Item D8
(
CM
ounty of onroe
BOARD OF COUNTY COMMISSIONERS
Mayor George Neugent, District 2
Mayor Pro Tem David Rice, District 4
TheFloridaKeys
Danny L. Kolhage, District 1
Heather Carruthers, District 3
Sylvia J. Murphy, District 5
County Commission Meeting
February 15, 2017
Agenda Item Number: D.8
Agenda Item Summary #2611
BULK ITEM: DEPARTMENT:
Yes Tourist Development Council
TIME APPROXIMATE:STAFF CONTACT:
Ammie Machan (305) 296-1552
N/A
AGENDA ITEM WORDING:
Approval to advertise a Request for Applications for FY 2018
Destination and Turnkey Event Funding
ITEM BACKGROUND:
A copy of the application is attached.
The TDC approved same at their meeting of January 24, 2017
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT/AGREEMENT CHANGES:
None
STAFF RECOMMENDATION:
Approval
DOCUMENTATION:
Destination and Turnkey Event RFA
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County: No Cost to County
Current Year Portion:
Budgeted:
Yes
Source of Funds: TDC
CPI:
Indirect Costs:
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Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: If yes, amount:
Grant:
County Match
:
Insurance Required:
Additional Details:
REVIEWED BY:
Maxine Pacini Completed 01/24/2017 3:40 PM
Christine Limbert Completed 01/30/2017 4:32 PM
Kathy Peters Completed 01/30/2017 4:34 PM
Board of County Commissioners Pending 02/15/2017 9:00 AM
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DATE:January31,2017
To:MonroeCountyBoardofCountyCommissioners
FROM:HaroldWheeler,MarketingDirector
RE:ConsiderationandActionre:PermissiontoAdvertiseFY2018Destinationand
TurnkeyEventFundingApplication
EachyeartheTDCAdministrativeOfficeadvertisesaRequestforApplications(RFA)for
Destination/TurnkeyFunding.
AttachedisacopyoftheproposedRequestforApplications(RFA)thathasbeenreviewedand
approvedbyourAssistantCountyAttorneyChristineLimbert.Ihavealsoattachedacopyofthe
RFAschedule.
TheTDCunanimouslyapprovedsameattheirmeetingofJanuary24,2017.
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DESTINATION/TURNKEY EVENT SCHEDULE
FY 2018
TDC APPROVAL TO ADVERTISE:JANUARY 24,2017
BOCC APPROVAL TO ADVERTISE:FEBRUARY 15,2017
TH TH
DAC WORKSHOPS:APRIL 4AND 52017
ADVERTISE RFP:APRIL 10, 2017
57DAYS
DEADLINE:June 6,2017
DAC DEADLINE:July 21, 2017
stnd
DAC APPROVAL:August 1and 2, 2017
TDC APPROVAL:September 22, 2017
BOCC APPROVAL AFTER OCTOBER 2017
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REQUEST FOR APPLICATIONS(RFA)FOR DESTINATION/TURNKEY
EVENTS
All respondents must use the current application downloaded fromthe website
www.demandstar.com.9WISJER]SXLIVETTPMGEXMSR[MPPVIWYPXMR]SYVETTPMGEXMSR
FIMRKVINIGXIH%PPHMVIGXMSRW[MXLMRXLIETTPMGEXMSRQYWXFIJSPPS[IHSVMX[MPPRSX
FIEGGITXIH
APPLICATION DEADLINE:June 6, 2017
All applications should be received no later than 5:00 p.m. (close of business day)
JUNE 6, 2017
%PPETTPMGEXMSRWWYFQMXXIHMRVIWTSRWIXSXLMWWSPMGMXEXMSRWLSYPHFIEHHVIWWIHXS
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attachments must be merged into one document:Please DO NOT include the
instruction pages) and……..
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Monroe County Tourist Development Council –Destinationand TurnkeyEvent Funding Application for FY 2018
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The Monroe County Tourist Development Council (TDC) administers the four (4) cent bed
tax collected for the purpose of promoting the Florida Keys as a tourist destination. Each
year the TDC invites applicants who are registered to do business in Florida, to apply for
funding for events in the Florida Keys. All applications will be reviewed by the appropriate
District Advisory Committees (DAC), who shall make recommendations on funding the
event to the TDC. Upon approval of recommended funding allocation by the TDC, the
administrative office will work with the event sponsorto establish a contract for the event,
and will present proposed contract to the Monroe County Board of County Commissioners
for final approval.
()*-2-8-323*%2):)28
The special event funding program is intended for an organized special annual event that
generates overnight visitors for multiple Monroe County lodging properties, as well as out-
of-area marketing exposure, and is opento the general public. Historically these events
have included: festivals, concerts,and sporting events. Qualified special events shall
guarantee heads-in-beds (overnightvisitors) and/or entertain visitors andbrand the
destination.
TDC will only consider reimbursement of permissible marketing expendituresthat highlight
the specificspecial event reflected within the contract with the TDC/BOCC versus the
regular programming of a business, organization or thefacility.
()78-2%8-32):)287
For the purposes of this solicitation, a Destination event is developed and produced to
entertain the public and promote tourism in the Florida Keys and Key West by drawing
out-of-county visitors, as well as entertain visitors and brand the destination.Funding is
for event marketing purposes only (advertising; promotions; public relations),etc.
The event sponsor, for purposes of this RFA and any resulting contract, shall be the
production agent primarily responsible for the production of the event and the entity
soliciting funding under this process. The event sponsorshall seek the review and
approval of the event marketingbudget by the professional agencies of record listed
below. No more than 10% of the total allocated funds shall be expended on advertising
media costs attributable to in-county placement.A list of TDC permissiblemarketing
expenditures can be viewed in Exhibit A of the sample contract on the Monroe County
websiteat:http://www.monroecounty-fl.gov/DocumentCenter/Home/View/5163. No
reimbursement will be considered for items that are not covered under Exhibit A.
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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For our %HZIVXMWMRK%KIRG]SJ6IGSVH (Tinsley Advertising), contact Ashely Miller
(Ashely@Tinsley.com)or John Underwood(John@Tinsley.com)at (305) 856-6060.For
our 4YFPMG6IPEXMSRW%KIRG]SJ6IGSVH (NewmanPR), contact Carol Shaughnessy
(Carol@newmanpr.com)at (305) 797-0579or Andy Newman(Andy@newmanpr.com)at
(305) 461-3300. For our -RXIVRIX%KIRG]SJ6IGSVH: (Floridakeys.com) Contact Clinton
Barras(Clinton@floridakeys.com)or Lauren Oropeza(Lauren@floridakeys.com)at (305)
292-1880.
8962/)=):)28
District Advisory Committees (DAC) have assignedtheir top levels of fundingto Turnkey
events,recognizingthatthose events provide the highest level of economic impact to their
districtand serve to brand the destination.The event shall be one that creates a
compelling reason to visitthat doesn’t otherwise exist without the event.Therefore,
consideration forthe amount of funding allocated to a Turnkey special event shall be
predicated upona showing ofthe economic impact resulting in room nightstaysgenerated
by the event attendees.
A Turnkey event shall be considered an all-inclusive event where the event contractor has
financialresponsibility for every facet of the production, promotion and management of the
event. Payment under a contract for a Turnkey event will be made only after completion
of the event and proof that the scope of services as described within the contract has
been completed.
The DAC when considering funding of a Turnkey event may also specify within the scope
of services of the contract, specific marketing components that the DAC feels important to
the success of the event.
If a Turnkey event is delayed or canceled for any reason, no payment shall be
forthcoming, even if the event contractor has out-of-pocket expenses leading up to the
actual event. The TDC, therefore, strongly recommends that the event contractor
purchase insurance that covers the cancellation or delay of an event due to “force
majeure” or unforeseen circumstances.
Please note that the DAC may deny funding of an event applying as Turnkey and consider
funding the application as a Destination event.
