61,401.742 7990272 Percent Changet 206 229 232 37.7 17.5 92 102 13.1 2.6 1.6 1.1 225 165 19.7 14.1 63 14.1 79 6.0 233 130 42 237 120 Census'1, 2014 2015 Jan Feb NO. Apr May Jun Jul Aug i.p Oat Nov D.c Jan Feb liar Apt May Jun Census Prop. 22 22 22 22 22 22 22 22 22 22 22 23 22 22 22 22 22 22 Gnaus Rooms 120 120 120 1212 1292 1292 120 120 120 120 120 1116 1415 5416 1115 1116 1415 1361 %000ms Parhap.. 59.0 59.8 505 58.5 55.5 551.5 58A 58.4 59.7 59.7 56.7 533 03 033 0.1 94 59.4 06.9 A blink row indicates 1mu6e.n1 as Source 2015 STR.Inc. DISCLOSURE Desenaeon Reports are publaabons of STR,Inc.(Reports containing only North American d.6)and STR Global Ltd(Rayons contalel,wonMnide den)and we Mended nobly.use by our pr.eubaolbara.Rprodudlon or mt...r 0e01160en Reports.0whole r pod,cited wean prmeslon of ev.r STR.Inc or STR Global Ltd re pohldtsd and suq.d to legal actnn See he ns.s are ay..e50 Please consult your contract.61 STR,Inc.or STR Global,Ltd for the term and condieene governing lye ownership,dpebueon.ld us.of D.dinatron Rep^ns and they oor4ib. Tab 7-Trend Key West under 40 Rooms+ Currency:USD-US Dollar Memos County TDC Fp Ns Month d Juno 2015 Exhibit D • Monthly Percent Change Overall Percent Change 30 8.0 25 7.0 20 6.0 15 5.0 10 4.0 5 - ... ...alai 3.0 --- 0 �- 2.0 5 1.0 -10 0.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Year To Date Running 12 Months -is-Occupancy -M-ADR -RevPAR ■Occupancy ■ADR ■RevPAR 2014 _ _ 2016 You T.Dais Running 12 Mont. Jen Feb Y Ace May Jun .41 Aug 8p Oat Nov pee Jen Feb _ P. Ace Mry Jul 2012 20f4 2016 MIS 2014 2016 This Veer 92.4 92.9 911 86.4 84.4 816 612 71.0 821.5 77.9 82.7 114 80.5 95.1 91.5 4/.0 84.5 22.5 118.1 81.2 N.5 11.7 63.3 63.5 SOY 03.7 NA MO MA 837 513 NA 775 6l0 75.5 NA MA 229 823 916 NA 14.4 111.1 65.7 881 1112 113 11.7 633 Perron Change 10.3 '2.0 .45 JA 0A 03 .56 2.2 3.8 3.1 -0.9 -0.2 .32 2.3 0.1 19 02 1.2 2.8 0.1 0.3 0.4 2.0 0.2 2014 2016 Year TO Dat. Running 12 Mont. Jan Feb Yr Ace May Jun Jul Aug Sop pat Nov Dee Jan Fab Mar Apr lieu Jun 2013 2014 2015 2013 2014 2016 T116 Yaw 244.74 295.82 306.64 269.03 230.29 19937 207.14 16656 171.94 217.18 21326 260.67 289.40 323 45 329.93 277 50 23205 212.15 226.26 259.24 278.86 202.42 231.64 248.64 WY 21400 24041 29756 225.96 20339 18748 18421 11251 184.18 220.30 205.75 242.79 24.74 298.82 30664 26903 22228 11097 205.35 226.26 259.24 12348 202.42 231.84 Percent Change 145 196 14.7 101 13.1 82 6.7 7.4 4.3 53 66 74 10.1 82 7.6 31 3.8 6.3 10.2 146 67 10.1 14.4 8.5 2014 2018 Yw Te CMOs Running 12 Man. Jan Fab Mr Ace Nay Jun At Aug SOP Oct Nov D. Jon Feb Mar he, May Jun 2M3 2014 2015 _ 2013 2014 2016 7166 Year 226.16 277.74 281.40 23234 194.31 182.80 16822 154.74 117.75 169.10 181.34 21276 NO 20 30730 302.99 244.14 202.11 175.12 190.34 221.67 24485 16528 102.. 205.06 Lad 179.26 237.02 256.76 20166 170.45 152.79 187.5 140.96 /0977 156.74 171.61 198.56 =LOS 277.74 281.40 232.34 154.31 16210 17515 1911.34 22007 140A6 18520 1923.951 Percent c3 6 26.1 172 96 15.0 140 8.8 0.7 9.8 8.3 6.6 5.7 7.2 66 10.7 7.7 5.1 40 7.6 13.2 14.7 7.1 10A 16.7 0.7 2014 2016 Year To Date Running 12 Months in Feb Mr AP May As, Jul Aug Sep Oat Nov 0.9 An Feb Mr Apr May Jun 2013 2014 2016 2013 2014 2016 11.Year 35980 33,320 36600 33,700 36,890 35.700 36,e90 36,e93 35,700 35.090 35,700 34N0 38990 33,320 36990 35700 38,803 35,700 2127156 215.300 215,380 429240 431 774 431550 IAM NAN 223128 34486 35260 36938 35280 384111 38456 35280 30,156 36200 38,/N 28880 33,320 38,890 35,700 MOM 35.702 212.856 212,868 216310 429240 429340 431274 Percent Proc. 12 1.2 1.2 1.2 12 1.2 12 12 12 12 1.2 12 0.00.0 0.0 0.0 0.0 0.00.0 12 00 00 06 O.S N C)C n1011 t1 14 2016 7w To per de Running 12 Months Jan Feb MN Apr May An 44 Aug Sp Oct Nov 0se Jen Feb Mr Ace May Jun 2013 2014 2816 2013 2014 2016 This Year 34,069 30,969 33,854 30,631 31126 29.122 29,956 29,145 24,450 26722 29523 30,110 32108 31,677 33,678 31,409 31,110 29,489 187.535 189.991 180122 350,467 359,571 362.530 ta.t Yea 30.529 31243 35,015 31,532 30,522 28,804 31,350 28,107 23,272 27,522 29426 3111215 30,OSS MAN 33,854 30431 31,126 29,112 122,491 187,535 1811981 346,927 350,487 359.571 P.r0ent Change 117 -0.9 -3.3 '2.2 20 1.5 J6 34 5.1 44 0.3 1.0 4.2 23 0.1 1.9 02 1.2 2.8 13 0.3 04 2.6 0.6 2014 - ----- 2016 Veer To Cr. Running 12 Mont. Jan Feb Mr Apr May Jun Jul Aug Sp ON Nov 0.0 Jen Feb Mr AN May Jun 2013 2014 2016 2013 2014 2016 This Ye. 6.343,075 9.254,308 10.300,087 0,291495 7,167934 5111903 6305,475 3,706.230 4,203.816 6,237,971 6,473,738 7.841841 8.0,013 10246,050 11.177218 1715153 7,1555,975 6251.954 42.431.283 49.252.730 52,737,167 70.945,251 33269.875 81415,236 Lod Yes 6935986 7.804,743 9,361340 7,125020 6313175 5,346414 SpNA18 5,136102 3937.381 5,677,707 6.034,481 7228,713 8243,078 9354,306 10,38016/ 8204495 7.167289 5A11103 27,473983 42,431383 48252,730 84181,301 70,945251 833112,675 Percent Change 27.6 18.6 10.9 16.4 15.4 7A 1.9 11.1 93 9.9 6.9 5.4 6.6 10.7 7.7 5.1 4.0 7A 132 16.1 7.1 106 174 7.4 COO1Sl1S 2014 2016 Jo. Feb Mar Apr May Jun Jul Aug S.p Oot Nov Dee Jan Fab Mr Apr Mry Jun Census Puma 50 58 5e 56 5s 56 56 56 58 56 56 50 58 58 56 36 Se N C.rrus"•• 11110 1190 1120 1190 1190 1190 1192 1110 1190 1110 1102 1110 1190 1190 1180 1192 1110 1180 %Rooms Parbap.• 224 22.4 72.4 224 22.4 22.4 224 22.4 21.0 21.0 210 210 210 210 21.0 210 210 21.0 A Monk row Imitates,m,eecl.nt an Source 2015 STR,Inc. DISCLOSURE Dem000on Reports aro puOktabns of STR,Inc.(Rapp.cants..only NoahM.N.data)an48TR Gebel I.3d(Reports co,am0g womv..data)and aro Intended sol.17 for use by our pa.oubonbn Repro4uctwn or Elstnbubon of Destmaton Reports.Inw00N or part,wnboln mm.n no rmszlan or.M.r STR.Inc or STR Global Ltd.Is p,ofbd.d am.uq.d to legal adon.Sto licenses are eye Mere Please consult your rnm.p NO STR,no.or STR Gbbl,Ltd for 1.hams and oorratlbn.governing 6M ownership,AMrbMbn and use of 0.e.s5nn Reports and t.0 omen. Tab 9 - Multi-Segment FL Markets Currency: USD-US Dollar Monroe County TDC . For the month of:June 2015 Exhibit E Current Month-June 2015 vs June 2014 Year to Date-June 2015 vs June 2014 Paricipation Occ% ADR RevPAR Percent Change from June 2014 Occ% ADR RevPAR Percent Change from YTD 2014 Properties Rooms Room Room Room Room Room Room 2015 2014 2015 2014 2015 2014 Dee ADR RevPAR Rev Avail Sold 2015 2014 2015 2014 2015 2014 Occ ADR RevPAR Rev Avail Sold Census Sample Census Sample Fort Lauderdale,FL 73.8 72.0 108.05 104.05 79.77 74.88 2.6 3.8 6.5 8.9 2.2 4.9 82.8 81.4 150.40 140.76 124.58 114.61 1.7 6.8 8.7 9.4 0.7 2.4 273 147 30203 24464 Jacksonville,FL 70.2 69.7 103.59 96.42 72.68 67.18 0.7 7.4 8.2 8.4 0.2 0.9 71.4 68.9 101.50 94.55 72.48 65.11 3.7 7.3 11.3 11.5 0.2 3.9 266 189 27061 22305 Miami-Hialeah,FL 71.7 72.1 148.58 144.13 108.53 103.99 -0.6 3.1 2.4 6.1 3.6 2.9 80.8 81.0 217.62 202.20 175.80 163.71 -0.2 7.6 7.4 10.8 3.2 3.0 391 227 50626 40438 Orlando,FL 78.3 75.0 107.73 106.25 84.32 79.73 4.3 1.4 5.8 6.9 1.1 5.4 80.1 76.9 116.76 111.86 93.52 86.07 4.1 4.4 8.7 10.7 1.9 6.0 481 315 121454 76573 Tampa-St Petersburg,FL 70.4 67.7 108.81 101.47 78.46 68.70 4.0 7.0 11.3 11.0 -0.3 3.7 77.1 73.4 123.29 113.62 94.99 83.39 5.0 8.5 13.9 142 0.2 5.2 447 250 44392 33610 Florida Panhandle 75.7 76.0 137.89 129.05 104.35 98.06 -0.4 6.8 6.4 7.5 1.1 0.7 62.1 81.5 111.55 105.16 69.30 64.73 0.9 6.1 7.1 8.2 1.1 2.0 472 250 38955 24755 Florida South Central 58.9 56.1 100.85 94.75 59.38 53.14 5.0 6.4 11.7 11.5 -0.2 4.8 88.5 84.9 132.45 123.66 90.79 80.22 5.7 7.1 13.2 12.0 -1.0 4.8 456 237 38736 25116 West Palm Beach-Boca Raton,FL 67.2 64.8 121.49 115.77 81.61 75.07 3.6 4.9 8.7 11.7 2.8 8.4 78.5 77.9 192.10 178.19 150.85 138.74 0.9 7.8 8.7 12.8 3.8 4.7 140 89 16107 13928 Fort Myers,FL 65.9 59.4 123.33 115.99 81.24 88.95 10.8 6.3 17.8 19.0 1.0 11.9 77.7 73.7 167.16 152.59 129.89 112.48 5.4 9.5 15.5 18.8 1.0 6.5 134 80 11848 9493 Daytona Beach,FL 68.8 62.3 100.57 96.81 67.18 60.31 7.2 3.9 11.4 12.6 1.1 8.4 65.5 60.0 108.77 104.68 71.20 62.84 9.0 3.9 13.3 13.2 -0.1 8.9 180 73 13585 8731 Melbourne-Titusville,FL 83.5 61.4 93.51 88.36 59.42 54.22 3.8 5.8 9.6 9.7 0.1 3.7 70.2 85.5 100.03 90.88 70.24 59.53 7.2 10.1 18.0 18.1 0.1 7.3 82 53 8839 7178 Florida Keys 80.4 80.7 226.25 218.14 181.95 175.93 -0.3 3.7 3.4 8.8 5.2 4.9 84.4 84.5 291.44 275.94 245.87 233.22 -0.2 5.6 5.4 9.5 3.8 3.8 166 63 8928 6237 Sarasota-Bradenton,FL 68.6 88.3 118.04 109.44 80.99 74.77 0.4 7.9 8.3 8.9 0.8 1.0 78.7 75.2 150.88 135.43 115.70 101.88 2.0 11.4 13.8 13.1 -0.4 1.5 123 61 8871 6494 A blank row indicates insufficient data. Source 2015 STR,Inc. DISCLOSURE Destination Reports are publications of STR,Inc.