Item D15BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: MAY 21 , 2014 Division: TDC
Bulk Item: Yes X No Department:
Staff Contact Person/Phone #: Maxine Pacini
296-1552
AGENDA ITEM WORDING:
Approval of an Amendment to Agreement with Smith Travel Research, Inc. to provide for
additional Public Records language as required by Florida Statute 119.0701.
ITEM BACKGROUND: In 2013, the Florida legislature passed Florida Statute 119.0701,
which requires the County to include certain public records provisions in contracts for
services. This Agreement is being amended in accordance with the new law.
PREVIOUS RELEVANT BOCC ACTION:
BOCC approved original agreement at their meeting of January 1, 2011
BOCC approved amendment to agreement at their meeting of February 19, 2014
CONTRACT/AGREEMENT CHANGES:
Add public records language pursuant to F.S. 119.0701
STAFF RECOMMENDATIONS:
Approval
TOTAL COST: $18,872 (no cost to this amendment) BUDGETED: Yes X No
COST TO COUNTY: NO COST SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes X No
APPROVED BY: County Atty X
DOCUMENTATION: Included X
DISPOSITION:
Revised 11/06
AMOUNT PER MONTH Year
OMB/Purchasing X Risk Management
Not Required
AGENDA ITEM #
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Smith Travel Research, Inc. Contract # 845
Effective Date: 1/1/14
Expiration Date: 12/31/15
Contract Purpose/Description:
Approval of an Amendment to Agreement with Smith Travel Research Inc. to
provide for additional Public Records language as required by Florida Statute
119.0701.
Contract Manager: Maxine Pacini 3523 TDC # 3
(Name) (Ext.) (Department/Stop #)
for BOCC meeting on 5/21/14 Agenda Deadline 5/6/14
CONTRACT COSTS
Total Dollar Value of Contract: $ 18,872 Current Year Portion: $
Budgeted? Yes® No ❑
Grant: $
County Match: $
annually
Account Codes : 116-76065-530340-TG-46250-X-530340
ADDITIONAL COSTS
Estimated Ongoing Costs: $ /yr For:
(Not included in dollar value above) (eg. maintenance,
CONTRACT REVIEW
etc.
Changes Date Out
ten Needed Revdewer
Division Director Yes❑ No� &��
Risk Management Yes❑ NoE
O.M.B./Purchasing Yes❑ No[�( CWfAAIO� !
County Attorney 3�K Yes❑ NoE""*' C. Limbert 3 y�
Comments:
OM13 Form Revised 2/27/01 MCP #2
AMENDMENT (2nd AMENDMENT) TO AGREEMENT
THIS AMENDMENT to agreement dated the day of 2014, is entered into by and
between the Board of County Commissioners for Monroe County ("BOCC" or "County"), on behalf of
the Tourist Development Council, and SMITH TRAVEL RESEARCH, INC. ("STR")
WHEREAS, there was an agreement entered into on January 1, 2011 between the parties for
destination reports for a 36 month period; and
WHEREAS, the agreement was amended on February 19, 2014 to correct a scrivener's error
in which the initial 36-month period had an incorrect expiration date that was corrected to December
31, 2015; and
WHEREAS, the County Attorney has requested that paragraph 15 of the agreement be
amended to include additional Florida Public Records language;
NOW, THEREFORE, in consideration of the mutual covenants contained herein the parties
agree to amend the agreement as follows:
1. Paragraph 15 shall read: DOCUMENTATION PERTAINING TO AGREEMENT: STR shall
maintain all books, records and documents directly pertinent to this Agreement in accordance with
generally accepted accounting principles consistently applied. In the event of a dispute, claim or
litigation between the parties, each party to this Agreement or their authorized representatives shall
have reasonable and timely access to such records of each other party to this Agreement in
accordance with the provisions of Chapter 119, Florida Statutes, during the term of the Agreement
and for four years following the termination of this Agreement.
Pursuant to Florida Statute §119.0701, Contractor and its subcontractors shall comply with all public
records laws of the State of Florida, including but not limited to:
(a) Keep and maintain public records that ordinarily and necessarily would be required
by Monroe County in the performance of this Agreement.
(b) Provide the public with access to public records on the same terms and conditions
that Monroe County would provide the records and at a cost that does not exceed the
cost provided in Florida Statutes, Chapter 119 or as otherwise provided by law.
(c) Ensure that public records that are exempt or confidential and exempt from public
records disclosure requirements are not disclosed except as authorized by law.
(d) Meet all requirements for retaining public records and transfer, at no cost, to
Monroe County all public records in possession of the contractor upon termination of
this Agreement and destroy any duplicate public records that are exempt or confidential
and exempt from public records disclosure requirements. All records stored
electronically must be provided to Monroe County in a format that is compatible with the
information technology systems of Monroe County.
The County shall have the right to unilaterally cancel this Agreement upon violation of
this provision by Contractor.
If an auditor employed by the County or Clerk determines that monies paid to STR pursuant to this
Agreement were spent for purposed that are unrelated to the normal operating expenses of STR or
that are not otherwise authorized by this Agreement, and in particular if the Clerk should determine
Smith Travel Research
ID#: 845
that the money has been spent for any unlawful purpose, STR shall repay the monies together with
interest calculated pursuant to Sec. 55.03, FS, running from the date the monies were paid to STR.
2. The remaining provisions of the agreement dated January 1, 2011 and amended February 19,
2014 remain in full force and effect.
IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year first above
written.
(SEAL)
Attest: Amy Heavilin, Clerk
Deputy Clerk
(CORPORATE SEAL)
Attest:
By.
Secretary
Print Name
Print Name
Smith Travel Research
MAW
Board of County Commissioners
of Monroe County
Mayor/Chairman
SMITH TRAVEL RESEARCH, INC.
Print ame
Dots: q
AND TWO WITNESSES
(2�-- ��"v
(2)
Print Name
Date• 3 �/
2
MONROE COUNTY ATTORNEY
_APPROVED AS TO FORM:
CHRISTINE M. LIMSERT BARROWS
ASSISTANT COUNTY ATTORNEY
Date ,3Ta� t
AMENDMENT (1st AMENDMENT) TO AGREEMENT and RENEWAL
THIS AMENDMENT to agreement dated the �1- day of 2014, is
entered into by and between the Board of County Commissioners for Moffoe County
("BOCC" or "County"), on behalf of the Tourist Development Council, and SMITH
TRAVEL RESEARCH, INC. ("STR")
WHEREAS, there was an agreement entered into on January 1, 2011 between
the parties for destination reports for a 36 month period; and
WHEREAS, the contract had a scriveners error in which the initial 36-month
period had an incorrect expiration date of December 31, 2014; and
WHEREAS, the Tourist Development County ("TDC" or "Client) and the County
would like to exercise its option to renew the agreement for an additional 24-month
pew;
NOW, THEREFORE, in consideration of the mutual covenants contained herein
the parties agree to amend and renew the agreement as follows:
1. Section 1. Duration shall be corrected to read as follows:
"Client shall subscribe to the various report listed above (hereinafter referred
to collectively as "Destination Reportal participate in the local market report
program for a period of thirty-six (38) month, commencing January 1, 2011
(December date), and ending on December 31, 2013 (November data). No
later than sixty (60) days prior to the expiration of this initial tern, STR will
provide the BOCC with renewal rate. Thereafter, the BOCC has the authority
to extend this agreement for one (1) additional 24-month period at the
agreed -upon rates by providing 30 days prior written notice to STR.
2. The BOCC hereby extends this agreement for (1) additional 24-month period
commencing January 1, 2014, and ending on December 31, 2015. The new
agreed pricing for the additional 24-month period shall be for a total annual
sum of $18,872 payable in eleven (11) monthly payments of $1,572.67 and
one (1) monthly payment of $1,572.63.
This amendment shall be effective retroactively to January 1. 2014.
3. The remaining provisions of the agreement dated January 1, 2011 shall
remain in full force and effect.
Remainder of page intentionally left blank ................
Smitb Travel Raemb
roll: $45
IS WHEREOF, the parries have set their hands and seal an the day and year
written.
Heavilin, Clerk
`r
Depuly Clerk
(CORPORATE SEAL)
Attest:
By.
Seeretary
Print Name
Daft
OR TWO WITNESSES
c�)
Print Nerve
Dow
So ti Travd Lmmei
wh m
Board of County Commwonere
of Monroe County
ii
Mayo an
SMITH TRAVEL RESEARCHm INC.
BVIOA.aJO.
Pne
Print Nerve
Date: - D - 569
%
(2)
Print Name
Deis:
MONROE COUNTY ATTORNEY
APPRTot
:
D AS TO
AeeleT CO ATTORNEY
p� i jai l-
DESTINATION REPORT AGREEMENT
This AGREEMENT is made effective this the 1st day of January, 2011 by and between
SMITH TRAVEL RESEARCH, INC., 735 East Main Street, Hendersonville, Tennessee 37075
("STR'), and MONROE COUNTY BOARD OF COUNTY COMMISSIONERS (BOCC or"County"),
1100 Simonton Street, Key West, FL 33040, a political subdivision of the State of Florida.
WHEREAS, STR is a leader in the lodging research industry and has developed a series of
local market reports, which are designed to present data on the relative performance of lodging
industry properties in selected competitive markets and segments of the lodging industry; and
WHEREAS, the Tourist Development Council (TDC or Client), an advisory board to the
BOCC, has recommended that the County enter into an agreement with STR for the purpose of
delivery of goods and services as described herein; and
WHEREAS, Client desires to remain a subscriber to the monthly market, multi -track
destination reports for the Florida Keys, Upper Florida Keys and Key West by entering into this
Agreement (Exhibit A); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Key Largo (Exhibit B); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Marathon (Exhibit C); and
WHEREAS, Client also desires to remain a subscriber to the historic trend monthly report for
Key West Under 40 Rooms (Exhibit D); and
WHEREAS, Client also desires to remain a subscriber to the monthly multi -segment Florida
Market report (Exhibit E); and
WHEREAS, Client also desires to remain a subscriber to the weekly Key West Trend report
(Exhibit F); and
WHEREAS, Client also desires to remain a subscriber to the weekly Florida Keys report
(Exhibit G); and
WHEREAS, Client also desires to subscribe to the historic trend monthly report program for
Isiamorada (Exhibit 1); and
WHEREAS, this Agreement outlines the obligations and responsibilities of the respective
parties participating in the local market report program; now therefore
In consideration of the following mutual covenants, STR and the BOCC agree as follows:
1. DURATION. Client shall subscribe to the various reports listed above (hereinafter
referred to collectively as "Destination Reports") participate in the local market report program for a
period of thirty-six (36) months, commencing January 1, 2011 (December data), and ending on
1 December 31, 2014. (November data). No later than sixty (60) days prior to the expiration of this
initial term, STR will provide the BOCC with renewal rates. Thereafter, the BOCC has the authority
to extend this agreement for one (1) additional 24-month period at the agreed -upon rates by
providing 30 days prior written notice to STR.
Smith Travel Research Agreement 2010
2. REPORT& As consideration for the PAYMENT described below and Client's
subscription to the Destination Reports, Client shall receive a set of twelve (12) monthly Destination
Reports and fifty two (52) weekly Destination Reports prepared by STR. The first set of weekly
Reports shall be issued to Client on or about January 6, 2011. and subsequent Destination Reports
will be forwarded thereafter to Client on or about Wednesday of each week. The first set of monthly
Destination Reports shall be issued to Client on or about January 28, 2011, and subsequent reports
will be forwarded thereafter to Client on or about the last week of each month. The Destination
Reports forwarded to Client shall include the type of market and market segment information
contained in the sample reports attached as Exhibits "A" thru "G" and "I" which are fully Incorporated
into this Agreement by this reference. The reports will be delivered by STR to a place designated by
Client.
