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BOARD OF COUNTY COMMISSIONERS
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Mayor David Rice, District 4
Mayor Pro Tem Sylvia J. Murphy, District 5
IleOI1da Keys
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Danny L. Kolhage, District 1
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George Neugenf District 2
Heather Carruthers, District 3
County Commission Meeting
October 17, 2018
Agenda Item Number: E.33
Agenda Item Summary #4797
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296 -1552
None
AGENDA ITEM WORDING: Approval of one "At Large" appointment to the Tourist
Development Council District I Advisory Committee.
ITEM BACKGROUND: This position was advertised due to the end of term for Ms. Rosi Ware
Applicant is: Ms. Rosi Ware
Approval of one (1) applicant is requested.
PREVIOUS RELEVANT BOCC ACTION: On September 8, 1999, the Board of County
Commissioners passed Ordinance No. 038 -1999 providing for the appointment of "At Large"
members to the TDC District Advisory committees by the Board of County Commissioners.
CONTRACT /AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION: Approval of one (1) applicant is requested
DOCUMENTATION:
DAC I At Large Approval Memo and Application
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Budgeted:
Source of Funds:
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
REVIEWED BY:
Maxine Pacini
Christine Limbert
Kathy Peters
Board of County Commissioners
Completed
Completed
Completed
Pending
10/01/2018 2:02 PM
10/01/2018 3:31 PM
10/03/2018 11:00 AM
10/17/2018 9:00 AM
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
DATE: October 1, 2018
TO: Mr. Roman Gastesi, County Administrator
FROM: Laura Hamm, Administrative Secretary
RE: DAC I `AT LARGE' VACANCY
Please bring forward the attached District I Advisory Committee "At Large" application to
the October 2018 BOCC meeting.
This position was advertised due to the end of term for DAC I Member, Ms. Rosi Ware.
DISTRICT I - Encompasses the City Limits of Key West
"At Large" representative — Any resident who is not directly involved in a tourism
business and who shall represent the general public and shall live or work within
the tax collection district for which they are applying. (The operative word within
this description is directly This word means someone who is not in business nor
whose business or economic activity are dependent upon tourists).
Applicants are:
• Ms. Rosi Ware
Approval of one (1) applicant is requested.
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If you should have any questions, please do not hesitate to contact our administrative
office at 296 -1552.
APPLICATION
DISTRIC I ADVISORY COMMITTEE (DAC)
LODGING INDUSTRY - shall be owners or operating /general managers of motels, hotels
recreational vehicle parks or other tourist accommodations which are subject to bed tax
in the tax collection district for which they are applying
TOURIST - RELATED BUSINESS - shall be persons involved in business which is
interdependent upon the tourist industry who have demonstrated an interest in tourist development
but who shall not be employed in any position within the lodging industry (motels, hotels,
recreational vehicle parks and other tourist accommodations and whose business is in the tax
collection district for which they are applying)
X AT LARGE - Any resident who is not directly involved in a tourism business and
who shall represent the general public and shall live or work within the tax collection district for which
they are applying (The operative word within this description is directly. This word means someone
who is not in business, nor whose business or economic activity are dependent upon tourists).
NAME: -Rosi Ware
WORK ADDRESS: -Enter Text -
-Enter Text -
HOME ADDRESS: 1400 Olivia Street
Key West, FL 33040
WORK PHONE: ( 917 ) 365 6823 Other Phone: ( 305 ) 292 1442
(please select)
FAX NO: ( XXX ) XXX -XXXX "E -MAIL: Rosimare(ZDkantarxom
SVP - Kantar, part of WPP Worldwide Advertising & Marketing group
2000 - present day SVP Kantar
Marketing & Communications Consultant for key clients & Internal Client facing staff
1996 -2000 CEO Millward Brown The Americas
oversaw 15 offices in North & South America conducting Advertising & Brand Research for Fortune 500 clients
1992 - 1996 CEO Millward Brown- Europe
!989 - 1992 Board DirectorNP DMB &B Advertising -VP Strategic Planning
1987 - 1989 - Cadbury - Head of New Product Development
1978 - 1987 - Mars Corporation - Forecast & Planning; Market research
Marketing Association
Board member of The Studios of Key West
President of Key West Garden Club
Board member of CFFK
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7/19/2018
have been honored to serve on the TDC DAC I committee for 2 terms since October 2012,
luring those 2 terms (6 years) I have seamed much about Tourism in the Florida Keys, specifically Key West (DAC I Area); and
ow the TDC promotes and manages the business In a responsible manner I believe that in serving an additional term I will bring
II of that experience to bear and be able to contribute significantly to DAC I and the TDC Overall.
My entire working background is in Advertising, Marketing and Market Research on the world stage, and I still work part time in
the ever changing Marketing arena, keeping up to date with new Marketing and advertising ideas and techniques.
I can also bring this relevant expertize to my role on the DAC I Committee.
continue to be involved in the Local Community, serving on the Board of three Non -profit organizations, and understand the
eeds of the local community as well as visitors coming to Key West, and a need to balance both for a healthy sustainable
ourism business.
*DAC meeting packets will be distributed electronically via email to the address you provided on page 2 of this application.
Please check the box below to opt out of this process and receive a paper packet In the mail:
F -If appointed to this position, I choose to opt out of receiving electronic meeting packets, and to receive
paper packets instead
signature: Dom; 09/10/2018
APPLICATION TO BE RECEIVED NO LATER THAN 5:00 P.M., Friday September 26 201 B
Will be notified by phone or small that the application has been received by our oAlce. K the
does riot receive notification, It is hisiher responsibility to contact the TDC office to confirm
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
1201 White Street, Suite 102
Key Wait, Rorlda 53040
(305) 286 -1552 (telephone)1(305) 296 -0788 (fax)
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