(Reports containing only North American data)and STR Global Ltd(Reports containing worldwide data)and are intended solely for use by our paid subscribers.Reproduction or distribution of Destination Reports,in whole or part,without written permission of either STR,Inc.or STR Global Ltd.is prohibited and subject to legal action.Site licenses are available.Please consult your contract with STR,Inc.or STR Global,Ltd for the terms and conditions governing the ownership,distribution and use of Destination Reports and their contents. g 6 a 2 k ^ 1 $= &lee k$s` «a � «4&" § a s G w a� Wig^ as •8F: $'� g 15 oa f t K R L' « V I o L .. .sg} Oil: a .4a � aR a a 4 g . =- I O' > ! i i i - i =s o 00000000000 «;wm i n^ «a�9 «l«g «FA: Alli cc2rcin 2 7!c�c;in g g a Y E 4ca . IN: 48a:4 4 1: 4 1: 4;;e 1st,: t 4 rt4 4 1 4m1` 4 1: 4637 41: 4s=F 9 « 9 « « « « « « 40;4 IN: 4nt: III: 411; 211- 40.- J 4eg- 9a 1n !a 'q 214 2xf I I 1 a 8as= 4 1: 4ss= 4 1: 4 1; &n 8^ia 11111 LL 4ae� 4R1= 4al" 4 1; rya° 4 1b €"ia S .0 p .a 4 14ii &ss: kgs &as1' 411: Sill: 4 ; 1 w o 44' g <ii: <11= 1;1: III: 111: a <^n' 11 p m )a 1 } e .Ry IT �F„ s10 4 1! 44!" '"Fa !i m: 111 a 4 i = 4„„ 4!aa 4lRo 4 g= I"; 40; Id li I. �� f 4 �0 4 4as 4RRo 4 4,I' ' - is '' $ 48a: IN,;-, ail: 4npo lg: 4 1 = 4oai fla ri PP 4 .. 2 m Ii o-aA a"s' ss: a II" a -Ii 1 a o n 2 o 9 o ii ii .) 34t )1 ))t III ; Tab 3- Day Trend Key West Currency:USD-US Dollar Monroe County TOO , For the Week of September 06,2015 to September 12,2015 Exhibit G • Weekly Occ(%)-Jun 27,2015 to Sep 12, 2015 Weekly ADR-Jun 27,2015 to Sep 12, 2015 285 95 85 � y 245 !:--4"` 75 225 205 55-. _ __. 185 - y 45 165 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep This Year -.-Last Year +This Year -+-.Last Year Current Week Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa _ Su Mo Tu We Th_ Fr Se rreM Run Run Occupancy('% Au16 g 17 18 19 n 21 n n 24 n n n n n 30 31 $er1 z 3 4 5 ._. 6 7 8 9-- - 10 11 12 Week 28 MTD This Year 74.0 78.2 79.9 81.4 82.1 84.3 89.5 08.0 89.1 691 71.1 89.8 82.8 51.2 33.4 37.0 44.8 46.9 53.6 71.3 92 6 87.8 53 7 60 5 64 7 66.7 74.8 80.8 89.9 87.8 66.5 Last Year 66.7 80.1 80.4 79.0 79.0 85.5 90.5 06.0 63.2 66.7 65.5 87.9 81.8 96.0 91.9 52.5 542 59.2 65.0 75.9 80.9 60.5 61 1 65.2 69.0 71.5 78.0 67.0 70.3 72.9 06.1 Percent Change 10.9 -2.4 -0 7 3.1 3.9 -1.4 -1.1 0.1 9.4 3 7 8.7 2.8 -23.2 ♦7.0 -63.6 -29.5 -17.2 -20.9 -17.6 -6.1 14 6 45.1 -12.0 -7.2 -6 3 -6.7 -4.1 -7.1 -0.7 -7.0 0.7 ADR Aug Sep Current Run Run 16 17 1s 19 n 21 22 23 24 26 n 27 n 26 n 31 1 2 3 4 6 8 7 8 I 10 11 12 Week 28 MTD This Year 210.68 204.82 202.26 202.94 210.26 232.83 243.18 2013.67 190.93 190.06 190.89 193.59 228.01 219.44 203.50 191.41-180.74 181.01 197.81 250.79 285.09 249.80 192.30 187.04 190.53 203.03 235.01 233.25 216.50 214.42 222.17 Last Year 190.43 192.70 189.96 191.25 196.07 215.07 218.92 190.08 185,99 179.93 181.82 193.10 24023 261.76 231.913 19848 175.64 172.73 179.06 198.48 199.65 173.78 170.54 171.80 170.19 18235 205.26 209.81 186.06 198.04 183.79 Percent Change 7.3 6.3 8.5 6.1 7.2 8.3 11.1 8.7 2.7 5.8 5.1 0.3 -5.1 -18.2 -12.3 2.6 2.8 4.8 10.5 28.4 42.8 43.7 12.8 8.8 8.1 11.3 14.5 11.2 16.4 8.3 20.9 Aug .Sep Current Run Run 16 17 1a 19 n 21 n 23 n n n n n n 30 31 1 2 3 4 5 6 7 9 • 10 11 12 Week 28 MID This Year 158.01 160.24 161.53 185.29 172.55 196.31 217.57 13646 131.96 131.31 135.78 134.82 143.17 112.36 67.97 70.84 81.03 84.82 108.03 178.74 284.11 219.37 103.33 113.16 123.33 135.35 175.87 188.49 151.24 145.27 147.79 Last Year 131.11 154.43 152.79 151.03 151.84 183.85 196.00 125.38 117.52 119.92 118.88 131.10 198.51 252.82 213.07 97.90 9523 102.34 116.48 150.50 161.45 105.17 104.16 112.05 121.85 130.31 100.04 182.51 130.84 144.32 121.45 Percent Change 19.0 3.8 5.7 9.4 11.4 6.8 9.9 8.8 12.3 9.5 14.2 2.8 -27.1 -556 -68.1 -27.6 -14.9 -17.1 -9.0 18.7 63.6 1086 -0.8 1.0 1.4 3.9 9.8 3.3 15.6 0.7 21.7 Supply Aug Sep Current Run Run 1s 17 1• 15 20 21 n 23 24 26 26 27 21 n 30 31 1 2 3 4 5 0 7 s 9 10 11 12 Week 28 MTD This Year 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4539 4,539 4,539 4,539 4539 4,539 4,539 4,539 31,773 127,092 54,468 Last Year 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,099 4,103 4,109 4,103 4,103 4,103 4,109 1,103 4,103 1,103 4,103 4,103 4,103 4,103 24721 114,824 40,238 Percent Change 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.7 10.6 10.6 10.8 10.8 10.8 10.8 10.13 10.0 10.8 10.8 10.8 10.8 108 10.6 10.7 10.8 Demand Aug Sep Cannot Run Run 1s 17 111 19 n 21 n 23 24 n n n n n n 31 _ 1 2 3 4 5 6 7 a • 10 11 12 Week 28 MID This Year 3,361 3,551 3,625 3,697 3,725 3,827 4,061 2,997 3,137 3,136 3,228 3,181 2,850 2,324 1,516 1,680 2,035 2,127 2,433 3,235 4,205 3,986 2,439 2,746 2,938 3,026 3,393 3,668 22,196 88,107 36,231 Last Year 2,736 3,205 3,297 3,237 3,237 3,504 3,709 2,704 2,590 2,732 2,883 2,783 3,353 3,959 3,785 2,154 2,222 2,431 2,889 3,113 3,318 2,483 2,500 2,675 2,833 2,932 3,199 3,569 20,197 83,878 32,535 Percent Change 22.8 8.1 9.9 14.2 15.1 9.2 95 10.8 21.1 14.8 20.3 13.8 -15.0 -41.3 -59.7 -22.0 -8.4 -12.5 -8.8 3.9 28.7 60.5 -2.7 2.7 3.7 3.2 6.1 2.8 9.9 2.9 11.4 Revnnu, Aug Sep Current Run Run 16 17 15 19 n 21 n n 24 n n 27 n n n 31 1 2 3 4 6 6 7 a • 10 11 12 Week 28 MTD This Year 7013,108 727,324 733,192 750,272 783,219 891,037 987,567 819,397 598,953 598,020 618,208 611,945 649,832 509,986 308,508 321.562 367,807 385,006 481,276 811,321 1,198,791 995,705 489,016 513,620 559,778 614,363 797,377 855,558 4,805,417 18,462,748 8,049,818 Lest Year 537,419 833,028 6228,291 819,072 1334,1388 753,007 811,593 513,927 481,710 491,571 487,299 537,398 805,505 1,030,302 873,392 401,878 390,722 419,913 477,913 817,859 862,441 431,404 427,399 459,732 499,145 534,883 6556,828 748,625 3,757,854 16,571,178 5,979,553 Percent Change 31.8 14.9 17.1 21.2 23.4 18.2 21.7 20.5 24.3 21.2 28.5 13.9 -19.3 -50.8 434.7 -19.9 -5.9 -8.3 0.7 31.3 81.0 130.8 9.7 11.7 12.1 14.9 21.4 14.3 27.9 11.4 34.6 Census/ Aug Sap 1s 17 18 19 n 21 22 -23 n n n n n n n 31 1 2 3 4 8 s 7 5 I 10 11 12 Census Props 87 87 87 67 87 87 87 87 87 87 87 87 87 87 87 87 87 87 87 07 87 87 87 87 87 87 87 87 Census Rooms 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 4,539 %Rooms Participants 67.7 67.7 67.7 87.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 62.9 67.7 87.7 87.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 67.7 A blank row indicates insuflaent data Source 2015 SIR,Inc. DISCLOSURE Destination Reports are publications of STR,Inc.