FY2020 10/16/2019 ;.S COURTa 0 lit
00 Kevin Madok, CPA
i O
•.�r Clerk of the Circuit Court&Comptroller—Monroe County, Florida
DATE: November 6, 2019
TO: Ammie Machan,Administrative Assistant
Tourist Development Council
FROM: Pamela G. Hanc•(�(1.C.
SUBJECT: October 16"BOCC //Meeting
Attached are electronic copies of the following items for your handling:
F19 District I Destination Event Funding Agreements, as follows: Conch Republic
Independence Celebration, LLC, Conch Republic Independence Celebration 2020, in the amount
of$35,000.00; Florida Keys Community College and the letters "FKCC", FKCC Swim Around
Key West, Open Water Swims, Swim Meets, in the amount of$10,000.00; Monroe County
Commercial Fisherman, Inc., 15th Annual Florida Keys Seafood Festival, in the amount of
$17,000.00; Hemingway Sunset Run&Paddleboard Race, LLC, Hemingway Sunset 5k and
Paddleboard Race, in the amount of$17,000.00; International Women's Flag Football
Association, Inc., Kelly McGillis Classic, in the amount of$17,000.00; Key Lime Kings, Inc., Key
Lime Festival, in the amount of$17,000.00; Sunrise Rotary Foundation of Key West, Inc., Key
West Brewfest, in the amount of$25,000.00; Key West Film Festival Corporation, Key West Film
Festival, in the amount of$25,000.00; Dolce Events, LLC, Key West Food and Wine Festival, in
the amount of$35,000.00;The Lodging Association of the Florida Keys&Key West, Inc., Key
West Holiday Fest, in the amount of$50,000.00; Mote Marine Laboratory, Inc., 10th Annual Key
West Ocean Fest, in the amount of$10,000.00; Key West Business Guild, Inc., Key West Pride
2020, in the amount of$50,000.00; MultiRace LLC, Key West Triathlon (TRIKW), in the
amount of$25,000.00; Key West Police Athletic League, Inc., Mango Fest of Key West, in the
amount of$10,000.00; MZF Mile Zero Fights, L.L.C., Mile Zero Fights, in the amount of
$10,000.00; Bourbon Street Pub, Inc., New Year's Eve Shoe Drop, in the amount of$25,000.00;
Key West Track&Field Club, Inc., Pole Vault in Paradise, in the amount of$10,000.00; Key
West Business Guild, Inc.,Tropical Heat 2020, in the amount of$25,000.00; and Key West
Business Guild, Inc.,Womenfest 2020, in the amount of$35,000.00.
F20 District I Turnkey Events, as follows: Key West Tourist Development Association,
Inc., Fantasy Fest, in the amount of$150,000.00; Bauer Restaurant, Inc., Key West Songwriters
Festival, in the amount of$150,000.00; and Race World Offshore, LLC, RWO Offshore World
Championships, in the amount of$150,000.00.
F21 District II Destination Events, as follows: Lower Keys Chamber of Commerce, Inc.,
16th Annual Lower Keys Chamber of Commerce Nautical Expo, in the amount of$7,500.00; Phil
Peterson Charities, Inc., 47th Annual Phil Peterson's Florida Keys Poker Run, in the amount of
$10,000.00; I Love Stock Island Inc., Stock Island Seafood Celebration, in the amount of
$15,000.00; and Lower Keys Chamber of Commerce, Inc., 36th Annual Underwater Music
Festival, in the amount of$10,000.00.
KEY WEST MARATHON PLANTATION KEY PK/ROTH BUILDING
500 Whitehead Street 3117 Overseas Highway 88820 Overseas Highway 50 High Point Road
Key West,Florida 33040 Marathon,Florida 33050 Plantation Key,Florida 33070 Plantation Key,Florida 33070
305-294-4641 305-289-6027 305-852-7145 305-852-7145
F22 District IV Destination Events, as follows: Reef Environmental Education Foundation
Incorporated, 2020 Upper Keys Lionfish Derby and Festival, in the amount of$10,000.00; and
Islamorada Chamber of Commerce, Inc., 29th Annual Florida Keys Island Fest, in the amount of
$15,000.00.
