Item I12
BOARD OF COUNTY COMMISSIONERS
AGENDA ITEM SUMMARY
Meeting Date: 21 January 2004
Bulk Item: Yes -1L. No
Division:
Growth Management
Department:
Marine Resources
AGENDA ITEM WORDING:
Approval to purchase air time from Comcast Corporation for providing information concerning the Florida
Keys No Discharge Zone as a sole provider of cable services in Monroe County.
ITEM BACKGROUND:
Monroe County has been provided grant funds to carry out a public outreach effort concerning the Florida Keys
No Discharge Zone (NDZ - in place within State waters of the Florida Keys National Marine Sanctuary).
Current proposals from Comcast would include providing public service information on eight Key channels
(plus Channel 5) over the course of the next year. Each spot will run seven times per day at a total cost to the
County, through its NDZ grant, of approximately $32,000. This program is Key to developing the educational
level of the Keys' boating public. The County Attorney's office has indicated that this is a legitimate sole
source item since no other cable service is available in Monroe County. Other media are already being utilized
in addition to inform the public about the Keys No Discharge Zone. CIAP funds will be utilized to pay for this
specific effort.
PREVIOUS RELEVANT BOCC ACTION:
None
CONTRACT/AGREEMENT CHANGES:
None
STAFF RECOMMENDATIONS;
Approval
TOTAL COST:
Approximately $32,000
BUDGETED: Yes
x
No
COST TO COUNTY:
None
SOURCE OF FUNDS: Fund 125-GWOI06
REVENUE PRODUCING: Yes
No -1L. AMOUNT Per Month
Year
APPROVED BY: County Atty -1L.
DIVISION DIRECTOR APPROVAL:
DOCUMENTATION: Included -1L. To Follow
Not Required
AGENDA ITEM NO.: :L- 12-
DISPOSITION:
BC040150.doc
12/30/03 II :21 AM
Comcast Advertising Proposal for Monroe
County Marine Resources
... Annual Schedule (52 weeks) on Eight Channels
Monday - Sunday; 6 am to 12 midnight
... Discovery Channel
7 spots per week @ $ 16.50 per spot = $ 115.50
... A&E Network
7 spots per week @ $ 10.50 per spot = $ 73.50
... CNN
7 spots per week @ $ 12.00 per spot = $ 84.00
... ESPN
7 spots per week @ $ 15.00 per spot = $ 94.50
... MSNBC
7 spots per week @ $ 3.75 per spot = $ 26.25
Monday - Sunday; 4 pm to 12 midnight
... TBS Superstation
7 spots per week @ $ 10.50 per spot = $ 73.50
... TNT
7 spots per week @ $ 12.00 per spot = $ 84.00
... USA Network
7 spots per week @ $ 6.00 per spot = $ 42.00
Weekly Total: 56 spots per week for $ 593.25
Annual Total: 2,912 spots for $ 30,849.00
George Murphy -Comcast Account Executive 305-849-3333
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