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Item D7 BOARD OF COUNTY COMMISSIONERS AGENDA ITEM SUMMARY Meeting Date:FEBRUARY 19, 2014Division:TDC Bulk Item: Yes XNo Department: Staff Contact Person/Phone #:Maxine Pacini 296-1552 AGENDA ITEM WORDING: Approval to advertise a Request for Applications for FY 2015 Destination and Turnkey event funding. ITEM BACKGROUND: Application is attached. TDC approved same at their meeting of January 28,2014. PREVIOUS RELEVANT BOCC ACTION: CONTRACT/AGREEMENT CHANGES: __________________________________________________________________________________ STAFF RECOMMENDATIONS: Approval TOTAL COST: N/ABUDGETED:Yes XNo COST TO COUNTY: N/ASOURCE OF FUNDS:TDC REVENUE PRODUCING:Yes XNo AMOUNT PER MONTHYear ____ APPROVED BY:County Atty XOMB/Purchasing N/ARisk Management __N/A__ DOCUMENTATION:Included XNot Required_____ DISPOSITION:AGENDA ITEM # Revised 11/06 DESTINATION/TURNKEY EVENT FUNDING APPLICATION REQUEST FOR APPLICATIONS(RFA)FOR DESTINATION/TURNKEY EVENTS All respondents must use the current application downloaded fromthe website www.demandstar.com.Useof any other application will result in your application being rejected. APPLICATION DEADLINE:JUNE 24, 2014 All applications should be received no later than 5:00 p.m. (close of business day) June 24, 2014 All applications submitted in response to this solicitation should be addressed to: Monroe County Purchasing Department 1100 Simonton Street, 2ndFloor, Room 2-213 Key West, Florida 33040 ATTENTION: DESTINATION/TURNKEYEVENT APPLICATION Applicants must submitin a sealed envelope or box: A.One(1) disc OR(1) USB flash drive with complete copy of application as a .pdf (all attachments must be merged into one document:Please DO NOT include the instruction pages) and…….. B.One (1) signed and marked as ORIGINAL paper copy PLUS……. C.The correctnumber of paper copies for the district for which you are applying: District I requires 5paper copies of application District II requires 6paper copies of application District III requires 4paper copies of application District IV requires 5paper copies of application District V requires 5paper copies of application Applicant should submit pages relating to the specific district(s) for which they are requesting funds from, pluspages 34-40. All inquiries and correspondence should be made to the Monroe County Tourist Development Council. Contact Maxine Pacinior Lynda Stuart at (305) 296-1552.All email correspondence should be addressed to adminasst@fla-keys.com. Monroe County Tourist Development Council –Destinationand TurnkeyEvent Funding Application for FY 2015 1 EVENT FUNDING PROCESS The Monroe County Tourist Development Council (TDC) administers the four (4) cent bed tax collected for the purpose of promoting the Florida Keys as a tourist destination. Each year the TDC invites applicants who are registered to do business in Florida, to apply for funding for events in the Florida Keys. All applications will be reviewed by the appropriate District Advisory Committees (DAC), who shall make recommendations on funding the event to the TDC. Upon approval of recommended funding allocation by the TDC, the administrative office will work with the event sponsorto establish a contract for the event, and will present proposed contract to the Monroe County Board of County Commissioners for final approval. DEFINITION OF ANEVENT The special event funding program is intended for an organized special annual event that generates overnight visitors for multiple Monroe County lodging properties, as well as out- of-area marketing exposure, and is opento the general public. Historically these events have included: festivals, concerts, and sporting events. Qualified special events shall guarantee heads-in-beds (overnightvisitors) and/or entertain visitors andbrand the destination. TDC will only consider reimbursement of permissible marketing expendituresthat highlight the specificspecial event reflected within the contract with the TDC/BOCC versus the regular programming of a business, organization or thefacility. DESTINATION EVENTS For the purposes of this solicitation, a Destination event is developed and produced to entertain the public and promote tourism in the Florida Keys and Key West by drawing out-of-county visitors, as well as entertain visitors and brand the destination.Funding is for event marketing purposes only (advertising; promotions; public relations), etc. The event sponsor, for purposes of this RFA and any resulting contract, shall be the production agent primarily responsible for the production of the event and the entity soliciting funding under this process. The event sponsorshall seek the review and approval of the event marketingbudget by the professional agencies of record listed below. No more than 10% of the total allocated funds shall be expended on advertising media costs attributable to in-county placement.A list of TDC permissiblemarketing expenditures can be viewed in Exhibit A of the sample contract on the Monroe County websiteat:http://www.monroecounty-fl.gov/DocumentCenter/Home/View/5163. No reimbursement will be considered for items that are not covered under Exhibit A. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 2 For our Advertising Agency of Record:(Tinsley Advertising), contact Jessica Taylor- Smith(Jessica@Tinsley.com)or John Underwood(John@Tinsley.com)at (305) 856- 6060.For our Public Relations Agency of Record:(NewmanPR), contact Carol Shaughnessy(Carol@newmanpr.com)at (305) 797-0579or Andy Newman (Andy@newmanpr.com)at (305) 461-3300. For our Internet Agency of Record: (Floridakeys.com) Contact Clinton Barras(Clinton@floridakeys.com)or Lauren Oropeza (Lauren@floridakeys.com)at (305) 292-1880. TURNKEY EVENT District Advisory Committees (DAC) have assignedtheir top levels of fundingto Turnkey events,recognizingthatthose events provide the highest level of economic impact to their districtand serve to brand the destination.The event shall be one that creates a compelling reason to visitthat doesn’t otherwise exist without the event.Therefore, consideration for the amount of funding allocated to a Turnkey special event shall be predicated upona showing ofthe economic impact resulting in room nightstaysgenerated by the event attendees. A Turnkey event shall be considered an all-inclusive event where the event contractor has financialresponsibility for every facet of the production, promotion and management of the event. Payment under a contract for a Turnkey event will be made only after completion of the event and proof that the scope of services as described within the contract has been completed. The DAC when considering funding of a Turnkey event may also specify within the scope of services of the contract, specific marketing components that the DAC feels important to the success of the event. If a Turnkey event is delayed or canceled for any reason,no payment shall be forthcoming, even if the event contractor has out-of-pocket expenses leading up to the actual event. The TDC, therefore, strongly recommends that the event contractor purchase insurance that covers the cancellation or delay of an eventdue to “force majeure” or unforeseen circumstances. Please note that the DAC may deny funding of an event applying as Turnkey and consider funding the application as a Destination event. APPLICANT RESPONSIBILITIES Applications can only be accepted from a public entity governed by a county or municipality; or a profit or not-for-profit;or a private business in good standing with the Division of Florida Corporations. Prior to completing an event application, please go to www.sunbiz.orgto ensure that your organization is registered to do business in the State of Florida. Only entities (applicants) that are duly registered will be accepted. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 3 Contact the TDC Administrative Office(305) 296-1552to ascertaindate, time and venue of the event funding workshop that will be held within the District which you are applying to. Each DAChas specific marketing goals and it is strongly recommendedthat all prospective applicants attend the workshop in the District where you plan to apply for funding to ascertain the marketing direction and expectations of that District as it pertains to event applications. The cost of preparation and submission of the application is the responsibility of the applicant. Applicants must ensure that their application is submitted to the Monroe County Purchasing Department by date and time noted on page 1of the application. Applications that are received after the specified deadline as determined within the RFAwill not be accepted. This policy mirrors that of the Board of County Commissioners. Applicant shall complete, copy, sign (by an authorized officer) and submit the correct number of copies of the application to the Monroe County Purchasing Department(see address on page 1).Please do not use any binders or tab inserts. Should an attachment be required for your application, note the Exhibit number on the top right hand corner of each sheet. Applicant shall familiarize him/herself with referenced online materialsnoted on the application check list onpage40.The online materials include a sample contractand sample of scoring system used in determining funding eligibility. IMPORTANT INFORMATION Please consult with the TDC Administrative Office prior to starting the application process if you are uncertain about whether your event would be considered. The applicant shall not lobby, solicitor act to influencethe advisory committee members and/or the TDC board membersin any way that may have an effect on the outcome of the competition, discussion or negotiations leading to the allocation of funding, or an award of a contractas reviewed and approved by the County Attorney’s office.Such action may lead to withdrawal of the application from consideration. The applicationshall be considered complete upon receipt and should stand alone with no other information being provided after-the-fact other than any additional information that may be requested by the TDC administrative office, or questions fromthe DACat the allocation meeting. DACrecommendation on funding allocations shall be limited to recommending allocations which do not exceed the amount requested by the applicant. Funding requests may be denied, reduced to a lower levelor accepted atlevel requested.It is important for the applicant to be aware that scoring the minimum points requiredto be considered,does not guarantee fundingof the event. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 4 All information furnished or disclosed as part of the application process is considered public record by the laws of the State of Florida. CRITERIA FOR SCORINGOF APPLICATION The District Advisory Committee will be reviewing your event application and scoring it during the evaluation meeting. Scoring will be consideredusing a scale, with 1 being the lowest. Upon evaluation, the total scores will be tabulated and applications not scoring 17 points or above by amajority of the sitting members, will not be considered for funding. Those events that meet the minimum scoring requirements noted above will be ranked starting with the highest average score. In the case of a tie, the highest score in the Timing of Event will be the determining factor. Points are listed at the end of eachExhibitfor ease of scoring by reviewers.View sample scoring sheet athttp://www.monroecounty-fl.gov/DocumentCenter/Home/View/5170 The minimum points threshold required to be considered, 17, has been set such thatevents that are considered very good to excellent in their “Purpose, Itinerary & Room Nights”, “Soundness of Marketing Plan & Financial Commitment” and “Action Plan” should meet the minimum for considerationregardless of the “Timing of Event”. Events that are considered somewhat good in those categories will need to thoughtfully utilize “Timing of Event” pointsin order to meet the minimum points threshold to be considered. In other words, timing events to be held in slower months and/or to produce roomnightstaysduring mid-week days will be important for achieving sufficient minimum scoring. Events that are poor in their “Purpose, Itinerary & Room Nights”, “Soundness of Marketing Plan & Financial Commitment” and “Action Plan” will not meet the minimum to be considered. It is important for the applicant to be aware that scoring the minimum points required to be considered, does not guarantee fundingof the event. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 5 2015 JanuaryFebruaryMarch SuMoTuWeThFrSaSuMoTuWeThFrSaSuMoTuWeThFrSa 12312345671234567 45678910891011121314891011121314 111213141516171516171819202115161718192021 181920212223242223242526272822232425262728 25262728293031293031 AprilMayJune SuMoTuWeThFrSaSuMoTuWeThFrSaSuMoTuWeThFrSa 123412123456 567891011345678978910111213 121314151617181011121314151614151617181920 192021222324251718192021222321222324252627 262728293024252627282930282930 31 JulyAugustSeptember SuMoTuWeThFrSaSuMoTuWeThFrSaSuMoTuWeThFrSa 1234112345 56789101123456786789101112 12131415161718910111213141513141516171819 192021222324251617181920212220212223242526 2627282930312324252627282927282930 3031 OctoberNovemberDecember SuMoTuWeThFrSaSuMoTuWeThFrSaSuMoTuWeThFrSa 123123456712345 456789108910111213146789101112 111213141516171516171819202113141516171819 181920212223242223242526272820212223242526 2526272829303129302728293031 USA Holidays and Observances Jan 01Jan 19Feb 14 NewYear'sDayMLKingDayValentine'sDay Feb 16Apr 03Apr 05 Presidents'DayGoodFridayEasterSunday May 10May 25Jun 21 Mother'sDayMemorialDayFather'sDay Jul 04Sep 07Oct 12 IndependenceDayLaborDayColumbusDay Oct 31Nov 11Nov 26 HalloweenVeteransDayThanksgivingDay Dec 25 Christmas Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 6 APPLICATION FOR EVENT FUNDING Events taking place between January 1, 2015through December 31, 2015 TITLE OF EVENT: EVENT WEBSITE ADDRESS: VENUE (Location/City): DATE(S) OF EVENT: (For dates of event refer to 2015calendar on previous page) APPLICANT ORGANIZATION: (Registered business name exactly as it appears on www.sunbiz.org) For Profit Not for Profit Please note that the TDC Administrative Office conducts most of its correspondence, including contract and reimbursement material by email, so the person listed below should be able to accept responsibility for receipt of this information. CONTACT PERSON: EMAIL(for correspondence): TELEPHONE NUMBER (Daytime/mobile): ADDRESS: SUMMARIZE APPLICANTHISTORY Enter Text HAS THIS EVENT BEEN PRODUCED IN THE PAST? Yes *No *IF YES, WHEN? Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 7 DID THE SAME APPLICANTPRODUCE IT? Yes No List name of President and other individuals authorized to execute contracts and otherwise act on behalf of Applicant: NameTitle List staff members, including volunteers,responsible for administering and organizing this event,with evidence of their qualifications and capabilities to accommodate the demands of the event. NameQualificationsCapabilities Are you receiving any other grants for this event (from governmental or nonprofit organizations, etc.)? If so, enter information below: Source of FundingAmount RequestedAmount ReceivedYear 0.000.00 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 8 DISTRICT I APPLICANTS ONLY (Encompasses the City Limits of Key West) When applying for funding, it is important to understandthe number of lodging units available within this Districtas it is the maximum number of room nights which may be sold per day –review table 1below. Table 1: District I: Key WestUnits (Max. daily room nights) Hotel/Motel/B&B/Guest House/Inn5,495 Vacation Rental714 RV Park & Campground0 Total6,209 Source: Florida Department of Business and Professional Regulation, TDC When evaluating funding allocations(return on investment), it is important to understand how the revenue was derived.Table 2demonstrates, given its average lodging rates for the past two years, how Table 2: many room nights this Districthad to sell to District I: Key West raise enough two-penny bed tax revenue for Funding LevelRoom Nights each level of event funding. The chart is $10,0002,190 provided to give a clearer context tothe value $17,0003,730 of the bed tax dollar that funds each level. $25,0005,480 $35,0007,680 The District Advisory Committee may use $50,00010,960 their discretion when evaluating funding $75,00016,450 allocations. However, it is important to $100,00021,930 understand how the income is derived. $120,00026,320 EXHIBIT A-1 Check the box below that best describes the primary purpose of your event: To draw out-of-county visitors to the destination and put “Heads in Beds”. To provide something to do for the visitor who is already here and enhance their experience while visiting the destination. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 9 DISTRICT I CONTINUED… EXHIBIT A-2 EVENT ITINERARY Specifically outline the activities/events that will take place duringyour event. If your event encompasses several days, breakout each day,including the venue. Only include activities that are directly related to the event for which you are seeking funding, and for which your organization is responsible for producing. Example:Day 1: Opening Party/Registration(include venue and time) Day 2: Food and WineTasting (venues and times) Day 3: Art Festival (include venue/times and possible street closings) Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 10 DISTRICT I EXHIBIT A CONTINUED… EXHIBIT A-3 NUMBER OF ROOM NIGHTS ANTICIPATED FOR EVENT Events are scored based on ability to attract out-of-Countyvisitors to the district in which funding is applied.For the event year in which this application refers,provide the room nights your event is anticipated to generate for this district onlyaccording to your selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of- county visitors”, how many room nights do you anticipate you will draw? If you indicated your event is “to enhance the experience for visitors already here”, how many room nights would be influenced by visitors who attend your event? Next, indicate how you arrived at that figure. Room Nights 1. Formula to calculate Room Nightsto this district*Total Room nights will calculate : automatically upon pressing the tab key on your key boardor answering the next question) a. How many out of Countyvisitorsto this district?a. b. How many visitorsto a room? (Note: avg. is 3)b. c. How many nights willthe visitorsstay?c. d. Calculate: Room Nights = (a/b) xc *Room Nights: 0 Divide line aby line b. Then multiple by line c Method used to estimate out-of-county visitorsentered above (a): Check all that apply. Capacity of venue(s)Ticket Salesfrom last event Registrations from last event Crowd photos from last event Police crowd estimatefrom last eventSurvey of attendeesfrom last event (Attach results of survey) Other, please specify Method used to estimate number of nights out-of-Countyvisitors will stay (c): Check one. Based on length of event Based on survey from last event (Attach results of survey) Other, please specify Applicant shall be scored on the combination of Exhibits A-1 (Primary Purpose of event); A-2 (Event Itinerary), and A-3 (Number of Room Nights). 1 23 4 5 6 7 8 9 10 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 11 DISTRICT I CONTINUED… FUNDING REQUEST Check this box if your event meets the definition of a New Event. Definition of New Event: An event that has not taken place in this District previously. A New Event choosing this category will be considered with other New Event applications from a separate resource specifically allocated for New Events.If your event does not score the minimum required score by amajority of the sitting members, your application will not be considered for funding.It is important for the applicant to be aware that scoring the minimum points required to be considered does not guarantee fundingof the event. I understand that as a New Event this is a $10,000grant request. OR ANew Event may choose to apply under the regular event funding process wherein the new event will compete with previously funded events. ------------------------------------------------------------------------------------------------------------------------- Regular Event Funding:Complete this section if your event is NOTapplying as a New Event. Check the appropriate category(Destination or Turnkey)and grant level you are applying for.If your event does not score the minimum required score by amajority of the sitting members, your application will not be considered for funding. The DAC may also decline funding your application, or fund at a lower funding level.It is important for the applicant to be aware that scoring the minimum points required to be considered does not guarantee fundingof the event. Destination Funding Level RequestOnly Level 1:$10,000Level 2: $17,000 Level 3: $25,000 Level 4:$35,000Level 5: $50,000 Level 6: $75,000 ------------------------------------------------------------------------------------------------------------------------ TurnkeyFunding