Item I02BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: February 16, 2011 Division: Growth Management
Bulk Item: Yes X No _ Department: Planning and Environmental Resources
Staff Contact Person/Phone #: Jane Tallman, ph. 509 -0998
AGENDA ITEM WORDING: Approval of the selected contractor, Synergy Advertising & Design,
Inc. (dba Synergy Design Group), and contract for Interpretive Planning and Design Contracting Firms
to Design, Fabricate, and Install Interpretive Panels for the Florida Keys Scenic Highway.
ITEM BACKGROUND: The Florida Keys Scenic Corridor Alliance and Monroe County as the
Local Agency Program (LAP) Agent were awarded a National Scenic Byways Grant for its proposed
Interpretive Panels Project which will provide $45,000 for the design, fabrication and installation of
Interpretive Panels at four (4) indoor visitor center locations on the Florida Keys Scenic Highway
corridor from Key West to Key Largo. Monroe County entered into a LAP Agreement with the FDOT
in July 2010 which provides the funding from this grant.
A Request for Proposals (RFP -GMD- 349 -16- 2010- PUR/CV) was advertised with a closing date of
December 15, 2010. A selection committee met in a publicly advertised meeting on January 18, 2011,
to evaluate the proposals. Based on review of six (6) proposals, the selection committee recommends
Synergy Advertising & Design, Inc. (dba Synergy Design Group).
This project must be completed by June 30, 2011, to comply with the LAP Agreement.
PREVIOUS RELEVANT BOCC ACTION: On April 21, 2010, the BOCC approved the execution
of the LAP Agreement with FDOT which provides funding from the National Scenic Byways Grant
Award for the Florida Keys Scenic Highway Interpretive Panels Project.
On October 20, 2010, the BOCC approved advertising the Request for Proposals (RFP-GMD- 349 -16-
2010- PUR/CV) for this project.
CONTRACT /AGREEMENT CHANGES: N/A
STAFF RECOMMENDATIONS: Approval
TOTAL COST: $45,000 INDIRECT COST: BUDGETED: Yes X No
DIFFERENTIAL OF LOCAL PREFERENCE: n/a
COST TO COUNTY: $0 SOURCE OF FUNDS: S0518- GW1002 (grant funded through
LAP Agreement with FDOT)
REVENUE PRODUCING: Yes No X AMOUNT PER MONTH Year
APPROVED BY: County Atty x OMB/Purcing Risk Management
DOCUMENTATION: Included X Not Required
DISPOSITION: AGENDA ITEM #
Revised 7/09
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Synergy Advertising & Contract #
Design, Inc. (dba Synergy Effective Date:
Design Group)
Expiration Date:
February 16, 2011
June 30, 2011
Contract Purpose /Description:
Contract to Design, Fabricate, and Install Interpretive Panels for the Florida Keys Scenic
Highway. The project is grant funded through LAP Agreement with FDOT
Contract Manager: Jane Tallman 2521 Planning and Environmental
Resources
(Name) (Ext.) (Department/Stop #)
for BOCC meeting on February 16, 2011 Agenda Deadline: February 1, 2011
CONTRACT COSTS
Total Dollar Value of Contract: $ 45,000 Current Year Portion: $ 45,000
Budgeted? YesN No ❑ Account Codes:
Grant: $ 45,000
County Match: $ 0
Estimated Ongoing Costs: $0 /yr
(Not included in dollar value above)
125 - 50518 530490 - GW 1002 - 530340
ADDITIONAL COSTS
For:
utilities, janitorial, salaries, etc.
CONTRACT REVIEW
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RFP-GMD-349-16-2010-PUR/CV
January 18, 2011
Selection Committee Ranking Meeting
Meeting Minutes
The Selection Committee (Committee) for RFP-GMD-349-16-2010-PUR/CV met Ott
Tuesday, January 18, 2011 at 2 p.m. at 2798 Overseas Highway, Marathon, FL. Tim
following members were present: Townsley Schwab, Director of Planning and
Environmental Resources; Trish Smith, Transportation Planner; and Jane Tallman,
Scenic Highway Coordinator. There were no members of the public in attendance.
The Committee began reviewing the proposed project, the score sheet, and the required
submittal forms. Each of the seven responses was evaluated to determine if they met the
minimum qualifications. One responder, Tidewater Graphics, did not submit the
necessary submittal forms and, therefore, was not included in the ranking process. The
remaining six responses included the necessary submittal fbrms.
The Committee then reviewed and discussed the response packages and the information
provided. After thorough discussion, each committee member, working independently,
scored each of the six respondents. Committee member scores were individually
summed and ranked. The final ranking was determined by averaging the individual
rankings (see page 2). The flnal ranking was as follows:
Finn
Rankin
Synergy Design Group
I
Mactec
2
Experience Design
2
Conservation by Design
4
Calvin Giordano
4
Accom
6
The selection committee unanimously agreed that Synergy Design Group was the top
ranked firm and would be recommended to the Monroe County Board of County
Commissioners as the qualified contractor for this project.
CONTRACT FOR
PROFESSIONAL SERVICES
BETWEEN OWNER AND CONTRACTOR
THIS CONTRACT FOR PROFESSIONAL SERVICES BETWEEN OWNER AND
CONTRACTOR (the "Contract" or "Agreement ") is made and entered into by Monroe
County ( "Owner" or "County"), a political subdivision of the State of Florida, whose
address is 1100 Simonton Street, Key West, Florida 33040, its successors and assigns
through the Monroe County Board of County Commissioners (`BOCC "), and Synergy
Advertising & Design, Inc. (dba Synergy Design Group), the ( "Contractor "), whose
address is 1921 Capital Circle NE, Suite 3, Tallahassee, FL 32308 -4492, its successors
and assigns on the 10 day of February, 2011.
NOW, THEREFORE, in consideration of the mutual promises, covenants and
agreements stated herein, and for other good and valuable consideration, the sufficiency
of which hereby acknowledged, the Owner and the Contractor agree:
ARTICLE 1
REPRESENTATIONS AND WARRANTIES
By executing this Contract, Contractor makes the following express representations and
warranties to the Owner:
1.1 The Contractor is a professional qualified to act as the Contractor for the
assignment and is licensed to practice Contracting by all public entities having
jurisdiction over the Contractor and the assignment;
1.2 The Contractor shall maintain all necessary licenses, permits or other
authorizations necessary to act as Contractor for the assignment until the Contractor's
duties hereunder have been fully satisfied;
1.3 The Contractor shall prepare all documents that may be developed under this
Contract including, but not limited to, all contract plans and specifications, in such a
manner that they shall be in conformity and comply with all applicable law, codes and
regulations. The Contractor warrants that any documents prepared as a part of this
Contract will be adequate and sufficient to accomplish the purposes of the task order,
therefore, eliminating any additional construction cost due to missing or incorrect design
elements in the contract documents;
1.4 The Contractor assumes full responsibility to the extent allowed by law with
regards to his performance and those directly under his employ as Contractor of Record.
1.5 The Contractor's services shall be performed as expeditiously as is consistent with
professional skill and care and the orderly progress of the Work. The Contractor shall
submit, for the Owner's and Monroe County Growth Management Division's
information, a schedule for the performance of the Contractor's services which may be
adjusted by task order as the work proceeds if approved by the Owner, and shall include
allowances for periods of time required for the Owner's and Monroe County Growth
Management Division's review, and for approval of submission by authorities having
jurisdiction over the services. These adjustments shall not be considered modifications of
the contract and may be approved by the Monroe County Growth Management Division
Director. Time limits established by this schedule and approved by the Owner may not
be exceeded by the Contractor except for delay caused by events not within the control of
the Contractor or foreseeable by him.
1.6 In providing all services pursuant to this agreement, the Contractor shall abide by
all statutes, ordinances, rules and regulations pertaining to, or regulating such services,
including those now in effect and hereinafter adopted. Any violation of said statutes,
ordinances, rules and regulations shall constitute a material breach of this agreement and
shall entitle the County to terminate this agreement immediately upon delivery of written
notice of termination to the Contractor.
ARTICLE II
SCOPE OF CONTRACTOR'S BASIC SERVICE
2.1 DEFINITION
Contractor's Scope of Basic Services consists of those described in Attachment A: Scope
of Work and Schedule of Deliverables. The Contractor shall commence work on the
services provided for in this Agreement promptly upon his receipt of a written notice to
proceed from the County.
