Item E02lrl
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BOARD OF COUNTY COMMISSIONERS
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Mayor David Rice, District 4
Mayor Pro Tem Sylvia J. Murphy, District 5
IleOI1da Keys
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Danny L. Kolhage, District 1
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George Neugenf District 2
Heather Carruthers, District 3
County Commission Meeting
October 17, 2018
Agenda Item Number: E2
Agenda Item Summary #4476
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296 -1552
N/A
AGENDA ITEM WORDING: Approval of Fishing Umbrella Event Agreements for FY 2019 as
per attached summary sheet totaling $246,300
ITEM BACKGROUND: In order to reduce the vast quantity of paper work, we request your
approval of the fishing events outlined in the attached spreadsheet wherein the contract ID number,
organization, event name, event dates, funding allocated, district(s), line item number, expiration and
effective dates are provided. A boilerplate cultural agreement is provided for your information.
TDC approved the same at their meeting of August 1, 2018
PREVIOUS RELEVANT BOCC ACTION: At the meeting of April 19, 1995 the BOCC approved
the TDC's reduction of repetitive paperwork wherein the TDC would provide a summary of event(s)
funding information for approval.
CONTRACT /AGREEMENT CHANGES:
New Agreements
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
FY 2019 Fishing Events - Funding Summary Sheet and Boilerplate Agreement
FINANCIAL IMPACT:
Effective Date: Various — provided on attached summary sheet
Expiration Date: Various — provided on attached summary sheet
Total Dollar Value of Contract: $246,300
Total Cost to County: No Cost to County
Current Year Portion: $246,300
Budgeted: Yes
Source of Funds: TDC
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant:
County Match:
Insurance Required: No
Additional Details: Effective Date, Expiration Date and funding amounts for each agreement
provided on attached summary sheet
REVIEWED BY:
Maxine Pacini
Completed
09/21/2018 2:32 PM
Christine Limbert
Completed
09/26/2018 4:50 PM
Budget and Finance
Completed
09/26/2018 4:50 PM
Maria Slavik
Completed
09/27/2018 8:44 AM
Kathy Peters
Completed
09/27/2018 11:04 AM
Board of County Commissioners
Pending
10/17/2018 9:00 AM
2108 Lower Keys Chamber of
Commerce, Inc.
2119 NWCL, LLC
2117 Loren Rea
2118 Loren Rea
2103 Golden Fly Invitational
Tarpon Tournament, Inc.
Herman Lucerne Memorial
2102
Foundation, Inc.
2104 Kellie Trotta
Big Pine & Lower Keys Dolphin
Tournament
Cheeca Lodge All- American
Backcountry Tournament
Cuda Bowl Fishing Tournament
Del Brown Permit Tournament
Golden Fly Invitational Tarpon
Tournament
Herman Lucerne Memorial
Backcountry Fishing
Championship
Islamorada All Tackle Bonefish
and Permit Championship
June 20191 $
November 20181 $5
January- $4
February 2019
July 2019 $3
May 2019 $2
September 2019 $
October 2018 $
1Islamorada Charter Boat I I November -I
2121 Islamorada Sailfish Tournament $
Association, Inc. December 2018
2110113rooke Black
Jim Bokor Islamorada All Tackle
Bonefish and Redfish Shoot Out
March 20191 $
21011 Key West Fishing
Tournament, Inc.
2122 Meat Mayhem, Inc.
2120 Key West Marlin
Tournament, Inc.
2112 Ladies Let's Go Fishing
Foundation, Inc.
2113I 1-adies Let's Go Fishing
Foundation, Inc.
