Item E8BOARD OF COUNTY COMMISSIONERS
ounty of Monroe
Mayor David Rice, District 4:
Mayo
e Orl(la Ke - Pro Tern Sy via L Murp District S
Mayor 1 by, D'
Danny L. Kolhago, District 1
. - - George Neugent, District 2
Heather Carruthers, District 3
County Commission Mee
April :19, 2018 .
Agenda Item Number.: E.8
Agenda Item Summ #4046
: .ary
Revised Backup Day of.Meeting Added Option 2. Resolution and written explanation,.....
BULK ITEM:: No DEPARTMENT: Tourist Development Council
TIME APPROXIMATE::: STAFF CONTACT:. Maxine Pacini (305).296 71552
10:00 AlVI
AGENDA ITEM WORDING: Approval of:a Resolution -, of the Board of County Commissioners.
of Monroe County, Florida to authorize a percentage. of unallocated capital brick and mortar funding
from fiscal year 2018 to transfer to :fiscal year 201:9 advertising
:ITEM BACKGROUND: See attached:
DACs approved. same at their meetings of February 27 and 28 2018
TDC approved: same at their meeting.of March 14;2018:
w.
PREVIOUS RELEVANT BOCC. ACTION: q -
CONTRACT /AGREEMENT CHANGES:
:STAFF RECOMMENDATION: Approval
.. .
DOCUMENTATION: ,
w.
Item:Backup For FY 18' Unallocated Capital to FY 19 Advertising: Resolution
Written.explanationOptioin:2 For Transfer. of Capital Funding, to .Advertising
..... . ......... ....... . .........
OPTION:2 Resolution Re Unallocated Capital modified :4 17 18 (WITH EDITS)
OPTION- 2. Resolution.Re Unallocated Capital modified 4 1.7 1,8.- (CLEAN VERSION).,
- FINANCIAL IMPACT: :..
Budgeted:
Source of Funds: TDC
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
ItiWAIX4• /DI III 3'M
Maxine Pacini
Christine Limbert
Budget and Finance
Maria Slavik
Kathy Peters
Board of County Commissioners
Completed
03/28/2018 10:35 AM
Completed
04/02/2018 12:21 PM
Completed
04/02/2018 2:09 PM
Completed
04/02/2018 2:39 PM
Completed
04/03/2018 1:40 PM
Pending
04/19/2018 9:00 AM
DATE: March: 2018 - . .
TO: Monroe County; Board of County Commissioners.: - - ::.
_. .. .....
FROM: Stacey Mitchell, TDC Marketing Director „
RE: :.Consideration -and: Action re:: FY.18 :Unallocated Capital Resources
The Board of County Commissioners (BOCC)'at their meeting of.April 12 201.7: moved approval of.a
- - resolution stating that. Brick and Mortar Capital unallocated funds should stay - in Brick and Mortar'Capital:
accounts, unless; the DAC and TDC: make a special: request to the BOCC to roll over those funds — a copy: :..
of this is attached.
As 'a consequence; of Hurricane Irma: and the resultiin decline
g : in collected bed tax revenues, we are
seeking . approval to transfer a percentage of .FY 2018 unallocated capital - resources into FY 2019
advertising 'resources. Unallocated Resources, are those funds. left over after. - each.: district has :reviewed
and: appropriated funding to the previous year's funding applications :and an Emergency Funtling request:
cycle. By.using the methodology outlined below, we maintain the county ?s inte.nt.and .resolution for keeping
funds: in : Brick and Mortar where possible, as we are only submitting a request for a portion: of the
unallocated resources from FY 18. (New capital resources will be added to:each district balance in FY 19).:
The District Advisory Committee's considered.this suggestion at. their February meetings, and each. 'of. the
Committee's' moved approval :of the suggested process.,- Copy of-motions and roll calls relating to this item.
are attached as backup.
The Monroe .County Tourist: Development :Council. reviewed this: iteni at their March 14, 2018 meeting antl
approve same opy of motion and roll.call relating to this item ate attached as backup..
We are basing our request,.on : the percentage of bed tax revenue each of the districts are down as of the
March .201.8 Four Penny. Report. that. shows bed #ax revenue numbers throucth the month
of January 2018.
REQUEST.FOR`EACH OF THE DISTRICT ADVISORY COMMITTEES - Copy ''of District Four Penny
Report is attached as backup_ .
DAC L .$4,049,613 Current Capital FY 18 Unallocated Resources .. .
(570,995) Amount requested:to:be rolled into FY 19:Adbertising
$3,478,618 Amount remaining to be rolled into FY: 19 Capital
..:Percentage of Revenue .
Down from This Time Last
Year -14:1
RESOLUTION NO. .2018
RESOLUTION NO. 112: =:2017
A RESOLUTION OF THE :BOARD OF : :COUNTY
{
COMMISSIONERS : OF ' MONROE . - COUNTY, -
FLORIDA, MEMORIALIZING POLICY PASSED AND j
ADOPTED FOR ' TOURIST DEVELOPMENT f
COUNCIL CAPITAL PROJECTS:
WHEREAS, the Board of County. Commissioners (BOCC), at its. March.. 15, 2017
meeting, : considered agenda it L1- Discussion.:and direction:,from of County
Commissioners to address the :request of the City_of Marathon, City: of Key West, City, of Key:
-Colon Beach Cit of Lay ton, Village: f lslamorada, Last::Stand of the Flori3a "Ke s The
Y � h!.. Yt g.: o.. ,. Y� ,
Federation, and -the _ Ocean Reef Club - Association for - a. policy change, to . the Tourist
Development Council (TDC); and
WHEREAS,: after public comment - and a lengthy :discussion, the BOCC :passed three
.policy measures on TDC funding of capital . projects; and::
WHEREAS, three motions made were 1): To fund the Municipalities, the same as the
County, up to .100 % .which passed 44 with Commissioner' Carruthers dissenting: 2) That the
brick and mortar. capital funds should stay in brick and .mortar capital accounts; unless the
District,Ad.. sory Committee (DAC) and TDC. makes.a special request to .the BOCC to roll over
sp those funds, which assed 5 -0 and 3 Non rofit or antzations u to 75 . and eir in
f
p.. ) Fund ..... p g � P' that h °
kind portion shall .constitute no more than: 50% of their match, which passed 5m0; and
p.
WHEREAS, this: resolution memorializes the action taken by the BOCC at its March. ]: 5,
2017 meeting;
NOW : THEREFORE, BE IT RESOLVED BY THE BOARD OF _COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA, as follows::
1. Municipalities may be reimbursed.up.to 100% for-capital projects.
. 2. Brick and. Mortar Capital unallocated funds should stay. in Brick and .Mortar Capital '
accounts unless the .DAC and TDC make a: special request to the BOCC to roll over
those funds.
3. Not- for- profit organizations :may be reimbursed up to 75% for capital projects and the in-
kind portion of their. funding obligatron/match, shall constitute no more than 50 of their .
total runding obligation
PASSED AND ADOPTED: by -the ; Board of County Commissioners of Monroe County, J
Florida,,at a regular meeting held on the 12a` day of April 2017:
== 1
Mayor George Neugent Yes ZZ
r Mayor Pro Tem David Rice Yes '
` `:•.
Commissioner Danny lh
Koage Yes -n
�2y
Al -, C- CO Commissioner Heather: Carruthers Yes - .�
Commissioner Sylvia Murphy Yes
BOARD OFCOUNTY.COMMISSIb ERS
t; IN ADOK, CLERK OF MO OE COUN Y FLORID
- „..
:BY: BY:
eputy..Clerk KaYWONROE COUNTY ATTORNEY.
PPR VED AS..TO, FORM:
CHRISTINE _K l.lM13EAT- A.
A$SISTANT2ff UN Y ATTORNEY:
_ ..
Date rf
.. .
FOUR PENNY REVENUE REPORT
Administrative Office .
Bed Tax. Revenue Through January31, 20:1
03/06/201.8
Fiscal Year Y 2017:-
DISTRICT
DISTRICT t
FY 2018 VS FY 2417
FY 2013:
FY 2014
FY 2015::
FY 2016
FY 2017
FY 2018: S INCIDEC : % IWDEC
OCTOBER
$:
_.
1,069,729.90
$ 1,183046.37
$: 1.27 - 6.637.24
$: 1,392,397.17
$ 1,368,975.48
....... ....... ......
$,. 1,107,716.83" $' (281,258;65) •20.2%
OCTOBER:,
NOVEMBER
$'1.118.616.30
$ 1,244,140.11
$ 1,332,535,55
$ 1,537,935.25
$ 1,549,801.23.
$ 1;317,438.69 $ (232,362.54) A5.0%
NOVEMBER
DECEMBER'
$
1,255,441.33
.$ • 1,487,798.06
$ 1,648,530.05
$ 1,807,432.89
$ 1;850,546.65
"$ 1,631,106:74 (219,439.91) - - 11,9 °..b..
'DECEMBER.
JANUARY :
$
1,527,845.67
$ 1,738,436.32;
$ 1,934,556.17
$ 2,007,274.80
:5: 2;029,512.12
$ 1,803;939:08 $ (225,573.04) - 11.1%
JANUARY
FEBRUARY ::: ::
$
1;691;722.20
S 100,532:67:
$ 2,132,504:72
$ 2,286,y82.37 ::
$ :2,205,714.36:::
. , ..... '
:: _ FEBRUARY .
MARCH
$
2;0471,18.14
S 2,157,366.'81'
$ 2,352
$ ?.,S60,002,63:
2,454,407.93: •
MARCH
APRIL .
$..1,496,756.88
. $ 1,668,180.22
$ 1,836,056.32
$ .1,894,249.92.
$ 2,032,081.89
APRIL
MAY ..
$
1,328,787.16
.$ 1,500,912.49
$:
$ .1,676,700.82
$ 1,663,096.69
q
MAY:
JUNE
$
1,149,14112:
$ 1,216,309.39
$ 1,317,256.78
$ :1,384,615.00:
$ 1,399;134.86
'JUNE
JULY:::
$::1,245,670.58::$
1,297,506.35
$ 1.,517,370.75
.5:1,631,917.59:
$ 1,642,571.02
. JULY:
AUGUST
: $
1,054,970:29
S 1,168,846.54
$. :1,242,373.37:
$ 1,248,905.00
$ 1,278,489.78
AUGUST
SEPTEMBER ':
$
765;851.79
$ 811,908.31
"$ 996,770.96
S 1,042,476.40
$ 385,535.60:
SEPTEMBER
...TOTAL
$15,751,651.38
$.17,364,983.64:.