2.2 CORRECTION OF ERRORS, OMISSIONS, DEFICIENCIES
The Contractor shall, without additional compensation, promptly correct any errors,
omissions, deficiencies, or conflicts in the work product of the Contractor or its
subcontractors, or both.
2.3 NOTICE REQUIREMENT
All written correspondence to the County shall be dated and signed by an authorized
representative of the Contractor. Any notice required or permitted under this agreement
shall be in writing and hand delivered or mailed, postage pre -paid, to the County by
certified mail, return receipt requested, to the following:
To the County: Christine Hurley, Division Director
Monroe County Growth Management Director
2798 Overseas Highway, Suite 410
Marathon, Florida 33050
Roman Gastesi, County Administrator
1100 Simonton Street, Suite 205
Key West, FL 33040
To the Contractor:
Mary Frances Turner, President/CEO
Synergy Design Group
1921 Capital Circle NE, Suite 3
Tallahassee, FL 32308 -4492
ARTICLE III
OWNER'S RESPONSIBILITIES
3.1 The Owner shall designate Monroe County Growth Management Division to act
on the Owner's behalf with respect to the task orders. The Owner or Monroe County
Growth Management Division shall render decisions in a timely manner pertaining to
documents submitted by the Contractor in order to avoid unreasonable delay in the
orderly and sequential progress of the Contractor's services. However, the parties
acknowledge that due to Monroe County Policy, Ordinances or State or Federal Statute
there may be times when a decision must be made by the BOCC, in which case any delay
shall not be attributed to Monroe County or its representative.
3.2 The Owner shall furnish the required information and services and shall render
approvals and decisions as expeditiously as necessary for the orderly progress of the
Contractor's services and work of the contractors.
3.3 The Owner's review of any documents prepared by the Contractor or its
consultants shall be solely for the purpose of determining whether such documents are
generally consistent with the Owner's criteria, as and if, modified. No review of such
documents shall relieve the Contractor of responsibility for the accuracy, adequacy,
fitness, suitability or coordination of its work product.
ARTICLE IV
INDEMNIFICATION AND HOLD HARMLESS
Notwithstanding any minimum insurance requirements prescribed elsewhere in this
agreement, the Contractor covenants and agrees that it shall defend, indemnify and hold
the County and the County's elected and appointed officers and employees harmless from
and against (i) any claims, actions or causes of action, (ii) any litigation, administrative
proceedings, appellate proceedings, or other proceedings relating to any type of injury
(including death), loss, damage, fine, penalty or business interruption, and (iii) any costs
or expenses that may be asserted against, initiated with respect to, or sustained by, any
indemnified party by reason of, or in connection with, (A) any activity of Contractor or
any of its employees, agents, contractors in any tier or other invitees during the term of
this Agreement, (B) the negligence or willful misconduct of Contractor or any of its
employees, agents, contractors in any tier or other invitees, or (C) Contractor's default in
respect of any of the obligations that it undertakes under the terms of this Agreement,
except to the extent the claims, actions, causes of action, litigation, proceedings, costs or
expenses arise from the intentional or sole negligent acts or negligent acts in part or
omissions of the County or any of its employees, agents, contractors or invitees (other
than Contractor). Insofar as the claims, actions, causes of action, litigation, proceedings,
costs or expenses relate to events or circumstances that occur during the term of this
Agreement, this section will survive the expiration of the term of this Agreement or any
earlier termination of this Agreement.
In the event the completion of the project (including the work of others) is delayed or
suspended as a result of the Contractor's failure to purchase or maintain the required
insurance, the Contractor shall indemnify the County from any and all increased expenses
resulting from such delay.
In the event the completion of the project (including the work of others) is delayed or
suspended as a result of the Contractor's failure to purchase or maintain the required
insurance, the Contractor shall indemnify the County from any and all increased expenses
resulting from such delay.
The first ten dollars ($10.00) of remuneration paid to the Contractor is for the
indemnification provided for above.
The extent of liability is in no way limited to, reduced, or lessened by the insurance
requirements contained elsewhere within this agreement.
ARTICLE V
5.1 PERSONNEL
The Contractor shall assign only qualified personnel to perform any service concerning
the project.
ARTICLE VI
6.1 TIME OF COMPLETION
The services to be rendered by the Contractor shall be commenced upon written notice
from the County and the work shall be completed by June 30, 2011, in accordance with
the Production Schedule, Attachment B, unless it shall be modified in a signed document,
by the mutual consent of the County and Contractor.
ARTICLE VII
7.1 COMPENSATION
The maximum compensation available to the Contractor under this agreement is
$45,000.00. The Contractor shall submit invoices with progress reports of activities
according to the Scope of Work and Schedule of Deliverables, Attachment A, and the
Production Schedule, Attachment B. The County agrees to pay the Contractor upon
completion of said deliverables until the work under this agreement is completed (on or
before June 30, 2011).
7.2 PAYMENT TO CONTRACTOR
7.2.1 Payment will be made according to the Local Government Prompt Payment Act.
Any request for payment must be in a form satisfactory to the County Clerk (Clerk), and
shall be considered received by the County when received by the Clerk. Requests for
payment must describe in detail the services performed and the payment amount
requested. The Contractor must submit to the County Project Manager, who will review
the request. The Project Manager shall note his/her approval on the request and forward
it to the Clerk for payment. If request for payment is not approved, the Project Manager
must inform the Contractor in writing that must include an explanation of the deficiency
that caused the disapproval of the request.
7.2.2 The Contractor shall submit invoices with progress reports of activities according
to the Scope of Work and Schedule of Deliverables, Attachment A, and the Production
Schedule, Attachment B, until the work under this agreement is completed (on or before
June 30, 2011).
7.2.3 Contractor shall not assign, sublet or transfer any rights under or interest in
(including, but not without limitations, moneys that may become due or moneys that are
due) this agreement or subsequent Work Assignment without the written consent of the
County, except to the extent that any assignment, subletting, or transfer is mandated by
law or the effect of this limitation may be restricted by law. Unless specifically stated to
the contrary in any written consent to any assignment, no assignment will release or
discharge the assignor from any duty or responsibility under this agreement.
7.3 REIMBURSABLE EXPENSES
Reimbursable expenses (travel, mileage, meals, lodging etc.) are not allowed as part of
this contract.
7.4 BUDGET
7.4.1 The Contractor may not be entitled to receive, and the County is not obligated to
pay, any fees or expenses in excess of the amount budgeted for this Agreement by
County's Board of County Commissioners. The budgeted amount may only be modified
by an affirmative act of the County's Board of County Commissioners.
7.5 AVAILABILITY OF FUNDS
7.5.1 If funding cannot be obtained or cannot be continued at a level sufficient to allow
for continued reimbursement of expenditures for services specified in this Contract or in
the separate contracts for individual projects, the agreement may be terminated
immediately at the option of the County by written notice of termination delivered to the
Contractor. The County shall not be obligated to pay for any services provided by the
Contractor after the Contractor has received written notice of termination, unless
otherwise required by law.
7.5.2 Monroe County's performance and obligation to pay under this contract is
contingent upon an annual appropriation by the Florida Department of Transportation and
the Board of County Commissioners and the approval of the Board members at the time
of contract initiation and its duration.
ARTICLE VIII
8.1 OWNERSHIP
Monroe County, as owner, shall receive and retain all rights to copyright, trademark, or
other intellectual property rights to the work product created pursuant to this contract.
All rights to reproduction belong to Owner. Contractor shall not be entitled or allowed to
use any portion of the design or copy produced for this project for any purpose without
the express permission of Owner.
ARTICLE IX
9.1 SUCCESSORS AND ASSIGNS
The Contractor shall not assign its right hereunder, excepting its right to payment, nor
shall it delegate any of its duties hereunder without the written consent of the Owner. The
Owner and Contractor, respectively, bind themselves, their partners, successors, assigns
and legal representatives to the other party to this Agreement and to the partners,
successors, assigns and legal representatives of such other party with respect to all
covenants of this Agreement.
