FY2019 10/17/2018 G J R GO RTO\1I
c ° °' � ' , Kevin Madok, CPA
3'• -= ' �� Clerk of the Circuit Court & Comptroller — Monroe County, Florida
DATE: October 23, 2018
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: Pamela G. Hanco s' . " .
SUBJECT: October 17 BOCC Meeting/Item El
Attached are electronic copies of the following Cultural Umbrella Event Agreements for
your handling: Community Arts and Culture, Inc., 21" Afro Roots Festival, April June 2019, in the
amount of $14,931.00; Christopher Peterson's Eyecons, Christopher Peterson's EYECONS,
October 2018 - September 2019, in the amount of $12,750.00; Florida Keys Celtic Festival, Inc.,
Florida Keys Celtic Festival, January- August 2019, in the amount $21,000.00; Classic Guitar
Productions, Florida Keys Guitar Summit, October 2018 June 2019, in the amount of $14,875.00;
Fringe Theater of Key West, Inc., Fringe Theater Key West, November 2018 July 2019, in the
amount of $13,117.00; The Florida Keys History of Diving Museum, Inc., History of Diving
Museum, January-June 2019, in the amount of $12,369.00; I Love Stock Island, Inc., I Love Stock
Island, December 2018, in the amount of $21,000.00; Key West Impromptu Classical Concerts,
Inc., Impromptu Classical Concerts 2019 Season, January-March 2019, in the amount of
$11,692.00; Just Sand and Water LLC, International Sand Art Competition, November 2018, in
the amount of $11,107.00; Islamorada Community Entertainment, Inc., Islamorada Community
Entertainment, Inc. (ICE), December 2018 -April 2019, in the amount of $14,630.00; Lower Keys
Chamber of Commerce, Inc., Island Art Festival, November 2019, in the amount of $8,000.00;
Key West Art and Historical Society, Inc., Key West Art & Historical Society Cultural Heritage
Series, October 2018 - September 2019, in the amount of $12,752.00; Key West Burlesque, Key
West Burlesque, October 2018 -April 2019, in the amount of $13,186.00; Visualize Entertainment,
Inc., Key West Full Moon Experience, October 2018 June 2019, in the amount of $10,779.00;
Key West Garden Club, Inc., Key West Garden Club, October 2018 -April 2019, in the amount of
$12,042.00; Key West Literary Seminar, Inc., Key West Literary Seminar, January 2019, in the
amount of $12,825.00; Key West Theater and Community Stage, Inc., Key West Theater,
November 2018 - August 2019, in the amount of $10,705.00; Key West Botanical Garden Society,
Inc., Key West Tropical Forest & Botanical Garden, October 2018 - September 2019, in the
amount of $12,459.00; The Marathon Community Theatre, Inc., Marathon Community Theatre,
October 2018 - October 2019, in the amount of $23,500.00; Monroe Association for Remarkable
Citizens, Master Chefs Classic, January 2019 - February 2019, in the amount of $6,415.00; The Mel
Fisher Maritime Heritage Society, Inc., Mel Fisher Museum, October 2018 - September 2019, in
the amount of $13,519.00; Morada Way Arts & Cultural District, Inc., Morada Way Arts &
Cultural District, October 2018 - September 2019, in the amount of $13,563.00; Mystery Fest
Writers Forum, Inc., Mystery Fest Key West, June 2019, in the amount of $8,798.00; Paradise
Ballet Theatre Presenters, Inc., Nutcracker Key West, December 2018, in the amount of
$11,802.00; Old Island Restoration Foundation, Inc., Old Island Restoration Foundation,
December 2018 -March 2019, in the amount of $13,117.00; Pigeon Key Foundation, Inc., Pigeon
Key Art Festival, February 2019, in the amount of $21,188.00; Florida Keys Community Concert
Band, Pops in the Park, November 2018-April 2019, in the amount of $13,311.00; Rams Head
KEY WEST MARATHON PLANTATION KEY PK/ROTH BUILDING
500 Whitehead Street 3117 Overseas Highway 88820 Overseas Highway 50 High Point Road
Key West, Florida 33040 Marathon, Florida 33050 Plantation Key, Florida 33070 Plantation Key, Florida 33070
305 - 294 -4641 305 - 289 -6027 305 -852 -7145 305 - 852 -7145
October 17 BOCC Meeting/Item El
Page 2
Promotions, LLC, Rams Head Promotions, October 2018 June 2019, in the amount of
$13,007.00; Jumping Joe Productions, Inc., Randy Roberts LIVE!, October 2018- September
