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Item H1
County of Monroe A BOARD OF COUNTY COMMISSIONERS Mayor George Neugent, District 2 The Florida. Key y w) Mayor Pro Tem David Rice, District 4 �r Danny L. Kolhage, District 1 Heather Carruthers, District 3 Sylvia J. Murphy, District 5 County Commission Meeting January 18, 2017 Agenda Item Number: H.1 Agenda Item Summary #2489 BULK ITEM: No DEPARTMENT: Project Management / Facilities TIME APPROXIMATE: STAFF CONTACT: Tammy L. Sweeting (305) 292 -4526 10:00 A.M. AGENDA ITEM WORDING: Presentation regarding a Drowning Prevention Campaign sponsored by the Florida Department of Health in partnership with Florida Keys Healthy Start Coalition and request for approval to post the drowning prevention signage at all Monroe County Beaches and utilize the assistance of Public Works staff in posting the signs, which are 12 by 16 inches, Aluminum Grade, and full color. ITEM BACKGROUND: Monroe County has higher drowning rates than many other counties in the state, per attached Florida Charts, and Project Management /Facilities recommends we partner with the Florida Department of Health to promote this campaign. Some Florida county beaches have Beach Health Advisory signs as part of their Healthy Beaches program. Bob Vincent, who leads the Healthy Beaches program in Tallahassee, says these signs are approved to post adjacent to a Beach Health Advisory sign, if needed. We understand that most drowning deaths occur in residential homes, however, we believe that the signage at public beaches can increase awareness on drowning prevention and at no cost to the County for the signage. PREVIOUS RELEVANT BOCC ACTION: N/A CONTRACT /AGREEMENT CHANGES: Agreement STAFF RECOMMENDATION: Approval DOCUMENTATION: DrowningPrevSign CrudeDR- Drowning YouthCrudeDR- Drowning YPLL- Drowning FINANCIAL IMPACT: Effective Date: Expiration Date: Total Dollar Value of Contract: N/A Total Cost to County: N/A Current Year Portion: Budgeted: Source of Funds: CPI: Indirect Costs: Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: No Grant: County Match: Insurance Required: Additional Details: If yes, amount: N/A I ] 11 T/ 1 IH 17." Doug Sposito Completed 12/08/2016 2:47 PM Patricia Eables Completed 12/09/2016 12:12 PM Budget and Finance Completed 12/09/2016 1:13 PM Maria Slavik Completed 