ARTICLE X
NO THIRD PARTY BENEFICIARIES
AND INDEPENDENT CONTRACTOR RELATIONSHIP
10.1 NO THIRD PARTY BENEFICIARIES
Nothing contained herein shall create any relationship, contractual or otherwise, between
the parties which creates or gives rise to any rights in favor of, any third party.
10.2 INDEPENDENT CONTRACTOR RELATIONSHIP
The Contractor is and shall be an independent contractor in the performance of all work,
services, and activities under this Agreement and is not an employee, agent or servant of
the County. The Contractor shall exercise control over the means and manner in which it
and its employees perform the work and in all respects the Contractor's relationship and
the relationship of its employees to the County shall be that of an independent contractor
and not as employees or agents of the County. The Contractor does not have the power or
authority to bind the County in any promise, agreement or representation other than such
power and authority that is specifically provided for in this Agreement.
ARTICLE XI
INSURANCE POLICIES
11.1 GENERAL INSURANCE REQUIREMENTS FOR CONTRACTORS AND
SUBCONTRACTORS
As a pre - requisite of the work governed, or the goods supplied under this contract
(including the pre - staging of personnel and material), the Contractor shall obtain, at
his/her own expense, insurance as specified in any attached schedules, which are made
part of this contract. The Contractor will ensure that the insurance obtained will extend
protection to all Subcontractors engaged by the Contractor. As an alternative, the
Contractor may require all Subcontractors to obtain insurance consistent with the
attached schedules.
The Contractor will not be permitted to commence work governed by this contract
(including pre - staging of personnel and material) until satisfactory evidence of the
required insurance has been furnished to the County as specified below. Delays in the
commencement of work, resulting from the failure of the Contractor to provide
satisfactory evidence of the required insurance, shall not extend deadlines specified in
this contract and any penalties and failure to perform assessments shall be imposed as if
the work commenced on the specified date and time, except for the Contractor's failure to
provide satisfactory evidence.
The Contractor shall maintain the required insurance throughout the entire term of this
contract and any extensions specified in the attached schedules. Failure to comply with
this provision may result in the immediate suspension of all work until the required
insurance has been reinstated or replaced. Delays in the completion of work resulting
from the failure of the Contractor to maintain the required insurance shall not extend
deadlines specified in this contract and any penalties and failure to perform assessments
shall be imposed as if the work had not been suspended, except for the Contractor's
failure to maintain the required insurance.
The Contractor shall provide, to the County, as satisfactory evidence of the required
insurance, either:
• Certificate of Insurance
or
A Certified copy of the actual insurance policy.
The County, at its sole option, has the right to request a certified copy of any or all
insurance policies required by this contract.
All insurance policies must specify that they are not subject to cancellation, non - renewal,
material change, or reduction in coverage unless a minimum of thirty (30) days prior
notification is given to the County by the insurer.
The acceptance and/or approval of the Contractor's insurance shall not be construed as
relieving the Contractor from any liability or obligation assumed under this contract or
imposed by law.
The Monroe County Board of County Commissioners, its employees and officials will be
included as "Additional Insured" on all policies, except for Workers' Compensation.
11.2 INSURANCE REQUIREMENTS FOR CONTRACT BETWEEN COUNTY
AND CONTRACTOR
Prior to the commencement of work governed by this contract, the Contractor shall obtain
General Liability Insurance. Coverage shall be maintained throughout the life of the
contract and include, as a minimum:
Premises Operations
Bodily Injury Liability
Expanded Definition of Property Damage
The minimum limits acceptable shall be:
$300,000 Combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
$100,000 per Person
$300,000 per Occurrence
$ 50,000 Property Damage
An Occurrence Form policy is preferred. If coverage is provided on a Claims Made
policy, its provisions should include coverage for claims filed on or after the effective
date of this contract. In addition, the period for which claims may be reported should
extend for a minimum of twelve (12) months following the acceptance of work by the
County.
The Monroe County Board of County Commissioners shall be named as Additional
Insured on all policies issued to satisfy the above requirements.
11.3 VEHICLE LIABILITY INSURANCE REQUIREMENTS
Recognizing that the work governed by this contract requires the use of vehicles, the
Contractor, prior to the commencement of work, shall obtain Vehicle Liability Insurance.
Coverage shall be maintained throughout the life of the contract and include, as a
minimum, liability coverage for:
• Owned, Non - Owned, and Hired Vehicles
The minimum limits acceptable shall be:
$300,000 Combined Single Limit (CSL)
If split limits are provided, the minimum limits acceptable shall be:
$100,000 per Person
$300,000 per Occurrence
$ 50,000 Property Damage
The Monroe County Board of County Commissioners shall be named as Additional
Insured on all policies issued to satisfy the above requirements.
11.4 WORKERS' COMPENSATION INSURANCE REQUIREMENTS
Prior to commencement of work governed by this contract, the Contractor shall have
proof of Workers' Compensation Insurance with limits sufficient to respond to the
applicable state statutes.
In addition, the Contractor shall obtain Employers' Liability Insurance with limits of not
less than:
$100,000 Bodily Injury by Accident
$500,000 Bodily Injury by Disease, policy limits
$100,000 Bodily Injury by Disease, each employee
Coverage shall be maintained throughout the entire term of the contract.
Coverage shall be provided by a company or companies authorized to transact business in
the state of Florida.
If the Contractor has been approved by the Florida's Department of Labor as an
authorized self - insurer, the County shall recognize and honor the Contractor's status.
The Contractor may be required to submit a Letter of Authorization issued by the
Department of Labor and a Certificate of Insurance, providing details on the Contractor's
Excess Insurance Program.
If the Contractor participates in a self - insurance fund, a Certificate of Insurance will be
required. In addition, the Contractor may be required to submit updated financial
statements from the fund upon request from the County.
ARTICLE XII
TERMINATION
12.1 Either party hereto may terminate this contract prior to expiration upon giving
fifteen (15) days written notice to the other in the event that such other party negligently
or for any reason substantially fails to perform its material obligations set forth herein.
No termination expenses shall be paid by the Owner after the date of notice of
termination.
12.2 The Owner may terminate this Contract without cause by giving the other party
fifteen (15) days written notice of its intention to do so. Termination expenses shall
include expenses available under the contract through the date on the notice of
termination and shall not include any additional services required in order to stop
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performance of services, unless agreed to in writing by the County and subject to audit
for the purpose of verification.
ARTICLE XIII
ENTIRE AGREEMENT
13.1 This contract constitutes of the form of agreement, the exhibits that are attached
and made a part of the contract, the response document, and the documents referred to in
the form of agreement as a part of this contract. In the event any conflict between any of
those contract documents, the one imposing the greater burden on the Contractor will
control.
13.2 A person or affiliate who has been placed on the convicted vendor list following a
conviction for public entity crime may not submit a bid on contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for
the property to public entity, may not be awarded or perform work as a contractor,
supplier, subcontractor, or consultant under a contract with any public entity, and may not
transact business with any public entity in excess of the threshold amount provided in
Section 287.017 of the Florida Statutes, for CATEGORY TWO for a period of 36 months
from the date of being placed on the convicted vendor list.
ARTICLE XIV
DISPUTE RESOLUTION
14.1 County and Contractor agree that all disputes and disagreements shall first be
attempted to be resolved by meet and confer sessions between representatives of each of
the parties. If no resolution can be agreed upon within 30 days after the first meet and
confer session, the issue or issues shall be submitted to mediation before a mediator
mutually agreed to by the parties. The cost of mediation shall be shared equally. The
parties agree that mediation is a condition precedent to the institution of legal or equitable
proceedings by either party. Request for mediation shall be in writing and sent to the
other party. The parties shall agree on a mediator to hear the dispute.
14.2 Mediation shall be held in Monroe County, Florida in a location in Key West; the
location may be moved only by mutual agreement of the parties.
14.3 Agreements reached in mediation shall be reduced to writing and signed by the
representative of each party; however agreements must be approved by the Board of
County Commissioners to be enforceable. Agreements reached in mediation shall be
enforceable as settlement agreements in any court having jurisdiction in Monroe County.
14.4 Nothing in this Agreement shall be construed to interfere with a subsequent order
from any court of competent jurisdiction ordering the parties to enter into mediation after
institution of legal or equitable proceedings.
