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BOARD OF COUNTY COMMISSIONERS
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Mayor David Rice, District 4
Mayor Pro Tem Sylvia J. Murphy, District 5
IleOI1da Keys
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Danny L. Kolhage, District 1
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George Neugenf District 2
Heather Carruthers, District 3
County Commission Meeting
October 17, 2018
Agenda Item Number: S.1
Agenda Item Summary #4844
BULK ITEM: No DEPARTMENT: County Administrator
TIME APPROXIMATE: STAFF CONTACT: Lindsey Ballard (305) 292 -4443
2:00 P.M. SOUNDING BOARD
AGENDA ITEM WORDING: Request by Mallory Jones and Misha McRae, Leadership Monroe
County Alumni - Class XXVI regarding their Class Project "DON'T PASS IT UP, PICK IT UP"
Campaign.
ITEM BACKGROUND:
PREVIOUS RELEVANT BOCC ACTION:
CONTRACT /AGREEMENT CHANGES:
N/A
STAFF RECOMMENDATION:
DOCUMENTATION:
LMC Class of XXVI Project v6.0
PUP - Official Rules. v4 J 090418
Leadership Monroe Class XXVI Project BOCC agenda item 10. 17.18
FINANCIAL IMPACT:
Effective Date:
Expiration Date:
Total Dollar Value of Contract:
Total Cost to County:
Current Year Portion:
Budgeted:
Source of Funds:
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing:
Grant:
County Match:
Insurance Required:
Additional Details:
If yes, amount:
REVIEWED BY:
Bob Shillinger
Kathy Peters
Board of County Commissioners
Completed
Completed
Pending
10/09/2018 11:02 AM
10/09/2018 12:04 PM
10/17/2018 9:00 AM
Don't Pass It U
glass of XXV R
March 2018
HIP
ROiE COUNTY
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Mission Statement
The mission of the Leadership Monroe County Class of XXVI Project
is to create an awareness for the continual clean up of Monroe
County beyond the situation created by Hurricane Irma.
We want to build a mindset among locals, which would spread to
visitors, that no person in the Keys should ever walk past a piece of
trash without picking it up.
2
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Bridging the Roficf a Keys Since X94'2
Project Scope
■ Initiate a viral video campaign challenge called "Don't Pass It Up, Pick
It Up! ".
■ The Campaign would address
— The continuous need to keep the Keys litter -free
— Dealing with the small hurricane debris left behind after the major
government- funded debris collection has ended
■ The class will spread out, and in true "force multiplier" fashion
challenge local groups to create short videos about encouraging other
locals to clean up.
■ The class will create a target master list and approach various groups
to participate by making a video, although the challenge would be
open to the general public.
■ The contest would open on June 1 and end on Sept. 1.
■ Fundraising will be held to obtain a minimum $500 prize for the
winning video (i.e. most popular)
■ The winners would be announced on Sept. 10, the anniversary of
Hurricane Irma.
3
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Bridging the Roficf a Keys Since X94'2
Project Scope (continued)
■ Intent is to launch a marketing campaign, explaining the contest on May 1
■ Short videos could be created by various groups such as
— Dolphin Research Center employees
— A local dance troupe
— High school drama students.
■ Videos requirements would include
— Message needs to be encouraging and inspirational
so the community will want to participate
— Use of the unifying motto "Don't Pass It Up, Pick It I
must be displayed in the video
— Specific props
— Time limit
• The rest of the content of the video can be the creative
brainchild of the creators.
• Videos would be emailed to a class committee for review
and editing before they are posted.
• The videos will be distributed via a Facebook page
• Facebook analytics will determine the winner
4
HP
��COUNIY
Bridging the FEario'a Keys Since M2
Project Launch
■ Project is launched with Class involvement and team leading by action by creating a
kick off video with the help of TV88 who has volunteered to assist.
— Group shot with brief message about project and contest
— Each member of team is filmed individually picking up piece(s) of trash, throwing
it into the garbage and then turning to the camera challenging the next team
member (or someone prominent in the community) to "pick it up ".
— Upon Board approval, the Keys will be divided into upper /middle /lower areas
between class members to focus on getting our message out and project
launched.
C i,j 1 i with "Don't It U, Pick It U after which the prize is
awarded i r of the contest.
5
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�m N '�E cOurJry
Bridging the Roficf a Keys Since X94'2
Project Timeline
Project
identified
and
presented
to the
Board for
approval
Class creates team video
and finalizes rules and
requirements for contest
Contest
launches
(o6/o1/18)
and funds
raised for
prize money
Contest in
progress and
funds raised
for prize
money
Contest in
progress and
funds raised
for prize
money
C
Contest
concludes
and winner
named
H ' P
�m N 'E cOurJry
Bridging the Roficf a Keys Since X94'2
Financial Support
■ Project initially will be self- funded by donations of the 22 team members.
— Amount is TBD and will be finalized at our next meeting.
— We are estimating between $40 - $100 per person.
— Will work to obtain sponsorship to increase the awards.
