FY2018 1st Amendment 08/15/2018
DATE: August 17, 2018
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Sally M. Abrams, D.C.
SUBJECT: August 15th, BOCC Meeting
Attached is an electronic copy of the following item for your handling:
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Should you have any questions, please feel free to contact me at ext. 3130. Thank you.
cc: County Attorney
Finance
File
AMENDMENT (1 AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated the 11 day of I CC on 2018, is
entered into by and between the Board of County Commissioners of Mon oe County, a
political subdivision of the state of Florida (County), on behalf of the Tourist
Development Council, and The Studios of Key West, Inc. (Event Contractor)
WHEREAS, there was an Agreement entered into on October 18, 2017 between
the parties, awarding $21,750 to The Studios of Key West, Inc. for the Studios of Key
West (Event) in December 2017 — June 2018
WHEREAS, it has become necessary to revise Exhibit D of the Agreement due
to an administrative error which inadvertently omitted the advertising cost, Exhibit D is
corrected and now includes those advertising cost for the Event; and
NOW, THEREFORE, in consideration of the mutual convents contained herein
the parties agree to the amended Agreement as follows:
1. Exhibit D of the Agreement shall be revised and attached hereto.
2. The remaining provisions of the Agreement dated October 18, 2017 remain in full
force and effect.
Amendment #1
The Studios of Key West
ID # 1909
IN WITNESS WHEREOF, the parties have set their hands and seal on the day and -ar
first above written. try o
(SEAL) Board of County Commissioners ' • '' . \
Attest: Kevin Madok, Clerk of Monroe County
T. Ait ,A/r7wAAA_ _
De uty Clerk Mayor /C airman " "' • ""
The Studios of Key West 3 0
o -,
: r = irl
By r.�=7 -1-1 B /
President -V C � ': — ° 3
M m Print Name •�
r CA
Date: 7/14
AND_VITs
( t-,_ k-ly_p( o ( -
(1) %Gt Abliqqa (2) 1(. 'L!'_ •.. _ ,Al. .'
Print Name Print Name
Date: 7 6 / Date: 7 -I b—I 6
MONROE COUNTY ATTORNEY /
POV AS TO FORM:
CHRISTINE LIMBERT - BARROWS
ASSISTANT OUNTY ORNEY
DATE:
Amendment #1
The Studios of Key West
10 # 1909
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2018
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING APPLICATION
SHOWING THE ALLOWABLE MARKETING EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET {EXHIBIT D} AFTER BOCC APPROVAL OF AGREEMENT
The Studios of Key West
EVENT NAME
*MEDIA PLACEMENT & PRODUCTION COST: $9,988
(Only 30% of this line item may be spent on in- county advertising)
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS:
DIRECT MAIL PROMOTIONS:
PROGRAMS /PLAY BILLS: $8,500
PUBLIC RELATIONS:
* *GENERAL NON - ALLOCATED: $3,262
(Funds applied to Media Placement & Production Cost may only
be applied to out -of- county advertising)
TOTAL $21,750
*No more than 30% of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in- county placement (see Exhibit A of Application).
* *The General Non - Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.