%440-'%286)74327-&-0-8-)7
Applications can only be accepted from a public entity governed by a county or
municipality; or a profit or not-for-profit;or a private business in good standing with the
Division of Florida Corporations. Prior to completing an event application, please go to
www.sunbiz.orgto ensure that your organization is registered to do business in the State
of Florida. Only entities (applicants) that are duly registered will be accepted.
Contact the TDC Administrative Office(305) 296-1552to ascertain date, time and venue
of the event funding workshop that will be held within the District which you are applying
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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to. Each DAChas specific marketing goals and it is strongly recommendedthat all
prospective applicants attend the workshop in the District where you plan to apply for
funding to ascertain the marketing direction and expectations of that District as it pertains
to event applications.
The cost of preparation and submission of the application is the responsibility of the
applicant.
Applicants must ensure that their application is submitted to the Monroe County
Purchasing Department by date and time noted on page 1of the application. Applications
that are received after the specified deadline as determined within the RFAwill not be
accepted. This policy mirrors that of the Board of County Commissioners.
Applicant shall complete, copy, sign (by an authorized officer) and submit the correct
number of copies of the application to the Monroe County Purchasing Department(see
address on page 1).Please do not use any binders or tab inserts. Should an attachment
be required for your application, note the Exhibit number on the top right hand corner of
each sheet.
Applicant shall familiarize him/herself with referenced online materials noted on the
application check list onpage41.The online materials include a sample contractand
sample of scoring system used in determining funding eligibility.
Applicant shall be responsible for securing all federal, state and local permits and approval
necessary for the event.Award of funds under this application doesnot indicate any
approval by the County and applicant shall be required to comply with all County laws,
rules and requirements.
-14368%28-2*361%8-32
Please consult with the TDC Administrative Office prior to starting the application process
if you are uncertain about whether your event would be considered.
The applicant shall not lobby, solicitor act to influencethe advisory committee members
and/or the TDC board membersin any way that may have an effect on the outcome of the
competition, discussion or negotiations leading to the allocation of funding, or an award of
a contractas reviewed andapproved by the County Attorney’s office.Such action may
lead to withdrawal of the application from consideration.
The applicationshall be considered complete upon receipt and should stand alone with no
other information being provided after-the-fact other than any additional information that
may be requested by the TDC administrative office, or questions from the DACat the
allocation meeting.
DACrecommendation on funding allocations shall be limited to recommending allocations
which do not exceed the amount requested by the applicant. Funding requests may be
denied, reduced to a lower levelor accepted at level requested.It is important for the
applicant to be aware that scoring the minimum points requiredto be considered,does not
guarantee fundingof the event.
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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All information furnished or disclosed as part of the application process is considered
public record by the laws of the State of Florida.
(-786-'8%(:-736='311-88));36/7,347*36%440-'%287
Workshops will be held in each of the districts at the following venues and times for those
applicants that are interested in applying for funding. Attendance is strongly
recommended.(
Please note that all venues and times are subject to change and can be
):
confirmed by calling the TDC administrative office at (305) 296-1552
District I:April 5, 2017Doubletree, Key West3:00 p.m.
District II:April 4, 2017Lower Keys Chamber of Commerce6:00 p.m.
District III:April 5, 2017Hyatt Place, Marathon9:30 a.m.
District IV:April 4, 2017Islander Resort, Islamorada2:00 p.m.
District V:April 4, 2017Murray Nelson Gov’t Center, Key Largo10:00 a.m.
'6-8)6-%*367'36-2+3*%440-'%8-32
The District Advisory Committee will be reviewing your event application and scoring it
during the evaluation meeting.
Scoring will be considered using a scale, with 1 being the lowest.
Upon evaluation, the total scores will be tabulated and applications not scoring 17points
or above by amajority of the sitting members, will not be considered for funding. Those
events that meet the minimum scoring requirements noted above will be ranked starting
with the highest average score. In the case of a tie, the highest score in the Timing of
Event will be the determining factor. Points are listed at the end of eachExhibit for ease
of scoring by reviewers. View sample scoring sheet athttp://www.monroecounty-
fl.gov/DocumentCenter/Home/View/7072
The minimum points threshold required to be considered, 17, has been set such that
events that are considered very good to excellent in their “Purpose, Itinerary & Room
Nights”, “Soundness of Marketing Plan & Financial Commitment” and “Action Plan” should
meet the minimum for considerationregardless of the “Timing of Event”. Events that are
considered somewhat good in those categories will need to thoughtfully utilize “Timing of
Event” pointsin order to meet the minimum points threshold to be considered. In other
words, timing events to be held in slower months and/or to produce room nightstays
during mid-week days will be important for achieving sufficient minimum scoring. Events
that are poor in their “Purpose, Itinerary & Room Nights”, “Soundness of Marketing Plan &
Financial Commitment” and “Action Plan” will not meet the minimum to be considered.
It is important for the applicant to be aware that scoring the minimum points required to be
considered, does not guarantee fundingof the event.
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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2018
January 2018February 2018March 2018
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April 2018May 2018June 2018
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222324252627282021222324252617181920212223
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July 2018August 2018
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October 2018November 2018December 2018
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3031
United States Holidays and Observances
Jan 01New Year's DayJan 15M L King DayFeb 14Valentine's Day
Feb 19Presidents' DayMar 30Good FridayApr 01Easter Sunday
May 13Mother's DayMay 28Memorial DayJun 17Father's Day
Jul 04Independence DaySep 03Labor DayOct 08Columbus Day
Oct 31HalloweenNov 11Veterans DayNov 22Thanksgiving Day
Dec 25Christmas
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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Events taking place between January 1, 2018through December 31, 2018
TITLE OF EVENT:
EVENT WEBSITE ADDRESS:
VENUE (Location/City):
DATE(S) OF EVENT:
*SVHEXIWSJIZIRXVIJIVXS GEPIRHEVSRTVIZMSYWTEKI
APPLICANT ORGANIZATION:
(Registered business name exactly as it appears on www.sunbiz.org)
For Profit Not for Profit
Please note that the TDC Administrative Office conducts most of its correspondence, including
contract and reimbursement material by email, so the person listed below should be able to accept
responsibility for receipt of this information.
CONTACT PERSON:
EMAIL(for correspondence):
TELEPHONE NUMBER
(Daytime/mobile):
ADDRESS:
SUMMARIZE APPLICANTHISTORY
Enter Text
CODE ENFORCEMENT:Does your organization/property have any outstanding code violations
and/or fines/costs or liens?
(Please note that pursuant to Section 2-25(e), Monroe County Code, organizations with
outstanding code compliance fines are not eligible to receive grants or contracts from the county until such time as the fines are
Yes No If you have answered yes, please explain
resolved through payment or settlement.)
below:
Enter Text
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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*
HAS THIS EVENT BEEN PRODUCED IN THE PAST? Yes No
*IF YES, WHEN?
DID THE SAME APPLICANTPRODUCE IT? Yes No
List name of President and other individuals authorized to execute contracts and
otherwise act on behalf of Applicant:
NameTitle
List staff members, including volunteers,responsible for administering and organizing this
event,with evidence of their qualifications and capabilities to accommodate the demands
of the event.
