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Item N3 N.3 G BOARD OF COUNTY COMMISSIONERS County of Monroe Mayor Sylvia Murphy,District 5 The Florida Keys l'U � � Mayor Pro Tern Danny Kolhage,District 1 �pw° Michelle Coldiron,District 2 Heather Carruthers,District 3 David Rice,District 4 County Commission Meeting July 17, 2019 Agenda Item Number: N.3 Agenda Item Summary #5724 BULK ITEM: Yes DEPARTMENT: County Administrator TIME APPROXIMATE: STAFF CONTACT: Kimberly Matthews (305) 292-4540 N/A AGENDA ITEM WORDING: Presentation and approval of a Resolution to assist the U.S. Census Bureau and the State of Florida to ensure a complete, accurate 2020 Census Count for Monroe County, Florida, by establishing a Complete Count Coordinator for Monroe County, Florida. ITEM BACKGROUND: Article I, Section 2 of the United States Constitution mandates a census count of all persons, including citizens, non-citizen legal residents, non-citizen long-term visitors, and undocumented immigrants, residing in all 50 states and the District of Colombia; the U.S. Census Bureau also conducts censuses and surveys in Puerto Rico, Guam, American Samoa, the Commonwealth of the Northern Mariana Islands, and the U.S. Virgin Islands. The first census was conducted in 1790, and a decennial U.S. Census has been conducted every 10 years since. The 2020 Census's data will be processed and sent to the President (for reapportionment) by December 31, 2020, to the states (for redistricting) by March 31, 2021, and to the public beginning in December 2021. The census count is relied upon to determine many important results and funding allocations, including (but not limited) to: • Fairly reapportion representation in Congress and to fairly draw congressional and state legislative districts; • Assist local, state, and tribal governments in planning and implementing various programs, services, and emergency response measures; • Distribute federal funds to local, state, and tribal governments; • Forecast transportation needs for all segments of a local, tribal, or state population; • Decide local, state, or tribal areas eligible for housing assistance and rehabilitation loans. In pursuit of the census's goal of arriving at a complete and accurate census count, the U.S. Census Bureau is seeking local government assistance to form Complete Count Committees (CCCs) in their local communities. CCCs are volunteer committees established by local governments and community leaders or organizations to increase awareness and motivate persons to respond to the 2020 Census to ensure a complete and accurate census count of their community in the 2020 Census. Packet Pg. 2694 N.3 CCCs are comprised of a wide range of government and community leaders who, utilizing their combined knowledge of their community, create and implement a 2020 Census Awareness campaign to encourage maximum response and participation in the 2020 Census. By approving this resolution, Monroe County will assist to ensure the completeness and accuracy of the 2020 Census in Monroe County, Florida, by establishing a Complete Count Coordinator for Monroe County, Florida. PREVIOUS RELEVANT BOCC ACTION: N/A CONTRACT/AGREEMENT CHANGES: N/A STAFF RECOMMENDATION: Approval. DOCUMENTATION: Resolution Assisting U.S. Census Bureau by Establishing County Census Coordinator for 2020 Census U S CENSUS BRUEAU Complete Count Committee Guide(US CENSUS BUREAU) U S Census Bureau STATE Complete Count Commissions US CENSUS BUREAU 2020 Partnership Plan FINANCIAL IMPACT: Effective Date: N/A Expiration Date: Total Dollar Value of Contract: N/A Total Cost to County: Current Year Portion: Budgeted: Source of Funds: CPI: Indirect Costs: TBD Estimated Ongoing Costs Not Included in above dollar amounts: Revenue Producing: If yes, amount: Grant: County Match: Insurance Required: Additional Details: REVIEWED BY: Packet Pg. 2695 N.3 Kimberly Matthews Completed 06/24/2019 4:16 PM Peter Morris Completed 06/26/2019 2:34 PM Kathy Peters Completed 06/26/2019 2:53 PM Board of County Commissioners Pending 07/17/2019 9:00 AM Packet Pg. 2696 I � I 2 1 r Gay cm r_ RESOLUTION m 1 0 A RESOLUTION T ACOUNTYU) COMMISSIONERS OF MONROE COUNTY, FLORIDA, A, ESTABLISHING A MONROE COUNTY COMPLETE COUNT COORDINATOR TO ASSIST THE U.S. CENSUS BUREAU IN � ENSURING A COMPLETE AND ACCURATE.E CENSUS � COUNT IN MOM E COUNTY, FL, A, FO TI 202 Q CENSUS. 0 WHEREAS,the Board of County Commissioners of Monroe County, Florida, recognizes and acknowledges that the Census requires extensive work, and the U.S. Census Bureau seeks participation at the local and state levels to ensure a complete and accurate census count; and 0 0 WHEREAS, the census count is used to fairly reapportion representation in Congress and to fairly draw congressional and state legislative districts; and t� WHEREAS,state and federal funding is allocated to communities,and decisions are made on matters of local, regional, and national importance based, in part, upon the census count; and c� WHEREAS, a united voice from gove ent and non-govenunent organizations, educators, and others will enable the 2020 Census message to reach more persons dwelling in Monroe County; and cc U) WHEREAS, the establishment of a Complete Count Coordinator (CCC) for Monroe County, Florida, will assist in ensuring that the greatest number of persons dwelling in Monroe cc County, Florida, are reached in order to arrive at a complete and accurate census count; ca NOW THEREFORE, E IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA: c� Section 1m Recitals aid e islativc Itxtc t® The foregoing recitals and statements of Cq legislative intent are true and correct and are hereby incorporated as if fully stated herein. M U) Section 2. Effective Date. This Resolution shall become effective immediately upon < its adoption by the Board of County Commissioners of Monroe County, Florida. 6 Section 3. The Board of County Commissioners of Monroe Lunty, Florida (the "Board"), hereby establishes a Complete Count Coordinator (CCC) for Page 1 of 2 2 Monroe County, Florida, for the purpose of communicating the importance 0. U) of completing the decennial census questionnaire to persons dwelling in :3 U) Monroe County, to encourage persons dwelling in Monroe County to participate in events and initiatives that will raise the overall awareness of cm the 2020 Census,to provide 2020 Census advocates to speak to County and Q cm community organizations, to ensure the 2020 Census count for Monroe r_ County, Florida, is as accurate as possible. .2 0 U) Section 4. The Board directs the Clerk to send a copy of this Resolution to: • State Senator Anitere Flores U) • State Representative, Holly Raschein U) • Governor Ron eSantis • The U.S. Census Bureau cm Q cm PASSED AND ADOPTED by the Board of County Commissioners of Monroe County, I- 0 Florida, at a regular meeting of said Board held on the 171h day of July, 2019. %- 0 Mayor Sylvia J. Murphy cc S Mayor Pro Tern Danny Kolhage 0 0 Commissioner Michelle Coldiron Commissioner Heather Carruthers Commissioner David P. Rice 0 S M (SEAL) U) W ATTEST: KEVIN MA OK, Clerk BOARD OF COUNTY COMMISSIONERS OF MONROE COUNTY, FLORIDA By: --------- By Deputy Clerk. Mayor Sylvia J. Murphy U) MONROE COUNTY ATTORNEY C6 APPiIQYED AS TO FORM S M U) U) PETER IMORRIS ASSBTANT COUNTY ATTORNEY .2 el" Date: .2 0 U) E Page 2 of 2 N.3.b Co CL U) ........... :3 U) CM CD .............. 0 U) LL,.......... .............. ............... ........... CO Cj) IN, z w CO /d/w/r/r/r,// ................. ld, E E Nil, w CO CO z w CO 11111111111111 Ilimi, Hill IIII iiiiiiiii Packet Pg. 2699 N.3.b CO CL U) U) C) CD r_ 0 0 U) CO CO C) CO a 0 C) C) 0 C) Co CO CO C) CO Packet Pg. 2700 C0 :3 CON FEN FS ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................. C14 Why Do We Take The Census? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Q C14 How Are Census Data Used?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 r_ .2 Are Census Data Really Confidential?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 0 U) What Are Complete Count Committees?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 When Should a Complete Count Committee Organize?. . . . . . . . . . . . . . . . . . . . . . . . . 9 W What Is the Subcommittee Structure of a CCC?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Summary: The Benefits of Complete Count Committees. . . . . . . . . . . . . . . . . . . . . . . . 13 co :3 Appendix A: 50 Ways Census Data Are Used. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 co Z W Appendix B: Understanding the Language of the 2020 Census. . . . . . . . . . . . . . . . . . 15 0 co Appendix C. Census Solutions Workshop Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 E E 0 E 0 W co :3 co Z W 0 co Packet Pg. 2701 N.3.b CO CL U) U) C) CD r_ 0 0 U) CO CO C) CO a 0 C) C) 0 C) Co CO CO C) CO Packet Pg. 2702 N.3.b C0 a® WHY DO WE FAKE FHE r ; CM Q CM C E N S L) S 0 U) The U.S. Constitution (Article I, Section 2) mandates a headcount every 10 years of everyone residing in the 50 _ states, Puerto Rico, and the Island Areas of the United d States. This includes people of all ages, races, ethnic groups, citizens, and noncitizens. The first census was conducted in 1790 and one has been conducted every 10 years since then. co The population totals from the census determine co the number of seats each state has in the House of W Representatives. States also use the totals to redraw their co legislative and school districts. The next census occurs in 2020. a The U.S. Census Bureau must submit state population totals to the President of the United States by December 31, 2020. The population totals also affect funding in your community, and data collected in the census help decision makers know C) how your community is changing. Approximately $675 billion in federal funding is distributed to communities each 0 year. Will the ins u s be the saime as 1 0 There are some important changes in 2020: • We are building a more accurate address list and auto- mating our field operations—all while keeping your infor- mation confidential and safe. C0 • For the first time, you will be able to respond online, by phone, or by mail. C) • We will use data that the public has already provided to cut down on in-person follow up visits to nonresponding households. U.S.Census Bureau 2020 Census Complete Count Committ Packet Pg. 2703 N.3.b U) HOW ARE CENSUS DA g FA USED? CM IS �1 »�w tom,; � , ,,,,,,,,,, ,,,,,,,,. ,,,,,,,,. itllif i(��V�I(VRff I Y 1i0�V1�7p��1➢i�01��V��uW�N'�'o i vVi��'—„fir r ins us data cure widely aind wisely used.. P / Census data are used in many ways. Some examples 1 LIJ %j� i% include: e Distribution of more than $675 billion annually in federal U) funds back to tribal, state, and local governments. U) Redistricting of state legislative districts. Forecasting future transportation needs for all segments U) of the population. iuy • Determining areas eligible for housing assistance and :3 rehabilitation loans. 4) w+ • Assisting federal, tribal, state, and local governments in planning and implementing programs, services, and emergency response. 0� Designing facilities for people with disabilities, the elderly, and children. U 0 C) U) U) 0 U) 2020 Census Complete Count Committee Guide u.s. Packet Pg. 2704 N.3.b CO 440 CL ARE CENSUS EmDA FA REALLY CONFIDEN F I A L r_ ff„ lCM Y o„ r� All responses to Census Bureau surveys and censuses are / W confidential and protected under Title 13 of the U.S. Code. i Under this law, the Census Bureau is required to keep respondent information confidential. We will never share a respondent's personal information with immigration CO UI " jai Z enforcement agencies, like ICE; law enforcement agencies, W like the FBI or police; or allow it to be used to determine CO their eligibility for government benefits. The results from any census or survey are reported in statistical format only. Individual records from the decennial censuses are, by law .,. (Title 44, U.S. Code), confidential for 72 years. In addition, under Title 13, U.S. Code, all Census Bureau employees swear a lifetime oath to protect respondent data. It is a felony for any Census Bureau employee to dis- close any confidential census information during or after employment, and the penalty for wrongful disclosure is up to 5 years imprisonment and/or a fine of$250,000. 