Key West Fishing Tournament January -
$
November 2019
Key West Kingfish Mayhem
Key West Marlin Tournament
Ladies Let's Go Fishing Fishing
Fever or LLGF Fishing Fever
Ladies Let's Go Fishing Screamin'
Reels or LLGF Screamin' Reels
January 2019
$20
July 2019
$42
October 2018
$3
June 2019
$3
II
115
75022
530340
TF95
079
X!530480
August 29, 2019
October 17, 201
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IV
115
75022
530340
TF95
796
X'530480
0
January 29, 2019
October 1, 2018
1
115
75022
530340
TF95
472
X'530480
April 29, 2019
October 17, 201
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1
115
75022
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404
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September 29, 2019
October 17, 201
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115
75022
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TF95
298
X!530480
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July 30, 2019
October 17, 201
m
IV
115
75022
530340
TF95
975
X 530480
November 29, 2019
October 17, 201
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115
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263
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December 30, 2018
October 1, 2028
IV
115
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TF95
258
X'530480
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March 1, 2019
October 1, 2018
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115
75022
530340
TF95
722
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May 30, 2019
October 17, 201
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115
75022
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056
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January 29, 2020
October 17, 201
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115
75022
530340
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X'530480
April 1, 2019
October 17, 201
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115
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302
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September 29, 2019
October 17, 201
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December 30, 2018
October 1, 2018
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August 29. 2019
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Allocation: 1 $246,300.00
III
Marathon Offshore Bull &
75022
530340
TF95
2116
Cow Dolphin Tournament,
Marathon Offshore Bull &Cow
May 2019
$35
Dolphin Tournament
Inc.
October 17, 201 N
2114
Key West and Lower Keys
March Merkin Invitational
March 2019
$2
Fishing Guides Association
Permit Tournament
115
75022
2107
Nick Sheahan Scholarship
Nick Sheahan Dolphin Rodeo
May 2019
$20
'LL
Fund, Inc.
2123
Skippers Dolphin, LLC
Skippers Dolphin Tournament
May - June 2019
$19
2115
Key West and Lower Keys
Sugarloaf Showdown
November 2018
$7
Fishing Guides Association
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2109
Rotary Club of Key Largo
Take Stock in Children Back
September 2019
$13
X'530480
Charitable Events, Inc.
Country Challenge
2111
David Breznicky
Tarponian Tournament
May 2019
$3
Allocation: 1 $246,300.00
III
115
75022
530340
TF95
700
X,530480
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July 30, 2019
October 17, 201 N
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115
75022
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July 30, 2019
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115
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August 29, 2019
October 17, 201 2
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115
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January 29, 2019
October 1, 2018
V
115
75022
530340
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November 29, 2019
lOctober 17, 201
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115
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July 30, 2019
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THIS Agreement is made and entered into by and between Monroe County, Florida, a politic,
subdivision of the State of Florida (County), and PSHB04 BUPO (Event Contractor) on this _day(
2018.
WHEREAS, Florida Keys Fishing Tournaments, Inc. (Fishing Umbrella), the umbrella organizatio
under contract with the County, has recommended to the Monroe County Tourist Development Counc
(TDC), which has endorsed the recommendation, that certain monies be allocated for promotion of a
event by Event Contractor; and
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduc .
the event; and
N
WHEREAS, the Umbrella organization recommends allocation of funds for the EVENT (Event) of >-
DATE.
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agre
as follows
1 . Amount County shall pay a sum not to exceed $FUNDS ALLOCATED (— TDC Distri(
DISTRICT Funding Allocation) effective for promotion and related expenditures, as described i
the event budget, attached hereto as Exhibit D, for production of the Event. Of this amount, at lea:
30% or $ of the total allocated funds must be placed in advertising and production cost lin
item and be attributable to out of county placement. No amendments shall be made to the Budg(
as set forth in Exhibit D after approval of contract. Payment will be made only after Event Contract(
submits invoices and supporting documentation acceptable to the County's Finance Department. Th
advertising and promotion budget using County funding may be altered as to the individual line items, (
components, within 10% of the amount stated for that item or component, without increasing the tot,
dollar amount and without requiring a written amendment to this agreement. The general non - allocate
section of an Umbrella event budget shall not exceed 15% of the total budget and may be utilized f(
unforeseen permissible expenditures and for those budget lines that may require additional fund:
Monroe County's performance and obligation to pay under this agreement is contingent upon an annu,
appropriation by the Board of County Commissioners.