F23 District III Destination Events, as follows: Marathon Post No. 154, Inc., Coral Head
Blues, in the amount of$20,000.00; Marathon Post No. 154, Inc., Coral Head MusicFest, in the
amount of$10,000.00; Hawk's Cay Resort Sales LLC, Heroes Salute Weekend, in the amount of
$30,000.00; Keys Area Interdenominational Resources, Inc., Sombrero Beach Run, in the amount
of$20,000.00; Marathon BPW Foundation, Inc.,Taste of the Islands, in the amount of
$20,000.00; and Greater Marathon Chamber of Commerce, Inc.,The Original Marathon Seafood
Festival, in the amount of$40,000.00.
F24 District IV Turnkey Events, as follows: Islamorada Running Company LLC,
Islamorada Half Marathon 10K&Beach N Beer Mile, in the amount of$20,000.00; and Friends
of the Pool, Inc., Swim for Alligator Lighthouse, in the amount of$30,000.00.
F25 District V Destination Events, as follows: CI Management Group Inc.,Jimmy
Johnson's "Quest for the Ring" Championship Fishing Week, in the amount of$20,000.00; HNO
Productions, Inc., Key Largo Bridge Run, in the amount of$10,000.00; and Reef Environmental
Education Foundation Incorporated, REEF Fest 2020, in the amount of$15,000.00.
F26 District V Turnkey Events, as follows: Key Largo Merchants Association, Inc., Key
Largo's Original Music Festival, in the amount of$30,000.00; Upper Keys Community Pool, Inc.,
Orange Bowl Swim Classic and Winter Training, in the amount of$40,000.00; and Phil Peterson
Charities, Inc., 47th Annual Phil Peterson's Florida Keys Poker Run, in the amount of$10,000.00.
F27 Multi District Destination Events, as follows: Key West Half Marathon LLC, 22nd
Annual Key West Half Marathon&5K, in the amount of$57,500.00; and Key West Tourist
Development Association, Inc., Fantasy Fest, in the amount of$40,000.00.
F28 Multi District Turnkey Event, as follows: Key Largo Merchants Association, Inc.,
Uncorked - Key Largo&Islamorada Food&Wine Festival, in the amount of$40,000.00.
Should you have any questions, please feel free to contact me at (305) 292-3550.
cc: County Attorney
Finance
File
Destination Event Agreement
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (Coun��ty n, and The Lod 'n�g,A^ssociation of the Florida Keys & Key
West, Inc. (Event Contractor) on this I('"' day of �� , 2019.
•
WHEREAS, The District Advisory Committee (DAC) has recommended to the Monroe County
Tourist Development Council (TDC), which has endorsed the recommendation, that certain monies be
allocated for promotion of an event by Event Contractors; and
WHEREAS, the DAC recommends allocation of funds for the Key West Holiday Fest in December
2020.
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties agree as
follows:
1. The County agrees to pay up to $50,000 (Fifty Thousand Dollars — Monroe County Tourist
Development Council (TDC) District I Funding Allocation) for Key West Holiday Fest in December
2020, from tourist development tax funds (see Exhibit C). Of this amount, no more than 10% or $5,000
of the total allocated funds shall be expended on advertising media costs attributable to in-county
placement. The general non-allocated section of an event budget shall not exceed 15% of the
total budget and may be utilized for unforeseen permissible expenditures and for those budget
lines that may require additional funds. No amendments shall be made to Exhibit C after
approval of agreement. A list of Acceptable Event Marketing Expenses is attached to the
agreement as Exhibit A.