0 C) CO CO 0 CO U.S.Census Bureau 2020 Census Complete Count Committ Packet Pg. 2705 N.3.b CO WHA F ARE COMPLE FE COUN F COMMI F F E E S?1111 ............... �<�� f pplllll�llllllll, F, � r Complete Count Committees (CCC) are volunteer commit- CO tees established by tribal, state, and local governments and � community leaders or organizations to increase awareness and motivate residents to respond to the 2020 Census. 0 CCCs serve as state and local "census ambassador" groups CO that play an integral part in ensuring a complete and accu- rate count of the community in the 2020 Census. Success of the census depends on community involvement at every level. The U.S. Census Bureau cannot conduct the 2020 Census alone. 0 C) 0 C) 0 C) CO CO 0 CO 2020 Census Complete Count Committee Guide u.s. Packet Pg. 2706 N.3.b There are three kinds of Complete Count committee. Mayors, county commissioners, and CO Committees (other than the State Level CCC): heads of regional boards understand the importance of getting a complete and accurate census count • Tribal. and how census data impact their communities. In • State and local government (regional, county, city, previous censuses, the most productive government or town). CCCs had a subcommittee structure. Examples of • Community. subcommittees and what they do are covered under CL "What Is the Subcommittee Structure of a CCC?" U) A Complete Count Committee should be formed to: :3 U) Examples of Tribal and Government Complete0 • Increase the self-response rate for households 0 responding online, by phone, or mailing backrauuirtrairuiruittee tirat cm egies their questionnaire through a focused, structured, Nationwide, there were over 10,000 Complete Count cm neighbor-to-neighbor program. Committees formed with the Census Bureau during • Utilize the local knowledge, expertise, and the 2010 Census and the majority of them were local government committees. Here are some of the influence of each Complete Count Committee U) member to design and implement a census strategies that worked for them: 4) awareness campaign targeted to the community. • Allocate/obtain funds for the CCC and assign a • Bring together a cross section of community staff person to work with the committee. members whose focus is 2020 Census awareness. • Set clear, achievable goals and objectives. CO Let's take a look at these and review the differences • Identify areas of the community that may need CO between the common types and sizes. extra efforts, either a geographical area or a CO population group that might be hard to count. Tribal and Government Complete Count 0 Committees Use a "grassroots" approach working with CO community-based organizations and groups who Complete Count Committees are usually formed by have direct contact with households who may be the highest elected official in that jurisdiction, such :3 hard to count. as a tribal leader, a mayor, county commissioner, or regional chairman. The highest elected official Create promotional materials and products may appoint a chair of the CCC and may then customized for the local area. appoint members of the community to serve as Implement special events such as Census Day "Be members of the CCC. Members appointed could be Counted" parades. representative of a cross section of the community, Build awareness of the census and its benefits be willing and able to serve until the census is over, and motivate response through social media, 0 and help implement a creative outreach campaign in areas that may pose a challenge in 2020. Members newsletters, and other communications. a could include persons from the areas of education, airulple Activities of Tribal and Graveiririrueirt media, business, religion, philanthropy, and Complete Count Committees 0 community groups. Most local government CCCs are small to medium size, depending on the jurisdiction. 20 0 A town may have a small committee with only 3-5 Develop a list of barriers, groups, or concerns that members, while a city may be medium to large size might impede the progress of the 2020 Census in CO with anywhere from 10 to more than 100 members, your local area, such as recent immigrants, non- CO depending the size of the city or tribe. English speaking groups, high crime areas, and areas with gated communities. 0 Since state, county, and regional CCCs cover a CO larger geography, they tend to be larger in size, with Create ways to dispel myths and alleviate fears 20-50 members. The size and number of members about the privacy and confidentiality of census depends on what works best for each jurisdiction data. E and what will make the most effective and successful U.S.Census Bureau 2020 Census Complete Count Committ Packet Pg. 2707 N.3.b CO • Place census messages on water bills, prop- Place a census message on all municipal marquees erty tax bills, social media, and local speeches urging households to complete the questionnaire and other correspondence generated by the online, by phone, or by mail. jurisdiction. April 20120 • Host a Census Solutions Workshop (see Appendix • Place public service announcements in local C) with others in the community. media encouraging households to respond. CL • Develop and implement activities to involve • Have census rallies or parades. U) local government employees in the 2020 Census U) Awareness Campaign. Urge households who do not respond to U cooperate with census takers. • Encourage corporations to become official spon- CM sors of your census activities. Community Complete Count Committees CM r_ • Have census posters, banners, and other signage Community Complete Count Committees are often placed in highly visible public locations. formed in areas that do not have a government CCC 0 • Include the 2020 Census logo and message on or areas that may require a more targeted outreach U) bus schedules, brochures, newsletters, social approach. Community CCCs may be formed by a media sites, and your local jurisdiction Web site. community group/organization or a coalition of several organizations. For example, an organization • Sponsor a census booth at county fairs, carnivals, in a predominately elderly community may want and festivals (especially cultural or ethnic to form a CCC in order to build awareness among celebrations). that population and encourage them to respond CO • Sponsor a contest to design a sticker or poster when the invitations to respond are delivered. A CO promoting the 2020 Census. tenants' association may form a committee to W • Have census information available during voter educate tenants about the census and help those CO needing assistance in completing their census. registration drives. Community CCCs identify their own chair and a r rr r a f rc/ 20120 committee members. They may choose individuals :3 • Add a census message during meetings, who are influential leaders or gatekeepers in the 4) events, and to written or digital/electronic community to serve as members or others that will correspondence like social media. help accomplish the goals of the committee. They may also include foundations or philanthropy groups U • Provide information on federally funded programs to fund the committee's activities around a particular that have benefitted the community. audience. Community CCCs are usually small to :3 0 • Plan a major promotional event around the start medium in size with anywhere from 5 to 25 members C3 of self-response or when households get their depending on the sponsoring organization(s) and invitation to respond. Advise communities that the size of the community it represents. they can respond to the census online. Small committees may not need subcommittees, 0 • Saturate public access areas with easy-to- however larger committees may find this structure read and understandable census information helps them focus and work more effectively. customized for your community. • Ask elected officials to encourage households to Examples oafrairuiruuuirityrairulpleterauunt Committee Strategies CO complete the census online, by phone, or return CO the questionnaire by mail. A number of organizations formed Community CCCs in previous censuses. Some examples of 0 these organizations are Community Action Groups, CO Hispanic Service Center, Delta Sigma Theta Sorority, and Human Development Commission. 4) 2020 Census Complete Count Committee Guide u.s. Packet Pg. 2708 N.3.b CO Here are some suggestions that worked for them: Develop a 2019 Census Activity Calendar, ask organizations to choose a month in which they • Set clear achievable goals and objectives. will sponsor census activities or promote census • Identify what the committee will focus on. Some awareness. examples include increasing the response rate • Ask organizations to include a census article or in public housing communities among cultural/ message in all of their publications and social ethnic groups in your area or among students in media channels from April 2019 to July 2020. CL colleges/universities, outreach and promotion to U) youth and elderly in the community, or a global mfary I Iarch 2012 U) approach if no other CCCs are in the area. Encourage organizations to include 2020 Census U • Develop an action plan that includes activities and on the agenda of their meetings, workshops, or cm events which will support your efforts and help conferences. cm you meet your goals and objectives. • Distribute/post on social media fliers announcing • Create promotional materials that appeal to your the invitation to respond to the census at busy 0 community. locations in the community. U) 4) • Implement special events that will generate Make public statements of support and the impor- interest and participation in the census. tance of participating in the 2020 Census. • Use social media to engage your community. April 2012 air�ulp�le Activities of Community Complete households to complete the question- CO Count Committees naire online, by phone, or by mail. CO • Plan a Census Day event to motivate the commu- nity response. 0 • Make a list of community-based organizations CO in your area. Hold a meeting with leaders of the • Look online or check with your census contact organizations and solicit their help in creating person about response rates for your community. a census awareness campaign targeted to If rates are low, plan special events or activities to � community members. motivate individuals to respond. 4) • Host a Census Solutions Workshop with other • Remind households if they didn't respond online, community-based organizations in your area to by phone, or mail their questionnaire back, a cen- come up with innovative and engaging ways to sus worker may come to their home. Encourage Bj reach your communities. households to cooperate with census workers. 0 • Check the community calendar in your area for y 2012 C) events. Contact organizations to see if you can g Y Continue to encourage community individuals to 2 have a census table to pass out census materials cooperate with census workers. to increase awareness. • Evaluate what worked best for your community 0 • Plan and solicit sponsors for a "Census Day/Night and briefly report this information to your census Street Festival" in late 2019. Think of creative contact. games or activities where census information can be incorporated. Celebrate your success and thank all those involved in making it happen. CO CO 0 CO U.S.Census Bureau 2020 Census Complete Count Committ Packet Pg. 2709 N.3.b CO CL U) U) C) CD r_ 0 0 U) CO CO C) CO a 0 C) C) 0 C) Co CO CO C) CO Packet Pg. 2710 N.3.b C0 WHEN SHOULD r COMPLE CM COUN � IIII k F r_ r_ COMMI F FEE ORGANIZE?M1 U) / W ............... ............... ;01, of Get Orr ilt�i If RIGHT IN M co r„ t co Although the 2020 Census may seem a ways off, the census w awareness campaign should start TODAY. The 2020 Census co i �� I Ili �Il�liiuuuu ii, jobs are being advertised. Households will begin to experi- ence, by the end of 2019, some type of census operation � such as address listing. These operations are necessary :3 to verify the accuracy and location of each address in the 4) United States. The immediate formation of a CCC will ensure that local households are kept abreast of the various census opera- tions before the information is nationally circulated. The more informed households are about the 2020 Census C) operations, the better their understanding of the census process becomes, thus increasing their willingness to be a part of the successful enumeration in 2020. C) co co 0 co MR U.S.Census Bureau 2020 Census Complete Count Committ Packet Pg. 2711 N.3.b U) SUBCOMMI FJWHA F IS FHE ,,,,,, FEE A CC C U) !, S FRUC FURE OF .2 The