FY2015 11/18/2014Destination Event Agreement
THIS Agreement is made and entered into - by and between Monroe County,. Florida, a' political
subdivision of the State. of Florida.(Cpunty), ond, The LQdgin Association of the Florida Keys and
Key West, Inc. ( , Event Contractor) on this �7 -- day of f`�G' , 2014.
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as follows:
1.. The County agrees to pay up to $25;000 (Twenty -five Thousand Dollars - Monroe :County
Tourist Development Council (TDC) District I Funding Allocation) effective October 17, 2014 for Key
West Holiday Fest in December 2015, from tourist development tax` funds (see Exhibit C).. Of this
amount, no more than. 10% or $2,500 of the total allocated_ funds be expended-on - advertising
media costs attributable. -to 'in- county. - placement. The general non - allocated. section - of an. event
budget shall -not exceed 15% of the total budget and .may be utilized for unforeseen permissible
expenditures and for those ' budget lines ' that. may require additional funds. No amendments
shalt be made to Exhibit C after .approval of agreement. A list of Acceptable Event Marketing
Expenses is attached to the agreement as Exhibit A..
2. Scope of Services The Event Contractor agrees to provide the County with an event as
specified. below:.
a). An eighteen (18) day event to include Lighting of the Harbor Walk; Holiday Historic Inn
Tour; Lighted Boat Parade; and a:series of other holiday- themed events.
3. Event Budget: Exhibit C attached hereto shall be reviewed and approve by the TDC
Agencies of record.
4. Invoicing Event Contractor agrees to submit all invoices and support documentation as
required by the County's Finance Department rules and policies no later than February 29, 2016 unless
the date of the event is amended upon approval of the Advisory Committee and TDC Director. Event
Contractor shall not be reimbursed nor. will Event Contractor's vendors be paid directly for any invoices
received by the County after February 29, 2016 .unless the date of the event is amended upon approval
of the Advisory. Comm ittee =and TDC Director, and the County shall not be obligated to pay for any
services provided by Event. Contractor under this agreement if documentation as noted above is. not
received- on or before . this'reimbursement. deadline date. To be, eligible for reimbursement, the request.
for reimbursement and supporting documents (checks, invoices, credit card statements, bank
statements, etc.) must show .that the items were paid for directly by the same entity named on the
contract with -the County. For clarification. on reimbursements, please refer to the reimbursement packet .
provided to:you upon execution of your funding agreement.
5. Expiration of Agreement This agreement expires on February 29, 2016 unless the date
of. the event is amended. upon approval of the Advisory Committee and TDC Director and the .County
shall not be obligated to pay for any services provided by Event- Contractor under this agreement if
documentation -as noted above is.not received on or before. this reimbursement deadline date.
Event Name: Key West Holiday Fest
Destination Event:. FY 2015
Contract ID #: 1475
1
6. Duties of Event Contractor Event Contractor shall provide promotion -and related services
as described in paragraph 2 - Scope of Services, and . outlined in Exhibit C (Event Budget). All
advertising and public relations .services or supervision .of - advertising. and public relations will be
provided through the contracted agencies:of the TDC and County.
7. Accounting and Records Event Contractor shall maintain records pursuant to. generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
8. Modification The event name, time & date of -the event. and Schedule.of Activities -maybe
amended -upon written approval :of the.Advisory Committee..and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory Committee, TDC and the County.
9. Reimbursement to County - Event Contractor shall reimburse County for any amount. of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor..
10. . Breach and Penalties The parties agree to.full performance of the covenants contained in
this agreement, and. the County reserves. the : right at- its discretion, provided. such breach is :material, "to
terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor:
11. Non Occurrence of Event The Event Contractor shall give written notice - to the -TDC if it is
found necessary to cancel an event. The notice shall contain -the reason. for the cancellation. If the
event does not take place:for any reason under control of Event Contractor except for those reasons in
paragraph 21 Event Contractor agrees to refund to the County. any amounts already paid to them
under this agreement, and relieve the County from - any further payments.