14.5 Arbitration is specifically rejected by the parties as a method of settling disputes
which arise under this agreement; neither of the parties shall be compelled by the other to
arbitrate a dispute which may arise under this Agreement.
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ARTICLE XV
Additional Requirements
15.1 The following items are part of this contract:
a) Contractor shall maintain all books, records, and documents directly pertinent
to performance under this Agreement in accordance with generally accepted accounting
principles consistently applied. Each party to this Agreement or their authorized
representatives shall have reasonable and timely access to such records of each other
party to this Agreement for public records purposes during the term of the Agreement and
for four years following the termination of this Agreement. If an auditor employed by the
County or Clerk determines that monies paid to Contractor pursuant to this Agreement
were spent for purposes not authorized by this Agreement, the Contractor shall repay the
monies together with interest calculated pursuant to F.S. Sec. 55.03, running from the
date the monies were paid to County.
b) Governing Law, Venue, Interpretation, Costs, and Fees: This Agreement
shall be governed by and construed in accordance with the laws of the State of Florida
applicable to contracts made and to be performed entirely in the State. In the event that
any cause of action or administrative proceeding is instituted for the enforcement or
interpretation of this Agreement, the County and Contractor agree that venue will lie in
the appropriate court or before the appropriate administrative body in Monroe County,
Florida. The Parties waive their rights to a trial by jury. The County and Contractor
agree that, in the event of conflicting interpretations of the terms or a term of this
Agreement by or between any of them the issue shall be submitted to mediation prior to
the institution of any other administrative or legal proceeding, pursuant to this agreement.
C) Severability. If any term, covenant, condition or provision of this
Agreement (or the application thereof to any circumstance or person) shall be declared
invalid or unenforceable to any extent by a court of competent jurisdiction, the remaining
terms, covenants, conditions and provisions of this Agreement, shall not be affected
thereby; and each remaining term, covenant, condition and provision of this Agreement
shall be valid and shall be enforceable to the fullest extent permitted by law unless the
enforcement of the remaining terms, covenants, conditions and provisions of this
Agreement would prevent the accomplishment of the original intent of this Agreement.
The County and Contractor agree to reform the Agreement to replace any stricken
provision with a valid provision that comes as close as possible to the intent of the
stricken provision.
d) Attorney's Fees and Costs. The County and Contractor agree that in the
event any cause of action or administrative proceeding is initiated or defended by any
party relative to the enforcement or interpretation of this Agreement, the prevailing party
shall be entitled to reasonable attorney's fees and court costs expenses, as an award
against the non - prevailing party, and shall include attorney's fees and courts costs
expenses in appellate proceedings.
e) Binding Effect. The terms, covenants, conditions, and provisions of this
Agreement shall bind and inure to the benefit of the County and Contractor and their
respective legal representatives, successors, and assigns.
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f) Authority. Each party represents and warrants to the other that the
execution, delivery and performance of this Agreement have been duly authorized by all
necessary County and corporate action, as required by law. Each party agrees that it has
had ample opportunity to submit this Contract to legal counsel of its choice and enters
into this agreement freely, voluntarily and with advise of counsel.
g) Claims for Federal or State Aid. Contractor and County agree that each
shall be, and is, empowered to apply for, seek, and obtain federal and state funds to
further the purpose of this Agreement; provided that all applications, requests, grant
proposals, and funding solicitations shall be approved by each party prior to submission.
h) Adjudication of Disputes or Disagreements. County and Contractor agree
that all disputes and disagreements shall be attempted to be resolved under Section XIV
of this agreement. If no resolution can be agreed upon within 30 days after mediation,
then any party shall have the right to seek such relief or remedy as may be provided by
this Agreement or by Florida law.
i) Cooperation. In the event any administrative or legal proceeding is
instituted against either party relating to the formation, execution, performance, or breach
of this Agreement, County and Contractor agree to participate, to the extent required by
the other party, in all proceedings, hearings, processes, meetings, and other activities
related to the substance of this Agreement or provision of the services under this
Agreement. County and Contractor specifically agree that no party to this Agreement
shall be required to enter into any arbitration proceedings related to this Agreement.
j) Nondiscrimination. Contractor and County agree that there will be no
discrimination against any person, and it is expressly understood that upon a
determination by a court of competent jurisdiction that discrimination has occurred, this
Agreement automatically terminates without any further action on the part of any party,
effective the date of the court order. Contractor or County agree to comply with all
Federal and Florida statutes, and all local ordinances, as applicable, relating to
nondiscrimination. These include but are not limited to: 1) Title VI of the Civil Rights
Act of 1964 (PL 88 -352) which prohibits discrimination on the basis of race, color or
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC
ss. 1681 -1683, and 1685- 1686), which prohibits discrimination on the basis of sex; 3)
Section 504 of the Rehabilitation Act of 1973, as amended (20 USC s. 794), which
prohibits discrimination on the basis of handicaps; 4) The Age Discrimination Act of
1975, as amended (42 USC ss. 6101 -6107) which prohibits discrimination on the basis of
age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92 -255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol
Abuse and Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-
616), as amended, relating to nondiscrimination on the basis of alcohol abuse or
alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss.
690dd -3 and 290ee -3), as amended, relating to confidentiality of alcohol and drug abuse
patent records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The
Americans with Disabilities Act of 1990 (42 USC s. 1201 Note), as maybe amended from
time to time, relating to nondiscrimination on the basis of disability; 10) Any other
12
nondiscrimination provisions in any Federal or state statutes which may apply to the
parties to, or the subject matter of, this Agreement.
k) Covenant of No Interest. Contractor and County covenant that neither
presently has any interest, and shall not acquire any interest, which would conflict in any
manner or degree with its performance under this Agreement, and that only interest of
each is to perform and receive benefits as recited in this Agreement.
1) Code of Ethics. County agrees that officers and employees of the County
recognize and will be required to comply with the standards of conduct for public officers
and employees as delineated in Section 112.313, Florida Statutes, regarding, but not
limited to, solicitation or acceptance of gifts; doing business with one's agency;
unauthorized compensation; misuse of public position, conflicting employment or
contractual relationship; and disclosure or use of certain information.
m) No Solicitation/Payment. The Contractor and County warrant that, in
respect to itself, it has neither employed nor retained any company or person, other than a
bona fide employee working solely for it, to solicit or secure this Agreement and that it
has not paid or agreed to pay any person, company, corporation, individual, or firm, other
than a bona fide employee working solely for it, any fee, commission, percentage, gift, or
other consideration contingent upon or resulting from the award or making of this
Agreement. For the breach or violation of the provision, the Contractor agrees that the
County shall have the right to terminate this Agreement without liability and, at its
discretion, to offset from monies owed, or otherwise recover, the full amount of such fee,
commission, percentage, gift, or consideration.
n) Public Access. The Contractor and County shall allow and permit
reasonable access to, and inspection of, all documents, papers, letters or other materials in
its possession or under its control subject to the provisions of Chapter 119, Florida
Statutes, and made or received by the Contractor and County in conjunction with this
Agreement; and the Contractor shall have the right to unilaterally cancel this Agreement
upon violation of this provision by County.
o) Non - Waiver of Immunity. Notwithstanding the provisions of Sec. 768.28,
Florida Statutes, the participation of the Contractor and the County in this Agreement and
the acquisition of any commercial liability insurance coverage, self - insurance coverage,
or local government liability insurance pool coverage shall not be deemed a waiver of
immunity to the extent of liability coverage, nor shall any contract entered into by the
County be required to contain any provision for waiver.
P) Privileges and Immunities. All of the privileges and immunities from
liability, exemptions from laws, ordinances, and rules and pensions and relief, disability,
workers' compensation, and other benefits which apply to the activity of officers, agents,
or employees of any public agents or employees of the County, when performing their
respective functions under this Agreement within the territorial limits of the County shall
apply to the same degree and extent to the performance of such functions and duties of
such officers, agents, volunteers, or employees outside the territorial limits of the County.