In a situation where the Event has to be postponed due to a named storm or hurricane for whic
the County orders a visitor and /or resident evacuation order, the Event Contractor shall have thirty (3(
days to provide to Florida Keys Fishing Tournaments, Inc. notice of a new date for the Event, and she
produce the re- scheduled Event within ninety (90) days of the original date of Event. The reschedule
date shall be authorized, in writing, by the Florida Keys Fishing Tournaments, Inc. and forwarded to th
TDC administrative office for approval by the TDC Director. If the Event Contractor is unable t
reschedule the Event, the Event Contractor shall provide proof of the cancellation being caused by
named storm or hurricane, and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the Count
orders a visitor and /or resident evacuation order, the County shall pay for promotion or relate
expenditures of any combination of invoices for the original event date, and /or the rescheduled date up t
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
1
the amount, but not to exceed the amount of funds allocated as described in the budget, attached heret
as Exhibit D.
2. Duties of Event Contractor Event Contractor shall provide promotion and related service
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relation
services or supervision of advertising and public relations will be provided through the contracte
agencies of the TDC and County.
3. Invoicing Event Contractor agrees to submit all invoices and supporting documentation a
required by the County's Finance Department rules and policies no later than EXPIRATION DATI uJ
unless the date of the event is amended upon written approval of the Fishing Umbrella and TD( .
Director. Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid direct) . r i
for any invoices received by the County after EXPIRATION DATE unless the date of the event i
amended upon written approval of the Fishing Umbrella and TDC Director, and the County shall not bi
obligated to pay for any services provided by Event Contractor under this agreement if documentation a >-
noted above is not received on or before this reimbursement deadline date. To be eligible fc
reimbursement, the request for reimbursement and supporting documents (checks, invoices, credit can
statements, bank statements, etc.) must show that the items were paid for directly by the same entit
named on the agreement with the County. For clarification on reimbursements, please refer to th
reimbursement packet provided to you upon execution of your funding agreement.
4. Expiration of Agreement This agreement expires EXPIRATION DATE and the Couni
shall not be obligated to pay for any services provided by Event Contractor under this agreement
documentation as noted above is not received on or before this reimbursement deadline date, unless th
date of the event is amended upon written approval of the Fishing Umbrella and TDC Director.
5. Reimbursement to County Event Contractor shall reimburse County for any amount (
funds expended by County in connection with an event which does not occur as a result of any act c
omission by Event Contractor.
6. Media Rights The TDC shall have the right under this agreement to broadcast c
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and sti
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless The Event Contractor covenants and agrees ti
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d /b /a Visit Florida Keys from any and a
claims for bodily injury (including death), personal injury, and property damage (including propert
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees
which arise out of, in connection with, or by reason of the services provided by Event Contractor, c
other activities and funding associated with this agreement, except those losses or damages caused b
the negligent or wrongful act or omission of County or its agents.
8. Non - Waiver of Immunity Notwithstanding the provisions of Sec. 768.28, Florida Statute:
the participation of the Event Contractor and the County in this Agreement and the acquisition of an
commercial liability insurance coverage, self- insurance coverage, or local government liability insurance
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
2
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall an
contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause The Event Contractor warrants that it has not employed, retained c
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 c
Ordinance No. 10 -1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreemer
without liability and may also, at its discretion, deduct from the agreement or purchase price, c
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to th
former or present County officer or employee.
