Item E4 E.4
G BOARD OF COUNTY COMMISSIONERS
County of Monroe Mayor Sylvia Murphy,District 5
The Florida Keys l'U � � Mayor Pro Tern Danny Kolhage,District 1
�pw° Michelle Coldiron,District 2
Heather Carruthers,District 3
David Rice,District 4
County Commission Meeting
September 18, 2019
Agenda Item Number: E.4
Agenda Item Summary #6019
BULK ITEM: Yes DEPARTMENT: Tourist Development Council
TIME APPROXIMATE: STAFF CONTACT: Ammie Machan (305) 296-1552
N/A
AGENDA ITEM WORDING: Approval of an Amendment to Agreement with Lower Keys
Chamber of Commerce, Inc. for the Underwater Music Festival to revise Exhibit C (Budget) of
Agreement due to a scriveners error which inadvertently placed funds within the incorrect category.
ITEM BACKGROUND: Due to an scriveners' error in which funds were placed within the
"Programs" category instead of the "Public Relations" category, it has become necessary to amend
the Agreement to correct the error.
PREVIOUS RELEVANT BOCC ACTION: BOCC approved original Agreement at their meeting
of October 16, 2018
CONTRACT/AGREEMENT CHANGES:
Amendment to Revise Agreement
STAFF RECOMMENDATION: Approval
DOCUMENTATION:
Underwater Music Festival Amendment and Original Agreement
FINANCIAL IMPACT:
Effective Date: October 17, 2018
Expiration Date: September 29, 2019
Total Dollar Value of Contract: $15,000
Total Cost to County: No Cost to County
Current Year Portion: $15,000
Budgeted: Yes
Source of Funds: TDC
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E.4
CPI:
Indirect Costs:
Estimated Ongoing Costs Not Included in above dollar amounts:
Revenue Producing: No If yes, amount:
Grant:
County Match:
Insurance Required: No
Additional Details:
09/18/19 115-75360 SPECIAL PROJECTS $15,000.00
09/18/19 118-78030 TDC SPECIAL EVENTS 118 $0.00
Total: $15,000.00
REVIEWED BY:
Maxine Pacini Completed 08/29/2019 3:49 PM
Christine Limbert Completed 08/30/2019 6:00 PM
Budget and Finance Completed 09/03/2019 9:01 AM
Maria Slavik Completed 09/03/2019 10:06 AM
Kathy Peters Completed 09/03/2019 11:20 AM
Board of County Commissioners Pending 09/18/2019 9:00 AM
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AMENDMENT (1ST AMENDMENT) TO AGREEMENT
THIS AMENDMENT to Agreement dated the day of 2019, is
entered into by and between the Board of County Commissioners of Monroe County, a
political subdivision of the state of Florida (County), on behalf of the Tourist
Development Council, and Lower Keys Chamber of Commerce, Inc. (Event Contractor)
WHEREAS, there was an Agreement entered into on October 17, 2018 between
the parties, awarding $15,000 to the Lower Keys Chamber of Commerce, Inc. for the
35t"Annual Underwater Music Festival (Event) in July 2019
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WHEREAS, it has become necessary to revise Exhibit C of the Agreement due to .2
an scrivenres error which inadvertently placed funds within the incorrect category, Exhibit
C is corrected; and
NOW, THEREFORE, in consideration of the mutual convents contained herein
the parties agree to the amended Agreement as follows:
1. Exhibit C of the Agreement shall be revised and attached hereto. E
2. The remaining provisions of the Agreement dated October 17, 2018 remain in full
force and effect.
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Amendment #1
Underwater Music Festival—35th Annual
ID#2214
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IN WITNESS WHEREOF, the parties have set their hands and seal on the day and year E
first above written.
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(SEAL) Board of County Commissioners
Attest, Kevin Madok, Clark of Monroe County
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Deputy Clerk Mayor/Chairman
Lower Keys Chamber of Commerce, Inc.
