Item K2M
C ounty of f Monroe
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BOARD OF COUNTY COMMISSIONERS
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Mayor George Neugent, District 2
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Mayor Pro Tern David Rice, District 4
Danny L. Kolhage, District I
Heather Carruthers, District 3
Sylvia J. Murphy, District 5
County Commission Meeting
July 19, 2017
Agenda Item Number: K.2
Agenda Item Summary #3152
BULK ITEM: Yes DEPARTMENT: BOCC District 1
TIME APPROXIMATE: STAFF CONTACT: Isabel Desantis (305) 292 -3440
N/A
AGENDA ITEM WORDING: Approval to appoint Kathryn M. Norris to the Library Advisory
Board replacing Stephanie Griffiths who did not wish to be re- appointed.
ITEM BACKGROUND:
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT /AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
APPOINTMENT INFORMATION FORM Kathryn Norris
Kathryn Norris Resume'
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Budgeted:
Source of Funds:
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
N/A
REVIEWED BY:
Danny Kolhage
Bob Shillinger
Kathy Peters
Board of County Commissioners
Completed
Completed
Completed
Pending
06/28/2017 8:25 AM
06/28/2017 9:14 AM
06/28/2017 12:31 PM
07/19/2017 9:00 AM
Monroe County Boards and Committees
Appointment Information
Board or Committee: Library Advisory Board
Commissioner Appointing Member: Danny L. Kolhaae
Name of Member:
Address:
Kathryn M. Norris
42 Key Haven Road
Key West, FL 33040
Mailing Address:
RM
Phone Numbers: Home:
Work:
Cell: (305) 587 -1964
Fax: _
Email: Kathypeachpromotions (a?amail.com
Date of Appointment: 07/19/17
(The date of this BOCC agenda item)
Is this a Reappointment?
New Term Expiration Date:
Name of Person Being Replaced
Fulfilling Term of:
Yes No X
07/19/19
Stephanie Griffiths
NA
CAD Form/09 /06/12
Kathryn M. Norris
42 Key Haven Road
Key West, FL 33040
(305) 587 -1964
lKatlz�peach promotions'rr!mail.com
A challenging marketing and/or sales position utilizing my social media skills, organization, and managerial abilities
developed through my experience and education.
Professional Profile:
A proven leader with 2 years of outside sales experience and over 7 years experience in sales and operations
management within the hospitality industry; who was successful at transferring management skills to the non - profit
sector by leading major internal projects.
Work Experience:
President/ Owner
Peach Promotions; Key West, Florida 06/10- Present
• Develop and manage online marketing campaigns by effectively driving brand awareness, engagement
and traffic to social media pages.
• Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously
monitor online public relations and ensure the success of client programs.
• Assess social media marketing strategies to determine rate of return. Identify and tap into new channels
to optimize ROI and fuel revenue growth.
• Build a strong base of repeat business and serve as the #1 requested social media consultant in the keys.
Marketing Coordinator /Assistant Director Fantasy Fest
The Market Share Company; Key West, Florida 02/10 -11 /10
• Managed the Fantasy Fest web site and social media outlets
• Created and sent all press releases to local and Miami media
• Assisted with grant application for Fantasy Fest 2011 and Capt. Tony Days 2011
• Managed all sponsor articles and ads placed into the official Fantasy Fest guide
• Managed the VIP and press credentials for Fantasy Fest and Super boats International
• Oversaw all operations of Fantasy Fest parade, masquerade march, and street fair
• Renewed all previous year sponsorships for Fantasy Fest
• Attended all TDA meetings and create minutes for approval by Board members
• Responsible for the creation of all brochures, rack cards, newspaper ads, and posters and ensuring their
distribution
Front Desk Supervisor /Concierge
Old Town Manor, Rose Lane Villas; Key West, Florida 10/08 -02/10
• Controlled daily room inventory
• Checked in/out guests of both properties and sell island activities to all guests
• Followed up on room inquiries via email letters
• Managed and balanced daily bank intake
Sales Representative 08/07 -09/08
Smart Media Solutions, LLC; Norcross, Georgia
• Overall attainment of revenue results by developing weekly quotas
• Produce photographs and layout for ads published in weekly CarSmarts magazine
• Responsible for creating of ads in assigned territory and submit before deadlines
• Collect payments for company provided services and follow appropriate procedures
• Support the sales process by seeking out potential business opportunities and staying up -to -date on industry
information
Advertising Consultant 08/06 -08/07
Cox Auto Trader; Marietta, Georgia
• Overall attainment of revenue results by developing weekly quotas
• Produced photographs and layout for ads published in weekly AutoMart magazine
• Researched contact, product, and general information on prospective advertisers
• Served as primary contact for clients and advertising agencies on requests and inquires regarding schedules,
invoices, pricing, etc.
• Cultivated client relationships, increasing customer satisfaction and repeat sales
Executive Administrative Assistant 11/03 -08/06
Zoo Atlanta; Atlanta, Georgia
• Provided administrative services to the Chief Financial Officer, VP of Animal Science, VP of Government
Relations & Community Affairs, and the Director of Facilities
• Provided stewardship to top donors and Government officials with VIP tours at the zoo
• Directed the planning, marketing, and execution of all Government events
• Reviewed and regularly archive electronic daily keeper reports, maintained animal records files, including
current collections, transactions files, and disposition files
• Prepared bi- weekly animal updates utilizing Microsoft publisher
Executive Assistant to Development 11/03 -12/04
Zoo Atlanta; Atlanta, Georgia
• Managed and organized new Board Orientation meetings
• Managed Board of Directors profiles within the Razor's Edge software
• Assisted with the organization of the Raffle and silent auction for the Beastly Feast event
Call Center /Office Manager 1/02 -09/03
American Connecting Source Meeting Planning; Atlanta, Georgia
• Managed a reservations staff of 7 to ensure the daily operations of the sales call center
• Wrote scripts to successfully sell hotels throughout the east coast for all inbound calls
• Attended trade shows to promote the company in and out of state
• Performed duties in the Retention department retaining customers who wanted to cancel
• Generated nearly $300,000 of sales
Sales Coordinator 4/01-12/01
Holiday Inn Select; Norcross, Georgia
• Distributed and created the Select Advantage Club newsletters and direct mailings
• Assisted Director of Sales and Director of Catering with marketing report to establish sales quotas
• Managed all group rooming lists and ensured all contracts were signed
• Assisted the General Manager and Director of sales in obtaining new business with corporations in the area
Front Desk Supervisor 04/96 — 12/99
Interstate Hotel Corporation; Key West, Florida and St. Petersburg, Florida
• Managed front desk staff of 7 to ensure that the daily operations of the front desk, operator, and bell stand
were properly executed
• Controlled the daily room inventory
• Created weekly schedules and trained all new staff
Education:
Master of Business Administration 2006
American Intercontinental University, Hoffman Estates, IL
• Concentration: International Marketing