$ 19,i5Z,:143.88
$ 20 ,477,289.84..$1.9;879,867.61
-.
$ 5,860,201:34 $ . (958.634.1 A }. - . -14.1 % .....
.
% INC /DEC PREVIOUS *YEAR
7.4%
102.re:
... °'
°
:10.3/0
6.9%.::
Neekne sentemem retWed'
DISTRICT 11
......
......
..
.
DISTRICT [I. .
_..
_..
FY 2018 VS FY 2017
•
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
FY 2018 S INC /DEC % INC /DEC
OCTOBER ::
$
58,696.92
$:: :77,019.70:
S 95,436.23
$ 86,652.52
$ : .101,643.39
:$ 81,300:77 $ :(20,342.62 : - 20.ft *
OCTOBER
NOVEMBER
$
_72,139.46
$--- 91,003,66.
101,669,13
$ 120,646.77 ::$
:: :114,263.49 ;: :$
11.1 $ :: (2,318.81) ::: -2.0
NOVEMBER
DECEMBER
$
111,010.57
$. 154,662 :02:
$ 187,287.22
$ ;.177,432.60
.$ . 179,234.03.
$ 170,436.70 $ .. (6,797.33). 4.9%.
DECEMBER
JANUARY
$
$ 209,177.08
$ 25063.90
$• 247,704.65_
$ 254,630.61
$ - . 188,360.20 $. (66,270.41) - 26.0%
JANUARY
FEBRUARY
$
:161,851.65
;$ 211,,376.81
$;,..238,844.89...$
238,021,58:
$ 281,985.33
FEBRUARY:...
MARCH
$:
:198.126:29
: $ 254,357.49
$ . 280,150.97,
$ 271,150.68:
$ 324;926.00
MARCH
w. APRIL:.';-
$:: : 112,845:73: : $
158;565.57
$: :179,905.30 "'$:
169.360.44
$ 236:567.42
MAY:: :
$
:'. 108,799:89.
$ 135,369.18
S::: 1:50,262.87:
$ 136.553.05.
$ 2:15,165,91
..
MAY
JUNE
$
99,418.89
$ 134,018.34
$ 155,604.90
$ 144,056.50
$ ',197,797.12
JUNE
JULY
$
117,248.22
$ 160,530:77 ,
$ 165,008.48
$ :473,250.59:1,
:255,156.35
JULY:
AUGUST
$
104,987.63
$ 140,788.23
$ 150564.69
$ . 125,541.71
$ :.:178,48&66
w p
q AUGUST
SEPTEMBER
$
77;289.23
;$ :: 83,630132
$ 7$,842.86
$ 89:415.98 :
'$ : 40,893 04.
:SEPTEMBER
TOTAL :
$
1,365,761.11
:$ 1.810,449.17
$'. 2,062,841.44
$ :1,979,787.27:
S 2,382;751.37
$ 552,044.35 $: (97,727.17) -15:0%
INC/DEC PREVIOUS YEAR
:
12.0%.
32.6%
13.9%
4.0°/0
20.4%
p aattlemeMrenected
Monroe County Tourist Development
Council
Administrative Office .
Bed Tax. Revenue Through January31, 20:1
03/06/201.8
. .. .. ..
FOUR PENNY REVENUE REPORT
. rnmistrative Office
Bed Tax::Revenue Through::Jenuary :31, 20 :1.8
03106/2018:
..
Fiscal Year 2017-
2018::.
DISTRICT:III
DISTRI CT III
FY 2018 VS FY 2017
FY 2
FY 2014
FY 2015.
FY 2016
FY 2017
FY 2018 S INCIDEC - % INC►DEC
..
OCTOBER
$:
138,330,99
$ 172;058.80
.....
$: :196,717.24
$ 234,800;48
$ 239,587.26
$ ::195,752.67:.S' (43,83 - 18.3%
OCTOBER:
NOVEMBER,
$
180,210.52
,$• _ ,21.2,316.44
,$ '' 243,103.28'
$ .. 293,276.57 _
, $. 302,122.70..
$ 209,689.97 $ .. • .. (92;432.73) .... - 30.6 %...
'NOVEMBER
DECEMBER
$
286,154.50
1 377,796.51
$ 437,829.39
$ 500,556.19
$ 491,045.96
$ 312,783.61 $ : (178,262.35} - 36.W1
DECEMBER
$ 514;898.57
$ :577,463.89
$: 536,441:18
;$ 375,435.49 $ (161,005.69) - 30.0%
JANUARY
FEBRUARY ::.
$
:. 403,651.04
$ ::465,654:53;
9
:$ 552;209:37
$ : :616,201.24::$•:.612,164:74:::
FEBRUARY
MARCH
$
550,190.82
$. :613,421.92::5
708,756.10
$ 821,9 8 6.57: : $
: ,761,001,.07
MARCH
I $
APRIL..
. 323,076.15
$. 436;396.80
$:.::490,810.39::$
493,491:53
$ 616,820.96
.:
APRIL::::
MAY..
$
281,652.85.
$ 323,260.62
S .379,01.7.06.
_ $ • 410,244.76
$ 411,552.00
:.
MAY:
JUNE :
$
372,361.56:
$ 392,641.82
S 45.B4O55.21
$ 521,540:61
$ 530,978.98
JUNE
JULY ::::
$
:: 432,571.80:
$ 459,687.56
$ 51:4,967.14 't
655,572.62
$ 673,979.56
JULY
AUGUST-
$
344,476.79
$ 387,554.12
$ 424,874.40
$ 431,148.60
$ 423,841.72
AUGUST
:::SEPTEMBER -
$
'145,1:90A8
$' 180,313:55
$ 223;120.29
$ :: 249,246.50 :: $
121,040:10
SEPTEMBER
.TOTAL
$
3,814,982.47
.$..:4,397,128.26' .
$ 5,144;358.44
$ 5,805;529.56
: $; . 5,720,576.23.1
1,093 661.74 $ .:..(475,535.36) .: - 30.3 %....
.
w
°r° INC /OEC:PBEVIOUS:YEAR
7.1%
::: 15:3/0:;
7 °/
1 :0 0
1.2.8%:
-.1 5 %,
p
_.
Pncetine setoemem retWed
DISTRICT IV _....
_
TI
DISTRIC V ......
.
FY 2018 VS :FY 2017
FY' 2013'
FY 2014
FY 2015
FY 2016
FY 2017
FY 20 S INC /DEC %INC /DEC
OCTOBER:.
$
152,9:06.27
$:: 163,706:45:
$ 189;322.64
$ 2M 454.21
$: 187,227.90
:$ 48,064.48 $ :(:139,163;42) - 74.3 %.:
OCTOBER
- - NOVEMBER :'
S
: 190,779.36
:$ :: 209.259;00. :
S 215,240;
S 238;164.49 ::
$ :: 255,342.49 ::
S 77,372.74 $ (1,77,969,75) ::. - 69.T91
'NOVEMBER
DECEMBER
$
248,955.83
$ , :277,89142
:$ 306,732.33
$ 331,982.92
. $ 325,403,96:
$ 128.611.74 $ .. (196,792.22) - 60.5 °P °.
DECEMBER
JANUARY
$•
252,330.29
$ 279,877.01
$;:; 326,450.78
342,243.10
$ 335,266.67
5 (176,93225) - 52.6
JANUARY
FEBRUARY
$
320,818.09 ;
$ 354,193.72
$:... 384,856.46..
S : 411,158.74.
S 401,733.09
,$
:_..
FEBRUARY:...
MARCH :
$
430,284.1:1:
$ 456,512.53
S 491,475.35
$ : 529,259.60.
$ 513,549.02
MARCH
APRIL.
296,224.81:
$ 341;328.35
$ '365,373.93 ':
$: 359,814;63
S 422,486.50
:::.
:APRIL:
MAY
:S.
. 255,632.62.
$ 296,231.06
$.:: 307,553.44:
$ - 312,613.90
$ 319,955.58
MAY.::
JUNE
$
265,424.51
$ '275,891:02
'$ 297;06921
$ ::324,929.46::$
343,337.93
:JUNE
JULY w
$
: 286,301,04
$ 310,367:83.
$ 335;01.7.87
$ 376,998.45::$
:388,714:10
JULY.
AUGUST
$
234,387.39
,$.. `. 265,545.37' -
$ 266;759.20
$ 263,807.45
'S' .. 271,420.59
AUGUST
SEPTEMBER
$
139,520.99
;$ ::147,59399::
$ 185;637:20
$ 193,458.02:'i':.::
62,891.50:
SEPTEMBER
TOTAL* ..
$
3,073,565.31
$ 3,378297.75
$
$ 3,886,984.86
$ 3,827,329.33
$' 412,383.38' 'S (690;857.64) = 62,6%
% INC /DEC PREVIOUS YEAR
11'.1'%0:
9.9%
8.7%
5:9%
-1.5%
Pkiiiie
...... .....
Monroe County Tourist Deveiopment
Council:
. rnmistrative Office
Bed Tax::Revenue Through::Jenuary :31, 20 :1.8
03106/2018:
FOUR PENNY REVENUE REPORT
:.
Fiscal ear .:
Y 2017:-.
mw
DISTRICT V
r
DISTRICT V
:..
.... ...... ..
FY :2 6.18 vs Fir zo17
.
FY 2013
FY� 2014
FY 2015 :: FY 2016 FY 2017 i FY 2018::
$ INC/DEC % INC /DEC
OCTOBER
$
.148,565.41
.$ 162,372,08
$ 206,202.02 $ 218;894.12, $ 233,129.08 $ 212,580.76
-8.8°
$. (20,548.32} �
OCTOBER
' NOVEMBER :
$
'904.909.60
$ 220,350.29:
$ 254 : 100.81 S 282,932.11 5: : 308,892.76 : $ 269,907.94
$ .: (38,984.82) - 12.6
NOVEMBER
DECEMBER •
$
: 265,815.19
:$ : 321,527:96- :
: $ 374 S :: 395;432.08 ' S :: :422,125:21 : : :$ 380,930.20
S (4:1,195.01) ::. - 9.8% -
::: DECEMBER
JANUARY_
$
298;048.89
$. ' :$49,938120
:$ 424,734 :74 $ ' .430,423.12 . $' : 442,316.43. $ 421,851.72
$ ' .. (20,464.71.) -4.6%.