(Reports containing only North American data)and STR Global Ltd(Reports containing woddvide data)and are intended solely for use by our paid subscribers.Reproduction or distribution of Destination Reports,in whole or part,vnthout written permission of either STR,Inc of STR Global Ltd is odd-slated and subject to legal action.Site licenses am available.Please consult your contract with STR,Inc.or STR Global,Ltd for the terms and conditions governing the ownership,distribution and use of Destination Reports and their contents Tab 4- Day Trend Florida Keys Currency:USD-US Dollar Monroe County TOO For the Week of September 06.2015 to September 12.2015 Exhibit H - Weekly Occ(%)-Jun 27,2015 to Sep 12,2015 Weekly ADR-Jun 27,2015 to Sep 12,2015 270 95 250 75 210 ``.."*"*"........ 85 l .� 170 ` "✓ 55 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep +This Year -..-Last Year +This Year -o-Last Year Current Week Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Occupancy(%) Aug Sep Current Run Run 16 17 I8 19 29 21 22 23 24 26 28 n 29 29 36 31 1 2 3 4 8 6 7 _ I 9 10 11 12 Week 28 MTD This Year 74.6 75.2 77.5 76.1 76.9 83.1 88.7 596 59.9 59.0 61.2 60.9 57.0 48.6 27.7 31.3 38.7 40.6 40.9 71.2 92.0 886 448 51.1 54.9 56.8 89.8 81.1 638 62.6 81.4 Last Year 03.6 70.9 70.0 67.6 67.0 798 87.0 58.2 55.1 55.8 55.0 57.8 79.8 93.8 89.9 42.8 45.7 NA 63.9 69.6 77.1 51.4 51.9 55.0 58.0 80.0 70.5 79.5 60.8 64.7 56.9 Percent Change 17.6 6.1 10.8 12.3 13.3 4.2 2.0 2.3 8.8 5.8 11.2 5.6 -24.8 -48.2 -69.2 -26.9 -15.4 -18.7 -12.9 3.8 19.3 72.5 -13.7 -7.0 -2.0 -5.7 -1.0 2.0 5 3 -3.1 7.8 ADR Aug Sep Current Run Run 18 17 I8 19 20 21 22 22 24 26 26 27 28 29 30 31 1 2 3 4 6 6 7 I 9 10 11 12 Week 28 MTD This Year 192.50 190.82 189.48 188.82 193.85 217.01 223.30 185.35 177.42 176.87 178.08 178.14 205.36 204.30 188.20 173.27 168.46 168.78 182.80 238.81 284.84 234.50 173.41 168.72 173.30 181.99 207.61 205.80 197.28 198.35 205.41 Last Year 182.26 180.85 179.82 179.75 181.82 198.28 202.18 57480 170.07 165.84 188.94 176.91 227.07 243.94 223.00 169.77 130.54 15720 163.74 183.76 165.38 159.03 154.90 155.90 150.73 186.15 188.40 192.56 170.06 184.36 166.40 Percent Change 5.6 5.5 5.4 5.0 0.6 9.4 10.4 6.0 4.3 6.6 5.4 0.7 -9.6 -16.3 -16.9 2.1 5.8 8.1 11.8 28.8 42.9 47.5 11.9 8.2 8.5 9.5 11.3 6.9 16.0 7.8 22.0 Aug Sep Current Run Run 18 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 6 8 7 6 9 10 11 12 Week 28 MTD This Year 143.65 143.45 146.88 143.66 149.07 180.42 198.06 110.39 106.36 104.28 109.01 108.41 118.35 99.31 51.53 5424 65.11 67.64 85.73 188.54 243.68 207.81 77.63 88.23 95.08 103.02 144.95 166.99 125.96 124.27 128.03 Last Year 115.68 126.15 125.88 121.81 123.43 156.20 175.84 101.80 93.69 92.46 92.98 101.96 174.00 228.70 201.34 72.71 72.06 78.39 88.18 126.07 143.01 81.70 80.36 85.71 89.40 99.73 131.55 153.17 103.00 119.24 96.81 Percent Change 24.2 11.9 16.7 17.9 20.8 14.0 12.6 8.4 13.5 12.8 17.3 6.3 -32.0 -56.6 -74.4 -25.4 -10.6 -13.7 -2.8 33.7 70.4 154.4 -3.4 0.6 6.4 3.3 10.2 9.0 22.2 4.2 31.8 Supply Aug Sep Current Run Run 18 17 16 19 20 21 22 23 24 26 28 27 28 29 30 31 1 2 3 4 6 6 7 9 9 10 11 12 Week 28 MTD This Year 8,926 8,926 8,926 8,926 8,926 8,928 8,926 8,926 8,928 8,928 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,926 8,928 8,926 8,926 62,482 249.928 107,112 Last Year 8.374 8,374 8,374 8,374 8,374 8874 8,374 8,374 8,374 8,374 8,374 8,374 8,374 8,374 8,374 8,378 8,378 0,378 8,378 8,378 8,378 6.378 8,378 8,378 8,378 8,378 8,378 8,378 50,680 234,524 100,538 Percent Change 6.6 6.6 6.6 6.6 6.6 6.6 6.6 68 6.6 6.6 6.6 6.6 8.6 6.6 6.6 8.5 8.5 6.5 6.5 6.5 6.5 8.5 6.5 8.5 8.5 6.5 6.5 6.5 8.5 6.6 8.5 Demand Aug Sep Current Run Run 10 17 98 10 20 21 22 23 24 26 28 27 26 29 30 31 1 2 3 4 9 6 7 8 9 10 11 12 Week 28 MTD This Year 6,661 6,710 6,920 6,791 6,864 7,421 7,917 5,316 5,351 5,263 5,464 5,432 5,144 4,339 2,470 2,794 3,450 3,620 4,186 6,358 8,213 7,910 3,996 4,562 4,897 5,053 6,232 7,243 39,893 156,577 65,720 Last Year 5,315 5,934 5,631 3,675 5,085 8,081 7,283 4,877 4,613 4,669 4,608 4,828 6,417 7,851 7,527 3,588 3,820 4,178 4,612 5,748 6,463 4,304 4,344 4,808 4,689 5,029 5,910 8,684 35,548 151,683 57,197 Percent Change 25.3 13.1 18.1 19.7 20.7 11.1 8.7 9.0 16.0 12.7 18.6 12.6 -19.8 -44.7 -87.2 -22.1 -9.8 -13.4 -7.2 10.6 27.1 83.8 -8.0 -1.0 4.4 0.5 5.4 8.7 12.2 3.2 14.9 Revenue Aug Sep Current Ran Run 18 17 16 19 20 21 22 23 24 26 26 27 28 29 30 31 1 2 3 4 6 6 7 9 9 10 11 12 Week 28 MTD This Year 1,282.2281,280,4181,311,0581,282,2971,330,5611,610,4271,767,845 985,323 949,395 930,844 973,056 967,667 1,058,364 886,445 459,916 484,120 581,203 603,734 765,210 1,504,361 2,175,1071,854,869 692,957 769,710 848,661 919,594 1,293,8251,490,590 7,870,206 31,057,78513,499,821 Last Year 968,722 1,073,1691,053,0491,020,0761,033,16301,324,7341,472,489 852,484 784,523 774,296 778,472 853,781 1,457,092 1,915,168 1.686,002 000,138 810,386 656,790 738,807 1,056,2381,198,100 684,457 673,288 718,095 748,957 835,502 1,1031801,2633,227 6,045,740 27,963,774 9,031,080 Percent Change 32.4 19.3 24.4 25.7 28.7 21.8 20.1 15.6 21.0 20.2 25.0 13.3 -27.5 -53.7 -72.7 -20.5 _ -4.8 -8.1 3.8 42.4 81.5 171.0 2.9 7.2 13.3 10.1 17.4 16.2 30.2 11.1 40.2 Census's„ Aug Sep 18 17 19 /9 20 21 22 23 24 28 24 n 20 29 30 21 1 2 3 4 5 6 7 9 9 10 11 12 Census Props 164 164 184 184 164 164 164 164 164 184 164 184 164 164 164 184 164 164 164 164 164 164 164 184 164 164 164 164 Census Rooms 8,928 8,926 8,928 8,926 8,928 8,928 8,926 8,926 8,926 8,928 8,928 8,928 8,926 8,926 8,928 8,926 8,928 8,928 8,920 8,926 8,926 8,926 8,926 4926 8,926 8,926 8,926 8,926 %Rooms Participants 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.5 63.3 63.5 61.1 61.5 82.5 63.5 62.7 63.5 62.7 62.7 63.5 63.5 63.5 63.5 63.5 63.5 A blank row indicates Insufficient data. Source 2015 STR,Inc. DISCLOSURE Destination Reports are publications of STR,Inc.(Reports containing ody North American data)and STR Global Ltd(Reports containing worldwide data)and are intended solely for use by our paid subscribers.Reproduction or distribution of Destination Reports,in whole or part,without written permission of either STR,Inc.or STR Global Ltd is prohibited and subject to legal action.Site licenses are available.Please consult your contract with STR,Inc,or STR Global,Ltd for the terms and conditions governing the ownership,distribution and use of Destination Reports and their contents. Tab 5- Day Trd Monroe Cty Ex Key West+ Currency:USD-US Dollar Monroe County TDC For the Week of September 06,2015 to September 12,2015 Exhibit Weekly Occ(%)-Jun 27, 2015 to Sep 12,2015 Weekly ADR-Jun 27,2015 to Sep 12, 2015 90 255 80 - - 4-. 235 70 _ 215 _ ..,,_ - 195 %. 60 175 50 - - ----- -- 155 40 - 135 .F - . . --- -- --- --- _. 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 27-Jun 4-Jul 11-Jul 18-Jul 25-Jul 1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep This Year a-Last Year +This Year -a Last Year Current Week Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Occupancy(%) Aug Sep Current Run Run _ 16 17 18 16 m 21 72 23 24 m m 27 m m 30 31 1 2 3 4 6 _ 6 7 6 6 10 11 12 Week 28 MTD This Year 75.4 72.1 75.1 70.6 71.6 82.1 88.1 52.9 50.2 484 50.9 51.7 52.4 46.1 21.9 25.3 32.0 33.8 40.0 71.5 91.5 89.6 35.6 41.2 44.5 464 64.9 81.8 57.7 57.4 56.1 Last Year 60.5 61.9 59.8 56.9 57.3 74.4 83.7 51.0 47.3 45.2 44.9 47.7 71.8 91.1 88.1 33.6 37.3 40.6 42.9 61.5 736 42.3 42.5 44.6 43.1 48.9 83.4 72.5 51.0 68.7 47.9 Percent Change 24.6 16.5 25.5 24.1 24.8 10.3 5.2 3.7 6.0 7.1 13.5 8.2 -27.0 -49.4 -75.2 -24.7 -14.3 -16.7 -6.7 16.3 24.4 112.0 -18.3 -7.8 3.3 -5.0 2.4 12.9 13.1 1.2 17.2 ADR Aug Sep Current Run Run 16 17 18 12 20 21 22 23 24 26 m 27 28 m m 31 1 2 3 4 6 6 7 6 9 10 11 12 Week 28 MTD This Year 175.28 176.41 176.67 173.27 17583 201.77 203.77 158.82 159.31 158.15 160.56 157.58 17865 188.42 159.71 146.62 151.84 147.37 163.00 223.97 245.20 220.53 