2. Scope of Services: The Event Contractor agrees to provide the County with an event as
specified below:
a) An event of approximately three (3) weeks to include lighting of the Harbor Walk; holiday
historic inn tour; lighted boat parade; and a series of other holiday-themed activities
3. Event Budget: Exhibit C attached hereto shall be reviewed and approved by the TDC
Agencies of record.
4. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation to
the TDC administrative office as required by the County's Finance Department rules and policies no
later than March 1, 2021 unless the date of the event is amended upon approval of the Advisory
Committee and TDC Director. Event Contractor shall not be reimbursed nor will Event Contractor's
vendors be paid directly for any invoices received by the TDC administrative office after March 1, 2021
unless the date of the event is amended upon approval of the Advisory Committee and TDC Director,
and the County shall not be obligated to pay for any services provided by Event Contractor under this
agreement if documentation as noted above is not received by the TDC administrative office on or
before this reimbursement deadline date. To be eligible for reimbursement, the request for
reimbursement and supporting documents (checks, invoices, credit card statements, bank statements,
etc.) must show that the items were paid for directly by the same entity named on the contract with the
County. For clarification on reimbursements, please,refer to the reimbursement packet provided to you
upon execution of your funding agreement.
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
1
5. Expiration of Agreement: This agreement expires on March 1, 2021 unless the date of the
event is amended upon approval of the District Advisory Committee (DAC) and TDC Director and the
County shall not be obligated to pay for any services provided by Event Contractor under this agreement
if documentation as noted above is not received on or before this reimbursement deadline date.
6. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in paragraph 2 — Scope of Services and outlined in Exhibit C (Event Budget). All
advertising and public relations services or supervision of advertising and public relations will be
provided through the contracted agencies of the TDC and County.
7. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees' access to said records at reasonable times.
8. Modification: The event name, time & date of the event and Schedule of Activities may be
amended upon written approval of the DAC and TDC Director. Any changes to said contract other than
stated above require approval by the DAC, TDC and the County.
9. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
10. Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
11. Non-Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the
event does not take place for any reason under control of Event Contractor except for those reasons in
paragraph 22, then Event Contractor agrees to refund to the County any amounts already paid to them
under this agreement and relieve the County from any further payments.
12. Claims and Venue: Event Contractor agrees to notify County immediately of any claims,
suits or action made against the Event Contractor that is related to the activity under this agreement and
will cooperate with County in the investigation arising as a result of any action, suit or claim related to
this agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws
of the State of Florida in the 16th Judicial Circuit for Monroe County; venue shall be in Monroe County,
Florida.
13. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including
the TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all
claims for bodily injury (including death), personal injury and property damage (including property owned
by Monroe County) and any other losses, damages, and expenses (including attorney's fees) which
arise out of, in connection with, or by reason of the services provided by Event Contractor, or other
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
2
activities and funding associated with this agreement, except those losses or damages caused by the
negligent or wrongful at or omission of County or its agents.
14. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes, the
participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the County be required to contain any provision for waiver.
15. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
16. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes.
17. Finance Charges: The County and TDC shall not be responsible for any finance charges.
18. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent Event Contractor and that neither it nor its employees
shall, under any circumstances, be considered employees, servants or agents of the County and TDC
and the County and TDC shall at no time be legally responsible for any negligence on the part of said
Event Contractor, its employees or agents, resulting in either bodily or personal injury or property
damage to any individual, firm or corporation.
19. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and
TDC.
20. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its rights, title or interest therein, or his or its power to
execute such agreement to any person, company or corporation without prior written consent of the
County.
21. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there
will be no discrimination against any person, and it is expressly understood that upon a determination by
a court of competent jurisdiction that discrimination has occurred, this Agreement automatically
terminates without any further action on the part of any party, effective the date of the court order.