10. Claims and Venue Event Contractor agrees to notify County immediately of any claim .
suits or action made against the Event Contractor that is related to the activity under this agreement an
will cooperate with County in the investigation arising as a result of any action, suit or claim related to thi
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws c >-
the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall be in Monroe Count,
Florida. at
11. Severability If any provision of this agreement shall be held by a court of competer
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; any
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue This agreement shall be governed by and construed in accordance
with the laws of the State of Florida applicable to contracts made and to be performed entirely in the
State. In the event that any cause of action or administrative proceeding is instituted for the enforcemer
or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in thi
appropriate court or before the appropriate administrative body in Monroe County, Florida. Thi
agreement shall not be subject to arbitration.
13. Accounting and Records Event Contractor shall maintain records pursuant to generall
accepted accounting principles for four (4) years after the event and shall permit County and its agent
and employees access to said records at reasonable times.
14. Termination of Agreement County may terminate this agreement without cause b
providing written notice to Event Contractor, through its officer, agent or representative, no less than sixi
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through ii
officer, agent or representative, written notice at least seven (7) days prior to the effective date of th
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by nation,
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or nor
acceptance of delivery.
15. Public Entities Crimes A person or affiliate who has been placed on the convicted vend(
list following a conviction for public entity crime may not submit a bid on a contract to provide any good
or services to a public entity, may not submit a bid on a contract with a public entity for the constructio
or repair of a public building or public work, may not submit bids on leases of real property to publi
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant undE
a contract with any public entity, and may not transact business with any public entity in excess of th
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
9
threshold amount provided in Section 287.017, for category two for a period of 36 months from the dat
of being placed on the convicted vendor list.
16. Whp Whp! Vt bhf ! hvjef rjDf t ! bsf ! bubdi f e! Lp! u jt ! dpousbdd bt ! Fyi jcjL1 C/! A
promotional literature and display advertising must display the "Florida Keys & Key West Come As Yo
Are" logo /trademark (bt !qf s!bubdi f e!rphp!t bn qrh o Fyi jcjdC). This logo /trademark was adopted b
the TDC and County in April, 2010.
In- County Logo The logo that includes the "Monroe County Tourist Development Council" designatio
is to be utilized on in- county print newspaper and magazine ads, brochures, postcards, pamphlet:
programs, posters, banners (hanging and displayed outdoors) and digital advertising on website: -
website links, pre roll video, banners, mobile and email blasts. Radio commercials should includ .
"Brought to you by The Monroe County Tourist Development Council ". To seek approval, clarificatio
and /or logo in electronic format (eps or jpg file), contact Karen Piedra or John Underwood with Tinsle
Advertising at 305 - 856 -6060. �-
Out -of- County Logo The logo that does NOT include the "Monroe County Tourist Developmer
Council" designation is to be utilized in out -of- county newspapers and magazines, brochures, postcard:
pamphlets, programs, posters and digital advertising on websites, website links, pre roll video, banner:
mobile and email blasts. Radio commercials should include "Brought to you by The Monroe Couni
Tourist Development Council ". To seek approval, clarification and /or logo in electronic format (eps or jp
file), contact Karen Piedra or John Underwood at Tinsley Advertising at 305 - 856 -6060.
17. Permits The Event Contractor will secure all required permits, licenses and shall pay a
appropriate business taxes.
18. Assignment The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power b
execute such agreement to any person, company or corporation without prior written consent of thi
County.
19. Modification The event name, time & date of the event and Schedule of Activities may bl
amended upon written approval of the Advisory Committee and TDC Director. Any changes to sail
contract other than stated above require approval by the Advisory Committee, TDC and the County.
20. Non Occurrence of Event The Event Contractor shall give written notice to the TDC if it i
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If thi
event does not take place for any reason under control of Event Contractor, then Event Contractc
agrees to refund to the County any amounts already paid to them under this agreement and relieve thi
County from any further payments.
21. Laws and Regulations Any and all services, materials and equipment shall comply full
with all Local, State and Federal laws and regulations.
22. Taxes The County and TDC are exempt from Federal Excise and State of Florida Sale
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. .