JANUARY
FEBRUARY
$ •
• 340,592.12 ,
$ 410,369.10
$ 488,945.60 $.. 504,783.67 $ 519,046.17
• ,
FEBRUARY
MARCH:
S
: 501,946.21:
$ 541,154.88
$:... 6 : 658,465.29 S 696,510.88 :...
MARCH:...
APRIL.
$
: 287,195.85
$ 378,363.51
$ 41.1,775.53 S : 394,603.56 S 506,850.86
APRIL
MAY' ::.
$
: 248,208.Q5::
$ 279;964.Q9
$ 301,543.08 ::$:: 331,703:68 $ 368,507.79 :::
MAY
JUNE ..
5..
261,391:09.
$ 280,594.39
$ :: 326,648.02: $ . 328,073.51• $ 368,178.00 ..
JUNE..'
JULY q
$
282,333.88
$ 311,960.97..$
367,754:94 $ 389 $ :415,750.67:
JULY
AUGUST - : -
$
228,649.78
$ 263,322.713.
$ 254;684.28 $ :254,124.02 : 287,275.52:
AUGUST
SEPTEMBER
$
147,920.02
.$....171,213.89: -$
197;214.19 $ - :224;945.65.:$:.. 141,500.51..
SEPTEMBER
TOTAL
S
3;215576.09
$ 3,691,132.14
$ 4,225.363.21 $• 4.414,311.20 S '4,710,083.88 $ 1,285.270.62
$ (121,192,86) •8.6
% INClDEC PREVIOUS YEAR:.
•
9.4
14.8%
14.5% 4.5°0 63%
Pdodine selllemerd rellecled
Monroe County Tourist Development Council
Administrative Office
Bed Tax
Revenue Through -d - nua.ry; 20:18
03/06
q.
The followinq motions were made.at the DAC Meetings of February 27:and 28, 2018: .
District! Advisory Committee
District IV Advisory Committee
After discussion. the motion passed unanimously.
Motion and Discussion Taken From March .14; 2018 TDC Meetina Minutes
Consideration and Action re: Unallocated Capital Resources: Ms.. Mitchell stated that
the BOCC at their meeting of April 12, 2017: moved approval of :a: resolution stating :that
unallocated Brick and: Mort ar Capital funds shiould remain in Brick and Mortar Capital
accounts, unless the:DAC and TDC :make a special request to the BOCC to transfer
......... .
those: funds. into other accounts:
After discussion between TDC Chairperson, TDC Marketing Director and TDC Office
'Manager, iit has been decided that in order to show respect. for the. County's intent and
resolution for keeping funds in Bricks and Mortar Capital funding where possible, ae
TDC administrative office would only submit a request fora portion of. the:unallocated
resources. Ms. Mitchell stated that the .request would be: based on the .percentage of
bed tax: revenue that each District is down as of the March Four Penny Revenue
Report,: which would show -the bed tax collections through January. 2018. The . District
Advisory Committee's considered this suggestion at their February meetings and each
of the committees moved approval of the suggested process.
PPro.. 99 .. P ;
Ms. Mitchell stated that the TDC had two options:
Option 1 : : Approve request to transfer unallocated FY 18 capital resources into FY:.
19 Advertising Resources. based on percentage -of revenues as determined by the
January 2018 bed tax collections :(March Four Penny Report).
Option. 2. - Deny request . to transfer unallocated FY 18 capital resources based on
percentage of revenues as determined..by the January 2018 bed tax collections into
advertising and keep all funds to roll into FY 19 Capital Resources.
Ms. Fondriest commented .that while she felt :that the proposal was respectful: to: the
BOCC, she felt that the request was not sufficient and hould be a higher request. She
stated she felt that there was a valid argument that this would be a. onetime request and
that 100%' unallocated capital should be asked to roll over into advertising given that
this is an 'emergency, situation. - -- -
Commissioner Kolhage asked why the percentages were based on. the January bed tax
collections. Ms. Mitchell responded this was because of the budgeting timeline. In order
to formulate the budget and allow this: request to be considered by the DAC's, TDC and
BOCC the January bed tax collections - (March Four. Penny Revenue Report) was the
most current data available to .consider the request. Commissioner Kolhage stated that
he. would like to have input from the.municipalities when this issue is brought forward to .
the BOCC. He asked Commissioner Weekley for his input..
Commissioner Weekley asked ,if rolling the funds. from unallocated capital resources to
advertising resources would impact current capital agreements. Ms. Pacini responded
no, the unallocated capital resources had not been allocated to any projects. That being
the case. Commissioner. Weekley stated that he: was in favor of approving the: request.
Commissioner..Weekley asked if .there were emergency funds within the budget. Ms...
Mitchell replied that. there had been $4M in emergency.: resources prior: to hurricane
Irma. ,Ms:. resin stated .that $2M of those resources had been utilized after hurricane
Irma and. it would take quite. tome time to rebuild the emergency fund. Commissioner
Weekley stated that while he felt that: it was important that funding .remain: in Capital
resources, he also understood the - importance of rolling. over a portion of .the unallocated
capital resources to advertising. Ms. Schmidt stated that this request did not take: into
account tile- Joss ,of bed tax revenue for the month of _September,- therefore. the request . .
was conservative as compared to actual loss of bed tax revenue due to hurricane Irma.
Mr. Shipley asked why the September loss 'of revenue was not :taken into account for
the formula for the : request to transfer:funds. He also asked if more of the .emergency
.fund should be released. Ms. Mitchell. responded that September revenue was not
included: in ahe request due: to : September:being in a different l year. In regards
Fit
the emergency fund, she :replied that it takes quite a while to .build. the emergency - fund
and that there was still another hurricane season beforethe beginning: of the next Fiscal
year. Funds should remain in the emergency fund in case they -are. needed later in the
Fiscal year: - Ms. Tippett expressed concern over utilizing additional emergency funds iin
case there was another hurricane. Ms: Irwin stated that in -order to replenish .the loss - of.
revenues, it was:important to adverfise:to bring visitors.to: the destination, Ms. Tippett
agreed and: stated that lower: bed tax collections would mean a lower amount of capital
resources : in: future yearn.. Ms:: Tippett asked When these furids :would be utilized : - as
there are still hotel :rooms offline and there might not. be enough hotel rooms online to
accommodate visitors. Ms.. Stanley-stated that, DAC IV had taken this into consideration
when they utilized promotional :resources, and: had delayed promoting the district after
hurricane lrriia: Ms.: Irwin stated - that these additional funds would not be utilized until. -
the.Fiscal year 2019, which begins:; October 1, 2018 and that more hotels will be online
at - that time:: Ms. Jodi :Weinhofer stated : that : while the loss of .September: bed : tax
revenue was:not included: in :this proposal, that; loss does have* an impact on the overall
budget. Ms. Tashjian: stated that this was a respectful request. Mr. Bernardin stated that:
he.felt it was a. very . conservative.tequ6st and. that the:request . should be .higher. Mr.
Shipley. stated that even if the. Septemberbed tax collection'was not included in the roll
over ask, - that the information should -be shared with .the _BOCC to provide. the. full picture. - -
:of the situation: Commissioner Kolhage agreed that this: information should be provided
to the BOCC, Ms. Fondriest : wished to clarify that. the funds -that would be requested: to
be rolled _over to advertising were funds that. were unallocated after ,capital applications
had been received::for FY 2018 and, that a new capital resources :budget would be
available for capital. applications for FY 2019. Ms. Mitchell stated that -if this proposal
was approved, $5.3M of .FY 2018 unallocated capital would roll into FY 201 - 9 capital
resources and be available, inaddition.to the 'new FY 2019 capital resources.
Mr. Fernandaz moved approval to request a transfer of unallocated FY 18 capital.
resources -into FY 19 Advertising Resources based on percentage of revenuesas
determined by the January 2048 bed tax collections {March Four Penny Report}.
Mr. Weekley seconded. .
A roll call vote was taken with the following results:
Mr. Jim Bernardin
No
Mr. George : Fernandez .
Yes
Ms. Julie- Fondriest
No:
Commissioner Danny Kolhage
Yes
Mr. Timothy Root
Yes
Mr. Michael Shipley
Yes
s, Gayle Tippett
No
Commissioner Jimmy Weekley
Yes
Ms. Rita Irwin
Yes Motion passed. .
HISTORIC TREND REPORT COUNTY S DISTRICT;' MONROE COUNTY•"
SMITH TRAVEL: RESEARCH 3/2012018,
QCCUPANCYjRATts,
Total 79 5 :: -78 2% 75 5% ' 777 % 851% - 3 1%
2014 .:.
2015
216.
2017.
2018 % Chg
January
84.6 %
83.5%
76.9%
78.4%
82..3 % 5:0%
February .
' 90.3%
89.9.%
84:.2%
87.0%
88.0% 1.1%
March. `. .:
89.9%
87.6% -
87,3%
88.9%
$255 "89
April
82.1%
83.3%
81.0%
863% .
$232.46.
May
79.9%
78.5%
77.5%
52072
August
June
80.7 %'
79.8% ...
78.3%
:80.6%
S18118
July ..
83.1%
83.5%
. 85.8%
86.5%
August :
79.0%
73 -8% -
'.70 "0%
76.3%
$245.24
September
60.8 %'
62.0%
60.2 %.
35.0 %q
5291,87
October
72.2%
70.2%
624%
73.5%
November
75.7%
78.3% .
.716%
78.3%
December
75.2%
71.8%
..72.3%
76.4%
Total 79 5 :: -78 2% 75 5% ' 777 % 851% - 3 1%
2014 2015 :..2016 2017 2018 %:Ch
g -" Manme County Averana 13ally Rtla . ... .
January
$256.51:
1 $278.68
$289.29
$280:50. $271,84
February..
$305.17
- $333.12..
$340.39
�.
`w...