Level RequestOnly Level 7: $75,000Level 8: $100,000 Level 9: $120,000 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 12 DISTRICT I CONTINUED… EXHIBIT B TIMING OF EVENT Events are scored based on when in the calendar year they are held. Shoulder and off season eventsreceive higher scoring.Additional scoring points are also given for mid- week events. The average of the past two fiscal years’ occupancy, as reported by Smith Travel Research, is used to create the Timing ofEvent Scoring. Points areassignedto each occupancy level range. Table 3below depicts the points associated with each occupancy level range. Next, it shows the times which your District, during the past two fiscal years, reached each occupancy level range. Table 3:District I –Timing of Event Scoring Events held District I: Check box when averageReceiveDates For Each next to your Your Table 3 occupancy is:score of:Occupancy Rangeevent dates:Score Is: 60% to 69%4September4 70% to 79%3October, December 1-3 24, 2014,August 80% to 89% %2January, May,June 2 November, 90% to 100%0February –April,July,0 December 25-31 Enter Score Enter your score from Table3(if more than one box was checked, add all 1 scores together and divide by the number of boxes checked) Mid Week Days are Sunday –Thursday 2 +3 Add three(3) points if your event falls on at least 2 mid-week days or or Add two(2) pointsif your event falls on only 1 mid-week day +2 District ITotal ScoreEnter Score 3 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 13 DISTRICT II APPLICANTS ONLY (From City Limits of Key West to the west end of the Seven Mile Bridge) When applying for funding, it is important to understandthe number of lodging units available within this Districtas it is the maximum number of room nights which may be sold per day –review table 1below. Table 1: District II: Big Pine Key & The Lower KeysUnits (Max. daily room nights) Hotel/Motel/B&B/Guest House/Inn220 Vacation Rental236 RV Park & Campground1,327 Total1,783 Source: Florida Department of Business and Professional Regulation, TDC When evaluating funding allocations(returnon investment), it is important to understand how the revenue was derived.Table 2demonstrates, given its average lodging rates for the past two Table 2: years, how many room nights this District II: Big Pine Key & The Lower Keys Districthad to sell to raise enough RV Park/ two-penny bed tax revenue for Hotel/Motel/B&Campground each level of event funding. The Funding LevelB Room NightsRoom Nights* chart isprovided to give a clearer $5,0001,420 2,910 context tothe valueof the bed tax $7,5002,130 4,360 dollar that funds each level. $10,0002,840 5,810 $15,0004,260 8,720 The District Advisory Committee $17,0004,830 9,880 may use their discretion when $20,0005,680 11,630 evaluating funding allocations. $30,0008,520 17,440 However, it is important to *As DAC II does not have participants in the Smith Travel Research understand how the income is program, published rates were used to determine room nights. Room nights is further broken down for this DAC by lodging type as a super derived. majority of DAC II lodging units are RV Park & Campground sites. Little Palm Island is excluded from calculations. EXHIBIT A-1 Check the box below that best describes the primary purpose of your event: To draw out-of-county visitors to the destination and put “Heads in Beds”. Toprovide something to do for the visitor who is already here and enhance their experience while visiting the destination. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 14 DISTRICT II EXHIBIT A CONTINUED… EXHIBIT A-2 EVENT ITINERARY Specifically outline the activities/events that will take place during your event. If your event encompasses several days, breakout each day,including the venue. Only include activities that are directly related to the event for which you are seeking funding, and for which your organization is responsible for producing. Example:Day 1: Opening Party/Registration(include venue and time) Day 2: Food and WineTasting (venues and times) Day 3: Art Festival (include venue/times and possible street closings) Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 15 DISTRICT II EXHIBIT A CONTINUED… EXHIBIT A-3 NUMBER OF ROOM NIGHTS ANTICIPATED FOR EVENT Events are scored based on ability to attract out-of-Countyvisitors to the district in which funding is applied.For the event year in which this application refers,provide the room nights your event is anticipated to generate for this district onlyaccording to your selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of- county visitors”, how many room nights doyou anticipate you will draw? If you indicated your event is “to enhance the experience for visitors already here”, how many room nights would be influenced by visitors who attend your event?Next, indicate how you arrived at that figure. Room Nights 1. Formula to calculate room nightsto this district(*Total Room Nights will calculate automatically upon pressing the tab key on your key board or answering the next question): a. How many out of Countyvisitorsto this district?a. b. How many visitorsto a room? (Note: avg. is 3)b. c. How many nights willthe visitorsstay?c. d. Calculate: Room Nights = (a/b) xc *Room Nights: 0 Divide line aby line b. Then multiple by line c Method used to estimate out-of-county visitorsentered above (a): Check all that apply. Capacity of venue(s)Ticket Salesfrom last event Registrations from last event Crowd photos from last event Police crowd estimatefrom last eventSurvey of attendeesfrom last event (Attach results of survey) Other, please specify Method used to estimate number of nights out-of-Countyvisitors will stay (c): Check one. Based on length of event Based on survey from last event(Attach results of survey) Other, please specify Applicant shall be scored on the combination of Exhibits A-1 (Primary Purpose of event); A-2 (Event Itinerary), and A-3 (Number of Room Nights). 