12... Claims and Venue - Event Contractor agrees to :notify County. immediately of any claims,
suits -or action made against the :Event Contractor that is related -to the - activity under.this agreement, and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to
this agreement. Any legal proceedings arising out of this" agreement shall be in accordance with the. laws
of the :State of Florida in the 16t - Judicial Circuit-for Monroe County; venue shall be in Monroe County,
Florida.
13. Indemnification and . Hold Harmless The. Event Contractor covenants and. agrees to
Indemnify and hold_ harmless and defend Monroe County,- its officers,- employees and. agents including
the TDG and Visit Florida Keys from any and all claims for bodily injury (including death), personal injury
and .property damage (including property owned by Monroe County). and any other losses, damages,
and expenses (including attorney's .fees) which -arise out of, in. connection with . or by reason of the
services provided by Event . Contractor, or other- activities and funding associated -with ahis agreement,
except those losses or damages caused by County or its agents..
14. Permits The Event Contractor will secure all required permits, licenses and shall, pay all
appropriate business taxes.
Event Name: Key West Holiday Fest
Destination Event: FY.2015
Contract ID #: 1475
2.
15. Taxes : The County and. TDC are. exempt from Federal. Excise_ and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. .
16. Finance Charges The County and. TDC shall not - be responsible for any finance charges.
-17. Relation of County/TDC It is the intent of the parties hereto that the :Event Contractor
shall be legally. considered as an independent Event Contractor and that neither it nor its employees
shall; under any circumstances, -'be considered employees, servants or agents of the County and TDC
and the County.-and TDC shall at. no time be. legally responsible for any negligence on part of said
.Event' Contractor; its employees or agents, resulting. in either bodily or personal injury or property
damage to any individual, firm or corporation..
.18. Disclosure The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 1.12 and. Monroe County Code. The Event Contractor
shall disclose to the County. and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
19... Assignment The Event. Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its rights, title or interest therein; or his or its power to
execute such agreement to any person, company or corporation without prior - consent of the County.
20 Compliance with Laws -:Nondiscrimination The Event_ Contractor; shall comply with all
Local,. State and Federal laws, regulations and ordinances applicable to the work or payment for work
thereof, and shall not discriminate on the grounds of race, color, religion, sex, age or national origin in
the performance: of work under this agreement. This agreement - shall be subject Wall Local, State and
Federal -laws, regulations and ordinances.
21.. Force Maieure The Event Contractor shall not be liable - for . delay in performance or failure
to perform in whole or.in. part,. the services due to the :occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, -explosion, storm, flood,
drought or other act of God, act of any governmental authority; jurisdictional action, or insufficient supply
of fuel, elect_ ricity, or materials or supplies, or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a. breach of the agreement; Upon demand of TDC or County, the Event Contractor must
furnish evidence of the causes of such delay or failure. County shall not pay for any services or
activities, promotional or otherwise, - connected with an event, produced after the date(s) described in
paragraph 1: and Scope -of Services.
22. Governing LawNenue This agreement. shall be governed - by. and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the In the event that.any cause of action or administrative proceeding is instituted for.
the enforcement or - interpretation of the agreement,. the - County and Event Contractor agree that venue
shall lie. in the appropriate court or before the appropriate administrative body. in Monroe - County, Florida.
This agreement shall not. be subject to arbitration.
Event Name: Key West Holiday Fest. .
Destination- Event:. FY 2015
Contract ID #: 1475
3.
23. Security Protection The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
24. Media Rights The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
25. Logo Logo Usage guidelines are attached to this agreement as Exhibit B. All
promotional literature and display advertising must display the "Key West — Close to Perfect - Far From
Normal" logo /trademark (as per attached logo sample). This logo /trademark was adopted by the TDC
and County in April, 2010.
26. Severability If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions. shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
27. Authority Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name as designated in_ its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and, c)
this agreement has been approved by the Event Contractor's governing board.
28. Ethics Clause The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 or
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount- of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
29. Public Entities Crimes A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided. in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
30. Laws and - Regulations Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
. 31. Termination of Agreement County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
Event Name: Key West Holiday Fest
Destination. Event: FY 2015
Contract ID #: 1475
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courier with proof of delivery, or by U.S. mail upon verified receipt or upon, the date of .refusal or .non-
acceptance of delivery.