13
q) Legal Obligations and Responsibilities: Non - Delegation of Constitutional
or Statutory Duties. This Agreement is not intended to, nor shall it be construed as,
relieving any participating entity from any obligation or responsibility imposed upon the
entity by law except to the extent of actual and timely performance thereof by any
participating entity, in which case the performance may be offered in satisfaction of the
obligation or responsibility. Further, this Agreement is not intended to, nor shall it be
construed as, authorizing the delegation of the constitutional or statutory duties of the
County, except to the extent permitted by the Florida constitution, state statute, and case
law.
r) Non - Reliance by Non - Parties. No person or entity shall be entitled to rely
upon the terms, or any of them, of this Agreement to enforce or attempt to enforce any
third -party claim or entitlement to or benefit of any service or program contemplated
hereunder, and the Contractor and the County agree that neither the Contractor nor the
County or any agent, officer, or employee of either shall have the authority to inform,
counsel, or otherwise indicate that any particular individual or group of individuals, entity
or entities, have entitlements or benefits under this Agreement separate and apart, inferior
to, or superior to the community in general or for the purposes contemplated in this
Agreement.
S) Attestations. Contractor agrees to execute such documents as the County
may reasonably require including a Public Entity Crime Statement, an Ethics Statement,
and a Drug -Free Workplace Statement.
t) No Personal Liability. No covenant or agreement contained herein shall
be deemed to be a covenant or agreement of any member, officer, agent or employee of
Monroe County in his or her individual capacity, and no member, officer, agent or
employee of Monroe County shall be liable personally on this Agreement or be subject to
any personal liability or accountability by reason of the execution of this Agreement.
u) Americans with Disabilities Act of 1990 (ADA). The Contractor will
comply with all the requirements as imposed by the ADA, the regulations of the Federal
government issued thereunder, and the assurance by the Contractor pursuant thereto.
v) Disadvantaged Business Enterprise (DBE) Policy And Obligation. It is the
policy of the County that DBE's, as defined in C.F.R. Part 26, as amended, shall have the
opportunity to participate in the performance of contracts financed in whole or in part
with County funds under this Agreement. The DBE requirements of applicable federal
and state laws and regulations apply to this Agreement. The County and its Contractor
agree to ensure that DBE's have the opportunity to participate in the performance of the
Agreement. In this regard, all recipients and contractors shall take all necessary and
reasonable steps in accordance with applicable federal and state laws and regulations to
ensure that DBE's have the opportunity to compete and perform contracts. The County
and the Contractor and subcontractors shall not discriminate on the basis of race, color,
national origin or sex in the award and performance of contracts, entered pursuant to this
Agreement.
w) Execution in Counterparts. This Agreement may be executed in any
number of counterparts, each of which shall be regarded as an original, all of which taken
14
together shall constitute one and the same instrument and any of the parties hereto may
execute this Agreement by singing any such counterpart.
X) Section Headings. Section headings have been inserted in this Agreement
as a matter of convenience of reference only, and it is agreed that such section headings
are not a part of this Agreement and will not be used in the interpretation of any provision
of this Agreement.
IN WITNESS WHEREOF, each party caused this Agreement to be executed by its duly
authorized representative on the day and year first above written.
(SEAL)
Attest: DANNY L. KOLHAGE, Clerk
By:
Deputy Clerk
BOARD OF COUNTY COMMISSIONERS
OF MONROE COUNTY, FLORIDA
By:
Mayor /Chairman
SYNERGY DESIGN GROUP
By:
Signature and Title
Print Name
Date:
1) WITNESS TO Contractor's Signature:
WITNESS Signature
Print Witness Name
Date:
2) WITNESS TO Contractor's Signature:
Lo
WITNESS Signature
Print Witness Name
15
STATE OF FLORIDA
COUNTY OF
The foregoing instrument was
acknowledged before me this day of , 2010 by
as President of and for Synergy Design Group who is
[ ] personally known to me, or who [ ] has produced a
drivers license as identification.
Notary Public
SEAL
My commission expires
m
ATTACHMENT A
SCOPE OF WORK AND
SCHEDULE OF DELIVERABLES
17
SCOPE OF WORK
The Contractor is to design, fabricate, and install four unique interpretive panels at
specified visitor centers along the Florida Keys Scenic Highway. They are to be installed
inside the buildings so as to be protected from severe weather events and the natural
elements. The interpretive panels shall be consistent with the scenic highway vision
outlined in the Florida Keys Scenic Highway (FKSH) Corridor Management Plan and
Interpretive Master Plan, links to which can be found at www.scenichighwayflkeys.com.
The intention is for the interpretive panels to enhance the travelers overall corridor
experience by providing maps, points of interest and activities for each area in a multi-
lingual format.
The funding for this project is through a Local Agency Program (LAP) Agreement with
the Florida Department of Transportation (FDOT). The total project cost is not to exceed
$45,000, and the Contractor shall submit invoices with progress reports of activities
according to the Schedule of Deliverables below and the Production Schedule,
Attachment B, until the work under this agreement is completed. Reimbursable expenses
(travel, mileage, meals, lodging etc.) are not allowed as part of this contract. This project
must be completed by June 30, 2011.
Schedule of Deliverables
DEUVERAKE
DATE
DRAM/
Phase Qrte: Site Survey, Meeting, Document of Understanding
3/4/2011
$6,218.00
Phase Two: Initial Design Concepts /Initial Saript/Presentation
3125/2011
$11,678.00
Phase Three: Final content, image acquisition, final design docs
4/22/2011
$20,200.00
Phase Four_ Language translations, fabrication, Ins#alhWon
6/30/2011
$6,904.00
Total Draw
$45,0DO.00
The Contractor will conceptualize the interpretive message and draft the interpretive text
in coordination with the FKSCA project subcommittee, the Monroe County Scenic
Highway Coordinator, and subject -matter experts. The Contractor will conduct at least
one meeting in person in the Florida Keys with the FKSCA project subcommittee and the
Monroe County Scenic Highway Coordinator after the contract is awarded. The
Contractor will also conduct site visits to the visitor centers to assess the general area and
the specific panel locations. Using agreed upon elements, brand identity and style
vocabulary will be established. These design elements should highlight the FKSH's
character and intrinsic qualities. Digital audio repeaters will be installed with each
interpretive panel to incorporate multiple languages as audio elements. The Contractor
will produce and record four, 2 -page scripts for each visitor center for a total of sixteen
unique scripts. The four scripts for each center include language translations and an
English recording. The Contractor will propose the panel materials to use and method of
installation. The County must approve all panel specifications, design, and text prior to
fabrication. In addition to fabrication and installation of the four panels, all designs must
be provided to the County and FKSCA in PDF format and the graphics formats
appropriate to the manufacturing of the signs. The County shall exclusively own all
rights to reproduce all text and graphics created under this contract. The Contractor will
not have the right to reproduce the panels, text, or graphics created under this contract.
18
ATTACHMENT B
PRODUCTION SCHEDULE
19
20
WW&ii
Synergy Design Group Proposal Contact
Mary Frances Turner, President /CEO
Synergy Design Group
1921 Capital Circle NE, Suite 3
Tallahassee, FL 32308 -4492
PH 866.513.1900
mfturner @synergydesigngroup.net
Page 12
"Table of Contents
The Florida Keys Scenic Highway I Interpretive Panels Proposal
General Information.. , . ......... ....... ... r . I . I '',' . ........ .........
4
Letter of Introduction .....................................
5
Experience .... ........ ............. .. ....... ................... ......
. .. .. .... 6
Everglades Nature Center . ....... ..... . .... ......
7
Fort Mose Historic State Park ........... .........
A
Tuscawilla Preserve Environmental Learning Center
...... ... . ........ ............... ..... .... ..... 9
Alafia River State Park. ... .. ... ... ... .. .. ..... ..... ... . ..... .
.... . .. 10
Bahia Honda State Park .................. ..... '''. ----
11
Bill Baggs Cape Florida State Park ...... ......... .
......... 12
Calusa Heritage Trail . -.. - � ... ........ - .......
............. ....... 13
Project Team..... , ......... .. . ........................ .......... . ............
....... .. . .... ... .. . ....... . .......... 14
Work Plan
Project Phases .......... .....
20
Timeline ......................
... ... 22
Cost Summary
Phases & Costs.. .
23
Options � .... ................... . . . .. . . ... .
24
Hourly Billing Rates ....... ......... . ... ... ......
26
Subcontractor Contact Information .........
....... 27
Litigation ......... - ..........
