Item E3County of Monroe
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BOARD OF COUNTY COMMISSIONERS
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Mayor David Rice, District 4
IleOI1da Keys
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Mayor Pro Tem Sylvia J. Murphy, District 5
Danny L. Kolhage, District I
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George Neugent, District 2
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Heather Carruthers, District 3
County Commission Meeting
March 21, 2018
Agenda Item Number: E.3
Agenda Item Summary #3971
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296 -1552
None
AGENDA ITEM WORDING: Approval of one "At Large" appointment to the Tourist
Development Council District IV Advisory Committee
ITEM BACKGROUND: This position was advertised due to the end of term for Ms. Stephanie
Scuderi
Sole Applicant is: Ms. Stephan Scuderi
PREVIOUS RELEVANT BOCC ACTION: On September 8, 1999, the Board of County
Commissioners passed Ordinance No. 038 -1999 providing for the appointment of "At Large"
members to the TDC District Advisory committees by the Board of County Commissioners.
CONTRACT /AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval of one (1) applicant is requested
DOCUMENTATION:
DAC IV At Large Appointment Memo and Application
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Source of Funds:
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
REVIEWED BY:
Maxine Pacini
Christine Limbert
Kathy Peters
Board of County Commissioners
Completed
Completed
Completed
Pending
03/05/2018 10:08 AM
03/06/2018 9:01 AM
03/06/2018 12:30 PM
03/21/2018 9:00 AM
DATE: March 5, 2018
TO: Mr. Roman Gastesi, County Administrator
FROM: Laura Hamm, Administrative Secretary
RE: DAC IV `AT LARGE' VACANCY
Please bring forward the attached District IV Advisory Committee "At Large" application
to the March 2018 BOCC meeting.
This position was advertised due to the term end of DAC IV Member, Ms. Stephanie
Scuderi.
District IV - Between the Long Key Bridge and mile marker 90.939
"At Large" representative — Any resident who is not directly involved in a tourism
business and who shall represent the general public and shall live or work within
the tax collection district for which they are applying. (The operative word within
this description is directly This word means someone who is not in business nor
whose business or economic activity are dependent upon tourists).
Applicants are:
• Ms. Stephanie Scuderi
Approval of one (1) applicant is requested.
If you should have any questions, please do not hesitate to contact our administrative
office at 296 -1552.
APPLICATION
DISTRICT IV ADVISORY COMMITTEE (DAC)
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LODGING INDUSTRY -shall be owners or operatinglgeneral manag s, ;o e s
recreational vehicle parks or other tourist accommodations which are subject to bed tax in the
tax collection district for which they are applying
TOURIST- RELATED BUSINESS - shall be persons involved in business which is
interdependent upon the tourist industry who have demonstrated an interest in tourist development
but who shall not be employed in any position within the lodging industry (motels, hotels,
recreational vehicle parks and other tourist accommodations and whose business is in the tax
collection district for which they are applying)
AT LARGE - Any resident who is not dir ectly involved in a tourism business and
who shall represent the general public and shall live or work within the tax collection district for which
they are applying (The operative word within this description is directly. This word means someone
who is not in business, nor whose business or economic activity are dependent upon tourists).
NAME: Stephanie Scuderi
WORK ADDRESS 81541 Old Highway
Islamorada, FL 33036
HOME ADDRESS: 127 N Rolling Hill Rd
Islamorada, FL 33070
WORK PHONE: ( 305 ) 676 -3127 CELL ( 305 ) 3944822
(please select)
FAX NO: ( XXX ) XXX -XXXX *E - MAIL: sscuderi(cDmy100bank.com
Current Employment:
Market President, Centennial Bank. Employed by Centennial Bank since 2007.
Employment History:
Strategic Planner, CRM Manager - Colombian Emeralds International, March 2006 - April 2008
Strategic Consultant, Contributing Editor -- Alliance Data /COLLOQUY Consulting Group, November 2001 - March 2006
Account Supervisor - Brierley & Partners, September 2000 - November 2001
Marketing Manager - Hyatt International Inc, January 2000 - September 2000
Graduate Program, Integrated Marketing Communication, Northwestern University, August 1998 - December 1999
Account Executive - Harris & Love, Inc, March 1996 - August 1998
Organization /Membership Affiliation(s):
DAC IV, current Vice Chair " Florida Keys Community College, Chair, Board of Trustees ' Good Health Clinic director
Past director: Islamorada Chamber of Commerce & Visitors Center, Monroe County Education Foundation, Upper Keys Rotary
Club, Morada Way Arts & Cultural District
Leadership Monroe County, Class XVII I, Darden School of Business at UVa MBA 2014
12/6/2017
As the current Vice Chair, it would be a privilege to continue my years of service with the District IV Advisory Committee. Serving
as the advertising representative for three years, my fellow committee members elected me Vice Chair October 2017.
Following a 15 -year career in marketing strategy, I joined Centennial Bank as the marketing director in 2007. Over the last 11
years our Upper Keys deposit base grew nearly 200 %, and last summer I was named Market President. Working throughout the
County with business owners powering our economy and civic and non - profit organizations, I have unique insight and understand
both the differences between our five districts and the common denominators that we share.
Grateful to live in what I believe to be the most beautiful part of the Keys - Islamorada - since 2008 (my parents have had a house
here since 1993 - they live across the street from me). It makes me proud to be on the DAC IV, particularly after Irma, Islamorada
is down 69% - our little community is facing some difficult times. As a banker, I am intimately familiar with the ongoing economic
effects of the storm. Irma created opportunity in some places and destroyed it in others. 2018 will be a reset season for us as the
large majority of our resorts recover and rebuild. While difficult now, I have no doubt Islamorada's 2019 season will be
tremendous.
At Florida Keys Day in Tallahassee this year, we met with Ken Lawson, president and CEO of Visit Florida. I cited the four -penny
report declines - most notably Islamorada - and asked for help. With 48% of our rooms online, our bed tax suffers and our ability
to market ourselves when we are fully back will be hindered. With the decision last year to not roll capital funds into advertising,
would Visit Florida consider subsidizing advertising costs to bring us back to center as quickly as possible. While he made no
commitments, he did not say no. It's this kind of bold thinking that our DACs need now to shorten the recovery period and bring
people back to the Keys. Respectfully, I ask to be reappointed to the District IV Advisory Committee. Thank you.
"DAC meeting packets will be distributed electronically via email to the address you provided on page 2 of this application.
Please check the box below to opt out of this process and receive a paper packet in the mail:
If appointed to this position, I choose to opt out of receiving electronic meeting packets, and to receive
paper packets instead
Signature Stephanie Scuderi Date: 2/29/20 m , .
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APPLICATION TO BE RECEIVED NO LATER THAN 5:00 P.M., I Friday, March 2, 2018
IMPORTANT:
Applicant will be notified by phone or email that the application has been received by our office. If the
applicant does not receive notification, it is his/her responsibility to contact the TDC office to confirm receipt.
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
1201 White Street, Suite 102
Key West, Florida 33040
(305) 296 -1552 (telephone) /(305) 296 -0788 (fax)
12/6/2017