FY2015 11/18/2014DATE. December 18, 2014
TO: Lynda Stuart, Office Manager
Tourist Development Council
ATTN.- Kelly
Administrative Assistant
FROM: Lindsey Ballard, D.C.
At the November 18, 2014, Board of County Commissioner's meeting the Board granted approval and authorized
execution of the following items:
Item G1 Agreement with Lower Keys Chamber of Commerce, Inc. covering Underwater Music
Festival, 31 st Annual in July 2015 in an amount not to exceed $15,000, DAC II, FY 2015 Event
Resources.
Item G2 Agreement with Florida Powerboat Club, Inc. covering Key West Air - Land -Sea Poker
Run 2015, 2nd Annual in May 2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event
Resources.
Item G3 Agreement with Hemingway Sunset Run Inc. covering Hemingway 5K Sunset Run &
Paddleboard Race in July 2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G4 Turnkey Event Agreement with Hall of Fame Committee of UM, Inc. covering
University of Miami Sports Hall of Fame Celebrity Dolphin Tournament in June 2015 in an amount not
to exceed $40,000, DAC IV, FY 2015 Event Resources.
Item G5 Turnkey Event Agreement with Bauer Restaurant, Inc. covering Key West Songwriters
Festival in May 2015 in an amount not to exceed $120,000, DAC 1, FY 2015 Event Resources.
Item G6 Agreement with Key Largo Merchants Association, Inc. covering Key Largo's Original
Music Festival in May 2015 in an amount not to exceed $25,000, DAC V, FY 2015 Event Resources.
Item G7 Agreement with Key West Business Guild, Inc. covering Kamp Key West 2015 in May
2015 in an amount not to exceed $10,000, DAC 1, FY 2015 Event Resources.
Item G8 Agreement with Key West Business Guild, Inc. covering Key West Pride 2015 in June
2015 in an amount not to exceed $25,000, DAC 1, FY 2015 Event Resources.
500 Whitehead Street Suite 101, PO Box 1980, Key West, FL 33040 Phone: 305 - 295 -3130 Fax. 305 -295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305- 289 -6027 Fax: 305 - 289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax: 305 - 852 -7146
Item G9 Agreement with Florida Keys Community College and the Letters "FKCC" covering
FKCC Swim Around Key West in June- September 2015 in an amount not to exceed $10,000, DAC I,
FY 2015 Event Resources.
Item G10 Agreement with Key West Business Guild, Inc. covering WomenFest Key West 2015 in
September 2015 in an amount not to exceed $35,000, DAC I, FY 2015 Event Resources.
Item G11 Agreement with Key West Business Guild, Inc. covering Tropical Heat 2015 in August
2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G12 Agreement with New Orleans House of Key West, Inc. covering New Year's Eve Shoe
Drop in December 2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G13 Agreement with Mote Marine Laboratory, Inc. covering Florida Keys Ocean Festival &
Waterfront Craft Show in April 2015 in an amount not to exceed $10,000, DAC I FY 2015 Event
Resources.
Item G14 Agreement with Phil Peterson's Key West Poker Run, L.L.C. covering Phil Peterson's
43rd Key West Poker Run in September 2015 in an amount not to exceed $120,000, (DAC I = $75,000,
DAC II = $15,000, DAC III = $20,000, DAC IV = $10,000), FY 2015 Event Resources.
Item G15 Agreement with Mel Fisher Days, Inc. covering Mel Fisher Days in July 2015 in an
amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G16 Agreement with Key West Business,Guild, Inc. covering Hot Pink Holidays! 2015 in
December 2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G17 Agreement with High Five Dragon Boat, LLC covering Battle in the Bay Dragon Boat
Festival in May 2015 in an amount not to exceed $10,000, DAC III, FY 2015 Event Resources.
Item G18 Turnkey Event Agreement with Super Boat International Productions, Inc. covering Key
West World Championship Race in November 2015 in an amount not to exceed $120,000, DAC I, FY
2015 Event Resources.
Item G19 Agreement with Lazy Lakes, LLC covering Keystock Music Festival in May 2015 in an
amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G20 Agreement with Key West Film Festival Corporation covering Key West Film Festival
in November 2015 in an amount not to exceed $25,000, DAC I, FY 2015 Event Resources.
Item G21 Agreement with The Florida Keys History of Diving Museum, Inc. to fund the Education
on Exhibit: History of Diving Museum Enhancements project in an amount not to exceed $29,729, DAC
IV, FY 2015 Capital Resources.