Structure W The Census Bureau partnership staff will serve as a liaison or an informational resource. :3 co The operation of the CCC flows from the tribal leader or w highest elected official or community leader to the chair- Co g Y co person, the committee members and/or to the community at large. The tribal leader or highest elected official or community 0 leader appoints a chairperson. The chairperson is the liaison 4) or main source of contact between the CCC and the Census E E Bureau. E 0 The chairperson collaborates with the highest elected offi- cial or community leader to select subcommittee chairs. C) The CCC should involve every aspect of a local community in its subcommittee structure—government, education, faith-based organizations, media, community-based organi- zations, business,foundations or other philanthropic organiza- tions,and recruiting. The Census Bureau does not manage Complete Count Committees. The following are examples of a typical subcommittee structure. Other subcommittees may be formed based co on the focus of the CCC or the needs of the community. co Examples of other subcommittee topics are migrant and seasonal farmworkers, children/youth services, immigrants, 00 senior services, and the disabled community. The subcommittee chairpersons may recruit members for their respective teams. The ideal candidates for a Complete Count Committee are those community members who have 10 2020 Census Complete Count Committee Guide us. Packet Pg. 2712 N.3.b expertise, influence, and experience in the area of used by any local faith-based institution in the co the respective committee. Committees that invest promotion of the 2020 Census awareness and time, resources, and energy in this project are more participation. productive and successful. Media subcommittee—Facilitates ways to get the Recruiting subcommittee—Disseminates census message to all community households, using 4) r_ information about census job openings for the all available sources such as local newspapers, 2020 Census. Information will include the number of newsletters, fliers, local festivals, billboards, social CL U) jobs available and types of jobs available. media, radio, and television. :3 U) Government subcommittee—Assists in all activities Community-based organizations subcommittee— between the Census Bureau and the local govern- Collaborates with community organizations to cm ment, such as participation in decennial geography inform individuals of the importance of participatingcm programs and identifying other resources for CCC in the 2020 Census and the benefits derived from 0 activities. census data. 0 Education subcommittee—Facilitates census Business subcommittee—Creates and coordinates U) 4) awareness for local schools from prekindergarten activities that involve businesses in census through twelfth grade, as well as postsecondary awareness, such as distribution of census education institutions in the area. May also information and census messages on packaging encourage school administrators, teachers, and (grocery bags) and the inclusion of the census logo students to use Statistics in Schools materials. and message on sales promotion materials. co Faith-based subcommittee—Creates and co coordinates activities and materials that can be 0 C0 Figure 1. Suggested CCC Membershipplop u as Mayor or Designee Heads of Relevant Heads of Public (Chair) Government Agencies School System and Departments U Heads of Heads of Regional Community Associations Organizations Representatives Council Members From From Priority Target Areas Faith-Based U Organizations Heads of Large State CCC Universities/ Representative Colleges ca co Deputy Executive Heads of Foundations/ Director Director Business Philanthropic co Associations Organizations C3 "If>allIrnelrsPnillp,Slpeciialliist its adviisalr and CelYnsuis 1.Wireaui 1111asloin to MWIIY➢IIC ipal Cccss U.S.Census Bureau 2020 Census Complete Count Committe Packet Pg. 2713 N.3.b CO CL U) U) C) CD r_ 0 0 U) CO CO C) CO a 0 C) C) 0 C) Co CO CO C) CO Packet Pg. 2714 N.3.b C0 mu SUMMARY: r;. , u of FHE FS e3 OF COMPLE FE r_ COUN F pCOMMI F FEES ............... i CCCs speak the language of and know the pulse of its com- C0 lmunity, therefore establishing an information highway that Z even the internet cannot rival—neighbor informing neighbor. 0 co The CCCs will help ensure an accurate 2020 Census count. fff The CCCs gain valuable knowledge about the census pro- / cess at the local level and develop a plan to impart that knowledge to each and every household as only neighbors � i0 �I and fellow stakeholders can do. The CCCs help maximize participation and response rates 0 � by increasing awareness throughout the 2020 Census. d3 0 C) co co 0 co U.S.Census Bureau 2020 Census Complete Count Committe Packet Pg. 2715 N.3.b CO APPENDIX 50 WAYS CENSUS DA FA ARE USED U) :3 U) • Decision making at all levels of Designing facilities for people Directing services to children government. with disabilities, the elderly, or and adults with limited English • Drawing federal, state, and children. proficiency. local legislative districts. Planning future government Planning urban land use. • services Attracting new businesses to . Planning outreach strategies. state and local areas. Planning investments and eval- 4) • Distributing over $675 billion uating financial risk. • Understanding labor supply. • Assessing the potential for annually in federal funds and Publishing economic and spread of communicable even more in state funds. statistical reports about the diseases. • Forecasting future transports- United States and its people. CO • Making business decisions. CO tion needs for all segments of Facilitating scientific research. the population. • Understanding consumer CO • Developing "intelligent" maps needs. • Planning for hospitals, nursing for government and business. 0 homes, clinics, and the location • Planning for faith-based CO • Providing proof of age, rela- organizations. of other health services. tionship, or residence certifi- 4) • Forecasting future housing cates provided by the Census Locating factory sites and dis- needs for all segments of the Bureau. tribution centers. population. • Distributing catalogs and • Distributing medical research. g g • Directing funds for services for developing direct mail pieces. • Reapportioning seats in the people in poverty. House of Representatives. • Setting a standard for creating U • Designing public safety both public and private sector • Planning and researching for surveys. strategies. media as background for news • Development of rural areas. stories. Evaluating programs in differ- 4) ent geographic areas. • Analyzing local trends. • Drawing school district • Estimating the number of boundaries. • Providing genealogical research. 0 people displaced by natural • Planning budgets for govern- d Planning for school projects. disasters. ment at all levels. • Developing assistance pro- • Spotting trends in the eco- Developing adult education grams for American Indians nomic well-being of the nation. programs. and Alaska Natives. CO Planning for public transporta- Researching historical subject CO • Creating maps to speed emer- tion services. areas. gency services to households . Planning health and educa- • Determining areas eligible for 0 in need of assistance. housing assistance and reha CO tional services for people with - • Delivering goods and services disabilities. bilitation loans. to local markets. 4) • Establishing fair market rents and enforcing fair lending practices. 14 2020 Census Complete Count Committee Guide us. Packet Pg. 2716 N.3.b co APPENDIX0 UNDERS FANDING FHE LANGUAGE OF FHE 2,02,0 CENSUS CL II,,,.OSSAIRY decennial census of the U.S. population and housing, CM O The 2020 Ceinsus Firom A to Z the quinquennial economic census, and the census of CM governments. A 0 Address Canvassing Census Day The reference date for collection of information for 4) The Address Canvassing program implements meth- a census. For the decennial census,this has been ods to improve and refine the U.S. Census Bureau's April 1 of the decade year(year ending with zero) address list in advance of the 2020 Census enumera- since the 1930 Census. April 1, 2020, is the refer- tion. The Census Bureau needs the address and ence date,Census Day,for the 2020 Census. physical location of each living quarter in the United States and Puerto Rico to conduct and tabulate the Census Information Center(CIC) co census. An accurate list ensures that residents will be co The CIC program was established in 1988, when invited to participate in the census and that the cen- sus counts residents in the correct location. the Census Bureau and the National Urban League O entered into a joint agreement to create a pilot proj- co American Community Survey(ACS) ect to make census data and information available to minority communities. Over the next 2 years, the A monthly sample household survey conducted by the Census Bureau to obtain information similar Census Bureau added four additional organizations � to the long-form census questionnaire. The ACS is to the pilot program; the National Council of La Raza, the Asian and Pacific Islander American Health sent to a small percentage of the U.S. population on Forum, Americans for Indian Opportunity, and the a rotating basis. First tested in 1995, it replaced the Southwest Voter Research Institute (now the William long form for the 2010 Census. Since 2004, ACS has O C. Velasquez Institute). provided annual data for social and economic char- acteristics for many geographic areas and population In 2000, the CIC network became an official C) groups. Census Bureau program. That year, the Census Bureau expanded the network to a total of 59 Area Census Office(ACO) organizations. A temporary office established to oversee cen- O Census Solutions Workshop sus operations in a specific area. These operations include address listing field work, local recruiting, A Census Solutions Workshop is a creative, col- and visiting households to conduct the 2020 Census. laborative, problem-solving event that brings ca together diverse thinkers. The Census Solutions co C Workshop is specifically geared to generate new co Census Bureau ways of communicating the importance of census data, reaching hard-to-count populations, and O An agency within the U.S. Department of Commerce co encouraging participation in Census Bureau sur- and the country's preeminent statistical collection veys and programs. and dissemination agency. It publishes a wide variety of statistical data about people, housing, and the economy of the nation. The Census Bureau conducts approximately 200 annual surveys, conducts the 15 2020 Census Complete Count Committee Guide u.s. Packet Pg. 2717 N.3.b Commitment quarters (for example, correctional facilities for co An agreement or pledge to carry out a particular adults, nursing homes, and hospice facilities) and _ task or activity that will in some way help the census noninstitutional group quarters (for example, col- achieve its goals. lege/university student housing, military quarters, and group homes). Complete Count Committee(CCC) H A volunteer committee established by tribal, state, CL and local governments, and/or community orga- Hard to Count(HTC) U) nizations to include a cross section of community Groups or populations who have historically 0 leaders, including representatives from government been undercounted and/or traditionally have not O agencies; education, business, and religious organi- responded well to the decennial census question cm - zations; community agencies; minority organizations; cm naire, such as ethnic/minority populations, renters, and the media. The committees are charged with and low income households. developing and implementing a 2020 Census out- reach, promotion, recruiting,and enumeration assis- Hard to Enumerate(HTE) U) tance plan of action designed to target and address An area for which the environment or population the needs of their communities. may present difficulties for enumeration. Confidentiality Highest Elected Official (HEO) The guarantee made by law (Title 13, U.S. Code) to The elected or appointed person who is the chief individuals who provide information to the Census executive official of a governmental unit and is most co Bureau,ensuring that the Census Bureau will not responsible for the governmental activities of the co reveal information to others. governmental unit such as the governor of a state, 0 D chair of a county commission, or mayor of an incor- co porated place, tribal leader, or chairman. Decennial Census Household (HH) The census of population and housing taken by the Census Bureau in each year ending in zero. Article A person or group of people who occupy a housing I, Section 2, of the U.S. Constitution requires that a unit as their usual place of residence. The number of census be taken every 10 years for the purpose of households equals the number of occupied housing apportioning the U.S. House of Representatives. The units in a census. U first census of population was taken in 1790. Housing Unit (HU) E A house, townhouse, mobile home or trailer, apart- ment, group of rooms, or single room that is occu- pied as separate living quarters or, if vacant, is The process of interviewing people and recording intended for occupancy as separate living quarters. the information on census forms. 