2019, in the amount of $13,263.00; Red Barn Actor's Studio, Inc., Red Barn Theater, October
2018 -May 2019, in the amount of $13,373.00; South Florida Symphony Orchestra, Inc., South
Florida Symphony Orchestra, October 2018 June 2019, in the of $12,386.00; Performing
Arts Centers of Key West, Inc., Tennessee Williams Theatre, November 2018 -April 2019, in the
amount of $13,154.00; The Studios of Key West, Inc., The Studios of Key West, December
2018 June 2019, in the amount of $12,788.00; Key West Film Society, Inc., Tropic Cinema,
October 2018 - September 2019, in the amount of $7,585.00; The Key West-Harry S. Truman
Foundation, Inc., Truman Little White House Presents, October 2018 June 2019, in the amount
of $10,610.00; Key West Players, Inc., Waterfront Playhouse, November 2018 June 2019, in the
amount of $13,592.00.
Should you have any questions, please feel free to contact me at ext. 3130. Thank you.
cc: County Attorney
Finance
File
CULTURAL EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Key West Impromptu Classical Concerts, Inc.
(Event Contractor) on this 11t"` day of Lc[b10-er , 2018.
WHEREAS, Florida Keys Council of the Arts, the Umbrella organization under contract with the
County, has recommended to the Monroe County Tourist Development Council (TDC), which has
endorsed the recommendation, that certain monies be allocated for promotion of an event by Event
Contractor; and
WHEREAS, the Umbrella organization recommends allocation of funds for the Impromptu
Classical Concerts 2019 Season (Event) in January - March 2019.
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows:
1. Amount: County shall pay a sum not to exceed $11,692 (Eleven Thousand Six
Hundred and Ninety Two Dollars — TDC District !funding Allocation) effective October 17, 2018 for
promotion and related expenditures, as described in the event budget, attached hereto as Exhibit D,
for production of the Event. Of this amount, no more than 30% or $2,130 shall be expended on
advertising media placement and production costs line item attributable to in- county placement. No
amendments shall be made to the Budget as set forth in Exhibit D after approval of agreement.
Payment will be made only after Event Contractor submits invoices and supporting documentation
acceptable to the County's Finance Department. The advertising and promotion budget using county
funding may be altered as to the individual line items, or components, within 10% of the amount
stated for that item or component, without increasing the total dollar amount and without requiring a
written amendment to this agreement. The general non - allocated section of an Umbrella event budget
shall not exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures
and for those budget lines that may require additional funds. Monroe County's performance and
obligation to pay under this agreement is contingent upon an annual appropriation by the Board of
County Commissioners.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public
relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation
as required by the County's Finance Department rules and policies no later than May 30, 2019 unless
the date of the event is amended upon written approval of the Cultural Umbrella and TDC Director.
Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any
invoices received by the County after Mav 30, 2019 unless the date of the event is amended upon
written approval of the Cultural Umbrella and TDC Director, and the County shall not be obligated to
pay for any services provided by Event Contractor under this agreement if documentation as noted
above is not received on or before this reimbursement deadline date. To be eligible for
reimbursement, the request for reimbursement and supporting documents (checks, invoices, credit
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
1
•
card statements, bank statements, etc.) must show that the items were paid for directly by the same
entity named on the agreement with the County. For clarification on reimbursements, please refer to
the reimbursement packet provided to you upon execution of your funding agreement.