Item G22 Agreement with Key West Cultural Preservation Society, Inc. covering Sunset
Celebration Welcomes the Tall Ships in May -June 2015 in an amount not to exceed $10,000, DAC I, FY
2015 Event Resources.
Item G23 Agreement with Exclusive Sports Marketing, Inc. of Florida covering Key West
Halloween Half Marathon & 5K in October 2015 in an amount not to exceed $10,000, DAC I, FY 2015
Event Resources.
500 Whitehead Street Suite 101, PO Box 1980, Key West, FL 33040 Phone: 305 - 295 -3130 Fax: 305- 295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305- 289 -6027 Fax: 305 - 289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax: 305 - 852 -7146
Item G24 Agreement with The Coral Restoration Foundation, Inc. to fund Staghorn and Elkhorn
Coral Reef Restoration in an amount not to exceed $41,300, DAC IV, FY 2015 Capital Resources.
Item G25 Agreement with Florida Keys History and Discovery Foundation, Inc. to fund the Keys
History & Discovery Center Theater and Permanent Exhibits Additions in an amount not to exceed
$164,000, DAC IV, FY 2015 Capital Resources.
Item G26 Agreement with Islamorada Village of Islands to fund the New Playground Equipment
for Founders Park project in an amount not to exceed $31,027, DAC IV, FY 2015 Capital Resources.
Item G27 Agreement with Theme Runs, Inc. covering Heroes and Villains 5K in October 2015 in
an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G28 Turnkey Event Agreement with Key West Tourist Development Association, Inc.
covering Fantasy Fest in October - November 2015 in an amount not to exceed $140,000, (DAC I =
$120,000, DAC II = $20,000), FY 2015 Event Resources.
Item G29 Agreement with Key West Tourist Development Association, Inc. covering Fantasy Fest
in October - November 2015 in an amount not to exceed $30,000, DAC III, FY 2015 Event Resources.
Item G30 Agreement with Sunrise Rotary Foundation of Key West, Inc. covering Key West
Brewfest in August- September 2015 in an amount not to exceed $17,000, DAC I, FY 2015 Event
Resources.
Item G32 Agreement with Lazy Dog Adventures, LLC covering Key West Paddleboard Classic in
April -May 2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G33 Agreement with Jolly Roger Publishing, LLC covering Upper Keys Reef Crawl in
August 2015 in an amount not to exceed $20,000, (DAC IV = $10,000, DAC V = $10,000), FY 2015
Event Resources.
Item G34 Agreement with Bahama Village Goombay Festival, Inc. covering Goombay in October
2015 in an amount not to exceed $10,000, DAC I, FY 2015 Event Resources.
Item G35 Agreement with The Lodging Association of the Florida Keys and Key West, Inc.
covering Key West Holiday Fest in December 2015 in an amount not to exceed $25,000, DAC I, FY
2015 Event Resources.
Item G36 Assignment of a Destination Event Funding Agreement for the Key West Holiday Fest in
December 2014 from Key West Innkeeper's Association, Inc. to The Lodging Association of the Florida
Keys and Key West, Inc.
Attached is a duplicate original of the above mentioned for your handling. Should you have any
questions, please feel free to contact our office. Thank you.
CC: County Attorney (Electronic Copy)
Finance (Electronic Copy)
File
500 Whitehead Street Suite 101, PO Box 1980, Key West, FL 33040 Phone: 305 - 295 -3130 Fax: 305 - 295 -3663
3117 Overseas Highway, Marathon, FL 33050 Phone: 305 - 289 -5027 Fax: 305 -289 -6025
88820 Overseas Highway, Plantation Key, FL 33070 Phone: 852 -7145 Fax. 305- 852 -7146
+ a,
- Destination Event Agreement
THIS Agreement is made. and entered - into. by: and between Monroe County, Florida, a political .
subdivision of the St of . Florida. (Co nty), and Lower Keys.. Chamber of Commerce, Inc: (Event
,
Contractor) on this day of �� � , 2014.
WITNESSETH:.
In, consideration of the mutual covenants contained herein, the parties agree as follows:
1-. The County agrees to pay up to $15 (Fifteen Thousand Dollars — Monroe County
Tourist Development Council TDC District 11 Funding Allocation) effective. Octo ber 15 for the 31s
Annual Underwater Music Festival in July 2015, from - tourist development tax funds (see.Exhibit C).
Of this amount, no more „than 1.0 or $1,500 _of the total allocated funds shall be
advertising media costs: attributable to in- county placement. The general non- allocated section of an
event budget - shall not .exceed 15 of the:. total budget. and may'. be utilized for unforeseen
permissible expenditures land _for those budget li that may require additional funds. No
amendments shall be made to Exhibit C after approval of contract. A list .of Acceptable Event
Marketing Expenses is attached to the agreement as Exhibit A.