3. PAYMENT, As consideration for subscribing to the Destination Reports, BOCC agrees
to pay STR for the first year of this agreement (January 1, 2011 through December 31, 2011) the
total annual sum of sixteen thousand eight hundred and seventy-one dollars and ninty-six cents
($16,871.96) with eleven monthly payments of one thousand four hundred six dollars and zero cents
($1,406.00) and one payment of one thousand four hundred five dollars and ninety-six cents
($1,405.96),payable per month, within ten (10) days after the last day of the month for which
payment is due. At the conclusion of the initial year of this Agreement, the rates may be adjusted by
CPI-U for South Florida for year ending December 2011 for year 2 of this agreement and CPI-U for
South Florida for year ending December 2012 for year 3 of this agreement Client shall also provide
STR with three (3) copies of each edition of Client's report, newsletter, publication (If any) In which
the STR data (defined below) is printed as they are published, produced and/or disseminated.
Payments for subsequent years of this agreement shall be agreed upon by the BOCC and STR in
writing.
4. PUBLICATION FOR
From time to time. Client may wish to publish or reprint data from the Destination Reports.
The documents attached as Exhibit H are examples of permissible formats and methods of
publishing and reprinting the data during the term of this Agreement. Exhibit H is an example of
Information that may from time to time Is supplied by Client to the members of the Monroe County
Tourism Development Council and members of the District Advisory Committees. The Destination
Reports and Exhibit H constitute confidential trade information and may only be released to third
parties In response to a public records request pursuant to Chapter 119, Florida Statutes. Any H
style document shall contain the following notice: 'This document contains confidential trade
information and can only be released to third parties in response to a public records request
pursuant to Chapter 119, Florida Statutes."
if Client wishes to utilize formats and methods to publish or re -print any Destination Report data that
are In any way different from examples set forth in Exhibit H, Client must provide STR with a draft of
the proposed report and receive approval for such publication or reprinting from STR in writing. .
Any such publication or reprinting must also cite STR as the source of such data or, if requested by
STR, include mention of STR in the masthead and/or title of the publication in such a way as to
clearly indicate that the newsletter or report Is a "joint publication of Client and Smith Travel
Research, Inc.', "published in cooperation with Smith Travel Research, Inc." or any other suitable
joint recognition. In addition, such publication or reprinting shall also, if requested by STR, contain
notices referring to the confidentiality of the STR data and limiting distribution of the report. Any
modifications to the content, format or appearance of the STR data, or to the masthead and/or title,
after STR has approved the format of the same, unless re -approved by STR, shall be considered a
breach of this Agreement and allow STR to terminate this Agreement immediately in accordance
with the other provisions set forth below.
Smith Travel Research Agreement 2010
For the avoidance of doubt, Client need not obtain STR's prior approval for any STR data that is
merely paraphrased or summarized in the text of a report or publication, as opposed to set out in
tabular or graphic form.
However, regardless of whether any prior approval is required, ANY AND ALL REFERENCES TO
OR INCLUSION OF STR'S DESTINATION REPORT DATA IN ANY AND ALL TEXT, TABLES,
GRAPHS, CHARTS, ETC., MUST BE CLEARLY ATTRIBUTED TO STR AS THE SOURCE OF THE
DATA WHEREVER IT APPEARS AND IN WHATEVER FORM IT APPEARS. STR RESERVES
THE RIGHT TO WITHHOLD MONTHLY DESTINATION REPORT DATA IF CLIENT'S
PUBLICATION OF THE STR DATA DOES NOT CONFORM TO THE PROVISIONS OF THIS
AGREEMENT.
FURTHERMORE, IF STR DETERMINES THAT CLIENT HAS INTENTIONALLY OR RECKLESSLY
MISREPRESENTED OR MISSTATED THE STR DATA, OR HAS, ON A REPEATED BASIS,
INTENTIONALLY OR RECKLESSLY FAILED TO CITE STR AS THE SOURCE OF THE DATA OR
INFORMATION INCLUDED IN ANY CLIENT PUBLICATION, STR SHALL HAVE THE FURTHER
RIGHT(S) TO DO SUCH THINGS AS: IMMEDIATELY TERMINATE THIS AGREEMENT,
PROHIBIT CLIENT FROM FURTHER REPRODUCTION OR USE OF THE STR DATA OR
INFORMATION, OR BRING A CAUSE OF ACTION AGAINST CLIENT FOR INFRINGEMENT OF
STR'S COPYRIGHTS.
IF STR EXCUSES ANY FAILURE BY CLIENT TO CITE STR AS THE SOURCE OF THE DATA
AND INFORMATION ATTRIBUTABLE TO STR, AND STR THEREFORE WAIVES A RIGHT OF
ACTION AGAINST CLIENT, SUCH WAIVER OR ACQUIESCENCE SHALL NOT BE CONSTRUED
AS A WAIVER OF EACH OR ANY SUBSEQUENT RIGHT OF ACTION, OCCURRENCE OR
BREACH BY CLIENT.
5. DEFAULT. In the event that BOCC shall not make payment when due, STR shall be
under no obligation to provide Destination Reports to Client until such time as the overdue payment
Is paid. In the event that payment shall remain unpaid for a period of 60 days after its due date, this
Agreement shall automatically terminate and otherwise become null and void, and STR shall have
no further obllgations; provided, however, that STR shall have the right to declare due and payable
all sums due under the terms of this Agreement.
6. DEFAULT COSTS. In the event of BOCC's default under the terms of this Agreement,
STR shall be entitled to receive from BOCC, in addition to all other amounts due, the costs of
collection, including reasonable attorneys fees, incurred in the collection of amounts due under the
terms of this Agreement.
7. OWNERSHIP OF THE DATA. AN of STR's data, without regard to the form or content of
the report in which it is incorporated, is, will be, and shall remain STR's exclusive property and
proprietary information. Neither SOCC nor Client shall license or sublicense, or in any way lay claim,
In copyright or otherwise, to any of STR's data or information for any reason, nor shall BOCC or
Client enable any third party to do any of the same. The Parties agree that any and all data sets,
information, and reports, irrespective of form, prepared by STR and provided to Client are not and do
not constitute works for hire under the copyright laws. STR has the right to authorize and assign
publication rights of the Destination Report data under this Agreement to other subscribers of the
destination report program. STR recognizes that upon provision of any reports to Client, those
documents become public records and are subject to Florida Statutes (F.S.), Chapter 119. Section
119.07(1)(a), F.S. requires the TDC to permit such records to be inspected by any person desiring to
do so, and to provide a copy of said record upon payment to Client of a duplication fee.
Client shall credit STR as the source of the data in each publication using Destination Report data
with the following notation:
Smith Travel Research Agreement 2010
SOURCE: 2011 SMITH TRAVEL RESEARCH,
ALL RIGHTS RESERVED
Such notation shall conspicuously appear immediately below or in conjunction with any and all
graphs, charts, tables, etc. derived by Client from STR's data, and all such graphs, charts, tables,
at. shall become the property of STR, because of Client's derivation of STR's data. However, STR
shall not be liable for, and shall be indemnified by Client from, any and all liability due to Clients
improper or inaccurate derivation of the STR data Documents and reports which have been
produced on paper and have become public records in the Clienrs custody shall be retained by
Client. The production under Section 119.07, F.S. is for Informational purposes only and not for
commercial release. The County has no policy allowing commercial use of the Client's public
records other than those specifically developed for commercial use by the Client. Upon termination
of this Agreement for any reason, or, with respect to any particular data, on such earlier date that
such data will be no longer required by Client in order to perform under this Agreement, such data
will be either erased from the data files maintained by Client or, if STR so elects, Client shall return
the data to STR. Any such erasure of STR's data will be verified and confirmed in writing by Client.
Documents and reports which have been produced on paper and have become public records in the
Client's custody shall be retained by Client.
S. CLIENT'S USE OF THE STR DATA. In addition to Client's publication rights and
obligations, which have been stated above, Client is authorized to use STR data, results and/or the
Destination Reports in the operation of its business. The Destination Reports and STR data supplied
by STIR to Client are confidential and proprietary information, and the Client shall not disclose the
Destination Reports or STIR data to any person or entity not authorized in this Agreement or any
other writing to receive such information.
Client shall not make or report any projections regarding room rates, in its advertising or marketing
efforts, or in any of its publications, that are based on the information presented In the Destination
Reports. Client expressly agrees and understands that the data contained in any and all STR
Destination Reports Is of extraordinary value to STR. Furthermore, any and all forecasts and/or
projections provided by Client and included with any data belonging to STR shall be clearly and
conspicuously referenced as the projection or forecast of the Client and not STR so that all
associated liability rests on Client and not STR.
To the extent Client desires to disclose any of STR's Reports, data or confidential or proprietary
Information, for any purpose, to anyone or any entity outside of Client's own internal business
operations, other than as allowed in paragraph 4 above, Client agrees to protect the secrecy,
confidentiality, and proprietary nature of STR's data and information by. (1) first informing STR in
writing of the identity of the intended recipient of the disclosure, AND specifying the purpose of the
disclosure, in order to provide STR with an opportunity to refuse authorization of such intended
disclosure, (ii) requiring the intended recipient to sign a suitable confidentiality agreement between
Client and the recipient protecting STR's data and information; and, (ill) delivering a copy of the
signed confidentiality agreement to STR.
9. DISCLAIMER. Client acknowledges the Destinations Reports are generated from
information received through independent surveys and research from sources considered reliable in
the hotel and motel industry. STR will use its best efforts to Insure the information contained in the
Destination Reports are accurate and complete. STIR TAKES NO RESPONSIBILITY FOR THE
ACCURACY AND VALIDITY OF THE RAW DATA PROVIDED TO STIR FOR USE IN ITS
DESTINATION REPORT(S). CLIENT AGREES THAT STR SHALL NOT BE LIABLE FOR
DAMAGES INCLUDING CONSEQUENTIAL DAMAGES, RESULTING FROM THE USE OF ITS
DATA ANDIOR THE DESTINATION REPORT(S). STR MAKES, AND CLIENT RECEIVES NO
WARRANTIES, EITHER EXPRESS OR IMPLIED, REGARDING THE PERFORMANCE OF DATA
Smith Travel Research Agreement 2010
OR THE RESULTS THAT MAY BE OBTAINED USING THE DATA. ACCORDINGLY, THE DATA IS
LICENSED "AS IS" WITHOUT WARRANTY AS TO ITS PERFORMANCE, MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE. THE ENTIRE RISK AS TO THE RESULTS AND
PERFORMANCE OF THE DATA IS ASSUMED BY CLIENT.
10. LIMRATION OF STR LIABILITY. The parties further agree that in no event shall STR's
total liability relating to STR's performance under this agreement, or any report or data provided to
Client by STR, exceed the total of the sums payable by BOCC and received by STR, and in no event
shall STR be liable for special, indirect, consequential, incidental, or exemplary damages.
11. MODIFICATION, This Agreement represents the entire understanding between the parties
and there are no representations agreements or understandings either oral or written, other than
those set forth in this Agreement. Any modification to this Agreement shall be in writing signed by
both parties.
.12. INDEMNIFICATION. STRh covenants and agrees to indemnify and hold harmless Monroe
County Board of County Commissioners from any losses, damages, and expenses (including
attorneys fees) which arise out of, in connection with, or by reason of services provided by Smith
Travel Research, occasioned by STR's gross negligence, or knowing or Intentional misconduct.
Subject to and without waiving the provisions of Section 768.28, Florida Statutes, BOCC covenants
and agrees to indemnify and hold harmless STR from any losses, damages, and expenses
(including attorneys fees) which arise out of, in connection with, or by reason of BOWS gross or
knowing or Intentional disclosure of or material misuse or misrepresentation of the Destination
Reports.
13. PUBLIC ENTITY CRIME STATEMENT. A person or affiliate who has been placed on the
convicted vendor list following a conviction for public entity crime may not submit a bid on a contract
to provide any good or services to a public entity, may not submit a bind on a contract with a public
entity for the construction or repair of a public building or public work, may not submit bids on leases
of real property to public entity, may not be awarded or perform work as a supplier, subcontractor, or
consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, Florida Statutes, for
CATEGORY TWO for a period of 36 months from the date of being placed an the convicted vendor
list.
14. ETHICS CLAUSE. STR warrants that to the best of its knowledge no person has been
employed or retained to solicit or secure this contract upon an Agreement or understanding for a
commission, percentage, brokerage, or contingent fee and that no member of the Monroe County
govemment or the TDC has any interest, financially or otherwise, in STR, its subsidiaries or affiliated
companies. .