4. Expiration of Agreement: This agreement expires on May 30, 2019 and the County
shall not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this reimbursement deadline date, unless
the date of the event is amended upon written approval of the Cultural Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the TDC and 3406 North Roosevelt Boulevard Corporation d /b /a Visit Florida Keys from any
and all claims for bodily injury (including death), personal injury, and property damage (including
property owned by Monroe County) and any other losses, damages, and expenses (including
attorney's fees) which arise out of, in connection with, or by reason of the services provided by Event
Contractor, or other activities and funding associated with this agreement, except those losses or
damages caused by the negligent or wrongful act or omission of County or its agents.
8. Non - Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida
Statutes, the participation of the Event Contractor and the County in this Agreement and the
acquisition of any commercial liability insurance coverage, self- insurance coverage, or local
government liability insurance pool coverage shall not be deemed a waiver of immunity to the extent
of liability coverage, nor shall any contract entered into by the County be required to contain any
provision for waiver.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No.
10 -1990. For breach or violation of the provision the County may, at its discretion, terminate this
agreement without liability and may also, at its discretion, deduct from the agreement or purchase
price, or otherwise recover, the full amount of any fee, commission, percentage, gift or consideration
paid to the former or present County officer or employee.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement
and will cooperate with County in the investigation arising as a result of any action, suit or claim
related to this agreement. Any legal proceedings arising out of this agreement shall be in accordance
with the laws of the State of Florida in the l6t Judicial Circuit for Monroe County; venue shall be in
Monroe County, Florida.
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
2
11. Severabilitv: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing LawNenue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that
venue shall lie in the appropriate court or before the appropriate administrative body in Monroe
County, Florida. This agreement shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to
generally accepted accounting principles for four (4) years after the event and shall permit County
and its agents and employees access to said records at reasonable times.
14. Termination of Agreement: County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, written notice at least seven (7) days prior to the effective
date of the termination. Notice is deemed received by Event Contractor when hand delivered,
delivered by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the
date of refusal or non - acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a bid on a contract to provide
any goods or services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor
or consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, for category two for a period of
36 months from the date of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this agreement as Exhibit "B ". All
promotional literature and display advertising must display the "Florida Keys & Key West Come As
You Are" logo /trademark (as per attached logo sample — Exhibit B). This logo /trademark was
adopted by the TDC and County in April, 2010.
In- County Logo: The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized on in- county print newspaper and magazine ads, brochures, postcards,
pamphlets, programs, posters, banners (hanging and displayed outdoors) and digital advertising on
websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council ". To seek approval,
clarification and /or logo in electronic format (eps or jpg file), contact Karen Piedra or John Underwood
with Tinsley Advertising at 305 - 856 -6060.
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
3
Out -of- County Logo: The logo that does NOT include the "Monroe County Tourist Development
Council" designation is to be utilized in out -of- county newspapers and magazines, brochures,
postcards, pamphlets, programs, posters and digital advertising on websites, website links, pre roll
video, social media promoted posts, banners, mobile and email blasts. Radio commercials should
include "Brought to you by The Monroe County Tourist Development Council ". To seek approval,
clarification and /or logo in electronic format (eps or jpg file), contact Karen Piedra or John Underwood
at Tinsley Advertising at 305 - 856 -6060.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay
all appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or its
power to execute such agreement to any person, company or corporation without prior written
consent of the County.
19. Modification: The event name, time & date of the event and Schedule of Activities may
be amended upon written approval of the Advisory Committee and TDC Director. Any changes to
said contract other than stated above require approval by the Advisory Committee, TDC and the
County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it
is found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to -the County any amounts already paid to them under this agreement and relieve
the County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
23. Finance Charges: The County and TDC will not be responsible for any finance charges.
24. Relation of County /TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County
and TDC shall at no time be legally responsible for any negligence on the part of said Event
Contractor, its employees or agents, resulting in either bodily or personal injury or property damage to
any individual, firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts
of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event
Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest, financial
or otherwise, direct or indirect, involving any client's interest which may conflict with the interest of the
County and TDC.