32.. Notice :: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed postage prepaid,- to the other party by certified - mail, returned receipt
requested to the following:
For Grantee: Jodi: Weinhofer
The Lodging Association of the Florida Keys and Key West, Inc.
818 White Street, Suite 8
Key.West, FL 33040
For Grantor:, Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And .
Christine Limbert- Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
33. . Miscellaneous : As used, herein, the terms "contract" and "agreement" shall be read
interchangeably..
34. Entire. Agreement The. parties agree that the agreement. above constitutes the entire
agreement between the County and Event Contractor.
REMAINDER OF PAGE INTENTIONALLY LEFT BLANK
Event Name: Key West Holiday Fest
Destination Event: FY 2015
Contract ID #: 1475
5
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EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non - allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. There cannot be more than a 10% deviation from the approved line item
budget. The following are the only acceptable expenses:
Media Placement & Production Cos_ ts : Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Digital advertising links may go to the event website. The TDC
Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio
advertising does not require the logo but all radio. announcements must say "Brought to you by the
Monroe County Tourist Development Council ". No more than .10% of the total allocated funds shall be
expended on advertising media costs attributable to in- county placement.
Promotional Signs Posters and banners (hanging and displayed outdoors).
Promotional Items: T -shirts and hats *.
*Sales /Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC; in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions Brochures, postcards and pamphlets including postage /shipping. This is a
direct mail promotional brochure /postcard /pamphlet utilized for pre -event advertising.
Programs: TDC will pay up to fifty percent (50 %) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined in contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and /or a professional public relations agency shall be acceptable.
In -House Production: In- house- production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the, regular programming of a business, organization
or the facility.
Amendments to= Contract Budgets: No - amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name: Key West Holiday Fest
Destination Event: FY 2015
Contract ID #: 1475
VA
EXHIBIT B
Logo /Acknowledgement Usage Guidelines For District I Destination Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and. Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must carry the "The Florida Keys & Key West Out -of- County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In- County- Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council ". To seek approval, clarification and /or logo in electronic
format (eps or jpg file), contact Ashley Miller or John Underwood with Tinsley Advertising - at 305 -856-
6060.
.The Florida Keys
Key\Y/est
Close To Perfect - Far From Normal
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of- County Logo
The. logo below that does NOT include the "Monroe County Tourist Development Council' designation is
to be utilized in out -of- County newspapers and magazines, brochures, postcards, pamphlets, programs,
posters, and digital advertising on websites, website links, pre roll video, banners, mobile and email
blasts. Radio commercials should include "Brought to.you by The Monroe.County Tourist Development
Council ". To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Ashley
Miller or John Underwood at Tinsley Advertising at 305 - 856 - 6060.
The Florida Keys
Key'Vest
Close To Per f ect - Far From Normal
Event Name: Key West Holiday Fest
Destination Event: FY 2015
Contract ID #: 1475
I:l
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2015
Applicant is - advised prior - to completing- this budget, to refer to Exhibit A of the .Sample
Contract showing the - Allowable. Marketing Expenses.:- This can be found online .at:
http:// www. monroecounty- fl.gov /DodumentCenter /HomeNiew /7673
THERE WILL BE NO AMENDMENTS THIS BUDGET {EXHIBIT "C }-AFTER BOCC APPROVAL OF AGREEMENT
Key West Holiday Fest
EVENT NAME
MEDIA PLACEMENT & PRODUCTION -COST:
$17,750
PROMOTIONAL SIGNS:
$800
PROMOTIONAL ITEMS:
DIRECT MAIL PROMOTIONS:
PROGRAMS
$1,200
PUBLIC RELATIONS:
$1,500
*GENERAL : NON- ALLOCATED:
$3,750
TOTAL
$25,000
*The General Non- Allocated line item should not exceed 1.5% of the total funding allocation, and may
only be utilized for acceptable event. marketing.expenses (see Exhibit A of application)..
Actual .expenditures may deviate no more than 10 % from the budgeted line items noted above..
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special-
event versus the regular programming of a business, .organization or the facility.
The. County shall pay no more than 10% of the total allocated funds on advertising media. costs
attributable to in- county placement.