1 2 3 4 5 6 7 8 9 10 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 16 DISTRICT II CONTINUED… FUNDING REQUEST Check the appropriate category (Destination or Turnkey) below and grant level you are applying for. If your event does not score the minimum required score by amajority of the sitting members, your application will not be considered for funding. The DAC may also decline funding your application, or fund at a lower funding level.It is important for the applicant to be aware that scoring the minimum points required to be considered does not guarantee fundingof the event. Destination Funding Level RequestOnly Level 1: $5,000Level 2: $7,500Level 3:$10,000 Level 4: $15,000 ------------------------------------------------------------------------------------------------------------------------- TurnkeyFunding Level RequestOnly Level 5: $20,000Level 6: $30,000 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 17 DISTRICT II CONTINUED… EXHIBIT B TIMING OF EVENT Events are scored based on when in the calendar year they are held. Shoulder and off season events receive higher scoring.Additional scoring points are also given for mid- week events. The average of the past two fiscal years’ occupancy, as reported by Smith Travel Research, is used to create the Timing of Event Scoring. Points are assignedto each occupancy level range. Table 3below depicts the points associated with each occupancy level range. Next, it shows the times which your District, during the past two fiscal years, reached each occupancy level range. Table 3: District II –Timing of Event Scoring Your Events held when ReceiveDistrict II: Check box Table 3 averagescore Dates For Each next to your Score occupancy is:of:Occupancy Rangeevent dates:Is: 0% to 59%5September, October, 5 December 60% to 69%4January,August,November4 70% to 79%3February, Aprilto July3 80% to 100%2March 2 Enter Score Enter your score from Table3(if more than one box was checked, add all scores together and divide by the number of boxes checked) 1 Mid Week Days are Sunday –Thursday 2 +2 Add two (2) points ifyour event falls on at least 2 mid-week days or or Add one (1) point if your event falls on only 1 mid-week day +1 District IITotal ScoreEnter Score 3 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 18 DISTRICT III APPLICANTS ONLY (From the west end of the Seven Mile Bridge to the Long Key Bridge) When applying for funding, it is important to understandthe number of lodging units available within this Districtas it is the maximum number of room nights which may be sold perday –review table 1below. Table 1: District III: MarathonUnits (Max. daily room nights) Hotel/Motel/B&B/Guest House/Inn1,785 Vacation Rental1,112 RV Park & Campground696 Total3,593 Source: Florida Department of Business and Professional Regulation, TDC When evaluating funding allocations(return on investment), it is important to understand how the revenue was derived.Table 2demonstrates, given its average lodging rates for the past two years, how many room nights this Districthad to sell to raise enough two-penny bed tax revenue Table 2: for each level of event funding. The chart is District III: Marathon provided to give a clearer context tothe value Funding LevelRoom Nights of the bed tax dollar that funds each level. $10,0002,430 $20,0004,850 The District Advisory Committee may use $30,0007,280 their discretion when evaluating funding $40,0009,710 allocations. However, it is important to $50,00012,140 understand how the income is derived. EXHIBITA-1 Check the box below that best describes the primary purpose of your event: To draw out-of-county visitors to the destination and put “Heads in Beds”. To provide something to do for the visitor who isalready here and enhance their experience while visiting the destination. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 19 DISTRICT III EXHIBIT A CONTINUED… EXHIBIT A-2 EVENT ITINERARY Specifically outline the activities/events that will take place during your event. If your event encompasses several days, breakout each day,including the venue. Only include activities that are directly related to the event for which you are seeking funding, and for which your organization is responsible for producing. Example:Day 1: Opening Party/Registration(include venue and time) Day 2: Food and WineTasting (venues and times) Day 3: Art Festival (include venue/times and possible street closings) Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 20 DISTRICT III EXHIBIT A CONTINUED… EXHIBIT A-3 NUMBER OF ROOM NIGHTS ANTICIPATED FOR EVENT Events are scored based on ability to attract out-of-Countyvisitors to the district in which funding is applied.For the event year in which this application refers,provide the room nights your event isanticipated to generate for this district onlyaccording to your selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of-county visitors”, how many room nights do you anticipate you will draw? If you indicated your event is “to enhance the experience for visitors already here”, how many room nights would be influenced by visitors who attend your event?Next, indicate how you arrived at that figure. Room Nights 1. Formula to calculate room nightsto thisdistrict (*Total Room Nights will calculate automatically upon pressing the tab key on your key board or answering the next question): a. How many out of Countyvisitorsto this district?a. b. How many visitorsto a room? (Note: avg. is 3)b. c. How many nights willthe visitorsstay?c. d. Calculate: Room Nights = (a/b) xc *Room Nights: 0 Divide line aby line b. Then multiple by line c Method used to estimate out-of-county visitorsentered above (a): Check all that apply. Capacity of venue(s)Ticket Salesfrom last event Registrations from last event Crowd photos from last event Police crowd estimatefrom last eventSurvey of attendeesfrom last event (Attach results of survey) Other, please specify Method used to estimate number of nights out-of-Countyvisitors will stay (c): Check one. Based on length of event Based on survey from last event(Attach results of survey) Other, please specify Applicant shall be scored on the combination of Exhibits A-1 (Primary Purpose of event); A-2 (Event Itinerary), and A-3 (Number of Room Nights). 1 2 3 4 5 6 7 8 9 10 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 21 DISTRICT III CONTINUED… FUNDING REQUEST Please note: District III does not have a Turnkey Funding option Check the grant level you are applying for. If your event does not score the minimum required score by amajority of the sitting members, your application will not be considered for funding. The DAC may also decline funding your application, or fund at a lower funding level.It is important for the applicant to be aware that scoring the minimum points required to be considered does notguarantee fundingof the event. Destination Funding Level RequestOnly Level 1: $10,000 Level 2: $20,000Level 3: $30,000 Level 4:$40,000Level 5: $50,000 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 22 DISTRICT III CONTINUED… EXHIBIT B TIMING OF EVENT Events are scored based on when in the calendar year they are held. Shoulder and off season events receive higher scoring.Additional scoring points are also given for mid- week events. The average of the past two fiscal years’ occupancy, as reported by Smith Travel Research, is used to create the Timing of Event Scoring. Points are assignedto each occupancy level range. Table 3below depicts the points associated with each occupancy level range. Next, it shows the times which your District, during the past two fiscal years, reached each occupancy level range. Table 3: District III–Timing of Event Scoring Events held ReceiveDistrict III: Check box next Your when averagescore Dates For Each to your event Table 3 occupancy is:of:Occupancy Rangedates:Score Is: 0% to 59%5September, October, 5 December 60% to 69%4November, January,May, 4 August 70% to 79%3February, April, June, 3 80% to 100%2March, July 2 Enter Score Enter your score from Table3(if more than one box was checked, add all 1 scores together and