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
4
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that
there will be no discrimination against any person, and it is expressly understood that upon a
determination by a court of competent jurisdiction that discrimination has occurred, this Agreement
automatically terminates without any further action on the part of any party, effective the date of the
court order. County or PROVIDER agree to comply with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title
VI of the Civil Rights Act of 1964 (PL 88 -352) which prohibits discrimination on the basis of race, color
or national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-
1683, and 1685 - 1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the
Rehabilitation Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis
of handicaps; 4) The Age Discrimination Act of 1975, as amended (42 USC ss. 6101 -6107) which
prohibits discrimination on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL
92 -255), as amended, relating to nondiscrimination on the basis of drug abuse; 6) The
Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970
(PL 91 -616), as amended, relating to nondiscrimination on the basis of alcohol abuse or alcoholism;
7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd -3 and 290ee -3), as
amended, relating to confidentiality of alcohol and drug abuse patient records; 8) Title VIII of the Civil
Rights Act of 1968 (42 USC s. et seq.), as amended, relating to nondiscrimination in the sale, rental
or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as
maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe
County Code Chapter 14, Article II, which prohibits discrimination on the basis of race, color, sex,
religion, national origin, ancestry, sexual orientation, gender identity or expression, familial status or
age; 11) any other nondiscrimination provisions in any Federal or state statutes which may apply to
the parties to, or the subject matter of, this Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name as designated in its corporate
charter (if a corporation), and b) they are empowered to act and execute the agreement for the Event
Contractor and c) this agreement has been approved by the Event Contractor's governing board or
other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
30. Breach and Penalties: The parties agree to full performance of the covenants contained
in this agreement, and the County reserves the right at its discretion, provided such breach is
material, to terminate this agreement for any misfeasance, malfeasance or nonperformance of the
agreement terms or negligent performance of the agreement terms by the Event Contractor.
31. Notice: Any notice required or permitted under this agreement shall be in writing and
hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned
receipt requested to the following:
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
5
For Grantee: George Korn
Key West Impromptu Classical Concerts, Inc.
PO Box 6244
Key West, FL 33041
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert- Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 -1026
32. Force Majeure: The Event Contractor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency beyond
its control or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor
shortage, war or act of war whether an actual declaration thereof if made or not, insurrection,
sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire,
explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional
action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the
Event Contractor has exercised reasonable care in the prevention or mitigation of damages and
delay, any such delay or failure shall not constitute a breach of the agreement. Upon demand of TDC
or County, the Event Contractor must furnish evidence of the causes of such delay or failure. County
shall not pay for any services or activities, promotional or otherwise, connected with an event
produced after the date(s) described in paragraph 1.
33. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
6
�`Wi`Tt S ; A.,REOF, the parties hereto have executed this agreement the day and year first
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boye �1M11 ` % ,,,, E;
o W,. S - ;% Board of County Commissioners
°}, ''''::*--.-7-..7, ,, e.-- 1/ K- � Cttet ;,Kevin Madok, Clerk of Monroe County
q,.e . , . , , •
Deputy Clerk Mayor /Chairman
Key West Impr • mptu Classical Concerts, Inc. -r c) rn
earr:. +.4 _c, :
By Pr ide� - .
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Print Name r . w'
Date: \ , p , 2 c 20/5
AND O WITNESSES
(1 ) �� (2) C1LC l/
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Print Name:
' t d "`ti F L ►v, k de's, Print Name: C �,sso,‹ ► 6
Date: . 2S 2.O/ f" Date: o 1 ci 2 c ...c) g'
MONROE COUNTY ATTORNEY
O r A It O\ZED it _ S T OR
CHRISTINE LIMBERT - BARROWS
ASSISTANT UNTY A ORNEY
DATE:
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID#: 2169
7
EXHIBIT A
Acceptable Event Marketing Expenses for Cultural Events
Within the Cultural Umbrella events funding category, the allocation received by the Event Contractor
is to be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be
considered), radio and TV. The TDC will pay for the following digital advertising on websites, website
links, pre roll video, banners, mobile, social media promoted posts, and email blasts. Digital
advertising links may go to the event website. The TDC Logo must be placed on all print, TV,
websites, social media promoted posts, pre roll video, banners and email blasts. Radio advertising
does not require the logo but all radio announcements must say "Brought to you by the Monroe
County Tourist Development Council ". No payment will be made for development or operations
(hosting) of websites. No more than 30% of the Media Placement and Production Costs line item
shall be expended on advertising media costs attributable to in- county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T -shirts and hats *.