12/09/2016 1:24 PM Kathy Peters Completed 12/16/2016 12:48 PM Board of County Commissioners Completed 01/18/2017 9:00 AM Resident Crude Rate by year by Residence County 113 Causes of Death= Drownine & Submersion IW65 -W741 Attachment: CrudeDR- Drowning (2489: Drowning Prevention Campaign) Resident Crude Death Rate 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total '.. Monroe 11.7 10.6 8 12.2 6.8 5.5 6.9 5.5 12.4 6.8 8.1 8.6 Franklin 0 26.3 17.2 0 0 8.7 0 8.6 0 8.6 16.9 7,9. Liberty 0 0 0 12.1 0 0 0 0 34 0 0 4.4 Washington 21.9 0 0 0 4 4 4.1 4.1 0 8 0 4.1 Okeechobee 5.2 0 2.5 2.5 0 12.5 0 0 5 10 5 3.9 Madison 5.2 10.4 5.2 0 0 5.2 0 10.3 0 5.1 0 3.8. Hamilton 0 0 0 0 6.7 0 6.8 20.3 0 0 6.8 17. Charlotte 2 5.11 3.7 3.11 5.6 7.5 0.61 1.2 1.81 3 5.41 IS Walton 6 3.9 1.9 5.5 7.3 0 1.8 1.8 0 8.4 16 3.4 Citrus 2.3 2.9 2.1 4.2 2.8 4.3 4.3 2.8 2.1 1.4 7.7 3.4 Dixie 0 6.3 0 6.2 6.1 0 6.1 0 6.1 6.1 0 3.4.. Gilchrist 0 0 6 0 0 11.8 5.9 0 5.9 5.9 0 3.3'. Suwannee 5.2 5.1 7.4 4.9 2.4 0 4.6 0 2.3 4.5 0 3.2 Jefferson 0 20.7 0 0 6.8 6.8 0 0 0 0 0 11 Bay 2.5 3.7 3 5.3 3 2.4 4.1 1.8 2.3 2.3 3.5 3.1. Putnam 2.7 8.11 1.3 2.7 2.71 4 4.11 2.7 01 2.8 2.81 3.1. Martin 2.1 4.2 0 2.8 4.1 5.5 2.7 2 2.7 3.3 2 2.9. Brevard 1.7 3.7 2.4 2.6 2.9 1.8 2.9 2.9 3.5 3.4 2.3 2A Saint Lucie 2.5 4.7 2.3 2.6 1.1 3.2 1.8 3.5 2.1 2.1 2.1 _25 .. Highlands 3.2 3.1 4 4 0 3 0 4 4 1 1 2.5 Okaloosa 0.5 2.7 2.7 0.6 2.2 2.2 3.8 1.6 2.6 2.6 5.2 23 .. Escambia 1.3 2.7 2.3 2.7 1 3 2.7 2.3 1.3 3.3 3.6 2.4 Palm Beach 2.6 2.2 2.8 2.8 2.8 2.2 1.7 1.6 2.1 3 2.5 2.4 Hernando 2.6 1.8 2.4 1.71 1.7 3.5 1.7 2.9 3.4 2.8 17 2.4 Lee 2.3 3.41 2.2 2.8 1.1 2.3 1.4 3.61 1.8 1.8 3.3 2.4 Union 13.5 0 0 0 0 0 0 0 12.8 0 0 _24.. Santa Rosa 2.8 0.7 2.7 2.7 3.3 2.6 1.9 0.6 4.5 2.5 1.2 23 . Broward 1.8 2.3 2.2 3.1 1.7 2.3 2.5 2.4 2 2.3 2.5 23 Holmes 15.4 5.1 0 0 0 0 5 0 0 0 0 2.3 Gulf 0 0 6.2 0 0 0 0 6.4 0 6.2 61 23 Sarasota 2.7 3 1.9 3.7 2.4 1.1 1.3 3.4 1 2.3 2.3 23 '. Nassau 1.5 1.5 2.9 0 1.41 0 1.4 5.4 4 3.9 2.6 23 . Volusia 2.5 1.2 3 0.8 1.4 1.6 3.6 1.6 21 4 2.81 21 . Collier 2 2.21 5.1 1.9 1.9 1.9 3.71 1.8 0.9 0.6 2.3 21 Glades 0 8.1 0 7.9 0 0 7.8 0 0 0 0 2.2. Pinellas 1.3 2.6 2.2 1.5 2 2.5 2.2 2.8 1.3 2 31 21 Gadsden 2.2 4.4 2.2 0 2.2 2.1 0 0 6.4 0 41 27 Taylor 9.7 0 0 0 0 0 13.3 0 0 0 0 2' Columbia 1.6 1.5 1.5 0 7.4 0 4.4 1.5 2.9 0 0 _1.9.. Calhoun 0 0 7 0 1 0 