FY2020 10/16/2019 0,0 COURr
op5°�7°' .% Kevin Madok, CPA
`�'1��A•': Clerk of the Circuit Court& Comptroller—Monroe County, Florida
30,t,••., 4
ROfi Co��•
DATE: October 23, 2019
TO: Ammie Machan, Administrative Assistant
Tourist Development Council
FROM: 41:
Pamela G. Hancoc ?I1.C.
SUBJECT: October 16th BOCC Meeting
Attached are electronic copies of the following items for your handling:
Fl Board granted approval and authorized execution of the Fishing Umbrella Event
Agreements for Fiscal Year 2020, totaling$301,000.00, as follows: Loren Rea, Cuda Bowl Fishing
Tournament, in the amount of$5,000.00; Loren Rea, Del Brown Permit Tournament, in the
amount of$4,000.00; KeyWest Fishing Tournament, Inc., KeyWest Fishing Tournament, in the
amount of$35,000.00; Meat Mayhem, Inc., KeyWest Kingfish Mayhem, in the amount of
$30,000.00; KeyWest Marlin Tournament, Inc., KeyWest Marlin Tournament, in the amount of
$50,000.00; KeyWest and the Lower Keys Fishing Guides Association, Inc., March Merkin
Invitational Fishing Tournament, in the amount of$5,000.00; Lower Keys Chamber of
Commerce, Inc., 27th Annual Lower Keys Chamber of Commerce Dolphin Tournament, in the
amount of$20,000.00; KeyWest and the Lower Keys Fishing Guides Association, Inc., Sugarloaf
Showdown, in the amount of$5,000.00; Marathon Offshore Bull& Cow Dolphin Tournament,
Inc., Marathon Offshore Bull& Cow Dolphin Tournament, in the amount of$42,000.00; David
Breznicky,Tarponian Tournament, in the amount of$3,000.00; NWCL LLC, 7th Annual
Cheeca Lodge All American Backcountry Tournament, in the amount of$5,000.00; Herman
Lucerne Memorial Foundation, Inc., Herman Lucerne Memorial Backcountry Fishing
Championship, in the amount of$5,000.00; Herman Lucerne Memorial Foundation, Inc.,
Herman Lucerne Memorial Tarpon Cup, in the amount of$3,000.00; Kellie Trotta, Islamorada
All Tackle Bonefish and Permit Championship, in the amount of$3,000.00; Islamorada
Charterboat Association, Inc., Islamorada Sailfish Tournament, in the amount of$20,000.00;
Metro Media Marketing, Inc. d/b/a Ladies, Let's Go Fishing, Ladies Lets go Fishing Fishing Fever
or LLGF Fishing Fever, in the amount of$4,000.00; Metro Media Marketing, Inc. d.b.a Ladies,
Let's Go Fishing, Ladies Lets go Fishing Screamin' Reels LLGF Screamin' Reels, in the amount of
$5,000.00; Nick Sheahan Scholarship Fund, Inc., Nick Sheahan Dolphin Rodeo, in the amount of
$22,000.00; Skipper's Dolphin LLC, Skippers Dolphin Tournament, in tie amount of
$20,000.00; and Rotary Club of Key Largo Charitable Events, Inc.,Take Stock in Children
Backcountry Challenge, in the amount of$15,000.00.
Should you have any questions, please feel free to contact me at (305) 292-3550.
cc: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY PK/ROTH BUILDING
500 Whitehead Street 3117 Overseas Highway 88820 Overseas Highway 50 High Point Road
Key West,Florida 33040 Marathon,Florida 33050 Plantation Key,Florida 33070 Plantation Key,Florida 33070
305-294-4641 305-289-6027 305-852-7145 305-852-7145
FISHING EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Herman Lucerne Memorial Foundation, Inc. (Event
Contractor) on this Itp-M day of avb ber , 2019.
WHEREAS, Florida Keys Fishing Tournaments, Inc. (Fishing Umbrella), the umbrella organization
under contract with the County, has recommended to the Monroe County Tourist Development Council
(TDC), which has endorsed the recommendation, that certain monies be allocated for promotion of an
event by Event Contractor; and
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduct
the event; and
WHEREAS, the Umbrella organization recommends allocation of funds for the Herman Lucerne
Memorial Tarpon Cup (Event) on April - May 2020.