15. DOCUMENTATION PERTAINING TO AGREEMENT. STR shall maintain all books,
records, and documents directly pertinent to this Agreement in accordance with generally accepted
accounting principles consistently applied. In the event of a dispute, claim or litigation between the
Parties, each party to this Agreement or their authorized representatives shall have reasonable and
timely access to such records of each other party to this Agreement in accordance with the
provisions of Chapter 119. Florida Statutes, during the term of the Agreement and for four years
following the termination of this Agreement.
If an auditor employW by the County or Clerk determines that monies paid to STR pursuant to this
Agreement were spent for purposes that are unrelated to the normal operating expenses of STR or
that are not otherwise authorized by this Agreement, and in particular if the Clerk should determine
that the money has been spent for any unlawful purpose, STR shall repay the monies together with
Interest calculated pursuant to Sec. 65.03, FS, running from the date the monies were paid to STR.
Smith Travel Research Agreement 2010
16. INTERPRETATION. MEDIATION. BOCC, Client and STR agree that, in the event of
conflicting interpretations of the terms or a tern of this Agreement by or between any of them the
issue shall be submitted to mediation prior to the institution of any other administrative or legal
proceeding. The rules and procedures governing any such mediation shall be in agreed upon in
writing by the Parties.
17. SEVERABUTY. If any term, covenant condition or provision of this Agreement (or
the application thereof to any circumstance or person) shall be declared invalid or unenforceable to
any extent by a court of competent jurisdiction, the remaining terms, covenants, conditions and
provisions of this Agreement, shall not be affected thereby; and each remaining term, covenant,
condition and provision of this Agreement shall be valid and shall be enforceable to the fullest extent
permitted by law unless the enforcement of the remaining terms, covenants, conditions and
provisions of this Agreement would prevent the accomplishment of the original intent of this
Agreement. BOCC and STR agree to reform the Agreement to replace any stricken provision with a
valid provision that comes as close as possible to the intent of the stricken provision.
18. ATTORNEY'S FEES AND COSTS. BOCC and STR agree that in the event any cause of
action or administrative proceeding is initiated or defended by any party relative to the enforcement
or interpretation of this Agreement, the prevailing party shall be entitled to reasonable attorneys
fees, court costs, investigative, and out-of-pocket expenses, as an award against the non -prevailing
party, and shall Include attorneys fees, courts costs, investigative, and out-of-pocket expenses in
appellate proceedings.
19. BINDING EFFECT. The terms, covenants, conditions, and provisions of this Agreement
shall bind and inure to the benefit of the BOCC and STR and their respective legal representatives,
successors, and assigns.
20. AUTHORITY. Each party represents and warrants to the other that the execution, delivery
and performance of this Agreement have been duly authorized by all necessary County and
corporate action, as required by law.
21. COOPERATION. in the event any administrative or legal proceeding is instituted against
either party relating to the formation, execution, performance, or breach of this Agreement, BOCC
and STR agree to participate, to the extent required by the other party, in all proceedings, hearings,
processes, meetings, and other activitles related to the substance of this Agreement or provision of
the services under this Agreement. BOCC, Client and STR specifically agree that nothing in this
Agreement requires a party to enter into any arbitration proceedings related to this Agreement.
22. NONDISCRIMINATION. County and STR agree that there will be no discrimination against
any person. and it is expressly understood that upon a determination by a court of competent
jurisdiction that discrimination has occurred, this Agreement automatically terminates without any
further action on the part of any party, effective the date of the court order. County or STR agree to
comply with all applicable Federal and state statutes, rules regulations and local ordinances, as
applicable that prohibit discrimination. These include but are not limited to: 1) Title VI of the Civil
Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or national
origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683, and
1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps;
4) The Age Discrimination in Employment Act of 1975, as amended (42 USC so. 6101-6107) which
prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972
(PL 92-255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The
Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970
(PL 91-616). as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism;
Smith Travel Research Agreement 2010
7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as
amended, relating to confidentially of alcohol and drug abuse patent records; 8) Title VIII of the Civil
Rights Act of 1968 (42 USC s. at seq.), as amended, relating to nondiscrimination in the sale, rental
or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as
maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10)
Monroe County Code Ch. 13, Art. VI, prohibiting discrimination on the bases of race, color, sex,
religion, disability, national origin, ancestry, sexual orientation, gender identity or expression, famliial
status or age; and 11) any other nondiscrimination provisions in any Federal or state statutes which
may apply to the parties to, or the subject matter of, this Agreement.
23. NON -WAIVER OF IMMUNITY, Notwithstanding the provisions of any applicable state law,
Including but not limited to Section 768.28, Florida Statutes, the participation of BOCC in this
Agreement and the acquisition of any commercial liability insurance coverage, self-insurance
coverage, or local government liability insurance pod coverage shall not be deemed a waiver of
immunity to the extent of liability coverage, nor shall any contract entered into by BOCC be required
to contain any provision for waiver.
24. PRIVILEGES AND IMMUNITIES. All of the privileges and immunities from liability,
exemptions from laws, ordinances, and rules and pensions and relief, disability, workers'
compensation, and other benefits which apply to the activity of officers, agents, or employees of any
public agents or employees of BOCC, when performing their respective functions under this
Agreement within the territorial limits of BOCC shall apply to the same degree and extent to the
performance of such functions and duties of such officers, agents, volunteers, or employees outside
the territorial limits of the County.
25. LEGAL OBLIGATIONS AND RESPONSIBILITIES. This Agreement is not intended to, nor
shall it be construed as, relieving any participating entity from any obligation or responsibility
imposed upon the entity by law except to the extent of actual and timely performance thereof by any
participating entity, In which case the performance may be offered in satisfaction of the obligation or
responsibility. Further, this Agreement is not intended to, nor shall it be construed as, authorizing the
delegation of the constitutional or statutory duties of the County, except to the extent permitted by
the Florida constitution, state statute, and case law.
26. NON -RELIANCE BY NON-PARTIES. No person or entity shall be entitled to rely upon the
terms, or any of them, of this Agreement to enforce or attempt to enforce any third -party claim or
entitlement to or benefit of any service or program contemplated hereunder, and BOCC and STR
agree that no Party or any agent, officer, or employee of a Party shall have the authority to inform,
counsel, or otherwise Indicate that any particular individual or group of individuals, entity or entities,
have entitlements or benefits under this Agreement separate and apart, inferior to, or superior to the
community in general or for the purposes contemplated in this Agreement.
27. SECTION HEADINGS. Section headings have been inserted In this Agreement as a matter
of convenience of reference only, and it is agreed that such section headings are not a part of this
Agreement and will not be used in the Interpretation of any provision of this Agreement.
Smith Travel Research Agreement 2010
parties to this agreement sign below, intending to create a legally binding agreement
L. Kolhage, Clerk
Clerk
WITNESS:
WITNESS:
O
LJ
_
..
cr_
CL-
.
rr_
o
rn
•
LA -
_
CD
C)
LLJ
Smith Travel Research Agreement 2010
Board of County Commissioners
of Monroe County
Mayor airman
Smith Travel Research, Inc.
By 1`-(J�� �l_�_� 4-u�
Director, CVB/DMO Operations
MONROE COUNTY ATTORNEY
AP OVF AS TO ORM:
NTMIA UT-AlC-
ASSISTfpoCOUNJY T0TORNEY
' gate 0- S �
Tab 2 - Multi -Segment currency: USD - US Dollar
Monroe County TDC
For the month of February 2010 Exhibit A
February..
wopau.e
Roane
orA x ADR
Ree►AR
twant CIr11pe han Fesrllery as
a:
Oee ADM R*vPAR
.. ...
taareeltt Cheap hero YTD as
2010
20a 2010 2m
2010 am
Orc
AOR
P.OAR
dear.
Rua
Roue
AYel
Roo.a
sole
2016
20a 2014 20a - 20" 2000
0¢
AM
P-PAR
Rasa.
Rua
Row
Avail
Rma.
sow
caasus
I..yY
Census
savvy ,
Florida Keys
80.3
_.....
00.2 206.20 202.06
_..
167.13 162.09
__.......
0.1
3.0
_.._..
3.1
4.3
.........
1.2
__.
1.3
_.
74.0
._
74.1 198.4t 193.48 /46.62 143.31
_.. _ _..._.
-0.1
_....
2. 5
_
.. 2.4
_ 3.7
1.2
_.
1.1
160
53-
8613
5137
Upper Flonda Keys
70.5
71.9 180.58 163.29.
127.50 131.78.
-1.9
-1.3
-3.2
-1.2
2.0
0.1
63.3
65.4 176.06 173.58 111.39 113.55
-3.3
1.4
-1.9
0.1
2.0
-1.4
73
18
3970
1776 `
Key West
88.6
87.2. 226.80 215.09
200.95 187.62
1.6
5.4
7.1
7.6
0.5
2.1
93.2
81.4 212.93 206.96 17Z12 168.38
2.2
2.9
5.2
5.7
0.5
2.8
87
35
4643
3361
Floods Keys Luxury
75.7
74.0: 303.T7 319.24
229.92 236.40
2.2
4.0
-2.7
8.6
11.7
14.2
68.4
67.3 295.76 311.11 202.39 209.48
1.6
4.9
-3.4
7.9
11.7
13.5
20
13
2026
1569
Florida Keys Upsrsle
81.6
70.4 241.24 225.68-
196.76 176.92
4.0
6.9
11.2
12.6
1.5
5.6
74.0
72.31 229.68 215.83, 171.82 156.09
3.5
6.4
10.1
11.7
15
5.0
28
13
1687
1184
Florida Keys MKWm
78.1
80.0174.63 171.39,
136.34 137.13
-2.4
1.9
-0.6
4.4
-3.8
6.1
72.6
73.5 165.74 163.21' 120.41 120.02
-1.2
1.5
0.3
-3.5
-3.8
-5.0
54
25I
3391
2218
Florida Keys Economy
-
FloriW Keys.BudQst..._
24
1
637
133-
--
-
34
1
972
33'.
Upper Florida Keys Lower Tier
Upper Florida Keys M1ddk Tier
60.1
57.7 124.24 122.48
74 63 70.67
4.1
1.4
5.6
.10.6
-15.4
.11.9
51.5
49.7 119.28 117.64 61.47 50.48
3.7
1.4
5.1
-11.1
-15.4
-12.3
24
21
1
4
674
737
13.
Upper Florida Keys Upper Tier
67.1
70.5 210.02 220.62
140.84 155.56
4.9
4.8
-9.5
-1.3
9.0
3.7
59.9
63.9 206.93 208.16' 123.95 132.93
6.2
-0.6
6.0
1.7
9.0
2.3
28
13i
2559
1
Key West Lower Tier
-Key West Middle Tier
86.6
89.51 180.62 177.16.
156.48 158.61
-3.2
1.9
-1.3
-1.3
0.0
-32
82.9
-
83.1 168.90 169.51 140.09 140A7
-0.2
-0.4
-0.6
-0.6
0.0
-0.2
28
28
2-.
13
851
1496
170-
1124:
Key West Upper Tor _
87.4
62.8 290.95 276.72
254.35 229.05
5.6
5.1
11.0
12.2
1.0
6.7
810
76.5' 275.38 268.65222 98 205.52
5.8
2.5
8.4
9.5
1.0
6.9
31
20
2296
2067;
A blank row indicates insufficient data. Source 2010 SMITH TRAVEL RESEARCH, Inc.
Tab 3 - Trend Key Largo, FL Currency: USO - US Dollar
M- Coo" TDC Exhibit B _
Fa eta M.Mh d Frvvwy 2010
20
10
0
-10
-20
-30
-40
Monthly Percent Change
Sep Oct 14oY Doc Jan Fab Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
� Occupancy -0-AOR-RevPAR
Overall Percent Change
2.0
0.0 -20
-4.0
-6.0
-8.0
-10.0
-12.0
Year To Date Running 12 Months
■ Occupancy ■ ADR ■ RevPAR
• ..
..
_.....
19W
...
..
2010
..
Yaw To bah
RNNp 12 Morha ..._.
SAP
Oct
Nov
Dec
Jan
Fab
Me,
Ap
may
Jun
JW
Aug
Oct
Nov
Dec
Joe
Fab
20011
am
2010
20M 2m 2010
This Yew
362
50.3
56.9
53.8
61.0
76.5
755
7l3
..
