Item D1BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: JANUARY 16,2014
Bulk Item: Yes X No
Division: TDC
Department:
Staff Contact Person/Phone #: Maxine Pacini
296 -1552
AGENDA ITEM WORDING:
Approval of an Amendment to Agreement with Florida Keys Community Concert
Band, Inc. covering the Pops in the Park to revise Exhibit C — Schedule of Events.
ITEM BACKGROUND:
Cultural Umbrella approved same at their meeting of October 30, 2013
TDC approved same at their meeting of December 17, 2013
PREVIOUS RELEVANT BOCC ACTION:
BOCC approved original agreement at their meeting of October 16, 2013
CONTRACT /AGREEMENT CHANGES:
Amendment to Agreement
.STAFF RECOMMENDATIONS:
Approval
TOTAL COST: $16,459 BUDGETED: Yes X No
COST TO COUNTY: $ SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes X No AMOUNT PER MONTH Year
ofi 6
APPROVED BY: County Atty X OMB/Purchasing X Risk Management
DOCUMENTATION: Included X Not Required
DISPOSITION:
AGENDA ITEM #
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with:
Florida Keys Community Contract # TDC I #: 1221
Concert Band, Inc. Effective Date: 10/1/13
Expiration Date: 6/29/2014
Contract Purpose /Description:
Approval of an Amendment to Agreement with Florida Keys Community Concert
Band, Inc. covering the Pops in the Park to revise Exhibit C — Schedule of Events
Contract Manager: Maxine Pacini
(Name)
for BOCC meeting on 1/16/14
3523 TDC # 3
(Ext.) (Department/Stop #)
genda Deadline: 12-1-31113
CONTRACT COSTS
Total Dollar Value of Contract: $16,459 Current Year Portion: $
Budgeted? Yes® No ❑ Account Codes: 117 - 75011 - 530340 -TC45- 449 -X- 530480
Grant: $ 117 - 75011 - 530340 -TC45- 449 -X- 530410
County Match: $
Estimated Ongoing Costs: $_ /yr
(Not included in dollar value above)
ADDITIONAL COSTS
For:
etc.
CONTRACT REVIEW
I Comments:
C. Limbert
Date Out
jivin rorm icevlsea LiG iiu 1 MI;Y #FL
Changes
D to In
Needed
Division Director ���/f � 1
Yes❑ NoFj ,
Risk Management Yes❑ NoE9
O.M.B./Purchasing I I IIA 13
Yes❑ No[
County Attorney to
I Z-3 k 3
yes❑ Noe
I Comments:
C. Limbert
Date Out
jivin rorm icevlsea LiG iiu 1 MI;Y #FL
Maxine Pacini
From: Susan Bazin <Susan.Bazin @KeysSchools.com>
Sent: Friday, October 18, 2013 4:44 PM
To: adminasst @fla- keys.com
Subject: Community Band revision request
Attachments: TDC KCCB 2013 - revised.doc
Hello Ms. Pacini (Maxine),
Thank you for the information provided so that the Keys Community Concert Band can revise Schedule C to reflect new
concert titles.
We would like to request a revision to our contract to reflect changes in the titles of each concert. Please note that the
general event title is still the same: Pops in the Park and that the theme of each concert remains the same.
In order to attract more attendees, we have altered the titles. In so doing, we hope to entice more people to the Upper
Keys. The January concert, in particular, is now called "Music by Land or C- sharp" and has the added spark of a bayside
venue. Concert -goers can watch from the comfort of a lawn chair, as usual. But kayakers and boaters can watch from
their vessels... literally a float -up concert! I believe this is something very unique to this area and we would like to
promote it as such.
I have attached a copy of our entire TDC application. ( I'm sorry, but I do not know how to send just the single
page.) Exhibit C reflects the new titles of each concert.
I realize the extra work that is entailed by this request and appreciate your help very much. On future TDC applications,
I will make sure to list concerts as you suggested with a more generic form.
Please do not hesitate to call or email should you have any questions.
Thank you,
A Susan Bazin A
Key Largo Middle School Band Director
104801 Overseas Hwy.
Key Largo, FL 33037
305 - 453 -1255 ext 57380
305 - 453 -1248 (fax)
Inclusion Teacher of the Year 2003; DCP5 Superintendent Award 2003; Kaizen Award 2005; KLS Shining Star 2007; DCPS Superintendent
Award 2007; Florida Music Education Association Music Enrollment Award 2008; Key Largo School Teacher of the Year 2009; VFW Teacher of
the Year 2011; Grant Memorial Award Straight Superior Concert MPA 2012; Florida Bandmaster Association District 20 Chair 2011 - 2013;
Great Educational Moment for Students District Award 2013; Grant Memorial Award Straight Superior Concert MPA 2013; Florida Keys
Community Concert Band ConcertMaster 1992 - Present
Florida has a very broad Public Records Law. Email addresses and virtually all
written communications to or from School District Personnel are public records
available to the public and media upon request. E -mail sent or received on the
School District system will be considered public and will only be withheld from
disclosure if deemed exempt from disclosure or confidential pursuant to
Fran: dir ector Keys ASS
To: "Mani i"
Cc: R obst
Subject: RE: Pops in Park
Date: Thursday, October 31, 201311:41:46 AM
Good morning.
The Cultural Umbrella Committee unanimously approved the request to amend the contract for
Pops in the Park at their meeting yesterday.
Thank you,
liz
Elizabeth S. Young
Executive Director
FI, Keys Council of the Arts
1100 Simonton Street
Key West, Fl. 33040
305 - 295.4369
director6ke rts,com
wm
Sign up for our KeysArrs Weekly e-mail by visiting our web§te!
THIS AMENDMENT to agreement dated `day of 2014 is entered into by and
between the Board of Cody Commissioners for Monroe County, on behalf of the Tourist Development
Council, and Florida Keye Community Concert Sand, ftm ("Event Sponsor"
WHEREAS, there was an agreement entered Into on October 16, 2013 between the parties,
awarding $16,459 to Florida Kaye Community Concert Sand, Inc. for the Pops In the Park between
November 2013 and April 2014; and
WHEREAS, it has become necessary to revise Exhibit C of the agreement due to a change in
named performances, and
NOW, THEREFORE, In consideration of the mutual covenants contained herein the parties
agree to the amended agreement as foibws:
1. Exhibit C shall be revised and attached hereto.
2. The remaining Provisions of the agreement dated October 16, 2013 shall remain In full force and
effect.
IN WITNESS WHEREOF, the purges have set their hands and seal on the day and year first above
written.
(SEAL) Board of County Commissioners
Atbeft Amy Heavilin, Clerk of Monroe Count
Deputy Clerk
A RATE SEAL)
®Y• Secretary
Print Name
Dabs:
OR TWO WITNESSES
(1)
(1)
Print Name
Dab:
Amendment NI
Pops In The Puk
wo W1
M8y0dChairman
Florida KsP Community Concert Sand, Inc.
BY.
. President
��� rtirt 1�zz Y1
Print Name
Date: I t t- 1
(2)
(2)
Print Name
Dab:
MONROE COUNTY ATTORNEY
APPROVED AS TO FORM:
CHRISTINE M. Ii SERTr -SARROWS
ASS18T COUNTY ATTORNEY
Dab 26 13
REVISED EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF ACTIVITIES
FISCAL YEAR 2014
EVENT NAME: Pops in the Park
Activity Month Event OccursNumber of Days
Music by Land or C-Shary Concert Janu
1
Young Musicians Concert Aril
1
Amendment #I
Pops In The Park
ID# 1221
CULTURAL EVENT FUNDING CONTRACT /AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the state of FloZda ( "Count ') nd Florida Keys Community Concert Band, Inc.
( "Event Contractor") on this day of , 2013.
WHEREAS, the Umbrella organization under contract to the County has recommended to the
Monroe County Tourist Development Council ( "TDC "), which has endorsed the recommendation, that
certain monies be allocated for promotion of an event by Event Contractor;
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows:
1. Amount County shall pay a sum not to exceed $16,459 (Sixteen Thousand, Four
Hundred and Fifty Nine Dollars — TDC District IV Funding Allocation = $13,716 and TDC District V
Funding Allocation = $2,743) effective October 1, 2013 for promotion and related expenditures, as
described in the event budget, attached hereto as Exhibit "D ", for production of the Pops in the Park
between November, 2013 and April, 2014. Of this amount, no more than 30% or $4,248 shall be
expended on advertising media placement and production costs line item attributable to in- county
placement. No amendments shall be made to Exhibit "D" after approval of agreement.