0 M Enumerator Master Address File (MAF) A Census Bureau employee who collects census ca information by visiting households during census A Census Bureau computer file of every address and co field operations. physical location, including their geographic loca- co tions, that will be used to conduct the next decen- G nial census, as well as some ongoing surveys. This 0 address file is updated throughout the decade and co Group Quarters(GO) is supplemented by information provided by tribal, The Census Bureau classifies all people not living state, and local governments. 0 in housing units as living in group quarters. There are two types of group quarters: institutional group 16 2020 Census Complete Count Committee Guide us. Packet Pg. 2718 N.3.b N R CO Nonresponse(NR) Regional Census Center(RCC) A housing unit for which the Census Bureau does One of six temporary Census Bureau offices estab- not have a completed questionnaire and from which lished to manage census field office and local census the Census Bureau did not receive a telephone or office activities and to conduct geographic programs Internet response. and support operations. CL U) Nonresponse Followup(NRFU) Regional Office(RO) :3 U) r_ A field operation designed to obtain a completed One of six permanent Census Bureau offices that 0 0 interview from households where a self-response direct and advise local census offices for the 2020 cm was not received. Enumerators will make personal Census. The Regional Office also conducts some cm visits to these households to obtain completed one-time and ongoing Census Bureau surveys, such interviews. The enumerator will collect respondents' as the Current Population Survey (CPS), which is answers to interview questions or information about used to publish unemployment figures each month, the status of the housing unit (for example,vacant or and the American Community Survey (ACS), a nonexistent). If all attempts to contact the individu- nationwide survey designed to obtain information als of a household are unsuccessful, an enumerator similar to long-form data and to provide commu- will obtain as much information as possible about nities a fresh, more current look at how they are the household from a neighbor, building manager, or changing. another reliable source. Cal Respondent co P co The person who answers the Census Bureau's ques- Partner tions about his or her living quarters and its occu- 0 pants. The respondent is usually the member of the co A partner is a group or individual that commits to household who owns or rents the living quarters. participate in some way with census activities. Partnership Response Outreach Area Mapper(ROAM) A Web mapping application developed to make it 0 An agreement with tribal, state, and local govern- easier to identify hard-to-count areas and to provide ments, national organizations, and community a socioeconomic and demographic characteristic groups (faith-based organizations, businesses, profile of these areas using American Community 0 media, schools, etc.) that allows their active partici- Survey estimates available in the Census Bureau pation in various census activities. :3 Planning Database, available at <www.census.gov U Partnership Specialist /roam>. The Partnership Specialist takes a lead role in out- S reach and promotional efforts before and during census operations. Their main duties are increas- Self-Response 0 ing awareness and outreach in communities and Self-response is where households complete and gaining cooperation and participation from those return their census questionnaire in a timely man- communities. ner, directly to the Census Bureau, without requiring Cal a census worker to visit the house to obtain their co Privacy Act responses in person. Self-response—by internet, mail, co The Privacy Act of 1974 requires that each fed- or phone—is significantly less costly than in- eral agency advise respondents of their rights. person followup. O co Specifically, every respondent must know under what law the information is being collected, how the State Data Center(SDC) information will be used, whether he or she must The State Data Center (SDC) program is one of the 0 answer the questions, and the consequences of not Census Bureau's longest and most successful part- answering the questions. nerships. This partnership between the 50 states, the U.S.Census Bureau 2020 Census Complete Count Committe Packet Pg. 2719 N.3.b CO District of Columbia, Puerto Rico, the island areas, U and the Census Bureau was created in 1978 to make data available locally to the public through a network Update Enumerate (UE) of state agencies, universities, libraries, and regional, The UE operation is designed to update the address and local governments. and feature data and enumerate respondents in per- son. UE is designated to occur in areas where the The SDC lead organization is appointed by the initial visit requires enumerating while updating the Governor of each state/commonwealth, Puerto CL address frame, in particular in remote geographic U) Rico, the Island Areas (American Samoa, Guam, The areas that have unique challenges associated with Commonwealth of the Northern Mariana Islands, accessibility. r_ Virgin Islands) or the mayor of the District of Columbia. Update Leave(UL) cm cm Since its creation, the SDC network has provided This operation is designed to update the address and access and education on Census Bureau data and feature data and leave a choice questionnaire pack- products as well as other statistical resources to mil- age at every housing unit (HU) identified to allow the lions of data users. household to self-respond. UL is designed to occur 0 in areas where the majority of HU do not either have Statistics in Schools(SIS) mail delivered to the physical location of the housing A national program component of the 2020 Census unit, or the mail delivery information for the HU can- with an emphasis on kindergarten through eighth not be verified. grade students in schools located in hard-to-count V CO areas. The purpose of Statistics in Schools is to CO educate all of the nation's K-12 students about the Value Added importance of the 2020 Census. Refers to any service or activity provided by part- 0 CO T ners that would ordinarily require payment such as room/space for training, use of staff time, and use of Title 13 (U.S. Code) other business resources. The collection of laws under which the Census Bureau operates. This law guarantees the confidenti- ality of census information and establishes penalties for disclosing this information. It also provides the C) authorization for conducting censuses in Puerto Rico and the Island Areas. 0 C) Transitory Locations Sites that contain movable or mobile housing that may include transitory units such as boats, motorized U recreational vehicles or trailers, tents, or other types of portable housing. Transitory locations also include hotels or motels if being occupied on a transitory basis because the CO occupants have no other residence. CO 0 CO 18 2020 Census Complete Count Committee Guide u.s. Packet Pg. 2720 N.3.b Appendix C. Census Solutions Worksholp Overview A solutions workshop is a creative, collaborative, problem-solving event that a. brings together diverse thinkers. � A Census Solutions Workshop generates new ways of communicating the importance of census data, reaching hard cm - cm to-count populations, and encouraging participation in Census Bureau surveys and programs. 0 U) CO Why III IMatters CO A complete count ensures accurate census CO data that is critical for government programs, policies, and decision-making, but participation in Census Bureau surveys has declined in recent decades. We want to support your efforts to 0 0 generate innovative and engaging ways to O reach your communities. O O 0 t� 0 t� IHow CanHost irlk II II L E Businesses, city officials, community-based organizations, or anyone else can host a workshop. We created a toolkit to give you step-by-step guidance on how to host one. The toolkit is available at: CO www.census.gov/partners. CO III For more information, please contact us at: 0 census.partnersC census.gov. CO m mm u � Packet Pg. 2721 N.3.b CO CL U) U) C) CD r_ 0 0 U) CO CO C) CO a 0 C) C) 0 C) Co CO CO C) CO Packet Pg. 2722 N.3.b C0 CON FAC F INFORMA FION r_ 2 For additional information about the Complete Count 0 Committee Program, please contact your regional �Y. census center. i '�, If you reside in: Please contact: Cal /lf rn, /fll �f Alabama, Florida, Georgia, ATLANTA C0 Louisiana, Mississippi, North Carolina, Atlanta.rcc.partnership co @2O2Ocensus.gov x% U and South Carolina U Arkansas, Illinois, CHICAGO co Indiana Iowa, Michigan, Minnesota, Chicago.rcc.partnership Missouri, and @2O2Ocensus.gov l' Wisconsin r- %�j�� Arizona, Colorado, Kansas, DALLAS _ Montana, Nebraska, E N New Mexico, North Dakota, Dallas.rcc.partnership �i1,8111p @2O2Ocensus.gov o South Dakota, Oklahoma, O Texas, Utah, and Wyoming 0 Alaska, California, Hawaii, LOS ANGELES C� Idaho, Nevada, Oregon, and Washington Los.Angeles.rcc.partnership @2020census.gov Connecticut, Maine, NEW YORK o 0 Massachusetts, New.York.rcc.partnership New Hampshire, New Jersey, New York, @2020census.gov Rhode Island, Vermont, and Cal Puerto Rico C0 Delaware, District of PHILADELPHIA co Columbia, Kentucky, W Maryland, Ohio, Phi ladelphia.rcc.partnership 0 Pennsylvania, Tennessee, @2020census.gov Virginia, and West Virginia U.S.Census Bureau 2020 Census Complete Count Committe Packet Pg. 2723 -' �;�iiiiii� ��Il��lll�llllllllllllll�llllouuuuuuuuuuuu��, �III snsuao OZOZ uoslnfosaN) suoissi woo junco ajoldwOO 31VIS neaang snsuao s n eivawt4oeu� W N . 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CO t� CO CL CM CM CL CL CM CM J gouu°III i e, a® CO CO to CO C'United States" U.S., Depart m nt&Commerce kn+ S Econ,am n,.end Statistics A�dmmiini5trafion Uu.31,CENWS RURFAU ce"N s.00V Packet Pg. 2726 N.3.d Revision Log Versionl.a: Date° Revision Rescrioti6ti Author(s) Co t� Co Cm CD CM t� r_ 0 U) CL CL CD CM CD CM Co Co 0 Co i Packet Pg. 2727 N.3.d Approvals Ali Ahmad Date 0 Associate Director for Communications co Albert Font Date Associate D e or for Decennial Census Programs `o U) 010, Tim O son Date Associat irector for Field Operations U) U) c� cm cm r_ 0 U) CL CL cm cm co co 0 co if Packet Pg. 2728 N.3.d TABLE Or CONTENT 1. Introduction 2. Purpose of the Partnership Program 3. Goals and objectives 4. Lessons Learned From the 2010 Census 5. Role of Research 6. 2020 Partnership Program 7. Challenges 8. Risks 9. Strategy 10. Partner Segments 11. Census Open Innovation Labs Partnership Strategies cra 12. Focus on Hard-to-Count 13. Partnership Program Initiatives 14. Department of Commerce and Engaging Other Federal Agencies _ 15. Implementation 16. Roles and Responsibilities 17. Communication 18. Decision Structures 19. Tools U) 19.1 Customer Relationship Management System 19.2 Response Outreach Area Mapper 19.3 2020 Census Partner Web Page cm 20. Partnership Hiring cm 21. Partnership Timeline 22. Performance Management 23. Sustainability Beyond 2020 U) CL CL cm cm cra cra to cra Packet Pg. 2729 N.3.d A.PPIA NC;ICl: k AppendixA: Acronyms...................................................................................................18 Appendix B: Outreach Communication Strategies, Activities and Tools Comparison Chart...................19 0 Appendix C: References Elements.......................................................................................21 Fiwjmw ,; Figure l: 2020 Census Integrated Partnership and Communications Operation...................................1 Figure 2: Integrated Partnership and Communications Integrated Product Team..................................2 Figure 3: Hard-to-Count....................................................................................................9 cra Figure 4: Organizational Structure...................................................................................... 