Item C27 BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: 10/17.114 Division: Public Works_
.................................
Bulk Item: Yes X No Department: -,--Solid.Waste Mannejgqqt,
Staff Contact: Rosa Washineton/292-4432
AGENDA ITEM WORDING: Approval for staff to continue purchasing air time on Radio Ritmo
(aka Summerland Media), the only bilingual station in the Florida Keys, in an effort to continue
outreach and education efforts to our Spanish speaking residents regarding Monroe County's Solid
Waste and Recycling Goals, programs and events.
ITEM BACKGROUND: Radio Ritmo is the only Spanish radio station located in Monroe County.
Since 2010 Monroe County Solid Waste has partnered with Radio Ritmo in an outreach campaign to educate
residents and visitors whose first language is Spanish, regarding the County's commitment to recycling, and
what materials are accepted by our contractors (haulers). According to the 2013 Census population estimates,
Monroe County has approximately 21.7% (16,568) residents whose first language is Spanish, and though many
claim to speak English "very well," they feel most at ease when they hear news and important information in
their native language. These figures do not include Spanish speaking individuals/families that come to Monroe
County to work and or visit daily. Radio Ritmo can be heard from South Dade to the southernmost point in
Key West. The station may also be heard over the Internet. In FY 2013 during our Hazardous Waste
Collection events we were able to gauge the results of advertising on this station by the participation of non-
English speaking residents in the event, especially from the area of Stock Island and Marathon. Due to our radio
presence we receive phone calls daily from homeowners/residents asking for more information about recycling,
what materials to recycle, the significance of the Trim Notices, and what services they're entitled to as
taxpayers in Monroe County. We also receive calls from parents after their child comes home and shares what
he/she has learned in our school presentations. Further, Radio Ritmo is instrumental in spreading the word to
residents about hurricane preparedness and safety information, water quality warnings, and schedule changes
from out waste haulers. In the spirit of partnership the station is offering 12 months (10/l/14 to 9/30/15) radio
time for the price of I 0 months.
PREVIOUS RELEVANT ROCC ACTION: Previous approval 10/13.
CONTRACT/AGREEMENT CHANGES: None
.................... ............... .................. ............
STAFF RECOMMENDATIONS: Approval
TOTAL COST: $2,500 INDIRECT COST: n/a BUDGETED; Yes X No
DIFFERENTIAL OF LOCAL PREFERENCE: n/a
COST TO COUNTY: $2 500 SOURCE OF FUNDS: Fund 414 SW Assessment
REVENUE PRODUCING: Yes No X AMOUNT PER YEAR; 0
OMB/Purchasing Risk Man I/A
APPROVED BY: County ,Afl� Management
DOCUMENTATION: Included Not Required_
DISPOSITION:— AGENDA ITEM 9---.
Revised 11/06
MONROE COUNTY BOARD OF COUNTY COMMISSIONERS
CONTRACT SUMMARY
Contract with: Surnmerland Media aka Radio Ritmo, Contract#
Effective Date: 10/01/2014
Expiration Date: 09/30/2015
Contract Purpose[Description: Approval for staff to continue purchasing air time on Summer-
land Media's Radio Ritmo, the only Spanish radio station in
the Florida Keys. This time will be used to continue outreach
and education efforts to our Spanish !speaking residents and
visitors regarding our Solid Waste and Recycling Goals,
programs and events.
..... .... ............ ----------------------------------------..........................................................
Contract Manager: Rosa Wash iQg!pR.__ _ 4432 Public Works -#1
-.111.11111......... ..... .... ....... -----------------------
(Name) (Ext.) (Department/Stop#)
for BOCC meeting on October 17, 2014 Agenda Deadline: September 30, 2014
CONTRACT COSTS
Total Dollar Value of Contract: $ 2,500.00 Current Year Portion: $ 2,500.00
.............................
Budgeted? Yes® No F-1 Account Codes: 414-40000-530498
Grant: $ -0-
County Match:7
ADDITIONAL COSTS
Estimated Ongoing Costs: $ n/a /yr. For: .................
jNot included in dollar value above) (e.2., maintenance, utilities,ianitorial, salaries, etc.)
CONTRACT REVIEW
Changes Date Out
at In Needed
lL Reviewer
YesEl N,oV Division Director
Risk Management Yes(] Nod"
O.M.B./Purchasing YesQ Nod —"A
County Attorney C", YesEl No® J, )i I I t t�
Comments:
.......... .....
OMB Form Revised 2127101 MCP#2
Radio Ritmo
Summerlaind Media, LLC
22500 Pieces of Eight Street Cudjoe Key, FL 33042
BROADCAST TIME ORDER Date'.
Start datw. End date:
1�1141 1. -
9
Advertiser: W.
L�l I—I ( ry
che9k one: P.U. #
Agency: 12"rernit invoice
111--y"
71 0 cash in advance times es
Address, 10,31
5 , needed El no
h " f /7230 y' check one:
Oty, State & zip: —c:? o&�,:Ilz 12�`stand b Insplectiioroadcast n/Tracking'No.
11 ,2� 5
Persona
I ? 0 calendar month
Contact Perso
�Lxkc/Z/L/y
?J ,- options for make good check one:
Telephone: 9 V32 check one: 0 agency
D same flight O'd i rect
Package/Program: - J airne week
11 extend schedule chec one: check one:
co-op products: 0 dollar for dollar :?_Icolcal 7;1c--a s h
10 credit 0 regional 10 trade
Conflicts: 13 ask salesperson 0 national 1 13 non-comm,
End X/I #of Tot.
Station Carta RatelLengtlh St qiJ Datel, Daypart MON TUES WED THURS FRI SAT _SUN Wks Wks Spots TOTAL
16 111V*146,114 1 7 7 T 7
06-
. ............. ......
IWO
kro.0
d La
Ard",0 0
Rate
tA
147 0 0
0
—---—--------------
/A(
-0 do
TOTAL 061,
Special Instructlons/Comments: 0 0
TERMS OF AGREEMENT•No condIlIons,moreseniations or agreements verbal W otheiwise have been made that do not appear on this contract.If this Is not complete
scheduIed,advertiser agrees IQ Pay fore L II used at rale,earned for the Iessor scheduie,Contract subject to al Station and Government Regulations.Stations reserve the right
to Pre-empt cornmercol time segmenils for broadcasts of a special nalute which,are deemed In the public interest.Make-good announcements will be aired at the station's
Oscteflon,811TS are due PaVahe on or before the 30"'day of the month following broadcast. It the 1I is not pald by this date,a finance charge will be applied as follows:
11/2%Pet Mnlh,which IS,an ANNUAL PERCENTAGE RATE OF 18%,The nI finance charge Is 25 cents per month.If turned over for collection,Advertiser agrees to
pay all legal fees and costs inrJudinq reasonable aftorney fees."NOVICE TO BUYER—DO NOT SIGN THIS AGREEMENT IN:BLANK,YOU ARIE ENTITLED TO A COPY
OF THE AGREEMENT AT THE TIME YOU SIGN.KEEP IT TO PROTECT YOUR LEGAL RIGHTS."
By: Authorized Agent
......... .. ..
Firm Name:
...........
Not valild until accepted by: