FY2021 10/21/2020 '"° -, Kevin Madok, CPA
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a Clerk of the Circuit Court&Comptroller—Monroe County, Florida
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DATE: October 26, 2020
TO: Ammie Machin,Administrative Assistant
Tourist Development Council
FROM: Pamela G. Hanc �►j�. .
SUBJECF: October 21' BOCC Meeting
Attached is an electronic copy of each of the following Fishing Umbrella Event Agreements
(Item FI) for Fiscal Year 2021, totaling$297,500.00 for your handling:
Ioren Rea dba Cuda Bowl Fishing Tournament, Cuda Bowl Fishing Tournament, in the
amount of$3,500.00; Loren Rea d/b/a Del Brown Permit Tournament, Del Brown Permit
Tournament, in the amount of $4,000.00; Herman Lucerne Memorial Foundation, Inc.,
Henan Lucerne Memorial Backcounu Championship, in the amount of$7,500.00; Herman
Lucerne Memorial Foundation, Inc., Heenan Lucerne Memorial Tarpon Cup,in die amount of
$5,000.00; Kellie Trotta,Islamorada All Tackle Bonefish and Permit Championship, in die
amount of$3,000.00; Islamorada Charterboat Association, Inc., Islamorada Sailfish Tournament,
in die amount of$14,000.00; Key West Fishing Tournament, Inc., Key West Fishing
TOW'lament, in dre amount of$35,000.00;Meal Mayhem, Inc., Key West Kingfish Mayhem, in
die amount of$35,000.00; Key West Marlin Tournament, Inc., Key West Marlin Tournament, in
die amount of$50,000.00; Metro Media Marketing, Inc. d/b/a Ladies, Ict's Go Fishingl, LILT
Fishing Fever a/hk/a Ladies, Let's Go Fishing Fishing Fever, in die amount of$4,000.00; Metro
Media Marketing, Inc. d/b/a Ladies, Let's Go Fishing!, LLGF Screamin' Reels Wk/a Ladies, Let's
Go Fishing Screamin' Reels,in die amount of$4,000.00; Lower Keys Chamber of Commerce,
Inc., 28111 Annual Lower Keys Chamber of Commerce Annual Dolphin Tournament, in die
amount of$10,000.00; Marathon Offshore Bull& Cow Dolphin Tournament, Inc., Marathon
Onshore Bull&Cow Dolphin Tournament, in the amount of$52,000.00; Key West and Lower
Keys Fishing Guides Association, Inc., March Merkin Invitational Permit Tournament, in die
amount of$5,000.00; Nick Sheahan Scholarship Fund, Inc., Nick Sheahan Dolphin Rodeo, in die
amount$17,500.00; Skipper's Dolphin LLC, Skippers Dolphin Tournament,in the amount of
$17,500.00; Key West and Lower Keys Fishing Guides Association, Inc., Sugarloaf Showdown, in
dre amount of$5,000.00; Rotary Club of Key Largo Charitable Events, Inc.,Take Stock in
Children-Backcountry Challenge, in the amount of$17,500.00; David Breznicky, Tarponian
Tournament, in die amount of$3,000.00; and Southernmost Post NO. 3911 Veterans of Foreign
Wars of die IJnited States, Inc.,VFW Fishing Tournament, in the amount of$5,000.00.
Should you have any questions please feel free to contact me at (305) 292-3550.
cc: County Attorney
Finance
File
KEY WEST MARATHON PLANTATION KEY PK/ROTH BUILDING
500 Whitehead Street 3117 Overseas Highway 88820 Overseas Highway 50 High Point Road
Key West,Florida 33040 Marathon,Florida 33050 Plantation Key,Florida 33070 Plantation Key,Florida 33070
305-294-4641 305-289-6027 305-852-7145 305-852-7145
FISHING EVENT FUNDING AGREEMENT
THIS Agreement is made and entered into by and between Monroe County, Florida, a political
subdivision of the State of Florida (County), and Metro Media Marketing, Inc. DBA Ladies, Let's Go
Fishing! (Event Contractor) on this a u' day of Oc(dber , 2020.