.. .... . .... .
2. Scope of. Services The Event Contractor agrees to. provide the County with an event as
specified below:
a). A two. (2) day :event .to include an evening reception and an. underwater music at
Looe Key Reef.
3. Event Budget: Exhibit C attached hereto shall be reviewed and approved by the TDC
Agencies of record.
A Invoicing Event Contractor agrees- to submit all invoices -and support documentation as
required by- the County's Finance Department rules and policies. no- -later than September 29, 2015
unless the date of the even is amended upon approval of the Advisory Committee. and. TDC D irector.
Event Contractor shall .not - be reimbursed nor will Event Contractor's vendors be paid. directly .for any
invoices. - received by County..after September L 29,. 2015 unless the .date of the event is amended
upon: approval of the Advisory Committee and.TDC Director,. and the. County shall :not be obligated to
pay, for-.any services- provided by Event Contractor: under this agreement if documentation as. noted
above..is not received on or.before.this reimbursement deadline.date. To be eligible for reimbursement,
the request for reimbursement and - supporting documents (checks, invoices,. credit .card statements,
bank statements, -etc:) must show -that the items were paid for directly by the same entity. named on the_
contract With the County. For cla rificatio n on reimbursements, please refer to :the.reimburSement packet
provided to you upon execution of your funding agreement.
5. Expiration of Agreement This agreement expires _September 29, 2016 unless the :date.of:
the event is amended upon approval of the Advisory Committee and TDC Director and the County shall
Event Name:. Underwater Music Festival, 31 Annual
Destination Event: FY 2015
Contract ID #: 1429
1
MP /LS 4/14
not . be obligated to pay for any services .,provided by Event - Contractor under this. agreement if
documentation as noted above is not received on or before this reimbursement deadline date.
. . 6. Duties of Event Contractor Event Contractor shall :provide- promotion and related services
as described in paragraph 2 — Scope of. - Services, and outlined in Exhibit C (Event :Budget). All
advertising and public relations services or supervision of advertising and public _relations will be
provided through the contracted agencies of the TDC and County.
7'. Accounting and Records Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after -the event and shall permit County and its agents
and employees access to said records at: reasonable .times.
.8. Modification The event name, time & date of the event and Schedule of Activities may
be amended upon written approval of the Advisory Committee. and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory . Committee, TDC and the County.
-9. Reimbursement to County Event. Contractor shall reimburse County for any, amount of
funds expended by County in connection. with an event. which does not occur as a result of any act. or
omission by Event Contractor.
10. Breach and Penalties The parties agree to full performance of the covenants contained in
this. agreement, and the County reserves the right at its discretion, provided such breach is material, to
-terminate this agreement for-any .misfeasance, malfeasance or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
11. Non. Occurrence of Event The Event Contractor_ shall give written notice to the TDC. if it is-
found necessary to cancel an event.. The notice shall contain the reason for the cancellation. If the
-event does. not take place, for any reason under control of .Event Contractor except for those reasons in
paragraph 21, then. Event:Contractor agrees to refund.to the County any amounts already paid to them
under this agreement, and _relieve the County from any further payments. .
.12. Claims and Venue Event Contractor agrees to .notify County immediately of any claims,
suits or action made against:the Event Contractor that is related'to the activity under this agreement, and
will cooperate with County in the investigation arising as a. result of any action, suit or claim related to
this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws
of the :State of Florida in the 16 Judicial _Circuit for Monroe County; venue shall be in Monroe County,
Florida.
13. Indemnification and. Hold - Harmless The Event Contractor .covenants and agrees to
indemnify and hold. harmless and - defend Monroe. County, its officers, .employees and agents- including
the TDC and Visit Florida Keys from any and all claims for bodily injury (including death), personal injury
and property damage (including property owned by Monroe County) and any other losses,. damages,
and expenses (including attorney's fees) which. arise out of, in connection or by reason of the
services ,provided by Event Contractor, or other activities and funding associated with this agre ement,
except those losses or damages caused by County or its agents.
Event Name:. Underwater. Music Festival, 31 Annual
Destination Event: FY 2015
Contract - ID #: 1429
MP /LS 4/14 -
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14. Permits The Event Contractor. will secure all required permits,:licenses and shall:pay all
appropriate business taxes:
15. Taxes The County.: and TDC are exempt from Federal Excise and State of Florida Sales
Tax:
16. Finance Charges The County and. TDC shall not.be responsible, for. any finance charges:
17. � Relation of County/TDC It is- the intent of the parties hereto that the Event Contractor
shall be legally, considered as an independent -Event Contractor and. that neither it nor its employees
shall; . under any circumstances, be considered employees, servants - or agents of the :County. and TDC
and the. County- and TDC - shall at no. time be legally responsible for any negligence on the part of said
Event. Contractor, its employees or agents, resulting - in either bodily. or personal injury or property
damage to any individual, firm or corporation:
.18. Disclosure The Event Contractor shall be required to list any or all potential: conflicts of
interest, as defined .by Florida Statutes Chapter 112 and Monroe County .Code. .The Event Contractor
shall-disclose to.the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
- direct- or in :involvi any client's interest .which may .conflict with the interest.: of the County and
TDC.