NameQualificationsCapabilities
Are you receiving any other grants for this event (from governmental or nonprofit
organizations, etc.)? If so, enter information below:
Source of FundingAmount RequestedAmount ReceivedYear
0.000.00
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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;LIRETTP]MRKJSVJYRHMRKMXMWMQTSVXERXXSYRHIVWXERHXLIRYQFIVSJPSHKMRK
YRMXWEZEMPEFPI[MXLMRXLMW(MWXVMGXEWMXMWXLIQE\MQYQRYQFIVSJVSSQRMKLXW
[LMGLQE]FIWSPHTIVHE]zVIZMI[XEFPIFIPS[
8EFPI
(MWXVMGX- /I];IWX9RMXW
1E\HEMP]VSSQRMKLXW
Hotel/Motel/B&B/Guest House/Inn5,903
Vacation Rental908
RV Park & Campground0
Total6,811
Source: Florida Department of Business and Professional Regulation, TDC
;LIRIZEPYEXMRKJYRHMRKEPPSGEXMSRW
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Funding LevelRoom Nights
IEGLPIZIPSJIZIRXJYRHMRK8LIGLEVXMW
$10,0001,720
TVSZMHIHXSKMZIEGPIEVIVGSRXI\XXSXLIZEPYI
$17,0002,930
SJXLIFIHXE\HSPPEVXLEXJYRHWIEGLPIZIP
$25,0004,310
$35,000
6,030
8LI(MWXVMGX%HZMWSV]'SQQMXXIIQE]YWI
$50,000
8,620
XLIMVHMWGVIXMSR[LIRIZEPYEXMRKJYRHMRK
$75,000
12,930
EPPSGEXMSRW,S[IZIVMXMWMQTSVXERXXS
$100,000
17,240
YRHIVWXERHLS[XLIMRGSQIMWHIVMZIH
$120,000
20,690
$150,000
25,860
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8STVSZMHIWSQIXLMRKXSHSJSVXLIZMWMXSV[LSMWEPVIEH]LIVIERHIRLERGI
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Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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WIIOMRKJYRHMRKERHJSV[LMGL]SYVSVKERM^EXMSRMWVIWTSRWMFPIJSVTVSHYGMRK
Example:Day 1: Opening Party/Registration(include venue and time)
Day 2: Food and WineTasting (venues and times)
Day 3: Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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Events are scored based on ability to attract out-of-Countyvisitors to the district in which
funding is applied.For the event year in which this application refers,provide the room
nights your event is anticipated to generate for this district onlyaccording to your selection
in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of-
county visitors”, how many room nights do you anticipate you will draw? If you indicated
your event is “to enhance the experience for visitors already here”, how many room nights
would be influenced by visitors who attend your event? Next, indicate how you arrived at
that figure.
6SSQ2MKLXW
1. Formula to calculate 6SSQ2MKLXWXSXLMWHMWXVMGX
*
Total Room nights will calculate
:
automatically upon pressing the tab key on your key boardor answering the next question)
a. How many out of Countyvisitorsto this district?a.
b. How many visitorsto a room? (Note: avg. is 3)b.
c. How many nights willthe visitorsstay?c.
d. Calculate: 6SSQ2MKLXW!
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\G
*Room Nights:
Divide line aby line b. Then multiple by line c
0
1IXLSHYWIHXSIWXMQEXISYXSJGSYRX]ZMWMXSVWIRXIVIHEFSZI
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Check all that apply.
Capacity of venue(s)Ticket Salesfrom last event
Registrations from last event Crowd photos from last event
Police crowd estimatefrom last eventSurvey of attendeesfrom last event
%XXEGLVIWYPXWSJWYVZI]
Other, please specify
1IXLSHYWIHXSIWXMQEXIRYQFIVSJRMKLXWSYXSJ'SYRX]ZMWMXSVW[MPPWXE]
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Check one.
Based on length of event
Based on survey from last event
%XXEGLVIWYPXWSJWYVZI]
Other, please specify
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Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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'LIGOXLMWFS\MJ]SYVIZIRXQIIXWXLIHIJMRMXMSRSJE2I[)ZIRX.
(IJMRMXMSRSJ2I[)ZIRX: An event that has not taken place in this District previously. A
New Event choosing this category will be considered with other New Event applications
from a separate resource specifically allocated for New Events.If your event does not
score the minimum required score by amajority of the sitting members, your application
will not be considered for funding.It is important for the applicant to be aware that scoring
the minimum points required to be considered does not guarantee fundingof the event.
I understand that as a New Event this is a $10,000grant request.
36
ANew Event may choose to apply under the regular event funding process wherein the
new event will compete with previouslyfunded events.
-------------------------------------------------------------------------------------------------------------------------
6IKYPEV)ZIRX*YRHMRK Complete this section if your event is NOTapplying as a New
Event.
Check the appropriate category(Destination or Turnkey)and grant level you are applying
for.If your event does not score the minimum required score by amajority of the sitting
members, your application will not be considered for funding. The DAC may also decline
funding your application, or fund at a lower funding level.It is important for the applicant to
be aware that scoring the minimum points required to be considered does not guarantee
fundingof the event.
(IWXMREXMSR*YRHMRK0IZIP6IUYIWX3RP]
Level 1:$10,000Level 2: $17,000 Level3: $25,000
Level 4:$35,000Level 5: $50,000 Level 6: $75,000
------------------------------------------------------------------------------------------------------------------------
8YVROI]*YRHMRK0IZIP6IUYIWX3RP]
Level 7: $75,000Level 8: $100,000 Level 9: $120,000
Level10: $150,000
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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(-786-'8-'328-29)(i
)<,-&-8&
8-1-2+3*):)28
Events are scored based on when in the calendar year they are held. Shoulder and off
season eventsreceive higher scoringAdditional scoring points are also given for mid-
.
week events. The average of the past two fiscal years’ occupancy, as reported by Smith
Travel Research, is used to create the Timing of Event Scoring. Points areassignedto
each occupancy level range. Table 3below depicts the points associated with each
occupancy level range. Next, it shows the times which your District, during the past two
fiscal years, reached each occupancy level range.
8EFPI
(MWXVMGX-z8MQMRKSJ)ZIRX7GSVMRK
)ZIRXWLIPH(MWXVMGX- 'LIGOFS\
[LIREZIVEKI6IGIMZI(EXIW*SV)EGLRI\XXS]SYV=SYV8EFPI
SGGYTERG]MW WGSVISJ 3GGYTERG]6ERKIIZIRXHEXIW 7GSVI-W
70% to 79%3September, December 3
1-24
80% to 89% 2October, November, 2
January, May, June,
August
90% to 100%0February-April, July 0
December 25-31
1 Enter Score
Enter your score from 8EFPI
MJQSVIXLERSRIFS\[EWGLIGOIHEHHEPP
WGSVIWXSKIXLIVERHHMZMHIF]XLIRYQFIVSJFS\IWGLIGOIH
2
Mid Week Days are 7YRHE]z8LYVWHE]
+4
Add four(4) points if your event falls on at least QMH[IIOHE]W
SV
or
QMH[IIOHE]
Add two(2) pointsif your event falls on only
+2
3 District ITotal ScoreEnter Score
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
13
( E
(-786-'8--%440-'%287320=
*VSQ'MX]0MQMXWSJ/I];IWXXSXLI[IWXIRHSJXLI7IZIR1MPI&VMHKI
;LIRETTP]MRKJSVJYRHMRKMXMWMQTSVXERXXSYRHIVWXERHXLIRYQFIVSJPSHKMRK
YRMXWEZEMPEFPI[MXLMRXLMW(MWXVMGXEWMXMWXLIQE\MQYQRYQFIVSJVSSQRMKLXW
[LMGLQE]FIWSPHTIVHE]zVIZMI[XEFPIFIPS[
8EFPI
(MWXVMGX-- &MK4MRI/I]
0S[IV/I]W9RMXW
1E\HEMP]VSSQRMKLXW
Hotel/Motel/B&B/Guest House/Inn500
Vacation Rental195
RV Park & Campground1,202
Total1,897
Source: Florida Department of Business and Professional Regulation, TDC
;LIRIZEPYEXMRKJYRHMRKEPPSGEXMSRW
VIXYVRSRMRZIWXQIRX
MXMWMQTSVXERXXS
YRHIVWXERHLS[XLIVIZIRYI[EWHIVMZIH8EFPIHIQSRWXVEXIWKMZIRMXWEZIVEKI
PSHKMRKVEXIWJSVXLITEWXX[S
8EFPI
]IEVWLS[QER]VSSQRMKLXWXLMW
(MWXVMGX-- &MK4MRI/I]
8LI0S[IV/I]W
(MWXVMGXLEHXSWIPPXSVEMWIIRSYKL
RV Park/
X[STIRR]FIHXE\VIZIRYIJSV
Hotel/Motel/B&Campground
IEGLPIZIPSJIZIRXJYRHMRK8LI
Funding LevelB Room NightsRoom Nights*
GLEVXMWTVSZMHIHXSKMZIEGPIEVIV
$5,0002,660 1,300
GSRXI\XXSXLIZEPYISJXLIFIHXE\
$7,5003,990 1,950
HSPPEVXLEXJYRHWIEGLPIZIP
$10,0005,320 2,600
$15,0007,990 3,910
8LI(MWXVMGX%HZMWSV]'SQQMXXII
$17,0009,050 4,430
QE]YWIXLIMVHMWGVIXMSR[LIR
$20,00010,650 5,210
IZEPYEXMRKJYRHMRKEPPSGEXMSRW
$30,00015,970 7,810
,S[IZIVMXMWMQTSVXERXXS
*As DAC II does not have participants in the Smith Travel Research
YRHIVWXERHLS[XLIMRGSQIMW
program, published rates were used to determine room nights. Room
nights is further broken down for this DAC by lodging type as a super
HIVMZIH
majority of DAC II lodging units are RV Park & Campground sites. Little
Palm Island is excluded from calculations.
)<,-&-8%
'LIGOXLIFS\FIPS[XLEXFIWXHIWGVMFIWXLITVMQEV]TYVTSWISJ]SYVIZIRX
8SHVE[SYXSJGSYRX]ZMWMXSVWXSXLIHIWXMREXMSRERHTYXw,IEHWMR&IHWx
8STVSZMHIWSQIXLMRKXSHSJSVXLIZMWMXSV[LSMWEPVIEH]LIVIERHIRLERGI
XLIMVI\TIVMIRGI[LMPIZMWMXMRKXLIHIWXMREXMSR
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
14
( E
(-786-'8--)<,-&-8%'328-29)(i
)<,-&-8%
):)28-8-2)6%6=
7TIGMJMGEPP]SYXPMRIXLIEGXMZMXMIWIZIRXWXLEX[MPPXEOITPEGIHYVMRK]SYVIZIRX-J
]SYVIZIRXIRGSQTEWWIWWIZIVEPHE]WFVIEOSYXIEGLHE]MRGPYHMRKXLIZIRYI
3RP]MRGPYHIEGXMZMXMIWXLEXEVIHMVIGXP]VIPEXIHXSXLIIZIRXJSV[LMGL]SYEVI
WIIOMRKJYRHMRKERHJSV[LMGL]SYVSVKERM^EXMSRMWVIWTSRWMFPIJSVTVSHYGMRK
Example:Day 1: Opening Party/Registration(include venue and time)
Day 2: Food and WineTasting (venues and times)
Day 3: Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
15
( E
(-786-'8--)<,-&-8%'328-29)(i
)<,-&-8%
291&)63*63312-+,87%28-'-4%8)(*36):)28
Events are scored based on ability to attract out-of-Countyvisitors to the district in which
funding is applied.For the event year in which this application refers,provide the room
nights your event is anticipated to generate for this district onlyaccording to your selection
inA-1. In other words, if you indicated your event’s primary purpose is to “draw out-of-
county visitors”, how many room nights do you anticipate you will draw? If you indicated
your event is “to enhance the experience for visitors already here”, how many room nights
would be influenced by visitors who attend your event?Next, indicate how you arrived at
that figure.
6SSQ2MKLXW
1. Formula to calculate VSSQRMKLXWXSXLMWHMWXVMGX
(*Total Room Nights will calculate
automatically upon pressing the tab key on your key board or answering the next question):
a. How many out of Countyvisitorsto this district?a.
b. How many visitorsto a room? (Note: avg. is 3)b.
c. How many nights willthe visitorsstay?c.
d. Calculate: 6SSQ2MKLXW!
EF
\G
*Room Nights:
Divide line aby line b. Then multiple by line c
0
1IXLSHYWIHXSIWXMQEXISYXSJGSYRX]ZMWMXSVWIRXIVIHEFSZI
E
Check all that apply.
Capacity of venue(s)Ticket Salesfrom last event
Registrations from last event Crowd photos from last event
Police crowd estimatefrom last eventSurvey of attendeesfrom last event
(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
1IXLSHYWIHXSIWXMQEXIRYQFIVSJRMKLXWSYXSJ'SYRX]ZMWMXSVW[MPPWXE]
G
Check one.
Based on length of event
Based on survey from last event(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
%TTPMGERXWLEPPFIWGSVIHSRXLIGSQFMREXMSRSJ)\LMFMXW%
4VMQEV]4YVTSWISJ
IZIRX
%
)ZIRX-XMRIVEV]
ERH%
2YQFIVSJ6SSQ2MKLXW
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
16
( E
(-786-'8--'328-29)(i
*92(-2+6)59)78
Check the appropriate category (Destination or Turnkey) below and grant level you are
applying for. If your event does not score the minimum required score by amajority of the
sitting members, your application will not be considered for funding. The DAC may also
decline funding your application, or fund at a lower funding level.It is important for the
applicant to be aware that scoring the minimum points required to be considered does not
guarantee fundingof the event.
(IWXMREXMSR*YRHMRK0IZIP6IUYIWX3RP]
Level 1: $5,000Level 2: $7,500Level 3:$10,000
Level 4: $15,000
-------------------------------------------------------------------------------------------------------------------------
8YVROI]*YRHMRK0IZIP6IUYIWX3RP]
Level 5: $20,000Level 6: $30,000
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
17
( E
(-786-'8--'328-29)(i
)<,-&-8&
8-1-2+3*):)28
Events are scored based on when in the calendar year they are held. Shoulder and off
season events receive higher scoringAdditional scoring points are also given for mid-
.
week events. The average of the past two fiscal years’ occupancy, as reported by Smith
Travel Research, is used to create the Timing of Event Scoring. Points are assignedto
each occupancy level range. Table 3below depicts the points associated with each
occupancy level range. Next, it shows the times which your District, during the past two
fiscal years, reached each occupancy level range.
8EFPI
(MWXVMGX--z8MQMRKSJ)ZIRX7GSVMRK
)ZIRXWLIPH[LIR6IGIMZI(MWXVMGX-- 'LIGOFS\
EZIVEKIWGSVI(EXIW*SV)EGLRI\XXS]SYV=SYV8EFPI
SGGYTERG]MW SJ 3GGYTERG]6ERKIIZIRXHEXIW 7GSVI-W
0% to 59%5September5
60% to 69%4October, November, 4
December, May, August
70% to 79%3January, February, April, 3
June, July
80% to 100%2March 2
Enter Score
Enter your score from 8EFPI
MJQSVIXLERSRIFS\[EWGLIGOIHEHH
EPPWGSVIWXSKIXLIVERHHMZMHIF]XLIRYQFIVSJFS\IWGLIGOIH
1
2
Mid Week Days are 7YRHE]z8LYVWHE]
+2
Add two (2) points if your event falls on at least QMH[IIOHE]W
SV
or
Add one (1) point if your event falls on only QMH[IIOHE]
+1
3 District IITotal ScoreEnter Score
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
18
( E
(-786-'8---%440-'%287320=
*VSQXLI[IWXIRHSJXLI7IZIR1MPI&VMHKIXSXLI0SRK/I]&VMHKI
;LIRETTP]MRKJSVJYRHMRKMXMWMQTSVXERXXSYRHIVWXERHXLIRYQFIVSJPSHKMRK
YRMXWEZEMPEFPI[MXLMRXLMW(MWXVMGXEWMXMWXLIQE\MQYQRYQFIVSJVSSQRMKLXW
[LMGLQE]FIWSPHTIVHE]zVIZMI[XEFPIFIPS[
8EFPI
(MWXVMGX--- 1EVEXLSR9RMXW
1E\HEMP]VSSQRMKLXW
Hotel/Motel/B&B/Guest House/Inn1,909
Vacation Rental1,008
RV Park & Campground725
Total3,642
Source: Florida Department of Business and Professional Regulation, TDC
;LIRIZEPYEXMRKJYRHMRKEPPSGEXMSRW
VIXYVRSRMRZIWXQIRX
MXMWMQTSVXERXXS
YRHIVWXERHLS[XLIVIZIRYI[EWHIVMZIH8EFPIHIQSRWXVEXIWKMZIRMXWEZIVEKI
PSHKMRKVEXIWJSVXLITEWXX[S]IEVWLS[QER]VSSQRMKLXWXLMW(MWXVMGXLEHXSWIPP
XSVEMWIIRSYKLX[STIRR]FIHXE\VIZIRYI
8EFPI
JSVIEGLPIZIPSJIZIRXJYRHMRK8LIGLEVXMW
(MWXVMGX--- 1EVEXLSR
TVSZMHIHXSKMZIEGPIEVIVGSRXI\XXSXLIZEPYI
Funding LevelRoom Nights
SJXLIFIHXE\HSPPEVXLEXJYRHWIEGLPIZIP
$10,0002,020
$20,0004,030
8LI(MWXVMGX%HZMWSV]'SQQMXXIIQE]YWI
$30,0006,050
XLIMVHMWGVIXMSR[LIRIZEPYEXMRKJYRHMRK
$40,0008,060
EPPSGEXMSRW,S[IZIVMXMWMQTSVXERXXS
$50,00010,080
YRHIVWXERHLS[XLIMRGSQIMWHIVMZIH
)<,-&-8%
'LIGOXLIFS\FIPS[XLEXFIWXHIWGVMFIWXLITVMQEV]TYVTSWISJ]SYVIZIRX
8SHVE[SYXSJGSYRX]ZMWMXSVWXSXLIHIWXMREXMSRERHTYXw,IEHWMR&IHWx
8STVSZMHIWSQIXLMRKXSHSJSVXLIZMWMXSV[LSMWEPVIEH]LIVIERHIRLERGI
XLIMVI\TIVMIRGI[LMPIZMWMXMRKXLIHIWXMREXMSR
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
19
( E
(-786-'8---)<,-&-8%'328-29)(i
)<,-&-8%
):)28-8-2)6%6=
7TIGMJMGEPP]SYXPMRIXLIEGXMZMXMIWIZIRXWXLEX[MPPXEOITPEGIHYVMRK]SYVIZIRX-J
]SYVIZIRXIRGSQTEWWIWWIZIVEPHE]WFVIEOSYXIEGLHE]MRGPYHMRKXLIZIRYI
3RP]MRGPYHIEGXMZMXMIWXLEXEVIHMVIGXP]VIPEXIHXSXLIIZIRXJSV[LMGL]SYEVI
WIIOMRKJYRHMRKERHJSV[LMGL]SYVSVKERM^EXMSRMWVIWTSRWMFPIJSVTVSHYGMRK
Example:Day 1: Opening Party/Registration(include venue and time)
Day 2: Food and WineTasting (venues and times)
Day 3: Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
20
( E
(-786-'8---)<,-&-8%'328-29)(i
)<,-&-8%
291&)63*63312-+,87%28-'-4%8)(*36):)28
Events are scored based on ability to attract out-of-Countyvisitors to the district in which
funding is applied.For the event year in which this application refers,provide the room
nights your event is anticipated to generate for XLMWHMWXVMGXSRP]according to your
selection inA-1. In other words, if you indicated your event’s primary purpose is to “draw
out-of-county visitors”, how many room nights do you anticipate you will draw? If you
indicated your event is “to enhance the experience for visitors already here”, how many
room nights would be influenced by visitors who attend your event?Next, indicate how
you arrived at that figure.
6SSQ2MKLXW
1. Formula to calculate VSSQRMKLXWXSXLMWHMWXVMGX
(*Total Room Nights will calculate
automatically upon pressing the tab key on your key board or answering the next question):
a. How many out of Countyvisitorsto this district?a.
b. How many visitorsto a room? (Note: avg. is 3)b.
c. How many nights willthe visitorsstay?c.
d. Calculate: 6SSQ2MKLXW!
EF
\G
*Room Nights:
Divide line aby line b. Then multiple by line c
0
1IXLSHYWIHXSIWXMQEXISYXSJGSYRX]ZMWMXSVWIRXIVIHEFSZI
E
Check all that apply.
Capacity of venue(s)Ticket Salesfrom last event
Registrations from last event Crowd photos from last event
Police crowd estimatefrom last eventSurvey of attendeesfrom last event
(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
1IXLSHYWIHXSIWXMQEXIRYQFIVSJRMKLXWSYXSJ'SYRX]ZMWMXSVW[MPPWXE]
G
Check one.
Based on length of event
Based on survey from last event(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
%TTPMGERXWLEPPFIWGSVIHSRXLIGSQFMREXMSRSJ)\LMFMXW%
4VMQEV]4YVTSWISJ
IZIRX
%
)ZIRX-XMRIVEV]
ERH%
2YQFIVSJ6SSQ2MKLXW
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
21
( E
(-786-'8---'328-29)(i
*92(-2+6)59)78
4PIEWIRSXI (MWXVMGX---HSIWRSXLEZIE8YVROI]*YRHMRKSTXMSR
Check the grant level you are applying for. If your event does not score the minimum
required score by amajority of the sitting members, your application will not be considered
for funding. The DAC may also decline funding your application, or fund at a lower
funding level.It is important for the applicant to be aware that scoring the minimum points
required to be considered does not guarantee fundingof the event.
(IWXMREXMSR*YRHMRK0IZIP6IUYIWX3RP]
Level 1: $10,000 Level 2: $20,000Level 3: $30,000
Level 4:$40,000Level 5: $50,000
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
22
( E
(-786-'8---'328-29)(i
)<,-&-8&
8-1-2+3*):)28
Events are scored based on when in the calendar year they are held. Shoulder and off
season events receive higher scoringAdditional scoring points are also given for mid-
.
week events. The average of the past two fiscal years’ occupancy, as reported by Smith
Travel Research, is used to create the Timing of Event Scoring. Points are assignedto
each occupancy level range. Table 3below depicts the points associated with each
occupancy level range. Next, it shows the times which your District, during the past two
fiscal years, reached each occupancy level range.
8EFPI
(MWXVMGX---z8MQMRKSJ)ZIRX7GSVMRK
)ZIRXWLIPH6IGIMZI(MWXVMGX--- 'LIGOFS\RI\X=SYV
[LIREZIVEKIWGSVI(EXIW*SV)EGLXS]SYVIZIRX8EFPI
SGGYTERG]MW SJ 3GGYTERG]6ERKIHEXIW 7GSVI-W
0% to 59%5September5
60% to 69%4October, November, 4
December, May, August
70% to 79%3January, February, April, 3
June
80% to 100%2March, July 2
1 Enter Score
Enter your score from 8EFPI
MJQSVIXLERSRIFS\[EWGLIGOIHEHHEPP
WGSVIWXSKIXLIVERHHMZMHIF]XLIRYQFIVSJFS\IWGLIGOIH
2
Mid Week Days are 7YRHE]z8LYVWHE]
+2
Add two (2) points if your event falls on at least QMH[IIOHE]W
SV
or
Add one (1) point if your event falls on only QMH[IIOHE]
+1
3 District III Total ScoreEnter Score
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
23
( E
(-786-'8-:%440-'%287320=
&IX[IIRXLI0SRK/I]&VMHKIERHQMPIQEVOIV
;LIRETTP]MRKJSVJYRHMRKMXMWMQTSVXERXXSYRHIVWXERHXLIRYQFIVSJPSHKMRK
YRMXWEZEMPEFPI[MXLMRXLMW(MWXVMGXEWMXMWXLIQE\MQYQRYQFIVSJVSSQRMKLXW
[LMGLQE]FIWSPHTIVHE]zVIZMI[XEFPIFIPS[
8EFPI
9RMXW
1E\HEMP]VSSQRMKLXW
(MWXVMGX-: -WPEQSVEHE
Hotel/Motel/B&B/Guest House/Inn2,078
Vacation Rental652
RV Park & Campground109
Total2,839
Source: Florida Department of Business and Professional Regulation, TDC
;LIRIZEPYEXMRKJYRHMRKEPPSGEXMSRW
VIXYVRSRMRZIWXQIRX
MXMWMQTSVXERXXS
YRHIVWXERHLS[XLIVIZIRYI[EWHIVMZIH8EFPIHIQSRWXVEXIWKMZIRMXWEZIVEKI
PSHKMRKVEXIWJSVXLITEWXX[S]IEVWLS[QER]VSSQRMKLXWXLMW(MWXVMGXLEHXSWIPP
XSVEMWIIRSYKLX[STIRR]FIHXE\VIZIRYI
8EFPI
JSVIEGLPIZIPSJIZIRXJYRHMRK8LIGLEVXMW
(MWXVMGX-: -WPEQSVEHE
TVSZMHIHXSKMZIEGPIEVIVGSRXI\XXSXLIZEPYI
Funding LevelRoom Nights
SJXLIFIHXE\HSPPEVXLEXJYRHWIEGLPIZIP
$10,0002,070
$15,0003,100
8LI(MWXVMGX%HZMWSV]'SQQMXXIIQE]YWI
$20,0004,130
XLIMVHMWGVIXMSR[LIRIZEPYEXMRKJYRHMRK
$25,0005,170
EPPSGEXMSRW,S[IZIVMXMWMQTSVXERXXS
$30,0006,200
YRHIVWXERHLS[XLIMRGSQIMWHIVMZIH
$35,0007,230
$40,0008,260
$50,00010,330
)<,-&-8%
'LIGOXLIFS\FIPS[XLEXFIWXHIWGVMFIWXLITVMQEV]TYVTSWISJ]SYVIZIRX
8SHVE[SYXSJGSYRX]ZMWMXSVWXSXLIHIWXMREXMSRERHTYXw,IEHWMR&IHWx
8STVSZMHIWSQIXLMRKXSHSJSVXLIZMWMXSV[LSMWEPVIEH]LIVIERHIRLERGI
XLIMVI\TIVMIRGI[LMPIZMWMXMRKXLIHIWXMREXMSR
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
24
( E
(-786-'8-:)<,-&-8%'328-29)(i
)<,-&-8%
):)28-8-2)6%6=
7TIGMJMGEPP]SYXPMRIXLIEGXMZMXMIWIZIRXWXLEX[MPPXEOITPEGIHYVMRK]SYVIZIRX-J
]SYVIZIRXIRGSQTEWWIWWIZIVEPHE]WFVIEOSYXIEGLHE]MRGPYHMRKXLIZIRYI
3RP]MRGPYHIEGXMZMXMIWXLEXEVIHMVIGXP]VIPEXIHXSXLIIZIRXJSV[LMGL]SYEVI
WIIOMRKJYRHMRKERHJSV[LMGL]SYVSVKERM^EXMSRMWVIWTSRWMFPIJSVTVSHYGMRK
Example:Day 1: Opening Party/Registration(include venue and time)
Day 2: Food and WineTasting (venues and times)
Day 3: Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
25
( E
(-786-'8-:)<,-&-8%'328-29)(i
)<,-&-8%
291&)63*63312-+,87%28-'-4%8)(*36):)28
Events are scored based on ability to attract out-of-Countyvisitors to the district in which
funding is applied.For the event year in which this application refers,provide the room
nights your event is anticipated to generate for XLMWHMWXVMGXSRP]according to your
selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw
out-of-county visitors”, how many room nights do you anticipate you will draw? If you
indicated your event is “to enhance the experience for visitors already here”, how many
room nights would be influenced by visitors who attend your event?Next, indicate how
you arrived at that figure.
6SSQ2MKLXW
1. Formula to calculate VSSQRMKLXWXSXLMWHMWXVMGX
(*Total Room Nights will calculate
automatically upon pressing the tab key on your key board or answering the next question):
a. How many out of Countyvisitorsto this district?a.
b. How many visitorsto a room? (Note: avg. is 3)b.
c. How many nights willthe visitorsstay?c.
d. Calculate: 6SSQ2MKLXW!
EF
\G
*Room Nights:
Divide line aby line b. Then multiple by line c
0
1IXLSHYWIHXSIWXMQEXISYXSJGSYRX]ZMWMXSVWIRXIVIHEFSZI
E
Check all that apply.
Capacity of venue(s)Ticket Salesfrom last event
Registrations from last event Crowd photos from last event
Police crowd estimatefrom last eventSurvey of attendeesfrom last event
(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
1IXLSHYWIHXSIWXMQEXIRYQFIVSJRMKLXWSYXSJ'SYRX]ZMWMXSVW[MPPWXE]
G
Check one.
Based on length of event
Based on survey from last event(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
%TTPMGERXWLEPPFIWGSVIHSRXLIGSQFMREXMSRSJ)\LMFMXW%
4VMQEV]4YVTSWISJ
IZIRX
%
)ZIRX-XMRIVEV]
ERH%
2YQFIVSJ6SSQ2MKLXW
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
4EGOIX4K
26
( E
(-786-'8-:'328-29)(i
*92(-2+6)59)78
Check the appropriate category(Destination or Turnkey) belowand grant level you are
applying for. If your event does not score the minimum required score by amajority of the
sitting members, your application will not be considered for funding. The DAC may also
decline funding your application, or fund at a lower funding level.It is important for the
applicant to be aware that scoring the minimum points required to be considered does not
guarantee fundingof the event.
(IWXMREXMSR*YRHMRK0IZIP6IUYIWX3RP]
Level 1: $10,000 Level 2: $15,000Level 3: $20,000
Level 4: $25,000Level 5: $30,000
-------------------------------------------------------------------------------------------------------------------------
8YVROI]*YRHMRK0IZIP6IUYIWX3RP]
Level 6: $30,000Level 7: $40,000Level8:$50,000
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
(-786-'8-:'328-29)(i
)<,-&-8&
8-1-2+3*):)28
Events are scored based on when in the calendar year they are held. Shoulder and off
season events receive higher scoringAdditional scoring points are also given for mid-
.
week events. The average of the past two fiscal years’ occupancy, as reported by Smith
Travel Research, is used to create the Timing of Event Scoring. Points are assignedto
each occupancy level range. Table 3below depicts the points associated with each
occupancy level range. Next, it shows the times which your District, during the past two
fiscal years, reached each occupancy level range.