12 Figure 5: Governance Structure......................................................................................... 13 Figure6: Image from ROAM........................................................................................... 14 Figure 7: Regional Partnership Specialists Hiring Wave Timeline................................................ 15 .U) Figure 8: High Level Partnership Implementation Timeline........................................................ 15 U) U) t� cm cm r_ 0 U) cm cm cra cra t� cra iv Packet Pg. 2730 N.3.d 1. Introduction The U.S. Census Bureau is the primary source of statistical information about the nation's population and economy, and is responsible for the decennial census of population and housing co conducted once every ten years. The Census Bureau will conduct the next decennial census in the year 2020. Federal law requires the Census Bureau to deliver to the President state-level population counts and the calculations for reapportioning the U.S. House of Representatives by the end of 2020. Three months later, on March 31, 2021, the Census Bureau must deliver a more detailed count to the states for redistricting purposes, as specified by Public Law 94-171. a� The goal of the 2020 Census is to count everyone once, only once, and in the right place. The co Census Bureau's experience conducting previous decennial censuses indicates that an effective integrated communications program is critical to its success. That is, communications and 3 partnerships are crucial in educating the public and maximizing survey response rates. To support the national headcount in 2020, the Census Bureau is planning a communications program—the 2020 Census Integrated Partnership and Communications (IPC)Program—to increase awareness of and participation in this constitutionally mandated activity. The 2020 Census IPC Program includes all partnership and communications activities completed in-house and by contractors to support the 2020 Census. The Census Bureau uses the 2020 Census Integrated Communications Contract(ICC) to govern the work of its contractors, and it C4 is a large and critical component of the overall 2020 Census IPC Program. In August 2016, the C4 Census Bureau contracted the services of Young and Rubicam (Team Y&R), a communications agency, to create,produce, and implement an integrated marketing and communications 2 campaign in support of the 2020 Census. The Census Bureau worked with Team Y&R to develop a National Communications Plan for the 2020 Census. This plan aligns with the partnership function, but is not the complete partnership program. Figure 1: 2020 Census Integrated Partnership and Communications Operation Public Relations a,nd EV(Ints, ~ti and Crisis CornrnunicaVur � � l rt ar CL 04 esstc Rrvlpmr rst Crrrrigtirnozsdiarr04 and Digital Activi.ies l Arcdvrtie, 4 t cc 1Cvrt6sintg and r Statistics Me i Buying �� In Schools iriss drdb ,. Slrocial Media � .�� Data Dissemination Stakeholder Relations At, Field Recruitment Adve rtisuro and Cornsmuanir; trans a All 35 of the 2020 Census operations are planned and implemented through the project management teams coordinated by the Decennial Directorate. These teams are called Integrated Product Teams (IPT)and are cross functional, with members from the various divisions and 1 Packet Pg. 2731 N.3.d offices responsible for implementing these operations. For the IPC operation, the IPC IPT is responsible for the planning, integrating, and implementing all the components under the IPC operation. Because each of the IPC components are large enough to warrant focused attention, several subteams exist under the auspices of this IPT and others will be created as the need CO arises. Figure 2 is the current depiction of this team. Figure 2: Integrated Partnership and Communications Integrated Product Team CO �1 aye m a °o a mr m u , y v , 1,1 The Partnership Program of the IPC integrates two essential programs: the Community CL Partnership Engagement Program (CPEP)and the Census National Partnership Program (NPP). The CPEP employs the strengths of tribal, state, and local governments, as well as community- based organizations, faith-based organizations, schools, media, businesses, social services, ethnic organizations, and others to increase awareness and participation in the 2020 Census. Much of Cq the CPEP work is conducted by partnership specialists who are employed in the field leading up to and during the 2020 Census. The NPP builds and strengthens relationships with businesses, industries and organizations with national reach to increase awareness and participation in the 2 2020 Census. CPEP and NPP are intended to be complementary efforts and leverage the expertise of various Census Bureau employees to help maximize participation. Partnership also relies on the involvement of the 24 Data Dissemination Specialists (DDS) in the CL regions who provide a service to the American public. They ensure communities are aware of and taught how to use and access valuable census data to help them make data-driven decisions. The NPP and the CPEP have internal partnership plans that provide more details on the planning CL and implementation of partnership activities for the partnership staff to use as a guide for internal Cq management. Cq 2. Purpose ofthis Partnership Plan The Partnership Program is the central component to the IPC. Partnership efforts for the Census Bureau encompass building and engaging trusted voices to assist in meeting the overall 2020 Census goal of counting everyone once, only CO once, and in the right place. This Integrated Partnership Plan (IPP)document articulates the CO program components at the national and local levels. It also incorporates the lessons learned W from the 2010 Census, associated challenges and risks, strategies, an overview of initiatives CO implementation, high level timeline, and performance measurement for gauging success of the program. It also explains how the 2020 Census Partnership Program serves as the foundation to developing an ongoing, holistic enterprise partnership program to centralize E 2 Packet Pg. 2732 N.3.d and maintain critical relationships throughout the decade beyond the completion of the 2020 Census. 3. Goals and Objectives co 06 The program goal for partnerships is to engage national and local partners to increase participation in this decennial census.i The Partnership Program intends to accomplish this goal 2 by building and engaging trusted voices. Specifically, the Partnership Program will focus on: • Engaging organizations to leverage their resources to help reach various audiences, especially the hard-to-count (HTC). • Encouraging partners to motivate people to self-respond. co • Leveraging partnership with trusted national brands to enhance public perception of the :3 2020 Census. • Educating people about the 2020 Census and fostering cooperation with enumerators. • Building key local partnerships with national partner leadership. • Developing lasting, evergreen relationships to support other Census Bureau data collections and get a head start on 2030 Census Partnership Programs. U) The Census Bureau has selected two functional areas for initial planning and implementation U) efforts to ensure a focus on national and local partnership efforts. These areas work together to form a holistic program. Seepage 11 for more information on organizational structure. Each cm component of the Partnership Program has specific measurable objectives to guide efforts in cm accomplishing the goal and to measure its success. r_ National Partnership Program Objectives Community Partnership Engagement U) Program Objectives At least half of national partners are a trusted Establish committed partnerships with brand to targeted and/or hard-to-count 300,000 partners by March 2020. populations by March 2020. 2- At least 50 percent of all national partners Establish partnerships with at least one will have the capacity to reach one or more organization in, or that serves, all tracts with a hard-to-count populations by March 2020. Low Response Score of 30 or higher (9 percent of all census tracts)and in 70 percent cm of tracts with a Low Response Score between cm 20 and 30 (41 percent of all census tracts)by March 2020. w At least 90 percent of national partners will Facilitate the formation of Complete Count conduct at least one engagement activity to Committees (CCCs) or similar efforts in all co motivate response by July 2020. 50 States, the District of Columbia, Puerto co Rico and cities with a population of 200,000 w or more by January 2020.2 0 1 Pa rtners for the 2020 Cens us a re defi ned as entities which have agreed to s u pport the 2020 Census in s pecific documented ca pacities.These i nclude entities that s pecifically said they a re a partner a nd those the Cens us Bureau works with to accomplish engagement activities on behalf of the 2020 Census. z For more i nformation on State Complete Count Committies(SCCCs)and CCCs,go to <hi!2s! census.Rov/i3ro,zrams-surveys/decennial-census/2020-census/complete count.html>. 3 Packet Pg. 2733 N.3.d Establish apoint of contact from 30 percent Provide supplemental language support for of 2020 partners for continued engagement over 100 languages either directly or via with the Census Bureau beyond the 2020 established partnerships by February 2020. 0 Census. co Using specific objectives ensures the Census Bureau has trusted voices engaged in reaching everyone to communicate that the census is coming, it is important, it is safe, and should 2 participate for themselves, their family, and their community. See page 14 for more information on measurement of the partnership program. � U) 4. Lessons Learned From the 2010 Census co The Census Bureau conducted an assessment of the Partnership Program effectiveness at the conclusion of the 2010 Census. This evaluation included feedback from key stakeholders that were involved in the program. The high level successes and shortcomings are highlighted below. U) Successes • Campaign was diverse and sensitive to many audiences. • Use of the 2010 Web site and social media allowed for innovation and transparency. U) • Integrating communication campaign components was helpful in reaching targeted audiences. c� • Combining operational and regional events was useful in reaching hard-to-count cm communities. cm r_ Opportunities for Improvement 0 • Planning should start before 2018 or 2 years before the decennial census. • Funding was allocated too late to effectively plan and implement many program activities. • Process for developing and reviewing materials and products was implemented too late too complicated, and changed with the introduction of new products. • Better communication to facilitate feedback from regional staff on overall campaign plans. • Improve training for partnership specialists who support the 2020 Census. • Use electronic tools and other resources,like social media to communicate more Q efficiently and effectively. • NPP should have "evergreen" status to maintain relationships and contacts during the w intermediate years. • Establish more specific program metrics for the NPP. co co 5. Role of Re s earch The 2020 Census IPC will use a research-based, data-driven approach to develop a partnership co and communications campaign that connects with people through tailored messages. These messages are intended to motivate individuals to complete the census questionnaire, and are also used by media channels and trusted voices. E A strong base of research enables the Census Bureau, Team Y&R, and our partners to develop partnerships and communication activities that will reach varied audiences with relevant, culturally sensitive, and effective messages to increase self-response rates. 