Item E7 E.7
G BOARD OF COUNTY COMMISSIONERS
County of Monroe Mayor Sylvia Murphy,District 5
The Florida Keys l'U � � Mayor Pro Tern Danny Kolhage,District 1
�pw° Michelle Coldiron,District 2
Heather Carruthers,District 3
David Rice,District 4
County Commission Meeting
September 18, 2019
Agenda Item Number: E.7
Agenda Item Summary #6038
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296-1552
N/A
AGENDA ITEM WORDING: Approval of an Amendment to Extend Agreement with Mote
Marine Laboratory, Inc. for Mote's 9th Annual Ocean Fest Event to allow for payment of invoices
that require additional documentation.
ITEM BACKGROUND: Due to further documentation being required to process the
reimbursement request for this event, it has become necessary to amend the Agreement to extend the
expiration date to allow for submitting of the required documentation.
PREVIOUS RELEVANT BOCC ACTION: BOCC approved original Agreement at their meeting
of October 17, 2018
CONTRACT/AGREEMENT CHANGES:
Amendment to Extend Agreement
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Mote Amendment and Original Agreement
FINANCIAL IMPACT:
Effective Date: October 17, 2019
Expiration Date: September 30, 2019
Total Dollar Value of Contract: $10,000
Total Cost to County: No Cost to County
Current Year Portion: $10,000
Budgeted: Yes
Source of Funds: TDC
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E.7
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant:
County Match:
Insurance Required: Yes
Additional Details:
09/18/19 115-75360 - SPECIAL PROJECTS $10,000.00
REVIEWED BY:
Maxine Pacini Completed 09/03/2019 11:34 AM
Christine Limbert Completed 09/03/2019 12:28 PM
Budget and Finance Completed 09/03/2019 12:30 PM
Maria Slavik Completed 09/03/2019 1:01 PM
Kathy Peters Completed 09/03/2019 1:30 PM
Board of County Commissioners Pending 09/18/2019 9:00 AM
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E.7.a
AMENDMENT (1ST AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated the day of 2019, is
entered into by and between the Board of County Commissioners of Monroe County, a
political subdivision of the state of Florida (County), on behalf of the Tourist
Development Council, and Mote Marine Laboratory, Inc. (Event Contractor)
WHEREAS, there was an Agreement entered into on October 17, 2018 between
the parties, awarding $10,000 to Mote Marine Laboratory, Inc. for the Mote's 9t" Annual
Key West Ocean Fest (Event) in April 2019; and
WHEREAS, it has become necessary to revise the termination date of the
Agreement to September 30, 2019 to allow for payment of invoices that require
additional documentation; and
NOW, THEREFORE, in consideration of the mutual convents contained herein
the parties agree to the amended Agreement as follows:
1. Paragraph 4 of the Agreement shall be revised to read as follows: Invoicing:
Event Contractor agrees to submit all invoices and support documentation to the TDC 0
administrative office as required by the County's Finance Department rules and policies
no later than September 30, 2019. Event Contractor shall not be reimbursed nor
will Event Contractor's vendors be paid directly for any invoices received by the
TDC administrative office after September 30, 2019, and the County shall not be
obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received by the TDC administrative office on or
before this expiration date. To be eligible for reimbursement, the request for
reimbursement and supporting documents (checks, invoices, credit card statements, E
bank statements, etc.) must show that the items were paid for directly by the same
entity named on the contract with the County. For clarification on reimbursement, please
refer to the reimbursement packet provided to you upon execution of your fudging
agreement.
2. Paragraph 5 of the Agreement shall be revised to read as follows: 5. Expiration
of Agreement: This agreement expires on September 30, 2019 unless the date of the
event is amended upon approval of the District Advisory Committee (DAC) and TDC
Director and the County shall not be obligated to pay for any services provided by Event
Contractor under this agreement if documentation as noted above is not received on or
before this reimbursement deadline date.
3. Any references to the date of June 29, 2019 shall be revised to read September
30, 2019.
4. The remaining provisions of the Agreement dated October 17, 2018 shall remain
in full force and effect.
Amendment#1
Mote's Ocean Fest
ID#2231
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E.7.a
IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year
first above arittea°
(SEAL) Bayard of County Commissioners
Attest, Kevin I adok, Clerk of Monroe County
Deputy Clerk Mayor/Chairman
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MarineMote E
President
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Date: 3D111
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AND TWO WITNESSES
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Print Name Print Name
Date: Date
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MONROE COUNTY ATTORNEY
„ P ,O,AS T( NCO
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G id§TME LIMBER'-BARROWS
ASSISTArL ""�"A Y
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Amendment#1
Mate's Ocean Fest
ID#2231
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Destination Event Agreement
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Mote Marine Laboratory, Inc. (Event Contractor) on
this_L day of L% PLM[ 2018,
WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe County
Tourist Development Council (TDC), which has endorsed the recommendation, that certain monies be
allocated for promotion of an event by Event Contractors; and
WHEREAS, the DAC recommends allocation of funds for the Mote's 9th Annual Key West Ocean
Fest in April 2019.
