Item D5 BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: FEBRUARY 19, 2014 Division: TDC
Bulk Item: Yes X No _ Department:
Staff Contact Person/Phone #: Maxine Pacini
296-1552
AGENDA ITEM WORDING:
Approval of an Amendment to Agreement (Cultural) with Morada Way Arts & Cultural District,
Inc. covering the Morada Way Third Thursday Walkabouts between October 2013-
September 2014, to revise Exhibit C — Schedule of Events due to the scheduling of special
guests for the event.
ITEM BACKGROUND:
Cultural Umbrella approved same — see attached approval email dated January 9, 2014
TDC approved same at their meeting of January 28, 2014
PREVIOUS RELEVANT BOCC ACTION:
BOCC approved original agreement at their meeting of October 16, 2013
CONTRACT/AGREEMENT CHANGES:
Amendment to Agreement
STAFF RECOMMENDATIONS:
Approval
TOTAL COST: $23,188 BUDGETED: Yes X No
COST TO COUNTY: NO COST SOURCE OF FUNDS: TDC
REVENUE PRODUCING: Yes X No AMOUNT PER MONTH Year
bo
APPROVED BY: County Atty X OMB/Purchasing X Risk Managenlk+X
DOCUMENTATION: Included X Not Required
DISPOSITION: AGENDA ITEM#
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Morada Way Arts & Contract# TDC ID#: 1224
Cultural District, Inc. Effective Date: 10/1/13
Expiration Date: 11/29/2014
Contract Purpose/Description:
Approval of an Amendment to Agreement with Morada Way Arts & Cultural District
Inc. covering the Morada Way Third Thursday Walkabouts between October 2013-
September 2014,to revise Exhibit C—Schedule of Events due to the scheduling of
special guests for the event.
Contract Manager: Maxine Pacini 3523 TDC # 3
(Name) (Ext.) (Department/Stop #)
for BOCC meeting on 2/19/14 Agenda Deadline: 2/4/14
CONTRACT COSTS
Total Dollar Value of Contract: $23,188 Current Year Portion: $
Budgeted? Yes® No ❑ Account Codes: 117-75011-530340-TC45-744-X-530480
Grant: $ 117-75011-530340-TC45-744-X-530410
County Match: $
ADDITIONAL COSTS
Estimated Ongoing Costs: $_/yr For:
(Not included in dollar value above) (eg.maintenance,utilities,janitorial,salaries,etc.)
CONTRACT REVIEW
Changes Date Out
Pate In Needed v' e
Division Director f/��� Yes❑Nd ]
Risk Management �A Yes[]No��
O.M.B./Purchasi 1ng 111,3114 Yes❑Nod
County Attorney If 16 I Yes❑No� C. Limbert G G l
Comments:
OMB Form Revised 2/27/01 MCP#2
Maxine Pacini
From: director- Keys Arts <director@keysarts.com>
Sent: Thursday,January 09, 2014 11:57 AM
To: 'Maxine Pacini'; 'Betsy Keteltas'
Subject: Morada Way Amendment EXHIBIT C -
Dear Maxine,
The Cultural Umbrella Committee has approved the amendment request for Morada Way Arts&Cultural District as an
interim action.
Please revise their EXHIBIT C to read:
June 2014—Morada Way Walkabout WEEKEND—4 days.
July 2014— Morada Way Walkabout—1 day.
Thank you for your assistance.
liz
Elizabeth S. Young
Executive Director
Fl. Keys Council of the Arts
1100 Simonton Street
Key West, FL. 33040
305-295-4369
directorO)kM sarts.com
www.keysarts.com
Sign up for our KeysArts Weekly e-mail by visiting our website!
We Support We Connect We Promote We Give
1
•
ARTS I CU LTU RAL DISTRICT
January 3, 2014
Dear Cultural Umbrella Committee Members,
Happy New Year!
Morada Way Arts & Cultural District respectfully requests and
amendment to our Tourist Development Council Cultural Umbrella
Contract Schedule of Activities (Exhibit Q.
Our contract states: Third Thursday Walkabout Weekend in the month
of July over a 4-day period.
In order to more successfully carry out the 4-Day Walkabout Weekend,
with a focus on the art and life of Millard Wells, we would like to
change the 4-day period to June 2014.
