09/21/2015 Agreement •
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This Agreement ("Agreement") made and entered into this 21' day of September, 2015 by and
between Monroe County, a political subdivision of the State of Florida, whose address is 1100
Simonton Street, Key West, Florida, 33040, its successors and assigns, hereinafter referred to as
"COUNTY," through the Monroe County Board of County Commissioners("BOCC"),
AND
Bascom Communications and Consulting, LLC,whose address is 217 S. Adams Street,Tallahassee,
Florida, 32301 hereinafter referred to as"BCC or"CONSULTANT",
Term of the Agreement
This Agreement shall be for a period of 6 months beginning September 21, 2015 and ending March
21,2016.
Scope of Services
This Agreement details below the scope of work and services to be provided by BCC. These
professional services will be delivered and executed as set forth herein. If at any time either party
agrees to extend the scope of the services, these services must be agreed upon in writing if the
services are deemed by BCC or the client to be outside the scope and fee structure of the
Agreement. BCC will, at all times and to the best of our professional ability, act in good faith on
your behalf. If at any time during the course of our representation you solicit our professional
opinion, these expressions are of our best professional judgment and are not guarantees. Your
representation will be overseen by Sarah Bascom, President of BCC. Other professional staff of
BCC and consultants of BCC may also perform services on your behalf, under the guidance of
BCC and in accordance with this agreement.
SERVICES OBJECTIVE: To create a proactive, strategic communications plan that will
seek to educate and influence the media, lawmakers and key decision makers on the
legislative initiative to dedicate funding to protect the environment of the Florida Keys and to
support and advance the legislative requirements and intent of the Florida Keys Protection Act
designating the Florida Keys as an area of critical concern.
SERVICES STRATEGY: Engage in a strategic education and communications campaign, in
coordination with the government affairs team, that will assist in the passage of the
legislative initiative to dedicate funding to protect the environment of the Florida Keys
and to support and advance the legislative requirements and intent of the Florida Keys
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Protection Act designating the Florida Keys as an area of critical concern. Whether this
initiative takes the form of the stand-alone `Florida Keys Stewardship Act' or becomes part of
the comprehensive water bill, this effort will seek to drive home the message that the Florida
Keys are,first and foremost,a valuable economic driver for the entire State of Florida,as well
as a unique environmental treasure.
PROJECT SCOPE & DELIVERABLES
• Messaging Toolkit — BCC will work with the government affairs teams to develop a
comprehensive messaging toolkit, including, but not limited to, positive messaging
themes, "the ask," background and history messaging, counter-messaging and FAQs.
This toolkit will also include pull-out legislative talking points and media points.
• Legislative Leave-behind(s) — BCC will work with the government affairs teams
to determine legislative leave-behind materials that will need to be designed that can be
used for branding and educational purposes when interacting with lawmakers, staff and
key decision makers on the issue. These materials can also assist in outreach to media.
These materials could include, but may not be limited to, one-pagers (hardcopy/digital),
FAQs, vote alerts and other necessary leave-behinds.
• Earned Media Outreach & Management BCC will lead the media management and
outreach effort, fielding media calls to ensure no opportunity or request for comment is
lost or overlooked. BCC will serve as the coordinator and conduit for effective and
timely media response and management. Earned media outreach, would include, but not
be limited to, pitching timely story/blog ideas, editorial board meetings, and
statement/press release distribution prior to important dates and events.
• Legislative Communications Consulting — BCC will serve as strategic communications
advisors, helping to position the effort and its legislative agenda before key targets. With
more than a decade of focusing on the legislative and political arenas, BCC knows how to
navigate the legislative and political landscape, bringing to the table unique and battle-
tested proactive and counter strategies.
• Video Design & Development — BCC will script, as well as direct the design and
development, of a 90-second video, using client-supplied footage, carefully-selected stock
photography and kinetic typography. This method blends the appeal of live-action footage
and the explanatory power of animation, which is ideal for illustrating complex concepts.
This 90-second video will have two versions, which have slightly modified endings to
accommodate "the ask"for each video audience.