NOW THEREFORE, in consideration of the mutual promises contained herein, the I'
parties agree as
follows:
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1. The County agrees to pay up to $10,000 (Ten Thousand Dollars — Monroe County Tourist E
Development Council (TDC) District I Funding Allocation) for Mote's 9th Annuall Key West Ocean Fest
in April 2019, from tourist development tax funds (see Exhibit C). Of this amount, no more than 10% or Z
$1,,000 of the total allocated funds shall be expended on advertising media costs attributable to in-county
placement. The general non-allocated section of an event budget shall not exceed 16% of the
total budget and may he utilized for u nforesden permissible expenditures and for those budget, E
lines that may require additional funds. No amendments shall be made to Exhibit C after we
approval of agreement. A list of Acceptable Event Marketing Expenses is attached to the <0
agreement as Exhibit A.
2. Scope of Services: The Event Contractor agrees to provide the County with an event as
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specified below:
a), A one (1) day ocean therned festival to include kids zone; arts and crafts vendors; and live 5
music E
3. Event Budget: Exhibit C attached hereto shall be reviewed and approved by the TDC E
Agencies of record.
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4. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation as
required by the County's Finance Department rules and policies no later than June 29, 2019 unless the
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date of the event is amended upon approval of the Advisory Committee and TDC Director. Event
Contractor shall not'be reimbursed nor will Event Contractor's vendors be paid'; directly for any invoices
received by the County after June 29, 2019 unless the date of the event is amended upon approval of <
the Advisory Committee and 'TDC Director, and the County shall not be obligated to, pay for any services
provided by Event Contractor under this agreement if documentation as noted above is not received on
or before this reimbursement deadline date. To be eligible for reimbursement, the request for
reimbursement and supporting documents (checks, invoices, credit card statements, bank statements,
etc.) must show that the items were paid for directly by the same entity named on the contract with the
County. For clarification on reimbursements, pillease refer to, the reimbursement packet provided to you
upon execution of your funding agreement.
Event Name: Key West Ocean Fest— Mote's 9th Annual
Destination Event: FY 2019
Contract ID#: 2231
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5. Expiration of Agreement: This agreement exp,'ures on June 29,2019: unless the date of the
event is amended upon approval of the District Advisory Committee (DAC) and TDC Director and the
County shall not be obligated to pay for any services provided by Event Contractor under this agreement
if documentation as noted above is not received on or before thin reimbursement deadline date.
6. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as, described in paragraph 2 — Scope of Services, and outlined in Exhibit C (Event Budget). All
advertisingi and public relations services o i r supervision of advertising and public relations will be
provided through the contracted agencies of the TDC and County.
7. _Accounting ands Records,: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
6. Modification: The event name, time & date of the event and Schedule of Activities may be
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amended upon written approval of the DAC and TDC Director. Any changes to said contract other than
stated above require approval by the DAC, TDC and the County.
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9. Reimbursement to County: Event Contractor shall reimburse County for any amount of 2
funds expended by County in connection with an event which does not occur as a result of any act or 20
omission by Event Contractor.
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10. Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms
or negligent performance of the agreement terms, by the Event Contractor.
11. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is 0
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the,
event doles not take place for, any reason, under control of Event Contractor except for those reasons in
paragraph 22, then Event Contractor agrees to refund to the County any amounts already paid to them
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under this, agreement, and relieve the County from any further payments.
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12. Claims and Venue: Event Contractor agrees to notify County immediately of any claims, <
suits or action made against the Event Contractor that is related to the activity under this agreement, and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to 0
this agreement. Any legal proceedings arisingi out of this agreement shall be in accordance with the laws
of the State of Florida in the 16th Judicial Circuit for Monroe County; venue shall be in Monroe County, E
Florida.
13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to,
indemnify and hold harmless and defend 1Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury and property damiagle (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees) which,
arise out of, in, connection with, or by reason of the services provided by Event Contractor, or other
activities and, funding associated with this agreement, except those losses or damages caused by the
negligent or wrongful at or omission of County or its agents,
Event Name: Key West Ocean Fest— Mote's 9th Annual
Destination Event: FY 2019
Contract ID#: 2231
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14. Non-Waiver of Immuniitw: Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the
participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
pool coverage shall not be deemed l a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the County be required.to contain any provision for waiver.