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PresidentMONROE COUNTY AITORNEY
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Underwater Music Festival-35"Annual
ID#2214
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IIREVISED EXHIBIT
DESTINATION EVENT BUDGET - FISCAL YEAR 20119
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TI,IBIRE WIL.L. E MI" NO AMENINWENTSO TII,fII IIIRJCIGET` 1°"MCC I�31 1 OVAL OF AGREEIWI11111141' Z
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85t" Annual Underwater Music Festival LL
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $10„600
PROMOTIONAL SIGNS: $1150
PROMOTIONAL ITEMS: $1,500 E
DIRECT MAIL PROMOTIIONS:
PROGRAMS
PUBLIC RELATIONS: $2„750 a
*GENERAL NON-ALLOCATED: �
TdTAL $"i 5, 00f E
u exceed 15%� of the total funding allocation, and may
"The General Non-Allocated Vine item should not
only be utilized for acceptable event marketing) expenses (see Exhibit A of application).
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Actual expenditures may deviate no more than 10% from the (budgeted line items noted above. .2
TDC, will only consider reimbursement of permissible marketing expenditures that highlight the special �
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in-county placement..
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Destination Event Alaree-ment
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Lower Keys Chamber of Commerce, Inc. (Event
Contractor) on this I 11v1 day of_0CbtXfn 2018.
WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe County E
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Tourist Development Council (TDC, which has endorsed the recommendation,, that certain monies be
allocated for promotion of an event by Event Contractors; and
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WHEREAS, the DAC recommends allocation of funds for the 36th Annual Underwater Music Festival
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in July 2019.
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NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree as .2
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follows:
1. The -County agrees to pay up to $16,0010 (Fifteen Thousand Dollars — Monroe County
Tourist Development Council (TDC) District 11 Funding Allocation) for 35t"l Annual Underwater Music
Festival in July 2019, from tourist development tax funds (see Exhibit C). Of this amount, no more
than 10% or $1,5010 of the total allocated funds shall be expended on advertising media costs
attributable to in-county placement. The general non-allocated section of an event budget shall not
exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures and 'ED
for those budget lines, that may require additional funds. No amendments shall be made to
Exhibit C after approval of agreement. A list of Acceptable Event Marketing Expenses is <
attached to the-agreement as Exhibit A.
2. Scopa of Services: The Event Contractor agrees to provide the County with an event as 0
specified below:
a) a two, (2) day event to include, evening reception and an underwater music festival at Loose Key 5
Reef E
3. Event Budget: Exhibit C attached hereto shall be reviewed and approved by the TDC
Agencies of record. E
4. Invoices: Event Contractor agrees to submit all invoices and supporting documentation as
required by the County's Finance Department rules and: policies no later than September 29, 2019 u)
unless the date of the event is amended: upon approval of the Advisory Committee and TDC Director. '2L
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Event Contractor shall not be reimbursed nor wiill Event Contractor's vendors be paid directly for any
invoices received by the County after September 29, 20,19 unless, the date of the event is amended
upon' approval of the Advisory Committee and TDC Director, and the County shall not be obligated to
play for any services provided by Event Contractor under this agreement if documentation as noted
above is not received on or before this reimbursement deadline date. To be eligible for reimblursement,
the request for reimbursement and supporting documents (checks, involices, credit card statements, , :S
bank statements, etc,) must show that the items were paid for directly by the same 'entity named on the
contract with, the County. For clarification on reimbursements, please refer to the reimbursement packet
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provided to you upon execution of your funding agreement.
Event Name: Underwater Music Festival—35th Annual
Destination Event: FY 2019
Contract ID#, 2214
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5. Expiration of Agreement: This agreement expires on September 2,9, 2019 unless the date
of the event is amended upon approval of the District Advisory Committee (DAC) and TDC Director and
the County shall not be obligated to pay for any services.provided by Event Contractor under this
agreement if documentation as noted above is not received on or before this reimbursement deadline
date.
6. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in paragraph 2 — Scope of Services, and outlined in Exhibit C (Event Budget). API EO
advertising and public relations services or supervision of advertising and public relations will be
provided through the contracted agencies of the TDC and County. E
7. Accounting and Records: Event Contractor shall maintain records pursuant to generally Z
accepted accounting principles for four (4) years after the event and shial!l permit County and its agents
and employees access to said records at reasonable times.
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8. Modification: The, event name, time & date of the event and' Schedule of Activities may be 2
amended upon written approval of the DAC and TDC Director. Any changes to said contract other than
stated above require approval by the DAC, TDC and the County.
9. Reimbursement to County: Event Contractor shall reimburse County for any amount of,
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funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
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10. Breach and Penalties, The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to <
terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
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11. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor except for those reasons in
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paragraph 22, then Event Contractor agrees to refund to the County any amounts already paid to them
under this agreement, and relieve the County from any further payments.
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12. Claims and Venue: Event Contractor agrees to notify County immediately of any claims,
suits or action made against the Event Contractor that is related to the activity under this agreement, and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to UT
this, agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws .2
of the State of Florida in the 16th Judicial
Circuit for Monroe County;, venue shall be in Monroe County,
Florida.
13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including 2
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury and property damage (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees) which E
arise out of, in connection with, or by reason of the services provided by Event Contractor, or other
Event Name: Underwater IMus,ic Festival — 35th Annual
Destination Event: FY 2019
Contract ID#: 2214
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activities and funding associated with this agreement, except those losses or damages caused by the
negligent or wrongful at or omission of County or its agents.
14. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the
participation of the Event Contractor and the County in this Agreement and the acquiisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any'
contract entered into by the County be required to contain any provision for waiver.
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15. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
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appropriate business taxes.
16. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. U_
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17. Finance Charges: The County and TDC shall not be responsible for any finance charges.
18. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent Event Contractor and that neither it nor its employees
shall, under any circumstances, be considered employees, servants or agents of the County and TDC
and the County and TDC shall at no time be legally responsible for any negligence on the part of said
Event Contractor, its employees or agents, resulting in either bodily or personal injury or property
damage to any individual, firm or corporation. E
19, Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code, The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest whiich may conflict with the interest of the County and
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TDC.
20, Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its rights, title or interest therein, or his or its power to E
execute such agreement to any person, company or corporation without prior written consent of the
County. E
21, Comoliance with Laws - Nond iscrim i nation: County and Event Contractor agree that there Z
will be no discrimination against any person, and it is expressly understood that upon a determination by 00
a court of competent jurisdiction that discrimination has occurred, this Agreement automatically U_
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terminates without any further action on the part of any party, effective the date of the court order. 2
County or Event Contractor agree to compily with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VI
of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation :S
Act of 1973, as amended (20 USG s. 794), which prohibits discrimination on the basis of handicaps; 4)
The Age Discrimination Act of 1975, as amended (42 USC ss. 61,01-6107) which prohibits discrimination
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on the basis of age; 5) 'The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Event Name: Underwater Music Festival — 35th Annual
Destination Event: FY 2019
Contract ID : 2214
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Alcoholism Prevention., Treatment and. Rehabilitation Act of 1970. (PL 91-616), as amended„ relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912,,
ss. 523 and 527 (42 USC ss: 690dd-3 and 290ee-3), as amendedl, relating to confidentiality of alcohol
and drug abuse patient records; 5) Title Vill of the Civil Rights Act of 1968 (42 USC s. et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing;. 9) The Americans with
Disabilities Act of 1990 (42 LISC s. 1201 Note), as maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article Il, which
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual OE
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, OE
this Agreement.