144.65 141.79 148.06 151.35 175.99 178.74 174.27 180.01 186.11 Last Year 168.33 167.30 188.05 165.82 164.21 181.07 186.25 156.72 150.54 146.81 152.15 155.80 214.20 227.53 217.77 145.85 137.85 138.40 142.60 167.92 171.55 130.90 134.80 134.35 135.26 144.43 185.78 173.00 150.15 168.78 149.20 Percent Change 4.1 5.4 5.1 4.5 7.0 11.4 9.4 1.3 5.8 7.7 5.5 1.1 -18.6 -17.2 -26.7 0.5 10.3 8.0 14.3 33.4 429 57.6 7.3 5.5 9.4 4.8 8.2 2.8 16.1 6.6 24.7 Aug Sep Current Run Run 14 17 1s is m 21 22 23 24 m m 37 26 m m 31 1 2 3 4 6 6 7 6 9 /0 11 12 Week 28 MTD This Year 132.14 127.24 132.88 122.33 125.71 165.65 179.52 84.00 79.98 76.54 81.75 81.40 93.64 86.88 34.90 37.03 48.61 49.78 65.26 160.15 224.37 197.64 51.44 58.36 65.94 70.29 114.24 146.20 100.59 103.35 104.36 Lest Year 101.85 103.55 100.53 94.37 04.17 134.80 155.98 79.95 71.28 88.31 68.24 74.37 153.85 207.22 191.89 48.94 51.40 55.34 81.17 103.24 128.20 50.16 5726 59.96 58.33 70.61 105.13 126.02 78.64 95.75 71.39 Percent Change 29.7 22.9 32.0 29.6 33.5 22.9 15.1 5.1 12.2 15.4 19.8 9.4 -39.1 -58.1 -81.8 -24.3 -5.4 -10.1 6.7 55.1 77.8 234.1 -10.2 -2.7 13.1 -0.5 8.7 16.0 31.3 7.9 46.2 Supply Aug Sep Current Run Run 16 17 18 19 20 21 22 23 24 26 m 27 26 m m 31 1 2 3 4 6 4 7 6 9 10 11 12 Weak 28 MTD This Year 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 29,407 117,628 50,412 Last Year 4,089 4.089 4,089 4,086 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 4,089 28,623 114,492 49,088 Percent Change 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 27 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 27 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 Demand Aug Sep currant Run Run 14 17 18 19 m 21 22 23 34 m m n m m 30 31 _ 1 2 3 4 6 4 7 6 I 10 11 12 Week 28 MTD This Year 3,187 3,030 3,155 2,966 3,007 3,449 3,701 2,222 2,109 2,033 2,139 2,170 2,202 1,937 918 1,061 1,345 1,419 1,682 3,004 3,844 3,765 1,494 1,729 1,871 1,951 2,727 3,436 16,973 67,533 28,267 Lest Year 2,474 2,531 2,446 2,327 2,345 3,044 3,424 2,086 1,938 1,847 1,834 1,952 2,937 3,724 3,603 1,372 1,527 1,859 1,754 2,514 3,008 1,729 1,737 1,825 1,783 1,999 2,593 2,963 14,609 64,953 23.480 Percent Change 28.0 19.7 29.0 27.5 28.2 13.3 8.1 6.5 8.9 10.1 16.8 11.2 -25.0 -48.0 -74.5 -22.7 -11.9 -14.5 -4.1 19.5 27.8 117.8 -14.0 -5.3 6.1 -2.4 5.2 16.0 16.2 4.0 20.4 Revenue Aug Sep Current Run Run 14 17 II II m 21 22 23 24 m m 27 m m m 31 1 2 3 4 6 4 7 4 9 to 1t 12 Week 28 MTD This Year 555,116 534,519 557,405 513,915 528,128 695,908 754,166 352,893 335,992 321,525 343,439 341,949 393,386 364,967 146,811 155,584 204,226 209,111 274,164 672,804 942,560 830,296 216,113 245,161 277,013 2135,292 479,914 614,167 2,957,956 12,156,304 5,260,821 Last Year 416,445 423,433 411,057 385,873 385,070 551,185 637,732 325,913 291,44E 271,158 279,047 304,113 829,000 847,314 784,618 200,103 210,187 226,201 250,121 422,143 516,025 241,886 234,154 245,191 238,491 288,720 429,872 515,278 2,193,502 10,902,065 3,503,184 Percent Change 33.3 26.2 35.6 33.2 37.2 26.3 18.3 7.9 15.3 18.6 23.1 12.4 -37.5 -56.9 -81.3 -22.3 -2.8 -7.6 9.6 59.4 82.7 243.3 -7.7 0.0 16.2 23 11.6 18.2 34.8 10.9 50.2 Census% Aug Sep 16 17 18 14 m 21 22 23 m m m 27 m m m 31 1 2 3 4 6 6 7 8 I 10 11 12_ Census Props 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 70 Census Rooms 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 4,201 %Rooms Participants 61.9 81.9 81.9 61.9 61.9 61.9 81.9 61.9 61.9 61.9 61.9 61.9 61.4 81.9 81.9 58.8 59.7 81.9 60.2 81.9 60.2 60.2 61.9 61.9 81.9 81.9 81.9 61.9 A blank row indicates insufficient data. Source 2015 STR,Inc. DISCLOSURE Desbnabon Reports are publications of STR,Inc.(Reports containing only North American data)and STR Global Ltd(Reports containing worldwide data)and are intended solely for use by our paid subscribers.Reproduction or rfstribution of Destination Reports,in whole or part,without written permission of either STR,Inc.or STR Global Ltd.is prohibited and subject to legal action.Site licenses are available.Please consult your contract with STR,Inc.or STR Global,Ltd for the terms and conrktions governing the ownership,distribution and use of Destination Reports and their contents Monroe County Tourist Development Council /str/ Smith Travel Research Exh i bit J Monthly District& Tier Overview Report For the month of.June 2015 Current Month-June 2015 vrs June 2014 Year to Date Thru June 2015 vrs YTD Thru June 2014 Percent Change from Percent Change from YTD Occ% ADR($) RevPAR($) June 2014 Occ% ADR($) RevPAR($) 2014 2015 2014 2015 2014 2015 2014 Occ ADR RevPAR 2015 2014 2015 2014 2015 2014 Occ ADR RevPAR Florida Keys 80.4 80.7 226.25 218.14 181.95 175.93 -0 3 3.7 3.4 84.4 84.5 291.44 275.94 245.87 233.22 -0.2 5.6 5.4 Florida Keys Luxury 84.2 83.8 398.83 393.12 335.71 329.41 0.5 1.5 1.9 82.3 84.2 519.82 495.35 428.05 417.24 -2.2 4.9 2.6 Florida Keys Upscale 88.1 87.8 283.93 282 21 250.19 247.80 0.3 0.6 1.0 91.4 89.8 372.81 368.67 340.93 331.11 1 8 1 1 3 0 Florida Keys Midprice 80.2 81.0 220.38 209.83 176.75 169.98 -1.0 5.0 4.0 84.3 83.8 291.71 270.91 245.98 226.93 0.7 7.7 8.4 Florida Keys Economy 75.9 81.0 187.86 177.19 142.54 143.48 -6.3 6.0 -0 7 82.3 85.8 233.15 220.57 191.77 189.18 -4.1 5.7 1 4 Florida Keys Budget 78.3 77.5 181.88 173.33 142.33 134.34 1.0 4.9 5.9 82.8 82.8 232.03 217.85 192.02 180.33 -0.0 6.5 6.5 Key West 85.4 86.5 241.15 233.48 205.98 202.06 -1.3 3 3 1 9 90.4 91.0 319.92 304.59 289.17 277.10 -0.6 5.0 4 4 Key West Luxury 89.0 86.1 380.30 378.66 338.36 326.17 3.3 0.4 3.7 91.8 90.0 511.43 493.80 469.71 444.54 2.0 3.6 5.7 Key West Upscale 88.1 89.3 288.48 276.26 254.28 246.62 -1.3 4.4 3 1 93.3 92.7 383.14 364.62 357.43 337.87 0.7 5.1 5.8 Key West Midprice 85.9 88.4 220.23 208.87 189.12 184.64 -2.9 5.4 2.4 91.9 92.4 292.64 273.18 268.87 252.42 -0.6 7.1 6.5 Key West Economy 85.0 84.3 173.33 170.97 147.32 144 08 0.9 1.4 2.2 91.3 90.7 233.36 222 10 212.98 201.46 0.6 5.1 5 7 Key West Budget 83.0 84.6 201.99 191.29 167.59 161.92 -2.0 5.6 3.5 87.4 89.6 262.63, 248.34 229.62 222.51 -2.4 5.8 3.2 Key West Small Properties 82.5% 81.6% 212.15 199.57 175.12 162.80 1.2 6.4 7.6 88.5% 88.2% 276.66 259.24 244.85 228.67 0.3 6.8 7 1 Middle-Upper Florida Keys 75.2 74.9 208.74 200.70 157.07 150.24 0.5 4.0 4.5 78.3 78.2 258.35 243.14 202.27 190.04 0.2 6.3 6.4 Middle-Upper Florida Keys Luxury Middle-Upper Florida Keys Upscale Middle-Upper Florida Keys Midpnce 72.6 72.1 220.62 211.23 160.10 152.35 0.6 4.4 5.1 74.2 73.4 290.15 267.47 215.20 196.29 1.1 8.5 9.6 Middle-Upper Florida Keys Economy 70.3 78.8 198.60 181.49 139.62 143.09 -10.8 9.4 -2 4 76.4 82.6 232.98 219.48 177.98 181 25 -7.5 6 1 -1 8 Middle-Upper Florida Keys Budget 74.6 72.7 164.34 159.29 122.54 115.84 2.5 3.2 5.8 79.4 78.2 207.73 194.40 164.92 152.03 1.5 6.9 8.5 Key Largo 74.5% 71.2% 177 31 171.75 132.14 122.28 4.7 3.2 8.1 78.1% 76.0% 228.21 215.60 178.31 163.89 2.8 5.8 8.8 Marathon 78.0% 79.8% 224.74 216.21 175.40 172.59 -2.2 3.9 1.6 78.0% 80.0% 271.89 255.60 212.14 204.43 -2.5 6.4 3.8 Islamorada 72.9% 74.7% 223.87 211.62 163.19 158.09 -2.4 5.8 3.2 77.2% 78.6% 275.50 258.02 212.62 202.88 -1.8 6.8 4.8 Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes The information contained in this report is based upon independent surveys and research from sources considered reliable but no representation is made as to its completeness or accuracy. This industry standard and is intended solely for the internal purposes of your company and should not be published in any manner unless authorized by Smith Travel Research. HISTORIC TREND REPORT-COUNTY&DISTRICT MONROE COUNTY SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 2011 2012 2013 2014 2015 %Chg Monroe