67.3
57 3
74.7
WA
_ _SAP
41.4
49.3
5Z0
63.6
57.9
73.3
73.0
59.9
65-2
64-8 54.s
Lou Yaw-
N2
511
612
53.5
652
81.6
811
75.0
71S
72.4
75.9
01.3
362
503
56.9
53.0
fica
75.5
W4
73.0
09.9
62.2
55.5
Percent Change.
-26A
-2-6
-3.7
0.5
-Is
-53
17
-2.2
&0
-T6
.1.7
-14
14.5
-2.0
-11.7
14
4.1
64.8 64-4
-8.4
9.9
41
6.7
16.7 0.0 .4.0
3as/
ama010
Yaw To Ore
Rwaisng 12 44ore4s
ap
Oct
Nov
Dec
JoeFab
Mr
AW
May
Jun
JW
AM
Sap
Oct
Nov
Dec
J*n
Fab
2=
am
2010
2008 .1 207
This YNr:
115AS
127.23
155.55
177.94
163.29
170.21
177.86
169,17
14702
127A6
13ZO9
119.37
114,01
123.56
14920
171,17
169.32
174.62
191.90
171.04
17215
171.66 161.02 149.65
Last Yew
128.93
137.87
150.43
179.56
171.59
209,85
227.75
141.30
157,05
130.10
141.20
MA2
115.05
127.23
155.55
177.94
18320
17021
103,02
191.90
171.04
16C39
Percent Change;
-10.1
-77
-2.4
-0.9
4.8
-15.1
-21.9
6.7
.67
-4.4
&S
411
-1.6
-2.0
J.0
17
171M 161.92
.38
-20
- -0.6
-10.9
08
4.4 .5.7 -71
2910 _....
Yaw To Ore
._...
Rwsing 12 Mwsb .... ......
a"
Oct
Nw
Dec
Jan
..
Feb
U.
Apr
_ May
.. Jon
JW
Oct
Nov
Dec
Jso
Feb
20011
Jose
2010
am 2010
This Veu
Yew
41.91
64.00
91-67
95.86
t01.N
136.29
134.47
125A7
Was
85.72
..
99-61
..Auq
71.77
_SoP
47.23
60.91
77.67
9160
96.12
128.01
140,02
11a.57
17Z30
111.22 104.91 93.04
Last Yew
63.36
7122
97.55
96,03
111.80
171.27
184.53
137.73
112.74
101.27
107.20
93.01
41.91
64.00
91.67
95.05
104.N
136.29
- 125.12
140.02
119,57
9125 11122 104.91
Percent Change.
-316
40.1
.4.0
.0.4
66
.20.4
.271
as
A2-3
-15.4
6.0
-115
117
4.9
-15.3
1.2
6.1
.61
9.3
-14A
-GA
219 -5.7 -11.3
®
210
am
2010
Yaw To Or
R1lnwll12 M.W.8p
Oct
Nov
Dec
- Jan
Ftl
M.
Apr
May
J•a
JW
Aug
eM
Oct
Nev
a -Jan
Ftl
700e
200a
3010
2
am00e 2010
This Yaw
39,720
41044
39 720
41,044
41.044
37 072
41.044
39 720
41 044
39,720
41 044
41044
39,720
♦1 ant
39. rA
41.044
41 a"
37 072
78 116
76.116
78.116
N3.260
LOU Yew..
39.720
41.044
39.720
41.044
41044
37072
41,044
30.720
41.044
39.72D
At 3"
41.044
36,720
4104439.720
41044
41044
37.072
85AW
78.116
N3 260 N3 260
Percent Change;
0.0
(10
0.0
0.0
0.0
02
0.0
0.0
0.0
0.0
0.0
78.116
529.655 483.260 463,260
_
00
0.0
0.0
0.0
0.0
0.0
00
18
0.0
0.0
-8.6 0.0 0.0
6 1
.
a0W
2900
..Bap _...
2010
Yaw To Dab
Rw1Mnp 12 MoMha
- S.
Oct
Nov
Deo
... JN
Feb
Mw
Apr
�y
... Jas..
JM
M,y
Oct
Nov
Dec
Jan
Feb
700!
20K...
2010
'We 200i 3010
This Yew
11.370
20 B4fi
2] 409
32,065
26 260
28.350
31.031
29.507
27 604
25.712
_
30.643
.
24 579
16.4%
20 226
20 No
21 "3
...
23 754
27 1T7
58 999
54,610
50 061
313 116 311119 300 457
Last Yaw
19.535
21,203
24.303
21.951
26.743
302%
33.256
30.175
20,351
2e,918
31,182
25.157
14.370
20.5415
23.409
22.055
25260
28350
$6.822
Was)
54e10
294.005 313,116 3131to
Percent Chang*
•29.1 _ ,
-2.6.
-3.7
0.5
-1.8
4.3
6.7
-2.2
6.0
-?A
-I.?
-fa
14.5
-2.0
-11.7
-nA
A 4
4.1
0.3
-4.2
61
fi.5 0.0 4.0
...
am
am
able
Yaw To Dwe
Rawwtp 12 Maeha
Bap
Oct
Nov
Dec
Jan
Feb
haw
Ay
May
A.
JW
Aug
Sep
Oct
Nov
Dec
Jan
Feb
2004
abbe
2010
am 2009 2010
This Yew
1.664.701
2,626,721
3.641.250
3.On 2D6
4,208.115
5.052.371
5 512 193
4,991,611
4 058.3119
3.404.600 4.047 505
2.045 935
1 878.171
2,499, 787
3 1165 098
3.7624799
4.027 190 4345.578
10 036.050
9,340,487
8.772.76a
53.74B.585 50 700 571 44.963 756
Last Yew
2516.776
Z923,205
3.874,571
3,941.631
4,598.874
5.M9.175
7573,891
5,470.50
1027385
♦02 ,= 4.4110.01111
3,406.571
1.664.701
Z625.721
3.041250
3.925.206
- 4,2aa.1% 5052371
10,967.969
10,938.050
0.310.467
48.330,804 53.748.585 50700.571
Percent Change:
-33.9
-10A _
, 6.0
-0.4
6.6
-XA
.27.1
-8.8
-123
-15.4
6.0
12.7
�.6
-1&3
42
61
6.1
-0.3
-14.6
6.1
11.2 """^:.
assis
_-115
.5.7 1,
Sp
Oct
_ Nor ..
Dc
Jan
Feb
Mr
Apr
May
Jun
1pa..
JW
Aug
kP.
Oa
Nov
Dac
Jan
201a
Feb
Cons- Ross
18
1s
18
1s
to
1s
is
18
1s
is
_.....
1s
is
is
18
_. 18
i8
1s
is
Camas Rooms,
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
1324
% Room Psdiapants
_72.6
72.8
728
72.8
724
7Ze
72.8
:.8
72.8
72.8
72.6
72.6
72.5
126
72.8
728
72.8
72.0
A tiwnc row mOcacw veJBaeM owe.
Source 2010
SMITH TRAVEL RESEARCH. Inc.
Currency: USO - US Dollar
Tab 5 - Trend Marathon
Mary C--W me
For tM moon O F.Wu 2010
50
40
30
20
10
0
-10
-20
-30
40
Exhibit C
Monthly Percent Change
Sep Oct Nov Doc Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
-+-Occupancy AD-^ADR--RevPAR
Overall Percent Change
15.0
10.0
5.0
0.0
,
5.0
-10.0
Year To Date Runrung 12 Months
■Occupancy ■ADR ■RevPAR
• ,.-
a"
_.. Oet
mas
0-
Jen
Fe!
Mr
AP.
wl'
...lOM
Jvn.
Jul
....
2N0
..
YOM To Date
RumOq 12 Month& ..
Th. Year
25 1
36.2
..Nov.
17.0
454
527
_
AW
_ MP
oa
Nor
Dec
Jon
F ..
mod
2aa�
2010
am ooi m10
LAM Yaw
33.0
45.0
40.3
662
09 0
71.3
63 3
66.4
72.5
60.8
34.5
46.0
51.4
4a.7
51.5
66.2
612
59.1
58.5
56.6 52.1 58.6
45.9
61.8
as
05.2
59.0
562
56A
64.1
$20
25.1
36.2
47.0
45.4
527
66.2
66.3
612
50.1
56.7 56.0 52A
PafceM Change
.23.9
-21.0
47
44
.116
9.4
6.0
19.4
12.5
21.3
13.1
17.0
30.1
27.3
9.4
71
0.0
.2.4
-76
-3.4
.1,1
42 -7.0 12.4
Sep
Oct
2000
Nov
Dac
Jan
Feb
m0/
m10
Vw To prlte
Rlapfing 12 Months
7M YOM
133.38
113.96
154.70
219.19
te239
m7.3B
M.
2aB.e7
Apr
May
Jon
Jul
Aug
9eP
Oct
Ilor
Oc
Jas
FM
20"
2000
2010
moe m06 20 a
Last YOM
130.54
175.17
170.93
224.37
216.28
17326
170.43
176.98
160.10
130.60
135.75
152.30
217,20
180.01
19BA3
21428
19566
185.82
211.10 195.01 181.19
ParuM Chang.
200.44
223.09
274.13
22234
191.97
18121
160.57
179,22
133.38
m.96
154.70
219.19
16239
m7.3e
21324
211.28
195.09
m1.21 211.10 t9s 01
-7.7
-17.6
-12.6
-2.3
-11.7
.7.0
-17.2
.18
.97
SA
-a.1
.11.0
-2.2
40
-1.6
.0.9
-1.3
-6.0
0.5
_
L
-8.7
.50
4.9 -7.1 -T6
6ep
Oct
IaOa
Nw
Dee
Jan
Feb
M.
Apr
MaY
Jan
um
JW
...
_.
7010
YOM To Date
Rumu1a 12 Montle
ThwVw
3346
52.09
72.70
90.62
96.m
177.25
...._.......
156.68
1%.69
W9.64
_.
11855
...
12835
_.AW
9741
SieP
45.19
Ont
02.97
..„Nor
78.34
Oec
....Jan...
Feb ._ _
mW
10p6
m10
m0a m09 m70
LW Yew
45.86
80-19
67.27
102.00
127.56
134.97
176.05
Ines
Was
10213
12016
93.57
105.72
92.71
126.28
131,06
115.6a
108.64
119.52 102.19 106.21
Percent Change
.267
d5.0
-16.7
-3.2
11
3346
52.00
72.70
99.62
96.20
137.25
14143
131.08
115.64
114AS 11s.52 102,10
.216
.12.3
17.2
1.S
MA
6.1
4.1
35.1
20.9
7.6
6.1
-3.6
2.0
-7.3
.117
6.1
4.7 .14.5 3.9
Oct
mr
Nova"
Dec
Jan
Feb
M.
soe
2018
YOMTo Otte
Rrernvp 12 me d
Th. YOM
33,950
35.002
33.960
35.092
35.092
31.606
35.092
AP,
33.960
mer
35.092
Jun
33,950
JW
35092
Aug
35.002
UP
Oct
tlav
pee
Jan
Feb
mph
2m
2010
am am 2010
Last Yaw
33,420
35.an
33.980
35.092
35.092
31896
35.092
33,900
35,092
33,960
33.980
35.092
33.980
35092
35.D92
31 ON
66.786
66,796
86788
414.664 413.190 413190
Percent Change
1.5
0.0
0.0
0.0
0.0
0.0
36,092
35,002
33.900
35002
33880
35,092
35.002
31.60
57.437
66.788
66798
417195 414,654 413. 1110
0.0
0.0
0.0
so
0.0
0.0
0A
0.0
0.0
00
QO
0.0
-1.0
00
0.0
416 -04 0.0
ap
.. _
Oel
]006
Nor
Dec
Jaw
Feb
M.
......
Apr
May
Jun
20011 _
Jul
Aug
m10
YOM To Otte
RMOring 12 MOMM _. .