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BCC will invoice for the below scope of services. These items include:
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Messaging Toolkit $2,500 $2,500
Legislative Leave Behinds $ 1,250 per piece(x 2) $2,500
PromotionalEducational Video $10,000 $10,000
Development and Production
Media Outreach and Legislative $3,500 per month(x 6 months) $21,000
Communications
Total $36,000
Payment Schedule
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Key Largo WW Treatment District $6,000 Sept-Oct
City of Marathon $ 6,000 Oct-Nov
Village of Islamorada $6,000 Nov-Dec
FKAA $6,000 Dec-Jan
City of Key West $6,000 Jan-Feb
Monroe County $6,000 Feb-Mar
Total $36,000
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COMMUNICATIONS 6.CONSULTING
The County and/or the other local government agencies as set forth in payment schedule above, in
consideration of the Consultant substantially and satisfactorily performing and carrying out the
duties of the County as set forth in this agreement, shall pay to the Consultant based upon the Fee
Schedule above and shall not to exceed amount of$36,000.
It is understood by the parties that payment for the services and fees as set forth above will be paid
in part by the other local government agencies. The other local government agencies will be
invoiced by the Consultant and will directly pay for the invoice(s) submitted by the Consultant. If
the local government agency fails to pay the invoice in compliance with the Prompt Payment Act
and if payment is overdue by more than one-hundred and twenty (120) days, then Consultant may
invoice the County for payment. The County agrees to be the guarantor and to pay the overdue
invoice(s) not timely paid by the other local government agencies. The Consultant agrees to not
impose penalty or interest charges on the County for such overdue payments unless the County fails
to pay pursuant to the Prompt Payment Act after being properly invoiced.
All other additional collateral and briefing material development and printing, media placement
fees, advertising, website development and maintenance, mailings, travel and special event costs
will be an additional expense, with prior approval of all quotes and expenses by Monroe County.
Please note that mailing and postage fees or any other like expense incurred at the direct request of
the client (Example: USPS or FedEx) that is not a significant cost (less than $150) will not
require quote approval prior to being incurred, the request of the client to mail such packages
will be perceived as prior approval. If BCC is to make any advertising buys or ad placements on
the client's behalf, and pay for the placement in advance of client payment, an agency fee of 8%
will be incurred. If the client would like to avoid the 8% placement fee, they may do so by
paying for the ad buy directly.
All payment will be made pursuant to the Local Government Prompt Payment Act 218.70, Florida
Statutes.
All invoices are net 30, unless stated otherwise. After forty-five (45) days, a I percent (1%)
fee will be assessed on a monthly basis and if the account is not paid current within 20 days,
BCC will discontinue its work and representation. Please note that successful or unsuccessful
passage of client legislation, campaign success or failure, or news articles generated or not
generated,are not grounds for not paying the agreed upon BCC fees.
The County's performance and obligation to pay under this Agreement is contingent upon an annual
appropriation by the Board of County Commissioners.
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Ownership
BCC retains possession and ownership of all concepts, materials, websites, videos, advertisement
creative and deliverables created under this agreement until the client has paid for these items in
full. If items are provided to the client, and billed in a net 15 or net 30 timeframe, and payment
is not received in a timely manner in accordance with the Florida Prompt Payment Act and the
County after being invoiced for overdue invoices for other local government agencies as set forth
above does not pay pursuant to the Prompt Payment Act, only then may BCC refuse access
to the items, immediately remove client access and retain possession and ownership. BCC may
also determine not to provide the client access to the items until full payment has been
received, with such determination to be made by BCC management on a case-by-case basis.
Termination of Serviceg
Either party may terminate this agreement at any time, with or without cause, with thirty (30)
days written notice. If a termination is requested, BCC will provide any client materials and
work product generated, subject to our rights for work produced and designed. BCC will retain
its own work product for a reasonable period of time after a termination. If termination is
requested, with an outstanding client balance, client materials and work product will be held until
the client account is brought into good standing, in accordance with the Ownership section
above. Subject to Chapter 119 Public Records, BCC has
no liability or responsibility to retain any client files upon termination or non- renewal of a
contract.
Conflict of Interest
BCC will, at all times, work in the best interest of its clients. At no time will BCC knowingly or
willingly work in conflict with any of its clients. If a conflict arises, or a potential client poses a
possible conflict of interest, BCC will immediately contact the client to discuss the appropriate
course of action that is in the best interest of all parties.