County or Event Contractor agree to comply with all Federal and Florida statutes, and all local
ordinances, as applicable, relating to nondiscrimination. These include but are not limited to: 1) Title VII
of the Civil Rights Act of 1964 (PL 88-352) which prohibits discrimination on the basis of race, color or
national origin; 2) Title IX of the Education Amendment of 1972, as amended (20 USC ss. 1681-1683,
and 1685-1686), which prohibits discrimination on the basis of sex; 3) Section 504 of the Rehabilitation
Act of 1973, as amended (20 USC s. 794), which prohibits discrimination on the basis of handicaps; 4)
The Age Discrimination Act of 1975, as amended (42 USC ss. 6101-6107) which prohibits discrimination
on the basis of age; 5) The Drug Abuse Office and Treatment Act of 1972 (PL 92-255), as amended,
relating to nondiscrimination on the basis of drug abuse; 6) The Comprehensive Alcohol Abuse and
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
3
Alcoholism Prevention, Treatment and Rehabilitation Act of 1970 (PL 91-616), as amended, relating to
nondiscrimination on the basis of alcohol abuse or alcoholism; 7) The Public Health Service Act of 1912,
ss. 523 and 527 (42 USC ss. 690dd-3 and 290ee-3), as amended, relating to confidentiality of alcohol
and drug abuse patient records; 8) Title VIII of the Civil Rights Act of 1968 (42 USC ss. 3601 et seq.), as
amended, relating to nondiscrimination in the sale, rental or financing of housing; 9) The Americans with
Disabilities Act of 1990 (42 USC s. 12101 Note), as maybe amended from time to time, relating to
nondiscrimination on the basis of disability; 10) Monroe County Code Chapter 14, Article II, which
prohibits discrimination on the basis of race, color, sex, religion, national origin, ancestry, sexual
orientation, gender identity or expression, familial status or age; 11) any other nondiscrimination
provisions in any Federal or state statutes which may apply to the parties to, or the subject matter of,
this Agreement.
22. Force Majeure: The Event Contractor shall not be liable for delay in performance or failure
to perform in whole or in part, the services due to the occurrence of any contingency beyond its control _
or the control of any of its subcontractors or suppliers, including labor dispute, strike, labor shortage, war
or act of war whether an actual declaration thereof if made or not, insurrection, sabotage, riot or civil
commotion, act of public enemy, epidemic, quarantine restriction, accident, fire, explosion, storm, flood,
drought or other act of God, act of any governmental authority, jurisdictional action, or insufficient supply
of fuel, electricity, or materials or supplies, or technical failure where the Event Contractor has exercised
reasonable care in the prevention or mitigation of damages and delay, any such delay or failure shall not
constitute a breach of the agreement. Upon demand of TDC or County, the Event Contractor must
furnish evidence of the causes of such delay or failure. County shall not pay for any services or
activities, promotional or otherwise, connected with an event produced after the date(s) described in
paragraph 1 and Scope of Services.
23. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that venue
shall lie in the appropriate court or before the appropriate administrative body in Monroe County, Florida.
This agreement shall not be subject to arbitration.
24. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
25. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
26. Logo: Logo Usage guidelines are attached to this agreement as Exhibit B. All
promotional literature and display advertising must display the "Key West — Close to Perfect - Far From
Normal" logo/trademark (as per attached logo sample). This logo/trademark was adopted by the TDC
and County in April 2010.
27. Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
4
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a) the Event Contractor's name in the agreement is the full name of the person/entity or corporation
as designated in its corporate charter, and b) they are empowered to act and execute the agreement for
the Event Contractor and c) this agreement has been approved by the Event Contractor's governing
board, as applicable to corporations or other appropriate authority.
29. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or
otherwise recover, the full amount of any fee, commission, percentage, gift or consideration paid to the
former or present County officer or employee.
30. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction
or repair of a public building or public work, may not submit bids on leases of real property to public
entity, may not be awarded or perform work as a contractor, supplier, subcontractor, or consultant under
a contract with any public entity, and may not transact business with any public entity in excess of the
threshold amount provided in Section 287.017, for category two for a period of 36 months from the date
of being placed on the convicted vendor list.
31. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
32. Termination of Agreement: County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, written notice at least seven (7) days prior to the effective
date of the termination. Notice is deemed received by Event Contractor when hand delivered, delivered
by national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal
or non-acceptance of delivery.
33. Notice: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Grantee: Jodi Weinhofer
The Lodging Association of the Florida Keys & Key West, Inc.
818 White St., Suite 8
Key West, FL 33040
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
5
And
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
34. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
35. Entire Agreement: . The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name_: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
6
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IN l ; EOF, the parties hereto have executed this agreement the day and year first above
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The Lodging Association of the Florida Keys & Key West, Inc. a
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MONROE COUNTY ATTORNEY
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CHRISTINE LIMBERT-BARROWS
ASSISTANDATE: •Too Ii�l iF1T'1 RNEY
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
7
EXHIBIT A
Acceptable Event Marketing Expenses for Destination Events
Only the TDC expenses listed below may be included in the proposed budget. A general non-allocated
line item is not to exceed 15% of the total budget and can only be utilized for acceptable TDC marketing
items listed in this section. There cannot be more than a 10% deviation from the approved line item
budget. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered),
radio and TV. The TDC will pay for the following digital advertising on websites, website links, pre roll
video, banners, mobile, social media promoted posts, and email blasts. Digital advertising links may go
to the event website. The TDC Logo must be placed on all print, TV, websites, social media promoted
posts, pre roll video, banners and email blasts. Radio advertising does not require the logo but all radio
announcements must say "Brought to you by the Monroe County Tourist Development Council". No
more than 10% of the total allocated funds shall be expended on advertising media costs attributable to
in-county placement.
Promotional Signs: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product, by
the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as
such may not be sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage/shipping. This is a
direct mail promotional brochure/postcard/pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent (50%) of the cost of production and printing of an event
program showing scheduled activities and information on the event, as outlined in contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such as,
but not limited to, press releases, public service announcements, photography and videography as
approved by the public relations agency of record. Only permissible PR material produced by the TDC
agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business, organization
or the facility.
Amendments to Contract Budgets: No amendments to the line item budgets will be permitted after
the contract has been reviewed and approved.
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
8
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For District I Destination Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners (hanging and displayed outdoors), and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Danielle Salman or John Underwood with Tinsley Advertising at 305-856-
6060.
The Florida Keys
Key6t . .
Close To Perfect Far From Normal
MONROE.COUNTY TOURIST DEVELOPMENT COUNCIL
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-County newspapers and magazines, brochures, postcards, pamphlets, programs,
posters, and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format
(eps or jpg file), contact Danielle Salman or John Underwood at Tinsley Advertising at 305-856-6060.
The Florida Keys
KeyWest
Close To Perfect-Far From Normal
Event Name: Key West Holiday Fest
Destination Event: FY 2020
Contract ID#: 2410
9
y
V
EXHIBIT C
DESTINATION EVENT BUDGET - FISCAL YEAR 2020
Applicant is advised prior to completing this budget to refer to Exhibit A of the Sample
Contract showing the Allowable Marketing Expenses. This can be found online at:.
http://fl-monroeCounty.civicplus.com/index.aspx?nid=328
THERE WILL BE NO AMENDMENTS TO THIS BUDGET(EXHIBIT C)AFTER BOCC APPROVAL OF AGREEMENT
Key West Holiday Fest
EVENT NAME
MEDIA PLACEMENT & PRODUCTION COST: $34,700 -
PROMOTIONAL SIGNS: $800
PROMOTIONAL ITEMS: $500
DIRECT MAIL PROMOTIONS:
PROGRAMS $1,500
PUBLIC RELATIONS: $5,000
*GENERAL NON-ALLOCATED: $7,500
TOTAL $50,000
*The General Non-Allocated line item should not exceed 15% of the total funding allocation and may
only be utilized for acceptable event marketing expenses (see Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
The County shall pay no more than 10% of the total allocated funds on advertising media costs
attributable to in-county placement.