This change requires an amendment. We hope you will approve this
request. It will enhance the activities greatly and bring a greater value to
Islamorada and the Florida Keys. It should not impact the score we
received for funding.
We appreciate your consideration and thank you for your service!
Sincerely,
Betsy Keteltas
Executive Director
81549 Old Highway
Islamorada, FL 33036
(305) 923-8097
AMENDMENT flat AM NDME_WT1 TO AGREEMENT
THIS AMENDMENT to agreement dated the_day of 2014. Is entered Into by and
between the Board of County Commissioners for Monroe County, on behalf of the Tourist Development
Council, and Monds Way Art A Cultural District Inc. ('Event Sponsor?
WHEREAS, there was an agreement entered Into on October 16, 2013 between the parties,
awarding $23,188 to Morede Way Art A CuRurai District, Inc. for the Morada Way Third Thursday
Walkabouts between October, 2013 and September, 2014;and
WHEREAS, it has become WON"to revise Exhibit C of the agreement due to the availability
Of guest speakens for the event, and
NOW, THEREFORE, In consideration of the mutual covenants contained herein the parties
agree to the amended agreement as fdiows:
1. Exhibit C shall be revised and attached hereto.
2. The remaining provisions of the agreement dated October 16, 2013 shall remain In full force and
effect.
IN WITNESS WHEREOF, the partles have set their hands and seal On the day and year first above
wdUn.
(SEAL) Board of County Commissioners
Attest:Amy Heavilin, Clerk of Monroe County
Deputy Clerk MayodChairman
Attest: RATE SEAL) Morsds Way Art A Cultural District Inc.
By. By �T---_
Secretary President
Print Name Print Name
Dab: Dab: V tc./L-
OR TWO WITNESSES
(1) 1 (2)
(2
Print Name Print Name
Date•• Dab.
MOMWCOUNTY ATTORNEY
Ameadm=El dPPRP)W A8 TO FORM:
MW%da way Thud nmvday Wdbboud UWFT1 N.u sAR
lZ?A 0 IETANT OOI�NTY ATTORNEY
REVISED EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF ACTIVITIES
FISCAL YEAR 2014
EVENT NAME: Morado Way Third Thursday Walkabout
Activity Month Event Occurs Number of Days
Third Thursday Walkabout October 1
Third Thursday Walkabout W/E November 4
Third Thursday Walkabout December 1
Third Thursday Walkabout January 1
Third Thursday Walkabout February 1
Third Thursday Walkabout March 1
Third Thursday Walkabout April 1
Third Thursday Walkabout May 1
Third Thursday Walkabout June 4
Third Thursday Walkabout WE July 1
Third Thursday Walkabout Auoust/SWember 2
i
Amendment#1
Morada Way Third Thursday Walkabouts
ID# 1224
t �}
CULTURAL EVENT FUNDING CONTRACT/AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the state pouf Florida o nty"), and Morada Way Arts & Cultural District, Inc. ("Event
Contractor') on this_[j,__day of - , 2013.
WHEREAS, the Umbrella organization under contract to the County has recommended to the
Monroe County Tourist Development Council ("TDC"), which has endorsed the recommendation, that
certain monies be allocated for promotion of an event by Event Contractor;
NOW THEREFORE, in consideration of the mutual promises contained herein, the parties
agree as follows:
1. Amo n : County shall pay a sum not to exceed $23,188 (Twenty Three Thousand,
One Hundred and Eighty Eight Dollars — TDC District IV Funding Allocation) effective October 1,
2013 for promotion and related expenditures, as described in the event budget, attached hereto as
Exhibit "D", for production of the Morada Way Third Thursday Walkabouts between October, 2013
and September. 2014. Of this amount, no more than 30% or $6,366 shall be expended on
advertising media placement and production costs line item attributable to in-county placement. No
amendments shall be made to Exhibit "D" after approval of agreement. Payment will be made
only after Event Contractor submits invoices and support documentation acceptable to the County's
Finance Department. The advertising and promotion budget using county funding may be altered as
to the individual line items, or components, within 10% of the amount stated for that item or
component, without increasing the total dollar amount and without requiring a written amendment to
this agreement. The general non-allocated section of an Umbrella event budget shall not exceed 15%
of the total budget and may be utilized for unforeseen permissible expenditures and for those budget
lines that may require additional funds. Monroe County's performance and obligation to pay under
this agreement is contingent upon an annual appropriation by the County.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related
services as described in the Schedule of Events, Exhibit "C", attached hereto. All advertising and
public relations services or supervision of advertising and public relations will be provided through the
contracted agencies of the TDC and County.