March
$327.24
$351.03 ..
i _. h...Y. u1
$336.98
4.-
$297.32
$302.14
$29563
S312.60
May
$244.57
$251'11
$255 "89
$255.28.
June
$218.14:
$227.22
$231.36
$232.46.
July.......
$228.04
2014 2015 :..2016 2017 2018 %:Ch
g -" Manme County Averana 13ally Rtla . ... .
January
$256.51:
1 $278.68
$289.29
$280:50. $271,84
February..
$305.17
- $333.12..
$340.39
$32626 $336.60. 3.2%
March
$327.24
$351.03 ..
$363:86
$336.98
April ::_
$297.32
$302.14
$29563
S312.60
May
$244.57
$251'11
$255 "89
$255.28.
June
$218.14:
$227.22
$231.36
$232.46.
July.......
$228.04
4245.58
5246,13
52072
August
$214.44
$222.79
$2105
$217.14
September _
S18118
$199.10
$20601
$20079
October
$217:63:5224.84
S234,19
$224,87
November
$229.22:
S245.42
$245.24
.$243.48.
December
$286,25
$303.29...
$298.12
5291,87
Total - .;_. $255.47 $268.15 $270;46 $269.85 $304:33 0.3% I - 7.- f'!
ter:.
2014 2015 2016 2017 2018 ; 1 /6 Chg
January $217.06 $222.29 $220.03 $223.81 1.7%
February $275.57 $299.54 $286.50 1283.91 5296.24 4.3%
March $294.08 $307.39 .. $317.67 S299.42' . . .
April $244.00 $251.74 5239:57 $271,18
May. $195.30 S198.74 $198;30 $203.85
June $175.93 '$181.28 $181.12 $187.43;
July $189.48 5205.15 $211.29 :$216.05.
August _ S169.46 S164,51 . $153.51 $165.60'
September $110.24 512151 5124:07 $70.19
October: ,. $157.03 $157.90 $146;04 S165.23
November $173.54: 5184.68 $180.50 $190.70.
December $215.17. 5218,51 $215.62 :5222.86
Total $203,05 $209.71 $204:27 $209.57 $258.97.. 3.4%
A1:1
xfs
d
t n
.' .k �:
.,rE
t
_:
City Commission
Action Minutes - Final - Final March 20, 2018
Attachrnents Resolution
Executive Summary
Orange Head Picture and Emalis
Martini Installation
Orange Head Site Location
Minutes March 13, 2017 Art in Public Places Advisory Board
Passed
Enactment No: Res 18-107
*Supporting the March 24, 2018 "March for our Lives -:Key
West ",
Sponsors: Commissioner Wardlow, Commissioner Kaufman, Commissioner
- Lopez,:Commissioner Weekley and Mayor Cates
Attachments: Resolution
Passed.
Enactment No: Res 18 =108
Approval of the Consent Agenda
A motion was made by Commissioner Kaufman, seconded by Commissioner
Wardlow to:Approve the - Consent Agenda. The motion was carried
unanimously..
: :Urging the Monroe County Board. of County: Commissioners
- " --
(BOCC) to ensure that bricks and- mortar.: funding through the
..Tourist Development Council (TDC) is - not decreased, as
the Florida Keys continue to recover from Hurricane Irma.
Sponsors: Mayor Cates
Attachments: RBSOIlitiOn
A motion was made by Commissioner Kaufman, seconded by Commissioner
Payne;.that the Resolution be amended and passed with the added language
maximize the transfer of brick and mortar dollars to advertising by 14% for this
Fiscal Year for one time - only ". The motion carrled:by the following dote:.
No: 1 - : Mayor Cates
Yes: 6- Commissioner Kaufman, Commissioner Lopez, Commissioner: Payne,
Commission erRomero, Commissioner Wardlow and Commissioner
...
Weekley
Enactment Nos Res. 18-109
12
Authorizing G ray Robinson, P.A. to request that the United
City of Key West, FL
Page 5
September - 2016 Bed Tax Revenue Versus September -2017 Bed Tax Revenue Hurricane Irma hit the
Keys in September 2017 causing a significant loss in. bed tax revenue for that month. We did not take into
account this loss of revenue when asking approval of the proposed. resolution to. transfer FY 18 unallocated
capital resources. into FY 19 advertising resources because if was from a different fiscal year. However,
this loss in revenue: negatively impacts the roll over in the FY 19 budget.
September 2016
September 2017
Difference In Revenue:
Percentage Down from .
FY 16 Revenue
$1,799,542.55
$751,860.75
$(1,047,681
. 58.22%
Amount to be
taken from
Unappropriated Available FY 19
Amount Requested District Fund Amount to be taken from Capital to Spend
For Advertising Balance District Capital In Each District
DAC 1 570,995 285,498 285,498 6,987,500
DAC 11 59,481 29,741 29,741 751,873
DAC III 280,966. 0 280,966 1,789;938
DAC IV 702,969 0 702,969 1,148,628
DAC V 44,202 22,101 22,101 1,245,424
Total 1,658,613 337,340 . 1,321,275. 11,923,363
In an effort to support and maintain the Board of County Commissioner's resolution. dated March 15; 2017 to retain bricks and
mortar funding in bricks and mortar accounts, TDC staff worked with_the:Clerk of Court's office on a solution that would support and
maintain the above policy while addressing the need for promotional advertising in FY 2019 to help offset the losses incurred by the
reduction in bed tax collections. (As of the February bed tax numbers on our latest Four Penny Report our revenue is down
$2,811,415.62). .
Based on the March 31, 2018 Monroe: County: audited financial. statements for FY 2017, a portion of the unappropriated fund
balance in some districts can be. used as an additional source of revenue. This would share the source of funding between the . .
Unappropriated Fund Balance from FY 2017 and Unallocated District Capital Resources where appropriate.
The TDC is proposing that the amount requested in Districts I, II and .V. be: shared using 50 %from Unappropriated Fund Balance and
5M from their respective district unallocated capital resource line item.
Districts III and IV do not have sufficient revenues in their Unappropriated Fund Balance to accomplish this task, therefore .100% 'of
the request must come from their respective districts' unallocated:capital resource line item..
The above chart reflects how the funds would be distributed based on this proposal and the amount of funding available to the
districts for FY19 capital if this rollover request were to be approved. ...
OPTION 2.
(WITH EDITS)
RESOLUTION NO. -2018
A RESOLUTION OF THE E. BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA TO
AUTHORIZE UNALLOCATED CAPITAL BRICK AND
MORTAR FUNDING FROM FISCAL YEAR 2018 TO
TRANSFER TO . FISCAL YEAR 2019 ADVERTISING AS
REQUESTED AND UNALLOCATED -FUNDS FROM
FISCAL YEAR 17 WHERE AVAILABLE
WHEREAS, the Board of County Commissioners of Monroe County passed a resolution
on the 12 day of April, 2017 stating that Brick and Mortar Capital unallocated. fluids should stay
in Brick and Mortar Capital accounts, unless the DAC and TDC make a special request to the
BOCC to rollover those funds; and
WHEREAS, Hurricane Irma passed over the entire Florida Keys on September 10th,
2017 as.a category 4 hurricane and caused extreme devastation to all districts; and
WHEREAS, due to the impacts of Hurricane Irma many of the Keys lodging properties
were damaged and have been forced to either close down completely for renovations or only
open and utilize a portion of their rooms for visitors, thus unfortunately causing visitors to seek
accommodations at alternative destinations outside of the Florida Keys. Due to the reduced
number of visitor accommodations in the Keys, lodging, restaurants, local businesses and Keys
tourist attractions have all suffered. a decrease in revenue; and
WHEREAS, there has been a significant decrease in tourist development tax revenues in
Fiscal year 2018 resulting from Hurricane Irma and it is expected to continue, which will
negatively affect the Fiscal Year 2019 budget and the available tourist development tax revenue
for advertising the Keys, which is necessary to establish a new visitor base and maintain our
repeat visitor base; and
WHEREAS, the TDC and District Advisory Committees for Key West (DAC I), Big
Pine and the Lower Keys (DAC.II), Marathon (DAC III), Islamorada (DAC IV) and Key Largo
(DAC V) have approved a special request to the Monroe County Board of .County
Commissioners to authorize for unallocated capital brick and mortar resources to be moved into
fiscal year 2019 advertising budget; and
WHEREAS, .except for DAC III and DAC IV, the audited financial statement for Fiscal
Year 17 shows unaT)Dronriated funds that can be utilized as an additional source of funds to make
Lip for the deficit in revenue in the amount of $337.340;
Page 1 of 2
OPTION:2.
(WITH EDITS)
NOW THEREFORE, BE IT RESOLVED: BY: THE BOARD OF COUNTY
COMMISSIONERS'OF MONROE COUNTY FLORIDA, as follows:
1. The Board of .County Commissioners of Monroe County authorizes each of the District
Advisory Committee's to move a portion of their_unallocated Brick and Mortar Capital
Resources from Fiscal Year 2018 into Fiscal Year 2019 Advertising budget as a. special
exception due. to the impacts of Hurricane Irma in the amount of $285,498 for DAC I,
$29,741 for DAC II, $280,966 for DAC III, $702,969 for.DAC IV, and $22,101 for DAC
V. and for DAC I, DAC. II and DAC V, the. unallocated funds from Fiscal Year :17, as per
the audited financial statements, will be utilized as an additional source of funds in the
amount of $285,498 for DAC I, $29,741 for DAC II, and- $22,101 for DAC V
PASSED AND ADOPTED by the Board of County Commissioners of Monroe County,
..Florida, at a regular meeting held on the 19 day of April, 201:8.
Mayor David Rice
Mayor Pro Tem. Sylvia Murphy
Commissioner Heather Carruthers
Commissioner Danny Kolhage
Commissioner George Neugent
(SEAL) . BOARD OF COUNTY COMMISSIONERS
OF MONROE .COUNTY, FLORIDA
_.
Attest: KEVIN MADOK, CLERK
BY: BY:
OPTION 2.
(CLEAN VERSION)
RESOLUTION NO. -2018
A RESOLUTION OF THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA TO
AUTHORIZE UNALLOCATED CAPITAL BRICK AND
MORTAR FUNDING FROM FISCAL YEAR 2018 TO
TRANSFER TO FISCAL YEAR 2019 ADVERTISING AS
REQUESTED AND UNALLOCATED : FUNDS FROM
FISCAL YEAR 17 WHERE AVAILABLE.