Hold Harmless:
The CONSULTANT covenants and agrees to indemnify and hold harmless Monroe County and
Monroe County Board of County Commissioners, its officers and employees from liabilities,
damages, losses and costs, including but not limited to, reasonable attorneys' fees, to the extent
caused by the negligence, recklessness, or intentional wrongful conduct of the CONSULTANT,
subcontractors)and other persons employed or utilized by the CONSULTANT in the performance
of the contract.
The first ten dollars(S10.00)of remuneration paid to the CONSULTANT is for the indemnification
provided for above.
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This indemnification shall survive the expiration or early termination of the Agreement.
Public Entities Crimes
A person or affiliate who has been placed on the convicted vendor list following a conviction for
public entity crime may not submit a bid on contracts to provide any goods or services to a public
entity, may not submit a bid on a contract with a public entity for the construction or repair of a
public building or public work, may not submit bids on leases of real property to public entity, may
not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under a
contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017 of the Florida Statutes, for CATEGORY TWO for a
period of 36 months from the date of being placed on the convicted vendor list.
By signing this Agreement, CONSULTANT represents that the execution of this Agreement will
not violate the Public Entity Crimes Act (Section 287.133, Florida Statutes). Violation of this
section shall result in termination of this Agreement and recovery of all monies paid hereto, and
may result in debarment from COUNTY's competitive procurement activities.
In addition to the foregoing, CONSULTANT further represents that there has been no
determination, based on an audit, that it or any subconsultant has committed an act defined by
Section 287.133, Florida Statutes, as a "public entity crime" and that it has not been formally
charged with committing an act defined as a "public entity crime" regardless of the amount of
money involved or whether CONUSULTANT has been placed on the convicted vendor list.
CONSULTANT will promptly notify the COUNTY if it or any subcontractor or sub-
consultant is formally charged with an act defined as a "public entity crime" or has been
placed on the convicted vendor list.
Maintenance Of Records
CONSULTANT shall maintain all books, records, and documents directly pertinent to performance
under this Agreement in accordance with generally accepted accounting principles consistently
applied. Records shall be retained for a period of five years from the termination of this agreement.
Each party to this Agreement or its authorized representatives shall have reasonable and timely
access to such records of each other party to this Agreement for public records purposes during the
term of the Agreement and for four years following the termination of this Agreement. If an auditor
employed by the COUNTY or Clerk determines that monies paid to CONSULTANT pursuant to
this Agreement were spent for purposes not authorized by this Agreement, or were wrongfully
retained by the CONSULTANT,the CONSULTANT shall repay the monies together with interest
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calculated pursuant to Sec. 55.03, of the Florida Statutes, running from the date the monies were
paid by the COUNTY.
Governing Law,Venue,Interpretation,Costs,And Fees
This Agreement shall be governed by and construed in accordance with the laws of the State of
Florida applicable to contracts made and to be performed entirely in the State. In the event that
any cause of action or administrative proceeding is instituted for the enforcement or interpretation
of this Agreement, COUNTY and CONSULTANT agree that venue shall lie in the 16`s Judicial
Circuit, Monroe County, Florida, in the appropriate court or before the appropriate administrative
body. This agreement shall not be subject to arbitration. Mediation proceedings initiated and
conducted pursuant to this Agreement shall be in accordance with the Florida Rules of Civil
Procedure and usual and customary procedures required by the circuit court of Monroe County.
Attornev's Fees And Costs
The COUNTY and CONSULTANT agree that in the event any cause of action or administrative
proceeding is initiated or defended by any party relative to the enforcement or interpretation of this
Agreement, the prevailing party shall be entitled to reasonable attorney's fees, court costs,
investigative, and out-of-pocket expenses, as an award against the non-prevailing party, and shall
include attorney's fees, courts costs, investigative, and out-of-pocket expenses in appellate
proceedings.