This Yaw
8 519
12 697
15 960
15.949
1B 510
20978
24.23f
24 223
22206
23.223
_
25 450
21 350
5"
11.761
Oat
16.156
I/ov
Dsa
Jan
Feb
20M
2009
3010
am am 2010
Last YOM
11,014
16061
16.751
16.094
21,683
Is V11
22068
20.292
19.739
19,141
22.509
18,240
17.468
17.076
16.073
20275
40 ass
39.496
39. D48
234 772 215 412 242 194
Percent Ctung4.
-22.7
-21.0.
47
-0.0
44.6
0.4
6.519
12697
15.960
15,949
16,510
20.970
44727
40,850
39.48s
236.Ban 234772 215,412
.
6.0
194..,.
_...115
212
..
... 13.1
170 _.
_ _361.._..
273 _
04
7.1,
�_ -2.4 _
00,,._
46
-34
-1A
.08 -6.2 12A
..
Sap
Oct
mW
Nov
Ds
JanFeb
W
Apr
May
Jan
am
JW
Aug
lisp
pat
alev
m10
YOM TO Deee
stunning 11 aloMM
YOM
1136266
1a27831
2.468956
3.405.857
3.375,983
4350.375
5.407343
5,2e7,303
3.847447
3.957.961
4,504,069
3418148
1534.770
2200.646
ZAW 336
0-
3.710,012
Jan
Feb
mas
m06
201020W
100i 2010This
Last YOM.
1.525,878
2.413,986
2.953706
3.610931
4.476.313
4.273034
8269.160
1511.67e
3,760.296
3.458.496
4,244.564
3293,433
1.136286
1,927.4n
2.468.958
3.253.334
4002656
8754.347
7i26,350
7255.990
49,559,262 42221946 43883,115
Percent change
-25.5
-35.0
.16.7
-3.2
-24.6
1.7
3.495.867
3,375953
4,350375
9.537613
-
8.754.347
7.725356
47,623,343 49.550283 42.221,948
-12.3
17.2
_1.5
14.1
&1
4.1
35,1
209
7.6
6./
-3.6
40
d.2
-11.7
-6.1
41 -148 3
®.
_.... _.
_. ._.
200111 .
__...
.._..
__.._.._.
_...
__...
m W
Sep
Oct
Nov
Dee
Jan
Feb
Mar....
.....A.P7
Yay
Jun
JW
AW
It-
2010.
Feb
Census Bops
20
2020
202020
20
m
20
20
30.
20
..SOP
20
._Oct
20
.....Nov
20
m -
...Jean
20
m
CMnnq Rooms-
1132
1132
IfU
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
1132
% Rooms Perocipanb
53.0
53.0
53.0
53.0
53.0
530
530
S7.0
53.0
530
53-0
53.0
514
51.4
StA
51.4
51A
43.7
A dank tow mottles ...M-nt te0.
Source 2010 SMITH TRAVEL RESEARCH, Inc.
Currency: USD - US Dollar
Tab 7 - Trend Key West under 40 Rooms
Momos Count TDC
For ow t4orth of Fshrvary 2010
30
20
10
0
-10
-20
-30
-40
Exhibit D
Monthly Percent Change
Sap Oct Nov Dec Jon Fab Mar Apr May Jun Jul Aug Sap Otl Nov Dec Jan Feb
+• Occupancy -w-ADR-RevPAR
Overall Percent Change
&0
4.0
2.0
-- 0.0- .._.__ ..
-2.0
-4.0
�.0
-8.0
Year To Date Runnwp 12 Months
IN Occupancy ■ AOR IN RevPAR
• • : _ 2m 2000 _ _..m+D _. Yaar To Date Rwwn/ 12 MMM...
Sw 0e1 Nov D. Jan FN Mw Al. May Jaw Jw Art 5-P 00 N- Dsc, Jan FN 2o0a m0/. m10 2011/ mM m10
TNa Y9w. 43.4 57.7 77.2 70.3 79.8 90.0 91.1 85.3 03.5 778
Last Yea83.E 71.3 52.2 698 75.3 71.2 7d8 90./ 88.0 61.7 642 78.5 76A 77.5
r', 59./ 87.5 79.2 70.9 816 928 91.0 $7.2 85.8 76/ /1./ 678 43.1 87.7 P2 '70.3 7a.6 91I.0 88.7 M.0 61.7 75.9 7a5 78.4
Percent Change -27.5 0.3 d.5 -0.9 ♦.8 -2a 0.1 .1.1 47 1.0 3.1 5.6 20.4 3.1 -2.5 1.4 -1.3 0.1 -0.7 -3.9 .0.6 3.5 .2.7 1A
® 2808 2008 all"Var To Date Nov 12 MOMha E
BaP Oct Nov Dec Jan FN WIN, Apr May Jon JW Au0 a* 0.1 Nov Dac Jan Fab mM 2000 20110 2110/ am 2010
This .or 128.78 155.86 141.31 165.93 167,77 103.D6 177.23 162-39 145.79 125.96 130.55 122.02 127.49 14713 14668 166.61 172.11 194.40 194,03 175.49 103.48 170.28 iW.07 153.21
Last Yaar: 138.5E IS&12 145.12 173-43 178.53 20922 2M..09 106.40 165.74 141A4 14112 135.96 12674 155.88 141.31 165.03 187.T7 1113.0E mt.a6 194.03 175.{9 163.31 164.07 153.21
PeruM Glranpe -7.1 05 -28 -4.3 8.2 .12-5 .79.5 -12.4 -12.0 -104 .8.8 -10.3 -1.0 5.5 3.9 2.2 2.6 62 49 .0.6 4.6 4.3 -36 S.6
208 . _.. _. m0 2610 _ . Yar To OaM __. Running U Months
5 6 Oct? .Nov D. .ten FN Mw Apr _...... May Jon _.._. Jul ... ti4 6!0 Otl Nov 0c Jan_„_ Fab 200/ _ m0a mom am mW m10 Ths Yaw $5.8E tOSA7 109.1t 7/6.58 137.85 154.83 161.45 _ 1a0.10 12t68 97.73 109.18 A.03 06.80 1W.80 1t0.3B 1m.81 135.57 175.N 170.83 ti/.56 15140 133.72 125.11 118,75
010 LaM Yaw 82.91 10460 11440 122.99 149,82 194.09 200.35 161.73 14222 t08.62 116.14 01.94 55.8E 105./7 109.11 116.58 133.85 164.83 179.07 170A3 146.56 - 123.93 133.72 125.41
PuceM ChMrpa' -32.5 0.8 S.0 5.2 -10.7 -16.1 .19.4 .13.4 A&A -100 .4.0 .6.2 19.2 .2.6 1.2 3.6 1.3 6.3 -4.6 43.0 3.9 7.9 -02 5.3
® m
20W
am 2010 roar0Dar unnl Rn0 /2 Month s.p orJ Nov t>< Jan FFabYr Apr May Jun JJusapAa/ 9Oct Nav Oae Jan cN 200a 0/ 2D10 mW 20a 20/9
Th. Year' 35,460 36.542 35,460 36.642 36.642 33006 35,642 35.480 36.642 35,450 36642 36.642 35.460 36642 35.460 35.642 36642 33066 69738 60,738 69.738 431430 431,430 431430
Last Yaw35.460 36642 35.460 36,642 36.642 33,096 36.642 35.450 38.642 35,480 36.642 36642 35,480 36642 35.480 36.642 35.642 MAN 60778 60,735 60,738 431,499 431A3D 431430
Parcaw Ch.W: 0.0 0.0 0.0 0.0 0.0 0.0 0-0 0.0 00 0.0 0.0 0.0 00 0.0 OA 0.0 0.0 0.0 - 0.0 0.0 0.0 0.0 0.0 0.0
a • _ 2008 _ 2009 __. 29/8 Yaw To Da4a _. -Rona ft 12 Month Sap Oct Nov Dac Jan Fab Mar AV 9yy _.. Jwr _... Jw ..... A110 _ Sp Oct ft- Dsc Jan Fab 200a 20W m10. _. m0/ ..2009 m7O
This V•w. 15,383 24.795 27380 25,7" 29.234 20801 33.360 30504 30582 27.513 306" m134 10,524 25507 2668E ffi.0W 28861 29.821 61401 Sam 58685 ]38791 ..20097 331108
LaM Yew 27,279 24727 32-zs 25,985 0 MASS 30 703 33,35E 30LOU 31 443 27.231 207.N 24.752 15,393 24.70 27.380 25.744 20234 29.801 61.863 61.401 59.035 327.437 338.791 329 787
PeruM CMnO•,-27.5 0.3. _. -25 -0.B -4A -2.9 0.1 A0 27 1.0 31 5.6 20,4 _._ 31 ,.25 1-4 -13 01 -0.7 -3.9 .06 3.5 -2.7 14
®:.bp 20106
,..70/ ../0 ....YeTo DaY , Running MwaMOct NoDsc Jan FN MaApr Jun Aa Au0 5" OcNoOc JanmFN2008 Wall 200 2010This Yew' 1980967 3,864,605 3.8N 105 4271.722 4904708 545.352 5915923 4,966.Om A458.702 3.465.487 4,Og561 3188785 2361.553 3.765.706 3914332 U2/,60467660 5799579 11.9135E 10.M 10-767239 57689,084 54.1065651233,920Last Yaw 2940.123 3.135,592 4.071524,506652 5.469,840 8.42371E 7,341.273 5,735,m 5211,230 3.051A72 4,255,508 3.=298 10110.D67 3,86.505 3.669105 4.271,72 4,904706 5455352 12,407S12 11.926130.50
E 10,360.00 53,475,020 57.589.084 54. 106.566
Parent Ct1w10e,_ -32.6 _ 0.8 .50 -5.2 -10.7 -15.1 -19.4 -134 -14.4 10.0 -6.0 _.5.2 19.2 -2.5 1.2 3.6 1.3 6.3 _ -4.6 -13.0 3.9 L9 -6.2 5
200a 7008 2010...SAP_ _... Ocr Nov Dar: Jan isa M. AP, May Jun JW Aw Up Oct Nov Dec Jan Fab
Ropy 57 57 57 57 57 57 57 S7 57 57 57 57 57 57 57 57 57 57
Cem1r Roomer 1182 1182 1182 1182 1132 1ta2 1182 1152 1182 1192 1182 1182 1182 1182 1192 1142 1192 1182
%Roome Pamcwhi, 22.0 22.0 22.0 22-0 22.0 22.0 22.0 22.0 22-0 220 211 19.4 19./ 19A 19.4 194 194 194
A dank row inAoda wourk sm data.
SouM 2010 SMITH TRAVEL RESEARCH. Inc.
Tab 9 - Multi -Segment FL Markets
Monroe County TDC
Exhibit E
Currency: USD - US Dollar
For the month of February 2010
,
Gee % ADR
RsvPAR
Percent Change from Febnwy 2M
ReOw a
Oea % - ADR
s RavPAR
PertaRt Charge from YTD 2002
.
Properties
Rooms
.
Lauderdale. FL
FL
Miami-Hialash, FL
Orlando, FL
Tampa-S1 Petersburg, FL
Florida Panhandle
Florida South Central
West Palm 6aach-Sou Raton. FL
Fort Myers, FL
Daytona Beach, FL
-MMbou na-Tituavile. FL
Florida Keys
Srasotr&adenlan, FL. ,.._
3010
81.1
58.7
78.6
64.4
64.8
45.5
61.7
78.4
67.1
58.1
64.6
90.3
71.0
3a0a 3010 not
77.915046 145.19
. .
57.678.66 88.65
72.6 201.63 179.89
64.7 98.51 107.15
6/.7 99.09 179.18:
44.8. 71.96 74.50-
622 117.57 122.27
69.7 165.86 179.73
56.6 138.12 155.55
59.7' 133.24 143.74
57.0-: 64.92 87.91
$0.2 206.20 202.06
66.5 117.52 732.60:
2010 300e
122.52 11].1
46.20 51.07
156,45 130.56
63.49 62.29.
84.21 77.14
32.77 33.37
72.55 76.01
130.04 125.35
92.63 103.54
T7.39 85.84�
54.84 50.09.
157.13 162.09
53.43 90.79
o.
.
1.9
8.3
-0.3
0.1
1.7
-0.7
12.4
0.5
-2.7
13.3
0.1
3.7
ADR
-1.