3. Invoicina: Event Contractor agrees to submit all invoices and support documentation as
required by the County's Finance Department rules and policies no later than November 29, 2014.
Event Contractor shall not be reimbursed nor will Event Contractor's vendors be paid directly
for any invoices received by the County after November 29, 2014, and the County shall not be
obligated to pay for any services provided by Event Contractor under this agreement if documentation
as noted above is not received on or before this expiration date. To be eligible for reimbursement, the
request for reimbursement and supporting documents(checks, invoices, credit card statements, bank
statements, etc.) must show that the items were paid for directly by the same entity named on the
contract with the County.
4. Expiration of Agreement: This agreement expires on November 29. 2014 and the
County shall not be obligated to pay for any services provided by Event Contractor under this
agreement if documentation as noted above is not received on or before this expiration date.
Morade Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract IDA 1224
1
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of
funds expended by County in connection with an event which does not occur as a result of any act or
omission by Event Contractor.
6. Media rights: The TDC shall have the right to broadcast, rebroadcast, use, reproduce or
transmit for any purpose whatsoever, radio, television, pictures, sound, film and tape motion pictures
and still photographs paid by the County and TDC under this agreement.
7. OWnershiD: All advertising and promotion work performed under the agreement and
paid for by the County and TDC shall be the property of the County and TDC, for whatever use and/or
disposition the County and TDC may deem appropriate.
8. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents
including the Tourist Development Council and Visit Florida Keys from any and all claims for bodily
injury (including death), personal injury, and property damage (including property owned by Monroe
County) and any other losses, damages, and expenses (including attorney's fees) which arise out of,
in connection with, or by reason of the services provided by Event Contractor, or other activities and
funding associated with this agreement, except those losses or damages caused by County or its
agents.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County office or employee in violation of Section 2 or
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No.
10-1990. For breach or violation of the provision the County may, at its discretion terminate this
agreement without liability and may also, at its discretion, deduct from the agreement or purchase
price, or otherwise recover, the full amount of any fee, commission, percentage, gift, or consideration
paid to the former or present County officer or employee.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims
suits, or action made against the Event Contractor that is related to the activity under this agreement,
and will cooperate with County in the investigation arising as a result of any action, suit, or claim
related to this agreement. Any legal proceedings arising out of this agreement shall be in accordance
with the laws of the State of Florida in the 16 Judicial Circuit for Monroe County; venue shall be in
Monroe County, Florida.
11. Severability: If any provision of this agreement shall be held by a Court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and
each provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing Law/Venue: This agreement shall be governed by and construed in
accordance with the laws of the State of Florida applicable to contracts made and to be performed
entirely in the State. In the event that any cause of action or administrative proceeding is instituted for
the enforcement or interpretation of the agreement, the County and Event Contractor agree that
venue shall lie in the appropriate court or before the appropriate administrative body in Monroe
County, Florida. This agreement shall not be subject to arbitration.
Morade Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract IDA 1224
2
13. Accounting and Records: Event Contractor shall maintain records pursuant to
generally accepted accounting principles for four (4) years after the event and shall permit County
and its agents and employees access to said records at reasonable times.
14. Termination of Agreement: County may terminate this agreement without cause by
providing written notice to Event Contractor, through its officer, agent, or representative, no less than
sixty (60) days prior to the event and may terminate for breach upon providing to Event Contractor,
through its officer, agent or representative, notice at least seven (7) days prior to the effective date of
the termination. Notice is deemed received by Event Contractor when hand delivered, delivered by
national courier with proof of delivery, or by U.S. mail upon verified receipt or upon the date of refusal
or non-acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted
vendor list following a conviction for public entity crime may not submit a bid on a contract to provide
any goods or services to a public entity, may not submit a bid on a contract with a public entity for the
construction or repair of a public building or public work, may not submit bids on leases of real
property to public entity, may not be awarded or perform work as a contractor, supplier, subcontractor
or consultant under a contract with any public entity, and may not transact business with any public
entity in excess of the threshold amount provided in Section 287.017, for CATEGORY TWO for a
period of 36 months from the date of being placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this contract as Exhibit "B". All
promotional literature and display advertising must display the "Florida Keys & Key West Come As
You Are" logo/trademark (as per attached logo sample). This logottrademark was adopted by the
TDC and County in April, 2010.