28
County Forms & Licenses. . .... ........
...... ....... -29
Page 13
General Information
Who W A re I A Comp Hist
Synergy Design Group (Synergy) was incorporated in the State of Florida in
1991 by John LoCastro and Mary Frances Turner. Located in our state's capital of
Tallahassee, Synergy specializes in the planning and development of exciting learning
environments for interpretive spaces with an emphasis on cultural history and natural
science. Our corporate philosophy revolves around creating environments that allow
people to come to know new things, develop multiple perceptions, and evolve new
relationships with their environments and history.
We believe museums should ignite memories, activate emotions, and spark
interchange. Today's learning environments need to be not only educational
spaces but also recreational ones providing opportunities for families and friends to
interact with displays, artifacts and most importantly, each other. Synergy- designed
exhibitions recognize diversity in age, physical abilities, and learning styles.
Through cooperative partnership relationships with our Clients, the highest level of
personalized service and clearly superior museum design, Synergy Design Group
demonstrates a dedication to creating spaces that exude the excitement, warmth,
and passion we have as museum professionals.
Board of Directors
Mary Frances Turner, President /CEO
John LoCastro, Vice President and Creative Director
Diane LoCastro
""The art of combining forces to
achieve maximum impact
O tt i� sir lfirk�'
z
Page 14
December 15, 2010
Monroe County Purchasing Office
1100 Simonton Street, Room 1 -213
Key West, FL 33040
RFP -GMD- 349 -16- 2010 -PU R/CV
Dear Monroe County Commissioners:
Please consider the enclosed materials as Synergy Design Group's official proposal for the Florida
Keys Scenic Highway Visitor Center Interpretive Panels. Thank you for the opportunity to bid on
this project.
Synergy Design Group has an extensive background in designing both cultural and natural history
exhibits at museums and visitor centers in every corner of the state, from the Panhandle to the Keys.
In fact, we recently completed the design, fabrication, and installation of interpretive panels at Bahia
Honda State Park.
We consider this project an opportunity to share the story of the Keys' unique ecology, heritage, and
culture with the millions of visitors that travel U.S. Highway 1 each year. As residents of Florida, and
many Synergy staffers are multi - generational natives, we care about Florida history not just because
it's our job, but because it's our home. We will ensure that the content of your exhibits drives the
design and forges a connection with the visitor,
Synergy is excited, confident, and committed to making your project a complete success for
everyone involved. We are poised to begin work immediately and look forward to discussing our
approach with you soon.
Best Regards,
Mary Frances Turner
President
921 capital circle rye
taildhass e, {l 32306-4492
66. s 13.1 900
866 513,1901
syner ydes% a roue net
Page 15
Experience
Synergy specializes in the planning and development of exciting
learning environments for interpretive spaces with an emphasis
on cultural history and natural science. Our approach to exhibition
design has evolved over the years, much like the profession
itself. We believe the following portfolio of Synergy projects
demonstrates our relevant experience and capabilities.
Page ( 6
Everglades Nature Center
Florida Fish and Wildlife Conservation Commission
Location: Alligator Alley, FL
Dates: 02/2004 - 06/2005
Budget $ 73,500 (design only)
Synergy transformed a rest facility
on South Florida's Tamiami Trail
into an interpretive center on the
ecosystems and restoration of
the Everglades. Wall graphics and
realistic dioramas were combined
with an interactive topographic
map to tell the multi- faceted
story.
Jerrie Lindsey
Director
Office of Recreation Services
(FFWCC)
(850) 410 -4951
jerrie.lindsey @myfwc.com
Experience
Fort Mose Historic State
-IJ - --
Location: St. Augustine, FL
04/2006 - 09/2007
Budget: $159,975
Fort Mose Historic and
Archaeological State Park is
located along the Matanzas and
Tolomata Rivers estuary near St.
Augustine, Florida. The flora and
fauna that find the protected area
home offer naturalists and bird -
watching enthusiasts a mecca of
wildlife sighting opportunities. The
panels are located on an extensive
boardwalk that crosses through a
variety of ecosystems ending at an
expansive observation platform
looking out over the estuary.
Mara Dombrowski
Program Specialist
Florida Park Service
(850) 245 -3185
Mara.Dombrowski @dep.state.fl.us
E
' Xperience
Page 18
Cold -cast
Bronze Tactile
i ! i
i
Location Daytona Beach, FL
Dates- 01/2003 - 09/2005
Budget: $250,000
Faced with the challenge of
designing a highly accessible
nature center and interpretive trail,
Synergy developed an engaging
approach to interpreting the urban
wetlands using large- and small -
scale graphics as well as tactile,
audio, and visual interactives.
I
Michael Brothers
Executive Director*
Marine Science Center
(386) 304 -5545
mbrothers @co.volusia.fl.us
*formerly Director, Museum of Arts
& Sciences
Experience
Page 19
Alalia River Park
Location: Department of Environmental Protection
Experi"ence
Dates: 08/2009 - 12/2009
I g $18,802
Alafia River State Park offers a wide
range of trails for outdoor activities.
Synergy designed and developed
five informational panels with audio
recordings as well as illustrations,
graphics, and tactiles.
Mara Dombrowski
Program Specialist
Florida Park Service
(850) 245 -3185
Mara.Dombrowski @dep.state.fl.us
Raised Line
Art Tactile
Page 110
Bahia Honda State Park
tepartment of * .
Audio Recording
Location: Bahia Honda Key
Dates- 07/2008 - 08/2009
$35,751
Henry Flagler's railroad to Ke}
turned the remote island of Bahia
Honda Key into a tropical destination.
Synergy interpreted the island's history
by designing and developing three
historical panels that included graphics,
audio recordings, and translation of the
panels into Spanish and French. Visitors
accessed audio recordings by pushing a
button located on each panel.
= I MI
Mara Dombrowski
Program Specialist
Florida Park Service
(850) 245 -3185
Mara.Dombrowski @dep.state.fl.us
Experience
Page 111
Bill Baggs Cape Florida
State Park
Department of Environmental Protection
0
E.Experience
Location Key Biscayne, FL
Dates: 02/2009 - 09/2009
$53,295
Bill Baggs Cape Florida State Park is home to the
oldest standing structure in Miami -Dade County, a
historic lighthouse built in 1825 and reconstructed
in 1846. Synergy interpreted this building's rich
history through the design of interpretive panels
as well as the production of historical illustrations,
audio recordings, translations, and tactiles. Visitors
accessed audio recordings by pushing a button
Page 112
Calusa Heritage Tral
kandell Research
Location: Pine Island, FL
08/2003 - 11/2004
Budget $ 85,766
Synergy Design Group provided planning,
interpretive design, custom historical
illustrations, wayfinding design, and
fabrication services for the Calusa Heritage
Trail located on an active archaeological
and historical site in the city of Pineland.
William (Bill) Marquardt
Director and Curator
Randell Research Center
(239) 283 -2062
Page 113
Experence
i
Pr t c s' �
S
Syner
The Synergy approach emphasizes close collaboration between
Client representatives and the design team. The core team
typically includes the site director, content experts, key site staff,
and the interpretive design team leaders from Synergy. This
team will guide the project from conceptual design through
installation, assuring consistency of design and execution.
Page 114
P r pj"e c t Te a m
Mary
President/CEO
SUMMARY
Mary Frances, majority stockholder and co- founder, serves as Synergy Design Group's marketing
and account director. She holds a Bachelor of Science in the Biological Sciences from Florida
State University. With over 25 years of communications and marketing experience, and 19 years
of museum experience, she specializes in projects of all sizes and has won national awards for her
work. As the primary client liaison, Ms. Turner manages and leads creative and account services, as
well as the development and execution of all components of a project. She directs the development
of creative themes and content, assuring that they enhance the museum's mission and engage
audiences. Ms. Turner will personally supervise and be the primary contact for the Florida Keys
Scenic Highway project.
