FY2015 11/18/2014 AgreementDestination Event Agreement .
THIS Agreement is .made and entered into by and between Monroe County;. Florida,.a political -
subdivi on of th fate f Florida (County),, and Jolly: Roger Publishing, LLC (Event. Contractor) on
this � day of . 9= 2014.
WITNESSETH:
In consideration of the mutual covenants contained herein, the parties agree as:follows:
1.. The County - agrees to pay up to $20,00,0 (Twenty Thousand Dollars Monroe County
Tourist Development Council TDC District IV Funding Allocation = $10,000 and TDC District V,Funding
-Allocation $10,000).effective October 17 for Upper. Keys Reef Crawl in.August- 2015, from
tourist development tax funds (see Exhibit C). Of this amount, no more than 10% or of the -total
allocated funds shall be expended on advertising media costs attributable to _in-county placement. - . The
general non= allocated section of an event budget shall not exceed_ 15% of the total budget and
may utilized for. unforeseen permissible expenditures and for. those budget lines that may
require additional funds. No amendments shall be made to. Exhibit Crafter approval of contract.
.A list of Acceptable Event. Market! n 9 Expenses. is attached to the agreement: as Exhibit. A.
2. Scope of Services The Event Contractor. agrees to provide the County. with an event: as
specified below:.
a). A four (4) day event to include Reef Crawl Snorkeling,: Kayaking, Paddle Boarding, and Diving
Activities; Museum, Visits' Educational Seminars; Meet & .Greet; Twilight Dive; Breakfast; Lunch. and
Dinner Receptions; Sunset Dinner Cruise; Parting Message .Lunch.
3. Event Budget: Exhibit C .attached hereto shall. be. reviewed and approved. by the TDC
Agencies of
4: Invoicing Event Contractor . agrees to submit all invoices and support documentation as
required byAhe County's Finance Department rules and policies no later than October 30, 2015 unless
the date of the event is amended upon approval of the Advisory Committee and TDC Director.: Event
Contractor shall n ot be reimbursed nor will Event .Contractor's Vendors be paid directly for any invoices
received by the' ,County. after- October 30, 2015 unless the date -of the event is amended upon approval
of the Advisory Committee and TDC Director, and the County shall not be obligated to pay for any
services- provided by Event Contractor. under this agreement if .documentation as - noted . above is . not
received on or before this reimbursement 'dead line'- To be eligible for reimbursement, the request
- for reimbursement and supporting documents (checks, 'invoices, credit card statements,' bank
statements, etc.) must show that: the items were paid for directly by the same entity named on the
- .contract with the County:: For clarification on reimbursements,: please: refer to the reimbursement packet
provided to you upon execution of your funding. agreement.
5.. Expiration of Agreement This agreement expires on October. 30 - 2015 unless the date of
the event is amended upon approval of the Advisory Committee and TDC ,Director and the County shall
not . -be obligated .to pay for any :services - provided by Event Contractor under this agreement if
documentation as noted above .is. not received on Or this reimbursement deadline date.
Event Name: Upper Keys Reef Crawl
Destination Event:. FY 2015
Contract I D #:.1
1
6. Duties of -Event Contractor Event. Contractor shall provide, promotion and related services
as described in paragraph .2 - Scope of Services, and outlined in .Exhibit: C .(Event Budget). All
advertising. and public relations. services or supervision of advertising and public relations will be
provided through the contracted agencies of the TDC and County..
7. Accounting and Records Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event- and shall permit County and its agents
and employees. access- to said .records at reasonable times.
8._ Modification The event name, time & date of the event and Schedule of Activities may
be amended upon written approval of the Advisory Committee and TDC Director. Any changes to said
.contract other than stated above require - approval by the Advisory Committee, TDC and the County'.
9. Reimbursement to County Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a - result of any act or
omission by Event Contractor.
10. Breach and Penalties The parties agree to full: performance of - the covenants contained in
this agreement, and.the County reserves the right at its discretion, provided such.breach. is :material, .to
terminate this agreement for any misfeasance malfeasance - or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event. Contractor.
11. - Non Occurrence of Event The Event Contractor shall give written notice to the TDC if it is.
found necessary to cancel an event. The notice shall contain the reason for the cancellation.. If the
event does not take place for any reason- under control of Event Contractor except for those reasons in
Paragraph 21, then Event Contractor agrees to refund to the County any already paid to them
under this agreement, and relieve the County from any further payments.
12. Claims and Venue Event Contractor agrees to notify County immediately of any claims,
suits. or.action made against the Event Contractor that is related to the activity. under this- agreement, and
will :cooperate- with - County in the arising as a result of any action, suit or claim related to
this.agreement. Any legal proceedings. arising out of this agreement shall be in.accordance with the laws
of the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall- be in Monroe County,
Florida:
13. Indemnification and Hold ' Harmless The Event Contractor covenants and agrees to
indemnify and. hold harmless and defend Monroe .County,. its officers, employees. and agents including
the TDC and Visit Florida Keys from any and all claims, for bodily injury (including death), personal. injury -
and property damage (including property owned by Monroe County) and any other losses, damages,
and expenses (including attorney's -fees) which arise out of, in connection with, or by reason of the
services provided by .Event Contractor, or other activities and funding .associated with this agreement,
excerpt those losses or damages caused by County or its agents.