22. Force Majeure: The Event Contractor shall not be liable for delay in performance or failure O
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control OL
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidermic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority,jurisdictional action, or insufficient supply
of fuel, electricity, or materials or supplies, or technical failure Where the Event Contractor.has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the agreement. Upon demand of.TDC or County, the Event Contractor must
furnish r evidence of the causes of such delay,or failure. County shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s) described in E
paragraph 1 and Scope of Services.
23.accordance Governing Iaws of the Law/Venue: This agreement shall be governed by and construed in State of Florida applicable to contracts made and to be performed .21
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree than venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida.
Theis agreement shall not be subject to arbitration.
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24. Securi!y Protection: The. Event Contractor agrees to provide adequate security for the r-
event. 'No TDC funds will be used for this purpose.
25, Media Rights: The TDC shalll have the. right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still �
photographs, paid by the TDC and County, and produced by the TDC agencies of record. 2
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26. Lggo: (Loge Usage guidelines are attached to this agreement as Exhibit B. All
promotional literature and display advertising must display the "Key Vilest— Close to Perfect - Far From
Normal" logo/trademark (pis per attached loge samiple). This logo/trademark was adopted by the TDC �
and! County in April, 2010.
2 . Severablility: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
Event Name. Underwater Music Festival — 35th Annual
Destination Event: FY 2019
Contract ID#: 2214
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28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name of the person/entity or corporation
as designated in its corporate charter, and b) they are empowered to act and execute the agreement for
the Event Contractor and c) this agreement has been approved by the Event Contractor's governing
board, as applicable to corporations or other appropriate authority.
29. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of OE
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10- "S
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement OE
without liability and may also, at its discretion, deduct from the agreement or purchase price, or <
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee, U)
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30. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids, on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under
a contract with any pubili:c entity, and may not transact business with any public entity in excess of the
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threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
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31. Laws andRegulations: Any and all services, material's and equipment shall comply fully
with all Local, State and Federal laws and regulations.
32. Termination of A regiment; County
-q may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than 0
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, written notice at least seven (7) days prior to the effective
date of the termination, Notice is deemed received by Event Contractor when hand delivered, delivered
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by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal '0
or non-acceptance of delivery.
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33. Notice: Any notice required or permitted under this agreement shall be in writing and hand m>
delivered, emailed or mailed, postage prepaid, to the other party by certified maid, returned receipt
requested to the following:
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For Grantee: Dave Turner
Lower Keys Chamber of Commerce, Inc.
31020 Overseas Highway
Big Pine Key, FL 33043
For Grantor- Maxine Pacini M
Monroe County Tourist Development Council
1201 White Street, Suite 102 E
Key West, FL 33040
Event Name: Underwater Music Festival — 35th Annual
Destination Event: FY 2019
Contract I'D#: 2214
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And
Christine Limbert-Barrows, Asst, County Attorney
P.C. Box 10,26
Key West, FL 330 41-1026
34. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably. 0
35. Entire Agreement: The parties agree that the agreement above constitutes the entire �
agreement between the County and Event Contractor,
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Event Name: Underwater Music Festival)— 35th Annual
Destination,.Event: F"Y 2019
Contract lm : 221,4
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hDESB HEREOF, the, parties hereto have executed this agreement the day and year first above
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Board of County Commissioners
tx} evin Madok Clerk of Monroe County
Deputy Clerk Ma y � --
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Lower Keys Chamber of Commerce, Inc. � � Y �, �
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Gate: Date:
MONRO,E COUNTY ATTORNEY
CHRIS LIMBERT-BARROWS
ASSISTANT C UNTY AT70RNE`,r �
DATE: IL /
Event Marne: Underwater Music Festival—35th Annual
Destination Event: FY 2919
Contract lD# 2214
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EXHIBIT A
Acceptable Event Markefin-gi Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated
line, item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. There cannot be more than a 10% deviation from the approved line item �a
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budget. The following are the only acceptable expenses: E
Media Placement &Production Costs: Newspapers and magazines (inserts will also be considered) 'ED
radio and TV. The TDC will pay for the following digital advertising on websites, website links' pre roll <
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go z
to the event website. The TDC Logo must be placed on all print, TV, webisites, social media promoted
posts, pre roll video, banners and email blasts,. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No
more than, 10% of the total allocated funds shall, be expended on advertising media costs attributable to
in-county placement,.