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
rd
23. Finance Charges The County and TDC will not be responsible for any finance charges.
24. Relation of County /TDC It is the intent of the parties hereto that the Event Contractc
shall be legally considered as an independent contractor and that neither it nor its employees shal
under any circumstances, be considered servants or agents of the County and TDC, and the County any
TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, it
employees or agents, resulting in either bodily or personal injury or property damage to any individua
firm or corporation.
25. Disclosure The Event Contractor shall be required to list any or all potential conflicts c uJ
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractc .
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise . Ln
direct or indirect, involving any client's interest which may conflict with the interest of the County any
TDC.
N
26. Compliance with Laws - Nondiscrimination County and Event Contractor agree that there
will be no discrimination against any person, and it is expressly understood that upon a determination b
a court of competent jurisdiction that discrimination has occurred, this Agreement automaticall
terminates without any further action on the part of any party, effective the date of the court order
County or PROVIDER agree to comply with all Federal and Florida statutes, and all local ordinances a
applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VI of the Civ
Rights Act of 1964 (PL 88 -352) which prohibits discrimination on the basis of race, color or nationE
origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681 -1683, and 168E
1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act c
1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4) The
Age Discrimination Act of 1975, as amended (42 USC ss. 6101 -6107) which prohibits discrimination of
the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92 -255), as amendec
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse any
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91 -616), as amended, relating b
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912
ss. 523 and 527 (42 USC ss. 690dd -3 and 290ee -3), as amended, relating to confidentiality of alcohc
and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), a .
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans witl
Disabilities Act of 1990 (42 USC s. 1201 Note), as maybe amended from time to time, relating b
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, whicl
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexuE
orientation, gender identity or expression, familial status or age; 11) any other nondiscriminatioi
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, thi
Agreement.
27. Security Protection The Event Contractor agrees to provide adequate security for thl
event. No TDC funds will be used for this purpose.
28. Authority Each of the signatories for the Event Contractor below certifies and warrant
that: a) the Event Contractor's name in the agreement is the full name of the person or corporation a
designated in its corporate charter, and b) they are empowered to act and execute the agreement for the
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
5
Event Contractor and c) this agreement has been approved by the Event Contractor's governing boarc
as applicable to corporations or other appropriate authority.
29. Miscellaneous As used herein, the terms "contract" and "agreement" shall be reap
interchangeably.
30. Breach and Penalties The parties agree to full performance of the covenants contained ii
this agreement, and the County reserves the right at its discretion, provided such breach is material, ti
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement term
or negligent performance of the agreement terms by the Event Contractor.
31. Notice Any notice required or permitted under this agreement shall be in writing and hang .
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receir
requested to the following: CD
For Grantee:
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
Christine Limbert- Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041 -1026
32. Entire Agreement The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
31
IN WITNESS WHEREOF, the parties hereto have executed this agreement the day and year first above
written.
(SEAL)
Attest: Kevin Madok, Clerk
Deputy Clerk
Organization
By
President
Print Name
Date:
AND TWO WITNESSES
(1)
Print Name
Date
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
Board of County Commissioners
of Monroe County
Mayor /Chairman
(2)
Print Name
Date
7
EXHIBIT)
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing Umbrella events funding category, the allocation received by the event contractor must b
spent on the list of items that have been approved. Only the TDC expenses listed below may be included in th
proposed budget. . At least 30% of total funding allocation must be placed within the Media Placement an
Production Cost line item to be utilized as Out of County advertising. The following are the only acceptabl
expenses:
Media Placement & Production Costs Newspapers and magazines (inserts will also be considered), radio an
TV. The TDC will pay for the following digital advertising on websites, website links, pre roll video, bannerE
mobile, social media promoted posts, and email blasts digital advertising links may go to the event website. Th
TDC Logo must be placed on all print, TV, websites, pre roll video, social media promoted posts, banners an
email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you b
the Monroe County Tourist Development Council ". No payment will be made for development or operation
(hosting) of websites. At least 30% of total funding allocation must be placed within the Media Placement am
Production Cost line item and shall be expended on advertising media cost attributable to out of count
placement.