4 Packet Pg. 2734 N.3.d There are multiple separate research activities that will be planned, integrated and implemented in a timely fashion to inform the entire campaign. The survey and focus group data collections U_ that are part of the 2020 Census Barriers, Attitudes, and Motivators Study (CBAMS)provide CO additional insight into the factors that motivate and inhibit self-response. In addition to gathering information about public perceptions of the census, 2020 CBAMS survey responses were 2 organized into distinct self-response mindsets. Focus groups offer more nuanced understandings CO of specific hard-to-count groups not surveyed in a large enough number to draw statistical U) inferences. CBAMS results will be used by the partnership staff to help understand the barriers and attitudes that would impact a potential respondent including our partners for participating in the census. CO M 6. 2020 Partnership Program Building on the 2010 partnership lessons and understanding the new challenges for this decade, the Census Bureau is currently establishing partners are making their engagement more robust, while also introducing some new initiatives. In 2020, the Partnership Program will continue to employ the strengths of tribal, state, and local governments, as well as community-based organizations, faith-based organizations, schools, media, businesses, social services, ethnic organizations, and others to increase awareness and participation in the decennial census. Going forward, the partnership program emphasizes innovation while taking advantage of new technology to deliver services, products, and resources. Some key additions include, a new Q partner Web page; creation of additional audience initiatives, such as the undercount of young r_ children; a new partnership specialist type to focus on national partnerships; local partnership 2 kickoff events throughout the country; and hosting workshops to have partners participate in 0 developing solutions for the 2020 Census. All of the elements of the plan are focused on building and engaging in national and local relationships to assist in meeting the overall 2020 Census goal of counting everyone once, only once, and in the right place. CL 7. Challenges Achieving the 2020 Census goal of counting everyone once, only once, and in the right place CL creates challenges for the IPC. In particular, newer attributes since 2010 about the external Q environment means the IPC will need to make adjustments when supporting this census. The Q challenges external to the Census Bureau include: :3 w • Public's increasing distrust of government. • Respondents' increasing unwillingness to share personal information. CO • Decreased confidence in security and confidentiality of collected data. CO • Informal, complex living arrangements that make it difficult to associate a person with a w specific location. CO • Identifying and educating non-English speaking communities. :3 • Concerns about digital divide in hard-to-count, low response communities. • Smaller budgets and reduced staffing in potential partner organizations. E • Lack of Internet connection in rural areas. • In larger urban centers, complex high-rise housing units means restricted access to some < respondents. 5 Packet Pg. 2735 N.3.d • Displaced families/residents caused by natural disasters. • Increase in immigrant and diverse populations. LL In addition, the Census Bureau faces other operational challenges when implementing the CO partnership program, including: • Fiscal and regulatory constraints that may affect funding for program development, staffing, travel, Information Technology (IT) support, and promotional activities and products. • Late design changes related to IT tools/systems that may affect partnership staff s ability to efficiently use the technology. CO • Overall nationally low unemployment rate may reduce Census Bureau's ability to hire temporary employees to help conduct the 2020 Census. • Inexperienced and temporary staff who will need immediate and consistent training throughout the wave hiring process. • Late design changes to the communications campaign. U) 8. Ris ks � The Census Bureau considers the 2020 Census risk management process essential to its operational planning. These risks include ones identified for the Partnership Program such as, cm making late design changes; securing adequate funding in the early years of development; cm incorporating stakeholder involvement effectively; using proper tools to track and manage the r_ program; ensuring a full suite of materials and messages available for partnership staff to use early in the cycle; and deploying a method for fulfillment and distribution for these materials. As U) part of its risk management process,the Census Bureau uses a detailed risk register to track these and additional risks. 9. Strate gy 2- By many accounts, the Partnership Program supporting the 2010 Census was successful. The Census Bureau documented approximately 257,000 partnerships who helped reach the American public. However, an internal post-2010 Census assessment determined that much of the work and effort by partners varied widely. In an effort to build on the elements of the Partnership cm Program that worked well, and also make improvements for a new decade,the Census Bureau cm decided to shift paradigms in the philosophical approach to engaging partners. The Census Bureau's new approach reflects societal changes since 2010. Many Americans now receive information through different means, including smart phones and social media. The CO racial and ethnic composition of the country is also more diverse, which can create challenges CO when communicating with certain populations due to language barriers or their inexperience with W a decennial census. CO In response to these external changes and using its current organizational capabilities, the Census Bureau has moved away from a one-off or tactical approach to one that is more comprehensive. E This new approach is focused on stronger relationships with our partners and providing them the tools to ensure they can serve their communities in their capacity. Also the Census Bureau is < placing the partner at the center of the relationship by co-designing solutions with them, and 6 Packet Pg. 2736 N.3.d shifting away from individualized thinking to working across sectors and industries to produce better results. The Census Bureau has begun operationalizing this strategy by implementing the following CO 06 activities for the 2020 Census Partnership Program, which focus on using assets outside of the Census Bureau's structure. 2 CO • Develop a refined segmentation of partners that allows for clarity on work efforts, but � also focuses on quality partnerships in critical sectors that provide reach at the national and local levels. c� • Develop innovative approaches to collaborate with partners on the issues and barriers to CO engaging their communities in the 2020 Census. • Develop initiatives focused on reaching hard-to-count populations. • Leverage partnership efforts the Department of Commerce already has in place with businesses and faith-based communities. • Engage other bureaus under the Department of Commerce to extend reach into other important stakeholder groups. • Engage other federal departments and agencies to help in ways tailored to their specialization. For instance, the Census Bureau could collaborate with USDA to reach rural audiences. cm 40 cm In order to implement these strategic activities effectively, 2020 Census partnership effort r_ requires strong alignment and integration of internal processes and activities. To that end, the Census Bureau will use the following to ensure a cohesive, robust effort: 0 • Focus on communication paths and integration processes. • Refine existing approach to strengthen strategic direction, segment analyses, metrics, timelines, and deliverables. • Leverage current partnership efforts across the Census Bureau within other programs. • Minimize unnecessary layers and duplicative efforts. 10. Partner Segments cm 40 The Partnership Program uses categorized partners by segments. This decomposition is intended cm to develop communication tactics and recruit the partners most likely to help count everyone :3 once, only once, and in the right place. The segments will further assist the Census Bureau in focusing activities with the potential partners. The segments are: CO • Technology. CO • Faith-based. CO • Business. w to • Media. CO • Special interest groups. • Researcher groups. • Nonprofit organizations. • Government. • Nongovernmental organizations. 7 Packet Pg. 2737 N.3.d On a national level, the Census Bureau will begin working with an initial list of keystone partners that present the highest-impact opportunities. NPP has engaged these keystone partners early in the 2020 Census lifecycle to ensure enough lead time for planning and executing support activities. NPP developed the following criteria to help select keystone partners on which to co focus resources early in the 2020 Census lifecycle: • Likelihood to participate in the 2020 Census at a national, organizational, and/or corporate level. � • Level of trust and influence among the general public and the organization's core audiences. • Ability to reach the diverse population audience. � • Ability to reach,in particular, hard-to-count audiences. As the Census Bureau ramps up partnership activities in fiscal year 2019, the keystone partner list will expand to encompass more partners using the established segments and criteria mentioned above. 11. Census Open Innovation Labs Partnership Strategies In addition to analyzing partners by segment, the Partnership Program will explore a new framework to define innovative partnership strategies such as the Census Open Innovation Labs cm (COIL)partnership strategies. The COIL framework will engage partners to co-design and co- cm create test partner messaging, visual design, delivery, distribution channels, messengers, r_ timelines and evaluation metrics. Through this new enterprise partnerships framework, the Census Bureau is expanding an outward focus to keep current with developments in industry 0 and academia both across the nation and in local communities. 12. Focus on the Hard-to-Count The Census Bureau's charge of counting everyone once, only once, and in the right place in 2020 is no small task,particularly given that some respondents are difficult to locate, contact, persuade, or interview. The operational design for the 2020 Census contains these attributes of the HTC populations. As the external environment evolves, the Census Bureau will continue to adapt its approach to reaching the HTC. cm cm co co 0 co 8 Packet Pg. 2738 N.3.d Figure 3: Hard-to-Count U) Participation hindered by langluage m Wanting to remain hidden, barriers, Ilow liiteraicy,hack of internet Hard to Locate undocumented iirmrmigirants,sexual / imiunarutiies �g i ' U) Hard t o Hard to co Interview � � ��Illuiu Contact M CL Haled to Persuade U) 5uspiciirauus of the government,Ilaw - 0 Highly mobile,people exlperiienciing � Revels off c'pviic engagerme-nnt homelessness,physical access ¢� barriers such as gated � communities cm CM 13. Partnership Program Initiatives The Partnership Program is hyper-focused on reaching HTC populations at the grassroots level. The program includes planning activities specifically designed to reach these audiences through 0. initiatives such as: • State Complete Count Commissions. • Complete Count Committees, including tribal governments, counties, and municipalities. • Counting of young children. 0. • American Indian and Alaska Native (AIAN)program. cm • Healthcare community outreach. cm • Homeless outreach. • Native Hawaiian and Other Pacific Islander (NHOPI). • Faith-based community outreach. • Higher education. � • Lesbian, gay, bisexual, transgender and questioning/queer outreach. w • Mobile response program. 0 co • Foreign-born and immigrant outreach. • Thank You campaign. For decades, the decennial census has undercounted children, especially children under 4 years old. The Census Bureau has conducted research to identify ways to address this undercount. It has used this research to develop new initiatives focused on specific audiences. 