Nondiscrimination
CONSULTANT and COUNTY agree that there will be no discrimination against any person, and it
is expressly understood that upon a determination by a court of competent jurisdiction that
discrimination has occurred, this Agreement automatically terminates without any further action on
the part of any party, effective the date of the court order. CONSULTANT or COUNTY agrees to
comply with all Federal and Florida statutes, and all local ordinances, as applicable, relating to
nondiscrimination. These include but are not limited to: 1)Title VI of the Civil Rights Act of 1964
(PL 88-352)which prohibits discrimination on the basis of race,color or national origin; 2) Title IX
of the Education Amendment of 1972,as amended (20 USC ss. 1681-1683, and 1685-1686), which
prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as
amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4) The Age
Discrimination Act of 1975, as amended (42 USC ss. 6101-6107)which prohibits discrimination on
the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6)The Comprehensive Alcohol Abuse and
Alcoholism Prevention,Treatment and Rehabilitation Act of 1970(PL 91-616),as amended,
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relating to nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health
Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to
confidentiality of alcohol and drug abuse patient records; 8) Title VIII of the Civil Rights Act of
1968 (42 USC s. et seq.), as amended, relating to nondiscrimination in the sale, rental or financing
of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as may be
amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe
County Code Chapter 13, Article VI, which prohibits discrimination on the basis of race, color, sex,
religion, national origin, ancestry, sexual orientation, gender identity or expression, familial status
or age; 11)Any other nondiscrimination provisions in any Federal or state statutes which may apply
to the parties to,or the subject matter of,this Agreement.
Code Of Ethics
COUNTY agrees that officers and employees of the COUNTY recognize and will be required to
comply with the standards of conduct for public officers and employees as delineated in Section
112.313, Florida Statutes, regarding, but not limited to, solicitation or acceptance of gifts; doing
business with one's agency; unauthorized compensation; misuse of public position, conflicting
employment or contractual relationship; and disclosure or use of certain information.
Public Access
The CONSULTANT and COUNTY shall allow and permit reasonable access to, and inspection of,
all documents, papers, letters or other materials in its possession or under its control subject to the
provisions of Chapter 119, Florida Statutes, and made or received by the CONSULTANT and
COUNTY in connection with this Agreement; and the COUNTY shall have the right to unilaterally
cancel this Agreement upon violation of this provision by CONSULTANT.
Pursuant to F.S. 119.0701, Contractor and its subcontractors shall comply with all public records
laws of the State of Florida, including but not limited to:
(a) Keep and maintain public records that ordinarily and necessarily would be required by Monroe
County in order to perform the service.
(b) Provide the public with access to public records on the terms and conditions that Monroe
County would provide the records and at a cost that does not exceed the cost provided in Florida
Statutes,Chapter 119 or as otherwise provided by law.
(c) Ensure that public records that are exempt or confidential and exempt from public records
disclosure requirements are not disclosed except as authorized by law.
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(d) Meet all requirements for retaining public records and transfer, at no cost, to Monroe County
all public records in possession of the contractor upon termination of the contract and destroy any
duplicate public records that are exempt or confidential and exempt from public records disclosure
requirements. All records stored electronically must be provided to Monroe County in a format that
is compatible with the information technology systems of Monroe County.
Non-Waiver Of Immunity
Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the participation of the
CONSULTANT and the COUNTY in this Agreement and the acquisition of any commercial
liability insurance coverage, self-insurance coverage, or local government liability insurance pool
coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the COUNTY be required to contain any provision for waiver.
No Personal Liability
No covenant or agreement contained herein shall be deemed to be a covenant or agreement of any
member, officer, agent or employee of Monroe County in his or her individual capacity, and no
member, officer, agent or employee of Monroe County shall be liable personally on this Agreement
or be subject to any personal liability or accountability by reason of the execution of this
Agreement.
Execution In Counterparts
This Agreement may be executed in any number of counterparts, each of which shall be regarded as
an original, all of which taken together shall constitute one and the same instrument and any of the
parties hereto may execute this Agreement by signing any such counterpart.
IN WITNESS WHEREOF,each party has caused this Agreement to be executed by its duly
authorized representative on the day and year first above written.
For Mo Co ,Roman Gastesi,Monroe County Administrator
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Signature Dateit
o, s - • ara as ,President of BCC I,
Si O ture Date
END OF AGREEMENT MONROE COUNTY gRZEY
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