1 13.7 0 0 0 0 0 _1.9.. Attachment: CrudeDR- Drowning (2489: Drowning Prevention Campaign) Manatee 1 1.31 1.91 0.91 2.51 3.11 1.21 1.81 1.51 1.51 1.81 2.31 1.8 Marion 0.7 1.6 0.6 0.6 3.6 2.7 2.4 2.7 0.3 2.3 2 L8'.. Indian River 1.6 4.5 2.9 3.6 0.7 1.4 0.7 0 2.1 0.7 1.4 L8'. Saint Johns 1.9 0.6 3.4 2.2 1.1 1 0.5 4.1 2 1.9 0.9 1.8'.. Pasco 2.4 2.3 2.6 0.9 2.2 0.9 2.8 0.8 1.7 1 2 1.8' Polk 3.1 2.1 1.2 1 2.2 1.8 1 1.1 1.3 1.6 3 1.8 Duval 1.9 1.5 1.8 1.9 2.3 1.6 1.9 1.2 1 2.5 1.7 1.7' Flagler 2.5 3.5 2.2 0 0 4.2 1 1 1 3 1 1,7 Lake 0 1.4 0.7 2 1 1 2 2.3 2.61 2.2 3.1 13 Baker 4 3.9 0 3.7 3.7 3.7 0 0 0 0 01 13 . Alachua 0.9 0.8 2.9 3.3 2.8 1.2 1.6 1.6 1.2 0 2.4 13 . Orange 1.6 1.6 2.2 1.6 2 1.6 1.1 1.5 2 1.5 1.5 13 . Jackson 2.1 2.1 2 0 0 8 2 0 2 0 0 1.6 Hendry 2.6 0 2.6 0 0 0 0 2.6 5.3 0 5.3 1.6.. Desoto 0 3 0 5.8 2.9 5.7 0 0 0 0 0 17 Wakulla 0 7.2 0 0 3.3 0 3.2 0 3.2 0 0 1.5'. Hillsborough 1.5 2 1.4 2 1.4 1.7 1.2 1.6 1.4 1.5 1 1.5: Miami -Dade 1.9 1.6 1.8 1.7 1.7 1.2 11 1 1.61 1.4 14 _15 Seminole 1 0.7 1.7 1.2 2.6 1.2 0.9 1.2 1.6 1.8 21 1.5 Osceola 0.9 1.2 1.2 0.4 1.9 1.9 2.2 1.1 1.7 1 1.9 174 Sumter 2.8 3.9 2.4 0 1.1 2.1 2.1 2 0 0 0 1A Hardee 0 0 0 0 7.2 0 0 7.3 0 0 0 15 Clay 1 2.3 0 2.1 1.1 1.6 1.6 1.6 1.6 0 0.5 1.5 11 Lafayette 0 0 0 0 0 11.3 0 0 0 0 0 1A Leon 1.9 1.1 0.7 0.7 0.7 1.1 0.4 0.7 1.8 0.7 1.1 1'. Bradford 0 0 0 3.5 0 0 0 3.5 0 3.6 0 1'. Levy 1 2.61 2.61 2.51 01 01 01 01 01 01 2.4 0 fl.4 Attachment: CrudeDR- Drowning (2489: Drowning Prevention Campaign) Resident Crude Rate by Year by Residence County 113 Causes of Death= Drownine & Submersion IW65 -W741 and Ae.,- a1. 1 -4. 5-9,10-14 Attachment: YouthCrudeDR- Drowning (2489: Drowning Prevention Campaign) Resident Crude Death Rate 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total Hamilton 0 0 0 0 39.1 0 43.6 128.6 0 0 0 1 8.7 Liberty 0 0 0 0 0 0 0 0 135.7 0 0 12.8 Franklin 0 0 58.2 0 0 61.4 0 0 0 0 0 10.9 Dixie 0 0 0 36.8 0 0 0 0 39.4 39.5 0 ..10.4 Citrus 5.9 5.8 5.7 11.4 0 11.3 17.1 0 11.5 5.8 17.6 8.4 Okeechobee 12.3 0 12.3 0 0 12.9 0 0 12.9 25.8 0 6.9. Highlands 13.6 0 13 6.5 0 13.7 0 13.5 6.7 0 0 6.1 Suwannee 0 01 14 01 14.5 01 12.5 0 12.51 12.5 01 6. Charlotte 0 10.4 0 5.2 10.5 16.5 0 0 5.4 0 11 57 Putnam 0 20.7 0 0 0 7.2 14.5 0 0 0 149 5.2' Hernando 8.2 7.9 0 7.7 7.8 3.6 3.6 7.3 3.6 3.6 3.7 5.1 Walton 12 0 0 11.4 11.4 0 0 10.2 