In-County Low: The logo that includes the "Monroe County Tourist Development Council"
designation is to be utilized on in-county print newspaper and magazine ads, brochures, postcards,
pamphlets, programs, posters, banners (hanging and displayed outdoors), and digital advertising on
websites, website links, pre roll video, banners, mobile and email blasts. Radio commercials should
include 'Brought to you by The Monroe County Tourist Development Council". To seek approval,
clarification and/or logo in electronic format (eps or jpg file), contact Jessica Taylor-Smith or John
Underwood with Tinsley Advertising at 305-856-6060.
Out of County Loao: The logo that does NOT include the "Monroe County Tourist Development
Council" designation is to be utilized in out-of-county newspapers and magazines, brochures,
postcards, pamphlets, programs, posters, and digital advertising on websites, website links, pre roll
video, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Jessica Taylor-Smith or John Underwood at Tinsley Advertising at
305-856-6060.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay
all appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or
otherwise dispose of this agreement, or of any or all of its right, title or interest therein, or his or its
Morada Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract ID#: 1224
3
power to execute such agreement to any person, company or corporation without prior consent of the
County.
19. Modification: Any changes to this contract may be made only by written mutual
agreement, recommended by the TDC and approved by the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the Monroe
County Tourist Development Council if it is found necessary to cancel an event. The notice shall
contain the reason for the cancellation. If the event does not take place for any reason under control
of Event Contractor, then Event Contractor agrees to refund to the County any amounts already paid
to them under this agreement, and relieve the County from any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully
with all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax.
23. Finance Charges: The County and TDC will not be responsible for any finance charges.
24. Relation of Countv/TDC: It is the intent of the parties hereto that the Event Contractor
shall be legally considered as an independent contractor and that neither it nor its employees shall,
under any circumstances, be considered servants or agents of the County and TDC, and the County
and TDC shall at no time be legally responsible for any negligence on the part of said Event
Contractor, its employees or agents, resulting in either bodily or personal injury or property damage to
any individual, firm or corporation.
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts
of interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event
Contractor shall disclose to the County and TDC all actual or proposed conflicts of interest, financial
or otherwise, direct or indirect, involving any client's interest which may conflict with the interest of the
County and TDC.
26. Compliance with Laws - Nondiscrimination: The Event Contractor, shall comply with all
federal, state and local laws and ordinances applicable to the work or payment for work thereof, and
shall not discriminate on the grounds of race, color, religion, sex, age or national origin in the
performance of work under this agreement. This agreement shall be subject to all federal, state and
local laws and ordinances.
27. Security Protection: The Event Contractor agrees to provide adequate security for the
event. No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants
that: a)The Event Contractor's name in the agreement is the full name as designated in its corporate
charter, and b) they are empowered to act and execute the agreement for the Event Contractor and
c)this agreement has been approved by the Event Contractor's governing board.
Morada Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract ID#: 1224
4
29. Miscellaneous: As used herein, the terms "contract' and "agreement" shall be read
interchangeably.
30. Breach and Penalties: The parties agree to full performance of the covenants contained
in this agreement, and the County reserves the right at its discretion, provided such breach is
material, to terminate this agreement for any misfeasance, malfeasance or nonperformance of the
agreement terms or negligent performance of the agreement terms by the Event Contractor.
31. Notice: Any notice required or permitted under this agreement shall be in writing and
hand delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned
receipt requested to the following:
For Grantee: Dick Hagood
309 Palm Avenue
Islamorada, FL 33036
For Grantor: Lynda Stuart
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Cynthia Hall, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
32. Force Majeure: The Event Contractor shall not be liable for delay in performance or
failure to perform in whole or in part, the services due to the occurrence of any contingency beyond
its control or the control of any of its subcontractors or suppliers, including labor dispute; strike, labor
shortage, war or act of war whether an actual declaration thereof if made or not, insurrection,
sabotage, riot or civil commotion, act of public enemy, epidemic, quarantine restriction, accident, fire,
explosion, storm, flood, drought or other act of God, act of any governmental authority, jurisdictional
action, or insufficient supply of fuel, electricity, or materials or supplies, or technical failure where the
Event Contractor has exercised reasonable care in the prevention or mitigation of damages and
delay, any such delay or failure shall not constitute a breach of the agreement. Upon demand of TDC
or County, the Event Contractor must furnish evidence of the causes of such delay or failure. County
shall not pay for any services or activities, promotional or otherwise, connected with an event
produced after the date(s)described in paragraph 1.
33. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
REMAINDER OF PAGE INTENTIONALLY LEFT BLANK
Morada Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract IDA 1224
5
IN WITNESS WHEREOF, the parties have executed this agreement, effective the day and year first
a n.
1 3
Board of County Commissioners
lin, Cleric of Monroe County
Q Y'
THE
Deputy Cleric Mayor/Chairman I
Morads Way Arts 3 Cultural District, Inc.
(CORPORATE SEAL)
Attest: `.
B / '?'
y Secretarryy By
LAC,2 [alr��ci.t�f,M Y;� resldent
1< iC-4AM.r; 4 1-A6Seru�,
Print Name Print Name
Date: ') `
z .
OR TWO WITNESSES (only necessary when President does NOT sign)
(�) (2)
Print Name Print Name
Date: Date:
MONROE COUNTY ATTORNEY
AP VE ST F RVY
90 :1 fed 6Z 1�0 EtOl �tei!��jTY 9 0 3RNEY
r iC___
t�6033?� "Od Q�'llj
Mbrada Way TW Thursday Walkabouts
Cultural UmbM#&Funding FY 2014
Contract IDS. 1224
6
r i=`
EXHIBIT A
Acceptable Event Marketina EXDenses for Cultural Events
Within the Cultural Umbrella events funding category, the allocation received by the Event.Contractor
is to be spent on the list of items that have been approved. Only the TDC expenses listed below may
be included in the proposed budget. The following are the only acceptable expenses:
Media Placement S Production Costs: Newspapers and magazines (inserts will also be
considered); radio; and TV. The TDC will pay for the following digital advertising on websites,
website links, pre roll video, banners, mobile and email blasts. Digital advertising links may go to the
event website. The TDC Logo must be placed on all print, TV, websites, pre roll video, banners and
email blasts. Radio advertising does not require the logo but all radio announcements must say
"Brought to you by the Monroe County Tourist Development Council". No payment will be made for
development or operations (hosting) of websites. No more than 30% of the Media Placement and
Production Costs line item shall be expended on advertising media costs attributable to in-county
placement.
Promotional Sians: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats*.
*Sales/Resale of TDC funded items: Items funded, including creative and resulting work product,
by the BOCC/TDC, in accordance with Florida Public Records Law, are owned by the BOCC/TDC
and as such may not be sold.
Direct Mail Promotions: Brochures/postcards and pamphlets including postage/shipping. This is a
direct mail promotional brochure/postcard/pamphlet utilized for pre-event advertising.
Programs/Play Bills: TDC will pay up to fifty percent (50%) of the cost of production and printing of
an event program/play bills showing scheduled activities and information on the event, as outlined in
contract budget.
Public Relations (PR): Print and electronic public relations materials for distribution to media, such
as, but not limited to, press releases, public service announcements, photography and videography
as approved by the public relations agency of record. Only permissible PR material produced by the
TDC agency of record and/or a professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Event Marketing Reimbursement: TDC will only consider reimbursement of permissible marketing
expenditures that highlight the special event versus the regular programming of a business,
organization or the facility.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after
the contract has been reviewed and approved.
Morada Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract IDA 1224
7
f
EXHIBIT B
Loao/Acknowledaement Usaae Guidelines For Cultural Events
Color ads four(4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" logo
Radio Advertising: No logo is required. All radio announcements must say `Brought to you by the
Monroe County Tourist Development Council"
In-County Low
The logo below indicating the "Monroe County Tourist Development Council" designation is to be
utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs,
posters, banners (hanging and displayed outdoors), and digital advertising on websites, website links,
pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in
electronic format (eps or jpg file), contact Jessica Taylor-Smith or John Underwood with Tinsley
Advertising at 305-856-6060.