divide by the number of boxes checked) Mid Week Days are Sunday –Thursday 2 +2 Add two (2) points if your event falls on at least 2 mid-week days or or Add one (1) point if your event falls on only 1 mid-week day +1 District III Total ScoreEnter Score 3 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 23 DISTRICT IV APPLICANTS ONLY (Between the Long Key Bridge and mile marker 90.939) When applying for funding, it is important to understandthe number of lodging units available within this Districtas it is the maximum number of room nights which may be sold per day –review table 1below. Table 1: Units (Max. daily room nights) District IV: Islamorada Hotel/Motel/B&B/Guest House/Inn1,626 Vacation Rental238 RV Park & Campground331 Total2,195 Source: Florida Department of Business and Professional Regulation, TDC When evaluating funding allocations(return on investment), it is important to understand how the revenue was derived.Table 2demonstrates, given its average lodging rates for the past two years, how many room nights this Districthad to sell to raise enough two-penny bed tax revenue Table 2: for each level of event funding. The chart is District IV: Islamorada provided to give a clearer context tothe value Funding LevelRoom Nights of the bed tax dollar that funds each level. $10,0002,240 $15,0003,360 $20,0004,480 The District Advisory Committee may use $25,0005,610 their discretion when evaluating funding $30,0006,730 allocations. However, it is important to $35,0007,850 understand how the income is derived. $40,0008,970 $50,00011,210 EXHIBIT A-1 Check the box below that best describes the primary purpose of your event: To draw out-of-county visitors to the destination and put “Heads in Beds”. To provide something to do for the visitor who is already here and enhance their experience while visiting the destination. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 24 DISTRICT IVEXHIBIT A CONTINUED… EXHIBIT A-2 EVENT ITINERARY Specifically outline the activities/events that will take place during your event. If your event encompasses several days, breakout each day,including the venue. Only include activities that are directly related to the event for which you are seeking funding, and for which your organization is responsible for producing. Example:Day 1: Opening Party/Registration(include venue and time) Day 2: Food and WineTasting (venues and times) Day 3: Art Festival (include venue/times and possible street closings) Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 25 DISTRICT IV EXHIBIT A CONTINUED… EXHIBIT A-3 NUMBER OF ROOM NIGHTS ANTICIPATED FOR EVENT Events are scored based on ability to attract out-of-Countyvisitors to the district in which funding is applied.For the event year in which this application refers,provide the room nights your event is anticipated to generate for this district onlyaccording to your selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of-county visitors”, how many room nights do you anticipate you will draw? If you indicated your event is “to enhance the experience for visitors already here”, how many room nights would be influenced by visitors who attend your event?Next, indicate how you arrived at that figure. Room Nights 1. Formula to calculate room nightsto this district (*Total Room Nights will calculate automatically upon pressing the tab key on your key board or answering the next question): a. How many out ofCountyvisitorsto this district?a. b. How many visitorsto a room? (Note: avg. is 3)b. c. How many nights willthe visitorsstay?c. d. Calculate: Room Nights = (a/b) xc *Room Nights: 0 Divide line aby line b. Then multiple by line c Method used to estimate out-of-county visitorsentered above (a): Check all that apply. Capacity of venue(s)Ticket Salesfrom last event Registrations from last event Crowd photos from last event Police crowd estimatefrom last eventSurvey of attendeesfrom last event (Attach results of survey) Other, please specify Method used to estimate number of nights out-of-Countyvisitors will stay (c): Check one. Based on length of event Based on survey from last event(Attachresults of survey) Other, please specify Applicant shall be scored on the combination of Exhibits A-1 (Primary Purpose of event); A-2 (Event Itinerary), and A-3 (Number of Room Nights). 1 2 3 4 5 6 7 8 9 10 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 26 DISTRICT IV CONTINUED… FUNDING REQUEST Check the appropriate category(Destination or Turnkey) belowand grant level you are applying for. If your event does not score the minimum required score by amajority of the sitting members, your application will not be considered for funding. The DAC may also decline funding your application, or fund at a lower funding level.It is important for the applicant to be aware that scoring the minimum points required to be considered does not guarantee fundingof the event. Destination Funding Level RequestOnly Level 1: $10,000 Level 2: $15,000Level 3: $20,000 Level 4: $25,000Level 5: $30,000 ------------------------------------------------------------------------------------------------------------------------- TurnkeyFunding Level RequestOnly Level 6: $40,000Level 7: $50,000 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 27 DISTRICT IV CONTINUED… EXHIBIT B TIMING OF EVENT Events are scored based on when in the calendar year they are held. Shoulder and off season events receive higher scoring.Additional scoring points are also given for mid- week events. The average of the past two fiscal years’ occupancy, as reported by Smith Travel Research, is used to create the Timing of Event Scoring. Points are assignedto each occupancy level range. Table 3below depicts the points associated with each occupancy level range. Next,it shows the times which your District, during the past two fiscal years, reached each occupancy level range. Table 3: District IV–Timing of Event Scoring Events held when ReceiveDistrict IV: Check box averagescore Dates For Each next to your Your Table 3 occupancy is:of:Occupancy Rangeevent dates:Score Is: 0% to 59%5September, October, 5 December 60% to 69%4January, August, 4 November 70% to 79%3February, April toJuly3 80% to 100%2March 2 Enter Score Enter your score from Table3(if more than one box was checked, add all 1 scores together and divide by the number of boxes checked) Mid Week Days are Sunday –Thursday 2 +2 Add two (2) points if your event falls on at least 2 mid-week days or or Add one (1) point if your event falls on only 1 mid-week day +1 District IVTotal ScoreEnter Score 3 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 28 DISTRICT V APPLICANTS ONLY (Frommile marker 90.940 to the Dade/Monroe County line & any mainland portions of Monroe County) When applying for funding, it is important to understandthe number of lodging units available within this Districtas it is the maximum number of room nights which may be sold per day –review table 1below. Table 1: District V: Key LargoUnits (Max. daily room nights) Hotel/Motel/B&B/Guest House/Inn1,582 Vacation