8EFPI
(MWXVMGX-:z8MQMRKSJ)ZIRX7GSVMRK
)ZIRXWLIPH[LIR6IGIMZI(MWXVMGX-: 'LIGOFS\
EZIVEKIWGSVI(EXIW*SV)EGLRI\XXS]SYV=SYV8EFPI
SGGYTERG]MW SJ 3GGYTERG]6ERKIIZIRXHEXIW 7GSVI-W
0% to 59%5September5
60% to 69%4October, November, 4
December, August
70% to 79%3January, April, May, 3
June
80% to 100%2February, March, July 2
1 Enter Score
Enter your score from 8EFPI
MJQSVIXLERSRIFS\[EWGLIGOIHEHHEPP
WGSVIWXSKIXLIVERHHMZMHIF]XLIRYQFIVSJFS\IWGLIGOIH
2
Mid Week Days are 7YRHE]z8LYVWHE]
+2
Add two (2) points if your event falls on at least QMH[IIOHE]W
SV
or
Add one (1) point if your event falls on only QMH[IIOHE]
+1
3 District IVTotal ScoreEnter Score
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
(-786-'8:%440-'%287320=
(From mile marker 90.940 to the Dade/Monroe County line & any mainland
portions of Monroe County)
;LIRETTP]MRKJSVJYRHMRKMXMWMQTSVXERXXSYRHIVWXERHXLIRYQFIVSJPSHKMRK
YRMXWEZEMPEFPI[MXLMRXLMW(MWXVMGXEWMXMWXLIQE\MQYQRYQFIVSJVSSQRMKLXW
[LMGLQE]FIWSPHTIVHE]zVIZMI[XEFPIFIPS[
8EFPI
(MWXVMGX: /I]0EVKS9RMXW
1E\HEMP]VSSQRMKLXW
Hotel/Motel/B&B/Guest House/Inn2,063
Vacation Rental334
RV Park & Campground340
Total2,737
Source: Florida Department of Business and Professional Regulation, TDC
;LIRIZEPYEXMRKJYRHMRKEPPSGEXMSRW
VIXYVRSRMRZIWXQIRX
MXMWMQTSVXERXXS
YRHIVWXERHLS[XLIVIZIRYI[EWHIVMZIH8EFPIHIQSRWXVEXIWKMZIRMXWEZIVEKI
PSHKMRKVEXIWJSVXLITEWXX[S]IEVWLS[QER]VSSQRMKLXWXLMW(MWXVMGXLEHXSWIPP
XSVEMWIIRSYKLX[STIRR]FIHXE\VIZIRYI
8EFPI
JSVIEGLPIZIPSJIZIRXJYRHMRK8LIGLEVXMW
(MWXVMGX: /I]0EVKS
TVSZMHIHXSKMZIEGPIEVIVGSRXI\XXSXLIZEPYI
Funding LevelRoom Nights
SJXLIFIHXE\HSPPEVXLEXJYRHWIEGLPIZIP
$10,0002,430
$15,0003,640
8LI(MWXVMGX%HZMWSV]'SQQMXXIIQE]YWI
$20,0004,850
XLIMVHMWGVIXMSR[LIRIZEPYEXMRKJYRHMRK
$25,0006,070
EPPSGEXMSRW,S[IZIVMXMWMQTSVXERXXS
$30,0007,280
YRHIVWXERHLS[XLIMRGSQIMWHIVMZIH
$35,0008,490
$40,0009,700
$45,00010,920
$50,00012,130
)<,-&-8%
'LIGOXLIFS\FIPS[XLEXFIWXHIWGVMFIWXLITVMQEV]TYVTSWISJ]SYVIZIRX
8SHVE[SYXSJGSYRX]ZMWMXSVWXSXLIHIWXMREXMSRERHTYXw,IEHWMR&IHWx
8STVSZMHIWSQIXLMRKXSHSJSVXLIZMWMXSV[LSMWEPVIEH]LIVIERHIRLERGI
XLIMVI\TIVMIRGI[LMPIZMWMXMRKXLIHIWXMREXMSR
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
(-786-'8:)<,-&-8%'328-29)(i
)<,-&-8%
):)28-8-2)6%6=
7TIGMJMGEPP]SYXPMRIXLIEGXMZMXMIWIZIRXWXLEX[MPPXEOITPEGIHYVMRK]SYVIZIRX-J
]SYVIZIRXIRGSQTEWWIWWIZIVEPHE]WFVIEOSYXIEGLHE]MRGPYHMRKXLIZIRYI
3RP]MRGPYHIEGXMZMXMIWXLEXEVIHMVIGXP]VIPEXIHXSXLIIZIRXJSV[LMGL]SYEVI
WIIOMRKJYRHMRKERHJSV[LMGL]SYVSVKERM^EXMSRMWVIWTSRWMFPIJSVTVSHYGMRK
Example:Day 1: Opening Party/Registration(include venue and time)
Day 2: Food and WineTasting (venues and times)
Day 3: Art Festival (include venue/times and possible street closings)
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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(-786-'8:)<,-&-8%'328-29)(i
)<,-&-8%
291&)63*63312-+,87%28-'-4%8)(*36):)28
Events are scored based on abilityto attract out-of-Countyvisitors to the district in which
funding is applied.For the event year in which this application refers,provide the room
nights your event is anticipated to generate for XLMWHMWXVMGXSRP]according to your
selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw
out-of-county visitors”, how many room nights do you anticipate you will draw? If you
indicated your event is “to enhance the experience for visitors already here”, how many
room nights would be influenced by visitors who attend your event?Next, indicate how
you arrived at that figure.
6SSQ2MKLXW
1. Formula to calculate VSSQRMKLXWXSXLMWHMWXVMGX
(*Total Room Nights will calculate
automatically upon pressing the tab key on your key board or answering the next question):
a. How many out of Countyvisitorsto this district?a.
b. How many visitorsto a room? (Note: avg. is 3)b.
c. How many nights willthe visitorsstay?c.
d. Calculate: 6SSQ2MKLXW!
EF
\G
*Room Nights:
Divide line aby line b. Then multiple by line c
0
1IXLSHYWIHXSIWXMQEXISYXSJGSYRX]ZMWMXSVWIRXIVIHEFSZI
E
Check all that apply.
Capacity of venue(s)Ticket Salesfrom last event
Registrations from last event Crowd photos from last event
Police crowd estimatefrom last eventSurvey of attendeesfrom last event
(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
1IXLSHYWIHXSIWXMQEXIRYQFIVSJRMKLXWSYXSJ'SYRX]ZMWMXSVW[MPPWXE]
G
Check one.
Based on length of event
Based on survey from last event(%XXEGLVIWYPXWSJWYVZI])
Other, please specify
%TTPMGERXWLEPPFIWGSVIHSRXLIGSQFMREXMSRSJ)\LMFMXW%
4VMQEV]4YVTSWISJ
IZIRX
%
)ZIRX-XMRIVEV]
ERH%
2YQFIVSJ6SSQ2MKLXW
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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*92(-2+6)59)78
Check the appropriate category (Destination or Turnkey) below and grant level you are
applying for. If your event does not score the minimum required score by amajority of the
sitting members, your application will not be considered for funding. The DAC may also
decline funding your application, or fund at a lower funding level.It is important for the
applicant to be aware that scoring the minimum points required to be considered does not
guarantee fundingof the event.
(IWXMREXMSR*YRHMRK0IZIP6IUYIWX3RP]
Level 1: $10,000 Level 2: $15,000Level 3: $20,000
Level 4: $25,000Level 5: $30,000Level 6: $35,000
Level 7: $40,000
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8YVROI]*YRHMRK0IZIP6IUYIWX3RP]
Level 8: $40,000Level 9:$45,000Level 9: $50,000
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
(-786-'8:'328-29)(i
)<,-&-8&
8-1-2+3*):)28
Events are scored based on when in the calendar year they are held. Shoulder and off
season events receive higher scoringAdditional scoring points are also given for mid-
.
week events. The average of the past two fiscal years’ occupancy, as reported by Smith
Travel Research, is used to create the Timing of Event Scoring. Points are assignedto
each occupancy level range. Table 3below depicts the points associated with each
occupancy level range. Next, it shows the times which your District, during the past two
fiscal years, reached each occupancy level range.