Promotional S!gns,: Posters and banners (hanging and displayed outdoors),
Promotional Items: T-shirts and hats*.
E*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including post�agie/shipiping. This is a
direct mail promotional brochure/postcard,/pamphliet utilized for pre-event advertising, 0
Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined: in contract budget.
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Public Relations (PR I: Print and electronic public relations materials for distribution to media, such as,
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but not limited to, press releases, public service announcements, photography and videography as <
approved by the public relations agency of record. Only permissible PR material produced by the TDC 1�
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agency of record and/or a professional puibilic relations agency shall be acceptable.
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In-House Production: In-house production of any permissible expenditure will not be considered for .2
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reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budaets,: No amendments to the line item budgets will be permitted after a
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the contract has been reviewed and approved. E
Event Name: Underwater Music Festival — 35th Annual
Destination Event: FY 20!19
Contract I'D#: 2214
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EXHIBIT IS
Loggo/Acknowledgement Usage Guidelines For District 11 Destination Events
Color ads four(4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high, resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: . logo must appear at the conclusion of commercial
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Hats and t-shirts: must carry the "Big Pine and Florida's Lower Keys" Out-of-County logo
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Radio Advertising: No logo is required. All radio announcements must, say"Brought to you by the <
Monroe County Tourist Development Council" �
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In-County Logo 0
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The logo below indicating the "Monroe County Tourist Development Council" designation is to be uitiilized .2
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, (programs, posters, 2
banners (hanging and displayed outdoors), and digiital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg; file), contact Danielle Salman, or John Underwood with Tinsley Advertising at 305-856-
6060.
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BigvineKey
dnd F10Fidd'sLower Keys
MONKOE COUNTY TOURIST DEVELOPMENT COUNCIL
Cut-of-County Logo
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The logo below that doles NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll vide' o, social media promoted posts,
banners, mobile and email blasts. Radlio commercials should include "Brought to you by The Monroe E
County Tourist Development Council". To seek approv,all, clarification and/or, logo in electronic format 5
(eps or jpg file), contact Danielle Salman or John Underwood at Tinsley Advertising at 3051-856-60,60, E
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Event Name: Underwater Music Festival — 35th Annual
Destination Event: FY 21019
Contract [D#: 2214
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EX1411BIT C
DESTINATION EVENT BUDGET -'FISCAL YEAR 2019
Applicant.is advised prior to .completing this budget to refer to Exhibit. A of the Sample �
Contract showing the Allowable Marketing Expenses. This can be found online at:
htt ://wvwww.monroecolunt -fl'. ov/DocumentCenterNievw/13418/Sam le-Destination-Event-A reement 00
THERE WILL BE NO AMENDMENTS TO THIIS BUDGET(EXHIBIT C)AFTER BOCC APPROVAL 4F AGREEMENT z
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35 Annual Underwater Music Festival _
EVENT NAME U)
MEDIA PLACEMENT& PRODUCTION COST: $101,600
PROMOTIONAL SIGNS: $150, M
PROMOTIONAL ITEMS: $1,500
DIRECT MAIL PROMOTIONS:
PROGRAMS $,2,750
PUBLIC RELATIONS:
*GENERAL NON-ALLOCATED:
TOTAL $15,000 �
*The General Non-Allocated (line iterh should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
U)
Actual expenditures may deviate no more than 10% from the budgeted line items noted above. _
2
U)
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business„ organization or the facility.
The County shall ,pay no more than 10% of the total allocated funds on advertising media, casts �
attributable to in-county placement.
Packet Pg. 1355