County Average Occupancy '00.0% January 69.0% 75.5% 77.6% 84.6% 84.5% -0.1% 90.0o 1!IUI1111111111111111 `' February 84.4% 85.0% 87.4% 90.3% 90.2% -0.1% I p al1in��1111111 March 89.5% 89.0% 89.2% 89.9% 88.2% -1.8% 80.0% /4 �� April 83.9% 83.8% 81.9% 82.1% 83.8% 2.1% 70.0% AlE1 1 1 21 1 161"1�� May 75.2% 78.1% 77.7% 79.9% 79.1% -1.0% 4 111�1n1111111�� 11`1 June 78.4% 79.6% 79.9% 80.7% 80.4% 60.0/ w, July 83.1% 85.0% 83.7% 83.5% 111111111111111111111 , August 69.7% 68.2% 76.7% 78.8% so.a r 11'.111"11I"„I"1I September 54.4% 56.7% 60.6% 61.4% ao.a r _ October 64.0% 64.4% 70.0% 71.9% November 74.2% 71.6% 77.5% 76.0% 30.0% - December 67.7% 67.6% 74.8% 74.9% . I I- 8 ° 1 ---2011 t 2012 2013 -i4-2014 t 2015 Total 74.3% 75.0% 78.1% 79.5% 84.4% -0.2% 2011 2012 2013 2014 2015 %Chg Monroe County Average Daily Rate 0 $ 36o00 IMMENNIN�MEME�l' Ts January $189.03 $209.99 $226.75 $256.51 $277.91 8.3% $3". ■■■■`1■■■■■■L,._. y ,y. ,,,._. ■ February $223.35 $252.94 $270.12 $305.17 $335.65 10.0% 332000 ■■■■� ■■■■■■■■■■■■■■■■■■ March $245.29 $272.56 $301.61 $327.24 $351.61 7.4% s3oo°° ■■■% V■■■■■■■■■■■■■■■■■ April $232.23 $246.21 $248.82 $297.32 $300.79 1.2% $28000 gr>i4 ■10■■■■■■■■■■■■■■`M May $191.22 $203.82 $221.70 $244.57 $250.92 2.6% 0oo Ila '\■■■■■■■■■■■■■V June $175.81 $188.70 $207.86 $218.14 $226.25 3.7% =4000000 ` ,■5I■ti,`70■�7■■■■■■ v, ■ July $183.28 $193.75 $219.80 $230.21 ,200„ [>I■■■■IIS_ 1■■F I%■ ■■L August $166.69 $177.93 $204.94 $216.94 $180°0 ■A■■■■ i_ Nr Ti 4■■ September $157.60 $167.78 $177.55 $183.26 s160oo ■■■■■■■■■■■�■1aiir%��■■■■ October $176.72 $188.05 $210.36 $222.04 5140M 1111111111111111111111 November $184.39 $196.13 $221.11 $230.76 ... :12000 - ... ..T $10000 +.-- ■■■ u.December $222.86 $237.90 $269.23 $291.28 6 I ; 1 1' I f } I & J I Total $199.44 $213.66 $234.35 $255.47 $291.44 5.6 L_ -4-2011 *-2012 2013 -61.-2014 2015 1 RevPAR 2011 2012 2013 2014 2015 %Chg Monroe County Average RevPAR � January $130.39 $158.50 $175.95 $217.06 $234.71 8.1% :29000 February $188.61 $214.88 $235.99 $275.57 $302.71 9.8% $2700° March $219.44 $242.60 $268.99 $294.08 $310.29 5.5% :25°00 April $194.76 $206.40 $203.81 $244.00 $252.10 3.3% 2z,o3omoo s May $144.02 $159.16 $174.28 $195.30 $198.45 1.6% f1. 1 June $137.78 $150.17 $166.07 $175.93 $181.95 3.4% :17000 July $152.33 $164.61 $183.97 $192.19 $15000 August $116.14 $121.33 $157.10 $170.96 $13000 September $85.75 $95.11 $107.62 $112.51 sl,000 October $113.16 $121.16 $147.24 $159.69 59000 November $136.88 $140.46 $171.45 $175.28 57000 December $150.79 $160.72 $201.48 $218.28 55000 Total $148.28 $160.24 $183.04 $203.05 $245.87 5.4% g t-2011 -a-2012 2013 -14-2014 -II-2015 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes HISTORIC TREND REPORT KEY WEST SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 2011 2012 2013 2014 2015 %Chg 1000% ,'Py wPor AvPra P nervanry January 81.0% 85.6% 85.0% 93.8% 92.4% -1.5% 95°% February 93.1% 92.1% 94.3% 95.2% 96.0% 0.8% 60.0% R March 95.4% 93.5% 94.7% 93.6% 92.1% -1.6% 85,0% �1 April 91.4% 89.4% 89.4% 88.7% 90.7% 2.3% May 83.6% 85.7% 86.4% 88.5% 86.6% -2.2% 80o% June 84.3% 85.0% 86.2% 86.5% 85.4% -1.3% ".°% July 89.7% 90.8% 90.5% 87.7% 70.0% August 77.2% 73.7% 83.5% 85.5% 650% September 62.7% 65.4% 71.3% 71.6% e0.0% October 74.0% 74.7% 81.1% 83.4% November 83.9% 81.0% 87.8% 86.2% 550% December 76.2% 75.9% 85.6% 84.7% 50.0% ailit, p s i Total 82.5% 82.6% 86.3% 87.1% 90.4% -0.6% E -.-4011 -.-2°'2 2013 �-2014 -I-2015 2011 2012 2013 2014 2015 %Chg $400.00 _•AAPS..tAvera]e Apilkgote January $202.67 $226.88 $244.86 $289.06 $315.66 9.2% i800° ` February $237.56 $266.47 $291.37 $348.80 $379.13 8.7% o March $260.48 $285.46 $320.02 $362.13 $384.87 6.3% $320.00 April $239.21 $254.38 $263.91 $320.03 $325.30 1.6% $300.00 May $201.23 $214.26 $235.66 $269.57 $274.49 1.8% 8280.00 June $180.94 $194.67 $216.46 $233.48 $241.15 3.3% °0° July $187.89 $196.61 $229.34 $243.0800 - August $169.89 $181.89 $216.38 $231.06 m0.00 5200.00 September $164.52 $175.70 $190.55 $199.87 3180.00 October $193.14 $206.50 $238.96 $252.43 8180.00 November $194.69 $208.19 $244.16 $257.31 3140.00 itililliiiii December $228.48 $247.28 $288.34 $312.32 $120.00 o Total $206.98 $223.63 $251.06 $279.72 $319.92 5.0% -..-20„ 012 2013 -“-2°'^ -44-p15 RevPAR R 2011 2012 2013 2014 2015 %Chg K ��Q� $�� $390.00 "`r,'^'� iilk""�.s-`_ "'1�'..Y' January $164.10 $194.30 $208.04 $271.09 $291.63 7.6% s o: February $221.20 $245.44 $274.79 $331.92 $363.99 9.7% $33000 March $248.46 $267.02 $303.05 $339.07 $354.64 4.6% :31000 )411 \ April $218.66 $227.47 $235.81 $283.72 $294.92 3.9% $270.00 May $168.15 $183.55 $235.66 $238.47 $237.59 -0.4% $25°°° June $152.54 $165.48 $186.58 $202.06 $205.98 1.9% 21°o°23°°° - s - July $168.56 $178.44 $207.56 $213.26 $19000 August $131.09 $133.96 $180.59 $197.47 $17000 $15000 • September $103.20 $114.93 $135.86 $143.02 $13000 October $142.97 $154.29 $193.73 $210.50 511000 November $163.40 $168.68 $214.43 $221.72 :9000 December $174.18 $187.57 $246.72 $264.55 Total $170.72 $184.81 $251.06 $243.60 $289.17 4.4% --,2011 - --2012 2013 - 2014 --2015 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes HISTORIC TREND REPORT KEY WEST B&Bs,GUEST HOUSES AND INNS SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 2011 2012 2013 2014 2015 %Chg - 1ao o% Key West B&Bs,Guest Howes&Inns Average 0ccu aartcy January 75.7% 83.2% 83.5% 92.4% 89.4% -3.2% 950% February 91.6% 91.8% 93.9% 92.9% 95.1% 2.4% 90.0% ' _- March 95.4% 93.9% 94.5% 91.8% 91.7% -0.1% e00% -.' April 92.0% 90.3% 88.9% 86.4% 88.0% 1.9% ao0% - /♦� May 82.4% 85.8% 82.9% 84.4% 84.8% 0.4% rs0% IIWr ' June 82.8% 84.2% 83.1% 81.6% 82.5% 1.2% ' 700% July 88.0% 89.5% 86.7% 82.1% 050% . August 76.9% 72.0% 77.9% 79.6% °0.0% • September 63.5% 64.9% 66.0% 69.2% 550% t October 74.4% 73.2% 75.5% 78.1% 50.0% November 83.7% 79.2% 83.4% 82.9% - December 75.3% 74.6% 81.8% 81.8% r ---2011 -.-2012 2013 iire 2014 teams Total 81.7% 81.8% 82.9% 83.5% 88.5% 0.3% 2011 2012 2013 2014 2015 %Chg Key West B&Bs.Guest Houses&Outs Avera°e Daily Rah January $175.56 $197.42 $206.14 $241.74 $269.60 11.5% 134000 "a February $204.64 $229.40 $243.99 $298.82 $323.45 8.2% moon "ri1r\„'11'1'1".""i March $218.22 $238.69 $261.26 $306.64 $331.74 8.2% $28000 ■r,,aEhNu■■EEE■■■■EE■■Eup April $194.64 $210.78 $219.23 $269.03 $278.51 3.5% 526oao E,au.E!_1EEEEEEEEE�EE■r May $169.75 $180.28 $199.01 $230.29 $240.10 4.3% f2400° wwr... omag IlEEEEEEEEEEEE_ i mijig E! 1■■EE■E..EE//rl June $152.44 $164.36 $184.06 $199.57 $212.15 6.3% `200°° 7Artra,9EE�.�!�EEE�.-o6lr7 July $158.94 $166.33 $192.60 $208.30 fz�� Er%EEEL1\G«MM.ZEVAIIIEK1 August $143.93 $152.53 $180.86 $195.59 moo E,EEEEEEL ST V117111M:!as 2EE September $140.47 $150.56 $164.89 $171.16 $1400o EEEEEEEEEE\ailii: !_o. MI♦EEEE October $161.63 $175.55 $206.30 $217.35 s,20:,�00 EEEEEEEEEEEEEEEE +Il F 00EE EEEEEEEEEEE m November $164.39 $175.38 $205.75 $219.50 a - December $192.02 $203.95 $242.79 $261.02 2011 -2012 -o-2013 --4,-2014 ..+-Senes4 I Total $174.62 $189.18 $212.28 $236.23 $276.66 6.7% Rev PAR 2011 2012 2013 2014 2015 %Chg fa7000 Kev.., .•: Gyes$Hgus$s yrsA••e,ax Hev'AR January $132.88 $164.22 $172.20 $226.16 $241.07 6.6% '29°°° > 270o0 February $187.35 $210.64 $228.58 $277.74 $307.50 10.7% S Al ...._, March $208.18 $224.20 $246.90 $281.40 $304.27 8.1% 123000 % April $178.98 $190.30 $194.79 $232.34 $244.99 5.4% 121°°° �`•. May $139.95 $154.70 $164.92 $194.31 $203.49 4.7% 119 ° -0° _ - June $126.21 $138.43 $153.03 $162.80 $175.12 7.6% s17000 515000 July $139.81 $148.80 $166.99 $171.08 $13000 4. August $110.63 $109.89 $140.90 $155.69 $11000 , September $89.18 $97.67 $108.77 $118.50 1900 0 170 00 October $120.20 $128.52 $155.74 $169.83 :500 _ _ November $137.66 $138.91 $171.61 $181.87 December $144.62 $152.19 $198.56 $213.52 -..