14. Permits The, Event Contractor will..secure all required permits, licenses and shall pay. all
appropriate business taxes.
Event .Name: Upper Keys Reef Crawl.. .
- Destination Event; FY 2015
Contract. I D #: 1453
2
15. Taxes The County and TDC. are exempt from Federal. Excise and State of Florida. Sales
Tax:
16... Finance Charges The County and_ TDC shall not:be responsible for any finance charges.
:17: . Relation of County/TDC It is the intent of the parties hereto that the - :Event .Contractor
shall. be legally. considered as an independent: Contractor and. that neither it nor its employees
shall, under any. circumstances be considered employees, servants or agents of the - County and 'TDC:
and the County and TDC shall at. no, time be legally responsible for any negligence on the part of said
Event ' Contractor,. its, employees or agents, resulting in .either bodily or personal injury or, property
- damage any individual, firm or corporation...
18. Disclosure The Event Contractor shall be required to list any or all potential conflicts of
interest; - as defined by Florida Statutes Chapter 1.12 and. Monroe County 'Code. The Event Contractor
shall disclose to the County: and TDC all actual or proposed. conflicts of interest, financial: or otherwise,
direct or indirect, involving. any client's interest which may conflict with the interest . of the County and
TDC.
19. Assignment ; The Event, Contractor shall -not, assign, transfer, : convey, sublet or otherwise
dispose of this- agreement, or- of any or all of its rights, title or interest therein, or his- or its power to
execute. such agreement to any person, company or corporation without prior consent of the.County.
20. Compliance with Laws..= Nondiscrimination -The Event Contractor shall: comply with alf
Local, State and Federal laws, regulations and ordinances I applicable to the work or payment for work
thereof, and shall not discriminate on the grounds of race, color., religion,. sex, age or national origin in
the performance of work under this agreement. This agreement shall be subject to all Local, State'and.
Federal laws and regulations and ordinances.
21. - Force Majeure The Event; Contractor shall not be. liable .for delay in performance or failure
to perform in whole or in: part, the services duo to the occurrence -of any contingency - beyond its control
o the control of any of - its subcontractors or suppliers, including labor dispute, strike, labor shortage; war
or act of war whether - an .actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God,.act of any governmental authority, jurisdictional action, or insufficient supply
of fuel electricity, or materials or supplies, or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and, delay, any such delay or failure shall not
constitute a. breach . of -the agreement. Upon demand of . TDC :or. County; the Event Contractor must
furnish evidence of the causes ' of such delay or failure. - County shall- not pay for any services or
activities, promotional or otherwise, .connected with an event. produced after the date(s) described in
paragraph 1: and Scope of Services.
:22. Governing LawNenue This agreement shall be governed- by and construed in
accordance, with the laws of the. State of Florida applicable to contracts made and to be performed
entirely in the State. 1n.the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor -agree that venue
shall lie. in -the appropriate court or before the appropriate administrative body in Monroe.County, Florida.
This agreement shall not be subject. to arbitration -..
Event Name: Upper Keys Reef Crawl,
Destination Event:. FY 2015
Contract ID #: 1453
3 .
23. Security Protection The-Event Contra_ ctor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
24. Media Rights The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever,- radio, television, sound, video or film production; and- still
photographs, paid by the TDC and County, and produced by'the TDC agencies of record.
25. Logo Logo Usage guidelines are attached to this contract as Exhibit B. All
promotional literature and display advertising must the "Florida Keys_& Key West Come As You .
Are" logo /trademark (as per attached logo sample). This logo /trademark was adopted by the TDC and
County in April, 2010. - -
26.: Severability If any provision of this agreement shall -be held by a court of competent,
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
27. Authority: Each of the signatories for the Event Contractor below certifies: and warrants
that: a) the Event Contractor's _name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and c)
this agreement has been approved by the Event. Contractor's governing board.
28. Ethics Clause The Event Contractor warrants that it has - not employed, retained or
otherwise had act on its behalf, any former County office or. employee in violation of Section 2 or
Ordinance No. 10= 1990 - or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement
without liability and may-also, at its discretion, deduct from the agreement -or purchase price,. or
otherwise recover, the full. amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
29. Public Entities Crimes -A person or affiliate who has been placed on the convicted vendor .
list following a conviction for public entity, crime -may not submit a bid on 'a contract to provide any, goods
or services to a ,public entity, may not submit a bid on a contract with a public entity for the- construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform .work as a contractor, supplier, subcontractor or consultant under,
a contract with any public entity; and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
30. Laws and Regulations Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
31. Termination of Agreement County may terminate . this agreement without cause by
providing written notice to Event Contractor, through. its officer, agent or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, notice . at least.seven.(7) days prior to the effective.date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
Event Name: Upper Keys Reef Crawl.