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agree
as follows:
1. Amount: County shall pay a sum not to exceed $3,000 (THREE THOUSAND DOLLARS —
TDC District IV Funding Allocation) effective October 16, 2019 for promotion and related expenditures,
as described in the event budget, attached hereto as Exhibit D, for production of the Event. Of this
amount, at least 30% or $900 of the total allocated funds must be placed in advertising and
production cost line item and be attributable to out of county placement. No amendments shall
be made to the Budget as set forth in Exhibit D after approval of contract. Payment will be made
only after Event Contractor submits invoices and supporting documentation acceptable to the County's
Finance Department. The advertising and promotion budget using County funding may be altered as to
the individual line items, or components, within 10% of the amount stated for that item or component,
without increasing the total dollar amount and without requiring a written amendment to this agreement.
The general non-allocated section of an Umbrella event budget shall not exceed 15% of the total budget
and may be utilized for unforeseen permissible expenditures and for those budget lines that may require
additional funds. Monroe County's performance and obligation to pay under this agreement is contingent
upon an annual appropriation by the Board of County Commissioners.
In a situation where the Event has to be postponed due to a named storm or hurricane for which
the County orders a visitor and/or resident evacuation order, the Event Contractor shall have thirty (30)
days to provide to Florida Keys Fishing Tournaments, Inc. notice of a new date for the Event, and shall
produce the re-scheduled Event within ninety (90) days of the original date of Event. The rescheduled
date shall be authorized, in writing, by the Florida Keys Fishing Tournaments, Inc. and forwarded to the
TDC administrative office for approval by the TDC Director. If the Event Contractor is unable to
reschedule the Event, the Event Contractor shall provide proof of the cancellation being caused by a
named storm or hurricane, and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the County
orders a visitor and/or resident evacuation order, the County shall pay for promotion or related
expenditures of any combination of invoices for the original event date, and/or the rescheduled date up to
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
1
•
the amount, but not to exceed the amount of funds allocated as described in the budget, attached hereto
as Exhibit D.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relations
services or supervision of advertising and public relations will be provided through the contracted
agencies of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation as
required by the County's Finance Department rules and policies no later than July 30, 2020unless the
date of the event is amended upon written approval of the Fishing Umbrella and TDC Director. Event
Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices
received by the County after July 30, 2020 unless the date of the event is amended upon written
approval of the Fishing Umbrella and TDC Director, and the County shall not be obligated to pay for any
services provided by Event Contractor under this agreement if documentation as noted above is not
received on or before this reimbursement deadline date. To be eligible for reimbursement, the request
for reimbursement and supporting documents (checks, invoices, credit card statements, bank
statements, etc.) must show that the items were paid for directly by the same entity named on the
agreement with the County. For clarification on reimbursements, please refer to the reimbursement
packet provided to you upon execution of your funding agreement.
4. Expiration of Agreement: This agreement expires July 30, 2020 and the County shall not
be obligated to pay for any services provided by Event Contractor under this agreement if documentation
as noted above is not received on or before this reimbursement deadline date, unless the date of the
event is amended upon written approval_of the Fishing Umbrella and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury, and property damage (including property
owned by Monroe County) and any other losses, damages, and expenses (including attorney's fees)
which arise out of, in connection with, or by reason of the services provided by Event Contractor, or
other activities and funding associated with this agreement, except those losses or damages caused by
the negligent or wrongful act or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes,
the participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
2
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits or action made against the Event Contractor that is related to the activity under this agreement and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to this
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of
the State of Florida in the 16th Judicial Circuit for Monroe County; venue shall be in Monroe County,
Florida.
11. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing LawNenue: This agreement shall be governed by and construed in accordance
with the laws of the State of Florida applicable to contracts made and to be performed entirely in the
State. In the event that any cause of action or administrative proceeding is instituted for the enforcement
or interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the
appropriate court or before the appropriate administrative body in Monroe County, Florida. This
agreement shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
14. Termination of Agreement: County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than sixty
(60) days prior to the event and may terminate for breach upon providing to Event Contractor, through its
officer, agent or representative, written notice at least seven (7) days prior to the effective date of the
termination. Notice is deemed received by Event Contractor when hand delivered, delivered by national
courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-
acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
3
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this contract as Exhibit B. All
promotional literature and display advertising must display the "Florida Keys & Key West Come As You
Are" logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted by
the TDC and County in April, 2010.
In-County Logo: The logo that includes the "Monroe County Tourist Development Council" designation
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets,
programs, posters, banners (hanging and displayed outdoors) and digital advertising on websites,
website links, pre roll video, banners, mobile and email blasts. Radio commercials should include
"Brought to you by The Monroe County Tourist Development Council". To seek approval, clarification
and/or logo in electronic format (eps or jpg file), contact Michelle Tannebaum or John Underwood with
Tinsley Advertising at 305-856-6060.
Out-of-County Logo: The logo that does NOT include the "Monroe County Tourist Development
Council" designation is to be utilized in out-of-county newspapers and magazines, brochures, postcards,
pamphlets, programs, posters and digital advertising on websites, website links, pre roll video, social
media promoted posts, banners, mobile and email blasts. Radio commercials should include "Brought to
you by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in
electronic format (eps or jpg file), contact Michelle Tannebaum or John Underwood at Tinsley Advertising
at 305-856-6060.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the
County.
19. Modification: The event name, time & date of the event and Schedule of Activities may be
amended upon written approval of the Advisory Committee and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory Committee, TDC and the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor, then Event Contractor
agrees to refund to the County any amounts already paid to them under this agreement and relieve the
County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. .
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
4
23. Finance Charges: The County and TDC will not be responsible for any finance charges.
24. Relation of Countv/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County and
TDC shall at no time be legally responsible for any negligence on the part of said Event Contractor, its
employees or agents, resulting in either bodily or personal injury or property damage to any individual,
firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there
will be no discrimination against any person, and it is expressly understood that upon a determination by
a court of competent jurisdiction that discrimination has occurred, this Agreement automatically
terminates without any further action on the part of any party, effective the date of the court order.
County or Event Contractor agree to comply with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VII
of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4)
The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discrimination
on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912,
ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol
and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC s. et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, which
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of, this
Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name of the person or corporation as
designated in its corporate charter, and b) they are empowered to act and execute the agreement for the
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
5
Event Contractor and c) this agreement has been approved by the Event Contractor's governing board,
as applicable to corporations or other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
30. Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
31. Notice: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Grantee: Kellie Trotta
Herman Lucerne Memorial Foundation, Inc.
P.O. Box 1260
Tavernier, FL 33070
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
32. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
6
IN,,<r ,, .'7- y, F, the parties hereto have executed this agreement the day and year first above
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--�q r:OAa'%/1 Board of County Commissioners
, Madok, Clerk of Monroe County
-,11.57e4
Deputy lerk Mayor/Chai an
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Herman Luce emorial Foundation, Inc.
B =o r c� rn
Pres' ent m
Print Name -,Y...-,
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Date: . -lit( / --,1
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AND TWO WITNESSES
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(1) (2) 1� 1f
Print Name: C�d Sir ,?�', I,\ Print Name:&l(C P ika-*r____
Date: 71 III lcl Date: / // ^�C�/
MONROE COUNTY ATTORNEY
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CHRISTINE LIMBERT-BARROWS
ASSISTANT COUNTY TTORNEy
DATE: _faif i9
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
7
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing Umbrella events funding category, the allocation received by the event contractor must be
spent on the list of items that have been approved. Only the TDC expenses listed below may be included in the
proposed budget. . At least 30% of total funding allocation must be placed within the Media Placement and
Production Cost line item to be utilized as Out of County advertising. The following are the only acceptable
expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered), radio and
TV. The TDC will pay for the following digital advertising on websites, website links, pre roll video, banners,
mobile, social media promoted posts, and email blasts digital advertising links may go to the event website. The
TDC Logo must be placed on all print, TV, websites, pre roll video, social media promoted posts, banners and
email blasts. Radio advertising does not require the logo but all radio announcements must say "Brought to you by
the Monroe County Tourist Development Council". No payment will be made for development or operations
(hosting) of websites. At least 30% of total funding allocation must be placed within the Media Placement and
Production Cost line item and shall be expended on advertising media cost attributable to out of county
placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*, trophies (Fishing Tournaments Only).