15. Permits: The (Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
16. Taxes: The County and TDC are exempt from Federal Excise and State of Florida sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State takes.
17W Finance Charges: The County and TDC shall not be responsible for any finance charges.
18. Relation of County/TDC:' It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent Event Contractor and that neither it nor its employees 0
shall, under any circumstances, be considered employees, servants or agents of the County and TDC
and the County and TDC shall at no time be Ilegally responsible for any negligence on the part of said
Event Contractor, its employees or agents, resulting in either bodily or personal injury or property
damage to any individual, firm or corporation.
19. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and (Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
20. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement„ or of any or all of its rights, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the OE
County.
21. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there
will ble no discrimination against any person, and it is'expressly understood that upon a determination by
a court of competent jurisdiction that .discrimination has occurred,. this Agreement automatically,
terminates without any further action on the part of any party, effective the date of the court order.
County or Event Contractor agree to comply with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VI
of the Civil Rights Act of 1964 (PL 88-352) whiich prohibits discrimination on the basis of race, color or
national origin; 2) Title IBC of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex, 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s, 794), which prohibits discrimination on the basis of handicaps;,4)
The Age Discrimination Act of 1975, as amended(42 U'SC ss. 6101-6107) which prohibits discrimination,
on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Alcoholism Prevention, Treatment and Rehabilitation Act of 197'0 (PL 91-616), as amended, relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; ) The, Public Health Service Act of 1912,
Event blame: Key West Ocean Fest— Mote's 9th Annual
Destination Event: FY 2419
Contract lD##: 2231
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ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol
and drug abuse patient records; 8), Title Hill of the Civil Rights Act of 1968 (42 USC s, et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990, (42 USC s. 1201 Note), as, maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article 11, which
prohibits discrimination on the basis of race, color,, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of,
this Agreement.
22, Force Maieure: The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in,part, the services due to the occurrence of any contingency beyond its control
or the control of any of its subcontractors or suppiliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
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drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply -0
of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised 5
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not E
constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must 2
furnish evidence of the causes of such delay or failure. County shall not play for any services or 20
activities, promloltioinall or otherwise, connected with an event produced after the dates) described in
paragraph 1 and Scope of Services. 0
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23. Governing Law/Venue: This agreement shall be governed by and construed in 20
accordance with the laws of the State of Florida applicable to contracts made and to be performed <
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida. 0
This, agreement shall not be subject to arbitration,
24. Securi!y Protection: The Event Contractor agrees to provide adequate security for the
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event. No TDC funds will be used for this purpose.
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25. Media Rights: The TDC shall have the right under this agreement to broadcast or <
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
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photographs, paid by the TDC and County, and, produced by the TDC agencies of record.
26. Logo: Logo Usage guidelines are attached to this agreement as Exhibit B. All 'ED
promotional literature and display advertising must display the "Key West — Close to Perfect -' Far From
Normal" logo/trademark (as per attached logo sample). This logo/trademark was adopted by the TDC
and County in April, 2010.
27. Severability: If any provision of this 'agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and.
each provision; of this agreement shall ble'valid and enforceable to the fullest extent permitted by law.
28. Authorily: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name of the persoinlentity or corporation
Event Name: Key West Ocean Fest — Mote's 9th Annual
Destination Event: FY 2019
Contract ID#., 2231
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as designated in its corporate charter, and b) they are empowered to act and execute the agreement for
the Event Contractor and c) this agreement has been approved by the Event Contractor's governing
board, as applicable to corporations or other appropriate authority.
29. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee!, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
310. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
,or services to a public entity, may not submit a bid on a contract with a public entity for the construction 5
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or repair of a public building or public work, may not submit bids on leases of real property to public 'a
,entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under 00
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a contract with any public entity, and may not transact business with any public entity in excess of the <
threshold amount provided in Section 287,017, for category two for a period of 36 months from the date 2
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of being placed on the convicted vendor list.
311. Laws and Regulations: Any and all services, materials and equiipment shall comply fully
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with all Local, State and Federal laws and regulations.