The
FloriddKeys
&Key�est ,
- come es you ere
MONW�COUNTY ISTDEYELODMENTCOUNCII
Out-of-County Low
The logo below that does NOT include the "Monroe County Tourist Development Council' designation
is to be utilized out-of-county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters, and digital advertising on websites, website links, pre roll video, banners, mobile
and email blasts. Radio commercials should include 'Brought to you by The Monroe County Tourist
Development Council". To seek approval, clarification and/or logo in electronic format (eps or jpg file),
contact Jessica Taylor-Smith or John Underwood at Tinsley Advertising at 305-856-6060.
The
FloriddKeys
&Key St
... come as you dm*
Morada Way Third Thursday Walkabouts
Cultural Umbrella Funding FY 2014
Contract IDA 1224
8
EXHIBIT C
MONROE COUNTY TOURIST DEVELOPMENT COUNCIL
CULTURAL UMBRELLA
SCHEDULE OF ACTIVITIES
FISCAL YEAR 2014
EVENT NAME: Morada Way Third Thursday Walkabout
List scheduled event activities in Monroe Countv in date order.* (_rnust match a�e 9a
Activity Month Event Occurs Number of Days
Third Thursday Walkabout October 1
Third Thursday Walkabout WE November 4
Third Thursday Walkabout December 1
Third Thursday Walkabout January 1
Third Thursday Walkabout February 1
Third Thursday Walkabout March 1
Third Thursday Walkabout April 1
Third Thursday Walkabout May 1
Third Thursday Walkabout June 1
Third Thursday Walkabout WE July 4
Third Thursday Walkabout ,46q(-Aeptl 2
"If part of your funding request for this fiscal year is to promote event activities taking place in the next fiscal year
(pre-promotion), then the following rules will apply:
1. Pre-promotion is only allowed for an event taking place during the months of October and November. If
your event takes place after that, you must apply for funding in the next fiscal year.
2. All pre-promotion funding MUST be spent prior to September 30°i of the fiscal year you are funded in.
(For example: If pre-promotion is for a November 7'"event, you must place that ad and spend the money
prior to September 3&.)
EXHIBIT D
CULTURAL UMBRELLA EVENT BUDGET - FISCAL YEAR 2014
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO THE FUNDING APPLICATION
SHOWING THE ALLOWABLE MARKETING EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET{EXHIBIT D)AFTER BOCC APPROVAL OF AGREEMENT
Morada Way Third Thursday Walkabouts
EVENT NAME
*MEDIA PLACEMENT& PRODUCTION COST: $21,220
On 30%of this line item may be spent on in-coun advertisin
PROMOTIONAL SIGNS: $0
PROMOTIONAL ITEMS: $0
DIRECT MAIL PROMOTIONS: $0
PROGRAMS/PLAY BILLS: $0
PUBLIC RELATIONS: $0
**GENERAL NON-ALLOCATED: $1,968
TOTAL $23,188
*No more than 30% of the Media Placement and Production Costs line item shall be expended on
advertising media costs attributable to in-county placement (see Exhibit A of Application).
**The General Non-Allocated line item should not exceed 15% of the total funding allocation, and may
only be utilized for acceptable event marketing expenses (see Exhibit A of application).
Actual expenditures may deviate no more than 10%from the budgeted line items noted above.
TDC will only consider reimbursement of permissible marketing expenditures that highlight the special
event versus the regular programming of a business, organization or the facility.
July 19, 2013
The Morada Way Arts and Cultural District's Board of Directors
convened a special meeting to accept the resignation of Pasta
Panteleo as President and Board Member of the above organization.
The Board then authorized Dick Hagood, Vice President and
Executive Director, to assume all the duties of President of the Arts
District until such time as a new president is elected.
All the actions taken above are reflected in the official minutes of the
Board of Directors meeting. The minutes of said meeting have not
been enclosed due to the sensitive nature of other items discussed.
, !;�..,, JAMS ZELic-State
of FloridaLaurie Wickham
a*g Notary Public-Stste o1 Flri
3 •= My Comm.Expires Oct 1.2013 reta /treasurer
?a, Commission 4'DD 929948 ry/ r
•itE Os f'jri'
••,,„„• Bonded Through National Notary Assn. Morada Way Arts and
Cultural District Inc