WHEREAS, the Board of County Commissioners of Monroe County passed a resolution
on the 12 day of April, 2017 stating that Brick and Mortar Capital unallocated finds should stay
in Brick and Mortar Capital accounts, unless the DAC and TDC make a special request, to the
BOCC to roll over those funds; and .
WHEREAS, Hurricane Irma passed over the entire Florida Keys on September 10 th ,
2017 as a category 4 hurricane and caused extreme devastation to all districts; and
WHEREAS, due to the impacts of Hurricane Irma many of the Keys lodging properties
were damaged and have been forced to either close down completely for renovations or only
open and utilize a portion of their rooms for visitors, thus unfortunately causing visitors to seek
accommodations at alternative destinations outside of the Florida Keys. Due to the reduced
number of visitor accommodations in the Keys, lodging, restaurants, local businesses and Keys
tourist attractions have all suffered a_decrease in revenue; and
WHEREAS, there has been a significant decrease in tourist development tax revenues in
Fiscal year 2018 resulting. from :Hurricane Irma and it is expected to continue, which will
negatively affect the Fiscal Year 2019 budget and the available tourist development tax revenue
for advertising the Keys, which is necessary to establish a new visitor base and maintain our
repeat visitor base; and
WHEREAS, the TDC and District Advisory Committees for Key West (DAC I), Big
Pine and - the Lower Keys (DAC II), Marathon (DAC III), Islamorada (DAC IV) and Key_ Largo
(DAC V) have approved a special request to the Monroe County Board of County
Commissioners to authorize for unallocated capital brick and mortar resources to be moved into
fiscal year 2019 advertising budget; and
WHEREAS, except for DAC III and DAC IV, the audited financial statement for Fiscal
Year 17 shows unappropriated funds that can be utilized as an additional source of funds to make
up for the deficit in revenue in the amount of $337,340;
Page 1 of 2
,
f
OPTION 2.
(CLEAN VERSION)
NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
COMMISSIONERS OF MONROE COUNTY, FLORIDA as follows:
.I. The Board of .County Commissioners of Monroe County authorizes each of the District
Advisory Committee's to move a Portion of their. unallocated Brick and Mortar Capital
Resources from Fiscal Year 2018 into Fiscal Year 2019 Advertising budget as a special
exception due, to the impacts of Hurricane Irma in the: amount of $285,498 for DAC I,
$29,741 for DAC II, $280,966 for DAC III, $702,969 for DAC IV, and $22,101 for DAC
V and for DAC I, DAC II and DAC V, the unallocated funds from Fiscal Year 17, as per
the audited financial statements, will be'utilized as an additional source of funds in the
amount of $285,498 for DAC I, $29,741 for DAC II,, and $22,101 for DAC V.
PASSED AND ADOPTED by the Board of County Commissioners of Monroe County,
Florida, at a regular meeting held on the 10`: day of April, 2018.
Mayon David Rice
Mayor Pro Tem Sylvia Murphy
Commissioner Heather Carruthers
Commissioner Danny Kolhage
Commissioner George Neugent
(SEAL) BOARD OF COUNTY COMMISSIONERS
OF MONROE COUNTY, FLORIDA
Attest: KEVIN MADOK, CLERK
By: By:
Deputy Clerk Mayor
Page 2 of 2
County of Monroe
<r
BOARD OF COUNTY COMMISSIONERS
�
Mayor David Rice, District 4
IleOI1da Keys
��x
t t 0.
Mayor Pro Tem Sylvia J. Murphy, District 5
Danny L. Kolhage, District I
P f,<
George Neugent, District 2
a
Heather Carruthers, District 3
County Commission Meeting
April 19, 2018
Agenda Item Number: E.8
Agenda Item Summary #4046
BULK ITEM: No DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Maxine Pacini (305) 296 -1552
10:00 AM
AGENDA ITEM WORDING: Approval of a Resolution of the Board of County Commissioners
of Monroe County, Florida to authorize a percentage of unallocated capital brick and mortar funding
from fiscal year 2018 to transfer to fiscal year 2019 advertising
ITEM BACKGROUND: See attached.
DACs approved same at their meetings of February 27 and 28 2018
TDC approved same at their meeting of March 14, 2018
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT /AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Item Backup For FY 18 Unallocated Capital to FY 19 Advertising Resolution
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County: No Cost to County
Current Year Portion:
Budgeted:
Source of Funds: TDC
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
REVIEWED BY:
Maxine Pacini
Completed
03/28/2018 10:35 AM
Christine Limbert
Completed
04/02/2018 12:21 PM
Budget and Finance
Completed
04/02/2018 2:09 PM
Maria Slavik
Completed
04/02/2018 2:39 PM
Kathy Peters
Completed
04/03/2018 1:40 PM
Board of County Commissioners
Pending
04/19/2018 9:00 AM
DATE: March 26, 2018
TO: Monroe County Board of County Commissioners
FROM: Stacey Mitchell, TDC Marketing Director
RE: Consideration and Action re: FY 18 Unallocated Capital Resources
CL
The Board of County Commissioners (BOCC) at their meeting of April 12 2017 moved approval of
resolution stating that Brick and Mortar Capital unallocated funds should stay in Brick and Mortar Capit+
accounts, unless the DAC and TDC make a special request to the BOCC to roll over those funds — a cod
of this is attache
As a consequence of Hurricane Irma and the resulting decline in collected bed tax revenues, we ai
seeking approval to transfer a percentage of FY 2018 unallocated capital resources into FY 201
advertising resources. Unallocated Resources are those funds left over after each district has reviewe W o w
and appropriated funding to the previous year's funding applications and an Emergency Funding reque;
cycle. By using the methodology outlined below, we maintain the county's intent and resolution for keepin
funds in Brick and Mortar where possible, as we are only submitting a request for a portion of th
unallocated resources from FY 18. (New capital resources will be added to each district balance in FY 19; >
The District Advisory Committee's considered this suggestion at their February meetings, and each of th
Committee's moved approval of the suggested process - Copy of motions and roll calls relating to this it
are attached as backup.
The Monroe County Tourist Development Council reviewed this item at their March 14, 2018 meeting an
approved same - C opy of motion and roll call relating to this item are attached as backup.
We are basing our request on the percentage of bed tax revenue each of the districts are down as of th
March 2018 Four Penny Revenue Report that shows bed tax revenue numbers through the mont
of January 2018.
attac REQUEST FOR EACH OF THE DISTRICT ADVISORY COMMITTEES - Copy of District Four Penny
Report is
DAC 1 $4,049,613
(570,995)
$3,478,618
Percentage of Revenue
Down from This Time Last
Year-14.1
Current Capital FY 18 Unallocated Resources
Amount requested to be rolled into FY 19 Advertising
Amount remaining to be rolled into FY 19 Capital
DAC 11
$396,543
(59,481)
$337,062
Percentage of Revenue
Down from This Time Last
Year-15.
DAC V $513,982
,20
$469,780
Percentage of Revenue
Down from This Time Last
Year -8,6
Current Capital FY 18 Unallocated Resources
Amount requested to be rolled into FY 19 Advertising
Amount remaining to be rolled into FY 19 Capital
Current Capital FY 18 Unallocated Resources
Amount requested to be rolled into FY 19 Advertising
Amount remaining to be rolled into FY 19 Capital
Current Capital FY 18 Unallocated Resources
Amount requested to be rolled into FY 19 Advertising
Amount remaining to be rolled into FY 19 Capital
Current Capital FY 18 Unallocated Resources
Amount requested to be rolled into FY 19 Advertising
Amount remaining to be rolled into FY 19 Capital
Attached are the following documents for your review:
1. Proposed resolution to go before the BOCC April 19 2018 for Approval
2. BOCC resolution April 12 2017
3. March 6, 2018 Four Penny Report (Showing revenue through January 2018 and percentage
each district is down)
4. Portion of the minutes of each of the District Advisory Committee's relating to this item
5. Portion of the minutes from the March 14, 2018 TDC meeting relating to this item
6. Additional Notes with attachments for City of Key West Meeting Minutes and Smith Travel
Research Information
Approval i requested from the r of County Commissioners of the following:
Approve resolution to transfer unallocated FY 18 capital resources into FY 19 Advertising Resources
based on percentage of revenues as determined by the January 2018 bed tax collections (March Four
Penny Report).
RESOLUTION NO. 2018
A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF MONROE
COUNTY, FLORIDA TO AUTHORIZE UNALLOCATED CAPITAL BRICK AND MORTAR
FUNDING FROM FISCAL YEAR 2018 TO TRANSFER TO FISCAL YEAR 2019
ADVERTISING AS REQUESTED
WHEREAS, the Board of County Commissioners of Monroe County passed a resolution
on the 12 day of April, 2017 stating that Brick and Mortar Capital unallocated funds should
stay in Brick k Mortar Capital accounts DAC and TDC ■ - ■ to
the BOCC to roll over ■ and
P
■_ -■ s - ■
■ �,;' -[
0
C OUNTY , • ' # follo
1. The Board of County Commissioners of Monroe County authorizes each of the District
Advisory Committee's to move a portion of their unallocated Brick and Mortar Capital
Resources from Fiscal Year 2018 into Fiscal Year 2019 Advertising budget as a special
exception due to the impacts of Hurricane Irma and to offset the proportional decrease
in revenues resulting in Fiscal Year 2018.
PASSED AND ADOPTED by the Board of County Commissioners of Monroe County, Florida, at
a regular meeting d on of ■
Mayor David Rice
Mayor Pro Tern Sylvia Murphy
Commissioner Heather Carruthers
Commissioner Danny Kolhage
Commissioner George Neugent
(SEAL)
Attest: KEVIN MADOK, CLERK
BOARD OF COUNTY COMMISSIONERS
OF MONROE COUNTY, FLORIDA
BY:
Deputy Clerk
BY:
Mayor
■ �.... 1 I I / is
/ . a �4: 1 1 1
_I r .LEA 1J� 4/
I' j LBBERT-BARR
ASSISTANT COUNTY EY
D ATE:
Li"ILDF. lub I to) ON gkaw"ffiquia
#
'IQ ii Vill 11
WHEREAS, after public comment and a lengthy discussion, the BOCC passed three
jolicy measures on TDC funding of capital projects; and
WHEREAS, this resolution memorializes the action taken by the BOCC at its March 15,
2017 meeting;
#
PASSED AND ADOPTED by the Board of County Commissioners of Monroe County,
Florida, at a regular meeting held on the 12' day of April, 2017.