-2011 -Si-2012 2013 �_2014 -9-2015 Total $142.69 $154.68 $175.98 $197.16 $244.85 7.1% The Key West B&B,Guest House and Inn HISTORIC TREND REPORT began July 2009 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes • HISTORIC TREND REPORT MIDDLE&UPPER KEYS SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes • 1 2011 2012 2013 2014 2015 %Chg Idd a11ny Kays AVPn0a D10yy°. January 55.5% 63.9% 69.4% 75.6% 76.6% 1.3% soD% February 74.7% 76.8% 79.9% 84.1% 81.8% -2.7% March 82.8% 83.9% 83.3% 86.2% 84.4% -2.1% 80.0% April 75.4% 77.5% 73.9% 75.6% 77.0% 1.9% May 66.1% 69.5% 68.6% 71.4% 71.4% 0.1% 700% - � June 71.7% 73.4% 73.3% 74.9% 75.2% 0.5% 60.0% July 75.7% 78.4% 76.8% 79.3% August 61.2% 62.0% 70.0% 72.4% 500% September 45.0% 47.0% 50.1% 51.7% October 52.7% 53.0% 59.1% 60.9% aD% November 63.2% 61.2% 67.4% 65.9% December 57.9% 58.3% 64.3% 65.4% 300% Total 65.2% 66.4% 69.6% 72.0% 78.3% 0.2% 2011 t2012 2013 2014 - -2015 2011 2012 2013 2014 2015 %Chg 5320.00 7 - L/• Ksy�Avere a DaII5 Rah - January $166.82 $184.28 $202.11 $216.79 $232.57 7.3% $30000 /ilk February $203.51 $234.50 $243.10 $265.85 $301.91 13.6% $280.00 March $225.64 $256.19 $279.05 $289.95 $315.53 8.8% $28000 April $222.75 $235.50 $229.26 $271.14 $272.13 0.4% $24000 i. , _ May $177.02 $189.19 $202.81 $214.12 $221.69 3.5% :nD.00 S� June $169.02 $180.85 $197.32 $200.70 $208.74 4.0% s20o50 _ F �'‘114111111111, / July $177.14 $189.99 $208.46 $216.27 August $162.12 $172.59 $191.50 $201.03 $150.00 � September $146.69 $155.57 $159.32 $161.20 s1e0 00 October $150.64 $159.14 $171.68 $182.15 s140.00 November $168.81 $178.37 $191.52 $196.61 $12000 December $214.42 $224.34 $244.29 $264.64 f00°° - - - Total $188.65 $199.68 $212.96 $226.85 $258.35 6.3% --2011 -.-2012 2013 - 2014 --a-2015 RevPAR 2011 2012 2013 2014 2015 %Chg rnlaas,A u.per Ke$Avmye RevPAR $27000 January $92.62 $117.80 $140.28 $163.91 $178.05 8.6% $25000 February $152.11 $180.13 $194.20 $223.58 $247.04 10.5% 523000 �. March $186.86 $214.83 $232.31 $249.82 $266.24 6.6% 521000 / A April $167.96 $182.44 $169.48 $204.95 $209.57 2.3% $19000 AI May $116.95 $131.42 $138.88 $152.86 $158.39 3.6% 51 000 > >��► 1 June $121.19 $132.75 $144.70 $150.24 $157.07 4.5% $15000 -- Imo• �• k ' July $134.10 $148.90 $160.18 $171.54 $13000 /,.'t'k�. August $99.23 $106.96 $133.96 $145.63 silo. r ' September $66.01 $73.14 $79.79 $83.26 $8000 '�� ♦ - October $79.42 $84.35 $101.44 $110.97 $7000 November $106.71 $109.10 $129.10 $129.60 $5000 - - December $124.18 $130.88 $157.12 $173.04 t 2011 -a-2012 2013 --op-2014 sae-2015 Total $122.93 $132.56 $148.24 $163.44 $202.27 6.4% Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes HISTORIC TREND REPORT Key Largo SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 2011 2012 2013 2014 2015 %Chg 100°" ""P ^ Y 900% January 58.3% 65.8% 68.5% 74.3% 76.1% 2.4% February 77.4% 78.4% 77.9% 85.4% 86.0% 0.7% e°0% March 84.3% 83.2% 83.0% 83.7% 84.8% 1.3% April 76.0% 78.3% 71.9% 73.0% 76.6% 4.9% 70°% May 69.2% 69.9% 69.0% 69.2% 71.3% 3.1% s00% June 73.5% 73.4% 70.7% 71.2% 74.5% 4.7% July 77.4% 78.0% 75.3% 75.2% 500% August 61.9% 60.3% 68.6% 69.2% September 47.7% 47.1% 46.5% 50.3% a0°% October 55.7% 55.1% 58.7% 61.0% C00% November 67.0% 61.8% 66.6% 66.4% _ December 59.7% 58.4% 63.1% 64.4% -4.-2011 t2012 2013 -14-2014 --o-2015 Total 67.3% 67.0% 69.4% 70.2% 78.1% 2.8% 2011 2012 2013 2014 2015 %Chg $26000 Ke Largo Average Deily Rate January $161.76 $175.33 $191.14 $206.16 $219.38 6.4% February $194.99 $221.25 $221.02 $234.74 $259.74 10.7% s24°ao March $200.83 $218.68 $241.17 $250.66 $272.93 8.9% s22°0° April $194.23 $198.00 $198.95 $235.49 $239.04 1.5/° ° May $156.32 $163.46 $172.60 $185.33 $190.32 2.7% 5200.00 June $142.02 $150.68 $162.38 $171.75 $177.31 3.2% f7B00° July $148.84 $162.09 $170.32 $181.57 s160.00 August $137.91 $145.88 $161.38 $175.35 September $128.91 $135.58 $142.22 $149.20 f7000 October $131.88 $141.99 $153.18 $163.37 $120.00 November $153.74 $165.82 $176.12 $180.43 December $181.52 $190.29 $209.14 $220.04 _ -0-2011 -rF-2012 2013 2014 -0-2015 Total $163.30 $172.54 $185.77 $199.21 $228.21 5.8% RevPAR 2011 2012 2013 2014 2015 %Chg Apy la gn AVPragp RevPAR $24000 January $94.35 $115.40 $130.94 $153.19 $167.01 9.0% S220.00 February $150.99 $173.46 $172.13 $200.41 $223.45 11.5% s200oo March $169.29 $181.85 $200.24 $209.75 $231.37 10.3% April $147.60 $155.01 $143.02 $171.96 $183.14 6.5% 81e000 May $108.21 $114.32 $119.06 $128.19 $135.77 5.9% S140.00 - June $104.41 $110.58 $114.77 $122.28 $132.14 8.1% $12000 July $115.22 $126.41 $128.18 $136.49 moo.$8 August $85.36 $87.99 $110.65 $121.29 $e°m_ September $61.46 $63.85 $66.16 $75.08 18000 T October $73.29 $78.23 $89.99 $99.71 $4000 November $103.05 $102.40 $117.34 $119.73 = _ December $108.42 $111.16 $131.88 $141.63 2011 t2012 2013 -6.,,442014 2015 Total $109.87 $115.62 $126.84 $139.74 $178.31 8.8% Key Largo Tract HISTORIC TREND REPORT began May 2008 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes HISTORIC TREND REPORT Marathon SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 2011 2012 2013 2014 2015 %Chg loon% ,fQiMN't rr p n January 53.4% 62.1% 67.3% 75.7% 73.4% -3.0% 900% -- February 73.8% 75.3% 79.3% 84.1% 81.8% -2.7% March 84.2% 84.7% 82.6% 88.1% 84.3% -4.3% e00% - .. April 76.9% 77.8% 75.9% 79.2% 77.2% -2.4% May 65.3% 67.9% 67.0% 72.1% 73.4% 1.8% 700% --- June 74.4% 74.5% 75.8% 79.8% 78.0% -2.2% July 78.9% 79.2% 78.9% 82.9% 60 096 August 64.2% 64.2% 72.2% 76.0% September 44.7% 45.7% 52.7% 52.4% October 52.7% 51.0% 60.6% 59.7% 400% . November 62.0% 58.6% 67.9% 64.9% December 58.8% 57.6% 65.4% 65.7% 300% - Total 65.8% 66.5% 70.4% 73.2% 78.0% -2.4% --2011 -F2012 2013 2014 -+-2015 2011 2012 2013 2014 2015 %Chg osa Daily Pa*. 3340 00 January $167.69 $178.59 $200.57 $214.32 $235.52 9.9% s32000 February $201.28 $232.09 $245.80 $265.85 $301.91 13.6% $300.00 March $240.26 $272.93 $295.17 $315.12 $342.80 8.8% 328000 April $239.76 $247.62 $236.22 $292.34 $290.48 -0.6% s2e0.00 May $183.86 $188.41 $211.11 $218.54 $223.60 2.3% 5240.00 June $186.83 $197.22 $218.33 $216.21 $224.74 3.9% $220oo July $200.64 $209.14 $239.12 $246.98 520000 - August $181.49 $186.06 $213.51 $223.92 51e0.00 September $141.46 $148.60 $156.74 $163.97 $160.00 October $145.02 $154.64 $170.27 $183.29 514000 November $164.12 $174.89 $193.45 $201.04 $12000 December $224.88 $230.76 $260.66 $288.97 510000- - - - Total $194.29 $206.67 $223.49 $242.23 $271.89 6.4% --2011 t2012 2013 -Pi-2014 --2015 RevPAR 2011 2012 2013 2014 2015 %Chg Marathon Average RnvpgR 3290.00 January $89.50 $110.91 $134.93 $162.27 $172.90 6.6% 8270.o0 February $148.61 $174.80 $194.90 $223.58 $247.04 10.5% 5250°° March $202.41 $231.25 $243.73 $277.74 $289.07 4.1% $23000 s210.00 -- April $184.28 $192.76 $179.19 $231.41 $224.39 -3.0% s19o.o0 _ May $120.10 $127.99 $141.49 $157.55 $164.07 4.1% 317000 June $139.01 $147.01 $165.53 $172.59 $175.40 1.6% moo.