Payment will be made only after Event Contractor submits invoices and support documentation
acceptable to the County's Finance Department. The advertising and promotion budget using county
funding may be altered as to the individual line items, or components, within 10% of the amount
stated for that item or component, without increasing the total dollar amount and without requiring a
written amendment to this agreement. The general non - allocated section of an Umbrella event budget
shall not exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures
and for those budget lines that may require additional funds. Monroe County's performance and
obligation to pay under this agreement is contingent upon an annual appropriation by the County.
2. Duties of Event Contractor Event Contractor shall provide promotion and related
services as described in the Schedule of Events, Exhibit "C ", attached hereto. All advertising and
public relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County.
3. Invoicina Event Contractor agrees to submit all invoices and support documentation as
required by the County's Finance Department rules and policies no later than June 29, 2014 Event
Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for
any invoices received by the County after June 29, 2014 and the County shall not be obligated to
pay for any services provided by Event Contractor under this agreement if documentation as noted
above is not received on or before this expiration date. To be eligible for reimbursement, the request
for reimbursement and supporting documents (checks, invoices, credit card statements, bank
statements, etc.) must show that the items were paid for directly by the same entity named on the
contract with the County.
4. Expiration of Agreement This agreement expires on June 29. 2014 and the County
shall not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this expiration date.
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract /M 1221
5. Reimbursement to County Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media rights The TDC shall have the right to broadcast, rebroadcast, use, reproduce or
transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures
and still photographs paid by the County and TDC under this agreement.
7. Ownership All advertising and promotion work performed under the agreement and
paid for by the County and TDC shall be the property of the County and TDC, for whatever use and /or
disposition the County and TDC may deem appropriate.
8. Indemnification and Hold Harmless The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the Tourist Development Council and Visit Florida Keys from any and all claims for bodily
injury (including death), personal injury, and property damage (including property owned by Monroe
County) and any other losses, damages, and expenses (including attorney's fees) which arise out of,
in connection with, or by reason of the services provided by Event Contractor, or other activities and
funding associated with this agreement, except those losses or damages caused by County or its
agents.
9. Ethics Clause The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County office or employee in violation of Section 2 or
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No.
10 -1990. For breach or violation of the provision the County may, at its discretion terminate this
agreement without liability and may also, at its discretion, deduct from the agreement or purchase
price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration
paid to the former or present County officer or employee.
10. Claims and Venue Event Contractor agrees to notify County immediately of any claims
suits, or action made against the Event Contractor that is related to the activity under this agreement,
and will cooperate with County in the investigation arising as a result of any action, suit, or claim
related to this agreement. Any legal proceedings arising out of this agreement shall be in accordance
with the laws of the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall be in
Monroe County, Florida.
11. Severability If any provision of this agreement shall be held by a Court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that
venue shall lie in the appropriate court or before the appropriate administrative body in Monroe
County, Florida. This agreement shall not be subject to arbitration.
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract /D #. 1221
2
13. Accounting and Records Event Contractor shall maintain records pursuant to
generally accepted accounting principles for four (4) years after the event and shall permit County
and its agents and employees access to said records at reasonable times.
14. Termination of Agreement County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent, or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, notice at least seven (7) days prior to the effective date of
the termination. Notice is deemed received by Event Contractor when hand delivered, delivered by
national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal
or non - acceptance of delivery.
15. Public Entities Crimes A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a bid on a contract to provide
any goods or services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor
or consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a
period of 36 months from the date of being placed on the convicted vendor list.
16. Logo Logo Usage guidelines are attached to this contract as Exhibit "B ". All
promotional literature and display advertising must display the "Florida Keys & Key West Come As
You Are" logo /trademark (as per attached logo sample). This logo /trademark was adopted by the
TDC and County in April, 2010.
In- County Loao The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized on in- county print newspaper and magazine ads, brochures, postcards,
pamphlets, programs, posters, banners (hanging and displayed outdoors), and digital advertising on
websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should
include 'Brought to you by The Monroe County Tourist Development Council ". To seek approval,
clarification and /or logo in electronic format (eps or jpg file), contact Jessica Taylor -Smith or John
Underwood with Tinsley Advertising at 305 - 856 -6060.
Out of County L000 The logo that does NOT include the "Monroe County Tourist Development
Council' designation is to be utilized in out -of- county newspapers and magazines, brochures,
postcards, pamphlets, programs, posters, and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include 'Brought to you by The
Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in electronic
format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood at Tinsley Advertising at
305 - 856 -6060.
17. Permits The Event Contractor will secure all required permits, licenses and shall pay
all appropriate business taxes.