Mayor George Neugent
Yes
'-2
ZZ
;:=
Mayor Pro Tem David Rice
Yes
r
'D r -
3w
a
r1l
=)
Commissioner Danny Kolhage
Yes
rn :m
-n
E
Commissioner Heather Carruthers
Yes
- 7c-
CO
7
Commissioner Sylvia Murphy
Yes
FOUR PENNY REVENUE REPORT
Fiscal Year 2017 - 2018
DISTRICT I
DISTRICT 1
FY 2018
VS FY 2017
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
FY 2018
S INC /DEC
% INC /DEC
OCTOBER
$
1,069,729.90
$
1,183,046.37
$ 1,276,637.24
$ 1,392,397.17
$ 1,386,975.48
$ 1,107.716.83 $
(281,258.65)
-20.2%
OCTOBER
NOVEMBER
$
1,118,616.30
$
1,244,140.11
$ 1,332,535.55
$ 1,537,935.25
$ 1,549,801.23
$ 1,317,438.69 $
(232,362.54)
-15.0%
NOVEMBER
DECEMBER
$
1,255,441.33
$
1,487,798.06
$ 1,648,530.05
$ 1,807,432.89
$ 1,850,546.65
$ 1,631,106.74 $
(219,439:91)
-11.9%
DECEMBER
JANUARY
$
1,527,845.67
$
1,738,436.32
$ 1,934,556.17
$ 2,007,274.80
$ 2,029,512.12
$ 1,803,939.08 $
(225,573.04)
41.1%
JANUARY
FEBRUARY
$
1,691,722.20
$
1,890,532.67
$ 2,132,604.72
$ 2,266,782.37
$ 2,205,714.36
FEBRUARY
MARCH
$
2,047,118.14
$
2,157,366.81
$ 2,352,980.74
$ 2,566,602.63
$ 2,454,407.93
MARCH
APRIL
$
1,496,756.88
$
1,668,180.22
$ 1,836,056.32
$ 1,894,249.92
$ 2,032,081.89
APRIL
MAY
$
1,328,787.16
$
1,500,912.49
$ 1,569,471.23
$ 1,676,700.82
$ 1,663,096.69
MAY
JUNE
$
1,149,141.12
$
1,216,309.39
$ 1,317,256.78
$ 1,384,615.00
$ 1,399,134.86
JUNE
JULY
$
1,245,670.58
$
1,297,506.35
$ 1,517,370.75
$ 1,631,917,59
$ 1,642,571.02
JULY
AUGUST
$
1,054,970.29
$
1,168,846.54
$ 1,242,373.37
$ 1,248,905.00
$ 1,278,489.78
AUGUST
SEPTEMBER
$
765,851.79
$
811,908.31
$ 996,770.96
$ 1,042,476.40
$ 385,535.60
SEPTEMBER
TOTAL
$ 15,751,651.36
$ 17,364,983.64
$ 19,157,143.88
$ 20,477,289.84
$ 19,879,867.61
$ 5,860,201.34 $
(958,634.14)
- 14.1%
% INC /DEC PREVIOUS YEAR
7.4%
10.2%
10.3 0 /0
6n9 %
- 2.9°/®
Pncebre settlement redacted
DISTRICT II
DISTRICT II
FY 2018
VS FY 2017
FY 2013
FY 2014
FY 2015
FY 2016
FY 2017
FY 2018
$ INC /DEC
% INC/DEC
OCTOBER
$
58,696.92
$
77,019.70
$ 95,436.23
$ 86,652.52
$ 101,643.39
$ 81,300.77 $
(20,342.62)
-20.0%
OCTOBER
NOVEMBER
$
72,139.46
$
91,003.66
$ 101,669.13
$ 120,646.77
$ 114,263.49
$ 111,946.68 $
(2,316.81)
-2.0%
NOVEMBER
DECEMBER
$
111,010.57
$
154,662.02
$ 187,287.22
$ 177,432.60
$ 179,234.03
$ 170,436.70 $
(8,797.33)
-4.9%
DECEMBER
JANUARY
$
143,356.70
$
209,177.08
$ 258,263.90
$ 247.,704.85
$ 254,630.61
$ 188,360.20 $
(66,270.41)
-26.0%
JANUARY
FEBRUARY
$
161,851.65
$
211,376.81
$ 238,844.89
$ 238,021.58
$. 2131,985.33
FEBRUARY
MARCH
$
198,126.22
$
254,357.49
$ 280,150.97
$ 271,150.68
$ 324,926.00
MARCH
APRIL
$
112,845.73
$
158,565.57
$ 179,905.30
$ 169,360.44
$ 238,567,42
APRIL
MAY
$
108,789.89
$
135,369.18
$ 150,262.87
$ 136,553.05
$ 215,165.91
MAY
JUNE
$
99,41 B.89
$
134,018.34
$ 155,604.90
$ 144,056.50
$ 197,797.12
JUNE
JULY
$
117,248.22
$
160,530.77
$ 185,008.48
$ 173,250.59
$ 255,156.35
JULY
AUGUST
$
104,987.63
$
140,788.23
$ 150,564.69
$ 125,541.71
$ 178,488.68
AUGUST
SEPTEMBER
$
77,289.23
$
83,630.32
$ 79,842.86
$ 89,415.98
$ 40,893,04
SEPTEMBER
FOUR PENNY REVENUE REPORT
Fiscal Year 2017 - 2018
DISTRICT III
$
152,906.27
$
163,706.45
$
189,322-64
$ 203,454.21
$ 187,227.90
$ 48,064.48 $
(139,16142)
DISTRICT III
OCTOBER
NOVEMBER
$
190,77936
$
209,259.00
$
215,240.80
$ 238,164.49
FY 2018
VS FY 2017
(177,969,75)
-69.7%
NOVEMBER
FY 2013
FY 2014
FY 2015
$
FY 2016
FY 2017
FY 2018
S INC/DEC
% INC/DEC
$ 128,61174 $
OCTOBER
$
130,330-99
$ 172,058.80
$ 196,717.24
$
234,800.48
$ 239,587.26
$ 195,752.67
$ (43,834.59)
-18.3%
OCTOBER
NOVEMBER
$
180,210.52
$ 212,316.44
$ 243.103.28
$
293,276.57
$ 302,122.70
$ 209,689,97
$ (92,432.73)
-30.6%
NOVEMBER
DECEMBER
$
286,154,50
$ 377,798.51
$ 437,829.39
$
500,556.19
$ 491,045.96
$ 312,783.61
$ (178,262.35)
-36.3%
DECEMBER
JANUARY
$
357,115.37
$ 396,663.53
$ 514,898.57
$
577,463.89
$ 536,441.18
$ 375,435.49
$ (161,005Z9)
-30.0%
JANUARY
FEBRUARY
$
403,65154
$ 465,614.59
$ 552,209.37
$
616201.24
$ 612,164.74
$
255,632.62
$
FEBRUARY
MARCH
$
550,190.82
$ 613,421.92
$ 708,756.10
$
821,986.57
$ 761,001,07
JUNE
$
265,424.61
MARCH
APRIL
$
323.076.15
$ 436,396.80
$ 490,610.39
$
493,491.53
$ 616,820.96
JUNE
JULY
$
APRIL
MAY
$
2B1,652.85
$ 323,260.62
$ 379.017.06
$
410,244.76
$ 411,552.00
JULY
AUGUST
MAY
JUNE
$
372.361.56
$ 392,641.82
$ 458,055.21
$
521,540.61
$ 530,978.98
AUGUST
JUNE
JULY
$
432,571.80
$ 459.087.56
$ 514.967.14
$
655,572.62
$ 673,979:56
JULY
AUGUST
$
344.476.79
$ 387,554.12
$ 424,874.40
$
431,148.60
$ 423.841.72
AUGUST
SEPTEMBER
$
145,190.08
$ 160,313.55
$ 223,120.29
$
249,246.50
$ 121,040.10
SEPTEMBER
TOTAL
$
3,814,982.47
$ 4,397,128.26
$ 5,144,358.44
$
5,805,529.56
$ 5,720,576.23
$ 1093,661074
$ (475,535,36)
-30.3%
, INC/DEC PREVIOUS YEAR
"'a
7.1%
15.3%
17.0%
12.9%
-1.5%
PriceNne sefflemefo reflected
DISTRICT IV DISTRICT IV
FY 2018 VS FY 2017
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 S INC/DEC % I NCIDEC
OCTOBER
$
152,906.27
$
163,706.45
$
189,322-64
$ 203,454.21
$ 187,227.90
$ 48,064.48 $
(139,16142)
-74.3*/o
OCTOBER
NOVEMBER
$
190,77936
$
209,259.00
$
215,240.80
$ 238,164.49
$ 255,342.49
$ 77,372.74 $
(177,969,75)
-69.7%
NOVEMBER
DECEMBER
$
248,955.83
$
277,091-42
$
306,732-33
$ 331.982.92
$ 325,403,96
$ 128,61174 $
(196,792.22)
-60.5%
DECEMBER
JANUARY
$
252,330.29
$
279,877-01
$
326.450.78
$ 342,243.10
$ 335,266.67
$ 158334.42 $
(176,932.25)
- 52.8°/®
JANUARY
FEBRUARY
$
320,818.09
$
354.193.72
$
384,856.46
$ 411,158.74
$ 401,733.09
FEBRUARY
MARCH
$
430,284.11
$
456,512.53
$
491,475.35
$ 529,259.60
$ 513,549.02
MARCH
APRIL
$
296,224.81
$
341,328.36
$
365
$ 359,814.63
$ 422,486.50
APRIL
MAY
$
255,632.62
$
296,231.06
$
307,553.44
$ 312,613.80
$ 319,955.58
MAY
JUNE
$
265,424.61
$
275,891.02
$
297.069.21
$ 324,029.45
$ 343,337.93
JUNE
JULY
$
286,301,04
$
310,367,83
$
335.017.87
$ 376,998.45
$ 3138,714.10
JULY
AUGUST
$
234,387.39
$
265,545.37
$
266,759.20
$ 263,807.45
$ 271,420.59
AUGUST
SEPTEMBER
$
139,520.99
$
147,593-99
$
185,637.20
$ 193,458.02
$ 62.891.50
SEPTEMBER
FOUR PENNY REVENUE REPORT
Fiscal Year 2017 - 2018
DISTRICT V
FY 2018 VS FY 2017
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 $ INC /DEC % INC /DEC
DISTRICT V
OCTOBER
$
148,565.41
$
162,372.08
$
206,202.02
$ 218,894.12
$ 233,129.08
$ 212,580.76 $
(20,548.32)
-8.8%
OCTOBER
NOVEMBER
$
204,909.60
$
220,350.29
$
254,700.81
$ 282,932.11
$ 308,892.76
$ 269,907.94 $
(38,984.82)
-12.6%
NOVEMBER
DECEMBER
$
265,815.19
$
321,527.96
$
374,909.44
$ 395,432.08
$ 422,125.21
$ 380,930.20 $
(41,195.01)
-9.8%
DECEMBER
JANUARY
$
298,048.89
$
349,938.20
$
424,734.74
$ 430,423.12
$ 442,316.43
$ 421,851.72 $
(20,464.71)
-4.6%
JANUARY
FEBRUARY
$
340,592.12
S
410,369.10
$
488,945.60
$ 504,783.67
$ 519,046.17
FEBRUARY
MARCH
$
501,946.21
$
541,154.88
$
616,050.56
$ 658,465.29
$ 696,510.88
MARCH
APRIL
$
287,195.85
$
378,363.51
$
411,775.53
$ 394,603.56
$ 506,850.86
APRIL
MAY
$
248,208.05
$
279,964.09
$
301,543.08
$ 331,703.68
$ 368,507.79
MAY
JUNE
$
261,391.09
$
280,594.39
$
326,648.02
$ 328,073.51
$ 368,178.00
JUNE
JULY
$
282,333.88
$
311,960.97
$
367,754.94
$ 389,930.39
$ 415,750.67
JULY
AUGUST
$
228,649.78
$
263,322.78
$
254,884.28
$ 254,124.02
$ 287,275.52
AUGUST
SEPTEMBER
$
147,920.02
$
171,213.89
$
197,214.19
$ 224,945.65
$ 141,500.51
SEPTEMBER
TOTAL
$
3,215,576.09
S
3,691,132.14
$
4,225.,363..21
S 4,414 „311.20
$ 4,710,083.88
$ 1,285,270.62 $
(121,192.86)
- 8.6 °/®
% INC /DEC PREVIOUS YEAR
9,4%
14.8
KVN6
4.5%
6,7%
P&Wt ne settlement retWed
The following motions were e at the ti and 28, 2018:
District I Advisory Committee
Mr. Eckstein moved approval of Option 1 to request to transfer unallocated FY 18 capital resources
into FY 19 Advertising Resources based on percentage of revenues as determined by the January
2018 bed tax collections (March Four Penny Report), Ms. Works seconded.
A roll call vote was taken with the following results:
Ms. Julie Brown
Yes
Mr. Alan Eckstein
Yes
Mr. Daniel Reynen
Yes
Ms. Piper Smith
Yes
Mr. Clif Taylor
Yes
Ms. Rosi Ware
Yes
Ms. Kim Works
Yes
Ms. Diane Schmidt
Yes Motion passed.
District 11 Advisory Committee
Mr. Appel moved approval of Option 1 to request to transfer unallocated FY 18 capital resources into
FY 19 Advertising Resources based on percentage of revenues as determined by the January 2018
bed tax collections (March Four Penny Report), Ms. Palmer seconded.