32. Termination of Agreement: County may terminate this agreement without cause by <@
providing written notice to Event Contractor, through its officer, agent or representative, no less than 0
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, written notice at least seven (7) days prior to, the effective 0
date of the termination. Notice is deemed received by, Event Contractor when hand dellivered, delivered
by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal
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or non-acceptance of delivery. 0
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33. Notice: Any notice required or permitted under this agreement shall be in writing;, and hand
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delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt. <
requested to thee following:
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For Grantee: Amy: Hemden 0
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Mote Marine Laboratory, Inc. E
1600 Ken Thompson Pkwy
Sarasota, FL 3423,6
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33,040
Event Name: Key West Ocean Fest— Mote's 9th Annual
Destination Event: FY 2019
Contract I'�D#: 2231
5
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And
Christine Limbe rt-Barrows, Asst, County Attorney
RO. Box 1026
Key West, FL 33041-1026
34. Miscellaneous, As used herein, the terms "contract" and "agreement" shall! be read
interchangeably,
35. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
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Event Name: Key West Ocean Fest— Mote's 9th Annual
Destination Event: IFY 2019
Contract 0M 2,231
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E.7.a
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Event Name. KeV West ocean Felt-Mates Sth Annual
Destination Event, FY 2019
Cdntract.ID#: 2231
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EXHIBIT A
Acceptable Event Marketing,Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated
line item'is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. There cannot be more than a 10% deviation from the approved line item'
budget. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, websitle links, pre roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go
to the event Website,. 'The TDC Logo must be placed on all print, TV, websites, social media promoted
posts, pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council)". No
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more than 10% of'the total allocated funds shall be expended on advertising media costs attributable to
in-county placement.
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Promotional Signs: Posters and banners, (hanging and displayed outdoors).
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Promotional Items: T-shirts and hats*. 2
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*Salles/Resale of TDC funded items:, Items funded, including creative and resulting work product, by
the BOCCITDC, in accordance with Florida Public Records Law, are owned by the BOCCITDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage/shipping. This is a .21
direct mail promotional brochiure/postcard/pamphle!t utilized for pre-event advertising, 0
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Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of ani.event
program showing scheduled activities and information on the event, as outlined in contract budget E
Public Relations MR): Print and electronic public relations materials for distribution to media, such as,
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but not limited to, press releases, public service announcements, photography and videography as <
approved by the public relations agency of record. Only permissible PR material produced by the TDC
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agency of record and/or a professional public relations agency shall be acceptable.
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In-House Production: In-house production of any permissible expenditure will not be considered for, E
reimbursement.
Event Marketing Reimbursement: TbC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization'
or the facil'ity.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name: Key,West Ocean Fest— IMote's 9th Annual
Destination Event: FY 2019
Contract ID#: 2231
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E�XHIBIT B
Log- olAcknowleftement Usage,Guidelines For District I Destination Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use.on all' printed material as listed under the Acceptable Event Marketing Expenses list
TV Jogol must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys 1& Key West" Out-of-County logo
Radio Advertising:, No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In-County Logo
The.logo, below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-cQ' unty print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
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banners (hanging andl displayed outdoors), and digital advertising on, websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
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Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic <
format (eps orjpg file), contact Danielle Salman or John Underwood: with Tinsley Advertising at 305-85,6- 0
6060. 0
The FloriddKeys
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Close:To Perfect-Fdr From Normal
MONROE COUNTY TOURIST DEVELOPMEM UNCIL
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Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-County newspapers and magazines, brochures, postcards, pamphlets, programs,
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posters, and digital advertising on websites, website links, -pre roll' video, social media promoted posts,
banners, mobile and email blasts, Radio commercials should include "Brought to you by The Monroe
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County Tourist Development Council". To seek approval,, clarification and/or logo,in electronic'format <
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(eps, or jpg file), contact Danielle Salman or John Underwood at Tinsley Advertising at 305-856-6060.
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2
T6 Floridd Keys
"Vest E
Keyr\
Close To Perfect-Far From Normal
Event Name: Key West Ocean Fest—Mote's 9th, Annual
Destination Event: FY 2019
Contract lD#: 2231
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EXHIBIT C
DESTINATION EVENT BUDGET- FISCAL YEAR 2019
Applicanit "i's advised prior to completing this budget to refer to Exhibit A of"true Sample
Contract showing the Allowable Marketing Expenses. This can be found oinlline at: .
http://www.mon-roecouinty-fl.gov/DocumentCenter/View/l 341 Q/Sam le-De tj nation-Eve,nt:6.g regiment
THERE WILL BE No AMENDMENTS To THIS BUDGET(EXHIBIT C)AFTER BOCC APPROVAL of AGREEMENT
Mote's 9th annual Key West Ocean Fe t
EVENT NAIVE �
MEDIA PLACEMENT & PRODUCTION COST: $110,000
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: �
DIRECT MAIL PROMOTIONS:
PROGRAMS �
PUBLIC RELATIONS:
*GENERAL NON-ALLOCATED:
TOTAL $10,000 �
*The General Non-Allocated line item should not exceed 1 h% of the total funding allocation, and may <
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above..
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special 3
event versus the regular prograimming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media, costs
attributable to in-county placement.
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