18. Assianment The Event Contractor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or its
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract ID#: 1221
power to execute such agreement to any person, company or corporation without prior consent of the
County.
19. Modification Any changes to this contract may be made only by written mutual
agreement, recommended by the TDC and approved by the County.
20. Non Occurrence of Event The Event Contractor shall give written notice to the Monroe
County Tourist Development Council if it is found necessary to cancel an event. The notice shall
contain the reason for the cancellation. If the event does not take place for any reason under control
of Event Contractor, then Event Contractor agrees to refund to the County any amounts already paid
to them under this agreement, and relieve the County from any further payments.
21. Laws and Regulations Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
Tax. 22. Taxes The County and TDC are exempt from Federal Excise and State of Florida Sales
23. Finance Charges The County and TDC will not be responsible for any finance charges.
24. Relation of County/TDC It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County
and TDC shall at no time be legally responsible for any negligence on the part of said Event
Contractor, its employees or agents, resulting in either bodily or personal injury or property damage to
any individual, firm or corporation.
25. Disclosure The Event Contractor shall be required to list any or all potential conflicts
of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event
Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest, financial
or otherwise, direct or indirect, involving any client's interest which may conflict with the interest of the
County and TDC.
26. Compliance with Laws - Nondiscrimination The Event Contractor, shall comply with all
federal, state and local laws and ordinances applicable to the work or payment for work thereof, and
shall not discriminate on the grounds of race, color, religion, sex, age or national origin in the
performance of work under this agreement. This agreement shall be subject to all federal, state and
local laws and ordinances.
27. Security Protection The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority Each of the signatories for the Event Contractor below certifies and warrants
that: a) The Event Contractor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and
c) this agreement has been approved by the Event Contractor's governing board.
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract IDA 1221
4
29. Miscellaneous As used herein, the terms "contract' and "agreement" shall be read
interchangeably.
30. Breach and Penalties The parties agree to full performance of the covenants contained
in this agreement, and the County reserves the right at its discretion, provided such breach is
material, to terminate this agreement for any misfeasance, malfeasance or nonperformance of the
agreement terms or negligent performance of the agreement terms by the Event Contractor.
31. Notice Any notice required or permitted under this agreement shall be in writing and
hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned
receipt requested to the following:
For Grantee: Susan Bazin
326 Lance Lane
Key Largo, FL 33037
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Cynthia Hall, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 -1026
32. Force Majeure The Event Contractor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency beyond
its control or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor
shortage, war or act of war whether an actual declaration thereof if made or not, insurrection,
sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire,
explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional
action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the
Event Contractor has exercised reasonable care in the prevention or mitigation of damages and
delay, any such delay or failure shall not constitute a breach of the agreement. Upon demand of TDC
or County, the Event Contractor must furnish evidence of the causes of such delay or failure. County
shall not pay for any services or activities, promotional or otherwise, connected with an event
produced after the date(s) described in paragraph 1.
33. Entire Agreement The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
REMAINDER OF PAGE INTENTIONALL Y LEFT BLAND
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract IDA 1221
5
WHEREOF, the parties have executed this agreement, effective the day and year first
t .
Clerk
Board of County Commissioners
of Monroe County
Clerk Mayor /Chairman
Florida Keys Community Concert
Band, Inc.
(CORPORATE SEAL)
Attest:
By
Secretary
Print Name
By
reside
Print Name
Date:
OR 7WO WITNESSES (only necessary when President does NOT sign)
(1)
Print Name
Date:
Paps In the Pack
C&* rd UmbeMa Funding FY 2014
GM &W ID#. 1221
11 :1 Nd 62 1jo EIOl
Ob'0�3y app U3 11j
6
(2)
Print Name
Date:
MONROE �•;?vh ATTORNEY
AP OVEO AS O O
ASSIST A T C V I NT V ATTORNEY
Date
EXHIBIT A
Acceptable Event Marketina Expenses for Cultural Events
Within the Cultural Umbrella events funding category, the allocation received by the Event Contractor
is to be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. The following are the only acceptable expenses:
Media Placement & Production Costs Newspapers and magazines (inserts will also be
considered); radio; and TV. The TDC will pay for the following digital advertising on websites,
website links, pre roll video, banners, mobile and email blasts. Digital advertising links may go to the
event website. The TDC Logo must be placed on all print, TV, websites, pre roll video, banners and
email blasts. Radio advertising does not require the logo but all radio announcements must say
"Brought to you by the Monroe County Tourist Development Council ". No payment will be made for
development or operations (hosting) of websites. No more than 30% of the Media Placement and
Production Costs line item shall be expended on advertising media costs attributable to in- county
placement.