A roll call vote was taken with the following results:
Mr. Harry Appel
Ms. Deborah Halama
Mr. Jerry Lieberman
Mr. Bobby Mongelli
Ms. Charlotte Palmer
Mr. John Pozzi
Ms. Penny Underwood
Mr. Henry Hamilton
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes Motion passed.
District III Advisory Committee
Mr. Daughtry moved approval of Option 1 to request to transfer unallocated FY 18 capital resources
into FY 19 Advertising Resources based on percentage of revenues as determined by the January
2018 bed tax collections (March Four Penny Report), Ms. Thurman seconded.
A roll call vote was taken with the following results:
Ms. Michelle Coldiron No
Mr. Bed Daughtry Yes
Ms. Wendy Hall Yes
Mr. Ralph Lucignano
Mr. Kelly McKinnon
Mr. Sheldon Suga
Ms. Karen Thurman
Ms. Vicki Tahsjian
No
No
Yes
Yes
Yes Motion passed.
District IV Advisory Committee
Ms. Gentes moved approval of Option 1 to request to transfer unallocated FY 18 capital resources
into FY 19 Advertising Resources based on percentage of revenues as determined by the January
2018 bed tax collections (March Four Penny Report), Ms. Gustinger seconded.
A roll call vote was taken with the following results:
Ms. Wendy Gentes
Yes
Ms. Deborah Gillis
Yes
Ms. Kris Gustinger
Yes
Mr. John Harrison
Yes
Ms. Patti Stanley
Yes Motion passed.
District V Advisory Committee
Ms. Barth moved approval of Option 1 to request to transfer unallocated FY 18 capital resources into
FY 19 Advertising Resources based on percentage of revenues as determined by the January 2018
bed tax collections (March Four Penny Report), Ms. Randall seconded.
During discussion Mr. Andrews stated that he felt it was reasonable to ask for a larger amount of
resources to be transferred from Capital to Advertising. Mr. Shipley agreed with this statement. Mr.
Shipley asked how much would need to be spent on adverting to regain the loss of bed tax revenue
for the District. Mr. Underwood replied that the agency did not have a conversion rate to figure this
amount. Mr. Yagle stated that District V does not receive many applications for Capital projects, and
always has sufficient funding to approve applications brought forward. Ms. Pacini stated that while
this is true, the BOCC when they passed this resolution specifically stated that their intent was to
build up the Capital resources for larger projects that might come forward. Ms. Mitchell stated that a
lot of discussion and thought went into the development of this request in order to respect the wishes
of the BOCC. Mr. Yagle stated that this was a fair approach but wished that each District could decide
the amount or percent of the request.
After discussion the motion passed unanimously.
M otion and Discussion Taken From rch 14- 2018 TDC Meetina Minutes
Consideration and Action re: Unallocated Caoital Resources: Ms. Mitchell stated that
the BOCC at their meeting of April 12, 2017 moved approval of a resolution stating that
unallocated Brick and Mortar Capital funds should remain in Brick and Mortar Capital
accounts, unless the DAC and TDC make a special request to the BOCC to transfer
those funds into other accounts.
After discussion between TDC Chairperson, TDC Marketing Director and TDC Office
Manager, it has been decided that in order to show respect for the County's intent and
resolution for keeping funds in Bricks and Mortar Capital funding where possible, the
TDC administrative office would only submit a request for a portion of the unallocated
resources. Ms. Mitchell stated that the request would be based on the percentage of
bed tax revenue that each District is down as of the March Four Penny Revenue
Report, which would show the bed tax collections through January 2018. The District
Advisory Committee's considered this suggestion at their February meetings and each
of the committees moved approval of the suggested process.
Ms. Mitchell stated that the TDC had two options:
Option 1: Approve request to transfer unallocated FY 18 capital resources into FY
19 Advertising Resources based on percentage of revenues as determined by the
January 2018 bed tax collections (March Four Penny Report).
Option 2: Deny request to transfer unallocated FY 18 capital resources based on
percentage of revenues as determined by the January 2018 bed tax collections into
advertising and keep all funds to roll into FY 19 Capital Resources.
Ms. Fondriest commented that while she felt that the proposal was respectful to the
BOCC, she felt that the request was not sufficient and should be a higher request. She
stated she felt that there was a valid argument that this would be a onetime request and
that 100% of unallocated capital should be asked to roll over into advertising given that
this is an emergency situation.
Commissioner Kolhage asked why the percentages were based on the January bed tax
collections. Ms. Mitchell responded this was because of the budgeting timeline. In order
to formulate the budget and allow this request to be considered by the DAC's, TDC and
BOCC the January bed tax collections (March Four Penny Revenue Report) was the
most current data available to consider the request. Commissioner Kolhage stated that
he would like to have input from the municipalities when this issue is brought forward to
the BOCC. He asked Commissioner Weekley for his input.
Commissioner Weekley asked if rolling the funds from unallocated capital resources to
advertising resources would impact current capital agreements. Ms. Pacini responded
no, the unallocated capital resources had not been allocated to any projects. That being
the case Commissioner Weekley stated that he was in favor of approving the request.
Commissioner Weekley asked if there were emergency funds within the budget. Ms.
Mitchell replied that there had been $4M in emergency resources prior to hurricane
Irma. Ms. Irwin stated that $2M of those resources had been utilized after hurricane
Irma and it would take quite some time to rebuild the emergency fund. Commissioner
Weekley stated that while he felt that it was important that funding remain in Capital
resources, he also understood the importance of rolling over a portion of the unallocated
capital resources to advertising. Ms. Schmidt stated that this request did not take into
account the loss of bed tax revenue for the month of September; therefore the request
was conservative as compared to actual loss of bed tax revenue due to hurricane Irma.
Mr. Shipley asked why the September loss of revenue was not taken into account for
the formula for the request to transfer funds. He also asked if more of the emergency
fund should be released. Ms. Mitchell responded that September revenue was not
included in the request due to September being in a different Fiscal year. In regards to
the emergency fund, she replied that it takes quite a while to build the emergency fund
and that there was still another hurricane season before the beginning of the next Fiscal
year. Funds should remain in the emergency fund in case they are needed later in the
Fiscal year. Ms. Tippett expressed concern over utilizing additional emergency funds in
case there was another hurricane. Ms. Irwin stated that in order to replenish the loss of
revenues, it was important to advertise to bring visitors to the destination. Ms. Tippett
agreed and stated that lower bed tax collections would mean a lower amount of capital
resources in future years. Ms. Tippett asked when these funds would be utilized, as
there are still hotel rooms offline and there might not be enough hotel rooms online to
accommodate visitors. Ms. Stanley stated that DAC IV had taken this into consideration
when they utilized promotional resources, and had delayed promoting the district after
hurricane Irma. Ms. Irwin stated that these additional funds would not be utilized until
the Fiscal year 2019, which begins October 1, 2018 and that more hotels will be online
at that time. Ms. Jodi Weinhofer stated that while the loss of September bed tax
revenue was not included in this proposal, that loss does have an impact on the overall
budget. Ms. Tashjian stated that this was a respectful request. Mr. Bernardin stated that
he felt it was a very conservative request and that the request should be higher. Mr.