- July $158.37 $165.73 $188.74 $204.80 5130.00 - August $116.55 $119.37 $154.25 $170.21 $11000 September $63.26 $67.87 $82.66 $85.99 3 7500 $70.00 October $76.37 $78.88 $103.16 $109.42 se000 November $101.79 $102.53 $131.34 $130.52 December $132.27 $133.01 $170.39 $189.86 t2011 _-a--2012 2013 -N4-2014 --2015 Total $127.88 $137.48 $157.33 $177.33 $212.14 3.8% 4Marathon Tract HISTORIC TREND REPORT began March 2009 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes HISTORIC TREND REPORT Islamorada SMITH TRAVEL RESEARCH 7/30/2015 This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Flonda Statutes 2011 2012 2013 2014 2015 %Chg January 49.0% 60.4% 72.4% 74.3% 78.2% 5.2% iii February 70.7% 75.7% 82.1% 86.3% 82.8% -4.1% 9009 ;�>� March 78.6% 83.2% 83.9% 86.8% 81.6% -6.0% eo.o% -`��,N �, il April 70.4% 74.6% 75.2% 75.0% 74.7% -0.4% • r May 61.3% 69.1% 70.3% 75.3% 69.5% -7.8% 70.0% �s. r June 64.5% 70.2% 73.8% 74.7% 72.9% -2.4% �� July 67.7% 75.5% 77.7% 81.3% 60.0% ,5 August 54.2% 59.4% 70.2% 72.0% 500% September 39.8% 46.8% 51.3% 51.7% Vlip/fl% . October 45.9% 52.7% 57.1% 61.9% 400% November 58.2% 63.1% 66.0% 66.3% December 53.1% 59.0% 63.0% 63.8% 30 0% Total 59.4% 65.7% 70.2% 72.6% 77.2% -1.8% --2011 t2012 2013 -4-2014 -.0-2015y 2011 2012 2013 2014 2015 %Chg Islamorada Avera.e Dail Rate $340.00 ItttUtttINUM ttilNIttitMiltttattittitttttiltittttiltIttti .. January $196.17 $200.54 $216.93 $231.50 $241.28 4.2% $320 00 ■■■■, •ENIII •■■IL_ February $237.18 $252.77 $264.90 $271.36 $294.03 8.4% 03o0 0° ",5�,1"t"""„'11111 March $262.76 $285.60 $317.28 $307.22 $337.46 9.8% rs April $266.39 $271.51 $258.56 $288.10 $293.85 2.0% 5260 00 0 ■W. ,A ►IIIMM■■■1■■■■� 7 May $214.82 $218.16 $225.42 $231.75 $245.18 5.8% $240 00 Ft,! ,\��IUUUUIUUIIIIF r. 7 June $200.40 $205.44 $216.44 $211.62 $223.87 5.8% $220 0, fi1 i��ENNI EM I��? 1r July $200.84 $211.39 $220.69 $220.46 -`s �` S'�' August $187.76 $195.56 $203.61 $204.33 $?60 00 '•"s1,i�1i=��r September $175.18 $183.97 $172.31 $163.81 $160 00 •••U•UUlIIlUUII AAAIUN - October $177.70 $183.36 $188.72 $195.56 5140 00 11111111111...111MEM EIMIN��ME November $193.50 $198.40 $204.88 $208.60 E,zo 00 r rt1 �11 +111M11�111• �.� r r. December $249.10 $259.56 $269.06 $294.51 mow 4 Total $217.40 $225.97 $233.40 $240.05 $275.50 6.8% --2011 -2012 2013 .4-.2014 --.-2015 1 RevPAR 2011 2012 2013 2014 2015 %Chg IsIamnrada gvprNo RnvP aR $340.0° January $96.18 $121.13 $157.12 $171.89 $188.67 9.8% 0°° February $167.75 $191.37 $217.52 $234.12 $243.49 4.0% $ 80.00 . March $206.63 $285.60 $266.30 $266.62 $275.26 3.2% $280.00 ,, April $187.45 $202.62 $194.37 $215.94 $219.37 1.6% 00000 MI/ 1.11111111=1111MINE11111111111M_. May $131.66 $150.83 $158.57 $174.51 $170.29 -2.4% 820oo0 June $129.25 $144.17 $159.82 $158.09 $163.19 3.2% $,01.00 July $136.05 $159.66 $171.42 $179.17 47 $140.00 ��1111,Pr August $101.76 $116.09 $142.94 $147.15 mom � September $69.66 $86.17 $88.48 $84.75 room 560 00 October $81.61 $96.63 $107.80 $121.02 $6000 November $112.62 $125.22 $135.26 $138.29 54000 a 0. December $132.34 $153.18 $169.45 $187.80 i l f-2011 --t-2012 2013 • is2014 . 2015 Total $129.18 $148.57 $163.86 $174.30 $212.62 4.8% 4IMamoreda Tract HISTORIC TREND REPORT began September 2010 Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year performance numbers. Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes 12 Month Occupancy Trends Fort Duda dY.,FL Jacksonville,FL 100.0 Miami-Hialeah,FL • 90 0 80.0 Tampa-St- Petersburg,FL I,I -- cNe _ '��' ®- \\ -Florida PanhSouth en 70.0 -Florida South Central • �_� -West Palm Beach-Boca Raton,FL -Fort Myers.FL 50.0 -Daytona Beach,FL !, Melbourne-Tem/ale,FL 1 400 • Florida Keys 30.0 Sarasota-Bradenton,FL June ,h*y Aaigmt September October November December Jan Feb March April May Key West,FL Occupancy 2016 2014 Jra u M April March Feb Jan December November October September August July June May Fort La ef.IRr 88.4 93.0 85.9 78.8 78.2 73.2 64.46 75.3 75.6 75.6 71.6 Jacksonville FL 70.2 70.4 74 0 76.2 72.9 65 0 57.4 61 9 66.5 59.23 64.9 70.0 70.0 69.6 Miami f _ _ 82.1 84.4 87.6 82.9 78.2 77.1 73.8 69.20 79.1 - 75.9 75.9 73.7 Orlando,FL 78.3 74 9 81.4 87.8 82.2 76.1 74.4 68.1 73.6 59.65 69.7 77.8 77.8 75.4 Tampa-St PetersburgAIMEMIL 70.4 89.8 78.7 88.4 85.3 70.0 62.1 60.6 65.0 56.70 64.1 67.6 67.8 87.7 Florida Panhandle 75.7_ 65 9 64 4 66 5 56 7 43.5 41.7 45 7 56 4 51.77 63.9 78 7 78.7 75.4 Florida South Central 59.4 67.7 80.6 80.0 66.0 56.9 55.8 54.8 45.63 53.1 55.6 55.8 55.7 West Palm Beach-Boca Raton,FL 67.2 69.0 77.9 86.6 89.4 81.9 77.8 72.0 68.6 61.38 66.0 69.1 69.1 65.6 Fort Myers,FL lir 65.9 64.4 74.7 89.5 91.1 81.3 65.7 64.1 56.7 43.86 53.8 65.9 65.9 58.5 Daytona Beach.FL 66 8 61 7 67 9 76.1 65.5 55.3 43.5 45 3 47.3 38.90 55.3 69.2 69.2 62.1 Melbourne-Titusville,FL 63.5 60.6 70.5 84.4 78.0 65.0 59.5 55.6 55.1 48.82 60.4 68.0 68.0 61.5 Florida Keys 80.4 79.1 83.8 88.2 90.2 84.5 74.9 76.0 71.9 61.39 78.8 83.5 83.5 81.1 Sarasota-Bradenton,FL 68.6 68.1 75.1 88.2 88.0 73.6 65.1 64.5 65.8 52.98 61.5 69.2 89.2 68.4 _ Key West,FL 85.4 86.6 90.7 92.1 96.0 92.4 84.7 86.2 83 4 71 6 85 5 87.7 87 7 87.3 Year to Date Occupancy 2015 VTD in,.June YTD Thru May YTD Thru Apr YTD Thru Ma YTD Thru Feb YTD Thru Jan YTD Thru Decemb YTD Thru Novemb YTD Thru October YTD Thru Seplembe YTD Thru August VTD Thru July YTD Thru June YTD Thru May Fort Lauderdale,FL 82.8 84.8 87.2 88.9 89.2 85.9 77.8 77.8 77.7 78.2 79.9 80.8 80.6 81.3 Jacksonville,FL 71.4 71.6 72.0 71.3 68.8 65.0 66.2 66.9 67.4 67.5 68.5 69.1 69.1 68.9 Miami-Hialeah,FL 80.8 82.6 84.2 84.9 85.1 82.9 78.3 78.3 78.4 79.0 80.3 80.5 80.5 81.3 Orlando,FL 80.1 80.4 81.9 81.9 78.9 76 1 73.7 73.6 74.2 74.3 76.1 77.0 77.0 76.9 Tampa-St Petersburg,FL 77.1 78.3 80.5 81.1 77.3 70.0 88.0 68.8 89.4 89.9 71.5 72.6 72.6 73.5 Flonda Panhandle 62.1 59 4 57.7 55.5 49.7 43 5 58 8 59.9 61 3 61.8 63.2 63.2 63.2 60.5 Florida South Central 68.5 70.5 73.4 75.4 72.6 88.0 59.2 59.3 59.5 60.0 81.8 83.1 63.1 64.5 West Palm Beach-Boca Raton,FL 78.5 80.8 83.9 85.8 85.5 81.9 73 4 72.9 73 0 73.8 75 3 76.7 76.7 78.0 Fort Myers,FL 77.7 80.1 84.1 87.2 88.0 81.3 66.2 65.6 65.8 66.8 69.7 72.0 72.0 73.0 Daytona Beach,FL 65.5 65.2 66.1 65.6 60.1 55.3 55.2 56.3 57.3 58.5 60.8 61.6 61.6 60.3 Melbourne-Titusville,FL 70.2 71.5 74.4 75.7 71.1 85.0 61.7 61.9 62.6 63.4 65.2 65.9 65.9 65.6 Florida Keys 84.4 85.2 86.7 87.7 87.2 84.5 79.5 79.9 80.3 81.2 83.7 84.4 84.4 84.5 Sarasota-Bradenton,FL 78.7 78.3 80.9 82.9 80.1 73.6 69.1 69.5 70.0 70.5 72.6 74.4 74.4 75.2 Key West,FL 90.4 91.5 92.8 93.4 94.1 92.4 87.1 87.3 87.4 87.9 90 0 90.6 90.6 91.1 Source 2015 Smith Travel Research,Inc./STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes Florida Markets Comparison -Fort Lauderdale,FL 12 Month Average Daily Rate Trends Jacksonville,FL 410.00 Miami-Hialeah,FL $385 00 $360 -Orlando,FL 00 -- ---- - ---- - -- $335.00 -Tampa-St Petersburg,FL $310.00 -Florida Panhandle � 00 -Florida South Central _ $260.00 West PalmBeach-Boca Raton, .....�. __ ---- $235.00 FL - ``�/. ` $210.00 ----Fort Myers.FL `` $1 .00 -Daytona Beach,FL 1 $160�00 Melbourne-Titusville,FL �r _� $135.00 - __ ,�� _ - - �� $110.00 -Florida Keys - $85.00 Sarasota-Bradenton,FL - - - --- -- - $60.00 Key West,FL June July August September October November December Jan Feb March April May Average Daily Rate 2015 June May April March Feb Jan December November October September August July June May Fort Lauderdale,FL $ 108.05 $ 118.35 $ 148.93 $ 175.36 $180.16 $162.64 $ 134.13 $ 120.95 $ 113.96 $96.27 $ 99.24 $ 103.60 $ 103.60 $ 104.03 Jacksonville.FL $ 103.59 $ 108.19 $ 106 79 $ 105 98 $94.27 $89.40 $ 85 55 $ 89.94 $ 94.80 $88.51 $ 90.83 $ 97.54 $ 97.54 $ 97.00 Miami-Hialeah,FL _.111.Mi. $ 148.58 $ 177.08 $ 214.26 $ 255.55 $259.07 $238.17 $ 230.89 $ 174.031 $ 160.96 $133.49 $ 146.25 $ 148.82 $ 148.82 $ 143.69 Orlando,FL $ 107.73 $ 105.93 $ 120.77 $ 127.04 $12250 $113.90 $ 115.80 $ 10408 $ 107.31 $92.34 $ 95.29 $ 101 88 $ 101.88 $ 107.00 Tampa-St Petersburg, . $ 108.61 $ 113.71 $ 129.40 $ 143.23 $125.36 $110.47 $ 97.34 $ 95.81 $ 100.56 $93.89 $ 97.34 $ 101.63 $ 101.83 $ 101.61 Flonda Panhandle $ 13789 $ 120.56 $ 114 84 5 115.34 582.43 $76.96 $ 75.17 $ 88.62 5 100.86 $99.33 5 114 68 $ 143 18 $ 143.18 $ 130.60 Florida South Central '1M '$ 100.85 $ 109.50 $ 133.56 $ 158.79 $148.21 $126.57 $ 111.88 $ 105.17 $ 102.55 $90.30 $ 94.86 $ 97.24 $ 97.24 $ 95.92 West Palm Beach-Boca Raton FL $ 121.49 $ 139.32 $ 189.51 $ 233 55 $240.22 $201.51 $ 175 78 $ 139.50 $ 125.93 $105.44 $ 111.56 $ 112.68 $ 112.68 $ 116.55 Fort Myers,FL ArmillIllt $ 123.33 $ 130.60 $ 165.10 $ 223.12 $194.01 $143.34 $ 128.60 $ 112.29 $ 108.08 $96.71 $ 117.84 $ 126.23 $ 126.23 $ 121.91 Daytona Beach,FL $ 100.57 5 97.03 $ 103.69 5 122.84 $132.82 $92.23 $ 78.63 $ 83.96 $ 92.89 577.25 $ 89.53 $ 113.37 $ 113.37 $ 96.84 Melboume-Titusville,FL "- "i, $ 93.51 $ 96.16 $ 103.53 $ 113.51 $100.97 $87.37 $ 84.61 $ 84.61 $ 84.07 $81.88 $ 87.03 $ 91.21 $ 91.21 $ 88.27 Florida Keys $ 226.25 $ 250.92 $ 300 79 $ 351.61 $335.65 $277.91 $ 291.28 $ 230.76 $ 222.04 $183.26 $ 216.94 $ 230.21 $ 230.21 5 219 77 Sarasota-Bradenton,FL -Mires $ 118.04 $ 123.73 $ 157.78 $ 192.65 $171.78 $125.18 $ yga87 $ 115.86 $ 113.91 $96.29 $ 108.29"$ a 15.85 $ 115.65 $ 110.40 Key West,FL $ 241.15 $ 274.49 $ 325.30 $ 384.87 $ 379.13 $ 315.66 $ 312.32 $ 257.31 $ 252.43 $ 199.87 $ 231.06 $ 243.08 $ 243.08 5 234.81 Year to Date Average Daily Rate 2015 YTD Thru June YTD Thru M YTD Thru Apr YTD Thru Ma YTD Thru Feb YTD Thru Jan'YTD Thru Decemb YTD Thru Novemb YTD Thru October YTD Thru Septembe YTD Thru August YTD Thru July YTD Thru June YTD Thru May Fort Lauderdale,FL $ 150.40 $ 1 186.53 $ 172.60 $170.95 $162.64 $ 126.94 $ 128.210 128.77 $128.10 $ 131.25 $ 135.60 $ 135.60 $ 140.68 Jacksonville,FL $ 101.50 $ 101.10 $ 99.48 $ 96.94 $91.76 $89.40 $ 93.21 $ 93.89 $ 94.24 $94.20 $ 94.82 $ 95.40 $ 95.40 $ 95.02 Miami-Hialeah,FL $ 217.62 $ 229.40 $ 241.70 $ 250.61 $248.22 $238.17 $ 185.12 $ 180.86 $ 181.51 $183.73 $ 188.86 $ 195.02 $ 195.02 $ 202.57 Orlando,FL $ 116.76 $ 118.51 $ 121.35 $ 121.40 $11808 $113.90 $ 108.03 $ 10740 $ 10761 $107.75 $ 10925 $ 111.17 $ 111.17 $ 11279 Tampa-St Petersburg,FL $ 123.29 $ 125.77 $ 128.11 $ 127.67 $118.27 $110.47 $ 106.30 $ 107.05 $ 108.01 $108.80 $ 110.25 $ 111.93 $ 111.93 $ 113.57 Florida Panhandle $ 11155 $ 104 93 $ 100.22 $ 94 54 S79 90 $76 96 $ 10719 S 11044 $ 112 04 $113.21 $ 11437 $ 114.29 $ 11429 $ 107.76 Florida South Central $ 132.45 $ 137.12 $ 142.85 $ 145.63 $137.90 $126.57 $ 113.59 $ 114.10 $ 114.96 $116.23 $ 118.59 $ 121.50 $ 121.50 $ 125.13 West Palm Beach-Boca Raton,FL $ 192.10 $ 203.81 $ 217.54 $ 225.36 $220.91 $201.51 $ 155.76 $ 153.98 $ 155.40 $158.41 $ 163.83 $ 170.48 $ 170.48 $ 179.37 Fort Myers,FL $ 167.16 $ 174.29 $ 182.93 $ 188.00 $188.83 $143.34 $ 137.78 $ 139.99 $ 142.68 $146.02 $ 149.87 $ 153.31 $ 153.31 $ 157.48 Daytona Beach,FL $ 108.77 $ 11043 $ 11366 $ 117.16 $113.21 $92.23 $ 98.71 $ 100.14 $ 101.39 5102.16 $ 10398 $ 10586 $ 105.86 $ 10442 Melboume-Titusville,FL $ 100.03 $ 101.18 $ 102.24 $ 101.84 $94.49 $87.37 $ 88.50 $ 88.87 $ 89.24 $89.75 $ 90.47 $ 90.92 $ 90.92 $ 90.88 Florida Keys $ 291.44 $ 303.89 $ 316 45 $ 322.46 $306.27 $277.91 $ 255.47 $ 252.27 $ 254 33 $257.53 $ 264.09 $ 270.45 $ 270.45 $ 277.25 Sarasota-Bradenton,FL $ 150.88 $ 156.60 $ 163.76 $ 165.55 $149.79 8125.16 $ 125.46 $ 125.60 $ 126.48 $127.81 $ 130.64 $ 133.34 $ 133.34 $ 138.13 Key West,FL $ 319.92 $ 335.06 $ 350.33 $ 359.64 $346.36 $ 315.66 $ 279.72 $ 276.71 $ 278.63 $281.27 $ 289.03 $ 296.86 $ 296.86 $ 305.73 Source 2015 Smith Travel Research,Inc.ISTR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes Florida Markets Comparison 12 Month RevPar Trends -Fort Lauderdale,FL $425.00 -Jacksonville,FL $375.00 Miami-Hialeah,FL Orlando,FL \ $325.00 -Tampa-St Petersburg.FL . $275.00 -Florida Panhandle -Flonda South Central $225.00 -West Palm Beach-Boca Raton, FL $175.00 -_._Fort Myers,FL $125.00 -Daytona Beach,FL Melbourne-Titusville,FL $75 00 - - -Florida Keys i $25 00 Sarasota-Bradenton,FL June July August September October November December Jan Feb March April May Key West,FL RevPAR 2015 June May April March Feb Jan December November October September August July June May Fort La .77 $88.38 $121.09 $154.93 $167.52 $139.66 $105.70 $94.58 $83.40 $62.05 $74.72 $78.32 $78.32 $74.48 Jacksonville,FL $72.68 $76.19 $79.06 $80.77 $68.77 $58.07 $49.11 $55.64 $63.08 $52.42 $58.97 $68.27 $68.27 $67.47 Miami-Hialeah,FL'" , 108.53 $135.40 $175.83 $215.75 $226.88 $197.49 $180.45 $134.17 $118.80 $92.38 $115.62 $113.02 $113.02 $105.97 Orlando.FL $84.32 $79.32 $98.26 $111.54 $100.73 $86.64 $86.17 $70.87 $78.95 $55.07 $6642 $79.26 $79.26 $80.63 Tampa-St Petersburg,Ft: lair $78.46 $79.42 $101.84 $126.62 $106.92 $77.38 $60.49 $58.07 $65.37 $53.23 $82.35 $68.71 $68.71 $68.81 Flonda Panhandle $104.35 $79.42 $73.98 $76 68 546 73 $33 46 $31.35 $40.46 $56.87 $51.42 $73 29 $11265 $11265 $98 54 Florida South Central • $59.38 $85.03 $90.44 $128.06 $118.50 $83.58 $63.70 $58.67 $56.23 $41.21 $50.38 $54.08 $54.08 $53.44 West Palm Beach-Boca Raton,FL $81.61 $96.09 $147.57 $202.28 $214.74 $165 05 $136.77 $10047 $86.40 $64.71 $73.58 $77.91 $77.91 $76.48 Fort Myers,FL $81.24 $84.16 $123.25 $199.71 $176.79 $116.60 $84.50 $71.92 $61.26 $42.41 $63.20 $83.16 $83.16 $71.34 Daytona Beach.FL $67.18 $59.85 $70.38 $93.47 $86.96 $51.01 $34.23 $38.06 $43.95 $30.05 $49.51 $78.41 $78.41 $60.12 Melboume-Titusville,FL $59.42 $58.27 $73.02 $95.76 $78.80 $56.78 $50.35 $47.06 $46.32 $39.98 $52.58 $62.05 $62.05 $54.29 Florida Keys $181.95 $198.45 $252.10 $310.29 $302.71 $234.71 $218.28 $175.28 $159.69 $112,51 $170.96 $192.19 $192.19 $178.15 Sarasota-Bradenton,FL $80.99 $84.26 $118.46 $169.95 $151.18 $92.16 $80.63 $74.70 $75.01 $51.01 $88.63 $80.03 $80.03 $75.54 Key West,FL $205.98 $237.59 $294.92 $354.64 $363.99 $291.63 $264.55 $221.72 $210.50 $143.02 $197.47 $213.26 $213.26 $204.96 Year to Date RevPAR 2015 Yon Thru June YID Thru May YTD Thru Apr YTD Thru Ma YTD Thru Feb YTD Thru Jan YTD Thru Decemb YTD Thru Novemb YTD Thru October YTD Thru Septembe YTD Thor YTDThru�y YTD Thru June YTD Thru May Fort Lauderdale,FL $124.58 $133.52 $145.28 $153.44 $152.50 $139.66 $98.82 $98.18 $98.51 3100.2Zi' -`+�9.30 $109.30 Jacksonville,FL $72.48 $72.41 571.60 $69.12 $63.16 $58.07 $61.66 $62.84 $63.55 $63.60 $65.00 $65.89 $65.89 $65.48 Miami-Hialeah,FL $175.80 $189.48 $203.49 $212.78 $211.28 $197.49 $144.87 $141.61 $142.38 $145.10 ' `•IiiffitiT $158.92 $156.92 $164.87 Orlando,FL $93.52 $95.33 $99.37 $99.49 $93.20 $86.64 $79.63 $79 00 $79 84 $80.02 $83.12 $85.65 $85.65 $86 74 Tampa-St Petersburg,FL $94.99 $98.51 $103.13 $103.55 $91.42 $77.38 $72.33 $73.43 $74.95 $76.05 $76.88 $81.31 $81.31 $83.50 Florida Panhandle 569 30 562.32 $57.85 $52 48 539.73 $33 46 $62.98 $66 10 $68.64 $69.99 $72 33 $72.18 $72.18 965.15 Florida South Central $90.79 $98.71 $104.92 $109.75 $100.09 $83.58 $67.29 $67.62 $88.42 $69.80 $73.33 $76.68 $76.68 $80.85 West Palm Beach-Boca Raton,FL $150.85 $164.65 $182.44 $193.46 $188.79 $165.05 $114.26 $112.32 $113.50 $116.88 $123.34 $130.70 $130.70 $139.85 Fort Myers,FL $129.89 $139.54 $153.84 $163.97 $145.16 $116.60 $91.17 $91.83 $93.82 $97.58 $104.40 $110.37 $110.37 $115.00 Daytona Beach.FL $71.20 $72.00 $75.14 $76.80 $68.07 $51.01 $54.46 $56.34 $58.15 $59.74 $63.25 $65.24 $65.24 $63.00 Melbourne-Titusville,FL $70.24 $72.39 $76.04 $77.04 $67.17 $56.78 $54.62 $55.04 $55.85 $56.93 $59.02 $59.95 $59.95 $59.59 Florida Keys $245.87 $258.86 $274.38 $282.91 $267.03 $234.71 $203.05 $201.59 $204.19 $209.22 $220.96 $228.20 $228.20 $234.38 Sarasota-Bradenton,FL $115.70 $122.81 $132.53 $137.23 $119.98 $92.16 $86.71 $87.27 $88.52 $93.05 $94.87 $99.15 $99.15 $102.43 Key West,FL $289 17 $306.44 $325 03 $335.99 $325.96 $291.63 $243.60 $241 60 $243.59 $247.32 5259 99 $268.95 5268.95 $278.49 Source 2015 Smith Travel Research,Inc,/STR Global,Ltd. This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119,Florida Statutes