WHEREAS, Florida Keys Fishing Tournaments, Inc. (Fishing Umbrella), the umbrella organization
under contract with the County, has recommended to the Monroe County Tourist Development Council
(TDC), which has endorsed the recommendation, that certain monies be allocated for promotion of an
event, which has as one of its main purposes the attraction of tourists, by Event Contractor; and
WHEREAS, Event Contractor has represented and agreed that it desires and is able to conduct the
event; and
WHEREAS, the Umbrella organization recommends allocation of funds for the LLGF Fishing
Fever AKA Ladies, Let's Go Fishing Fishing Fever (Event) on October 2020.
NOW, THEREFORE; in consideration of the mutual promises contained herein, the parties agree
as follows:
1. Amount: County shall pay a sum not to exceed $4,000(FOUR THOUSAND DOLLARS—TDC
District IV Funding Allocation) effective October 1, 2020 for promotion and related expenditures, as
described in the event budget, attached hereto as Exhibit D, for production of the Event. Of this amount,
at least 30% or $1,200 of the total allocated funds must be placed in advertising and production
cost line item-and be attributable to out of county placement. No amendments shall be made to the
Budget as set forth in Exhibit D after approval of contract. Payment will be made only after Event
Contractor submits invoices and supporting documentation, in accordance with generally accepted
accounting principles, acceptable to the County Clerk. The advertising and promotion budget using County
funding may be altered as to the individual line items, or components, within 10% of the amount stated for
that item or component, without increasing the total dollar amount and without requiring a written
amendment to this agreement. The general non-allocated section of an Umbrella event budget shall not
exceed 15% of the total budget and may be utilized for unforeseen permissible expenditures and for those
budget lines that may require additional funds. Monroe County's performance and obligation to pay under
this agreement is contingent upon an annual appropriation by the Board of County Commissioners.
In a situation where the Event has to be postponed due to a named storm or hurricane for which
the County orders a visitor and/or resident evacuation order, the Event Contractor shall have thirty (30)
days to provide to Florida Keys Fishing Tournaments, Inc. notice of a new date for the Event, and shall
produce-the-re-scheduled Event within ninety(90) days of the original date of Event. The rescheduled date
shall be authorized, in writing, by the Florida Keys Fishing Tournaments, Inc. and forwarded to the TDC
administrative office for approval by the TDC Director. If the Event Contractor is unable to reschedule the
Event, the Event Contractor shall provide proof of the cancellation being caused by a named storm or
hurricane, and a written statement as to why the Event cannot be rescheduled.
If the Event is cancelled or rescheduled due to a named storm or hurricane for which the County
orders a visitor and/or resident evacuation order,the County shall pay for promotion or related expenditures
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID* 2466
1
of any combination of invoices for the original event date, and/or the rescheduled date up to the amount,
but not to exceed the amount of funds allocated as described in the budget, attached hereto as Exhibit D.
2. Duties of Event Contractor: Event Contractor shall provide promotion and related services
as described in the Schedule of Events, Exhibit C, attached hereto. All advertising and public relations
services or supervision of advertising and public relations will be provided through the contracted agencies
of the TDC and County.
3. Invoicing: Event Contractor agrees to submit all invoices and supporting documentation as
required by the County Clerk's rules and policies no later than December 30, 2020 unless the date of the
event is amended upon written approval of the Fishing Umbrella and TDC Director. Event Contractor shall
not be reimbursed nor will Event Contractor's vendors be paid directly for any invoices received by the
County after December 30, 2020 unless the date of the event is amended upon written approval of the
Fishing Umbrella and TDC Director, and the County shall not be obligated to pay for any services provided
by Event Contractor under this agreement if documentation as noted above is not received on or before
this reimbursement deadline date by the TDC administrative office. To be eligible for reimbursement, the
request for reimbursement and supporting documents (checks, invoices, credit card statements, bank
statements, etc.) must show that the items were paid for directly by the same entity named on the
agreement with the County. For clarification on reimbursements, please refer to the reimbursement packet
provided to you upon execution of your funding agreement.