Shipley stated that even if the September bed tax collection was not included in the roll
over ask, that the information should be shared with the BOCC to provide the full picture
of the situation. Commissioner Kolhage agreed that this information should be provided
to the BOCC. Ms. Fondriest wished to clarify that the funds that would be requested to
be rolled over to advertising were funds that were unallocated after capital applications
had been received for FY 2018 and that a new capital resources budget would be
available for capital applications for FY 2019. Ms. Mitchell stated that if this proposal
was approved, $5.3M of FY 2018 unallocated capital would roll into FY 2019 capital
resources and be available, in addition to the new FY 2019 capital resources.
Mr. Fernandaz moved approval to request a transfer of unallocated FY 18 capital
resources into FY 19 Advertising Resources based on percentage of revenues as
determined by the January 2418 bed tax collections (March Four Penny Report).
Mr. Weekley seconded.
A roll call vote was taken with the following results:
Mr. Jim Bernardin
No
Mr. George Fernandez
Yes
Ms. Julie Fondriest
No
Commissioner Danny Kolhage
Yes
Mr. Timothy Root
Yes
Mr. Michael Shipley
Yes
Ms. Gayle Tippett
No
Commissioner Jimmy Weekley
Yes
Ms. Rita Irwin
Yes Motion passed.
Smith Travel Research Report Information:
*The Smith Travel Report (STR Report) is a snapshot of Occupancy, Average Daily Rate and RevPA
(Revenue Per Available Room) only for those properties that participate in the program.
*The number of rooms that properties reported in the Smith Travel Report (STR) is down 22% froi
2017. This is creating artificial compression as evidenced in the attached report within the year on ye;
figures.
The percentage increases /decreases depicted in this report year over year is a reflection of the busine:
model only for those properties who participate in the program. It is not representative of overall busine;
trending up or down due to the reduction of the supply.
This report is one of the many tools used by lodging to formulate strategies based on trends.
� y
A ISTORIC TREAD REPORT - COLATI & DISTRICT 4iORROE COlArf
SMITH TRAVEL RESEARCH - 3/20/2018
•
Source 2018 Smith Travel Research, Inc./STR Global, Ltd.
2014
2015
2016
2017
2018
% Chq
i Monroe County Average Occupancy
1000%
January
K15%
83.5%
76.9%
78.4%
82.3%
5.0%
90.094
February
90.3%
89.9%
84.2%
87.0%
88.0%
1.1%
March
89.9%
87.6%
87.3%
88.9%
80,0%
a�
�
�
April
82.1%
83.3%
81.0%
86,7%
May
79.9%
78.5%
77.5%
799%
70,0%
June
80.7%
79.8%
783%
80.6%
600%
t
July
83.1%
83.5%
858%
86.5%
August
79.0%
738%
70,0%
76.3%
50,0 %
1 i
N
September
60.8%
62.0%
602%
35.0%
40,094
October
72.2%
70.2%
62.4%
73.5%
ila
0
November
75.7%
75.3%
736%
78.3%
300%
December
75.2%
718%
72.3%
764%
a
Total
79.5%
78.2%
75.5%
77.7 ° /®
85.1%
3.1 ° / ®�
- 2° f9 , , ..................... 20 , 1 5 - �Mla -2017 20ts
"
2014
2015
...............
2016
2017
......... .. .........
2018
% Chg
Monroe County Average Daily Rate
January
$256.51
$27868
$289,29
$280.50
$271,84
-3.1%
February
5305.17
$333.12
$340.39
$326,26
$33660
3.2%
Imam
March
5327.24
$351,03
$363,86
$336.98
April
$297,32
$302.14
$295.63
$312.60
1 $now
May
$244.57
$25311
$255.89
$255.28
1
June
$21814
$227,22
$231.36
$232.46
M
July
$22804
$245,58
$246.13
$249.72
sz=
pg,"
1
T
August
S21444
$222.79
$219.35
$217.14
UNK 1�
all
I
September
$18128
$199.10
$206.01
$200,79
l gg
October
$217.63
$224.84
$234.19
$22487
ADM
s i
C
iJttti''
{ff�';t�
November
$229.22
$245.42
$245.24
$243.48
December
$28625
$30129
$298.12
$291.87
1 j
Total
$255.47
$268.15
5270.46
$269.85
$304.33
0.3%
�',X16 X�7 j
........................ ............
LRevPAR
2014
2015
2015
2017
2018
% Chg
- - - ---------------------------------------- - ---- - - - - -- - ---- -
Monroe County Average RevPAR
January
$217.06
$232.63
$222.29
$220.03
$223.81
.7%
February
S275.57
$299.54
$286.50
$283.91
$296.24
4.3%
5310M
11� - -
jo
March
$294.08
$307.39
$317.67
5299.42
:MW
W
Q
April
$244.00
5251.74
$239.57
5271.18
W
May
5195.30
5198.79
$19830
$203.85
June
$175.93
$181.28
$181.12
$187.43
July
$189.48
$205.15
$211.29
$216.05
4 ,
WOW ;tktkrlk�
1 1�
" 1
August
5169.46
$16451
$153,51
$165.60
September
$110.24
$123.51
$124.07
570.19
October
$157.03
$157.90
$146.04
$165.23
November
$173.54
5184.68
$180.50
$19070
'MW
Ati
V
December
$215.17
$21851
$215.62
$222.86
Total
$203,05
$209.71
$204.27
$209.57
$258,97
3.4%
2014 2915 X" I
. ......... . ..........
Prior year performance numbers may be updated with current data due
to new participants PMV11ing
their historic information andjor past participants providing updated prior
year pedu nuance numbers
•
Source 2018 Smith Travel Research, Inc./STR Global, Ltd.
City of Key West Resolution The City of Key West at their meeting of Tuesday, March 20 2018 place
a resolution urging Monroe County not to transfer FY 18 unallocated capital funds into FY 19 Advertising.
This resolution was voted on and FAILED. Six (6) of the Commissioners were in favor of
transferring the funds into advertising -- Copy of City of ey West March 2d 2018 Meeting mutes
are attached. Their revised resolution a rovin the transfer o funds to advertising i was n ot available at tf
J un time o re aria the backup for this agenda item on the agenda.
Passed
Enactment No: Res 18 -107
10 *Supporting the March 24, 2018 "March for our Lives - Key
West ".
Sponsors: Commissioner Wardlow, Commissioner Kaufman, Commissioner
Lopez, Commissioner Weekley and Mayor Cates
Attachments: asolu #ion
Passed
Enactment No: Res 18 -108
Approval of the Consent Agenda
A motion was made by Commissioner Kaufman, seconded by Commissioner
Wardlow to Approve the Consent Agenda. The motion was carried
unanimously.
Urging the Monroe County Board of County Commissioners
(BQCC) to ensure that bricks and mortar funding through the
Tourist Development Council (TDC) is not decreased, as
the Florida Keys continue to recover from Hurricane Irma.
Spo nsors: Mayor Cates
Attachments: luti
A motion was made by Commissioner Kaufman, seconded by Commissioner
Payne, that the Resolution be amended and passed with the added language
"maximize the transfer of brick and mortar dollars to advertising by 14% for this
Fiscal Year for one time only ". The motion carried by the following vole:
No: 1 - Mayor Cates
Yes: 6 - Commissioner Kaufman, Commissioner Lopez, Commissioner Payne,
Commissioner Romero, Commissioner Wardlow and Commissioner
Weekley
Enactment No: Res 18 -109
12 Authorizing Gray Robinson, P.A. to request that the United
i
City of Key Weg FL Page 5
September 2016 Bed Tax Revenue Versus September 2017 Bed Tax Revenue Hurricane Irma hit th
Keys in September 2017 causing a significant loss in bed tax revenue for that month. We did not take ini
account this loss of revenue when asking approval of the proposed resolution to transfer FY 18 unallocate
capital resources into FY 19 advertising resources because if was from a different fiscal year. Howeve
this loss in revenue negatively impacts the roll over in the FY 19 budget.
September 2016
September 2017
Difference in Revenue _
Pe _ fr on
FY 16 Revenue
$1,
$751,860.75
$ 1,047,681.80
-58.22%
......:..:
of
Chambers of Commerce
Florida Keys Federation
510 Greene St. Key West, FL 33040
Low' er Keys Chamber of Commerce
1 �
�fe. j1
� c
-
KEY LARGO
April 19, 2018
Dear Mayor and Commissioners,
Due to Hurricane Irma and the substantial impacts it has had on our
economy, we are respectfully requesting your approval of each districts
application for a portion of their capital project funds to be allocated to
advertising.
This request is not just about advertising dollars -but it is for.the stability
of our economy. We have seen a decline in tourism which influences how
all dollars are spent in our county. It affects all_aspects of the business
community not just the tourist industry: Yes hotels; attractions, museums,
restaurants, fishing, and all other water activities are impacted, especially
to the residents who are employed by those businesses, by the number
of hours they work that result in.their wages, commissions and tips.
When it effects someone's income it trickles down to their capability to
pay rent, their bills, in essence their spending power. It also relates to all
of the other businesses in our county including government agencies. AI-
most 60% of.direct.and indirect spending in this county is associated to
our visitors, which in turn impacts the sales tax, the one cent infrastruc-
ture tax, the school tax, and the gas tax.
With the negative news media that will begin at the start of the hurricane
season there is no.doubt that will also effect business. I am concern about
this summer season and fall season. The Federation of the Florida Keys
and Key West respectfully request you allocate all district requests from
capital funds to their advertising funds.
Sincer y,
rginia A Panico, P sident