0 9.5 0 4.8'. Taylor 0 0 0 0 0 0 55.4 0 0 0 0 4.8 Baker 18.7 18.1 0 0 0 17.2 0 0 0 0 0 4.8. Washington 24.4 0 0 0 0 0 0 0 0 22.9 0 4.3 Union 41.5 0 0 0 0 0 01 0 0 1 0 0 3.7 Brevard 2.3 6.81 5.7 2.31 5.8 0 4.7 5.8 2.3 3.5 1.21 3.7 Santa Rosa 7.1 3.5 3.5 3.5 3.5 6.8 0 0 6.7 3.3 01 3.4 Lee 0 4 1.9 5.7 0.9 3 2 5.9 4.8 0.9 7 4 3.4 Jackson 0 12.3 0 0 0 0 12.4 0 12.7 0 0 3.4 Polk 4.5 2.6 4.2 1.7 4.1 2.6 0.9 1.7 3.4 3.3 6.5 3.2 Volusia 2.5 1.3 3.8 1.3 1.3 2.7 8 0 2.6 6.5 5.2 3.2 Flagler 17.4 8.1 0 0 0 6.5 0 0 0 0 6.2 3.2' Sumter 11.5 10.4 0 0 0 14.5 0 0 0 0 0 3.1' Osceola 3.8 5.5 0 0 3.4 1.8 6.91 1.7 4.91 4.8 16 3.1 Gilchrist 0 01 0 01 0 34.3 0 0 0 0 0 3.1 Marion 2 5.7 0 3.6 3.6 0 7.7 5.7 1.9 0 3.8 3.1 Hardee 0 0 0 0 31.6 0 0 0 0 0 0 2.9 Columbia 0 7.9 0 0 23.9 0 0 0 0 0 0 2.9.. Saint Lucie 4.5 4.2 6.1 2 0 5.9 0 5.8 1.9 0 2 2.9 Okaloosa 2.8 0 5.6 0 0 9.1 3 0 0 5.7 5.61 29 Nassau 0 0 7.8 0 0 0 0 7.7 0 7.7 7.7 2.8 Sarasota 2 0 6 10.1 2 2.11 2.1 4.2 0 0 2.1 18. Monroe 0 0 9.4 0 0 0 11.2 11.1 01 0 0 2.8 Escambia 01 1.71 7 0 1.8 5.7 3.7 1.8 1.8 3.5 3.5 27 Lake 01 4.21 2 2 2 0 2 0 3.9 7.6 5.7 23 Madison 0 01 0 0 0 0 0 29.7 0 0 0 2.7 Alachua 01 57 0 7.7 5.1 0 2.7 5.4 2.7 0 0 2.7 Indian River 5.11 01 14.5 0 0 0 0 0 9.5 0 0 2.6 Collier 1.91 3.71 5.6 1.8 0 1 2 5.8 0 3.7 1.81 1 2.6 Attachment: YouthCrudeDR- Drowning (2489: Drowning Prevention Campaign) Orange 1 31 2.51 1.21 2.91 1.61 3.21 1.31 2.21 3.81 4.11 21 151 Broward 2.3 2.6 2.3 3.2 2 1.9 2.8 2.8 1.9 3.4 2.5 2.5 Pinellas 2 2.7 4.2 0.7 2.1 3.8 2.3 4.6 0.8 1.5 3 2.5. Seminole 3.7 1.2 2.4 1.2 3.7 2.6 1.3 1.3 3.8 0 3.8 2.3 Palm Beach 3.5 3 3.4 2.1 0.9 1.8 0.9 2.3 0.9 3.6 1.8 2.2 Manatee 0 3.7 1.8 5.5 3.6 0 1.8 1.8 1.8 1.7 1.7 2.1' Hillsborough 2.1 3.6 1.6 1.6 2 2.9 1.6 1.6 2.4 1.9 19 2.1 Bay 0 0 3.2 6.3 6.4 0 0 3.2 0 0 3.2 2' Pasco 2.7 2.6 2.5 1.2 3.7 3.7 1.2 1.2 01 1.2 2.41 2 Hendry 0 0 01 0 01 0 0 0 0 0 22.3 2 Bradford 0 0 0 0 0 0 0 20.8 0 0 0 19 Duval 1.1 0.6 1.7 1.7 4.5 1.8 2.4 2.4 1.2 1.7 1.1 1.8 Martin 4.7 4.8 0 0 4.7 0 0 0 4.9 0 0 1.8 Saint Johns 0 3.4 0 0 0 2.8 0 2.8 2.7 5.3 0 1.5 Desoto 0 0 0 0 0 14.8 0 0 0 0 0 1.4 Miami -Dade 2.7 1 2.7 1.6 1.4 2 0.7 0.4 2 0.6 0.4 1.4 Clay 0 2.5 0 2.5 0 2.5 0 0 0 2 5 1.1 Leon Ti 2.3 0 0 2.2 0 0 0 01 01 01 01 4.4 Attachment: YouthCrudeDR- Drowning (2489: Drowning Prevention Campaign) Resident years of Potential Life Lost (yPLL) Rate per 100,000 Population < 75 by year by Residence County 113 Causes of Death= Drownine & Submersion IW65 -W741 Attachment: YPLL- Drowning (2489: Drowning Prevention Campaign) Resident yPLL Rate 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total Hamilton 0 0 0 0 516.4 0 534.2 1,569.70 0 0 123.3 250.9 Franklin 0 466.1 917.9 0 0 677.2 0 0 0 195.1 366.7 .....240.2 Liberty 0 0 0 647.4 0 0 0 0 1,864.80 0 0 237.5 Monroe 238 342.8 240.8 266.3 134.1 108.6 190.7 196.4 307.6 209.7 196.1 2215 Dixie 0 124.6 0 489.7 202.3 0 302.3 0 478.4 488.6 0 190.6 Okeechobee 269.9 0 167.3 5.5 0 442.8 0 0 336.3 436.8 217.7 '.. 171. Suwannee 325 83.8 511.8 166.3 193 0 245.3 0 175.4 214.3 0 170.6 Citrus 134.7 134.71 137.5 1651 43.3 178.31 201.6 52.31 120.3 109.6 296.21 1413. Putnam 19.3 497.3 4.4 84.9 53 196.7 271.4 105.1 0 55.8 2106 136.5. Walton 257.7 155.3 67.6 173.3 284.2 0 42.3 141.8 0 309.2 401 131.6. Highlands 186.8 29.8 261.5 172.9 0 224 0 265.9 209.9 38 0 126.1 Gilchrist 0 0 174.8 0 0 577.8 330.3 0 234.5 25.5 0 ..:123A Charlotte 42.9 178.8 109.5 131.5 172.9 310 0 33.4 101.8 42.9 172.2 117.7 Bay 106.4 96.5 102.1 252.1 162 44.9 120.7 79.4 77.4 78.1 124.7 '.. 113'. Union 745.6 0 0 0 0 0 0 0 451.5 0 0 1063 Jefferson 0 943 0 0 0 233.7 0 0 0 0 0 106.3'. Washington 634.4 01 0 01 0 94.21 0 100.31 0 348.1 0 1019 Brevard 64.2 186.8 102.3 73.1 114.2 55.9 110.5 121.3 98 119.6 701 101.4 Santa Rosa 150.3 53.7 149.2 155.7 140.3 132 29.1 7.3 152.5 96.1 56.8 '.. 101 Okaloosa 41.5 132.1 116.8 9.9 68.8 148.6 123.3 66.8 113.3 112 1609 '.. 99.7 Saint Lucie 136.6 170.4 137.4 82.5 31.4 128.6 53.2 140.9 69.2 66.3 91.6 ''.. 99.5. Escambia 54.2 104.9 135.7 68.6 39.9 146.7 116.6 62.9 70.2 117.6 1402 ''.. 963 . Baker 301.9 290.1 0 70.5 119.9 285.4 0 0 0 0 0 '.. 94.8 Martin 131.2 112.3 0 50.9 159.2 162.2 94.4 19.8 115.9 83 1061 94 Hernando 141.5 106.1 35.4 110.6 100.1 48.2 75.1 135.6 156.6 66.3 61.9 '.. 919 Glades 0 506.11 0 468.61 0 01 51.4 01 0 0 0 '.. 93.3 Columbia 80.1 121.7 95.4 0 514.2 0 84 71.1 33 0 0 ''.. 90.3 Lee 76.7 157.3 63.7 130.8 29.6 111 40.8 126.5 82.4 47 128.6 '.. 90.2 Broward 74.8 97.1 86.4 109.4 63 90.7 89.7 87.1 71 106.9 95.5 '.. 88.4 Palm Beach 100.7 100.1 119.2 112.7 96.1 68.4 56.1 58.6 58.7 117 80.31 '.. SZS. Madison 22.6 349.1 56.1 0 0 33.5 0 444.3 0 55.3 0 '.. 87.5. Jackson 24.6 165.2 59.9 0 0 430.1 133.7 0 138.8 0 0 '.. 