EXPERIENCE
Synergy Design Group, Tallahassee, FL
President /CEO -1991 to Present
Ms.Turner served as the team leader for the E.O. Wilson Biophilia Nature Center, Bruce, FL; GTNERR
Environmental Education Center;Tuscawilla Discovery Center, South Florida Museum Early Peoples
Galleries; Mound House Environmental and Cultural Learning Center, Everglades Restoration Exhibits
for Florida Fish and Wildlife Commission, Fort Center Archaeological Site and Fisheating Creek
Wildlife Management Area interpretive signage, Fort Mose Historic State Park, Florida Museum
of Natural History: Northwest Florida Hall, Calusa Heritage Trail at Randall Research Center, and
Learning Resource Center; Mission San Luis; Museum of Florida History: Forever Changed Permanent
Exhibits; Ybor City State Museum; Nashville Zoo: African Elephants, Giraffes, and Red River Hogs
exhibits.
Ms. Turner researched, developed content and thematic approaches, coordinated academic reviews
by subject matter experts, and edited content for the South Florida Museum project, the Everglades
Restoration Exhibits, Fort Center / Fisheating Creek Wildlife Management Area wayside exhibits, and
the GTNERR Environmental Education Center.
EDUCATION
Florida State University, Bachelor of Science, Biological Sciences
PROFESSIONAL MEMBERSHIPS
American Association of Museums
National Association for Museum Exhibition
National Association for Interpretation
SUMMARY
0
Project
John has 35 years of experience in corporate communications, exhibition design, and illustration.
He holds a bachelor's degree in design from the University of Florida and co- founded Synergy
Design Group in 1991. Mr. LoCastro assumes primary responsibility for creative design and
execution, company wide, and directs CAD development of construction - intent drawings and
visioning materials for all clients. In addition, he has won national recognition for his illustrations in
both editorial and historical areas. Mr. LoCastro has been project leader for the interpretive design
development of the 55 -acre Mission San Luis site since 1991 Architects especially appreciate his
team leadership in assuring that museum architecture is seamlessly integrated with exhibit design
and functionality.
EXPERIENCE
Synergy Design Group, Tallahassee, FL
VP /Creative Director -1991 to Present
Responsible for overall creative management, with emphasis on creative development, planning
and design. Served as the lead exhibit designer for the E.O. Wilson Biophilia Nature Center; Florida
Museum of Natural History: Northwest Florida Hall, Randall Research Center, and Learning Resource
Center; Tallahassee Challenger Learning Center; Mound House Environmental and Cultural Learning
Center, Everglades Restoration Exhibits for Florida Fish and Wildlife Commission, E.O. Wilson Biophilia
Center, Fort Center Archaeological Site and Fisheating Creek Wildlife Management Area interpretive
signage, Fort Mose Historic State Park, Florida Division of Historical Resources: Mission San Luis;
Ybor City State Museum; Florida Museum of History; Maple Leaf, World War II, and Forever Changed
exhibitions; Leon County LibraryTREX: LeRoy Collins - His Life and Legacy; and Camp Blanding
Military History Museum.
Mr. LoCastro has served in the position of cartographer for the following exhibits: Miami Circle
Wayside Exhibit, Tall Timbers Jones Tenant Farm Exterior Exhibits, Mound House Environmental and
Cultural Learning Center, Fort Center and Fisheating Creek Wayside Exhibits, Everglades Restoration
Interpretive Center, Mission San Luis, Early Peoples Exhibits at History Miami, South Florida Museum.
EDUCATION
University of Florida, Bachelor of Design with Honors
PROFESSIONAL MEMBERSHIPS
American Association of Museums
National Association for Museum Exhibition
Society for Environmental Graphic Design
Page 116
SUMMARY
Mark has over 16 years working experience in the interpretive exhibit design field. He holds a
bachelor's of fine arts in graphic design from Ohio University. He combines his love of history
and design with a passion for creating entertaining and enlightening experiences. He enjoys
the collaborative process- working with exhibit designers, content specialists, other experts, and
interested parties, to arrive at unique and cost effective exhibit solutions. He has worked on projects
of all shapes and sizes from 50,000+ sq. ft. permanent exhibit installations to temporary exhibits
of only a few hundred square feet on topics ranging from cultural and military history, to natural
science and sports.
EXPERIENCE
Synergy Design Group, Tallahassee, FL
Senior Graphic Designer - August 2010 to Present
Responsible for overseeing the Graphic Design Department, coordinates design direction and
specifications with clients, vendors, consultants, and in -house team members. Team member for
Museum of Florida History: Forever Changed Permanent Exhibition, Newton Park Environmental and
Cultural wayside exhibitions, Elliott Museum Galleries, and Mound House Grounds exhibitions.
Gallagher & Associates, Inc., Bethesda, MD
Associate - May 2007 to July 2009
Managed the week -to -week work flow within the graphics department including hour allotments,
resource planning, resource allocation, and workload development. Worked in a team to establish
those office -wide standards. Reviewed graphic sections of contracts and bid specifications
documents prior to bid. Met regularly with other Associates in an ongoing review of office
procedures. Mentored junior graphic designers.
Gallagher & Associates, Inc., Bethesda, MD
Senior Graphic Designer - February 2004 to July 2009
Coordinated with clients, designers, vendors, consultants, and in -house project managers to assure
projects remain on schedule, within scope, and on budget. Art directed or managed teams or
individual designers on projects by establishing timetables and objectives. Worked in collaborative
multi - disciplinary teams from initial exhibit concept to finished installation. Assisted in determining
exhibit content and spatial relationships. Responsible for designing, documenting, and specifying
interpretive graphic systems that clearly communicate and complement the overall concept.
Coordinated and oversaw production and installation of finished elements while simultaneously
working on multiple projects in a fast paced environment.
EDUCATION
Ohio University, Bachelor of Fine Arts, Summa Cum Laude
Page 117
Pro*ec J
SUMMARY
Holly joined Synergy Design Group in 2007, bringing her expertise in education and historical
research to the team. She researches and develops interpretive plans and content with an inclusive
educational approach. Ms. Jansen completed her bachelor's degree in social science education at
Florida State University, and is currently a master's degree candidate specializing in Southern and
local history, with an emphasis on African American and women's history. She also has experience in
archives management, museum registration, and oral history projects. Current projects include the
"Forever Changed "exhibit at the Museum of Florida History, the Legacy Project in Gainesville, FL, and
several exhibits for the National Park Service.
EXPERIENCE
Synergy Design Group, Tallahassee, FL
Content Specialist - 2007 to Present
Research and content development, including text, images, audiovisual, and interactive
components for a variety of museum exhibits. Assist in design development and production of
deliverables. Produce content documents for client and consultant review. Researched, developed
interpretive text, coordinated expert consultant's reviews, and edited text for Fort Mose boardwalk
and sidewalk panels, Fort Mose Visitor Center, the E.O. Wilson Biophilia Center, the Hamlet Depot
Railroad Museum, and the Shipwrecks, Baseball, and Legacy Galleries at the Elliott Museum.
Institute on World War II and the Human Experience, Tallahassee, FL
Graduate Assistantship, Accessioning Specialist - 2006 to 2007
Processed archival collections related to World War II, including accessioning, preservation work, and
arrangement and description. Created exhibits for the history department and University President's
office at Florida State University. Conducted oral history interviews with World War II veterans.
Assisted researchers in accessing and understanding collections. Maintained positive working
relationships with staff and donors.
Lincoln High School, Tallahassee, FL
Internship, Student Teacher - Spring 2005
Prepared lesson plans, supervised students, and administered tests for 11 th grade U.S. History
students. Engaged students in learning thorough lectures, small group activities, and projects.
Communicated with supervising teacher, academic advisor, department head, and school principal.
EDUCATION
Florida State University, Master of Arts, History (in process)
Florida State University, Bachelor of Arts, Social Science Education
Page 118
41)►1► Tl i l
Heather became a member of the Synergy team in October 2010. She holds a master's degree in
museum studies, specializing in exhibit development and design, from the George Washington
University and a bachelor's degree in history from the College of William & Mary. Heather takes a
visitor - centered approach to museum interpretation. Her background in visitor services has made
Heather a firm believer in the power of museums to draw and inspire people. Her current projects
include the Elliott Museum Auto Gallery, Mound House Cultural and Environmental Learning Center,
and Newton Park in Fort Myers Beach, FL.
WN T4 4 T4
Synergy Design Group, Tallahassee, FL
Content Specialist - October 2010 to Present
Research and content development, including text, images, audiovisual, and interactive
components for a variety of museum exhibits. Assist in design development and production of
deliverables. Produce content documents for client and consultant review.