*Sales/Resale of TDC funded items: Items funded by the BOCC/TDC, including creative and resulting work
product, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not be
sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage and shipping. This is a direct
mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) for the cost of production or printing of an event program
showing scheduled activities and information on the event as outlined in contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as, but not
limited to, press releases, public service announcements, photography and videography as approved by the
public relations agency of record. Only permissible PR material produced by the TDC agency of record and/or a
professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculptures
(fiberglass, metal, glass &wood) and framed certificates shall constitute a trophy. All such trophies must include
the appropriate information as outlined in the policies (tournament name, date (year), and location). For trophy
reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winners
of the event, and a notarized list of the plates and/or glass etching from the engraving company.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after the contract
has been reviewed and approved.
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
8
•
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Michelle Tannebaum or John Underwood with Tinsley Advertising at 305-
856-6060.
The
Florida Keys
&KeyWest
come as you are®
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format
(eps or jpg file), contact Michelle Tannebaum or John Underwood at Tinsley Advertising at 305-856-
6060.
The
Florida Keys
&KeyVest
come as you are®
Event Name: Herman Lucerne Memorial Tarpon Cup
Fishing Umbrella Funding FY 2020
Contract ID#: 2308
9
• EXHIBIT-C :'
SCHEDULE ff EVENTS
This will become_part of your ap a roved contract. -
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2020
r _
Herman Lucerne Tarpon Cup
PRINT OFFICIAL TOURNAMENT NAME
DAY 1 : AM LINES IN WATER
• PM LINES OUT OF WATER
5:30:7:30 PM EVENING EVENT/ CAPTAINS MEETING
• PM WEIGH-IN OVER
• PM OTHER EVENT:
DAY 2 6:30 AM LINES IN WATER
3:00 PM LINES OUT WATER
4:00:5:30 PM EVENING EVENT/LINES OUT PARTY
5:00 PM WEIGH-IN OVER
• PM OTHER EVENT:
DAY 3 6:30 AM LINES IN WATER
3:00 PM LINES OUT WATER
4:00:5:30 PM EVENING EVENT/LINES OUT PARTY
5:00 PM WEIGH-IN OVER
•PM OTHER EVENT:
DAY 4 6:30 AM LINES IN WATER
3:00 PM LINES OUT WATER
5:30-7:30 PM EVENING EVENT/ AWARDS BANQUET
5:00 PM WEIGH-IN OVER
• PM OTHER EVENT:
EXHIBIT D
FISHING UMBRELLA EVENT BUDGET - FISCAL YEAR 2020
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO
THE FUNDING APPLICATION SHOWING THE ALLOWABLE MARKETING
EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT D) AFTER BOCC
APPROVAL OF AGREEMENT
Herman Lucerne Memorial Tarpon Cup
OFFICIAL TOURNAMENT NAME
*MEDIA PLACEMENT & PRODUCTION COST: $900
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $1,200_
DIRECT MAIL PROMOTIONS:
PROGRAMS:
PUBLIC RELATIONS:
**TROPHIES: $900
***GENERAL NON-ALLOCATED:
TOTAL $3,000
* At least 30% of total funding allocation must be placed in the Media Placement &
Production Cost line item and be utilized for out of County advertising (FKFT„/1I1
**Tournaments may not place more than 30% of their total funding allocation in the
Trophy line item, except when special approval from FKFT, Inc. Board of Directors has
been received.
***The General Non-Allocated line item: should not exceed 15% of the total funding
allocation, and may only be utilized for acceptable event marketing expenses (see
Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted
above.