1.3
12.1
-8.1
-16.8
-3.4
3.8
-7.7
-11.2
-7.3
3.4
3.0
-11.4
AavPAR
.
-9.6
21.4
-8.4
-16.8
-1.8
.4.5
3.7
-10.5
-9.8
9.5
3.1
-8.1
R__.v....Awe
.
-6.9
27.1
-4.6
-15.7
41
-1.3
7.2
-0.8
-10.5
10.5
4.3
-4.0
-
.
2.9
4.7
4.1
1.2
1.7
3.4
3.3
10.8
-0.7
0.9
1.2
o-
Said
.
4.9
13.4
3.7
1.3
3.4
2.6:
16.1'. :
11.7 -
-3.4
14.4
1.3'
6.3
.
52.7
76.4
62.7
57.7
40.9
54.5
72.4
59.8
49.9
55.9
74.0
82.6
].Oth nis ...A.S"
3.6 139.34 141.24
52.9 77.72 86.99
69.9 183.60 176.22
61.9 97.33 107.64
58.5, 96.85 122.57.
40.4. 70.43 73.17
55.4' 112.76 117.11
66,6 158.87 170.32'
60.6 129.48 143.91-
50.4. 110.87 119.19
50.6' $1.51 $4.79:
74A 198.41 193.48'
59.9. 110.50 128.59
able
06.12
40.98
140.31
51.04
55.92
25.82
61.50
113.45
77.45
55.36
45.73
146.82
89.18
3e0e
103.93
46.00
124.55
56.72
71.65
29.59
64.84
113.69
87.23
60.07
42.92
143.31
75.92
0.
5.5
-0.3
9.3
1.4
-12
1.2
.1.5
B.5
-1.3
-0.9
10.4
-0.1
4.4
ADIfM
-1.3
-10.7
3.0
-9.7
-21.0
-3.7
-3.7
-8.0
-10.0
-7.0
-3.5
2.5
-12.7
RvPAR
4.0
-10.9
12.7
d.5
-22.0
-2.6
-5.1
-0.2
-11.2
-7.5
6.6
2.4
fi.9
Rea-
Olt-"
1v1.3
-8.3
15.5
-4.9
-21A
-1.0
-1.6
3.8
-0.3
-8.5
7.5
3.7
-4.8
Red-
_ AvJ._
70
2.9
5.3
4.0
1.0
1.7
3.7
4.1
12.3
-0.8
0.9
1.2
4.4
Roo-
faM.
1..2.9
2.6
15.1.
5.4
-0.2
2.9
2.2
12.9-
10.8
.1.7
11.5
1.1
9.0.
Gwu arPh
287
268
356
185
436
456
460
1N
137
164
85
16o
123
141
185.
163
313
256
238
227
83
68:
57
59
53
59-
Ge-
30159
27039
47193
118843
44120
36120
37293
15818
12698
14030
9129
$613
8817
sap
236&Jacksoni9e,
22279
349M
80457
35386
23928
24919-
13248
8572-
6627
T795
5137
8221' -
A blank row indicates insufficient data.
Source 2010 SMITH TRAVEL RESEARCH, Inc.
Tab 3 - Day Trend Key West
T. Eidift F
We*idy Occ M - Apr 24. 2010 to Jul w 2010
a
2"w 'Amy 644Y ISAI" 224A-v 211-Iry S. 12— ls. M3'" lOJJ
�TI Y•w ^ LMlYew
WaekiyAOft-Apr 24,2010toJ#AIO,2010
zm
ISO
Im
so
24aP 14AW OMW 15JVy 2241, 204j" Sd 2— ta.r, 26J
- Thmyow - LWYM
cwftney- use - us of
C—�
S. Ift T, ft n F, u S. Ift Tu W In F, u Sr Ift T. m Tn F, u S. 'ft Tu Ift m F, u
Jul
kq 1, Is
n . . . . .. . . .
Jun
ok
- - - -1
IL ZZ, .1— 117.1 L —1. -L, slill t.1- I I
2
IRMJ.n
I— is,@ Surm MWIL ASSILOIM".
Tab 4 - Day Trend Florida Keys fExhibit G
en.. centn roc
P., ar yfe.s.t A* 04 3110 a AS, to, MID
Weakly Occ (%) -Apr 24, 2010 to Jul 10, 2010
90
70
60 SO
50
40
30
20
10
p..... .-____.._......._.__._.___.___.-__.__.._._._.
24AM 1-May &May 15-May 22-May 29-May SJun 12-Jun 19Jun 2SJun 3Jul tOJUI
-Ttua Yom --0 Last Year
Weekly ADR -Apr 24, 2010 to Jul 10, 2010
2W
t50.___._-__......-. _.,,y... .._.y1.
100
50
p_-_. __..__... ..__..._.. _..__,_...__..._.____......
24AW 1-WY 64Aay 15-May 22-May 29-May 54un 12-" 19.Jtm 26.nn 3Jut 10.A6
- Thm Year -+51- LAst Yew
Currency: USD - US Dollar
Su
6 Jun
13
Th.V.r 73l
Last Yew 67.9
P_.ft c6.n9. as
Ma
14
742
14.1
02
Tu
,f
745
73.4
15
We
If
753
793
61
Tn
I)
03.2
63.7
.01
Fr
i.
Ns
921
.1.23.9
SOS
H
0&1
92.4
Su
i
Gas732
72.0
-7,.
Mc
tt
71115
4.4
Tu
.....
a
74.0
7112
63
We
n
76.4
all
6.7
Th
i
A3.9
N.1
-2-5
Fr
i
943
912
13
Se
an
"0
2.7
Su
T
55.6
742
4.4
Mo ..._
at
671
71.7
4.4
Tu
a
M7
70A
SA
We ..
SO
MA
70-B
64
Th
.....
Ad
MY
TSA
42.0
Fr
]
NO
013
.117
SOS
]
9710
95A
2.1
Su
♦
921
71.8
26A
Mo
{
WA
72l
-12.7
Gutr6M Week
Tu W9 .Th
..
4 7 .
76.0 15.2 04A
INS 743 O7
6A U 42
Fr
a
86.7
A.1
1.9
_.. SOS
I.
92A
MIA
0.1
Gantt
NAet
63.4
60.1
On
Run....
i
79.6
103
AA
... am
MTD _
624
a23
Ol
Jun_.
13
Th. Y. 149.17
Lw1YOSSchlew 149.17
P4rc.ntCMnp. 41
14
Ii30
1343
6A
a
lilt
ISOM
as
1.
1E35
130.24
IA
1)
t5C.01
/41.F4
SA
1a
I5712
157.18
].6
10
16630
192i
21
i
141.06
14tM
73
a
134f0
134A1
73
a
tasSf
1]W
95
a
1as.22
137.71
6.1
..
a
141M
141.i
]7
a
IM.17
15677
SA
i
170A6
IY12
71
__.
27
131A
1]tA6
14
St
13LOO
Ii60
9.4
A
13636
1>Zn
11l
_.
>•
1E60
/3411
43
Jul..
1
15174
14241
{t
2
179.52
/a1.a
it
3
1".32
Is6]2
11
♦
1N,W
iQip
30.6
f
155.94
ti54
213
tU.e6
131.711
2.0
tilm
/3/M
91
13350
13320
"1
151.as
151a
6.4
1.
16"'
1NA1
1.5
C,e1re .....Rto
vveOk
15e.60
140.N
13.6
i
150.04
14"
76
Run
Mm
1�11
15342
8.4
-. .,. Jun
_.. l]
T1OS Yew n2211
tal YewN
Palc.nf Chr,p. 1]1
_
1.
1o9.43
lit"
67 _
Is
1ro.7e
10Z
i.32
T6
14
.1a9.3a
110.47
-tD
_...
IT1f
-n4.7s
fleet
5.1
_.. ..
1453p
144.71
25 .._...
1.
159.74
t5012
5A
_.
SO
100.84.
101,55
67
21
106.67
Ip314
.. >8
U
1M47
104.64
1T
a
111.0
11211
1D
...__.......
P.
127.70
f2fA1
5,0
Is
.159.w
141.711
9.4
_.___.._.
IS
165.04 _._10316
146N
103
21
6T19
63
_.
A
/0479
97.34
]S _........_
IS
_. 96N
MA9
53
SO
..114.E
N3/
-In
_....
JW
1
- 101.25
107,71
.. iA
1
14473
174.65
-IT,
_
3
195.52
1N3o
32
.. _..
4
10329..
101.00
79.9
{
_9OA7
$334
5A
t
112.13
IMA4
6A
....... _.....
T
12.49
N326
IaA
.. ..
124A0
107.07
15.9
9
14131..__.14111.40
13172
71
_. ___.
I.
145.14
Ili
.._.
Cunn
Weekle
133.00
Imss
16.2
_
iltn
125A5
11423
$A
Run
VM
..13731..
1252e
9.0
_. _..
®Jun
li
TRS Yew N23
L.AM Yew 024
Prcrll CRrtye 12
14
N23
6524
t2
if
eil
NN
t2
1.
023
N24
1.2
17
N2]
ON
12
11
af73
4524
12
la
N.
6624
11
i
L
8524
12
]l
am
4624
12
a
4023
4524
12
a
a62]
am
12
i
a6�
4524
11
i
N23
W24
12
i
eaa
6524
5.2
])
Sam
6624
11
a
.1
4524
11
i
N73
4524
12
i
9623
E24
1.2
JW
1
sale
6524
1.5
3
0 4
MY.
15
i
alias
ISIS
is
4
Sala
E24
IS
f
OSas
0524
15
f
me
E24
15
)
aw
E24
IS
.
9"
0524
13
f
Has
024
1.5
If
a64e
W24
IS
cunt
VM.Y
NSt6
SOS
IS
Run
i
24f694
2=72
1.3
Run
MTD
sew
OW.0
IS
Jun
13
Th. V.r 6165
LOSS Yaw SM
P.,.4M chOSpe as
..
14
bast
$314
1.3
1f
f4i
M4
17
..
,. ..
84N
6763
I1
1)
7171
713a
OS
..
t.
]has
71as
61
1f
9263
7907
41
Se
5747
6137
6.4
_. .
31
_ _....
U73
65a
-23
R
GM
am
.1
m
0546
erp
6.6
SO
TIIl
7331
-t4
_..
A
9124.....
7772
43
36
A330
W14
]A
_.
ii
5019
972/
6A
_
_.. S
gas
silo
�.]
n _...
57W
am
iA
]�
SW
am
•].5
Jul
1
SM
- 6.64
-10.7
2
a072
7715
-104
3
M2
am
3A
4
79a0.
6104
397
f
5as]
also
-11.4
�
67Q
0716
O.S
7
73N
N75
f0.]
�
_._ _..
7270
6675
5.7
a
7673
YOM
3A
10
..70"
7137
15
Cunn..
yVwt
_..
50476...
471120
5.6
Rom,
20
..
192E1
192125
02
Ran
__.. Nil1
7161.
701"
2.1
Jun
t]
TIIa Yew NSM
Lai Yew{
4
Pe2.'A Cert9. 14.4
1.
943577
473767
an
I.
946M
aa9N3
eA
10
90162
w16OS
01
17
1075707
5011767
6.3
n
t 70624
1233SQ
37
is
137742A
12OS903
7.1
i
6a996
SOSS92
05
ZI
921513
OROM
4l
a
9]5346
U1957
4.9
a
963M
Olt5N
0.1
M
1101143
103a72
62
_
IS
1306191
1233M
101
i
1423154
1275180
_ 11.6
27
NO=
a76374
75
i
pi37
419750
4.7
i
6$41a
0207
6.5
SO
.14647
a13M
02
,Jul
1
� $75931
2IM79
♦.6
2
1251596
1488fN
.15.2
]
ISSIMS
1414327
4.1
4
1525083
6Nf25
925
f
INSG 4
YNMI
7.5
9
QW725
N$ll$
9A
7
1056270
WiM
203
a
1070i5
917714
174
1
1223701
1122721
9.0
If
1264M
12E071,
3A
Goren
Week
a056me
6716M
20.0
R,m
29
30416193
U217M
7.5
R,n
M717
11874*7
10730910
10.0
®fin
�
t3
(..M11. Prop. 'Go
C.-R.- eu3
%Room. PraCpWft _..,52/
14
felt
am
522
I{
16D
em
52.6
1{
IN)160
N23
52.0
1T
aen
52-8
If
Ia0
am
S21
to
If0
am
iA
i
160
am
US
21a
t60
na
52A
1N
SIMI
521
a
160
ar73
5-4
i
US)
am
521
i
Las
am
52.9
i
160
am
524
37
_1N
an
$a
SO_
-10p
am
525__.
i
IN
am
_525
3.
tap
8623
514
t
,lit
seas
513
]
1st
e60a
S13
3
1a1
am
SU
♦
161
ow
513
0
t9t
alias
513
.