*Sales /Resale of TDC funded items: Items funded, including creative and resulting work product,
by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC
and as such may not be sold.
Direct Mail Promotions: Brochures /postcards and pamphlets including postage and shipping. This
is a direct mail promotional brochure, postcard or pamphlet utilized for pre -event advertising.
Programs /Play Bills: TDC will pay up to fifty percent (50 %) of the cost of production and printing of
an event program /play bills showing scheduled activities and information on the event as outlined in
contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such
as, but not limited to, press releases, public service announcements, photography and videography
as approved by the public relations agency of record. Only permissible PR material produced by the
TDC agency of record and /or a professional public relations agency shall be acceptable.
In -House Production: In -house production of a_ ny permissible expenditure will not be considered for
reimbursement.
Event Marketing. Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business,
organization or the facility.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after
the contract has been reviewed and approved.
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
8
EXHIBIT B
Logo /Acknowledgement Usage Guidelines For Cultural Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must carry the "The Florida Keys & Key West" Out -of- County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In- County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be
utilized on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs,
posters, banners (hanging and displayed outdoors) and digital advertising on websites, website links,
pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council ". To seek approval, clarification and /or logo in
electronic format (eps or jpg file), contact Karen Piedra or John Underwood with Tinsley Advertising
at 305 - 856 -6060.
The
Florida Keys
&KeyVest
come dS you dre®
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out -of- County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation
is to be utilized in out -of- county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters and digital advertising on websites, website links, pre roll video, social media
promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council ". To seek approval, clarification and /or logo
in electronic format (eps or jpg file), contact Karen Piedra or John Underwood at Tinsley Advertising
at 305 - 856 -6060.
The
Flor Keys
&Keyyest
come dS y ou dre®
Event Name: Impromptu Classical Concerts 2019 Season
Cultural Umbrella Funding FY 2019
Contract ID #: 2169
9
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF ACTIVITIES
FISCAL YEAR 2019
October 1, 2018 — September 30, 2019
EVENT NAME: Impromptu Classical Concerts 2019 Season
List scheduled EVENT activities in Monroe County in date order * (must match page 10)
Activities Month/Year Activity Occurs Number of Days **
Concert 1 January 2019 1
Concert 2 January 2019 1
Concert 3 February 2019 1
Concert 4 March 2019 1
Concert 5 March 2019 1
Concert 6 March 2019 1
Pre- Promotion: OCT /NOV 2019 xxxxx
xxxxx
TOTAL DAYS: 6
TOTAL DAYS CANNOT EXCEED 365.
** Multiple activities within a calendar day (24 hour period) equals only 1 (one) day.
*lf part of your funding request for this fiscal year is to promote event activities taking place in the next fiscal year
(pre - promotion), then the following rules will apply:
1. Pre - promotion is only allowed for an,event taking place during the months of October and November.
If your event takes place after that, you must apply for funding in the next fiscal year.
2. All pre - promotion funding MUST be,spent prior to September 30 of the fiscal year you are funded in.
(For example: If pre - promotion is for a November 7th event, you must place that ad and spend the money
prior to September 30th.)
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2019
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING APPLICATION
SHOWING THE ALLOWABLE MARKETING EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET {EXHIBIT D} AFTER BOCC APPROVAL OF AGREEMENT
Impromptu Classical Concerts 2019 Season
EVENT NAME
*MEDIA PLACEMENT & PRODUCTION COST: $7,100.00
(Only 30% of this line item may be spent on in- county advertising)
PROMOTIONAL SIGNS: $200.00
PROMOTIONAL ITEMS: $
DIRECT MAIL PROMOTIONS: $600.00
PROGRAMS /PLAY BILLS: $3,492.00
PUBLIC RELATIONS: $300.00
* *GENERAL NON - ALLOCATED: $
(Funds applied to Media Placement & Production Cost may only
be applied to out -of- county advertising)
TOTAL $11,692.00
*No more than 30% of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in- county placement (see. Exhibit A of Application).
* *The General Non - Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.