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Bridging the Roficf a Keys Since X94'2
Action List
■ Create a class logo and a video logo
— Begin outlining the class video
- Create a committee to master basic video editing
techniques
— Create master list of potential video - making
groups
�_ FA
— Purchase props to be loaned to groups making
videos
■ Create a social media channel
■ Design a marketing campaign
— Write mass appeal letter
— Chamber approach
— Arrange radio and news coverage
— Create public service announcements
el E CQU'hJFY
$ Bridging the Roficf a Keys Since X94'2
Talking Points
■ A lot of groups are doing cleanups, we want to change behavior long -term
— we wanted individual people to feel the urge to pick up trash wherever they see it
— in their neighborhoods, outside their corner store, on the water
— to take pride in our beautiful surroundings
— for our visitors to do their part
• Our class will create a video to launch our campaign
• Fun, silly — we want people to be encouraged to pick up, not feel like drudgery
• Storm trooper costume /masks to use in our video and for the other groups to use also
• "Don't Pass It Up, Pick It Up!" Average White Band (looking into legality)
• Videos will be submitted to us — we review for suitability and we add the logo and post
— We will post within 5 days of receipt
• It is the group submitting the video to share and get the most "likes"
• Their videos will include at least one storm trooper costume /mask
• Reach out to groups to invite participation — anyone can participate
— Our class has access to list of groups doing cleanups currently
— Each class member will contribute names and will reach out
• Piggyback on annual cleanup around September 16. Our winner(s) will be announced on September
10, the anniversary of Hurricane Irma. We can use this event to publicize annual cleanup.
• All members of the class will participate in some way in the project H,P
9 Bridging the FEaricfa Keys Since M2
"DON'T PASS IT UP, PICK IT UP" CAMPAIGN
VI DED CDNTEST OFFICIAL RU LES
1. MINIMUM REQUIREMENT OF VIDEO SUBMISSION
• The general theme of the video needs to be encouraging and inspirational so as to encourage community
participation.
• The LMC)W logo must be incorporated into the video.
• The entry must have a "Star Wars' theme.
• The entry must incorporatethe unifying motto "Pick up the Pieces ", "Don't Pass It Up, Pick It Up" or similar
must be displayed in some sort of fashion in the video.
• The video's total duration must be a minimum of 15 seconds and a maximum of 90 seconds.
• Entries shall only be accepted via email to the contest's dedicated email address:
"pickitupmonroe @gmail.com"
• In addition to the video, all entries must also include the following:
• Name of individual or business organization submitting the entry;
• Contact Person;
• Contact email address; and
• Contact phone number.
• All entrants will receive a confirmation email upon submission.
• Upon receipt, the submission will be reviewed by LMC XXVI to ensure it complies with all minimum
requirements. All qualified submissions will be posted no later than 48 hours from the date of submission on
the contest's dedicated Facebook page at "Monroe: don't pass it up pick it up."
• Multiple entries from the same individual or business organization are permitted and even encouraged.
2. ELIGIBILITY - Open to legal residents residing in or business organizations (both for profit and not -for profit)
primarily based in Monroe County, Florida.
3. DEADLINES /TIME FRAMES
LMC CLASS XXVI to post its video
September 10, 2018
Entrants may submit videos to the LMC Class XXVI email address
9:00 A.M. on September 10, 2018
Conclusion of the submission period and effective date for tabulation of
scores.
5:00 P.M. on November 10, 2018
Winner to be announced
On or before November 30, 2018
4. DETERMINATION OF WINNING ENTRY — The winning entry shall be determined based on the total number of
Number of "likes" based solely on " Facebook analytics ". The odds of winning will depend upon the total
number of eligible entries received throughout the submission period. The winner will be notified via the email
address and phone number provided by the entrant. Winners will be required to show a photo ID when picking
up their prize.
5. DESCRIPTION AND DETAILS OF PRIZE —The winning entry will receive a $500.00 cash prize and made payable to
the organization or individual provided with the entry.
6. GENERAL RULES - Void where prohibited by law. All federal, state and local laws and regulations apply. Potential
winners must execute any required documents prior to awarding of their prize. Noncompliance may result in
disqualification and an alternate winner will be selected. If the winning entry is submitted by a business
organization, prize funds will be made payable to that organization and not any individual. If a winner cannot be
contacted, is disqualified, or declines the prize, LMC Class XXVI reserves the right to determine an alternate
winner, at its sole discretion. In no event will more than the stated number of prizes be awarded. By participating
in this campaign, entrants agree to be bound by these Official Rules and the decisions which are final. This
campaign is sponsored by Leadership Monroe County - Class XXVI.
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7. DISCLAIMERS - All federal, state and local taxes are the sole responsibility of the winner. The value of any prize
will be reported for tax purposes as required by law. The winner may be required to provide LMC Class XXVI with
valid identification and social security or tax payer identification number before any prize will be awarded.
Peters - Katherine
From: Jones - Mallory
Sent: Friday, October 5, 2018 12:13 PM
To: Ballard- Lindsey
Subject: Leadership Monroe Class XXVI Project BOCC agenda item 10.17.18
Attachments: LMC Class of XXVI Project_v6.0.pptx; PUP - Official Rules. v4jja 090418.pdf
Importance: High
Follow Up Flag: Follow up
Flag Status: Flagged
Lindsey
Attached is our class project overview via PowerPoint.
Speaker(s): Misha D. McRAE kwislander(mail . com
and myself
We are currently getting the word out via: radio, YouTube video (hyperlinked below) and Facebook to all of Monroe
County residents, agencies and nonprofits as I mentioned in my earlier email to Christine. We just want to take a few
minutes of this valuable platform at the BOCC to showcase what we are doing and to educate the public on our project
and promote involvement.
https.-Lyoutu.beZoc EcHtehZw
Please let me know if there is anything else I need to get to you. Thanks again for all your help!
Website: www.monroecounty -fl.gov
Please note: Florida has a very broad public records law. Most written communications to or from the
County regarding County business are public record, available to the public and media upon request. Your
e -mail communication may be subject to public disclosure.
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