161
am
513
]
161
aw
511
s
161
aw
$1.3
s
161
alias
4.9
I.
161
Noe
40A
A Use me.larAee n.Ml- See. - Sour- 2010 SMRM TRAVEL. RESEARCH, k-
IISTORIC TREND REPORT MONROE COUNTY
WITH TRAVEL RESEARCH tXhlblt H 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
(OCCUPANCY RATE
2007
2008
2009
2010
% Chg
Monroe County Average Occupancy
January
74.6%
73.7%
68.5%
68.2%
-0.4%
too.o%
-
- -
February
79.5%
81.5%
80.2%
80.3%
0.1%
so.o%
!
March
81.6%
83.0%
81.1%
85.2%
5.1%
f
4
April
79.7%
78.9%
80.9%
°o%
83.3%
3.0°/i
80.0%
70.0%
May
71.40
74.4°%
74.1
76.9%
3.8'/.
i
1� t
June
71.6 /0
71.4 /0
73.3 A
74.1 %
1.1 %
60.0%
- 4
July
73.0%
75.6%
78.2%
79.3%
1.4%
50.0%
{
August
64.7%
61.9%
68.0%
September
48.9%
35.7%
47.1 %
40.0%
October
55.2%
54.8%
60.1 %
30.0%
November
64.4%
63.1 %
65.1 °k
r
E E 4
December
58.8%
59.3%
62.8%
A
< 2. -3
Z o
-i- 2007
2000 2009 #2010
Total
68.1 %
67.5%
70.3%
77.7%
1.5%
2007 2008 2009 2010 % Chg Monroe County Average Daily Rate
January $200.74 $207.73 $184.41 $188.67 2.3% $280.00.,, .1 3_._ T i
February $243.89 $238.36 $202.06 $208.20 3.0% I
March $258.13 $259.40 $206.17 $226.85 10.0 s260.00
°�L • - C . t I I
April $227.63 $205.24 $194.62 $205.30 5.5%
$24o.00 i
May $190.78 $189.17 $166.80 $170.41 2.2•/. s220.00 } I
June $175.03 $168.34 $149.21 $155.90 4.5% $200.00
July $176.05 $170.72 $152.80 $159.56 4.4`/a $160.00
August $160.85 $160.70 $141.46 $160.00
September $153.19 $140.36 $134.09 $140.00
October $167.56 $164.36 $154.52 $120.00
November $172.71 $165.80 $160.24 $100.00 I
December $211.35 $198.54 $196.15 3. i 4- 1
Total $195.18 $194.68 $171.51 $188.02 4.6% -2007 2009 20°0-+c--2010
RsvPAR
2007 2008 2009 2010 % Chg Monroe County Average RevPAR
January $149.74 $153.11 $126.36 $128.69 1.8% $250.00
February $193.83 $194.24 $162.09 $167.13 3.1% $230.00
March $210.67 $215.20 $167.28 $193.32 15.6% $210.00 -
April $181.44 $161.90 $157.40 $170.98 8.6% $190.00
May $136.23 $140.67 $123.53 $131.06 6.1% $170.00
June $125.36 $120.23 $109.38 $115.49 5.6% $150.00_--
July.$128.44 $129.03 $119.55 $126.52 5.8% s13o.00
August $104.09 $99.40 $96.13 $110.0o ' ` i i` _a
September $74.85 $50.12 $63.20 $90.00
October $92.51 $90.09 $92.81 s70.00
November $111.16 $104.65 $104.37
$50.00
December $124.38 $117.68 $123.28 r x s 3
_ Y
Total $132.90 $131.59 $120.49 $146.02 6.2% -
i_..2007 2009 2009--i1-2010
Prior year performance numbers may be updated with current data due to new participants providing their historic information andior past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This document co tsins cenfiMntiai tn0s information and can °My a relsssed to third Parties in response to a public records
request pursuant to Chapter 119, FiwWa aLhnaa
This document contains confidential trade information and can only be released to third parties in response to a pubkC records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
100.0% -... y WgsLAv�ert}gerOccupapcy-
January 81.6% 80.8% 76.1% 78.4% 3.07. `
February 87.1% 87.0% 87.2°k 88.6°k 1.6°h 90.0%
March 84.6% 89.0% 88.2% 92.3% 4.6% 80.0% 1- - _ L
April 84.9% 86.8% 87.5% 89.7% 2.5%
May 78.5% 82.3% 81.5% 83.3% 2.2% 70.096 I i yt
June 75.2% 75.7% 78.0% 76.9% -1.4X
July 78.3% 80.6% 83.5% 82.2% -1.6°h eo-o% }
August 69.6% 66.4% 73.3%
September 56.7% 39.9% 54.7°/d 50.0% �_..: .... _t._ . _ .. .� .:.._ +.
_. October 64.400 63.90 69.10 40.0%
November 75.9 k 72.7 h 74.8 Ao
December 69.5% 68.8% 71.5% 30.0%
Total 75.5% 74.2% 77.2% 84.5% 1.7% 2°07 2M zoos 0-20i0
2007 2008 2009 2010 % Chg
s30000 _. Key W Ave.rapei Ql�ily hate. ... �
January $208.16 $217.36 $198.54 $198.77 0.1% $28000
February $253.00 $250.00 $215.09 $226,80 5.4% $260.00_�
March $260.70 $263.15 $215.70 $241.60 12.0% $240.00j
April $221.42 $211.36 $200.74 $220.53 9.9%
May $192.52 $197.28 $174.23 $184.80 6.1% $220.00
June $173.72 $173.38 $153.72 $165.20 7.5% E200.00
July $170.21 $175.56 $157.32 $165.73 5.3% $teo 00
August $158.42 $162.91 $146.51 $16000
September $163.52 $150.22 $144.51 $140.00
October $181.01 $180.14 $172.97 E12000-+ -
November $176.46 $172.41 $170.80 g10o.00
December $216.07 $201.92 $202.31 {
Total $200.18 $201.44 $180.29 $201.95 7.1%-w-2007 2095 2M-m-20;0
RevPAR
2007 2008 2009 2010 % Chg
$250.00 � Ke _ , aryl /4ve F+rev �i.
January $169.84 $175.61 $151.03 $155.76 3.1% $230.00 _ _ _ 4..
February $220.26 $217.42 $187.62 $200.95 7.1% $210.00 L-
March $220.51 $234.21 $190.30 $223.09 17.2% siso.o0 t
April $188.01 $183.45 $175.68 $197.87 12.6% $170.00 _
May $151.04 $162.29 $141.96 $154.01 8.5% I
June $130.61 $131.20 $150.00
"+7
$119.94 $126.97 5.9•/.
July $133.34 $141.56 $131.32 $136.30 3.8% s130.00
August $110.26 $108.18 $107.40 $110.00
September $92.64 $59.94 $79.05 s90.00
October $116.63 $115.17 $119.48 $70.00 i 7W { �.
November $133.89 $125.43 $127.83
December $150.21 $138.98 $144.70 S 5 r
Total $150.64 $149.49 $139.11 $170.71 9.0% - 4w-2007 2008 t' 2009
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This decu~t contsins co"tWendsi Us& infemnuon any un only be Massed to third partNs n rssponas to a puhlh, records
rsgwst Punuary to ChgWW 119, FWds StaNNs
TRAVEL RESEARCH 8/1812010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119. Florida Statutes
OCCUPANCY RATE
2007
2008
2009
2010
% Chg
t00.0% ..
KeY UNst aa8s Owst Houses a Inns Avers
_ ...._. _ qa Occupancy
January
83.7°%
79.80
78.8%
-1.3'h
February
°
92.0 k
92.3 /°
90.0 k
90.1 %
0.1 X
so.o%
i
March
90.2%
91.1°k
90.8°h
94.8%
4.4%
80.0%-,--
April
May
89.2%
82.6%
87.3%
85.8%
86.0%
89.2%
3.7%
70.0%
► i ti!
June
77.2%
76.8%
83.2%
77.4%
84.1%
75.7%
1.1%
-2.2%
60.0%
July
79.4%
81.2%
82.7%
80.5%
-2.7%
50.0%
4...
August
September
70.7%
60.6%
67.8%
43.7%
71.3%
52.1 %
ao.o%
i
1
-�-
-��
_, � ..,__T
October
67.5°%
67.6%
70.1 %
30.0%
November
79.2%
77.2%
75.4%
3 B 3
i i
December
71.1%
70.2%
71.4%
-s-2007
moe t 2009 -e-201 i0
Total
85.1%
77.0%
77.6%
84.6%
0.6%
2007
2008
2009
2010
% Chg
$300.00
._ r-
--T
Dal4t3ata.
_..
$178.93
$167.77
$172.11
.
$280ooJanuary
February
$220.11
$209.53
$183.06
$194.48
6.2%
$260 00
March
$224.11
$220.04
$183.42
$204.86
11.7%
s240.00
April
$188.34
$185.40
$167.76
$186.86
11.4%
$220.00
{.
May
$169.53
$165.73
$145.61
$158.33
8.7%
$200.00
June
$149.54
$141.46
$125.60
$143.20
14.0%
July
$147.70
$143.11
$131.70
$145.03
10.1%
s180.00
I
'
August
$135.90
$136.07
$122.02
$16000
1
I
}
September
$139.04
$129.13
$126.92
$1n0.ao
October
$155.13
$155.87
$149.26
$120.00
November
$145.05
$141.40
$146.04
$100.00
-
--
--
--
----
•--
i.__:_ _..
December
$173.63
$165.95
$169.56
i
-W - 2007
a
2008 2009 --11-- 2010
Total
$184.60
$167.61
$151.20
$173.81
9.4%
ROPAR
2007
2008
2009
2010 % Chg
$250.00
_Ke
West
Bi
s
euast
usn
a 1nns6w
RavpAR
January
$149.75
$133.85
$135.57
1.3%
$230.00
� -
_
_.
�
,.
February
$202.40
$193.44
$164.83
$175.24
6.3%
$210.00
�
I
March
$202.25
$200.37
$166.55
$194.12
16.6%
$190.00,-
April
$167.92
$161.79
$144.33
$166.68
15.5%
$170.00
• •,
JI
•,
_
y..
May
$139.97
$142.25
$121.15
$133.21
10.0%
$150.00
--
-
4
June
$115.43
$108.68
$97.19
$108.37
11.5%
$130.00
i
It
July
$117.26
$116.26
$108.89
$116.69
7.2%
s1lo.00
August
$96.13
$92.23
$87.05
$90
September
$84.32
$56.39
$66.16
.0o
$70.00
October
$104.71
$105.37
$104.58
$50.00
November
$114.86
$109.11
$110.05
December
$123.47
$116.50
$121.11
'
zoo?
200e 2009 =w-mio
Total
$157.12
$129.04
$117.39
$147.10
10.0%
2009
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. This doeumenttontain. eonlid.ntial r.de nromraon and can any berehased to third pani.. Innsponw to public recordsnpwN pursuant to chapter 119, Florida spur..
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg loon% Eactt�irp 1 o z,Wasl.Avor'suw .. _i
January 68.0% 66.3% 59.6% 56.3%-5.6°/. 90.0%
February 72.3% 75.5% 71.9% 70.5% -1.9°ti
March 78.6% 76.4% 72.7% 76.9% 5.8% 80 096
April 74.4% 70.2% 73.0% 75.7% 3.7°/.
May 64.3% 65.8% 65.2% 69.4% 6.4% 70.0%
June 68.3% 66.7% 67.7% 70.8% 4.6°/.