8EFPI
(MWXVMGX:z8MQMRKSJ)ZIRX7GSVMRK
)ZIRXWLIPH(MWXVMGX: 'LIGOFS\RI\X
[LIREZIVEKI6IGIMZI(EXIW*SV)EGLXS]SYVIZIRX=SYV8EFPI
SGGYTERG]MW WGSVISJ 3GGYTERG]6ERKIHEXIW 7GSVI-W
0% to 59%5September5
60% to 69%4October, 4
November,
December, August
70% to 79%3January, April, May, 3
June, July
80% to 100%2February, March 2
Enter Score
Enter your score from 8EFPI
MJQSVIXLERSRIFS\[EWGLIGOIHEHHEPP
WGSVIWXSKIXLIVERHHMZMHIF]XLIRYQFIVSJFS\IWGLIGOIH
1
2
Mid Week Days are 7YRHE]z8LYVWHE]
+2
Add two (2) points if your event falls on at least QMH[IIOHE]W
SV
or
Add one (1) point if your event falls on only QMH[IIOHE]
+1
3 District VTotal ScoreEnter Score
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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)<,-&-8'
7392(2)773*1%6/)8-2+40%2%2(
*-2%2'-%0'311-81)283*%440-'%28838,)1%6/)8-2+3*8,-7):)28
If you receive the money you are requesting from the TDC,describe in detail,how your
organization plans to market your event to appeal to your target market. Please be specific
about your media placement/cost. If you require more space than provided, please attach
as )\LMFMX'.
,MKLIWXTSMRXW[MPPFIE[EVHIHJSVWSYRHRIWWSJTPERERHXLIWXVIRKXLSJ]SYV
SVKERM^EXMSRvWJYRHMRKGSRXVMFYXMSR
Continue on next page if needed.
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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)<,-&-8''328-29)(i
7392(2)773*1%6/)8-2+40%2%2(
*-2%2'-%0'311-81)283*%440-'%28838,)1%6/)8-2+3*8,-7):)28
What is the total amount of your Marketing Plan?$
How much is the applicant contributing to the marketing of this eventin
“Hard Dollars”?$
If you are a re-occurring event, attach as )\LMFMX'your operating budgetdetailing the
income/expense foryour last eventincluding community hard dollar support contributions.
36
If you are a new event, attach as )\LMFMX'your projected operating budget detailing
your projected income/expense for the proposed new eventincluding community hard
dollar support contributions.
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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)<,-&-8(
%'8-3240%2
Submit a detailed action plan including appropriate permit(s) for the eventif applicable,
andhow parking/securityandroad closures will be handled during your event. The plan
should include the following information:
1.Describehow your event plan will handle road closures. If applicable,enclose a copy
of the approval by the appropriate county/municipal entity.
2.Describehow your event plan will accommodate parking and transportation.
3.Describehow your event plan willhandle security.
4.Event Sustainability.
Our visitors come to enjoy events, but in the process,a tremendous amount of waste is
generated, much of it recyclable. The single most effective tool in reducing waste at
special events is planning ahead.On the next page (page 37),complete a narrative on
how youplan to reduce waste during yourevent by doing the following:
a.Encourage recycling message within programs and brochuresto recycle
during the event and also at home.
b.Encourage “Green” advertising (broadcast and digital).
c.Encourage vendors to use biodegradable and compostable products
(utensils; plates and cups; paper or canvas bags).
d.Encourage theuse of clearly identified recycling containers.
e.Discourage use of single use plastic bags and other products.
9WIJYPGSRXEGXRYQFIVW:
Monroe County:(305) 289-6037City of Key West:(305) 809-3902
City of Marathon:(305) 289-6037Islamorada Village of Islands:(305) 853-3433
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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)<,-&-8('328-29)(i
%'8-3240%2
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
232'30097-32%**-(%:-8
ERH
:)6-*-'%8-32
I,, of the City of accordingto
law on my oath, and under penalty of perjury, depose and say that:
1)I am , the applicant making the
application for the event.
2)The prices in this application have been arrived at independently without
collusion, consultation, communication or contractfor the purpose of restricting
competition, as to any matter relating to such prices with any other applicant or with any
competitor;
3)Unless otherwise required by law, the prices which have been quoted in this
application have not been knowingly disclosed by the applicant and will not knowingly be
disclosed by the applicant prior to application opening, directly or indirectly, to any other
applicant or to any competitor;
4)No attempt has been made or will be made by the applicant to induce any
other person, partnership or corporation to submit, or not to submit, a application for the
purpose of restricting competition; and
5)The statements contained in this affidavit are true and correct, and made
with full knowledge that Monroe County relies upon the truth of the statements contained
in this affidavit in awarding contracts for said project.
4VMRXSJJXLMWTEKIRSXEVM^IFIPS[ERHMRGPYHIEWTEVXSJETTPMGEXMSR
:)6-*-'%8-32
I HEREBY CERTIFY that I have read the forgoing application and that the facts stated
herein are true and correct to the best of my knowledge and belief.
President's Name TypedPresident's Signature
Sworn to and subscribed before me this day of , 20
personally appeared ,, and
known to be the persons named in and who executed the foregoing
document.
________________________________
My commission expires:Notary Public
State of
Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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(69+*6));36/40%')*361
The undersigned applicant in accordance with Section 287.087 Florida Statutes hereby
certifies that:
Enter Business Name
(Name of Business)
1.Publishes a statement notifying employees that the unlawful manufacture,
distribution, dispensing, possession, or useof a controlled substance is prohibited
in the workplace and specifying the actions that will be taken against employees for
violations of such prohibition.
2.Informs employees about the dangers of drug abuse in the workplace, the
business’s policy of maintaining a drug-free workplace, any available drug
counseling, rehabilitation, and employee assistance programs, and the penalties
that may be imposed upon employees for drug abuse violations.
3.Gives each employee engaged in providing the commodities or contractual services
that are under application a copy of the statement specified in subsection (1).
4. In the statement specified in subsection (1), notifies the employees that, as a
condition of working on the commodities or contractual services that are under
proposal, the employee will abide by the terms of the statement and will notify the
employer of any conviction of, or plea of guilty or nolo contendere to, any violation
of Chapter 893 (Florida Statutes) or of any controlled substance law of the United
States or any state, for a violation occurring in the workplace no later than five (5)
days after such conviction.
5.Imposes a sanction on, or require the satisfactory participation in a drug abuse
assistance or rehabilitation program if such is available in the employee’s
community, or any employee who is so convicted.
6.Makes a good faith effort to continue to maintain a drug-free workplace through
implementation of this section.
As the person authorized to sign the statement, I certify that this firm complies fully with
the above requirements.
4VMRXSJJXLMWTEKIWMKRFIPS[ERHMRGPYHIEWTEVXSJETTPMGEXMSR
_________________________________________
Applicant’s Signature
_________________________________________
Date
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Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2018
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( E
%440-'%8-32',)'/0-78
WYFQMX[MXLETTPMGEXMSR
I have completed the following items:
Each section of the application has been completed.
Applicant has reviewed the sample Contracts below:
Destination Event:http://www.monroecounty-fl.gov/DocumentCenter/Home/View/7673
and
Turnkey Event: http://www.monroecounty-fl.gov/DocumentCenter/Home/View/7674
Applicant has reviewed the sample Reimbursement Packets below:
Destination Event:
http://www.monroecounty-fl.gov/DocumentCenter/Home/View/10895
and
Turnkey Event:http://www.monroecounty-fl.gov/DocumentCenter/Home/View/10896
Applicant has reviewed the scoring sheet at
http://www.monroecounty-fl.gov/DocumentCenter/Home/View/7072,that is utilized
by the District Advisory Committees and understands that the application must
score points or above by amajority of the sitting members in order to qualify for
funding.
Applicant has attached a copy of survey results (Applicable only if the applicant has
checked the survey option in Exhibit A-3)
Applicant has submitted the event’sbudget and income/expense report for the last
event. Re-occurring events should submit )\LMFMX'and new events should
submit )\LMFMX'(page 35).
Applicant has completed and signed the Non-Collusion Affidavit and Verification
form included within the application(page 38).
Applicant has reviewed and signed the Drug Free Workplace form included within
the application(page 39).
Applicant has printed and completed the W-9 form included within the application
(page 40).
4VMRXSJJXLMWTEKIWMKRFIPS[ERHMRGPYHIEWTEVXSJETTPMGEXMSR
Signed By: _________________________________
Type Name:
Type Name Here
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