19. Assignment The Event Contractor shall not assign, transfer-, convey, sublet or otherwise
dispose of :this, agreement, or of any or all. of z its rights., title or interest therein, or. his or :its power to
execute - such. agreement to any person,. company or corporation without prior consent of the County..:
20. Compliance with Laws Nondiscrimination The Event Contractor. shall comply with all
Local, State -and Federal laws, regulations and ordinances applicable to the work or payment for work
thereof, and -shall not .discriminate on the grounds of race, color; .religion, sex, age or - national. origin in
the .performance of work under -this : agreement. This agreement shall be subject to all Local, : State and
Federal.laws and regulations and ordinances.
21. Force Majeure The Event Contractor shall not be liable for delay.in performance or failure
to perform in - whole or in part, the services due Ahe occurrence of any contingency beyond: its control
or the control of any of its subcontractors or suppliers, including .labor dispute .strike; labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection,. sabotage, . riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire; explosion, storm, flood,.
drought or other:act of God, a ct of any: governmental authority,, jurisdictional action, or insufficient supply
of fuel, electricity, or materials or supplies; or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any'such delay or failure shall not
constitute a - breach of the agreement. Upon demand :of TDC - or County, the Event Contractor must
furnish :evidence of the causes :of such delay or failure.: County shall not pay for any services, or
activities; promotional or otherwise, connected with an event produced after the date(s) described in
paragraph 1 and Scope of Services.
22. Governing L awM enue This agreement shall be governed b y and construed in
- accordance with the laws of the State of Florida applicable .to contracts made and to be performed
Event Name_ :.Underwater Music Festival 31st Annual
Destination Event: FY 2015:
Contract ID #: 1429
MP /LS 4/14
3.
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or - interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the - appropriate court or before . the appropriate administrative body in Monroe County, Florida.
This agreement shall not be subject to arbitration.
23. Security Protection The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for.this purpose.
24. Media Rights The TDC � shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, - television, sound, video or film production -, and still
photographs, paid by the TDC -and County, and produced by the TDC agencies of record.
25. Logo Logo Usage guidelines are attached to- this contract as' Exhibit B. All
promotional literature and display advertising must display the "Big Pine and Florida's Lower Keys"
logo /trademark (as per attached logo sample). This= logo /trademark was adopted by the TDC and
County in April; 2010.
26. Severability If any provision of this agreement shall be held by a court of. competent
jurisdiction to - be invalid or unenforceable, the remaining provisions shall -not be affected th ereby; and
each provision of this agreement shall be -valid and enforceable to the fullest extent permitted by law.
27. Authority Each of the signatories for the. Event Contractor below certifies and warrants
that: a). the Event. Contractor's name in the agreement is the full name as designated. in its corporate
charter, and b) they are empowered to act and execute the agreement.for the.Event Contractor and c)
this agreement has.been approved by the Event ..Contractor's governing board. .
28. Ethics Clause The Event Contractor warrants . that it has not employed, :retained or
otherwise had-act on its behalf, any former County office or employee in violation of Section 2 or
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of- Ordinance No. 10 -.
1990. For breach or violation. of:the provision the. County - may, at its discretion terminate this agreement. .
without liability -and may also, at its its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of -any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
29. Public Entities Crimes A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in. Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor, list.
30. - " Laws and Regulations Any and all services, :materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
Event Name:. Underwater Music Festival, 31 Annual
Destination Event: FY 2015
Contract ID #: 1429
MP /LS 4/14
4
s
31 Termination of Agreement County may terminate this agreement. without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than
sixty (60) days. prior to the - event and may, terminate for breach upon providing to Event Contractor,
through its officer,.agent or representative notice: at least seven. (7)' days prior,to.the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered delivered by nationaf
courier with proof of..delivery, or, by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
32. Notice Any notice required or permitted under this agreement shall. be in writing and hand
delivered, - emailed or- mailed., postage prepaid, to the other party by certified mail, returned receipt
requested to.the following:
For Grantee: Susan K. Miller
Lower Keys Chamber of Commerce, Inc.