July 67.9% 70.0°k 72.0% 75.9% 5.4% 60.0%
August 60.1% 56.8% 61.6% 50.0% I ` 1
September 41.5% 31.0% 38.2°k
October 46.0% 44.7% 49.4% 40.0%
November 52.9% 52.4% 53.2% t
December 48.5% 48.6% 52.2% 30.0%
Total 61.9% 60.3% 61.9% 69.7% 1.4% � -+ 2007 zoos 2009 *-zolo
2007 2008 2009 2010 % Chg
$300.00 .. !!►oo _ x°If�srr4 ..KAYw•sS.Pveraw.4•i!Y WS•.
January $192.27 $195.38 $162.99 $172.24 5.7•h s280.00
February $233.46 $223.76 $183.29 $180.88 -1.3% $26000
March $255.32 $254.63 $192.44 $206.15 7.1% $240.00 t-- -- -..
April $234.81 $196.96 $185.91 $184.21 -0.9X
May $188.62 $178.12 $155.77 $150.22 -3.6X S220.o0
June $176.40 $162.00 $143.05 $144.10 0.7X s2oo.00
July $182.42 $164.54 $146.62 $151.81 3.5% S180.00 j t
August $163.52 $157.84 $134.37 $180.00
t
September $139.77 $126.28 $116.43 $140+00 i
October $148.82 $139.28 $124.02- - - �-
November $167.36 $155.56 $141.97 $1oo.00
December $204.80 $193.22 $185.75 J Ii a
it
Total $197.19 $185.46 $158.31 $168.35 1.4% a- 2001 zo°e zoos-•--2010
RevPAR
2007 2008 2009 2010 % Chg
$250.00 dittoiftj AvIaT
January $130.65 $129.45 $97.09 $97.04 .0.1% $230.00
February $168.72 $169.00 $131.78 $127.58 .3.2% $210.00
--.�, 1 - ._i .�.. ,. ,.._
i
March $200.70 $194.50 $139.96 $158.53 13.3% $1go.00
April $174.77 $138.34 $135.69 $139.54 2.8% $170.00 .• i
May $121.21 $117.13 $101.64 $104.24 2.6% $150.00
June $120.40 $108.08 $96.85 $102.08 54%
July $123.80 $115.16 $105.63 $115.19 9.1%
$130.0o
August $98.26 $89.67 $82.81 $110.0
0
September $57.94 $39.20 $44.46 s90.00
October $68.49 $62.22 $61.29t
$70.00
November $88.54 $81.48 $75.53 $50.00
December $99.33 $93.97 $96.88
Total $121.98 $111.76 $98.02 $117.29 2.0% *-2007 zoos zoo•
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. rhisdoc m«,tcontoinsconfide,w,trad.,°,°n,,.e,o,,,dewony,e,,,ea,.dro,h,ba��,�,,,��,,,Naapubi •.a.
n•aM punua'd to Chapter 119, Ronda S1ala4e
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade inlormalion and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg 100.0% -,• Ay r.__ _ _,..
I ,
January 68.8%68.8% 64.0°h 57.9% -9.5X 900%
February 73.7 /0 73.7 /0 76.5 % 73.3 /o -4.2X(
0 0 0 0
March 77.3% 81.1 % 75.5% 78.7% 4.2%
April 73.2% 76.0% 74.3% 76.9% 3.5% 70.096
May 65.4% 74.7% 63.4% 68.8% 8.6% e0.0% 1 -
June 69.1% 72.8% 67.3% 69.6% 3.4•� f �` t ,, 1 i
i f
July 70.7% 75.9% 74.4% 78.5% 5.5'/a 50.0%
August 62.2% 61.3% 61.4%
September 49.2% 37.6% 42.4% 40.0%
October 51.7% 51.5% 50.1% 30.0%
November 61.2% 59.5% 54.4°h
December 53.5% 51.3% 54.4% t *.-zoor 200e ; zoos
Total 64.7% 65.2% 63.6% 71.7% -0.4%
2007 2008 2009 2010 % Chg
s30o.00 _LA__...._.
January $187.03 $181.46 $163.44 $169.32 3.6% $28000
February $222.51 $209.81 $179.32 $174.62 -2.6X '
$260.00
March $224.79 $227.75 $182.50 $189.19 3.7X
April $209.87 $181.30 $173.20 $166.85 -3.7X s24000
May $169.26 $191.04 $147.94 $139.30-5.8'/. s220.00 --- - =T I - _ _._ t
June $147.08 $139.10 $127.13 $128.09 ox% $200.00
I - i
July $149.36 $141.20 $132.23 $180.40 36.4% $180.00
August $143.91 $135.59 $132.26 $133.69 1.1% s/80.o0 _
a.
September $128.83 $117.56 $115.04 s14000
October $137.87 $128.87 $124.09 s12000
November $159.43 $156.84 $150.46 $loo.o0
December y
$179.56 $178.54 $174.00 I
Total $174.90 $166.03 $149.91 $157.49 -0.4%-f-20o1 200e 200 ' -a -2010
RevPAR
2007 2008 2009 2010 % Chg
s250.00 _ lse galevpAR.'_._
January $128.74 $121.46 $104.57 $98.12 -6.2% $230.00 t- III
February $163.88 $167.76 $137.13 $128.01 .6.7% $210.00
March $173.83 $184.53 $137.81 $148.95 8.1% $190.00 - .; + + ,• '
j
April $153.69 $137.73 $128.61 $128.24 -0.3% $170.00
May $110.76 $142.63 $99.53 $96.92 -2.6% s15o.o0 t l
June $101.62 $101.27 $85.54 $88.62 3.6% s13o.00 -1
_.
July $105.67 $107.20 $98.39 $105.01 6.7% $110.00 r,L-
August $90.09 $83.11 $73.29 a90.00-_ +- i "� {
September $63.36 $44.23 $48.78 $70.00
October $71.22 $66.40 $62.14 S50.00 -1_
November $97.55 $93.24 $81.82 3. , 3 IL4
December $96.03 $91.67 $94.65 aF-2007 :ooe z000 rt-_pro
Total $113.08 $108,29 $95.32 $112.95 0.2%
Key Largo Tract HISTORIC TREND REPORT began May 2008
Prior year performance numbers may be updated with parent data due to new participants providing their historic information and/or past participants providing updated prior year
Performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. rhi. document cwtalns coMhh,nuw sae. Informaeaa and °an °„y h. MWE"d to Nird parrNa In respan» to a puhx� nco.d.
ragwat pumant to Chapter 119, Florida atatutaa
SMITH TRAVEL RESEARCH 8/18/2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
100.0%
January 64.3% 61.6% 52.7% 51.4% -2.5'h
February 69.0% 68.9% 66.2% 66.4% 0.3% 90 0%
March 77.1% 68.4% 69.2% 76.3% 10.3% 80.0%
April 71.7% 61.7% 71.3% 73.9% 3.6% i I
May 58.3% 63.1% 63.4% 68.8% 8.5% M046 i I
June 62.8% 55.8% 68.3% 71.9% 6.3%
July so o%
60.6% 61.9% 72.0% 75.1 % 4.3%
r 1
August 53.5% 49.5% 60.0% 5a.0%
September 32.0% 24.2% 32.6% Ij ,
October 44.1 % 34.8% 44.4% 40.096 -
November 47.6% 47.5% 50.3% I t
I
December 44.2% 45.7°k 48.6°k 30.0% - 5� a- __ _: _ l _. t .....
@ i I i a
Total 57.1 % 54.4% 59.0% 69.10% 4.5% 2O0T 2009 2009 w--iotc
2007 2008 2009 2010 % Chg
January $187.60 $203.73 $182.39 $180.01 -1.3% $30000
} I '
.00
February $228.41 $219.71 $207.38 $200.52 -3.3 $2so
°h I
March $261.89 $264.39 $230.54 $236.45 2.6X $2eo 00
April $242.93 $216.39 $222.62 $212.72 4.4X s240.00
May $193.93 $219.68 $175.21 $165.24 -5.7% $220.00
June $190.98 $174.31 $170.12 $165.20 .2.9% $200.00
July $205.66 $208.33 $177.55 $180.40 1.6% $18000
August $177.91 $174.51 $155.42 -
s1eoo0 *. ....._
September $136.32 $130.43 $120.51 $l4000
October $171.54 $140.50 $125.68
November $173.47 $153.63 $143.16 $12000tll
December $218.83 $220.16 $218.08 $100.00 --! - -.-. _ ... I.__.... ...._L.. _. i.
4 11
9 ` r
Total $199.12 $201.69 $182.84 $192.19 -1.8X `'-2007 200s mw .-2010
R9VPAR
2007 2008 2009 2010 % Chg
s250.00
January $120.72 $125.50 $96.20 $92.46 -3.9% $230.00
February $157.55 $151.30 $137.26 $133.06 -3.1% $210.00 F .
March $201.95 $180.72 $159.55 $180.32 13.0% $190.00
April$174.20 $133.52 $158.76 $157.24 -1.0% s170.00 t
May $113.00 $138.60 $111.03 $113.67 2.4% $150.00
June $119.96 $97.30 $116.18 $118.86 2.3% s130.o0
July $124.71 $128.92 $127.85 $135.43 5.9% $110.00 . 1.
August $95.22 $86.41 $93.20 $90.00 ! t.
September $43.63 $31.52 $39.30 $70 0o I
October $75.59 $48.89 $55.80
November � 00
$82.53 $72.95 $72.07
December $96.63 $100.67 $105.90 s
....Al 2007 2009 2009 -111 2010
Total $117.14 $109.66 $107.80 $132.82 2.7%
IM.~ Trot MSTORIC TREND REPORT b.W Mw h 2"
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Sm ith Travel Research, Inc./STR Global, Ltd. This documaht contains conridaneal bads iniomwion vial can only bs nloased to Third parties in rssponso to a public ra dz
rs9usat Pumsrrt to Chopsar t t9, Florida Mabrtaa
TRAVEL RESEARCH Coming September 2010
This document contains confidential trade information and can only be released to third parties in response to a public records request pursuant to Chapter 119, Florida Statutes
OCCUPANCY RATE
2007 2008 2009 2010 % Chg
W.O:CjLpaac
January 64.3% , r ,:
_
February 69.0% 90 °%
March 77.1°h e00%
April 71.7%
May 58.3% 70.0%�_a - - "- -- -•-..j
T r
i
June 62.8% ` � ! -• !
July 60.6% 60.0% r I
August 53.5%
50.0%
°�
September 32.0
October 44.1 % ao.o°b
November 47.6%
December 44.2% 30.0%
i S
Total 57.1 °/p e r 200e 2009 r 2010
2007
$30000 nisi ,Inorge Dai,IX 9019,
January $187.60 f26000 ii l
February $228.41 ( I f
�.
March $261.89 $260.00 1
April $242.93 $240.00
May $193.93 $220 0o
June $190.98 $200.00
July $205.66 $160.00..
August $177.91 $160.00 ._. ;_ FIT
September $136.32
_..• _
October $171.54 $140.00
November $173.47 $120.00
December $218.83 $100.00 i
Total $199.12 ` -w-2oor Zoos J 2009 --*-mTo
RevPAR
2007
$250.00 - - ,- •_ v
January $120.72 S230.00_-
-.
February $157.55 $210,00
March $201.95 $190.00
April $174.20 $17o.o0 ..
y ri
Ma $113.00 $150.00
June $119.96 s130.00
July $124.71
August $95.22 $110.00
September $43.63 $90 00 1 ! j i t _ . -r- .:.
$70.00 j
October $75.59
f50.00 �-- L_
November $82.53 � 1 � j
December $96.63 zoor 200e E 2009 = o
Total $117.14
4"*- Toad HSTOR;L TREND RE"T bat. Mud 2009
Prior year performance numbers may be updated with current data due to new participants providing their historic information and/or past participants providing updated prior year
performance numbers.
Source 2010 Smith Travel Research, Inc./STR Global, Ltd. Thl. dMam.nt contain, c rhh awt ft d. tntomWton and can my be ntenod to third part~, 1° ra,pon" to a public iacarde
ragtw.t pur.uant to chapter 119, Florida StaWIN
S.,a..TT M4�
ExhWA 1
.,..�.,C.. p o....�. G..
_ _—_ _ _ _ — - - — — — — —