9 Packet Pg. 2739 N.3.d Our research tells us young children fail to be counted in the census for a variety of reasons, so we are committed to pursuing multiple, targeted strategies to ensure that the count of young children is as complete and accurate as possible. Partnerships play a critical role in helping to U_ reduce this undercount. A key strategy is working with a diverse group of organizations and co companies to join the Census Bureau to ensure we do not have an undercount of young children in the 2020 Census. The Departments of Commerce, Education, and Transportation are also 2 engaged with the Census Bureau to help with this challenge. In addition to partnership efforts, other targeted strategies to address this issue include: U) U) • Changed wording on the census questionnaire to remind those responding to include children and babies. co • Improved our census taker training materials to emphasize the importance of including children during interviews with nonresponding households. • Plan to purchase targeted advertising and have an online presence aimed at households with young children. • Work with local schools through our Statistics in Schools program to educate parents about the importance of the census through the older siblings of young children. U) 14. Department of Commerce and Engaging Other Federal Agencies t� The Census Bureau is a bureau under the Department of Commerce. As the umbrella. agency, cm DOC has resources and assets to augment the efforts of the Census Bureau. DOC has pledged the cm support of the other bureaus under its umbrellaa and is helping the Census Bureau connect with r_ the other federal departments and agencies. By working with these agencies, the Census Bureau can ensure their customers and employees are aware of the census and encourage them to U) participate. DOC has a small business office and an office focused on faith-based initiatives. Additionally, DOC is directly engaging with businesses and corporations and persuading them to become national partners. Furthermore, DOC is working closely with the Census Bureau on the CL undercount of young children challenge. 15. Implementation Coordinating IPC and Partnership Program activities requires strong communications linkages among all entities involved in this effort, especially between Census Bureau headquarters and its 40 six regions. Moreover, the Census Bureau will implement the Partnership Program across :3 national and local activities with clearly defined and documented roles and responsibilities, a w governance process, and communication protocols. These documents have been developed and are used to ensure effective management and integration of the partnership components. co co 16. Roles and Responsibilities 0 The Census Bureau contains multiple directorates that are responsible for implementing facets of co the Partnership Program, including the: • Communication Directorate, which supports the decennial census mission and has responsibility of developing and implementing the NPP. In addition, the Integrated Communications Contract Program Management Office (ICC PMO)will help facilitate the partnership work Team Y&R implements. 10 Packet Pg. 2740 N.3.d • Decennial Directorate, which manages all aspects of the decennial census, namely, the scope, schedule, cost, and quality of partnerships. • Field Directorate, which supports the decennial census mission by implementing and 0 developing the CPEP. This includes hiring partnership staff and overseeing their efforts co in the field, plus a partnership office based at Census Bureau headquarters to provide centralized guidance and support for local grassroots partnership activities that the six regions are implementing. a® • Research and Methodology Directorate, which supports the 2020 Census partnership � efforts via COIL, as a part of their overall enterprise-wide collaboration efforts with organizations from the media and technology industries. co 17. Communication Given that the 2020 partnership efforts are implemented in several different organizational units throughout the Census Bureau, it is critical to have effective communication between these units. U) Consistent and clear communication paths and governance processes will assist the integration of all partnership activities. The directorates currently have several ways to facilitate communication across organizational units. This includes established communication mechanisms between the staff in the six regional census centers throughout the country, FLD U) HQ-Partnership Office, Team Y&R,Research& Methodology-COIL, Communications Directorate -National Partnership Office, ICC PMO, and the DOC partnership units. cm 40 cm 18. Decision Structures r_ The IPC Integrated Partnership and Communications Operation is 1 of the 35 operations for the 2020 Census. For more information, refer to the 2020 Census Operational Plan. It is governed by U) the decennial program and project management processes and procedures, which were developed by the Decennial Census Management Division. In 2014, the Decennial Directorate chartered an IPC Integrated Process Team to plan, develop, and implement activities under the umbrella of this operation. Under this team, there are several subteams that focus on specific components of 2- the IPC, including a subteam on partnerships. The governance structure has two notable governing boards to provide oversight and management of these operations: 2020 Census Program Management Governance Board and the 2020 Census Executive Steering Committee. In addition, the IPC has its own governing board to provide guidance and resolution, as needed cm for the IPC operation. This team meets twice a week to streamline communications and foster cm integration across the various directorates charged with planning and implementing the components of the IPC operation. This IPC Executive Steering Committee membership includes w� the: co • Associate Director for Communications co • Assistant Director for Communications w • Chief of the Decennial Communication Coordination Office co • Associate Director for Field Operations • Assistant Director for Field Operations • Office of the Director Senior Advisors Figure 4 illustrates the organizational units described above. 11 Packet Pg. 2741 N.3.d Figure 4: Organizational Structure co ...........................................................�u,..........................................................�� IIIIIIII UIII 04 04 �luu ul a uu IUUIIUUIIUUIIUUI IUUI \�11��1��111�11111��!1�Qn��tt�1� � °. i�ii ��Illl�ll�l1��1�II1\1� V I 1 \ 0 �1 � 1 � 1 The Decennial Communications Coordination Office within the Decennial Directorate provides oversight on the planning,implementation,and closeout of the IPC operation,which includes 0 partnership. CL CL 04 04 12 Packet Pg. 2742 N.3.d Figure 5 illustrates the decennial governance process for the IPC operation, which includes the partnership program. Figure 5: Governance Structure CO ReaX)IutIor, � CIO V) jllllllltflllllll��r��rr��rr�, CO .............. IP al�l�rol�riate Itessuliatlon V�Nu �,tu��arue�aav� No �` �r✓r�aat�rrrnrm�rtrrrrrr�o�wo� '� A¢v'oR931"1r3q�-,wirradusoarresev+,M✓re✓ur;¢✓ �i111�1J)))JI�Wpl��lllyl111�11D1��JJll�lnbl✓ am ��✓a��, � 6tip�/d a �S ResuluRlon haroa✓r¢ro✓t✓ ✓�twaa¢,�t ti€✓,€uei* ............. CL Y— �o�� riea�I�a�Ior, � C) No No cm j�llr rG(lr rjrr 111 llrrrrrrrrrrrrrrrr Ye i , , Ye i ��ffff 1111lll tI11110� ��0l 01 lrrrlrrtr1rrlrrrrrr jrtrlrrlrrrrrrr�0llrrrrrrrr!lllfrrl!!!!!!!!a ye ,_ yel !!!lllr rr lftlllllr!!r!llrr !ll flrrr!!/!/l Df ReaX)Iution 4) CL �s No 111JI11rr�0/11I1111%�llll�/l��UllUl�l�pU/QUl Ye'`' Y ua lol��ul a�� J11 }a�D�`kr✓�o � CL r � � � ��f1b»�,�✓ll��i�ijill�idl��bJJi�D��llr��,Il�Gop�� e's � � f�Uw�NUfm4w Imo�viN4 a�NUfm C14 1 Ftrtssoliatlon C14 s 11 Issue ktentified Start W CIO 11 �" 1 ' i' �' 1111111111CIO 19. Tools CIO z The Partnership Program staff will use several tools for effective communication and 0 documentation. Three of these are highlighted below. CIO 19.1 Customer Relationship Management System The Census Bureau uses a Customer Relationship Management (CRM) system to record activities with current and future Census Bureau partners. The CRM also monitors and generates reports on the status of activities that partner organizations pledge to complete in 13 Packet Pg. 2743 N.3.d support of the 2020 Census. This tool is critical to maintaining historical records that provide the legacy of partnership efforts throughout the decades. 19.2 Response Outreach Area Mapper Ito The Response Outreach Area Mapper (ROAM) is a tool that helps identify people living in areas that traditionally have lower response rates.Partnership Program staff use Census Bureau data and research to identify the demographic characteristics of HTC groups. The Census Bureau will distribute this information to partners and the general public to use when shaping their outreach efforts. In addition, regional census centers will use this information when developing and implementing partnership activities to illustrate types of partner organizations and where, geographically, to conduct events within each region. � Figure 6: Image From ROAM t� CL Low Response Scare (LRS) t� by Census Tract Cq t . C°V Cq �bo 4 OR ivr 4 �� 1nr Predicted Moil " �, sc � MI wwwun , Non-Response Rate(%) wy A U d0.N;Q Xa u6.00�<�,y ' " Illl 1 our 1 rvua 0,010 15 9 / f r r neat.callenulaTca I�H 0 �/ �Yt ill!/( �/i1 ui4.. uAdr ,' J1f,�Y� aSC� co J c s j u " �" 24M,�CrIi.�Ml9rhpM c�gland5✓Y Sir,10103 A / 7/ �lff/1 �11 � ��U 63k / CL V y ! o ✓e �r �i Y. 000 Me LA✓ �, r y � CL 04 N o v q 6/, %> D cc 19.3 2020 Census Partner Web Page M CO In today's environment, like-minded individuals are accustomed to sharing stories, providing Ito customer feedback, and receiving timely information in a virtual space. Similarly, the Census W Bureau will use a Web page for partners to obtain information about the 2020 Census, download � and print customizable materials and other resources, get access to tools, and sign up to work D help with the 2020 Census. This tool is a key component for scaling now and sustaining beyond a the 2020 Census. E 14 Packet Pg. 2744 N.3.d 2 0. Partnership Hiring The Census Bureau has a lot of help in designing and implementing the largest peace-time mobilization effort in this country. Not only does the American public play a vital role by 0 CO responding to census questions and helping create a snapshot of our country, they also provide data that will be used in decision-making over the next decade and provide critical resources in helping to implement the census. The Census Bureau will hire approximately 500,000 people to work on 2020 Census. By June 2019, there will be 1,501 partnership specialists throughout the country who will focus on establishing and securing relationships with various organizations to encourage and motivate their employees, customers, and constituents to participate in the 2020 Census. CO CO Figure 7: Regional Partners hip Specialists Hiring Wave Timeline ' D ce abler 1,2018, May 1,2019 � CL ;,, r rr r� r 111111111111111111�II111111�1111�1111�101111�1@IIIIIIUIIIIQ�IIS111111�1011111�1 . .., r I Cu��1D11111111111�10111111VIIIIIVII111111111111�111111111�1111�111�11�1��01\0��011\»��1 1111111110111111@IIIIIVIIIIIVII11111111111101�1111�11�� r �u��1�0\��1�1111�11111�1@IIIIIIIIIIl111�111111111�1111�111��1�0�0��011»lllllllllllllllllll � ..C 24f9 , C%4 475,Partnershi Spedallosls 1,501 Partnershlip 1 Specialists 0 r� 21. Partnership Timeline The Partnership Program contains many activities. The Census Bureau began this effort in 2015 by consulting with tribes across the country about the upcoming 2020 Census. The Partnership L Program will not be completed until December 2020. The Census Bureau follows a detailed schedule to track and monitor the work associated directly and indirectly with partnerships. The following timeline is a high-level summary capturing a few of the critical components. At the time of this writing, the Census Bureau is continuing to refine the schedule. The partnership CL schedule is a componet of the IPC operational schedule, which is currently in the 2020 Census Integrated Master Schedule. Figure 8: High Level Partnership Implementation Timeline &ht Hn��a}uw��vCt r�6isai",�ru{tl ' �j �n0+m""1 dv�3m��kcwP-latitltkmlY'�:rCn�Vlrch6�uN�V�ve � Z y VWkPxttkd yl$>si 6 F, N S p N9eko a q! W 14� �v�dp l`au'Y�r�tl 1^ ` d d �Vattr Ir 6G47{ty 2�'Gl1,R'f14�Jk Tf�dsd�Y Urh,�,y�1J,V,VJI'�bP¢+1 I" II 19,¢eE�aaiwraa:�p,fa+wre�l�raas 4$ u ., ,. NOW trUr�v NnrM1n�+r�l�aga �n"n�all s,h �,NxiWbN'rn�NNl1�018 .Vaww�v�7�DA�r C�i�sa�urum V�ury�'�8�.