National Postal Museum, Washington, DC
Intern - January 2010 to May 2010
Assisted curator, Lynn Heidelbaugh, with exhibit development work for the upcoming exhibit, "Mail
Call,'slated to open in the fall of 2011. Searched for exhibit images, revised transcripts of period
letters and entered items in The Museum System database.
Smithsonian Institution Traveling Exhibition Service, Washington, DC
Intern - May 2009 to August 2009
Researched and developed two online exhibits to accompany the recently launched traveling
exhibit, "Journey Stories." Also conducted research for "The Way We Worked," an exhibit in the early
stages of development.
Colonial Williamsburg Foundation, Williamsburg, VA
Historical Interpreter and Tour Leader - January 2007 to August 2008
Acted as a visitor services liaison and tour guide. Interpreted the history of eighteenth- century
Williamsburg to guests on a daily basis. Also completed an undergraduate research internship with
Curator of Historic Interiors.
EDUCATION
The George Washington University, Master of Arts, Museum Studies
The College of William & Mary, Bachelor of Arts, History
Page 119
f
Oili
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Synergy uses a four -phase approach to exhibit design. The Synergy pledge is to develop a plan in
synch with the Client that maximizes creative approaches and makes optimum use of budget and
time. Synergy has reviewed the most recent Florida Keys Scenic Highway Interpretive Master Plan
and pledges that the final product will achieve the goal of creating a unified interpretation of the
important scenic, ecological, historical, cultural, and recreational resources of the Keys. The resulting
exhibition will be fun and exciting as well as conducive to learning, discovery, and inspiring an
appreciation for the Florida Keys' unique stories. Synergy strives to design accessible environments
that address all audiences and learning styles.
The interpretive strategy development phase includes the creation of preliminary content and
graphic designs. Synergy will conduct an initial site survey of the Scenic Highway visitor centers in
preparation for interpretive planning and design development. During this survey, we will lead a
focus group with key staff and other stakeholders, as determined by the Client, to fully assess visitors'
needs and to further develop interpretive approaches. Based on the results of this meeting, Synergy
will deliver a document of understanding and a site survey.These documents will be the basis for
schematic design. In order to begin the research phase, Synergy will require informational materials
from the Client. In addition, Synergy anticipates that the Client will provide the majority of the
images in order to minimize acquisition costs.
Phase Two I Schematic Design Development
During schematic design development, Synergy will work closely with the Client to further develop
the main message and story themes. Synergy will present content drafts to the Client for review and
revise as needed to produce the final script. Content will drive the selection and development of
exhibit graphics, signage, and interactive experiences. This phase includes a meeting to present the
draft panel layouts to the Client.
Page 120
W ork Plan
The final design development phase includes image acquisition, development of final art, and
interpretive graphic design production for all components as defined within the previous phases.
Synergy will also work with language experts to translate the content into a multi - lingual format.
The preferred option for the multi - lingual format - audio recordings, brochures, etc. - will be decided
during this phase. We have included an estimate for audio recordings in the Cost Summary section.
The final design will reflect the spirit of the project and visitors' needs. This intensive phase includes
multiple Client reviews and an electronic presentation of final panel layouts to the Client via e -mail.
During the final phase, Synergy will supply production -ready files to the chosen fabricator. The
interpretive panels will be framed and cleat- mounted to the wall in each visitor center by a local
vendor. Visitor center staff will supervise sign installation. Synergy will provide all final designs
in electronic format to Monroe County. The FKSCA, as owner, will receive and retain all rights to
copyright and trademark.
Note I We Take Care of the Details
Synergy will document the work of each phase in a clear, well- designed format. We will maintain
regular communications with the Client throughout the four phases via monthly progress reports.
Synergy has planned two meetings, including a site visit to each visitor center, and will conduct
electronic presentations and conference calls as needed. Throughout the project's phases Synergy
will work closely with the project team to establish priorities, manage conflicting opinions, and
obtain consensus. We believe that the earlier problems are addressed, the easier they are to resolve.
Page 121
! ! 1
MMEN ' MEN =01
! ! l
Design & Development
Fabrication
Installation
Page 122
IN _ a t
111112
Initial Site Survey and Project Kick -off Meeting
Document of Understanding
Initial Design Concepts
Final Script
Visit for Presentation of Progress
Image Acquisition*
Final Design Concepts
Language Translation **
Audio * **
Phase Three Total
Panel Fabrication * * **
Panel Framing & Installation
Phase Four Total
I 6a . W A _ •
*Based on purchase of 10 images at $50.00 each
* *Based on translation of 4 panels into 3 languages
***Audio optional, for more information see Page 24
* ** *For more information see Page 25
$5,618.00
$600.00
$6,218.00
$6,000.00
$ 2,400.00
$3,278.00
$11,678.00
$500.00
$8,000.00
$ 600.00
$11,100.00
$20,200.00
$2,208.00- 3,849.00
$4,184.00
$6,392.00 - 8,033.00
Z' EE
Cost Summary
Synergy understands that elements such as multi - lingual translations and panel
specifications will be further explored with the project team during the design
development phases. For cost estimation, we offer the following options with the
associated prices.
Audio
Synergy has experienced great success with incorporating multiple languages as
audio elements for non - English speaking visitors. Accommodating multi - lingual
formats through audio, as opposed to direct text translation on the panel, allows the
interpretive design and content to remain clutter -free, while providing access for all
visitors. In this low- maintenance process, a digital audio repeater is installed with the
interpretive panel. Visitors simply push a button to hear the recording in the selected
language. Final languages will be determined during design development.
It may also be desirable to include an English version of the audio, along with an
audio description of the panel and visitor center itself, to aid visually impaired visitors
in engaging with the content.
This cost estimate includes prices for four, 2 -page scripts at each visitor center, for a
total of sixteen unique scripts. The four scripts for each center include three language
translations and an English recording. Audio description prices will be submitted
during design development, if desired.
Task
Voice Talent
Hourly Rate Total
$75.00 $300.00
Recording Studio & Editing $50.00 $800.00
Digital Repeaters & Installation n/a $10,000.00
Total $11,100.00
Page 124
C 1101%,
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There are several options for panel fabrication, including high pressure laminate
(HPL), fiberglass, and gel coat laminate. The advantages and disadvantages of
each fabrication method will be explored and a final selection will be made upon
consultation with the project team. Final panel sizes will also need to be determined.
This cost estimate includes prices for four 4'x 6'interpretive panels. These prices
include shipping costs to each visitor center.
MateriaJ Cost
High Pressure Laminate $3849.00
Fiberglass $2208.00
Gel Coat Laminate $2384.00
Page 125
Cost t
Hourly Billing Rates
Synergy Design Group offers the following hourly billing rates for Key Staff
Mary Frances Turner, President /CEO
John LoCastro, Creative DirectorNice President
Mark Barnes, Senior Graphic Designer
Holly Jansen, Content Specialist
Heather Maclean, Content Specialist
$125.00
$125.00
$75.00
$ 60.00
$ 60.00
Page 126
♦ i 11 +: # `
Pannier Graphics (Gel Coat Laminate)
345 Oak Road
Gibsonia, PA 15044
Phone: 800-544-8428,724-265-4900
Fax: 724 -265 -4900
http: / /www.panniergraphics.com/
Mone (High Pressure Laminate)
2526 Charter Oak Drive, Ste 100
Temple, TX 76502
Phone: 888 - 464 -9663
Fax: 254 - 778 -0938
http: / /www.izoneimaging.com
Audio
Chester Studios (Recording & Editing)
Fred Chester
908 Lasswade Dr.
Tallahassee, FL 32312
Phone: 850- 386 -6825
fchester @nettally.com
Jacksonville Sound Communications Inc.
(Digital Repeaters)
502 D -3 Capital Circle SE
Tallahassee, FL 32201
Phone: 850 - 656 -1705
Fax: 850 - 656 -2327
Page 127
L v a t b a ' gat l o on
Synergy is proud to state that in over nineteen years of museum
and interpretive design work we have never been involved in any
matters of litigation.
Page 128
County Forms Licenses
Please see attached for County Forms & Licenses.
Page 129
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