PO Box 430511
Big Pine Key, FL 33043-:, -
For Grantor: Maxine Pacini-
.. Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL.33040
And
Christine Limbert- Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 A 026
33. Miscellaneous As used, herein, the terms "contract" and "agreement" .shall be read
interchangeably.
34. Entire Agreement : The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
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Event Name:. Underwater Music_. Festival, 3.1s Annual
Destination Event: FY 2015
Contract ID #: 1429
5.
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EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed . below may be included in the proposed budget. A general .non- allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed .in this section. There cannot be more than a 10% deviation from the approved line item
budget: The following are the only acceptable expenses:
Media Placement & Production Costs Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, website links .pre roll
video, banners, mobile and email blasts. Digital advertising links may go to the event website. The TDC
Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio
advertising does not require the logo but all radio announcements must say "Brought to you by the
Monroe County Tourist Development Council ". No more than 10% of the total allocated funds shall be
expended on advertising media costs attributable to in- county placement.
Promotional Signs Posters and banners (hanging and displayed outdoors). -
Promotional Items T -shirts and hats *.
*Sales /Resale of TDC funded .items: Items funded, - including creative and - resulting work product, by
the BOCC/TDC, in with Florida Public Records Law, are owned by the.BOCC/TDC and as
such may not be sold.
Direct Mail Promotions Brochures, postcards and pamphlets including postage /shipping. This is a
direct mail promotional brochure /postcard /pamphlet utilized for pre -event advertising.
Programs: TDC will pay up to fifty percent (50 %) of the cost of production and printing of an event
program. showing scheduled activities and information on the event, as outlined in contract budget.
Public Relations MR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public: service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and /or a professional public relations agency shall be acceptable -
In -House Production: In -house production of. any .permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement:. TDC will only consider reimbursement: of permissible :marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name: Underwater Music Festival, 31 Annual
Destination Event: FY 2015
Contract ID #: 1429
MP /LS 4/14
7
_ I
EXHIBIT B
Logo /Acknowledgement Usage Guidelines For District II Destination Events
L;oior aas Tour (4) color processing printing
Black & white ads shall include. the Florida Keys and Key West logo in high resolution.
Use - on all printed material as .listed under the Acceptable Event Marketing Expenses,list .
TV: logo must appear at the conclusion of
Hats and t= shirts:. must -carry the "Big. Pine and Florida's Lower Keys.' Out- of.-County logo
Radio Advertising: No logo is required. All- radio - announcements must say "Brought to -you by the
.Monroe County Tourist Development Council"
In- County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on .in- county print newspaper and magazine ads, brochures, postcards, pamphlets, .programs, posters,
banners (hanging and- displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
.Monroe County Tourist Development Council ". To seek approval, clarification _and /or logo in electronic
format, (eps or jpg file), contact Ashley Miller or . John I Underwood with Tinsley Advertising. at 305 -856-
6060.
I g me K e y dnd Florldd
s Lower Keys
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of- County Logo
The logo below that does NOT include the "Monroe County.Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites website links, pre roll video, banners, mobile and email
blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development
Council ": To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Ashley
B Miller or John Underwood at Tinsley Advertising -at 305- 856 -6060.
B: i one eY
and Florida's Lower Keys
Event Name: Underwater Music Festival, 31st Annual
Destination Event: FY 2015
Contract ID #: 1429
W
EXHIBIT C'
DESTINATION EVENT BUDGET - FISCAL YEAR 2015
Applicant. is advised prior to. completing this budget -to refer to - Exhibit A of the : .Sample
Contract showing the Allowable, Marketing Expenses This can be found - online at:
http:// www. monroecounty- fl. gov /DocumentCenter /HomeNiew/7673
THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT C) AFTER BOCC APPROVAL OF AGREEMENT
Underwater Music Festival, 31 St Annual
EVENT NAME.
MEDIA PLACEMENT & PRODUCTION COST: $8;050
PROMOTIONAL SIGNS: $100 .
PROMOTIONAL ITEMS: $700.
DIRECT MAIL PROMOTIONS: .
PROGRAMS
PUBLIC RELATIONS: $5,500
*GENERAL.NON- ALLOCATED: $6501,
TOTAL-. $15,000
*The General Non-Al located. line item should not exceed 15% of the total funding allocation, and may:
only be utilized for acceptable event marketing expenses (see Exhibit A of application)..
.Actual- expenditures -may deviate no more than 10 %o from the budgeted line items noted above..
TDC.will only - consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business,. organization or the facility:
The County shall pay no more than 10% of the total allocated. funds on advertising_ media costs
attributable to in- county placement.