86.5 Hendry 153.6 0 118.2 0 0 0 0 153.3 134.1 0 398.9 '.. 853 Volusia 96.2 58 118.7 39.4 59.2 50.3 147.3 38.6 82.3 135.9 112 ''.. 85.4 Polk 129.61 78.31 86.3 53.1 116.9 67.71 50.4 59 53.6 84.1 156.4 '.. 84.9 Taylor 1 109 0 0 0 0 01 817.3 0 0 0 0 '.. 84.3. Nassau 30.7 6.3 164.7 0 67.8 0 4.3 277.9 113.2 144.7 97.9 '.. 83.8. Calhoun 0 01 324.3 0 0 562.5 0 0 0 0 0 SS Sarasota 102.4 129.9 93.5 180.5 69.4 39.1 30.5 120.8 23.3 35.1 411 77.9 Indian River 118.2 102.7 184.6 122.3 0 45.6 21 0 137.4 82 77.1 Attachment: YPLL- Drowning (2489: Drowning Prevention Campaign) Collier 1 76.21 93.41 184.61 37.61 37.31 70.11 1261 42.61 52.71 42.21 66.71 751 Duval 70.3 67.6 87.8 79.2 116.2 69.2 84.7 60.5 43.3 84.9 614 '.. 74.9 Osceola 67.1 93.5 51.5 16.4 93.1 87.3 126.5 45.5 88 76.7 64.9 '.. 73.8 Gadsden 83.6 261.6 91.9 0 74 40.8 0 0 147.1 0 1211 '.. 73.6 Marion 44.6 82.7 18.6 51.6 138.1 65.6 113.9 95.2 24.2 75.8 92.2 ''.. 73.2. Holmes 520.2 22 0 0 0 0 271.4 0 0 0 0 '.. 73.1. Orange 82.3 66.8 58 68.4 90.2 78.2 46.8 72.5 95.1 74.4 58.2 '.. 71.8'. Alachua 18.4 63.2 128.6 169.1 137.3 52.6 40.4 80.7 49.7 0 45.9 '.. 71.4 Hardee 0 0 0 0 526.1 0 0 257.11 0 0 0 '.. 71.3 Pinellas 47.51 100.4 80.31 42.8 711 89.5 61.6 86 38.9 54.5 86.4 69 Seminole 68.9 40 74.5 68.7 94.4 63.8 35.4 55 74.2 46.9 822 _64 Hillsborough 77.7 99.3 56.4 75.2 59 69.5 50.5 63.6 51 58 48.3 '.. 64 Manatee 42.3 101.1 32.2 104.2 91.7 32.8 65.5 48.1 44.6 71.7 69 '.. 63.8'. Pasco 79.8 102.6 102.2 31 103 57 67.6 32.2 35.8 29.2 68.6 '.. 63.6 Saint Johns 75.3 40.1 82 90.1 36.4 72.7 11.1 129 67 81.6 13.4 '.. 63.1. Lake 0 72.6 33.7 85.2 28.2 11.3 50.1 36.1 80.8 133.3 138.8 '.. 62.4 Lafayette 0 0 0 0 0 654.4 0 0 0 0 0 '.. 62.1 Flagler 209.71 122.1 67.8 0 0 114.11 0 23.81 26.7 42.9 81 '.. 59.4 Miami -Dade 76.7 59.5 88.4 58.8 73.6 52.7 40.3 33.6 61.3 51.3 45.2 ''.. 58.1 Gulf 0 0 368.1 0 0 0 0 75.3 0 186.7 0 '.. 577 . Sumter 190.7 124.6 0 0 53 163.5 35.3 79.5 0 0 0 '.. 53.8. Desoto 0 176.2 0 25.6 0 370.6 0 0 0 0 0 '.. 52.4 Bradford 0 0 0 55.4 0 0 0 272.8 0 234.3 0 '.. 50.9 Clay 114.9 0 103.6 15.1 81.2 19.8 64.2 61.1 0 26.2 631 '.. 49.4 Levy 68.7 151.1 147.7 0 0 0 0 0 0 136.3 0 '.. 45.1 Leon 86.1 45.5 23.4 37 0 42.8 15.5 33.2 71.3 22.7 25.8 !36.5. Wakulla 0 302.3 0 0 51.9 0 30.4 0 20.2 01 01 35 Attachment: YPLL- Drowning (2489: Drowning Prevention Campaign)