Rental471 RV Park & Campground300 Total2,353 Source: Florida Department of Business and Professional Regulation, TDC When evaluating funding allocations(return on investment), it is important to understand how the revenue was derived.Table 2demonstrates, given its average lodging rates for the past two years, how Table 2: many room nights this Districthad to sell to District V: Key Largo raise enough two-penny bed tax revenue for Funding LevelRoom Nights each level of event funding. The chart is $10,0002,870 provided to give a clearer context tothe value $15,0004,310 of the bed tax dollar that funds each level. $20,0005,750 $25,0007,180 The District Advisory Committee may use $30,0008,620 their discretion when evaluating funding $35,00010,060 allocations. However, it is important to $40,00011,490 understand how the income is derived. $50,00014,370 EXHIBIT A-1 Check the box below that best describes the primary purpose of your event: To draw out-of-county visitors to the destination and put “Heads in Beds”. To provide something to do for the visitor who is already here and enhance their experience while visiting the destination. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 29 DISTRICT VEXHIBIT A CONTINUED… EXHIBIT A-2 EVENT ITINERARY Specifically outline the activities/events that will take place during your event. If your event encompasses several days, breakout each day,including the venue. Only include activities that are directly related to the event for which you are seeking funding, and for which your organization is responsible for producing. Example:Day 1: Opening Party/Registration(include venue and time) Day 2: Food and WineTasting (venues and times) Day 3: Art Festival (include venue/times and possible street closings) Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 30 DISTRICT V EXHIBIT A CONTINUED… EXHIBIT A-3 NUMBER OF ROOM NIGHTS ANTICIPATED FOR EVENT Events are scored based on ability to attract out-of-Countyvisitors to the district in which funding is applied.For the eventyear in which this application refers,provide the room nights your event is anticipated to generate for this district onlyaccording to your selection in A-1. In other words, if you indicated your event’s primary purpose is to “draw out-of-county visitors”, how many room nights do you anticipate you will draw? If you indicated your event is “to enhance the experience for visitors already here”, how many room nights would be influenced by visitors who attend your event?Next, indicate how you arrived atthat figure. Room Nights 1. Formula to calculate room nightsto this district (*Total Room Nights will calculate automatically upon pressing the tab key on your key board or answering the next question): a. How many out of Countyvisitorsto this district?a. b. How many visitorsto a room? (Note: avg. is 3)b. c. How many nights willthe visitorsstay?c. d. Calculate: Room Nights = (a/b) xc *Room Nights: 0 Divide line aby line b. Then multiple by line c Method used to estimate out-of-county visitorsentered above (a): Check all that apply. Capacity of venue(s)Ticket Salesfrom last event Registrations from last event Crowd photos from last event Police crowd estimatefrom last eventSurvey of attendeesfrom last event (Attach results of survey) Other, please specify Method used to estimate number of nights out-of-Countyvisitors will stay (c): Check one. Based on length of event Based on survey from last event(Attach results of survey) Other, please specify Applicant shall be scored on the combination of Exhibits A-1 (Primary Purpose of event); A-2 (Event Itinerary), and A-3 (Number of RoomNights). 1 2 3 4 5 6 7 8 9 10 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 31 DISTRICT V CONTINUED… FUNDING REQUEST Check the appropriate category (Destination or Turnkey) below and grant level you are applying for. If your event does not score the minimum required score by amajorityof the sitting members, your application will not be considered for funding. The DAC may also decline funding your application, or fund at a lower funding level.It is important for the applicant to be aware that scoring the minimum points required to be considered does not guarantee fundingof the event. Destination Funding Level RequestOnly Level 1: $10,000 Level 2: $15,000Level 3: $20,000 Level 4: $25,000Level 5: $30,000Level 6: $35,000 Level 7: $40,000 ------------------------------------------------------------------------------------------------------------------------- TurnkeyFunding Level RequestOnly Level 8: $40,000Level 9: $50,000 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 32 DISTRICT V CONTINUED… EXHIBIT B TIMING OF EVENT Events are scored based on when in the calendar year they are held. Shoulder and off season events receive higher scoring.Additional scoring points are also given for mid- week events. The average of the past two fiscal years’ occupancy, as reported by Smith Travel Research, is used to create the Timing of Event Scoring. Points are assignedto each occupancy level range. Table 3below depicts the points associated with each occupancy level range. Next, it shows the times which your District, during the past two fiscal years, reached each occupancy level range. Table 3: District V–Timing of Event Scoring Events held District V:Check box next when averageReceiveDates For Each to your event Your Table 3 occupancy is:score of:Occupancy Rangedates:Score Is: 0% to 59%5September, 5 October 60% to 69%4November –4 January, August 70% to 79%3February, April-3 June 80% to 100%2March, July 2 Enter Score Enter your score from Table3(if more than one box was checked, add all 1 scores together and divide by the number of boxes checked) Mid Week Days are Sunday –Thursday 2 +2 Add two (2) points if your event falls on at least 2 mid-week days or or Add one (1) point if your event falls on only 1 mid-week day +1 District VTotal ScoreEnter Score 3 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 33 EXHIBIT C SOUNDNESS OF MARKETING PLAN AND FINANCIAL COMMITMENT OF APPLICANTTO THE MARKETING OF THIS EVENT If you receive the money you are requesting from the TDC,describe in detail,how your organization plans to market your event to appeal to your target market. Please be specific about your media placement/cost. If you require more space than provided, please attach as Exhibit C. Highest points will be awarded for soundness ofplanand the strength of your organization’sfundingcontribution. Continue on next page if needed. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 34 EXHIBIT CCONTINUED… SOUNDNESS OF MARKETING PLAN AND FINANCIAL COMMITMENT OF APPLICANTTO THE MARKETING OF THIS EVENT What is the total amount of your Marketing Plan?$ How much is the applicant contributing to the marketing of this eventin “Hard Dollars”?$ 1 2 3 4 5 6 7 8 9 10 If you are a re-occurring event, attach as ExhibitC-1your operating budgetdetailing the income/expense foryour last eventincluding community hard dollar support contributions. OR If you are a new event, attach as ExhibitC-2your projected operating budget detailing your projected income/expense for the proposed new eventincluding community hard dollar support contributions. Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 35 EXHIBIT D ACTION PLAN Submit a detailed action plan including appropriate permit(s) if applicable,as to how parking/securityandroad closures will behandled during your event. The plan should include the following information: 1.Describehow your event plan will handle road closures. If applicable,enclose a copy of the approval by the appropriate county/municipal entity. 2.Describehow your event plan will accommodate parking and transportation. 3.Describehow your event plan willhandle security. 4.Event Sustainability. Our visitors come to enjoy events, but in the process,a tremendousamount of waste is generated, much of it recyclable. The single most effective tool in reducing waste at special events is planning ahead.On the next page (page 37),complete a narrative on how youplan to reduce waste during yourevent by doing the following: a.Encourage recycling message within programs and brochuresto recycle during the event and also at home. b.Encourage “Green” advertising (broadcast and digital). c.Encourage vendors to use biodegradable and compostable products (utensils; plates and cups; paper or canvas bags). d.Encourage theuse of clearly identified recycling containers. e.Discourage use of single use plastic bags and other products. Useful contact numbers: Monroe County:(305) 289-6037City of Key West:(305) 809-3902 City of Marathon:(305) 289-6037Islamorada Village of Islands:(305) 853-3433 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 36 EXHIBIT DCONTINUED… ACTION PLAN 1 2 3 4 Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 37 NON-COLLUSION AFFIDAVIT and VERIFICATION I,, of the City of accordingto law on my oath, and under penalty of perjury, depose and say that: 1)I am , the applicant making the application for the event. 2)The prices in this application have been arrived at independently without collusion, consultation, communication or contractfor the purpose of restricting competition, as to any matter relating to such prices with any other applicant or with any competitor; 3)Unless otherwise required by law, the prices which have been quoted in this application have not been knowingly disclosed by the applicant and will not knowingly be disclosed by the applicant prior to application opening, directly or indirectly, to any other applicant or to any competitor; 4)No attempt has been made or will be made by the applicant to induce any other person, partnership or corporation to submit, or not to submit, a application for the purpose of restricting competition; and 5)The statements contained in this affidavit are true and correct, and made with full knowledge that Monroe County relies upon the truth of the statements contained in this affidavit in awarding contracts for said project. Print off this page, notarize below, and include as part of application VERIFICATION I HEREBY CERTIFY that I have read the forgoing application and that the facts stated herein are true and correct to the best of my knowledge and belief. President's Name TypedPresident's Signature Sworn to and subscribed before me this day of , 20 personally appeared ,, and known to be the persons named in and who executed the foregoing document. ________________________________ My commission expires:Notary Public State of Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 38 DRUG FREE WORKPLACE FORM The undersigned applicant in accordance with Section 287.087 Florida Statutes hereby certifies that: Enter Business Name (Name of Business) 1.Publishes a statement notifying employees that the unlawful manufacture, distribution, dispensing, possession, or use of a controlled substance is prohibited in the workplace and specifying the actions that will be taken against employees for violations of such prohibition. 2.Informs employees about the dangers of drug abuse in the workplace, the business’s policy of maintaining a drug-free workplace, any available drug counseling, rehabilitation, and employee assistance programs, and the penalties that may be imposed upon employees for drug abuse violations. 3.Gives each employee engaged in providing the commodities or contractual services that are under application a copy of the statement specified in subsection (1). 4. In the statement specified in subsection (1), notifies the employees that, as a condition of working on the commodities or contractual services that are under proposal, the employee will abide by the terms of the statement and will notify the employer of any conviction of,or plea of guilty or nolo contendere to, any violation of Chapter 893 (Florida Statutes) or of any controlled substance law of the United States or any state, for a violation occurring in the workplace no later than five (5) days after such conviction. 5.Imposes a sanction on, or require the satisfactory participation in a drug abuse assistance or rehabilitation program if such is available in the employee’s community, or any employee who is so convicted. 6.Makes a good faith effort to continue to maintain a drug-free workplace through implementation of this section. As the person authorized to sign the statement, I certify that this firm complies fully with the above requirements. Print off this page, sign below, and include as part of application _________________________________________ Applicant’s Signature _________________________________________ Date Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 39 APPLICATION CHECK LIST (submit with application) I have completed the following items: Each section of the application has been completed. Applicant has reviewed the sample Contract at http://www.monroecounty-fl.gov/DocumentCenter/Home/View/5163(Destination Event) and http://www.monroecounty-fl.gov/DocumentCenter/Home/View/5165 (Turnkey Event). Applicant has reviewed the scoring sheet at http://www.monroecounty-fl.gov/DocumentCenter/Home/View/5170,that is utilized by the District Advisory Committees and understands that the application must score 17points or above by amajority of the sitting members in order to qualify for funding. Applicant has attached a copy of survey results (Applicable only if the applicant has checked the survey option in Exhibit A-3) Applicant has submitted the event’sbudget and income/expense report for the last event. Re-occurring events should submit Exhibit C.1.and new events should submit Exhibit C.2.(page 35). Applicant has completed and signed the Non-Collusion Affidavit and Verification form included within the application(page 38). Applicant has reviewed and signed the Drug Free Workplace form included within the application(page 39). Print off this page, sign below, and include as part of application Signed By: _________________________________ Type Name: Type Name Here Monroe County Tourist Development Council –Destinationand Turnkey Event Funding Application for FY 2015 40