4. Expiration of Agreement: This agreement expires December 30, 2020 and the County shall
not be obligated to pay for any services provided by Event Contractor under this agreement if
documentation as noted above is not received on or before this reimbursement deadline date by the TDC
administrative office, unless the date of the event is amended upon written approval of the Fishing Umbrella
and TDC Director.
5. Reimbursement to County: Event Contractor shall reimburse County for any amount of funds
expended by County in connection with an event which does not occur as a result of any act or omission
by Event Contractor.
6. Media Rights: The TDC shall have the right under this agreement to broadcast or
rebroadcast, for any purpose whatsoever, radio, television, sound, video or film production, and still
photographs, paid by the TDC and County, and produced by the TDC agencies of record.
7. Indemnification and Hold Harmless: The Event Contractor covenants and agrees to
indemnify and hold harmless and defend Monroe County, its officers, employees and agents including the
TDC and 3406 North Roosevelt Boulevard Corporation d/b/a Visit Florida Keys from any and all claims for
bodily injury (including death), personal injury, and property damage (including property owned by Monroe
County) and any other losses, damages, and expenses (including attorney's fees) which arise out of, in
connection with, or by reason of the services provided by Event Contractor, or other activities and funding
associated with this agreement, except those losses or damages caused by the negligent or wrongful act
or omission of County or its agents.
8. Non-Waiver of Immunity: Notwithstanding the provisions of Sec. 768.28, Florida Statutes,
the participation of the Event Contractor and the County in this Agreement and the acquisition of any
commercial liability insurance coverage, self-insurance coverage, or local government liability insurance
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
2
pool coverage shall not be deemed a waiver of immunity to the extent of liability coverage, nor shall any
contract entered into by the County be required to contain any provision for waiver.
9. Ethics Clause: The Event Contractor warrants that it has not employed, retained or
otherwise had act on its behalf, any former County officer or employee in violation of Section 2 of
Ordinance No. 10-1990 or any County officer or employee in violation of Section 3 of Ordinance No. 10-
1990. For breach or violation of the provision the County may, at its discretion, terminate this agreement
without liability and may also, at its discretion, deduct from the agreement or purchase price, or otherwise
recover, the full amount of any fee, commission, percentage, gift or consideration paid to the former or
present County officer or employee. The Event Contractors warrant that, in respect to itself, it has neither
employed nor retained any company or person, other than a bona fide employee working solely for it, to
solicit or secure this agreement and that it has not paid or agreed to pay any person, company, corporation,
individual, or firm, other than a bona fide employee working solely for it, any fee, commission, percentage,
gift, or other consideration contingent upon or resulting from the award or making of this agreement. For
the breach or violation of the provision, the Event Contractor agrees that the County shall have the right
to terminate this agreement without liability and, at its discretion, to offset from monies owed, or otherwise
recover, the full amount of such fee, commission, percentage, gift, or consideration.
10. Claims and Venue: Event Contractor agrees to notify County immediately of any claims suits
or action made against the Event Contractor that is related to the activity under this agreement and will
cooperate with County in the investigation arising as a result of any action, suit or claim related to this
agreement. Any legal proceedings arising out of this agreement shall be in accordance with the laws of
the State of Florida in the 16th Judicial Circuit for Monroe County; venue shall be in Monroe County, Florida.
1'f.-- Severability: If any provision of this agreement shall be held by a court of competent
jurisdiction to be invalid or unenforceable, the remaining provisions shall not be affected thereby; and each
provision of this agreement shall be valid and enforceable to the fullest extent permitted by law.
12. Governing LawNenue: This agreement shall be governed by and construed in accordance
with the laws of the State of Florida applicable to contracts made and to be performed entirely in the State.
In the event that any cause of action or administrative proceeding is instituted for the enforcement or
interpretation of the agreement, the County and Event Contractor agree that venue shall lie in the
appropriate court or before the appropriate administrative body in Monroe County, Florida. This agreement
shall not be subject to arbitration.
13. Accounting and Records: Event Contractor shall maintain records pursuant to generally
accepted accounting principles for four (4) years after the event and shall permit County and its agents
and employees access to said records at reasonable times.
14. Termination of Agreement: This agreement shall terminate on December 30, 2020.
Termination prior thereto shall occur whenever funds cannot be obtained or cannot be continued at a level
sufficient to allow for the continuation of this agreement pursuant to the terms herein. In the event that
funds cannot be continued at a level sufficient to allow the continuation of this agreement pursuant to the
terms specified herein, this agreement may then be terminated immediately by the TDC administrative
office providing written notice of termination delivered in person or by mail to Event Contractor. The
Grantor may terminate this agreement without cause upon giving written notice of termination to Event
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
3
Contractor. The Grantor shall not be obligated to pay for any services or goods provided by Event
Contractor after Event Contractor has received written notice of termination.
County may terminate this agreement without cause by providing written notice via the TDC administrative
office to Event Contractor, through its officer, agent or representative, no less than sixty (60) days prior to
the event and may terminate for breach upon providing to Event Contractor, through its officer, agent or
representative, written notice at least seven (7) days prior to the effective date of the termination. Notice is
deemed received by Event Contractor when hand delivered, delivered by national courier with proof of
delivery, or by U.S. mail upon verified receipt or upon the date of refusal or non-acceptance of delivery.
15. Public Entities Crimes: A person or affiliate who has been placed on the convicted vendor
list following a conviction for public entity crime may not submit a bid on a contract to provide any goods
or services to a public entity, may not submit a bid on a contract with a public entity for the construction or
repair of a public building or public work, may not submit bids on leases of real property to public entity,
may not be awarded or perform work as a contractor, supplier, subcontractor or consultant under a contract
with any public entity, and may not transact business with any public entity in excess of the threshold
amount provided in Section 287.017, for category two for a period of 36 months from the date of being
placed on the convicted vendor list.
16. Logo: Logo Usage guidelines are attached to this contract as Exhibit B.All promotional
literature and display advertising must display the "Florida Keys & Key West Come As You Are"
logo/trademark (as per attached logo sample — Exhibit B). This logo/trademark was adopted by the
TDC and County in April, 2010.
in-County Logo: The logo that includes the "Monroe County Tourist Development Council" designation
is to be utilized on in-county print newspaper and magazine ads, brochures, postcards, pamphlets,
programs, posters, banners (hanging and displayed outdoors) and digital advertising on websites, website
links, pre roll video, banners, mobile and email blasts. Radio commercials should include "Brought to you
by The Monroe County Tourist Development Council". To seek approval, clarification and/or logo in
electronic format (eps or jpg file), contact Danielle Salmon-Villasuso or John Underwood with Tinsley
Advertising at 305-856-6060.
Outof-County Logo: The logo that does NOT include the "Monroe County Tourist Development Council"
designation is to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets,
programs, posters and digital advertising on websites, website links, pre roll video, social media promoted
posts, banners, mobile and email blasts. Radio commercials should include "Brought to you by The
Monroe County Tourist Development Council". To seek approval, clarification and/or logo in electronic
format (eps or jpg file), contact Danielle Salm3n-Villasuso or John Underwood at Tinsley Advertising at
3VJ V566ViV.
17. Permits: The Event Contractor will secure all required permits, licenses and shall pay all
appropriate business taxes.
18. Assignment: The Event Contractor shall not assign, transfer, convey, sublet or otherwise
dispose of this agreement, or of any or all of its right, title or interest therein, or his or its power to execute
such agreement to any person, company or corporation without prior written consent of the County.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
4
19. Modification: The event name, time & date of the event and Schedule of Activities may be
amended upon written approval of the Advisory Committee and TDC Director. Any changes to said
contract other than stated above require approval by the Advisory Committee, TDC and the County.
20. Non Occurrence of Event: The Event Contractor shall give written notice to the TDC if it is
found necessary to cancel an event. The notice shall contain the reason for the cancellation. If the event
does not take place for any reason under control of Event Contractor, then Event Contractor agrees to
refund to the County any amounts already paid to them under this agreement and relieve the County from
any further payments.
21. Laws and Regulations: Any and all services, materials and equipment shall comply fully with
all Local, State and Federal laws and regulations.
22. Taxes: The County and TDC are exempt from Federal Excise and State of Florida Sales
Tax, but this in no way exempts the Event Contractor from applicable Federal and State taxes. .
23. Finance Charges: The County and TDC will not reimburse, pay or be responsible for any
finance charges.
24. Relation of County/TDC: It is the intent of the parties hereto that the Event Contractor shall
be legally considered as an independent contractor and that neither it nor its employees shall, under any
circumstances, be considered servants or agents of the County and TDC, and the County and TDC shall
at no time be legally responsible for any negligence on the part of said Event Contractor, its employees or
agents, resulting in either bodily or personal injury or property damage to any individual, firm or
corporation:
25. Disclosure: The Event Contractor shall be required to list any or all potential conflicts of
interest, as defined by Florida Statutes Chapter 112 and Monroe County Code. The Event Contractor
shall disclose to the County and TDC all actual or proposed conflicts of interest, financial or otherwise,
direct or indirect, involving any client's interest which may conflict with the interest of the County and TDC.
26. Compliance with Laws - Nondiscrimination: County and Event Contractor agree that there
will be no discrimination against any person, and it is expressly understood that upon a determination by
a court of competent jurisdiction that discrimination has occurred, this Agreement automatically terminates
without any further action on the part of any party, effective the date of the court order. County or Event
Contractor agree to comply with all Federal and Florida statutes, and all local ordinances, as applicable,
relating to nondiscrimination. These include but are not limited to: 1) Title VII of the Civil Rights Act of
1964 (PL 88-352) which prohibits discrimination on the basis of race, color or national origin; 2) Title IX of
the-Education-Amendment of 1972, as amended (20 USC ss. 1681-1683, and 1685-1686), which prohibits
discrimination on the basis of sex; 3) Section 504 of the Rehabilitation Act of 1973, as amended (20 USC
s. 794), which prohibits discrimination on the basis of handicaps; 4) The Age Discrimination Act of 1975,
as amended (42 USC ss. 6101-6107) which prohibits discrimination on the basis of age; 5) The Drug
Abuse Office and Treatment Act of 1972 (PL 92-255), as amended, relating to nondiscrimination on the
basis of drug abuse; 6) The Comprehensive Alcohol Abuse and Alcoholism Prevention, Treatment and
Rehabilitation Act of 1970 (PL 91-616), as amended, relating to nondiscrimination on the basis of alcohol
abuse or alcoholism; 7) The Public Health Service Act of 1912, ss. 523 and 527 (42 USC ss. 690dd-3 and
290ee-3), as amended, relating to confidentiality of alcohol and drug abuse patient records; 8) Title VIII of
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
5
the Civil Rights Act of 1968 (42 USC s. et seq.), as amended, relating to nondiscrimination in the sale,
rental or financing of housing; 9) The Americans with Disabilities Act of 1990 (42 USC s. 12101 Note), as
maybe amended from time to time, relating to nondiscrimination on the basis of disability; 10) Monroe
County Code Chapter 14, Article II, which prohibits discrimination on the basis of race, color, sex, religion,
national origin, ancestry, sexual orientation, gender identity or expression, familial status or age; 11) any
other nondiscrimination provisions in any Federal or state statutes which may apply to the parties to, or
the subject matter of, this Agreement.
27. Security Protection: The Event Contractor agrees to provide adequate security for the event.
No TDC funds will be used for this purpose.
28. Authority: Each of the signatories for the Event Contractor below certifies and warrants that:
a) the Event Contractor's name in the agreement is the full name of the person or corporation as
designated in its corporate charter, and b) they are empowered to act and execute the agreement for the
Event Contractor and c) this agreement has been approved by the Event Contractor's governing board,
as applicable to corporations or other appropriate authority.
29. Miscellaneous: As used herein, the terms "contract" and "agreement" shall be read
interchangeably.
30. Attestations: Event Contractor agrees to execute such documents as the County may
reasonably require, to include a Public Entity Crime Statement, an Ethics Statement, and a Drug-Free
Workplace Statement.
3-1:- Breach and Penalties: The parties agree to full performance of the covenants contained in
this agreement, and the County reserves the right at its discretion, provided such breach is material, to
terminate this agreement for any misfeasance, malfeasance, or nonperformance of the agreement terms
or negligent performance of the agreement terms by the Event Contractor.
32. Notice: Any notice required or permitted under this agreement shall be in writing and hand
delivered, emailed or mailed, postage prepaid, to the other party by certified mail, returned receipt
requested to the following:
For Event Contractor: Betty Bauman
Metro Media Marketing, Inc. DBA Ladies, Let's Go Fishing!
14750 SW 23 Street
Davie, FL 33325
For Grantor: Maxine Pacini
Monroe County Tourist Development Council
1201 White Street, Suite 102
Key West, FL 33040
And
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
6
Christine Limbert-Barrows, Asst. County Attorney
P.O. Box 1026
Key West, FL 33041-1026
33. Entire Agreement: The parties agree that the agreement above constitutes the entire
agreement between the County and Event Contractor.
Event Name: LLGF Fishing Fever AKA Ladies, Lefs Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract to#: 2466
7
IN WI SS WHEREOF, the parties hereto have executed this agreement the day and year first above
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ant Name: LLGF Fishing Fever AKA Ladles, Let's Go Fishing Fishing Fever
hing Umbrella Funding FY 2021
Mlact IDK 21e6
8
EXHIBIT A
Acceptable Event Marketing Expenses for Fishing Events
Within the Fishing Umbrella events funding category, the allocation received by the event contractor must be spent
on the list of items that have been approved. Only the TDC expenses listed below may be included in the proposed
budget. . At least 30% of total funding allocation must be placed within the Media Placement and Production Cost
line item to be utilized as Out of County advertising. The following are the only acceptable expenses:
Media Placement & Production Costs: Newspapers and magazines (inserts will also be considered), radio and
TV. The TDC will pay for the following digital advertising on websites,website links, pre roll video, banners, mobile,
social media promoted posts, and email blasts digital advertising links may go to the event website. The TDC Logo
must be placed on all print, TV, websites, pre roll video, social media promoted posts, banners and email blasts.
Radio advertising does not require the logo but all radio announcements must say "Brought to you by the Monroe
County Tourist Development Council". No payment will be made for development or operations (hosting) of
websites. At least 30% of total funding allocation must be placed within the Media Placement and Production Cost
line item and shall be expended on advertising media cost attributable to out of county placement.
Promotional Skins: Posters and banners (hanging and displayed outdoors).
Promotional Items: T-shirts and hats', trophies (Fishing Tournaments Only).
*Sales/Resale of TDC funded items: Items funded by the BOCC/TDC, including creative and resulting work
product, in accordance with Florida Public Records Law, are owned by the BOCC/TDC and as such may not be
sold.
Direct Mail Promotions: Brochures, postcards and pamphlets including postage and shipping. This is a direct
mail promotional brochure, postcard or pamphlet utilized for pre-event advertising.
Programs: TDC will pay up to fifty percent(50%)for the cost of production or printing of an event program showing
scheduled activities and information on the event as outlined in contract budget.
Public Relations (PRI: Print and electronic public relations materials for distribution to media, such as, but not
limited to, press releases, public service announcements, photography and videography as approved by the public
relations agency of record. Only permissible PR material produced by the TDC agency of record and/or a
professional public relations agency shall be acceptable.
In-House Production: In-house production of any permissible expenditure will not be considered for
reimbursement.
Trophies: Framed art work, framed photography, engraved crystal and glass, plaques, trophies, sculptures
(fiberglass, metal, glass & wood) and framed certificates shall constitute a trophy. All such trophies must include
the appropriate information as outlined in the policies (tournament name, date (year), and location). For trophy
reimbursement, Tournament Directors must present the original invoice of the trophies, a notarized list of winners
of the event, and a notarized list of the plates and/or glass etching from the engraving company.
Amendments to Contract Budgets: No amendments to the line item budget will be permitted after the contract
has been reviewed and approved.
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
9
EXHIBIT B
Logo/Acknowledgement Usage Guidelines For Fishing Events
Color ads four (4) color processing printing
Black &white ads shall include the Florida Keys and Key West logo in high resolution
Use on all printed material as listed under the Acceptable Event Marketing Expenses list
TV: logo must appear at the conclusion of commercial
Hats and t-shirts: must carry the "The Florida Keys & Key West" Out-of-County logo
Radio Advertising: No logo is required. All radio announcements must say "Brought to you by the
Monroe County Tourist Development Council"
Trophies: Logos are not required on trophies.
In-County Logo
The logo below indicating the "Monroe County Tourist Development Council" designation is to be utilized
on in-county print newspaper and magazine ads, brochures, postcards, pamphlets, programs, posters,
banners(hanging and displayed outdoors), and digital advertising on websites,website links, pre roll video,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format(eps
or jpg file), contact Danielle Salman-Villasuso or John Underwood with Tinsley Advertising at 305-856-
6060.
The
Florida Keys
&KeyWest�
u are
u cowry
omot cory Toting ceveICPMEM comic!'
Out-of-County Logo
The logo below that does NOT include the "Monroe County Tourist Development Council" designation is
to be utilized in out-of-county newspapers and magazines, brochures, postcards, pamphlets, programs,
posters and digital advertising on websites, website links, pre roll video, social media promoted posts,
banners, mobile and email blasts. Radio commercials should include "Brought to you by The Monroe
County Tourist Development Council". To seek approval, clarification and/or logo in electronic format (eps
or jpg file), contact Danielle Salman-Villasuso or John Underwood at Tinsley Advertising at 305-856-6060.
The
Florida Keys
&KeyWest�
ere
Event Name: LLGF Fishing Fever AKA Ladies, Let's Go Fishing Fishing Fever
Fishing Umbrella Funding FY 2021
Contract ID#: 2466
10
EXHIBIT C
SCHEDULE OF EVENTS
This will become part of your approved contract.
TOURNAMENT SCHEDULE OF EVENTS
FISCAL YEAR 2021
IIgF Fishing Fever aka Ladies, Let's Go Fishing Fishing Fever
PRINT OFFICIAL TOURNAMENT NAME
DAY 1 8.. AM LINES IN WATER
3 PM LINES OUT OF WATER
6:30: PM EVENING EVENT
3 30 PM WEIGH-IN OVER
PM OTHER EVENT:
DAY 2 : AM LINES IN WATER
• PM LINES OUT WATER
PM EVENING EVENT
PM WEIGH-IN OVER
PM OTHER EVENT: No fishing day off
DAY 3 7 AM LINES IN WATER
1.30 PM LINES OUT WATER
PM EVENING EVENT
2 PM WEIGH-IN OVER
2.30: PM OTHER EVENT.
DAY 4 AM LINES IN WATER
PM LINES OUT WATER
PM EVENING EVENT
PM WEIGH-IN OVER
• PM OTHER EVENT: Awards
EXHIBIT D
FISHING UMBRELLA EVENT BUDGET - FISCAL YEAR 2021
APPLICANT IS ADVISED PRIOR TO COMPLETING THIS BUDGET TO REFER TO
THE FUNDING APPLICATION SHOWING THE ALLOWABLE MARKETING
EXPENSES THAT WILL BE CONSIDERED FOR REIMBURSEMENT
THERE WILL BE NO AMENDMENTS TO THIS BUDGET (EXHIBIT D) AFTER BOCC
APPROVAL OF AGREEMENT
LLGF Fishing Fever or Ladies,Let's Go Fishing Fishing Fever
OFFICIAL TOURNAMENT NAME
*MEDIA PLACEMENT & PRODUCTION COST: $1,200
PROMOTIONAL SIGNS:
PROMOTIONAL ITEMS: $1,600
DIRECT MAIL PROMOTIONS:
PROGRAMS:
PUBLIC RELATIONS: $600
**TROPHIES:
***GENERAL NON-ALLOCATED: $600
TOTAL $4,000
* At least 30% of total funding allocation must be placed in the Media Placement &
Production Cost line item and be utilized for out of County advertising iFKFT11(1/11)
**Tournaments may not place more than 30% of their total funding allocation in the
Trophy line item, except when special approval from FKFT, Inc. Board of Directors has
been received.
***The General Non-Allocated line item should not exceed 15% of the total funding
allocation, and may only be utilized for acceptable event marketing expenses (see
Exhibit A of Application).
Actual expenditures may deviate no more than 10% from the budgeted line items noted
above.