�'; 15 Packet Pg. 2745 N.3.d 22. Performance Management Performance management is critical to optimizing the effectiveness of the Partnership Program. LL It involves key activities such as tracking, monitoring, reporting, and decision-making about the 0 CO progress and associated risks for the program. With a large staff at the Census Bureau headquarters and 1,501 partnership specialists in the regions, the Census Bureau must measure progress toward accomplishing its goals using a systematic and transparent approach. CO 0 But the Census Bureau faces a challenge in managing performance of its Partnership Program � due to the indirect relationship between partners and census response rates. Intuitively, it makes sense that relationships with trusted voices convey to the American public the importance of CO completing the decennial census would help increase response rates. But previous evaluations of :3 advertising and partnership efforts have found it difficult to attribute either of these IPC components as having an effect on response rates. Now,however, technological changes and new communication vehicles make it easier for staff to fine tune efforts to gauge effectiveness. For example, staff will use the CRM and other tools to document many of the data points below to determine if at least 50 percent of all national partners will have the capacity to reach one or more hard-to-count populations, by March 2020. See page 3 for more information on objectives. CL U) U) The Census Bureau will use the following criteria to help to determine effectiveness of the Partnership Program: cm • Governments and partners are aware and support the 2020 Census. cm r_ • Partnerships educate people about the 2020 Census to motivate self-response and encourage cooperation with enumerators. 0 • CPEP events and materials result in increased self-response rates. .� • Partnership events and activities scheduled in areas with concentrations of low response L result in increased response rates. • The number of people accessing Web site information increases as activities, messages, and partnership staff permeate local communities. CL • Web site visits and trends are tracked around the time when partnership community events occur. Q cm • Campaign codes are used to track partnership outreach campaigns, showing census Web site visits or the use of self-response links. • Leveraging partnerships in traditionally low response score areas. CCO O The Partnership Program will have internal measures to monitor staff work flow and other CO measures to track progress toward objectives. The following measures are examples of metrics w captured in the CRM that will be used to track the effectiveness: 0 • Number of committed SCCCs, CCCs, and Tribal Complete Count Committees. E • Number of organizations with partnership agreements (signed and verbal). • Number of organizations engaged by partnership staff. • Estimated monetary "value" of activities conducted by partners. 16 Packet Pg. 2746 N.3.d • Amount of space provided by partners on products (e.g., signage, advertising). • Number of partnership activities recorded in the CRM. U- 0 CO The following are potential methods that could be used to capture the metrics. The Census Bureau continues to refine appropriate measures as the Partnership Program matures before 2020. CO • Tracking of partners, partner events, number of attendees, and partner provided resources. CO • Using vanity URLs to track responses resulting from specific partnership materials. • Registering of partner IP addresses and Census Bureau mobile response program toolkit devices to monitor responses driven by partners and CPEP events. • Monitoring of response rates prior to and after events. • Partner organizations can use census campaign codes where a link directs people to the U) Census Bureau Web site electronically and tracks the number of respondents who click U) that link. cm 23. Sustainability Beyond 2020 cm The Census Bureau must continue to sustain its Partnership Program as part of achieving its r_ mission on a repeated basis by maintaining connections in an environment where businesses and governments work together to promote and support public services. To that end, the Census U) Bureau plans to enhance the evergreen Partnership Program to continue maintaining connections with companies and organizations throughout the decade. This holistic approach will be the cornerstone for transforming a Census Bureau culture to be inclusive of all partnership efforts enterprise wide for better efficiency. All 2020 Census partnership efforts will foster opportunities 2- to continue collaboration post census. cm cm CO CO 0 CO 17 Packet Pg. 2747 N.3.d APPENDIX A Acro"IInym Tf e g cripti©n,,,,,,,, AIAN American Indian and Alaska Native ACO Area Census Office C0 C Clerk CCC Complete Count Committee Census Bureau U.S. Census Bureau CPEP Community Partnership and Engagement Program CRM Customer Relations Management DOC Department of Commerce co FY Fiscal Year ICC Integrated Communications Campaign ICP Integrated Communications Program IP Internet Protocol IPC Integrated Partnership and Communications IPP Integrated Partnership Plan CL IPT Integrated Product Team LEP Limited English Proficiency LGBTQ Lesbian, Gay, Bisexual, Transgender and Questioning/Queer LUCA Local Update of Census Addressescm 40 NRFU Nonresponse Follow Up cm PC Partnership Coordinator PMP Partnership Marketing Program PS Partnership Specialist Q/QTR Quarter RO Regional Office SCCC State Complete Count Commission 0. TCCC Tribal Complete Count Committee VIS Visual Information Specialist cm 40 cm co co 0 co 18 Packet Pg. 2748 APPENDIX B Outreach Communication Strategies,Activities, and Tools Comparison Chart 0 U) 2010 CPEP Programme and Toots 2020 CPEP Prograin and 'cools .............................................................................................................................................................................................. American Indian and Alaska Native Ainefican. Indian and Alaska Native (AIAN) (AIAN,)Pro rain Program fie Counted Sites Mobile ]Responsel?rograrn U) Census on Campus/fligher Education Higher Education Program Pro rain (Regional implementation 0111y) U) 't ................................................................................................................................................................................................................................................. Census .111load ,rour No national events cornponents anticil)ated Complete Count Committees Complete Count Committees, 'rribal Complete Count Committees, and State Complete Count Committees o ngre s sio nal 0 utre am li Congressional Otitreacli U) Custoinizable Promotional Materials Custofnizable Promotional Materials :3 N[A Early Clffldliood Otitreacli Event'roolkits f,,vent ,rooikits C14 ................................................................................................................................................................................................................................................... Q C14 Faitli Based Counpunily Outreacli Faitli Based Cornintinity Otitreacli Field Om cal I Ll omens St PPP,Kt................................................................................................. Field Operatiof s S pport ...................................................................................................................................................................................................................................... 0 Foreign BornilhTnTfigrant Outreacli Foreign Born/Ili ni nigrant Otitreacli U) Language Support Langwige Support 11,esbian, Gay, flisexual,,rransgender& L,esbian, Gay, Bisexual, Transgender & CL Q ue s tio ning/Q ueer(l1L,G13,rQ) (regional Qtiestioning,/Qtieer (L,GBTQ) irnpleinentation) Media Media CL Non Englisli Proinotional Materials on Englisli Prornotional Materials Q C14 Paid Advertising in Non-Englis h Paid Adveitising in Non.4-7,ri.glisfi. Langwiges C14 a' g!!,nes W 0� Partner Contact.111.)atabase New contract and new r egad re i ne tits apply :3 ca Partner Suppqyt in-kind inaterials N/A U) co Partnersliip Portal Partnership b site z W Partnership Staffing Levels,included Partnersbip Staffing Levels do not include, 0 co partnership assistants paitnersfiip assistants Partne rs Iii p rrai ni ng Training will include Web based training E People Experiencing Homelessness Outreach Planning 111.)atabase LJpdated 1?1anning .1I.)atabasewitli interactive < inaps and rnore features (response Otitreacli Area Mapper. IROAM) .................................................................................................................................................................................................................................................. 19 1 Packet Pg. 2749 t Recruiting Support .................................................................................................................................................................................................................................................... III Regional 11hritiatives lRegional Initiatives 0 Regional Input into Media Buys Regional Input into Media Buys CO lResponse Rate Feedback lResponse lRate Feedback Limite(I social ine dia presence Expanded social media platforms U) 'rrusted Voices Program Trtisted Voices I?rograrn :3 U) N/A Veteran's Outreach .................................................................................................................................................................................................................................................. 2 010 Partners Iiip Staff 2 020 Partners Iiip Staff ......................................................................................................................................................................................................................................................................................................................................................................................................... Par tne rs hip Spe cialis ts-8 4 9 Partnerships Specialists-d 501 Partners WpAssistants 000 ?ar the rsliip Assistants 0 Partnership Coordinators-50 Partnersbip Coo rdinators-61 CL GrapWc Specialists ,12 Grapliic Specialists 6 Partnership Clerks-50 Partnersbip Clerks-63 C14 CD C14 2010 National Partners Wp Program 2020 National Partners Wp Program r_ .............................................................................................................................................................................................. .2 Prog�ai pecific Partnership Programs Emterp rise-wide, Partnership Program 0 U) Focus on quantity of partners Foctis on qtiality liigli impact partners and ClIgagernents Indiscriminate selection of partners Strategic engagement ofbigh--value, partners CL One by one en a em ent of e acli partners Getting intiltilAe partners in a morn togetlier E 4) via Census Soltitions Worksliops, Censtis Open Innovation L,ab/Censtis Accelerate CL Q Census prescribes to partners what to do Partners co-design. solutions together Cm Q Cm Partners siloed byindustry and sector Collaboration across silos W Focus on giveaways and physical products IF on. transformative messages and digital products Ca 11L,e s s programmatic involve me nt and Censtis program stipport via the accotint z integration manager pilot and more integration witli W L) Statistics in Scliools, SIDCs and CI[Cs, etc, Co 20 Packet Pg. 2750 N.3.d Appendix C: References Document Location `o .) ........i .......A ....,..,', ........ ..,e.,f ,,,,,,,, ,,,,,,,, ,,,,,,,,, ..,, .......h ,,,,.... ,,,...... ......., ,,,,,,,,, 2020 Census Operational http//www2.census.g2!/pro rains-surveys/decennial/2020/prograin- Plan management/planning-does/2020-caper-plan.pdf 2 Office of the Inspector httL://www.oig.doc.gov/OIGPublications/OIG-11-023-I.pdf ova General Report on the 2010 Census, 2010 Census Integrated https://www.census.gov/2010census/pdf/2010 Census ICP Regionalco � Communications Program Partnership Assessment.pdf Regional Partnership Assessment Report 2020 Census Integrated http://www2.census. 2v/prc� rams-surveys/decennial/2020/program® Partnership and management/memo-series/2020-memo-2016 17.pdf Communications Operation 2020 Design —Hard-to- TBD CL Count, Maryann Chapin (January 12, 2018) 2020 Census Integrated am- Communications Plan manaement/plannin -does/2020 integrated CC7M plan.pdf Q 2020 Census Complete httL://www.census.gov/content/dam/Census/newH22M/J2EesL Count Committee bits/2018/ccc-guide-d-I280.pdf 2020 Census TBD 0 Communications Research & Analytics Road Map Community Partnership and TBD CL Engagement Program 2- a® Partnerships:ANational TBD Approach CL 40 cm 40 cm co co 0 co 21 Packet Pg. 2751