Destination Event: FY 2015
Contract I D #: 1453
4
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
32. Notice Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Grantee: James Sinkway
Jolly Roger Publishing, LLC
1711 Hwy 17 South
Surfside Beach, SC 29575
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040 -- - - - - _ -
And
Christine Limbert- Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 -1026
33.. Miscellaneous As used herein, the terms "contract' and "agreement" shall be read
interchangeably.
34. Entire Agreement The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
REMAINDER OF PAGE INTENTIONALLY LEFT BLANK
Event Name: Upper Keys Reef Crawl
Destination Event: FY 2015
Contract ID#: 1453
IN WITNESS WHEREOF, the PartiGs t9rlb have examded this ®gr®ement Me day and year first above
Written.
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Event Nam: Upper Kep Reef Crew
DwdnBMOn Event FY 2015
Contract IDW. 1453
MONROE COl1i ATTORNVY
APPROV >:: U A;; TO FORM :.
R IPA.t3C -6AI WS
ASSISTAbLI ATTOANEY
Date
EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below:may be included in the proposed budget. A general non- allocated
line item is not to exceed 15% of the total budget and can -only be - utilized for acceptable TDC. - marketing
items listed this .section. There cannot be more than a 10% deviation from the approved line item
budget. The following are the only acceptable expenses:
Media Placement & Production Costs Newspapers and magazines (inserts will also be considered),;
radio and TV. The TDC will pay for the following digital advertising on websites, website links; pre roll
video, banners, mobile and email .blasts. Digital advertising links may go to the event website. The TDC
Logo must be placed on all print, TV, websites, pre roll video, banners and email blasts. Radio
advertising does not require the logo but all radio announcements must say "Brought to you by the
Monroe County Tourist Development Council ". No more than 10% of the total allocated funds shall -be
expended on advertising media costs attributable to in- county placement.
Promotional Signs Posters and .banners (hanging and displayed outdoors).
Promotional Items T -shirts and hats *.
*Sales /Resale of TDC funded items: Items funded, including creative and resulting work product by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
- Direct Mail Promotions Brochures, postcards and . pamphlets including postage /shipping. This is a
direct mail promotional brochure/ postcard /pamphlet. utilized. for pre -event advertising.
Programs: TDC. Will pay : up to fifty percent (50 %) of the cost of production and printing of an event
program showing scheduled activities and information: on the event,.as- outlined in contract budget:
Public Relations WRI: Print and electronic public relations materials for distribution to media, such as,
but not limited to,- press releases, public service announcements;- photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and /or a professional public relations agency shall be acceptable.
In -House Production: In- house, production of. -any :permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider - reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name: Upper Keys Reef Crawl
Destination Event:. FY 2015
Contract I D #: 1453
.7
EXHIBIT B
Logo /Acknowledgement Usaae Guidelines For MultiDle District Destination Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must carry the "Florida Keys & Key West Come As You Are" - Out -of- County logo
Radio Advertisinci: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In- County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners- (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The -
Monroe County Tourist Development- Council ". To seek approval, clarification and /or logo in electronic
format (eps or jpg file), contact Ashley Miller or John Underwood with Tinsley Advertising at 305 -856-
6060.
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Out -of- County Lo90
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out -of- county newspapers and magazines, brochures _postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, banners, mobile and email
blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Development
Council ". To seek approval, clarification and /or logo in electronic format (_eps or jpg file), contact Ashley
Miller or John Underwood at Tinsley Advertising at 305 -856 -6060.
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Event Name: Upper Keys Reef Crawl
Destination Event: FY 2015
Contract ID #: 1453
0
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2015
Applicant. is advised - prior to. -- completing this budget to .refer to Exhibit A of the - Sample
Contract showing the - Allowable Marketing Expenses. This can be found online at:
hftp://www.monroecoUnty-fl.gov/DocumentCenter/HomeNiew/7673
THERE WILL BE NO AMENDMENTS TO-THIS BUDGET (EXHIBIT C) AFTER BOCC APPROVAL OF AGREEMENT
Upper Keys. Reef Crawl
EVENT NAME
MEDIA PLACEMENT &PRODUCTION COST:.
$1.2,.000
PROMOTIONAL SIGNS:
$900
PROMOTIONAL: ITEMS:
DIRECT MAIL PROMOTIONS:
$1,500.
PROGRAMS
PUBLIC RELATIONS:
. *GENERAL NON- ALLOCATED:.
.. $2,500
TOTAL
$20,000
* The General Allocated line item should not exceed 1.5 % of the total funding allocation, and may
only be utilized for acceptable event marketing.expenses (see Exhibit A of application)..
Actual expenditures may deviate no. more than 1.0% from the budgeted line items noted above. .
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The - County .shall pay no more than 10% of the total allocated funds on advertising. media. costs
attributable.to in- county placement.