Promotional Signs Posters and banners (hanging and displayed outdoors).
Promotional Items T -shirts and hats*.
*Sales /Resale of TDC funded items: Items funded, including creative and resulting work product,
by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC
and as such may not be sold.
Direct Mail Promotions Brochures/postcards and pamphlets including postage /shipping. This is a
direct mail promotional brochure /postcard /pamphlet utilized for pre -event advertising.
Programs /Play Bills TDC will pay up to fifty percent (50 %) of the cost of production and printing of
an event program/play bills showing scheduled activities and information on the event, as outlined in
contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such
as, but not limited to, press releases, public service announcements, photography and videography
as approved by the public relations agency of record. Only permissible PR material produced by the
TDC agency of record and /or a professional public relations agency shall be acceptable.
In -House Production: In -house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketina Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business,
organization or the facility.
Amendments to Contract Budgets No amendments to the line item budget will be permitted after
the contract has been reviewed and approved.
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract ID #. 1221
7
EXHIBIT B
Loao /Acknowledgement Usaue Guidelines For Cultural Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must cant' the "The Florida Keys & Key West' logo
Radio Advertisina No logo is required. All radio announcements must say 'Brought to you by the
Monroe County Tourist Development Council'
In- County Long
The logo below indicating the "Monroe County Tourist Development Council' designation is to be
utilized on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs,
posters, banners (hanging and displayed outdoors), and digital advertising on websites, website links,
pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council'. To seek approval, clarification and /or logo in
electronic format (eps or jpg file), contact Jessica Taylor -Smith or John Underwood with Tinsley
Advertising at 305 - 856 -6060.
The
FloriddKeys
& Keymest
.. , come as you ene
MONROECOU YOUR DEVELODMENTCOUNCLL
Out -of- County Long
The logo below that does NOT include the "Monroe County Tourist Development Council' designation
is to be utilized out -of- county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters, and digital advertising on websites, website links, pre roll video, banners, mobile
and email blasts. Radio commercials should include 'Brought to you by The Monroe County Tourist
Development Council'. To seek approval, clarification and /or logo in electronic format (eps or jpg file),
contact Jessica Taylor -Smith or John Underwood at Tinsley Advertising at 305 - 856 -6060.
The
FloriddKeys
&Key St
..."s COMMYOUde
Pops in the Park
Cultural Umbrella Funding FY 2014
Contract IDA 1221
ig
E XHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF ACTIVITIES
FISCAL YEAR 2014
EVENT NAME: Pops in the Park
List wheduled event activdies in Monroe Cou in date * (must mat
M onth _ nt Occurs Nu o
Americana Pops in the Park November
Sweet Sounds Pops in the Park December
w oad P O&APogsin ffje Park - -- - -
Januaiy - - - -
Animal Farm Pops in the Park
Viva Fkxidal Pops in the Park
Young Musicians Pops in the Part,
February
March
1
1
1
1
1
*If part of your funding request for this fiscal year is to promote event activities taking place in the next fiscal year
(pro-promotion), then the following rules will apply:
1. Pre - promotion is only allowed for an event taking place during the months of October and November. If
your event takes place after that, you must apply for funding in the next fiscal year.
2. All pre - promotion funding MUST be spent prior to September 30'" of the fiscal year you are funded in.
(For example: If pre - promotion is for a November 7 event, you must place that ad and spend the money
prior to September 30"'.)
Monroe County Tourist Devo' ment Coundl Cultural Umbrells APPftdon FY 2014
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2014
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING APPLICATION
SHOWING THE ALLOWABLE MARKETING EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT D) AFTER BOCC APPROVAL OF AGREEMENT
Pops in the Park
EVENT NAME
*MEDIA PLACEMENT & PRODUCTION COST:
( Only 30% of this line item may be spent on in-county advertisin
$14,159
PROMOTIONAL SIGNS:
$1,200
PROMOTIONAL ITEMS:
$500
DIRECT MAIL PROMOTIONS:
$0
PROGRAMS /PLAY BILLS:
$0
PUBLIC RELATIONS:
$300
**GENERAL NON - ALLOCATED:
$300
TOTAL
$16,459
*No more than 30% of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in- county placement (see Exhibit A of Application).
"The General Non - Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.