Promotional Signs Posters and banners (hanging and displayed outdoors).
Promotional Items T- shirts and hats *, trophies (Fishing Tournaments Only).
*Sales /Resale of TDC funded items: Items funded by the BOCC/TDC, including creative and resulting wor
product, in accordance with Florida Public Records Law, are owned by the BOCC /TDC and as such may not b
sold.
Direct Mail Promotions Brochures, postcards and pamphlets including postage and shipping. This is a direc
mail promotional brochure, postcard or pamphlet utilized for pre -event advertising.
Programs TDC will pay up to fifty percent (50 %) for the cost of production or printing of an event prograr
showing scheduled activities and information on the event as outlined in contract budget.
Public Relations JERh Print and electronic public relations materials for distribution to media, such as, but nc
limited to, press releases, public service announcements, photography and videography as approved by th
public relations agency of record. Only permissible PR material produced by the TDC agency of record and /or
professional public relations agency shall be acceptable.
In -House Production: In -house production of any permissible expenditure will not be considered fc
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculpture
(fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such trophies must includ
the appropriate information as outlined in the policies (tournament name, date (year), and location). For troph
reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winner
of the event, and a notarized list of the plates and /or glass etching from the engraving company.
Amendments to Contract Budgets No amendments to the line item budget will be permitted after the contra(
has been reviewed and approved.
a
a
a
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
EXHIBIT I
Logo /Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black & white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t- shirts: must carry the "The Florida Keys & Key West" Out -of- County logo
Radio Advertising No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In- County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilize
on in- county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, poster:
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre ro
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by Thi
Monroe County Tourist Development Council ". To seek approval, clarification and /or logo in electroni
format (eps or jpg file), contact Karen Piedra or John Underwood with Tinsley Advertising at 305 -85E
6060.
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MONROE COUNTY IMR15T DEVEI,{IPMEN"l C QUNCK
Out -of- County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation i
to be utilized in out -of- county newspapers and magazines, brochures, postcards, pamphlets, program:
posters and digital advertising on websites, website links, pre roll video, banners, mobile and ema
blasts. Radio commercials should include "Brought to you by The Monroe County Tourist Developmer
Council ". To seek approval, clarification and /or logo in electronic format (eps or jpg file), contact Karel
Piedra or John Underwood at Tinsley Advertising at 305 - 856 -6060.
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
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EXHIBIT I
FISHING UMBRELLA EVENT BUDGET - FISCAL YEAR 2019
APPLICANT IS ADVISED IIO R TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING
APPLICATION SHOWING THE ALLOWABLE MARKETING EXPENSES 'THA'T WILL BE
CONSIDERED FOR I BU SERE
THERE ILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT ) AFTER BOCC APPROVAL O
AGREEMENT
OFFICIAL TOURNAMENT NAME
*MEDIA PLACEMENT & PRODUCTION COST:
$
PROMOTIONAL SIGNS:
$
PROMOTIONAL ITEMS:
$
DIRECT MAIL PROMOTIONS:
$
PROGRAMS:
$
PUBLIC RELATIONS:
$
* *TROPHIES:
$
** *GENERAL NON - ALLOCATED:
$
TOTAL
$
* At least 30% of total funding allocation must be placed in the Media Placement and Production Cost
line item and be utilized for out of county advertising.
* *Tournaments may not place more than 30% of their total funding allocation in the Trophy line item
except when special approval from FKFT, Inc. Board of Directors has been received.
** *The General Non - Allocated line item should not exceed 1'5% of the total funding allocation, and ma
only be utilized for acceptable event marketing expenses (see Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above
Event Name:
Fishing Umbrella Funding FY 2019
Contract I D #:
11